5 favs in Austin 2017

FAV'S IN AUSTIN DO'S & DONT'S MARCH 10–19, 2017

MEDIA EVOLUTION

SEE YOU IN MALMÖ IN SEPTEMBER

OUR EVENTS IN AUSTIN 9 March - Meetup Austin, Here already?

Lets share a taco fiesta at Gueros 10 March 7 PM - The Offical Swedish Delegation meetup at The Grackle 11 March 4 PM Swedish Startup Showcase at The Swedish-American Chambers of Commerce 11 March 5-8 PM - Rooftop reception at The Swedish-American Chambers of Commerce 11 & 12 March 10 AM - 4 PM Open House at Boundless Network work hub & base for booked meetings

DO’S & DONT’S

"WORKSHOPS ARE A GREAT WAY TO GET YOUR HEAD WORKING AND MEET NEW PEOPLE."

SHARE WHAT'S GOOD #SWESXSW

"AVOID SESSIONS WITH MORE THAN TWO SPEAKERS (THERE’S A LOT OF PANELS WITH FIVE SPEAKERS = MAX. 10 MIN. PER PERSON, AND THERE’S ALWAYS ONE YOU WANTED TO HEAR A TALK A FULL HOUR, ANNOYING)" "PREPARE YOUR SCHEDULE - MAKE A PLAN AND DON’T STICK TO IT (THE BEST SXSW EXPERIENCES HAS COME FROM OPPORTUNITIES TAKEN ON THE FLY)" "PREPARE YOUR PARTY SCHEDULE DUH! (SO PARTIES, SO LITTLE TIME - SEARCH EVENTBRITE & SXSW SOCIAL)"

MANY

"TAKE TIME OFF (GO HAVE A COFFEE AND REFLECT ON WHAT YOU’VE HEARD AND SEEN)."

HANNA ELFVIN A SXSW VETERAN FROM KAN MALMÖ BREAKFAST TACOS. NOT TO MISS. AVAILABLE

EVERYWHERE, SUCH AS THE MAGNOLIA CAFE, JO'S COFFEE AND THE TACO SHACK...

...AND THE GUACAMOLE AT TORCHY'S TACOS. TO. DIE. FOR. ALL KINDS OF STRANGE ANTIQUES AT UNCOMMON OBJECTS. CRAZY. DO NOT MISS TO REMEMBER: TO OPT PANELS - TEND NOT TO BE GOOD, EVERYONE WANTS A PIECE OF CAKE, DO NOT USUALLY COME UP WITH ANYTHING INTERESTING. ESPECIALLY EARLY IN THE MORNING WHEN SOME PANELISTS TEND TO BE NOTICEABLY DRUNK AVOID THE BADGE QUEUES - GET THE BADGE AT THE PALMER EVENTS CENTER

MY FAV’S 2017 WE ASKED OUR COMMUNITY FOR WHAT THEY OULDN'T WANT TO MISS AT SXSW THIS YEAR!

ARNE KITTLER XING Hamburg ARNE IS INVOLVED IN OUR 040X040.COM, MALMÖ - HAMBURG COLLABORATION AND WORKS AS DIRECTOR MOBILE PRODUCT MANAGEMENT AT XING SHAMELESS SELF-PROMOTION THE PRODUCT PEOPLE SHIFT MAR 13 AT 5:00PM – 6:00PM JW MARRIOTT SALON H Product management is suddenly hip. How could that happen?

Despite lacking some of the ‘big business’ glamor, product management is where the action is today. Product managers are no longer the groupies of the tech scene - they're a key part of the band. It is they who ultimately create value out of technology and code, of design and user experience (UX) with a clear focus on humans. We no longer call the audience users or consumers, but people — or human being

7 SELECTED INTERACTIVE SESSIONS: AI AND THE SUBURBANIZATION OF THE MIND MAR 16 AT 2:00PM – 3:00PM JW MARRIOTT SALON 6 PRODUCT MAVERICKS: TOP TIPS FROM WOMEN WHO BUILD - > MAR AT 10 12:30PM – 1:30PM JW MARRIOTT SALON 5-6 RAY AND AMY KURZWEIL ON COLLABORATION AND THE FUTURE -> MAR 13 AT 12:30PM – 1:30PM AUSTIN CONVENTION CENTER BALLROOM D VOICE: THE INVISIBLE UI NOBODY SPEAKS ABOUT MAR 13 AT 12:30PM – 1:30PM SALON FG COMPUTERS WE SHOULD TALK: THE CONVERSATIONAL WEB -> MAR 12 AT 11:00AM – 12:00PM JW MARRIOTT SALON 7

ENCORE: SELECTED MUSIC SESSIONS THE MODERNIZATION OF VINYL RECORD PRESSING MAR 15 AT 3:30PM – 4:30PM AUSTIN CONVENTION CENTER ROOM 9AB NILE RODGERS AT AUSTIN CONVENTION CENTER ROOM 18ABCD MAR 15 AT 11:00AM —12:00PM

MORDECAI MORDECAI Inc. Los Angeles OWNER, MORDECAI INC. AND PARTNER, CHIEF STRATEGY OFFICER AT 1215 CREATIVE Though they’ve got some great political speakers, I’m most impressed by the panel for Standing Rock: STANDING ROCK AWAKENS THE WORLD. You’ll hear from women that have been on and reporting from the front lines. It also goes in line with a massive ride on horseback that many leaders in the tribe are taking from Standing Rock to DC for a march on the 10th March MAR 12 AT 2:00PM – 3:00PM. JW MARRIOTT ROOM 203-204 WHEN CORPORATIONS AND STARTUPS DRIVE INNOVATION MAR 13 AT 9:30AM – 10:30AM HILTON AUSTIN DT SALON A REFINERY 29 & KESHA DISCUSS RECLAIMING THE INTERNET (this will be one of the first times Kesha’s spoken publicly since standing against the music industry - Sony & Dr. Luke) MAR 14 AT 3:30PM – 4:30PM AUSTIN CONV. CENTER BALLROOM D HOW AN EMOJI BECOMES AN EMOJI: THE UNICODE PROCESS Super interesting as the Q&A should be intense. There’s a lot of dialogue around the gender and race plays of emojis, what are the messages being sent through these images. Panel is all board members of unicode.

MAR 14 AT 11:00AM – 12:00PM JW MARRIOTT SALON H HOW TO INCUBATE CREATIVITY MAR 16 AT 2:00PM – 3:00PM HILTON AUSTIN DT SALON D

DICK FREDHOLM CULTURE DEPT..

Malmö DICK IS THE HEAD OF COMMUNICATION AT THE CULTURE DEPARTEMENT IN MALMÖ AND IS GOING TO SXSW FOR THE FIRST TIME.

CONVERGENCE KEYNOTE: CORY RICHARDS MAR 10 AT 2:00PM – 3:00PM AUSTIN C. CENTE BALLROOM D INNOVATION IN CULTURAL TOURISM MAR 11 AT 12:30PM – 1:30PM ST DAVID'S CHURCH EDENS CENTER FJORD TRENDS: KNOW THE PRESENT, PLAN FOR THE FUTURE MAR 12 AT 9:30AM – 10:30AM COURTYARD MARRIOTT RIO GRANDE BALLROOM VOYEURISM ON THE SMALL SCREEN: INNOVATIONS IN MOBILE STORYTELLING MAR 13 AT 3:30PM – 4:30PM AUSTIN C CENTER ROOM 5ABC A CONVERSATION WITH BUZZ ALDRIN AND JEFF KLUGER MAR 14 AT 3:30PM – 4:30PM AUSTIN C. CENTER ROOM 18ABCD

GARETH CARTER CRUNCHY FROG Copenhagen GARETH WORKS WITH SYNCHRONISATION AND LICENSING AT CRUNCHY FROG IN COPENHAGEN REAL ESTATE AT RADIO DAY STAGE MAR 15 4:00PM – 4:40PM RAINBROTHER AT CHEER UP CHARLIE'S MAR 14 7:45PM — 8:25PM BBQ is the name of the game. Austin has some amazing BBQ joints and the most legendary (even though it's not very​old) is Franklin BBQ. You have to stand in line from the early morning hours to be sure you get some of the worlds best brisket before they run out - which is usually around noon. So this will be a heavy breakfast/brunch kind of deal.

Outside of Austin there are some great spots as well and I will venture​ out to either Driftwood, TX for Saltlick BBQ or to Lockhard, TX where they have several great joints such as Black's and Kreutz's Market.

Apart from that there is of course a lot of Tex Mex options. One of the best is Chuy's fajitas on Barton Springs Road. Look out for Beeritas (frozen margarita with a negra modello stuck upside-down into the drink). It's great if you drink it fast. And you do.

A stroll around South Congress is mandatory. Some cool shops and eateries and a lot of back yard parties during SXSW.

CECILIA FRANKEL THE CONFERENCE Malmö CECILIA WORKS WITH THE COMMUNICATION AND PROGRAM CONTENT FOR THE CONFERENCE BY MEDIA EVOLUTION

MAKING LAW ON MARS - BERIN SZOKA & PETER SUDERMAN MAR 10 AT 5:00PM – 6:00PM HILTON AUSTIN DOWNTOWN SALON F AI AND THE RISE OF FASCISM - KATE CRAWFORD MAR 12 AT 5:00PM – 6:00PM JW MARRIOTT SALON 5-6 WILL BOTS REPLACE BUREAUCRACY? - JOSHUA BROWDER MAR 12 AT 3:30PM – 4:30PM JW MARRIOTT SALON 8 THE FUTURE OF CONVERSATIONAL UI - HECTOR OUILHET MAR 12 AT 3:30PM – 4:30PM JW MARRIOTT - SALON 7 TAPPING INTO THE MUSEUM - A HOW TO GUIDE - ELIZABETH MERRITT MAR 14 AT 12:30PM – 1:30PM JW MARRIOTT ROOM 203-204

ESKE BO KNUDSEN DANISH SOUND Copenhagen ESKE BO IS HEAD OF PROJECTS & INTERNATIONALIZATION AT DANISH SOUND INNOVATION NETWORK I love pitch competitions. If I could, I would attend all of the 10 Accelerator Pitch competitions during March 11 and 12. But this year, SXSW has made it a bit easier for me to choose when and where to show up to see the best of the best!

SUPER ACCELERATOR PITCH COMPETITION MAR 13 AT 5:00PM – 6:30PM AUSTIN C CENTER BALLROOM EFG In Danish Sound we have worked a lot with the topic of Sound Solutions for Healthcare for the past 4 years. Hence, I look very much forward to attend this session and hear more if it works..

MUSIC AS MEDICINE MAR 13 AT 3:30PM – 4:30PM AUSTIN C CENTER ROOM 8ABC This year’s family get-together. 2xKurzweil will hopefully give food for thought and something to remember for some time..

RAY AND AMY KURZWEIL ON COLLABORATION AND THE FUTURE MAR 13 AT 12:30PM – 1:30PM AUSTIN C CENTER BALLROOM D

This is a bit of a personal darling to me. Since mid-2015 I’ve been pushing the agenda audio’s crucial role in immersive productions in Denmark and abroad. This is also what brings me to SXSW this year, where Danish Sound in collaboration with Media Evolution and Turbinii Accelerator will kick-off a new project called ‘Mixing Baltic Reality’ THE IMPACT OF AUDIO ON THE VR VISUAL STORY MAR 15 AT 11:00AM – 12:00PM JW MARRIOTT SALON 1-2 Another hot topic, which for me, personally, is new ground to break. Why not do so with a tiny hangover...

THE NEXT FOUR YEARS OF AI MAR 16 AT 11:00AM – 12:00PM JW MARRIOTT SALON C (BONUS) EATING AT ‘SALT LICK BBQ’ According to a very close friend, who used to live in Austin, this is THE place to eat while in Austin. Haven’t tried it myself yet, so don’t shoot me if the place doesn’t live up to my hype..

HTTP://SALTLICKBBQ.COM/

JOHAN EJERMARK DJÄKNE Malmö & Stockholm JOHAN IS CO-FOUNDER OF DJÄKNE STARTUP STUDIO AND PASSIONATE INTERESTED IN SPORT AND TECH. EVEN MORE TRUMP IF YOU HAVE NOT HAD ENOUGH OF DONALD TRUMP AND HIS INFLUENCE ON THE US AND THE WORLD, THERE ARE VERY INTERESTING STUFF AT SXSW ON THE THEME. THERE'S AN INTERVIEW WITH FBI DIRECTOR JAMES COMEY WITH A STARRING ROLE IN TRUMP'S TIES TO RUSSIA AND HILLARY CLINTON'S HANDLING OF THEIR EMAIL. JAMES COMEY IN CONVERSATION WITH JEFFREY HERBST" MARCH 13 AT 5PM – 6PM SIDE EVENTS IT IS NOT ONLY THE OFFICIAL CONFERENCE THAT HAPPENS DURING THE FESTIVAL. PARALLEL TO SXSW THERE ARE HUNDREDS OF SIDE EVENTS ORGANIZED BY TECH COMPANIES OR ORGANIZATIONS. LIKE SEVERAL OF AUSTIN'S TECH COMPANIES OPENING UP THEIR OFFICES IN THE EVENING ON THE 13TH OF MARCH AND INVITES YOU TO SOMETHING CALLED STARTUP CRAWL HTTP://ATXSTARTUPCRAWL. COM/ SOME OTHER SIDE EVENTS TO KEEP AN EYE ONE THIS YEAR IS REDDIT, FAST COMPANY, GOOGLE, AND CAPITAL ONE.

SXSPORTS SXSPORTS GATHERS SESSIONS OF INTERACTIVE AND FILM WITH A CONNECTION TO SPORTS. HERE YOU'LL FIND EVERYTHING FROM NEW TRACKING TECHNOLOGY, STORYTELLING, SPORTS BUSINESS AND THE ROLE OF SPORT IN SOCIETY. HERE IS ALSO THE BEST HANGOUT ON THE LAWNS DOWN TO LADY BIRD LAKE. A FEW OF THE HIGHLIGHTS: DO STADIUM FANS EVEN MATTER ANYMORE? MARCH 11 AT 5PM – 6PM TRAINING ROBOTICS AND THE QUANTIFIED SELF MARCH 13 AT 9: 30AM – 10:30AM WILL THE FUTURE OF SPORTS EQUALITY MEAN FOR WOMEN? MARCH 13 AT 2PM – 3PM AI AND BOTS AI, ROBOTS AND BOTS ARE A BIG THEME AT THIS YEAR'S CONFERENCE. AND ITS LOOKED AT FROM SEVERAL ANGLES. RANGING FROM HOW TO TECHNICALLY BUILD A CHATBOT TO HOW WE KEEP A ROBOT RESPONSIBLE FOR ITS ACTIONS. SOME STUFF I DO NOT WANT TO MISS: I SPEAK ROBOT MARCH 12 AT 11AM – 12AM AI AND DEEP LEARNING TECH: ARE WE READY? MARCH 11 AT 5PM – 6PM AUGMENTED INTELLIGENCE: THE NEXT-GEN AI 12TH MARCH AT 3:30PM – 4:30PM BONUS: THE PI DAY 14TH MARCH, SEVERAL OF THE BIG TECH COMPANIES' EMPLOYEES JOINED TOGETHER AND WILL MANIFEST TOWARD TRUMP's ADMINISTRATION UNDER THE BANNER OF 'TECH STANDS UP', WILL BE NOTICEBLE IN AUSTIN.

FRIENDS TO WATCH...

MIKAEL SVENSSON FROM SOUTHERN SWEDEN FILM COMMISSION AND INGRID RUDEFORS FROM FILM REGION STOCKHOLM MÄLARDALEN GLOBAL PRODUCTION MATCH MAKING: US/EU CO-PRODS! MAR 10 AT 3:30PM – 4:30PM AUSTIN C. CENTER ROOM 17B FREDRIC KARÉN SVENSKA DAGBLADET/SCHIBSTED MEDIA GROUP WHEN THE ALGORITHM IS RUNNING THE NEWS MAR 11 AT 3:30PM – 4:30PM HYATT REGENCY AUSTIN TEXAS BALLROOM 5-7 MARIA SJÖDIN OUTRIGHT ACTION INTERNATIONAL SHARING THE WAY TO GLOBAL LGBTI EQUALITY MAR 14 AT 3:30PM – 4:30PM JW MARRIOTT ROOM 201-202 MACEO FROST - DOCUMENTARY SHORTS 2 MAR 16 AT 8:00PM – 9:34PM ALAMO LAMAR B 1120 S LAMAR BLVD 040x040 REPRESENTING THE PRODUCT PEOPLE SHIFT MAR 13 5:00PM – 6:00PM JW MARRIOTT SALON H ANDERS OSCARSSON FROM USTWO AND EX-THECONF SPEAKER JESSICA BRILLHART GOOGLE VIRTUAL CROSSROADS: A LOOK AT VR AND HUMAN BEHAVIOR MAR 12 12:30PM – 1:30PM JW MARRIOTT SALON 7

SOME SWEDISH MUSIC ACTS...

BASKERY AT SWAN DIVE MAR 13, 12AM — 12:40AM ALBIN LEE MELDAU AT ESTHER'S FOLLIES MAR 15, 10PM — 10:40PM MOUTHE AT KARMA LOUNGE MAR 17, 8:30PM — 8:55PM KITE AT THE IRON BEAR MAR 17, 9:00PM — 9:40PM SIMIAN GHOST AT TELLERSMAR 15, 11:40PM — 12:30AM AND AT SWAN DIVE PATIOMAR 18, 8:00PM — 8:40PM

SOME NORDIC STUFF...

NETWORKING LUNCH FOR INVESTORS AND NORDIC STARTUPS @SXSW BY NORDIC INNOVATION HOUSE MARCH 11, 12PM – 2PM CAPITAL FACTORY 701 BRAZOS STREET NORDIC PITCH NIGHT @SXSW BY NORDIC INNOVATION HOUSE MARCH 12, 7PM – 9PM

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