Mobigoin Package 1-3 USA/Canada by Media Evolution

mobigoin action USA / Canada

MobiGoIn-Action

MobiGoIn-Action is a European Strategic Cluster Partnership focused on Smart Mobility. It supports European SMEs in their internationalisation processes beyond Europe; also intensifing clusters and networks collaboration across borders. MobiGoIn-Actionâ&#x20AC;&#x2122;s main focus regards a sustainable, smart and safe mobility in metropolitan areas, achieved through the implementation of solutions and systems for intelligent and cooperative transport, intermodal and sustainable mobility for the citizens and sustainable urban freight logistics.

the mobility goes international- action project is part of the european strategic cluster partnership

â&#x20AC;&#x201C; going international (ESCP-4i) awarded by the european

commission, dg growth and the executive agency for smes of the european commission.the

ESCP-4i are transnational cluster partnerships that develop and

implement a joint internationalisation strategy and support sme internationalisation towards third countries beyond europe.

this document is part of the project mobigoin-action which has received

funding from the european unionâ&#x20AC;&#x2122;s cosme programme agreement no.

This project is co-funded by the COSME Programme of the European Union

783399

(2014-2020) - grant

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

presented by mobigoin-action

How to market your company in US/Canada?

For European SMEs, venturing to USA and Canada can be both exciting and a little intimidating at the same time. It’s a well-known market that in many ways function according to its own set of rules and conditions. However, for the most part, the relative differences between the European and the North American 1 markets are easily surmountable and can, if used correctly, be used as a vantage point for creating new business opportunities.

new market. Although it is tempting to be ubiquitous and appear in every type of marketing channel that is out there, we suggest you find a couple of methods that suits your company’s specific profile and try to foresee which will have the best impact. Use the emotional-rational axis and the awareness-purchase axis as reference for when deciding on your specific action plan. This will make for a more coherent communications strategy.

To branch out to another continent requires a lot of courage. Success is far from a given and can only be achieved by incredibly hard work and detailed planning. Most importantly, though, is to develop a comprehensive understanding of how the new market works. This, we know from experience, makes all the difference when evaluating the outcome of the project. As shown in the chart to the right, there are multiple ways in which one can go about trying to break through on the Source to picture: https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/

1 For the purpose of this document, “North America” refers to the US and Canada.

Listed below, you will find three additional tips that are especially useful in an American and Canadian business context (the cited sources are all marketing experts with much experience from the the North American business scene): 1) Providing a personal touch in your external communication channels. Sue Bedell, owner of Second Bloom Design, says: “It’s always nice to hear someone tell us how much they enjoyed reading our newsletter and thanking us for reminding them to come visit the store or give us a call. The personal touch really makes the difference.” 2) Staying consistent when trying to establish relationship with your clients. Bahar Saadat, Marketing Manager at Davidson & Company, writes: “In an industry like ours, it can sometimes take a few years before you actually convert a new client. So, we really focus on being consistent and building the relationship any way we can.”

3) Understanding your audience Brandon Klayman, CEO, Conscious Commerce, says: “We work closely with every client to understand the challenges they face and the results they want to achieve. We put a plan in place to fit their needs and offer the coaching and support to help them get where they want to go.” On the following pages, we will continue to give you the basic dos and don’ts that you need to consider before your muchanticipated North American expansion. This will come in the form of both some general information of the new market, as well as some hands-on tips on how you can go about marketing your company in the US and Canada.

Source: Pinkham, Website: Constant Contact, https://blogs.constantcontact.com/marketing-lessons/#

LIGULA MANGA No. 001

Before attempting a launch on the North American market, there are a few sociologistic aspects that could be useful for you to go over in detail. For starters, there are times when you would definitely benefit from not looking at the “North American market” as one set, catch-all phenomenon. Even though the American and Canadian markets to a vast extent share many of the same traits, they do, in fact, differ on plenty of points as well. For example, in the Canadian province of Quebec, workers are entitled to conduct their business in French (since the province is officially francophone), meaning the bilingualism will always be a big part of the Quebecois business culture. Another example of the differences between the two countries’ respective markets is the fact that Canadian workers get more vacation time than their American counterparts (generally about 2 weeks paid vacation in Canada, compared to almost none in the US). Differences could arguably be said to exist on the American market on its own, too. Seeing as the US is such a big country with many internal cultural nuances, it can be wise to do some

reading up on the business culture in the specific states/regions where you are planning to launch initially. This, combined with an opportunities and needs check regarding the potential of the market (according to your competences, solutions and products), should constitute a good start. The importance of the latter step here should not be underestimated – it is a great way of understanding the reality of your position, your possibilities and your limitations. For example, working hours and prefered means of communications can vary from region to region. In some areas (like Northeastern/Midwestern US and the small to mid-sized cities in Canada), in person meetings are more of the norm compared to how things are in e.g. Silicon Valley and New York (where telephone/email is the most popular way of communicating with one’s business partners). This has chiefly to do with the fact that people in these “in person”-favoring regions tend to value establishing face-to-face contact and getting a sense of comfort before engaging and moving forward with any detailed business discussions. Generally, these regions are also believed to have a more formal work

mobigoin-action tips for usa and canada

CHAPTER 001

culture and dress code. What most, if not all, regions on the North American market have in common, though, is the fact that they tend to have a strong preference of documenting everything in writing, thus making document retention into a fairly common feature in the business world. Creating a document retention policy and getting accustomed to this type of record-keeping (if you aren’t already) could be a good idea. The same goes for the North American standards regarding due diligence. It is very common for a company to do an incredibly thorough check on the fiscal and legal history of a prospective business partner, more so here than in most European countries.

Source: Abadi , 01/10/2018, Webiste: Business Insider, https://www.businessinsider.com/differences-canada-us-work-2018-1?r=US&IR=T&IR=T Source: Laughlin, 24/10/2018, MobiGoIn-Action Webinar: Bridging Business Opportunities in North-America: service providers and cultural barriers in the local market

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

The marketing process 1. BRANDING Obviously, branding your company is important in every part of the world. Without putting thought into how your company is going to be perceived, talked about and – yes – potentially even critized on your market of choice, you’re going to lose momentum and risk lagging behind your competitors. On the North American market, arguably the region in the world where branding and image building plays the most pivotal role in a company’s success, it’s always been extra important to consider these matters.

doing, both internally and in public. This calculated approach to running a modern company can indeed seem anxious for some, but the upsides of curating many or most aspects of one’s brand are indisputably worth the work. Ultimately, it’s what defines your brand and what makes it easier for you to evaluate how well you have actually conveyed the uniqueness of your product/service to people outside of your organization.

The concept of branding encompasses more or less every aspect of your company’s work: from the way you hire and treat your employees, to the tone in your communication and the way you position yourself in relation to your competitors. Everything matters. Always try to stay ahead of the curve and anticipate how others view what you’re

A particularly inspiring case from the smart mobility sector in North America can be found in Uber. As a tech startup with a mobility platform turned global in eight years, Uber decided to rebrand its image with a a holistic brand system that is instantly recognizable, works around

Source: Website: Uber, https://www.uber.design/case-studies/rebrand-2018

LIGULA MANGA No. 001

the world, and is efficient to execute. Uber, the company that in many ways popularized the concept of peer-topeer ridesharing in the West, started out as a fairly modest transportation startup in the San Francisco area about 9 years ago. Since then, they have played a pivotal role in the sharing economy and are now operating in over 600 metropolitan areas worldwide. In that time, the world has seen their initial business idea grow into something much more. Today, Uber is not only offering an alternative taxi service, but has also ventured into food delivery, bike-sharing and their own transportation network. Their journey serves as a perfect example of how far a seemingly uncomplicated, but welltimed and well executed, idea can take you in this fast-paced field. 2. BUSINESS INTELLIGENCE As stated before, it’s absolute key to be aware of how your company is perceived by others. However, it’s equally important to be aware of how the rest of the field looks and behaves as well. What are your competitors up to? What’s cutting edge? What are the needs and challenges? What’s not being done? What’s trending and what’s played out?

Where’s your company in relation to all this? Try to identify the answers to these questions – not only once, but on a regular basis. Staying in the loop by reading the relevant news, following the discussions about your respective fields on social media and keeping tabs of what’s going on around you is a sure way to safeguard yourself against suddenly feeling out of touch on today’s ever-changing market. We highly recommend you to, as often as you deem necessary, have a look at what companies like Lyft, Uber, Waymo, Google, Baidu and DeepMap are doing. The same goes for car manufacturers, policies, the local city planning committees, startups and other SMEs of your kind. It’s not that you should necessarily follow their steps or copy their actions, but this type of constantly updated business intelligence can be really important for your understanding of your own place in the field. Not only is it important to be aware of how the competition is behaving, we strongly encourage you to start thinking about other surrounding factors (such as public discussions, policy making and sociopolitical developments), too.

mobigoin-action tips for usa and canada

CHAPTER 001

from the way Toyota have gone about their smart mobility projects lately. Their team of researchers recently conducted a study that showed that 55% of the participants in the American study group would not ride in a fully autonomous car, while 70% of them would ride in a partially autonomous one. Based on this research, Toyota are now targeting this segment and have thus found a more specific demography

to focus their future business plans on. This example illustrates how market awareness and socio-cultural awareness (e.g. people’s attitudes towards a given subject) often go hand-in-hand. These types of studies of attitude/public thinking can prove really useful if only you know how to analyze it.

IMPROVES THE DECISION MAKING PROCESS

HELPS YOU UNDERSTAND YOUR BUSINESS

ACCESS & SHARE INFORMATION EASILY

BUSINESS INTELLIGENCE

ENABLES REAL-TIME ANALYSIS

REDUCE THE RISK OF BOTTLENECKS

HELPS IDENTIFY WASTE IN THE SYSTEM

For example, there is a lot to be learned

Source: Website: Uber, https://www.uber.com/en-GB/newsroom/company-info/

Source: Dolci, 2018, MobiGoIn-Action Webinar, The US market segmentation for Smart Mobility

LIGULA MANGA No. 001

Assessing and knowing the geographic locations Planning to launch in Detroit, the US automotive industry’s birthplace? Yes, the city has benefited from an economic and cultural resurgence, but what do you make of the fact that 1 out of 3 people in the city live below the poverty line, then? Would this have any impact on your business model? Is it an obstacle? Can it be used to your advantage? Is there anything you can do to benefit from the high-tech business-attracting competition that is going on between cities like Boston, Dallas and Phoenix at the moment? What are the potential opportunities and downsides of this? And what about San Francisco, a city that is trying to meet the 2019 Smart City Goal, where the aim is to create such an extensive mode shift for trips to, from and within the city that they hope to have 60% of their population going about by eco-friendly means of transportations (like walking, biking, transiting or ride-sharing) by the end of next year? What role can your company play in this process? Being aware of initiatives in the region that you have chosen to do business in is absolutely key. It’s only by doing these

types of analyses that you will find potential market gaps and unforeseen business opportunities that your competition might not have discovered yet. San Francisco is not only pursuing environmental goals with such ongoing sustainable mobility initiatives. The municipality is also creating a safer and more efficient transportation system carrying out projects to create connected high-occupancy vehicle lanes for public walking and carpools, dedicated curb space for pick-up and drop-off by carpools, smart traffic signals to reduce congestion and improve safety, connected Vision Zero safety corridors to improve safety for pedestrians and bicyclists, connected electronic toll systems for the congestion pricing program at Treasure Island and, last but not least, the deployment and testing of electronic autonomous shuttle buses serving intra-island trips on Treasure Island. 3. RESOURCES Don’t be afraid to tap into potential resources when expanding to the US or Canada. Local authorities, investors, initiatives, media outlets and friends in other fields can all be used to your advantage on this venture – you just

have to find a feasible way to combine and coordinate your efforts. These types of collaborations can add tremendous additional value to your operations on this new market and should not be underestimated. If all pans out well between you and whichever resource you choose to seek out, beautiful synergies can develop in just about no time. The goal is to get your peers to think of your collaboration not as a static favor/favor in return type of deal, but rather as an organic partnership that benefits both parties equally much. There’s no right, oneanswer-fits-all way to go about this, you simply have to work out a method that suits your company’s needs and wants. Always try to seek out the possibility of involving public sector or civic organizations in your business strategies. Our tip is to look for organizations that specializes in your industry, your geographical location and/or your company size (e.g. SMEs). While you’re at it, we would highly recommend you to look into if there are any incentives or inducements that you can receive. It’s fairly common for location and job creation-related activities to receive government funding, subsidies or grants in North America. Keep an eye out!

mobigoin-action tips for usa and canada

CHAPTER 001

4. STANDING OUT Studies have shown that smaller companies from Europe, with their sheer “European-ness”, have somewhat of a USP on the North American market. People generally perceive the European region as a place with a sophisticated business culture, disruptive ideas and a high level of both spoken and written English. This can and should be used as a tool in your expansion. Rather than viewing this as an obstacle, dare to see it as something of a competitive edge instead. 5. MARKETING CHANNELS As with the European market, social media plays an important role in your marketing strategy. Twitter, in particular, has strong position when it comes to marketing in North America – at least compared to many European countries. Don’t shy away from it if you’re not familiar. It’s a simple but very effective medium that can garner a lot of attention to your company. Try to work out a rather detailed communication plan for how and when you want to present yourself online – and don’t forget to evaluate your efforts and change things up if you find that they don’t work out as hoped. Linkedin, too, can function as a valuable

LIGULA MANGA No. 001

tool in your efforts to strengthen your brand online. This is especially important when trying to convey the more business-related aspects of your company to other professionals.

knowledge of the local market. Their networks often consists of important actors in different sectors/industries, and many of them have pre-established relationships with key media personnel.

Ads, advertorials and organic press coverage are, as you well know from your home market, also really useful in your marketing efforts. So is being out and about on conferences and expos. Simply try to identify the modes of communication that best suits your companyâ&#x20AC;&#x2122;s skills, wants and budget â&#x20AC;&#x201C; then stick with it and see how it goes. It should also be said that in both the US

A good example of this is the great business relationship which thrives between France and Canada. Not only thanks to linguistic reasons, but also cultural convergences, French companies may benefit from a significant advantage when considering cooperating with Canadian partners. No more shilly-shalling: you have what it takes to stand out, just do it.

and in Canada, there is a noteworthy emphasis on utilizing service providers and consultants. An idea could be to hire an American or Canadian communications agency with better

Diagram showing the frequency of LinkedIn use among mobile users in the United States as of 2nd quarter 2017. Source: Website: Statista, 2018, https://www.statista.com/statistics/199269/frequency-of-use-among-linkedin-users-in-the-united-states/

mobigoin-action tips for usa and canada

CHAPTER 001

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

Starting a business: The steps to consider before operating a business in Canada (www.canada.ca/en/services/business/start.html)

10 Items to Consider When Expanding to the U.S

(https://claytonmckervey.com/10-items-to-consider-when-expanding-to-the-us/)

From radios to electric vehicles, targeting “nonconsumers” pays off (www.christenseninstitute.org/blog/from-radios-to-electric-vehicles-targeting-nonconsumers-pays-off/)

With a population of 325 million people, the U.S. is the world’s largest consumer market (www.business-sweden.se/en/Trade/international-markets/americas/USA/)

Social media usage in the United States – Statistics & Facts (www.statista.com/topics/3196/social-media-usage-in-the-united-states/)

7 Key Marketing Strategies for Technology Companies

(www.insivia.com/7-key-marketing-strategies-technology-software-companies/)

How to Market on LinkedIn: Top 10 Tips for Using LinkedIn for Marketing (business.linkedin.com/marketing-solutions/how-to-market-on-linkedin)

11 Marketing Lessons from Canadian Small Business Experts

(https://blogs.constantcontact.com/marketing-lessons/)

A 5-step, no-nonsense marketing plan

(https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/pages/5-no-nonsense-strategies-attract-customers.aspx)

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

3. Don’t view the whole of North America as a homogenous market. As mentioned before in this Communications Plan, it is important to be vary of the regional differences when it comes to business culture – both between the US and Canada, and within the two countries themselves.

Surely, you’re required to have a healthy dose of confidence when launching on the North American market. However, too much confidence can actually prove counterproductive. Here, we have two actionable tips:

4. Don’t misunderstand your channels. This applies to both your choice of channel for the distribution of your product/service and your choice of marketing channels. Do a proper target group analysis and create your strategies accordingly.

1. Don’t overestimate your own uniqueness. Be confident in your product/ service but humble towards the market’s conditions.

5. Don’t overfocus on your USP.

2. Don’t underestimate your marketing budget. It is both hard and costly to initially stand out and make a name for yourself in the US and Canada. Be patient and make realistic calculations.

Surely, your product/service will have a competitive edge on the new market (and you’re external communication should reflect this), but, at the same time, make sure to don’t overlook the importance of quick deliveries and rapid integration in the business ecosystem while trying to convince everyone of your product’s/service’s technological superiority. These things are not mutually exclusive, but can easily end up being if your focus is askew.

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

CASE 1. Quant’s US launch – model use of marketing resources on an unfamiliar market For sake of inspiration, it can always be good to look at examples of how other European companies have fared on their North American ventures. Take Swedish industrial maintenance provider Quant for example. They are one of those companies whose journey really illustrates a couple of different sides of what it means to be European on the North American market. Although Quant’s business isn’t technically related to the smart mobility field per se, their experience from launching in the US contains many learnings for those interested in certain aspects of the business culture in said region. Quant (also known as ABB Full Service) has held what can only be described as a market leading position in the world of professional industrial maintenance service for approximately 25 years now. Originally established in Sweden, the company has seeked to increase global turnover for quite some time now, resulting in an impactful presence in more than 20 countries globally. Even though Quant’s brand is strong and renowned in their specific field, the company has still experienced difficulties in communicating and increasing their market share on the North American market, especially when it comes to getting access to

senior level executives of prospective American clients that they want to initiate a dialog with. Their way around this issue constitutes a particularly instructive example of how one can go about to make the transition to the new market a bit easier. What Quant found was that they needed help with developing a targeted growth strategy on the market at hand. In this case, that meant reaching out to external consultants that had the resources to conduct a thorough market analysis from an outsider’s point of view. These external consultants worked for Business Sweden, a part of the Swedish Trade & Invest Council. They were instructed to identify clear and concrete ways in which Quant could focus their sales efforts in the US – a pretty straight-forward mission that resulted in a list of high potential customers and an informative ranking system of the most promising and suitable subsectors and states to which Quant could direct their focus. To achieve this, they utilized various databases, let their analysts read up on the given industry and conducted interviews with people that had the seemingly relevant knowledge of the business. For some, this may seem like an obvious

way to go about creating a strategy for the new market. However, Quant weren’t, for one or several reasons, able to achieve this on their own. The method – to seek assistance from a resource arguably better equipped for the job of industry analysis – can and should function as inspiration for the SMEs participating in MobiGoIn’s internationalization project. As mentioned before in this Communication and Marketing guide, realizing the potential in resources (be them government-funded institutions, private actors or media personnel) could mean a fair bit to a company struggling to find their own place on a new market. In this case, Business Sweden helped Quant identify high potential customers and a lane in which they could move forward. For another company, the given resource could aid the SMEs in finding new target groups, new marketing angles or new ways in which they could stand out in North America – just to mention a few upsides of bringing in external competence, however capable they might feel on their home market. Not only does the Quant example highlights the benefits of using resources when things are going a bit slower than

LIGULA MANGA No. 001

mobigoin-action tips for usa and canada

CHAPTER 001

transmission stations, quickly became a force to be reckoned with on the European market. However, it took some time for them to find a gainly way in to the US. â&#x20AC;&#x153;Thinking about the TTIP, we see not only a chance to eliminate specific barriers to trade but also to reduce the psychological gap between entrepreneurs in the transatlantic marketâ&#x20AC;?, says Sanchez.

Source to picture: Website: Business Sweden, https://www.business-sweden.se/globalassets/international-markets1/amerikas/usa/target-usa.pdf

anticipated, it also serves as a reminder to not underestimate the importance of proper business intelligence. To have a high general market/industry awareness is fundamental if you want to find new ways forward and have a competitive edge over the competition, regardless of what line of business you are in. The more you know, the more qualified assessments you can make when attempting to position yourself on the new market.

After making use of certain aspects of the beneficial partnership agreement between Europe and the US, Integrasys S.A. were finally able to grow significantly on the American market. Today, the company has signed a cooperation deal with one of the most successful companies in the US satellite industry and are just about to open a new sales office in Virginia.

Macroeconomic effects of the Transatlantic Trade and Investment Partnership on the EU economy in 2030

CASE 2. Integrasys S.A. and their marketing efforts in the US Madrid-based satellite telecommunication systems specialists Integrasys S.A. also have an interesting story from their North American launch. Their product, a tool that makes it possible to install satellite antennas while at the same time minimizing costs and interference with other satellite Source to picture: https://www.statista.com/statistics/547612/macroeconomic-effects-of-ttip-on-eu-2030/

Source to Case 1: Webiste: Quantservice, https://www.quantservice.com/ Website: Business Sweden, https://www.business-sweden.se/en/Trade/analysis-and-reports/success-cases/quant-accelerates-customer-targeting-in-the-u.s/#

Source to Case 2: Website: United States Trade Representative, https://ustr.gov/ Webiste: Intergrsys Space, https://www.integrasys-space.com/ Website United States Trade Representative, https://ustr.gov/sites/default/files/03142014-TTIP-opportunities-for-SMEs.pdf

LIGULA MANGA No. 001

presented by media evolution, torino wireless, mov´eo, bwcon

mobigoin-action tips for usa and canada

CHAPTER 001

“To be successful your solution or product has to add value: have something unique that differentiates it from the rest, so the definition of your Value Proposition is one of the keys for opening the doors of the US and Canadian markets”

“When developing bussiness and innovation on new markets, a solid plattform and a confident and guidelining context is key - to open your universe to new collaborations, wider your mind as well as your future business.”

presented by

laura morgagni, ceo at

magnus thure nilsson, ceo at

torino wireless

media evolution

“Innovation and cooperation are key drivers to enter the North-American mobility market, but a sound preparation of your meetings with potential local partners is just as crucial.” presented by marc charlet, genreal manager at mov´eo

“Get to know the market you are entering with the support of strategic players from that ecosystem. The local supporting partners are the best reference a company could have to access a new market!” presented by valentina grillea, head of scouting bwcon

& matching at

LIGULA MANGA No. 001

mobigoin action USA / Canada

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

The content of this presentation represents the views of the author only and is his/her sole responsibility; it cannot be considered to reflect the views of the European Commission and/or the Executive Agency for Small and Medium-sized Enterprises or any other body of the European Union. The European Commission and the Agency do not accept any responsibility for use that may be made of the information it contains.

mobigoin action USA / Canada

- in action project is an european strategic cluster - going international (espec-4i) awarded by the european

the mobility goes international partnership

commission, dg growth and the executive agency for smes of the european commission easme. escp-4i is are transnational cluster partnerships that develop and implement a joint internationalization strategy and support european smess in their internationalization towards third countries.

this document is part of the project mobigoin-action which has received

funding from the european unionâ&#x20AC;&#x2122;s cosme programme agreement no.

This project is co-funded by the COSME Programme of the European Union

783399

(2014-2020) - grant

LIGULA MANGA No. 001

mobigoin-action, the competences

CHAPTER 001

presented by mobigoin-action

production and delivery of an offering to the smart mobility and automotive markets. It is divided in 3 main blocks related to mobility: (1) Manufacturing, (2) Service Providers, and (3) End Users. The Manufacturing Block is divided in 2 areas, one refers to solutions and products targeting the vehicles manufacturers that can be implemented to just one or several of the different combinations of nowadays vehicles: traditional, autonomous and electric. The other area refers to other products that can be linked to the vehicles in the enhancing of driving experience (i.e. helmets stop light, etc.)

MobiGoIn-Action supports potential business partnerships and technological opportunities, in two World Regions (WRs): USA/Canada and China/ Singapore, aimed at initiating business collaborations for Small and Medium Enterprises (SMEs) in the field of smart mobility innovation.

regarding internationalisation. This graphic shows the value system for the MobiGoIn Network, composed by Start-ups, Micro, Small and Medium companies that participated in the projectâ&#x20AC;&#x2122;s activities targeting the Automotive and Smart City (mobility) markets in USA and Canada

For each WR, the participating SMEs are mapped and profiled according to their competences, skills and experiences

The Value System shows the main areas of the MobiGoIn Network organizations involved in the

The Service Providers Block is divided in 2 main areas: Logistics, which refers to the solutions related to the logistic processes and activities from Fleet and Freight management to the solutions for optimizing Last-Mail deliveries within the cities. And Mobility Management, which comprises the different technologic solutions that can be adopted and required by the smart cities that want to optimize their processes and enhance their mobility services for the citizens.

The End User Block shows the different stakeholders that can interact with the companies and that could be their target customers: Public Administrations searching for solutions for mobility management, the Transport Operators searching for solutions to enhance their services and the B2C segment that represents the final customers of some solutions and products (mainly the citizens and people). In the following pages, 15 companies from the MobiGoIn Network, ready to present their products/services/ solutions in the US market are described in terms of their competences, solutions and offering; competitive advantages and types of target customers. Moreover, a coloured circle around the companyâ&#x20AC;&#x2122;s introductory picture connect the profile to the 2 main blocks of the value system graphic: Manufacturing and Service Providers.

LIGULA MANGA No. 001

CHAPTER 001

ApParking Spot

From Italy, Sweden, France, Germany, Spain and Ireland. All a part of MobiGoIn-Action!

Clem

SWEDEN

FRANCE

Micro company Apparkingspot has created a new

Startup Clem is specialized in MaaS (Mobility as a

concept for the renting and sharing of parking spots

Service). Early on, they learned that the transportation

between organizations, individuals and companies.

sector generates the largest share of greenhouse

Apparkingspot seeks to change the parking market

gas emissions, and that mobility therefore is key in

in the same way as AIRBNB did with the household

building a successful energy transition. Clem’s

renting, but with an extra invention of automated

e-Maas leverages the ineluctable development of

leasing and new usage of sensor technology that

charging stations. It transforms every charging point

monitors the usage of garages.

into a smart mobility station. These electromobility services offers the users a modern and efficient

Competitive advantage:

personal vehicle alternative for all types of short-to-

• Time saving.

medium distance travels.

• Real time information on where the vacant parkings are.

Competitive advantage:

• Automated rent out system.

• Clem is the only operator that can operate a range

• Security margin for people that don’t necessarily

of e-mobility services (EV carsharing, car charging,

arrive at home when everyone else does.

e-shuttle, bike sharing). • The technology is open to all types and brand of

Target customer:

electric vehicle and charging stations.

• Citizens

• The “plug & play” solution enables a turnkey

•

Governmental

and

public

administrations/

electromobility service.

municipalities Target customer: • Governmental and public administrations • Municipalities • Big players in the automotive and smart city markets

www.apparkingspot.com

www.clem-e.com

Contact

Sasa Farkas eMail: sasa@apparkingspot.com Twitter: @apparkingspot1 LinkedIn: /apparkingspotnordic

Stanislas Soufflet eMail: stanislas.soufflet@clem-e.com Twitter: @Clem_mobi LinkedIn: /mopeasy

LIGULA MANGA No. 001

CHAPTER 001

Cosmo Connected

Energy Elephant

KNOT

FRANCE

IRELAND

FRANCE

Startup Cosmo Connected is behind a safety

Startup Energy Elephant has developed a real-time

KNOT builds automated kick scooter rental system

Startup KSH (short for Kosmos Smart Helmets) has

solution called Cosmo Moto, the world’s first

fuel monitoring sensor with inbuilt AI across Low

for cities, campuses and businesses. Lighter, easier,

developed a closeness detection system for

connected brake light that makes motorcyclists

Powered Wide Area Networks (LPWAN). Sensor

and more practical than a shared bicycle system –

2-wheeled motor vehicles, as well as a medical

more visible and safer on the road. Made of 24 LEDs,

plugs into vehicle OBD, connects to a low-powered

scooters are sidewalk-friendly, extremely compact

identification system for accidents. With their line of

it lights up in red to show the deceleration of the

wide area network and communicates fuel use in real

and very portable. They also provide electric and

smart helmets, they have set out to create a new

motorcycle at eye level of drivers behind. It works

time with detailed interval data every 5 minutes.

dockless solutions. The scooters feature built-in GPS

generation of connected motorcycle helmets and

and smart lock technology that integrates with

accelerate emergency medical services in cases of

existing racks.

accidents.

autonomously from the rear brake of the motorbike.

KSH

It is removable and adaptable to every type of

Competitive advantage:

helmet. Users can adjust different light diffusion

• Focus exclusively on fuel/energy data.

modes thanks to a connected app. A fall detector is

• Works across electric and ICE vehicles.

Competitive advantage:

integrated into the device that automatically alerts

• Low cost using LPWAN in real-time without the

• Product created and designed for the intensive

• Can modify the bright silhouette of the

and sends GPS coordinates to emergency services.

need to sync to mobile phones.

urban use.

motorcyclists in urban zones

• Simple plug and play device.

• Robust, comfortable.

• Have developed the very first integrated detector

• We can make our scooters electric, but the main

of closeness into a motorcycle helmet.

version is non-electrical, meaning less pollution

• Wristlet includes two functions: a practical solution

related to the battery use and much more secure for

of payment for trips (gas station/public parking) and

pedestrians.

a digital identity card (accessible to rescue by NFC

Competitive advantage: • Product combining hardware and software to

Target customer:

provide the maximum of safety.

•

• More visibility to prevent accidents

municipalities

Governmental

and

public

administrations/

• Big players in the automotive and smart city Target customer: •

Governmental

and

public

administrations/

contact if you were to be the victim in an accident)

markets

Target customer:

• Transport operators

•

Governmental

and

public

administrations/

Target customer:

municipalities

• System-integrators

• Big players in the automotive and smart city

• citizens

markets

• Citizens

• System-integrators

• Driving schools

• Citizens • Working on B2B2C or B2B2G market

www.cosmoconnected.com

www.energyelephant.com

www.knot.city

www.kosmos-helmets.com

Contact

Baptiste Lambert eMail: baptiste@cosmoconnected.com Twitter: @cosmoconnected LinkedIn: /cosmo-connected

Eoin ó Fearghail eMail: eoin@energyelephant.com Twitter: @EnergyElephant LinkedIn: /energyelephant

Polina Mikhaylova eMail: hello@knot.city Twitter: @Knot_city LinkedIn: /knotcity

Kevin Ravi eMail: kevinravi@kosmos-helmets.com LinkedIn: /kevinravi

LIGULA MANGA No. 001

CHAPTER 001

Mobeelity

Park Smart

Standard Development GmbH

FRANCE

ITALY

GERMANY

SWEDEN

Startup Mobeelity has created the first intermodal

Startup Park Smart have created a city parking

Startup Standard Development GmbH has a created

Design and innovation company Topp was founded

platform that gathers both public and private

detector that can indicate the availability of parking

a waste management system called Smart Collector.

in 2013. With Noodl Labs, their mix software and

essential transportation means for your daily

lots in monitored areas in real time. The software

Through placing sensors that will automatically

service solution, they have created a platform where

commutes.

Disruptly

innovative,

Topp

Mobeelity

uses video cameras, even those already existing in

provide data about filling level of trash containers

the customer can prototype, test and develop

integrates technologies such as an AI for better UX,

the territory for security reason, to process the

and send alerts, the sensors transmit data to a cloud

disruptive products. Noodl Labs enables everything

geo-predictive algorithms and an intermodal

images through a simple-to-install embedded

platform with information about the filling level,

from rapid design choices to full-scale pilot

algorithm.

solution. Not only does the system help drivers find

temperature and GPS coordinates of the containers.

programs. It also provides the customer with expert

the closest parking spot, it also helps parking

After analyzing the data, the cloud platform will send

team members – both for training and execution

Competitive advantage:

management companies to monitor their spaces

optimized routes to collection trucks, increasing

purposes.

• Provides a personalized mobility experience

more efficiently.

collection efficiency. Collection trucks will receive

thanks to AI in order to optimize mobility flows.

live data with lifting points and optimal routes.

Competitive advantage:

• Helps people access a greener way to move

Competitive advantage:

around.

• Advanced video analysis that allows the automatic

Competitive advantage:

movement, weather, traffic or any data important to

detection of specific events and measures on the

• Reports available via web or mobile.

help with rapid design and testing of complex,

Target customer:

road

• Collection patterns can be predicted.

distributed systems

• Governmental and public administrations

• Powerful embedded system

• Fuel saving and reduction of CO2 emissions.

• Multi-device, multi-service, multi-touchpoint out

• Municipalities

• Privacy protected system that doesn’t record or

• Big players in the automotive and smart city

send the images/video anywhere.

• Simulate complex data sets of pedestrian

markets • Citizens

of the box Target customer: •

Target customer: •

Governmental

• Proprietary integrations are easily created to work and

public

administrations/

municipalities and

public

administrations/

directly with existing city data or other 3rd party technology stacks

• Big players in the automotive and smart city

municipalities

markets

Target customer:

• Big players in the automotive and smart city

• System-integrators

• Big players in the automotive and smart city

markets

• System-integrators

• 3rd party app/ service providers building on top of large platforms

www.mobeelity.io

www.parksmart.it

www.s4bd.de

www.topp.se

Contact

Pierluigi Buttiglieri eMail: pierluigi.buttiglieri@parksmart.it Twitter: @ParkSmart3 LinkedIn: /park-smart-srl

Stingu Cristian eMail: c.stingu@sc-tiefbau.de LinkedIn: /standard-development

Anders Larsson eMail: anders@topp.se Twitter: @TOPPDesign LinkedIn: /topp-innovation-design-prototyping

Lucas Quinonero eMail: lucas.quinonero@mobeelity.io Twitter: @MobeelityApp LinkedIn: /teedji

LIGULA MANGA No. 001

•

CHAPTER 001

Ubitransport

uConekt

FRANCE

Startup Ubitransport is known for having developed

uConekt, a security company whose mission is to

Startup xMotion has developed an intelligence

2Cloud, a cloud-based platform supporting 3

create a secure environment for those who expose

vehicle health monitoring system called SMRT RUL

business solutions. There’s 2Place for Urban transit,

their personal identities specifically in provide

as a way of reinventing the check engine light. From

2School for school transit and 2TAD for demand

access controls, payments and personalization

vehicle sensor data, driving behavior analytics and

response. The platform – along with its intermodal

identity services. uConekt’s goal supports its vision

other

smart

operations

by working to provide multi-factor authentication

technology predicts the remaining useful life and

management and connected car functionality – is all

(MFA) solutions using biometrics on tamper-resistant

maintenance schedules using a combination of

about sharing information among users, vehicles

hardware devices so businesses can protect the

automotive

and infrastructures.

personal identities of their customers with all the

algorithms. The web dashboard helps fleet managers

benefits of seamless frictionless transactions.

to better manage their maintenance jobs.

• Unique value proposition for smaller size agencies:

Competitive advantage:

one simple, integrated, affordable solution for all its

• Biometric authentication of fingerprint and voice

• Device Agnostic

needs.

using a small, tamper-resistant device.

• IP-Protected

• Unique technical and functional features for a light

• Approved common criteria evaluation assurance

• Disruptive to existing platforms

yet reliable system.

level (EAL) 6+

• It’s made to operate smoothly in zones without

• Combing access control with keyless solutions to

Target customer:

cellular coverage

deliver personalized identity services

• Big players in the automotive and smart city

ticketing

system,

transit

Competitive advantage:

xMotion

• Proprietary Mobile Device Management module

science

markets •

Target customer: Governmental

contextual

Target customer:

compatible with all smartphones.

•

key

Governmental

and

public

administrations/

municipalities and

public

administrations/

• Big players in the automotive and smart city

municipalities

markets

• Big players in the automotive and smart city

• System-integrators

markets

www.ubitransport.com

www.uconekt.com

www.xmotion.io

Contact

Nathalie Azoulay Mail: n.azoulay@ubitransport.com Twitter: @ubitransport LinkedIn: /ubi-transports

Vincent Ramoutar Mail: vramoutar@uConekt.com Twitter: @lynkdevice

Thurston Adams eMail: thurston@xmotion.io Twitter: @xMotion_io LinkedIn: /x-motion

information,

and

machine

xMotion’s

learning

LIGULA MANGA No. 001

CHAPTER 001

ApParkingSpot

Topp

KSH

xMotion

Cosmo Connected

Mobeelity

Clem

Park Smart

Energy Elephant

KNOT

uConect

Some of the MobiGoin Network solutions.

Clem

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

TORINO WIRELESS (Coordinator)

• Innovation and technological Cluster focused on ICT and Smart Cities and Communities • Network of 1000+ companies within ICT, around 100 SMEs with experience in the Mobility solutions

TORINO WIRELESS (Coordinator) Innovation and technological Cluster focused on bwcon ICT and Smart Cities Communities • Technological Cluster focused on and ICT: automotive and mechanical engineering, aimed at companies stimulating innovation and ICT, strengthening Network of 1000+ within around competitiveness in Baden-Württemberg’s region 100 SMEs with experience in the Mobility • Network of 600+ members, mostly SMEs solutions MOV’EO

• Mobility R&D competitiveness cluster • 350 members, from which circa 180 SMEs

MEDIA EVOLUTION

• Cluster and member organization that works to strengthen innovation and growth within southern Sweden’s digital and creative industries. • Network of 400 members, mostly SMEs

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Union’s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

“FAR TOO AMBITIOUS” During our first appointment at a design office, the engineers told us that this project was far too ambitious.

WHAT WE DO We develop security solutions for 2 wheel drive, motorbike and new mobility.

WHAT WE’RE KNOWN FOR – Simple and effective tools navigation with voice control. – A predictive solution can study your behavior and help you improve your driving. – We change your relationship with safety to reduce accidents.

– More brightness to avoid collisions.

OUR COMPANY’S COMPETENCES

KEY

– We have a design and ergonomic vision that allows us to differentiate ourselves from the competitors by being closer to the users. – We have an embedded software engineer team and industry experts.

mobigoin-action

WHAT WE’RE AFTER Our solutions help to reduce accidents. Bikers are very exposed.

OUR THOUGHTS ON SMART MOBILITY IN THE FUTURE

CHAPTER 001

GET TO KNOW US A LITTLE BETTER Website: www.kosmos-helmets.com Instagram:/ksh_helmets/ Facebook: /ksh.helmets/ eMail: k.kevinravi@gmail.com Interview with KSH: https://www.youtube.com/watch?reload=9&v=Zur4KPWvNqQ&t=51s

Interview with Kevin Ravi, CEO at KSH : https://chut.leschuchoteuses.fr/portraits/kevin-ravi-de-ksh-casquesconnectes/

Motorbikes will be better identified in circulation. We give more brightness to the bikers. And if you have an accident we can send a text message to the emergency.

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

www.kosmos-helmets.com

k.kevinravi@gmail.com

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

4. We like to think, that our work is and will be a contribution to workflows optimization, decreasing pollution and reducing resource consumption.

OUR COMPANY’S KEY COMPETENCES We are committed to understand client needs and give solutions and answers that are always in sync with the latest technologies. Our list of clients include organizations and companies from various sectors like retail, energy, media, governmental, etc. We deliver custom IOT solutions, web solutions and mobile applications that enable companies to have the exact business solutions and results they need.

OUR AIM TO ACHIEVE

THIS IS US Standard Development GmbH is a custom software development and I.O.T smart city solutions provider.

WHAT WE’RE KNOWN FOR 1. Our company chooses to work with the best people in the field and we are constantly pushing our own boundaries forward to achieve unique, high quality products for all of our clients.

2. We are committed to understand our client needs and provide solutions that are always in sync with the latest technologies. 3. Our main goal is to develop and implement Smart city solutions that will gain and analyze data from our sensors, in order to optimize the flow and efficiency of resource usage in urban and rural environment.

mobigoin-action

– Cost savings – Saving fuel, time and effort – Reduction of CO2 emissions – Elimination of full and uncollected containers – Increased collection rate – Predictability of recyclable waste – Improved efficiency through real-time monitoring – Dispatch with command and control application – Send optimized routes directly to mobile devices installed on collector trucks.

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND

CHAPTER 001

A couple of months ago, we had a business meeting with a potential client. After we had the presentation about our waste management system and smart metering solution, he was so challenged by the communication protocols and solution deliverables, that he proposed us to integrate our smart city hardware into his own product. Now we are on the development stage regarding the combined product with our new partner.

OUR THOUGHTS ON SMART MOBILITY IN THE FUTURE Placing sensors that will automatically provide data about filling level of garbage containers. The sensors send data to a cloud platform with the following information: filling level, temperature and GPS coordinates of the containers, analyzing the data from the sensors and depending on the collection points: traffic, road conditions and availability of the auto fleet. The cloud platform will send optimized routes to collector trucks, increasing collection efficiency and reducing pollution level. Collector trucks will receive live data with lifting points and optimal routes.

GET TO KNOW US A LITTLE BETTER Website: www.s4bd.de LinkedIn: /standard-development Contact: Stingu Cristian, CEO eMail: c.stingu@s4bd.com Phone: +49 173 326 88 87

LIGULA MANGA No. 001

mobigoin-action

www.s4bd.de

CHAPTER 001

c.stingu@s4bd.com

/standard-development

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

Trying to find parking is an issue in most of the mayor cities. It is crazy that we are spending 30% of the time looking around to find one while statistically we have more parking spots then we need.

OUR PLACE IN THE WORLD OF SMART MOBILITY

WHO WE ARE ApParkingspot is the Airbnb for parking, with a sense of automatization.

LESS CO2 FOOTPRINT We are creating better utilization of the resources while reducing CO2 footprint.

SEAMLESSNESS When talking about future people get amazed by the fact we are building

parking spots today that will be needless just 20 years ahead. Another fact is that we are offering resource utilization in a seamless way without businesses or individuals even being in need of renting out the spots themselves, as ApParkingspotrents out the spots based on their habits with no action required.

OUR MAIN ISSUE WITH CURRENT DAY PARKING

mobigoin-action

ApParkingspot will rearrange the usage of the parking spots that will be less needed in the future, the future of car pools and self-driving cars. The weight will be on the big parking data and the usage of it with other smart mobility services.

OUR TEAM We have an experienced team that is capable of thinking and taking on the

CHAPTER 001

broad vision with a step-by-step approach of deliverables.

GET TO KNOW US A LITTLE BETTER Website: www.apparkingspot.com Twitter: @apparkingspot1 LinkedIn: /apparkingspotnordic Facebook: /apparkingspot Contact: Sasa Farkas eMail: sasa@apparkingspot.com Swedish news: https://feber.se/internet/art/385948/hyr_ut_din_parkeringsplats_med/

Cooperation with Telia (biggest Nordic telecom company): ht tp://pres s.telia.se/pres sreleases /telia - och -appar kings pot-isamarbete-foer-smartare-parkering-2549205

LIGULA MANGA No. 001

mobigoin-action

www.apparkingspot.com

CHAPTER 001

sasa@apparkingspot.com

@apparkingspot1

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

WHAT WE AIM TO ACHIEVE We answer to the needs of a clean mobility with low costs. Ways of consuming are changing. The number of shared vehicles in 2017 amounted to 214,000 worldwide and should reach 705,000 by the end of 2022. The car sharing market is already here. The energy transition is a duty.

WHAT WE’RE KNOWN FOR Thanks to our innovative IOT we have a unique solution working on every brand of EVs and every brand of EVSE. We manage the user journey from A to Z, from registration to usage and billing on behalf of our clients.

THIS IS US Experts in electric carsharing and smart charging, Clem manages EV fleets and charging station belonging to municipalities, companies and habitat developers to helps them create local and low carbon mobility.

WHAT WE’RE KNOWN FOR We help our customers reach energy transition expectations. We offer sustainable local mobility

FROM A TO Z complementary to public transports We provide the best user experience Making the EV become an asset for the grid

SOME PEOPLE GET IT, SOME DON’T Some of our customers decide to sell their car to use only car sharing. Some of ourcustomers were able to apply and find a job thanks to our low cost mobility

mobigoin-action

Thanks to our innovative IOT we have a unique solution working on every brand of EVs and every brand of EVSE. We manage the user journey from A to Z, from registration to usage and billing on behalf of our clients.

OUR PLACE IN THE WORLD OF SMART MOBILITY Our technology turns every charging point into an intelligent mobility station

CHAPTER 001

to develop a clean mobility complementary to public transport and committed to energy transition.In the future mobility will be used as a service. Tomorrow, at all company offices, Smart Cities and shared apartment blocks, users will find shared electric vehicles along with a range of associated services. We offer to the end users a range of mobility services adapted to their needs And to our customer, a supervision platform to manage EV fleet and best energy consumption. We are the first operator to offer through a unique smartphone application both EV carsharing and EV charging services.

GET TO KNOW US A LITTLE BETTER Website: www.clem-e.com/home Twitter: @Clem_mobi LinkedIn: /mopeasy CEO: Bruno Flinois eMail: bruno.flinois@clem-e.com CTO: Stanislas Soufflet eMail: stansislas.soufflet@clem-e.com CMO: Ariane Zenker eMail: ariane.zenker@clem-e.com

LIGULA MANGA No. 001

mobigoin-action

www.clem-e.com/home

CHAPTER 001

stansislas.soufflet@clem-e.com

@Clem_mobi

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

most vulnerable road users. In case of accident every minute matters. With eCall, emergency services’ response time will be reduced by 50% in rural areas and 40% in urban areas, leading to a high reduction of fatalities. The company is targeting a global market in the EU, US and APAC representing over 50 million motorcycles sold and over 65 million bicycles sold every year.

OUR COMPANY’S COMPETENCES

THIS IS US Created in 2015, Cosmo Connected is a French startup specialized in IoT products and services related to safety and mobility.

WHAT WE’RE KNOWN FOR Motorcycles amount for less than 2% of road population yet are implicated in 20% of deadly accidents. A motorcycle rider is on average 5,8 times more likely to die from a potential crash. Based on

this Cosmo Connected has created the 1st connected brake light which integrates fall detection with an emergency call via an app, bringing two widely adopted and mandatory security features for cars to motorcycle riders in Europe: third signal light and the emergency e-Call. By developing a product to save lives and reduce the severity of injuries, Cosmo Connected improves the safety of the

KEY

– Cosmo Connected has the know-how and technology to become a leader for new mobility safety solutions. – R&D innovation – We have a team of 8 engineers working on the hardware and software technology. The Cosmo Connected device has been patented in 151 countries. – Data collection – We are able to collect and activate data to generate better understanding of new mobility patterns and to monetize user data and insights for the entire mobility sector (insurance companies, industrials). – Marketing & communication – We have a team of 3 people with an expertise in digital marketing, making the brand very attractive and highly visible online.

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND A person came to a show and told us that the product was not very useful because from his point of view “the danger does

not come from behind but sides and front”. A few weeks later, after this person had an accident (coming from behind), he ordered the product telling us that if he had had it, he certainly would not have had this accident. This story shows that our product is useful and increase visibility and safety on the road.

OUR MISSION Cosmo Connected’s mission is to make roads safer for everyone thanks to our smart lighting system and accident detection technology. – Make riders more visible on the roads at the eye level of automobilists (tail light, warning light) – Indicate when the riders slows down (brake light) – Let relatives know where their loved ones are during trips (live tracking) – Allow parents to know where their child is during moto, bike, kick-scooter, rollerblading journeys – Save lives in case of accident: detects falls and alerts friends or emergency services in less than 3mn.

GET TO KNOW US A LITTLE BETTER Website: www.cosmoconnected.com/en Twitter: @cosmoconnected Instagram: /cosmoconnected/ Facebook: /cosmoconnected/ Contact: Babtiste Lambert, Business Developer eMail: baptiste@cosmoconnected.com Contact: Alexandra Weil, Marketing Director eMail: alexandra.weil@cosmoconnected.com

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

Babtiste Lambert Business Developer at Cosmo Connected

Your thoughts on the way we look on smart mobility in the future? The global market of mobility is driven by the rise of new mobility habits (e-scooters, e-bikes, hoverboards) and the increasing need for new safety products and services. Cosmo Connected contributes to the development of new urban mobility by bringing safety solutions to people who are reluctant to use these new means of transportation as they can be very dangerous. With technology adapted to all new forms of mobility (motorbike, bicycle, ski, scooters, mono-wheels, electric bikes) and uses (homeland security, postal services, delivery), Cosmo Connected is developing an innovative range of safety solutions to convince more and more people to use new mobility and accompany them on a daily basis. Urban mobility will be considered less and less dangerous in the future. www.cosmoconnected.com

@coscmoconnected

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

Energy Elephant WHAT WE DO Automation of Energy Data Management & Analysis, covering Buildings, Vehicles & Other GHG Data.

REDUCING GHG FOOTPRINT We make organizations a lot more aware of their overall GHG footprint, especially the transport/fleet/travel-related footprint.

WHAT WE TRY TO CONVEY 1. Automation is easy. 2. Most organizations already have enough data to run reasonable analysis, no need for new hardware or expert staff. 3. Measurement & verification of completed projects is important. Did you get the expected ROI? 4. Everyone needs to improve energy efficiency, and the energy usage of buildings and vehicles is key to this.

mobigoin-action

OUR COMPANY’S COMPETENCES

CHAPTER 001

KEY

– Automation of energy data management. In many data analysis projects, up to 90% of the time can be spent preparing and cleaning the data set. So in theory we can make your energy data analysts become 10 times more productive. – Energy explanations. We focus a lot on using relevant context and external/third party data to explain energy to people, especially non-experts. – Expert Support. We aim to support our users and help them reduce their energy usage. – Agility. As a small company we are able to rapidly respond to user requests, and make use of appropriate technologies

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND Last week, a Facilities Director for a multinational company told us that she had been told she needed a custom service in each country in EMEA since no energy management company covered multiple countries. However, we do.

MORE TIME DISPOSAL

YOUR

Automation saves time and improves data accuracy, which frees users’ time to do more productive work

GET TO KNOW US A LITTLE BETTER Website: www.energyelephant.com Twitter: @EnergyElephant LinkedIn: /energyelephant-com Facebook: /EnergyElephant eMail: info@energyelephant.com Contact: www.energyelephant.com/contactPage EnergyElephant Explainer Video - How It Works: https://vimeo.com/267975477

Energy Elephant Analyzes Your Energy Use: https://www.youtube.com/watch?v=nNSL0tb7Tgg

How keeping an eye on the meter adds up to a profitable business: https://www.irishtimes.com/business/innovation/howkeeping-an-eye-on-the-meter-adds-up-to-a-profitablebusiness-1.2314884

LIGULA MANGA No. 001

mobigoin-action

www.energyelephant.com

CHAPTER 001

info@energyelephant.com

@energyelephant

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

WHAT WE AIM TO SOLVE KNOT solves last mile problem with compact, cost-efficient and easy to install vehicle systems.

OUR COMPANY’S KEY COMPETENCES

THIS IS US A kick scooter sharing system with charging stations and scooters designed for the intensive urban use.

OUR 3 MAIN FOCUSES 1. Vehicle matters – We care about safety and vehicle quality. Our scooters are designed and produced for intensive and secure urban use. Electric or mechanical, the scooters have big wheels and advances braking system.

2. Charging stations – Combining free floating with locking and charging stations to guarantee respectful use of urban space and reducing operational costs. 3. Security matters – We provide quality vehicles and advanced insurance plan for our users developed together with Allianz.

mobigoin-action

Everything in our system is developed internally, from the scooters to the software. KNOT gathers together 7 engineers with diverse profiles to bring the vertical integration into product development.

CHAPTER 001

from registration to usage and billing on behalf of our clients.

OUR THOUGHTS ON SMART MOBILITY IN THE FUTURE We contribute to the light electric vehicle revolution with high quality scooters and charging system. We want our cities to be less congested and more breathable.

GET TO KNOW US A LITTLE BETTER Website: www.knot.city Twitter: @Knot_city

WHAT WE’RE KNOWN FOR Thanks to our innovative IOT we have a unique solution working on every brand of EVs and every brand of EVSE. We manage the user journey from A to Z,

LinkedIn: /knotcity eMail: hello@knot.city Our latest article about secure usage of electric scooters: w w w.linkedin.com/pulse/ride-safely-sur vivalguide-electric-scooters-polina-mikhaylova/

LIGULA MANGA No. 001

mobigoin-action

www.knotcity.city

CHAPTER 001

hello@knot.city

@Knot_City

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

daily commutes in real time, helping you save time and money on a daily basis. By improving their mobility management, companies can save up to 20% on their mobility budgets.

OUR COMPANY’S KEY COMPETENCES – Mobility aggregation – Algorithms: matching, intermodality, itinerary calculation – Data management for mobility

THIS IS US Mobeelity is the first mobility aggregator dedicated to businesses.

WHAT WE’RE KNOWN FOR 1. Simplicity – On one platform to access any mean of transportation (even specific transportation means dedicated to your company). 2. Incentives – For each commute, Mobeelity converts the CO2 savings

OUR AIM TO SOLVE made compared to the use of a car, into its virtual money system (called “seeds”), which can be exchanged against offers and discounts from various partners (and even your own company). 3. Driving employees’ mobility – Provide real time data to companies to manage and improve their employees’ mobility. 4. Savings – Mobeelity optimizes your

mobigoin-action

Our solutions help employees enhancing their commuting experience by reducing the amount of time spent in transportations, and providing real time data to adapt their itineraries to any unforeseen events. Companies use the data we provide to understand their employees’ mobility and improve it on criterias such as time, cost, environmental impact and comfort. This helps them design an efficient mobility action plan and follow various KPIs in real-time.

CHAPTER 001

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND With one of our clients, we have calculated that for a 400 people company site based outside Paris, they were spending more than a million euros in cars and taxis per year. With our solutions to help them change their employees mobility behaviors and use more sustainable transportation services, we figured that they could save up to 300k€/ year on these budgets.

GET TO KNOW US A LITTLE BETTER Website: www.mobeelity.io Facebook: /mobeelity Twitter: @MobeelityApp LinkedIn: /teedji Instagram: /mobeelity Contact: Lucas Quinonero Number: +06 15 81 90 95 eMail: Lucas.quinonero@mobeelity.io Adress: 243 bis Rue de Vaugirard, 75015 PARIS

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

Lucas Quinonero CEO & Fondateur at Mobeelity

How will Mobeelity change the way we look on smart mobility in the future? The future of mobility is multimodal and intermodal. Mobeelity provides a mobile app gathering any mean of transportation, optimizing your daily commutes in real time and compensating sustainable mobility with a virtual money system. It’s web platform “Mobeelity Insights” gives companies the data and the tools to understand their employees’ mobility and provide adapted solutions.

www.mobeelity.io

Lucas.quinonero@mobeelity.io

@MobeelityApp

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

Designed to protect privacy and infrastructure security – Park Smart technology has been designed and developed to analyze streaming video locally, in real-time, without recording or sending the images anywhere in order to minimize the risk of anyone accessing potentially sensitive material.

OUR COMPANY’S KEY COMPETENCES Our company has strong skills in the development of artificial vision software. The team is composed, among others, by several doctoral candidates and two full professors in this field.

OUR AIM TO ACHIEVE Park Smart technology is the perfect answer for both drivers and parking management companies. The first could get information in real-time on where the closest parking space is available, the latter can occupy their parking spaces much faster and monitor unpaid parking events more efficiently.

WHAT WE DO Automatically monitor parking occupancy and mobility events using camera.

WHAT WE’RE KNOWN FOR Camera as a multilevel sensor – Camera as a sensor and an IoT with AI technology permit to use a single infrastructure for multiple purpose: security, street event detection, street lighting, weather conditions, etc.

Sharing technology for a more resilient infrastructure – Using a single infrastructure for multiple purposes will not only make it cheaper, but it’s also more efficient and reduces the level of electronic pollution. Edge computing for a faster and more secure network – Using an infrastructure with a distributed intelligence reduce the risk of critical network attack and the time of recovery from a hacker attack.

mobigoin-action

OUR THOUGHTS ON SMART MOBILITY IN THE FUTURE Mobility in urban areas has two critical issue to solve: safety and fast travels point-to-point. The highest world effort in this field has been focused on safety: self-driving car is the most clearly answer to this problem, thanks to its sensors and an electronic AI it is able to reduce the number of accidents and deaths on the road. However, in its current state, it can’t

CHAPTER 001

be an answer for the second issue. An average travel from Palo Alto to San Francisco would take at least 1 hour, the double of what is it expected with a human driver. It happens because all the sensors inside a vehicle can detect a passing human or a riskful event just a few meters before it, and the maximum speed to physically stop the vehicle in this range space is at most 35 km/h. It’s impossible to imagine our lives at this driving speed. Park Smart technology is able to build a city’s infrastructure to fill this gap. A video sensor that is placed in a higher position and that is overlooking a larger area can be used to detect more information and to analyze if there’s the chance of increasing vehicle speed and what type of risks that might follow.

GET TO KNOW US A LITTLE BETTER Website: www.parksmart.it Facebook: /parksmartsrl Twitter: @ParkSmart3 LinkedIn: /park-smart-srl/ Contact: Pierluigi Buttiglieri eMail: info@parksmart.it Adress: Park Smart srl, Corso Italia 298, 95129 Catania, Italy Park Smart Video: https://vimeo.com/159247612

Park Smart Detector: https://drive.google.com/file/d/0B2zhcw15aQ5Sam5zbzJELU5jLXM/ view?usp=sharing

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

MONITORING TROUGHT CAMERA

VIDEO ANALYSIS PRIVACY PROTECTED

CLOUD DATABASE place Available/Occupaid

MOBILE APP

TURN BY TURN SERVICE

- 30%

> 20-30%

- 30 Km

+ 40%

Gas emission

Revenue

Driven

Time saved

www.parksmart.it

www.parksmart.io

info@parksmart.it

@ParkSmart3

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

breakthrough over the last 100 years has seen rapid growth in value creation for people when design was an integral part of the innovation process. We deploy processes that enable this in the most complex conditions.

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND While working with one of the largest Automotive OEMs in the world, we addressed the relationship between eco-driving in hybrid cars and the purchasing motivations of drivers. Two key challenges were presented: 1) Ensure that consumers understand the benefits of eco-driving in the city 2) Prototype and develop the underlying technical platform, connecting real-time driving data to consumer applications

THIS IS US Noodl Labs, by Topp, offers a complete solution for designing, prototyping and building connected products in complex conditions through software-supported services and training, as well as UX design and innovation services.

WHAT WE’RE KNOWN FOR 1. Acceleration – Teams working with N oodl Labs accelerate product definition from months to weeks.

mobigoin-action

CHAPTER 001

OUR AIM IS TO GIVE OUR TARGET GROUP... The ability to include and scale rapid design iterations and prototyping into complex product development.

OUR COMPANY’S KEY COMPETENCES UX design, prototyping, design and innovation processes.

GET TO KNOW US A LITTLE BETTER Website: www.topp.se Facebook: /topplab Twitter: @TOPPDesign LinkedIn: /topp-innovation-design-prototyping Case study for mapping company here: www.topp.se/case/a-future-vision-of-places-and-data

Noodl connected to a simple Unity car simulation, to design multi-device mobility scenarios:

2. Decisions – Multiply decision velocity. Noodl Labs rapidly surfaces more data and insights to enable better results from tests and research. 3. Clarity – By working with high-fidelity prototypes we align different viewpoints from different organisations. Real data, real interfaces, real technology, real experiences, behaviour and value. 4. Design – Every major industrial

Neither of these had been in place previously and the process to arrive at the defined platform was unknown.

https://vimeo.com/218839027

How Noodl Labs can be used to design experiences with real vehicle data: https://vimeo.com/144764481

The team created rapid high-fidelity prototypes in a Noodl Lab, simulating data models all driven from a consumercentric stand-point. Ultimately, this accelerated a live rapid testing process and API creation with clear, meaningful requirements within weeks – an unheard of pace for internal software engineering in the automotive sector.

Swedish HQ: Topplab AB Gråbrödersgatan 2, 211 21 Malmö, Sweden eMail: anders@topp.se US Office: Topp Design Inc 708 Montgomery St San Francisco, CA 94111, USA eMail: johan@topp.se

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

Anders Larsson CTO and Co-founder at Topp

How will Topp change the way we look on smart mobility in the future? Simply put, the world needs designers, designthinking and design processes to be a leading force in defining the future of mobility. One of our goals is to identify the new design materials of the smart mobility era (e.g. data, intelligence platforms, physical/digital systems, infrastructure and new modalities of interacting with our environment) and render those materials tangible through our platform Noodl Labs. We aim to bring design-driven processes and value output by way of extremely rapid prototyping and design-driven research to smart mobility industries.

www.topp.se

anders@topp.se

@TOPPDesign

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

themselves, better connect with each other and revitalize themselves. – Our collaborative tools, the solutions recreate the link between communities, bus companies and users by bringing more confidence, transparency and coconstruction.

EXAMPLE OF WHEN WE CHALLENGED SOMEONE’S MIND

WHO WE ARE Ubitransport proposes innovative, digital real-time management and optimization solutionsfor public transport networks.

KEY COMPETENCES – Our multicultural, intergenerational team brings a variety of perspectives and expertise. – Innovation, a new way of thinking about mobility. – Proximity, listening to our customers,

the world and its challenges to restore them with simple and effective solutions.

WHAT WE’RE KNOWN FOR – Being pioneers and leaders in Digital Intelligent Transportation Systems. – Having the most finalized and complete solutions of the market, while retaining their initial strength: their ability to be scalable and modular. – Helping the territories emancipate

mobigoin-action

We regularly organize prospects meetings. The Deputy Transportation Manager of a mid-size municipality who wished to participate in the request for authorization. His director has accepted saying it’s a waste of time, a ticketing solution based on smartphone is a “gadget”. They were amazed by the presentation. The director has become one of the most fervent supporters of Ubi and wants to spread our solutions across the entire network.

WHAT WE’RE LOOKING TO SOLVE

CHAPTER 001

happening on their networks due to financial and organizational constraints

OUR PLACE IN THE WORLD OF SMART MOBILITY Ubitransport will make it possible to structure a more comfortable, fluid and inclusive mobility on a daily basis for all territories, even in less dense areas, while taking into account their constraints.

GET TO KNOW US A LITTLE BETTER Website: www.ubitransport.com Twitter: @ubitransport LinkedIn: /ubi-transports Contact: Nathalie Azoulay, International Business Development and Marketing Director eMail: n.azoulay@ubitransport.com Based at the Cité de l’Entreprise in Mâcon, 40 minutes from Lyon, 90 minutes by high-speed train from Paris and two hours from the ski slopes, we have organized our head office with spacious, open

For many territories, public transport is not optimized: the service is reduced, security is degraded because territories do not have tools to measure what is

work

areas

create

comfortable

environment for our talented staff. Make the most of a rest area after an intensive brainstorming session, play table tennis between meetings or withdraw to a quiet area to support our clients.

LIGULA MANGA No. 001

mobigoin-action

www.ubitransport.com

CHAPTER 001

n.azoulay@ubitransport.com

@ubitransport

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

uBolt Keyless Access solution allows secure entry to your vehicle using tamperresistant hardware with biometricsfingerprint authentication to perform frictionless transactions. Your privacy and control are non-negotiable.

WHAT WE’RE KNOWN FOR 1. Consumer Privacy – Biometric multifactor authentication using fingerprint with a

tamper-resistant hardware wearable device the size of a postage stamp. 2. Delivering a secure end-to-end solution with focus on protecting the chain-of-trust (vehicle and cloud services), internal access and external interfaces, (e.g.Bluetooth, NFC, Over the Air, OBD), we strive to reduce the attack surface. 3. uBolt wearable device provide ease of

CHAPTER 001

use with many form factors which is certified to provide a trusted execution environment (TEE) with private keys and encryption.

solutions to deliver keyless access and personalized identity services including shared mobility with in-vehicle payments.

4. Keyless access delivering frictionless transactions with built-in personalization with only one finger.

OUR THOUGHTS ON SMART MOBILITY IN THE FUTURE

OUR COMPANY’S KEY COMPETENCES

THIS IS US

mobigoin-action

uConekt, a security company whose mission is to create a secure environment for those who expose their personal identities specifically in provide access controls, payments and personalization identity services. uConekt’s goal supports its vision by working to provide multi factor authentication (MFA) solutions using biometrics on tamperresistant hardware devices so businesses can protect the personal identities of their customers with all the benefits of seamless frictionless transactions.

WHAT WE’RE AFTER Combing access control with keyless

The uBolt Keyless solution is built with security by design from the ground-up. The use of multi factor authentication means that end-to-end security is taken into account in every time someone uses smart mobility functions and connected mobility.

GET TO KNOW US A LITTLE BETTER Website: www.uConekt.com Twitter: @lynkdevice Video: https://we.tl/t-qv8gFRNVII Contact: Vincent Ramoutar, Founder & CEO eMail: vramoutar@uConekt.com eMail: info@uConekt.com Phone: +1 416 565 4331

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

www.uConekt.com

info@uConekt.com

@lunkdevice

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399

mobigoin action USA / Canada

LIGULA MANGA No. 001

WHAT WE DO xMotion is disrupting the check engine light.

WHAT WE’RE KNOWN FOR 1. Our IP are the SMRT RUL Algorithms we’ve developed. SMRT RULs stands for: Service, Maintenance, Repairs, Tires Remaining Useful Life. 2. Our unique selling proposition is that our platform is software-based and

device agnostic (meaning we work with any aftermarket dongle and/or embedded telematics device) 3. We are disrupting the check engine light. 4. Our technology makes vehicle maintenance faster and more costeffective.

mobigoin-action

CHAPTER 001

LIKE GOING FROM THE CASSETTE DECK TO THE MP

CONDITION-BASED MAINTENANCE

We like to say that the check engine light is like the cassette deck, and we’re the MP3. With our platform, the check engine light will soon become outdated technology.

The check engine light leads to reactive maintenance. Our platform allows vehicle owners and fleet operators to perform condition-based maintenance which is more efficient, and cost-effective .

GREEN, YELLOW, RED Our SMRT RUL algorithms provide easyto-read GREEN, YELLOW, RED indicators of the Remaining Useful Life for vehicle components, including: brakes, steering, suspension, batteries, engine management and tires. We go beyond the diagnostic trouble codes to provide prognostic indicators of vehicle health.

GET TO KNOW US A LITTLE BETTER Website: www.xmotion.io Twitter: @xMotion_io LinkedIn: /x-motion Contact: Thurston Adams eMail: thurston@xmotion.io US: +1 917 446 6929 EU: +33 06 76 31 26 07

LIGULA MANGA No. 001

mobigoin-action

CHAPTER 001

www.xmotion.io

thurston@xmotion.io

@xMotion_io

LIGULA MANGA No. 001

mobigoin action mobigoin action USA / Canada

USA / Canada

This project is co-funded by the COSME Programme of the European Union

www.mobigoin.eu

info@mobigoin.eu

@mobigoin

#mobigoin

This document is part of the project MobiGoIn-Action which has received funding from the European Unionâ&#x20AC;&#x2122;s COSME Programme (2014-2020) - grant agreement No. 783399