Tourism Egypt, Marketing Campaign

Think Tourism // Destination Africa

Dr. Rania Al-Mashat Minister of Tourism Arab Republic of Egypt 8-9 Dec. 2018, Sharm el Sheikh

Source: UNWTO, 2018

SDG “8”

Tourism has a great potential to accelerate progress across SDGs

Decent work and economic growth

SDG “12” Through direct and / or indirect contribution

Responsible consumption and production

SDG “14”

Tourism is explicitly mentioned in SDGs 8, 12 & 14

Conserve and sustainably use the oceans; seas and marine resources

2030: 17 Goals and 169 Targets for Sustainable Development

Source: UNWTO, 2018

T H E I M PAC T O F TOURISM ON THE GLOBAL ECONOMY

HOW MONEY TRAVELS Source: WTTC Economic Impact 2017

Direct, indirect and induced effect of tourism spending

Contribution of Travel and Tourism to Global GDP 2017

2018*

2028*

Direct contribution to GDP (trillion USD)

2.6

2.7

3.9

Total contribution to GDP (trillion USD)

8.3

8.6

12.5

* Expected value

Figure 2: Total contribution to Global GDP

4

12

3

9

2 1 0

3.2%

3.3%

3.6%

(Percentage)

(Percentage)

Figure 1: Direct contribution to Global GDP

6

Source: WTTC Economic Impact 2018

2018

2028

10.5%

11.7%

2017

2018

2028

3 0

2017

10.4%

Contribution of Travel and Tourism to Global Employment 2017

2018*

2028*

Direct contribution to Employment (million)

118

121

150

Total contribution to Employment (million)

313

323

414

* Expected value

Figure 4: Total contribution to Employment

5

12

4

9 (Percentage)

(Percentage)

Figure 3: Direct contribution to Employment

3

2

3.8%

3.2%

3.8%3.3%

3.6% 4.2%

1

6

9.9% 10.4%

10.5% 10.1%

2017

2018

11.7% 11.6%

3

0

0

2017 Source: WTTC Economic Impact 2018

2018

2028

2028

Contribution of Travel and Tourism to Global Investment Contribution to Investment (billion USD)

2017

2018*

2028*

882

925

1408

* Expected value

Figure 5: Contribution to Global Investment 5

(Percentage)

4

3

4.5%

4.5%

5.1%

1

0

2017 Source: WTTC Economic Impact 2018

2018

2028

TOURISM IN AFRICA

Diversity of Tourism Products in Africa Cultural Heritage Tourism

Diaspora Tourism

Business Tourism

Nature / Adventure Tourism

Source: World Bank, Tourism in Africa Report (2011)

Intra - Regional Tourism

Safari Tourism

Beach Tourism

AFRICA: Contribution of Travel and Tourism to the Continent’s GDP Direct contribution to GDP (billion USD) Total contribution to GDP (billionUSD)

2017

2018*

2028*

72.8

75.6

113.2

177.6

184.3

278.2

* Expected value

Figure 7: Total Contribution to Total GDP

Figure 6: Direct Contribution to Total GDP 3

3.3

3.4

8

3.3

8.1

8.2

8.1

2017

2018

2028

(Percentage)

6

(Percentage)

3 2

4 2

1

0

0

2017 Source: WTTC Economic Impact Africa 2018

2018

2028

AFRICA: Contribution of Travel and Tourism to the Continent’s Employment 2017

2018*

2028*

Direct contribution to Employment (million)

9.3

9.6

12.5

Total contribution to Employment (million)

22.8

23.5

30.8

* Expected value

Figure 9: Total Contribution to Employment Figure 8: Direct Contribution to Employment 2.6

2.6

2.6

2

6.5

6.5

6.4

2017

2018

2028

6 (Percentage)

(Percentage)

3

8

4 2

1 0 0

2017 Source: WTTC Economic Impact Africa 2018

2018

2028

AFRICA: Contribution of Travel and Tourism to the Continent’s Investment Contribution to Investment (billion USD)

2017

2018*

2028*

28.2

28.9

45.5

* Expected value

Figure 10: Contribution to Investment 8

(Percentage)

6

5.7

5.8

2017

2018

6.2

4

2

0

Source: WTTC Economic Impact Africa 2018

2028

AFRICA: International Tourism Receipts & Tourist Arrivals Figure 11: Africa: Tourism Receipts, 2000-2016

48.4

50

45.6 42.0

32.9 33.1

Source: World Bank, World Development Indicators, 2018

34.8

37.1

2000-16: Tourist arrivals increased by 100% 2000-09: 45 mn per year 2010-16: 64 mn per year

2016

2015

2014

2013

2012

2011

2010

2003

2002

2001

30

2000

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

2000-16: Tourism receipts increased by 150% 2000-09: USD 34 bn per year 2010-16: USD 51 bn per year

63.3 63.8

50.5

40

10

66.0

60.1

58.4

2009

19.7 18.6 17.8

56.5

2008

25.3

60

2007

30.6

59.7

2006

44.4

35.7

30

64.5 64.8

64.7

(million tourist)

(billion US$)

51.2

54.2

40.5

40

20

47.9

51.6

70

2005

48.4

50

51.6

52.9

55.5

2004

60

Figure 12: Africa: International Arrivals, 2000-2016

Top 10 African Countries in International Arrivals & Tourism Receipts Figure 13: Top 10 African Countries in International Tourist Arrivals, 2016 Morocco

Figure 14: Top 10 African Countries in Tourism Receipts, 2016 10.3

South Africa

10.0

Tunisia

5.7

Egypt

5.3

Zimbabwe

2.2

Algeria

8.8

Morocco

7.9

Egypt

3.3

Tanzania

2.2

Ethiopia

2.1

Mauritius

2.0

1.8 1.7

Tunisia

1.9

Nigeria

South Africa

Mozambique

1.6

Kenya

Cote d'Ivoire

1.6

Nigeria

1.1

Botswana

1.1

1.5

Namibia 0

2.75

5.5

8.25

11

1.6

0

2.25

4.5

6.75

9

Tourist arrivals (in million)

Tourism receipts (in billion US$)

Morocco topped the list of the 10 highest African countries in international tourist arrivals in 2016 with more than 10 mn followed by South Africa.

South Africa topped the list of the 10 highest African countries in tourism receipts with around USD 9 bn 
 followed by Morocco

Source: World Bank, World Development Indicators, 2018

EGYPT: EVOLVING TOURISM TRENDS

Egypt & Africa Total number of nights spent by African Tourists decreased by 56% between 2010 and 2016

Figure 17: African Tourism: Number of Nights, 2010-2018 11

Number of nights spent by African Tourists increased by 290% 2016 and 2018

+290%

8.25

(million nights)

An average of 4 mn nights per year between 2010 and 2016 versus an average of 9 mn nights per year during 2017 and 2018

10.1

6.0

6.1

8.0

5.9

5.5

3.5

3.4

3.1

-56%

2.75

2.6

0

The number of nights increased by 27% during January to October 2018

Source: Department of Passports, Immigration and Nationality and Ministry of Tourism

2010

2011

2012

* January to October only

2013

2014

2015

2016

2017

2018

EGYPT TOURISM REFORM PROGRAM (E-TRP)

THE VISION Achieving a sustainable tourism sector through implementing structural reforms that strengthen the sector’s competitiveness and are in line with international standards

THE PILLARS OF THE STRUCTURAL REFORM PROGRAM

Institutional Reforms

Legislative Reforms

Promotion & Marketing

Infrastructure & Tourism Development

Global Tourism Trends

BRANDING & PROMOTION CAMPAIGNS

BRANDING BY DESTINATION

At least one individual from each Egyptian Household works either directly or indirectly in the Tourism Sector

Thank You

Dr. Rania Al-Mashat Minister of Tourism Arab Republic of Egypt 8-9 Dec. 2018, Sharm el Sheikh