Furnish Now 2011 show news - Day 1

Day

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1 M A RC H 2 011

The official sho w news of the Malaysian International Furniture Fair

1 – 5 March | 9.30 am – 6 pm PWTC & KLCC

What'sN e ws Why are awards an integral part of the MIFF DNA? They nurture talent, elevate standards and have the power to transform an entire industry.

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S p e c i a l Re p o r t

In this first of four articles on MIFF’s past, present and future, we dive into the mental archives of Dato’ Dr Tan Chin Huat himself.

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Yes, we want to go from massproducing OEM to world-class design and innovation leader.

The question is: how? Awardwinning Malaysian designer Teoh Peng Hoe may have the answer.

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Furniture from rice husk and oil palm wood? They’re just the tip of the innovation iceberg awaiting MIFF 2011 visitors.

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MIFF 2011 Launches Into the Green Future

By Matt Young Furnish Now editor

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here’s a difference in the air at the Malaysian International Furniture Fair (MIFF) this year; a lot of products trade visitors will witness are either environmentally friendly or are headed in that direction.

“The worldwide trend is going green, and exhibitors are becoming aware about this issue,” said Dato’ Dr Tan Chin Huat, MIFF’s managing director. “In general, Malaysian furniture companies

Must-Attend: Unmask your inner Zorro at MIFF’s Masquerade Night. Learn how to “harmonize object relationships within a space” at the Beauty & Utility Industry Seminar.

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HeveaPac-2010Ad(277x80mm)-OL.pdf

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The world’s furniture industry leaders are 6:19:40 PM converging at MIFF 2011

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should not have a problem in meeting the green standard.”

Furniture showcased this year is made of aged oil palm wood, and even rice husks, which indicate that Malaysians are keen on turning previously useless material into beautiful, functional furniture.

“Some furniture companies should take note that one or two processes they are using are not green enough,” such as using certain types of glue, Dato’ Tan advised. “If we can educate them about this, they could change to meet a greener standard.”

With 80,000 square meters of exhibition space and 500 exhibitors showcasing furniture and furnishing products, MIFF 2011 offers something for every trade visitor.

Head to PWTC for office, home and outdoor furniture. Or head to

Kuala Lumpur Convention Centre (KLCC) for sofa, bedroom and other home furniture items.

Exhibitors and design students, meanwhile, have a chance to win a number of industry accolades, including the Furniture Excellence Award, Best Presentation Award, or Ideation Award. Turn to page 2 for details.

“We want to encourage exhibitors to produce new products because buyers won’t come back to see old ones,

” Dato’ Tan said.

Since the first MIFF show in 1995, Dato’ Tan has taken great strides to welcome international visitors, beginning at Kuala Lumpur International Airport (KLIA).

“We have three welcome reception counters at the airport,” Dato’ Tan said. “Before visitors enter immigration, we have one counter. Regardless of whether they then exit on the left or the right, we have two additional counters that cover everyone. We then provide them with coupons worth 35 ringgit [about $10 USD].

It’s not the money that counts, but the courtesy we show them.”

Exhibitors should walk away from MIFF 2011 not only having closed deals, but also feeling more educated.

Pay attention to what MIFF emphasizes: showmanship, hospitality, environmental support.

These are qualities that are driving MIFF and all of Malaysia toward producing internationally recognized furniture, and thus, a brighter future for every show attendee.

H o tSh o t Did the Petronas Towers move?

Not likely. But MIFF exhibitors were on hand to warmly welcome you to the 2011 show—and what better way to do so than with a mini twin towers in hand?

Check out the back page to see exhibitors smile, give the peace sign, and bring the mini twin towers to great heights (with a ladder).

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A . M . Buzz !

MIFF 2011 Industry Seminars

Day 1 | 1 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Eye on the Prize

Note: All seminars will take place in PERHENTIAN ROOM, LEVEL 3, Putra World Trade Centre (PWTC).

MIFF awards recognize exceptional furniture players and promote entire national industry

Beauty & Utility

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Date: 2 March 2011, 10:00 a.m. – 12:00 noon

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aniel Korb, of Korb + Korb, will explore the term “meaningful spaces” by sharing his working experience in both fields of architecture and furniture design.

Making Innovation Your Business Advantage Date: 4 March 2011, 10:00 a.m. – 12:00 noon

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r. Tan Yu Eng, program head, Advanced Processing & Design Programme, Forest Research Institute Malaysia (FRIM), will high-light new approaches in developing products and technology for the furniture industry.

Furniture Testing and Certification—The Entrance Card to the European Market Date: 4 March 2011, 3:00 p.m. – 5:00 p.m.

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hilo Lehmann, senior product specialist for mechanical safety, TUV SUD Product Service, Hanover, Germany, intends to show some examples of how entrance into the European marketplace can be made easier, and which directives and standards are important to consider for furniture manufacturers and retailers.

Palm Wood—The Green Furniture Material Date: 3 March 2011, 10:00 a.m. – 12:00 noon

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r. Jegatheswaran Ratnasingam, associate professor, Faculty of Forestry, Universiti Putra Malaysia, will present insights into palm wood processing and other oil palm-related biomass materials for the furniture industry.

IFF’s awards serve as a reminder for Malaysian furniture makers to do their very best, and then do even better. So go for the furniture award gold!

Here are a few awards to covet:

The Ideation Award The Ideation Award—which helps promote Malaysian youths with a knack for furniture design—returns for a second time to MIFF this year, and with a neat new theme: “New Urbanism, Innovation and Sustainability.”

Designs took into account limited space in urban households, and were adaptable and reconfigurable so that users could customize them to their own needs and life. Eco-friendly material was emphasized.

Visitors can view all the finalists’ work at the Ideation 2011 Design Showcase, from 9:30 a.m. to 6 p.m., March 1 through 5, at the Kuala Lumpur Convention Centre (KLCC) and Putra World Trade Centre (PWTC).

Ideation Award Winners will be announced March 3 at 3 p.m. at the Pacific Ballroom, Seri Pacific Hotel Kuala Lumpur.

Jointly organised by:

There are seven categories of furniture competition this year, including: dining, bedroom and bedding, sofa, office, outdoor, occasional, and children.

Furniture will be evaluated in the areas of innovation, aesthetics and functionality.

Judging takes place today and tomorrow (March 2). Remember: all entries must be displayed in full view at the respective exhibitor’s booth at the time of judging.

Results will be announced and prizes awarded at the Prize Presentation Ceremony on March 3.

Organised by:

Supported by:

MIFF 2011 Best Presentation Award The Malaysian Timber Council (MTC) and MIFF Sdn. Bhd. jointly organized the MIFF 2011 Best Presentation Award to reward exhibitors for coming up with the most eye-catching, well designed and decorated booths at MIFF. The awards honour three categories of exhibitors: 101 square meters and above, 51-100 square meters, and 50 square meters and below. Judging begins at 9:30 a.m. today as well as tomorrow (March 2).

Results will be announced on March 3 at the Prize Presentation Ceremony.

Supported by:

MIFF 2011 Furniture Excellence Award

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he MIFF 2011 Furniture Excellence Award will be presented to manufacturers that produce uniquely designed and immaculately crafted furniture, giving recognition to designers working in the furniture industry in Malaysia and across the region.

Jointly organised by:

Speci a l R e po rt : th e M I FF Sto r y

Day 1 | 1 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

MIFF comes a long way from ironing tattered ads History suggests Malaysian furniture is poised for a brand breakthrough

By Matt Young Furnish Now editor

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hen Dato’ Dr Tan Chin Huat talks, you must lean in.

Attentive to his humble, quiet voice—below most rumbling sounds of the world—what you feel is warmth that quickly rises to your cheeks and inflates them into a smile.

“I want to aware the exhibitor that they have to understand the world is changing,” Dato’ Tan says.

In strict grammatical terms, he means he wants to “make them aware” that the world is changing, but his usage is cuter and coming from him, entirely Dato’ Dr Tan Chin Huat appropriate.

It’s the usage of a man who learned English the hard way—self-taught through reading—and yet who also has come a long way to be Mr. Awarer-in-Chief of the Malaysian furniture industry.

Aware of what Malaysian furniture is all about largely through Dato’ Tan’s efforts, the world—meaning visitors from 140 countries—has grown the Malaysian International Furniture Fair from 12,000 square meters in 1995 to 80,000 square meters today, closing sales worth at least $750 million USD in on-the-spot orders in 2010, and countless leads for subsequent sales.

“We are not biggest show in the world,” Dato’ Tan acknowledged. “But we attract the most number of visitor countries.”

It’s important to understand how this happened.

To study MIFF’s history is to understand more about Malaysian furniture’s past, present and future prospects.

One of the best accounts is through the eyes of Dato’ Tan, the show’s managing director.

Like Malaysian furniture, Dato’ Tan had humble beginnings but with aspirations for something better.

Born in Muar, Johor in 1950 to estate workers, Dato’ Tan studied while his parents could support him, then he

worked hard and smart through the furniture industry ranks to build a network.

“I saw that there was big potential for furniture in exports,” Dato’ Tan said. “When we look at Italy, they don’t have many resources. Yet they were able to conquer the world with the best furniture. Why can’t we do that?”

Dato’ Tan became determined to launch an exhibition in the region in the face of many hurdles.

“I experienced losses consecutively for the first three years,” Dato’ Tan said. “I managed to level out on the fourth year and made a profit by the fifth.”

Dato’ Tan’s secrets to success with the MIFF show are still very relevant today and can be used effectively by Malaysian furniture manufacturers seeking stronger export growth. They revolve mainly around—you guessed it— raising awareness.

“I did not target profits too much during the early days,” Dato’ Tan said. “Until today, that remains my principle. We do whatever we can as long as we are able to afford it.”

Dato’ Tan, for good reason, believes in the power of publicity.

“On related publications, I think MIFF spends the most,” Dato’ Tan said. “One day someone told me they went to France. Because of a particular urgency, they went to the toilet. They opened up a magazine there and saw a MIFF advertisement in it.”

Dato’ Tan has a lot of funny old MIFF stories, and many of them also are instructive on how the Malaysian furniture industry has changed for the better.

“We are one of the exhibitions in which all exhibitors must wear a badge with a photograph on it,” Dato’ Tan began. “One sent me a paper with their photo on it. It was really creasing. We put the same photo on the exhibitor’s badge and the exhibitor said, ‘I cannot be published that way.’ So now what we do is have a photographer stand by in the exhibition hall. If the badge isn’t the way you want it, you can wait for a few minutes and we can make a new one. But, I apply a small ringgit charge for that

Dato Tan (right) , 16 years ago

service. Without a penalty [for submitting a poor photo], you won’t be aware. Now exhibitors all send us their [nice] photos ahead of time without any trouble,” Dato’ Tan said.

Fondly remembering another episode, Dato’ Tan recalled an exhibitor that wanted to advertise in a MIFF publication and sent an excerpt of their product catalogue as the advertisement.

“They took what they had, folded it and sent it to us,” Dato’ Tan said. “I had to iron it before I could publish it.”

Exhibitor marketing has improved thanks in part to Dato’ Tan’s “penalties” and other means of tough love.

Things are now going quite well for Malaysian furniture, judging by the growth of MIFF. “We are not the biggest show in the world, but some of the most renowned fairs cannot fetch visitors from 100 countries; We manage to clock 140,” Dato’ Tan said.

Already, Malaysia has a lot going for it competitively, Dato’ Tan said, including: good infrastructure, equally competitive warehousing costs, fewer language barriers— particularly regarding English, and delivery reliability.

“Our strength started with contract manufacturers,” Dato’ Tan said. “Thirty years ago when you wanted to buy a set of dining chairs and tables, you would go to a furniture shop and three months later you would have it, handmade.

This historical and traditional background gives Malaysia strength today. Many companies are able to produce multiple products in a small place. And although companies may be small-to-medium size, most can produce a series of furniture together.”

How Malaysia takes that and brands upon it is anybody’s guess.

What’s certain is that from humble beginnings, both MIFF and Malaysian furniture are on the upswing. Through more elegant publicity and promotions worldwide, world recognized brands hopefully are inevitable.

This is the first in a series of four articles in Furnish Now involving MIFF’s past, present and future.

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Day 1 | 1 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Malaysian furniture:

In between mainland Chinese and Italian, quality-wise Award-winning Malaysian designer speaks out on where his country’s furniture is from a quality standpoint, and where it should be.

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magine a line going up that represents increasing furniture industry quality.

Somewhere at the beginning to middle of that line is probably China, and at the end is Italy.

Let’s face it: Italian furniture has the reputation for being among the world’s finest.

Meanwhile, China’s furniture is cheaply priced, but both quality and service continue to improve on the mainland.

Where do you think Malaysian furniture would fit in on that line? In the middle? Very far along?

Where should its place be 5 to 10 years from now?

Hopefully at the end, right?

But how can Malaysia get there? How can it make progress to become the most recognized country in the region—and perhaps one day, the world—in terms of furniture?

If the country could follow anyone’s lead, it might try Teoh Peng Hoe’s.

From 1991 to 1995, he was working in the family business of sawmilling, selling mere forest timber with no added value.

“I looked at the business and it wouldn’t go far,” said Mr. Teoh, who doesn’t consider himself to be “a furniture guy” but rather a systems analyst by training, at the heart of which

is conducting excellent research to speed up productivity.

Thereafter, he went into furniture—and is currently general manager of Timber Tone Industries Sdn. Bhd.— largely because he could see what value added service could bring to the bottom line: a heck of a lot.

Today, Timber Tone doesn’t even have a website.

According to him, it would only encourage copycats, and he has a steady stream of international clients that crave for the company’s products, which won MIFF Furniture Excellence Awards in 2005, 2006, 2009, and 2010. According to MIFF, Timber Tone is one of the most frequent winners of these awards.

“We cannot stay forever a mass-volume producing country with a low price,” Mr. Teoh said. “We should try to add value to our products by way of creativity and innovation rather than just be original equipment manufacturers.”

Furnish Now caught up with Mr. Teoh recently, and asked him how he approaches innovative furniture design, and what everyone from furniture makers to the government needs to do to put Malaysia at the top of the furniture industry worldwide.

Q: What do you consider to be great design?

Teoh: Designs don’t have a specific concept that makes them right or good. Some people may just look at furniture in a different way. For instance, if you go to Milan for a year, that will change your perception toward furniture design because it changes your mindset. Some people think design is difficult, but in truth, anybody can be a designer by herself or himself. Ideas come from surroundings and the environment, what you see, and that changes your mindset.

If I stay in Malaysia all my lifetime and don’t go abroad, my mindset is Malaysian culture and style. But for designs to be accepted globally, I have to have an international taste.

So I travel a lot. I go to international fairs. This is not to copy designs, but to change my taste and to improve my preferences.

Teoh: Five years ago, buyers would prefer to come to Malaysia due to the quality and prompt delivery, unlike competitors like China and Vietnam, where there was inconsistent quality and delivery. Both countries have improved, and at the same time, produce for much lower cost due to their vast pools of cheap labour. Now, quality products, prompt delivery and competitive prices are prerequisites to stay in the market. Meanwhile, Malaysia has been more stagnant, with fewer relative improvements.

And we have a labour problem. The government has taken measures to reduce foreign labour, and we have shortages of manpower in almost every industry. In the last two years, production costs have gone up two-fold.

Q: So how can Malaysia become a world-class furniture producer?

Teoh: Some are interested in promoting the Malaysian brand by labelling the products as Malaysian. I don’t think that will work because most importers will try to hide where they get their furniture from. So a better idea is that if I’m going to sell to the U.K., I’m going to set up an office in the U.K. promoting my brand. That’s the way to go about it. If you try branding through importers, you get zero effect. They are unable to help. But to promote Malaysia as a world-class manufacturer, first, the manufacturer has to change. A lot of manufacturers won’t spend on research and development.

But they must.

Q: Why can’t Malaysia just sell good quality furniture at a low price? What’s wrong with that model?

Visit Timber Tone at Booth 512 Hall 5 PWTC

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Day 1 | 1 March 2011 PWTC & KLCC

Three Wrongs Don’t Make a Right, and Three Wins Don’t Make a Lose

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eveaPac Sdn Bhd succeeds in the furniture industry for one big reason: smart partnerships.

“I choose partners, not customers,” said Peh Ju Chai, executive director of HeveaPac. “My customers are my partners. My staff is my partners. My suppliers are my partners. It’s win-win-win.”

Recognised globally for its quality, timely delivery and mass production volume, HeveaPac has won many prestigious awards. HeveaPac’s products are basic, functional, of good value and affordable. They include bedroom sets, children’s furniture, bookcases, entertainment centres, computer desks, utility cabinets and occasionals.

Booth No. 234, Hall 2, PWTC Contact: Peh Ju Chai Tel: +606 679 3775 Email: marketing@heveapac.com.my Website: www.heveapac.com.my Export markets: Japan, United Kingdom, USA, Australia, Middle East, France, Canada, Hong Kong, Italy, New Zealand, Asia and South America

Make Your Dining an Event

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erve your guests or your family with and elegant dinette set.

The ZARA collection, pictured here, has a modern look in its straight forms and accurate details. The prevalent straight lines and wedge finish brings a cleanness and elegance into the room.

The dinette set consists of: a dining table, four side chairs, a cabinet and a sideboard.

The ZARA dinette set, from Yeu Hong Furniture Industries Sdn Bhd, is definitely perfect for your home, offering durable construction, premium quality and superior craftsmanship.

Booth No. 211, Hall 2, PWTC Contact: Mr. Ang Kian Chai Tel: +606 987 2200 Email: yeuhong@yeuhong.com Website: www.yeuhong.com Export markets: Worldwide

The official sho w news of the Malaysian International Furniture Fair

Furniture: It’s Better than Fruit Anyway

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very year, there are about 12 millions oil palm trees chopped down in Malaysia.

“So what can we do with these huge numbers of oil palm trunks,” wondered Tay Kok Leong, marketing manager, Hupsheng Furniture Industries Sdn Bhd. “In fact, by using efforts from the Forest Research Institute Malaysia and private sectors, we can now successfully transform the waste into beautiful wood grain furniture.”

Hupsheng Furniture Industries has launched the brand DHEP furniture (which stands for Design, Healthy, Environmental, and Peace), which uses oil palm wood combined with other materials for a unique furniture design.

The Coffee Table (shown here) uses more than 70 percent oil palm wood.

This beautiful wood grain is unique and it is different from piece to piece due to natural fibres used within. .

Booth No. 4A16A, Hall 4A, PWTC Contact: Mr. K. L. Tay Tel: +606 978 1516, +606 978 1517 Email: marketing@hupsheng.com.my Website: www.DHEPfurniture.com Export markets: Worldwide

It’s Bedtime…at 2 p.m.

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ometimes, daytime is all about lounging around on a lazy day.

Why use your normal night-time bed to do that and feel sluggish when you can use a day bed and just feel relaxed?

Give Elk Furniture’s new day bed a try. The ELK series S98 day bed is part of a new 2011 collection, and incorporates the idea of leaf nature.

It’s time to start enjoying the day right with a day bed, isn’t it?

Booth No. 108, Hall 1, PWTC Contact: Jezreen Adlina Tel: +603 3290 1288 Email : jezreen@elkfurniture.com.my or export@elkfurniture.com.my Website : www.elkfurniture.com.my Export markets: Brunei, Singapore, Bangladesh, South Africa, Ghana, Ireland, Belgium, Dubai, Kuwait, Canada, Ethiopia, Sri Lanka, Japan, U.K., Indonesia, Senegal, Réunion island, Mauritius, Tanzania, Philippines, Australia, Qatar, Algeria, Lebanon.

Green + Ergonomic = Healthy for the Environment and Humans

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oing green is a great new trend, but ergonomics is important too.

Oasis Furniture Industries Sdn Bhd has combined these important features in a new chair called E-Flauto, shown here.

“Our ergonomic office chairs are made from bio-content foam from palm oil, and the upholstery fabric is made from recycled water bottles,” said Ralph Ong, managing director, Oasis Furniture Industries.

The E-Flauto chair combines distinctive looks with ergonomics in mind.

The adjustable lumbar support reduces strain on the body that occurs during long periods of sitting at desks and computers. It’s also designed to perfectly hold the backs of users of different figures.

Stop by to hear Malaysia’s leading ergonomist, Dr. Jalaluddin Dahalan, speak at Oasis Furniture Industries’ booth on 3 March 2011 at 11 a.m., and also at 3 p.m., at Booth No: 2B22 in Hall 2B (PWTC). Dr. Jalaluddin’s talk, “Ergonomic Requirements in Seated Workstation,” will explain more about why ergonomics are important in office chairs for healthy living.

Booth No. 2B22, Hall 2B, PWTC Contact: Ms. Peggy / Mr. Ralph Ong Tel: +607-773 3292 / 3282 Email: peggy@oasis.com.my / ralphong@oasis.com.my Website: www.oasis.com.my Export markets: Southeast Asia, Middle East, Africa, Australia, and New Zealand, Scandinavian countries and other parts of Europe.

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Day 1 | 1 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

Save the Planet (with Rice Husks)

Fire-resistant Office Furniture: A Must Since Humans Are Around

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ice husks can be used for pillow stuffing, fertilizer and even to facilitate apple juice extraction.

But despite its various potential uses, rice husks still often end up as waste material.

SIRIM Berhad wants to make a difference with rice husks by using it in furniture manufacturing.

Hence, SIRIM Berhad has developed Bio-Composite Green Furniture, which is the result of years of integrated research and development work. Compounds used in SIRIM Berhad’s formulation are made up of 70% rice husks. The furniture is suitable for use indoors, which is a new application for these kinds of bio-composite compounds.

Booth No. K109, Hall 2, KLCC Contact: Dr. Syed Mustafa Syed Jamaludin Tel: +603 5544 6042 Email: s.mustafa_s.jamaludin@sirim.my or norazlan@sirim.my Website: www.sirim.my/wpc Export markets: N.A.

More Important Than a Name: A Solid Chair

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uro Holdings Bhd. names its various Malaysian office locations “Euro I,” “Euro II,” and “Euro III.” As it turns out, the company isn’t obsessed with all things European.

“Euro is easy to remember,” said Jimmy Tan, business development manager, Euro Holdings. “Our founder liked the name. It has nothing to do with Europe.”

Well, ok.

Let’s try to make a little more sense of things then, with “Senses.”

The chair, pictured here, is designed to heighten your workplace senses.

“It strives to be a total balance of aesthetics and functionality,” according to the company. “It emphasizes a stylish modern outlook while integrating ergonomic support and comfort.”

The chair is made of 100 percent aluminium, has a mesh finish, and is designed with a high back chair, optimal for that executive look.

“Ventilation-wise, it’s very good,” Mr. Tan said. “Especially with Malaysia’s hot weather, if you go in and out of the office and sit in this chair, you’ll feel cool and comfortable.”

Booth No. 2B03, Hall 2B, PWTC Contact: Jimmy Tan Tel: +603 6092 6666 Email: jimmytan@eurochairs.com Website: www.eurochairs.com Export markets: More than 50 countries including France, Holland, Spain, India, Bangladesh, Sri Lanka, Chile, Guatamala, Mexico, Japan, Philippines, Thailand, Singapore, Indonesia, Australia and New Zealand.

intech designs metal-based office furniture by paying close attention to how humans interact with it.

Let’s face it: humans aren’t perfect, even if they try to be in an office setting.

So in its Security product range, Wintech offers fire resistant cabinets, safes and safe deposit lockers.

The company also manufacturers fixed filing storage systems, such as filing cabinets, cupboards and pedestals. Wintech also offers mobile storage systems.

Booth No. 2B10, Hall 2B, PWTC Contact: Dixon Loong Tel : +603 8961 6671, +603 8961 6771 Email : dixon@wintech.com.my, sales@wintech.com.my Website : www.wintech.com.my / Online sales: www.7wintech.com.my Export markets: Currently Australia, Southeast Asia, Middle East and Africa.

Interested in exporting to Europe, North America, Central America and South America.

Check Out This Leggy Table and Chair Set

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sing solid wood as its material with fine finishing throughout, this modern dining set—from Living World Sdn Bhd—would be a bold, minimalistic beauty in your home.

With the unique extended positioning of the four table legs, it provides ample space to comfortably accommodate 6 diners.

These table legs are emerging as trendy from traditional design, enhancing the durability and stability of the table.

The six matching dining chairs come with cream-colored PU fabric upholstery from the top to the seat, providing nice cushioning.

Most importantly, the purposefully design S-shaped chair board enhances the comfort of diners as it curves according to the shape of the human backbone.

Furniture of Youth

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he Cosmos Youth bedroom set, manufactured by AFA Furniture, is intended for the youth market.

Constructed of solid wood in a knock down system, the piece is very easy to assemble. Expect big savings on ocean freight charges, inland delivery charges and also warehousing.

Design and construction concepts reveal the company’s strength in convenient do-it-yourself assembly and knock down products.

Booth No: 2B46, Hall 2B, PWTC Contact: Ms. Angela Ong Tel: 06-951-3669 Email: angela@afafurniture.com Website: www.afafurniture.com Export markets: U.S., Europe, Asia and other parts of the world.

Please visit us @ PWTC , Hall 2 , Booth No.211 Malaysia International Furniture Fair 2011

Lot 4090, Kawasan Perindustrian Parit Jamil , 84150 Muar , Johor Darul Takzim , Malaysia .

Tel : + 606 987 2200 Fax : + 606 987 2211 Email : yeuhong@yeuhong.com URL : www.yeuhong.com

YEU HONG FURNITURE INDUSTRIES SDN. BHD. ( 113568-V)

Booth No. 211A, Hall 2, PWTC Contact : Ms. Lee Tel: +606 986 0335 Email : lee@livingworld.com.my Website: www.livingworld.com.my Export markets: Worldwide

www.yeuhong.com

Post- i tN o t e s

Day 1 | 1 March 2011 PWTC & KLCC

HALL PLAN

INTERNATIONAL BUYERS’ LOUNGE

International buyers are welcome to enjoy some refreshments in the lounge and use the facilities available there including PC, Internet, photocopy and fax.

Level 3, PWTC

LEVEL 5 LEVEL 4

HALL 5

LEVEL 3

HALL 4A

LEVEL 2

HALL 4B

HALL 3 HALL 2A

LEVEL 1

HALL 4C

HALL 2B

The official sho w news of the Malaysian International Furniture Fair

FOOD & BEVERAGE

HALL 4D MEZZANINE FLOOR

HALL 1M

HALL 2C

HALL 2

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CARPAR

GROUND FLOOR

HALL 1

Putra World Trade Centre (PWTC)

Main Registration Counter – Main Entrance (Level 2) Organiser’s Office – Behind Main Registration Counter (Level 2) Luggage & Travel Information Counter – Main Registration Counter (Level 2) Tourist Information Centre – Malaysia Tourism Promotion Board (Level 2) Exhibitors Service Counter – Hall 2 Entrance (Level 1) & Hall 3 Sabah Room (Level 3) Available services: PC, Internet, printer, photocopy and fax MIFF Media Centre – World Trade Centre Club (Level 2) Exclusively for media to relax whilst accessing available facilities: PC, Internet, printer, scanner, lockers, and photocopy services

PWTC i) Riverside Restaurant ii) Garden Restaurant iii) Hall 1 Cafe iv) Hall 2 Cafe v) Hall 2B Savoury Counter vi) Hall 3 Savoury Counter

(Opposite Hall 2A, Level 2) (Hall 4B, Level 4) (Hall 1, Level 1) (Hall 2 Entrance) (Hall 2B Entrance, Level 2) (Linkway from Hall 3 to Hall 2, Level 3)

KLCC i) Catering kiosk ii) Park View Deck Cafe iii) Food Court

(Exhibition Hall 2 & 4) (Level 2) (Concourse Level)

FAIRGROUND SHUTTLE TRANSFER

Complimentary non-stop shuttle transfer between PWTC and KLCC specially arranged for all MIFF visitors from 9:30 a.m. to 5:30 p.m. March 1 through March 5, 2011.

Transfer Points : PWTC – Main Entrance, Level 2 (Bus Bay)

KLCC – Main Entrance, Ground Floor (Jalan Pinang)

MAIN ENTRANCE

EVENING HOTEL TRANSFER

Complimentary daily evening transfer between PWTC and KLCC to MIFF 2011 Official Hotels, for the convenience of MIFF guests, from 6 p.m. to 7 p.m. March 1 through March 5, 2011.

Transfer Points : PWTC – Main Entrance, Level 2 (Bus Bay)

KLCC – Main Entrance, Ground Floor (Jalan Pinang)

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KLCC GROUND LEVEL

Transfer from both PWTC & KLCC to: • Dorsett Regency Hotel Kuala Lumpur • JW Marriott Kuala Lumpur • Prince Hotel & Residence Kuala Lumpur

HALL 3

HA LL

2 LL

HA L1

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• The Ritz-Carlton Kuala Lumpur • Vistana Hotel Kuala Lumpur

From PWTC only: • Traders Hotel Kuala Lumpur • The Impiana KLCC Hotel

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From KLCC only: • Seri Pacific Hotel Kuala Lumpur • The Legend Hotel Kuala Lumpur

Kuala Lumpur Convention Centre (KLCC)

Registration Counter – Hall 2 (Ground Floor) Fairground Shuttle Transfer – Main Entrance (Ground Floor) Business Centre – Hall 2 (Level 1) Exhibitors Service Counter – Hall 4 (Ground Floor) Information Counter – Hall 4 (Ground Floor)

Must-Attend Event: Beauty & Utility Industry Seminar

Come, If You Dare, to Masquerade Night

A

masquerade always promises an evening of intrigue.

The macabre American poet Edgar Allan Poe knew that all too well, describing such a scene in his poem, “The Masque of the Red Death.”

“There were much of the beautiful, much of the wanton, much of the bizarre, something of the terrible, and not a little of that which might have excited disgust,” Mr. Poe wrote back in 1842.

MIFF’s Masquerade Night, also known as Buyers’ Night, begins March 2 at 6 p.m. at the Legend Grand Ballroom, and promises to be just such a night of allure—minus the terrible and disgusting.

Come one, come all and witness the disguised and the mysterious elements of MIFF’s Masquerade Night.

Witness, as Mr. Poe said, this “magnificent revel.”

W

e humans—and all things for that matter—are never truly alone.

“Nothing exists in isolation; rather everything exists in relation to the other,” said Daniel Korb, a well-known architect and furniture designer from Baden, Switzerland. “We depend on our surroundings to feel spirited and hopeful.”

Mr. Korb will explain how to harmonize object relationships within a space on March 2, from 10 am to 12 noon in Seminar Room, Perhentian Room, Level 3, Putra World Trade Centre.

“Furniture is architecture on a different scale,” Mr. Korb emphasized in a recent interview, adding, “Simple is better than complex.”

Mr. Korb’s collaboration with renowned American furniture manufacturer Herman Miller resulted in the multi-award winning “Sense,” a systems approach to tables for the office or home office that requires no tools to build or change.

Learn many more tips from Mr. Korb at his seminar, which will explore more about meaningful spaces. The seminar will be of special interest for architects, interior designers, furniture designers and related industry players who would like to gain insights into the field of architecture, product design and communication.

MIFF 2011 EVENT HIGHLIGHTS DATE/TIME TUESDAY 1 MARCH 2011 WEDNESDAY 2 MARCH 2011 THURSDAY THURSDAY MARCH 2011 2011 33 MARCH FRIDAY FRIDAY MARCH2011 2011 44MARCH FRIDAY SATURDAY MARCH2011 2011 54MARCH

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

5pm

6pm

7pm

MIFF 2011 OFFICIAL OPENING CEREMONY PACIFIC BALLROOM, SERI PACIFIC HOTEL KUALA LUMPUR

INDUSTRY SEMINAR

BUYERS’ NIGHT

BEAUTY & UTILITY SPEAKER : DANIEL KORB SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

INDUSTRY SEMINAR

PALM WOOD - THE GREEN FURNITURE MATERIAL

SPEAKER : DR. JEGATHESWARAN RATNASINGAM SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

INDUSTRY SEMINAR

MAKING INNOVATION YOUR BUSINESS ADVANTAGE SPEAKER : DR. TAN YU ENG SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

BUSINESS OPPORTUNITY IN RUSSIA SPEAKER : MR ARA TOROSYAN CHAIRMAN OF THE COMMISSION ON TRADE & ECONOMICS SEMINAR ROOM : BILIK PERHENTIAN, LEVEL 3, PWTC

LEGEND GRAND BALLROOM, LEVEL 9, THE LEGEND HOTEL K.L.

PRIZE PRESENTATION CEREMONY

PACIFIC BALLROOM, SERI PACIFIC HOTEL KUALA LUMPUR

INDUSTRY SEMINAR

FURNITURE TESTING & CERTIFICATION - THE ENTRANCE CARD TO EUROPEAN MARKET SPEAKER : THILO LEHMANN SEMINAR ROOM : PERHENTIAN ROOM , LEVEL 3, PWTC

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Po l a ro i d s

Day 1 | 1 March 2011 PWTC & KLCC

The official sho w news of the Malaysian International Furniture Fair

MIFF exhibitors welcome you to Kuala Lumpur, home of the Petronas Towers

Green River W ood & Lumbe r Mfg. Sdn Bhd marke ting team.

C.S. Yap, marketing manager, DZI Craft Woodwork, Sdn Bhd.

ohd Nasir, uddin Bin M Mohd Nasar V Sdn Bhd. igner, TI TO s de re u it furn

marketing ACME Furniture l staff. ro and quality cont

Y. S. Yoo, m arketing man ager Southern F urniture Sdn , Bhd.

Yong Teck Meng, Giann i Pa nel Sdn Bh d.

national ure ng, inter o o h Furnit C Carmen ager, HINLIM an trade m urer Sdn Bhd. ct a f u n Ma

Aivee Yew, marketing executive, Distinctive Fine Furniture Sdn Bhd.

MIFF Sdn Bhd (Co. No.: 408079-X) 99-1, Villa Shoplex Pudu Impian III, Jalan Pudu Ulu, Cheras, 56100 Kuala Lumpur, Malaysia.

Tel : +603-9282 2888 Fax: +603-9286 1551 Email: info@miff.com.my Website: www.miff.com.my

MIFF Sdn Bhd disclaims any liability for errors or omissions and responsibility for the reliability or legality of the materials provided on this publication.

tment, D depar & R , g n k Kio Suin Ko dn Bhd. lames S F t F irs

Published by: The official sho w news of the Malaysian International Furniture Fair

EDITORIAL TEAM Editor & Publisher : Project Manager : Designers : Writers :

Matt Young Hannah Nguyen Winson Chua, Gan Wei Kiat Shantini Harriet, Alexandra Wong, Chan Li Jin, Li Shian Yeo, Mohd Rashdan

Media MICE Pte. Ltd. Phone: +60 16 778 9871 Fax: +60 7224 6404 E-mail: enquiry@mediamice.com Web: www.mediamice.com

By Oasis

A premium range of office chairs tergeted for large scale corporate projects

Safe and Durable

ANSI / BIFMA X5.1-2002 safety and performance testing compliance

Complete and through assembly checking

.Every piece of your purchase is throughly checked and well balanced

Recycled polyester bottle content fabric

.Reduce dependence on oil, reduce waste and contribute to LEED credits in green building certification

No compromise in ergonomics

Healthy office seating with ergonomic feature consideration allow users to sit in comfort and with correct posture throughout the day

See Us @ OASIS FURNITURE INDUSTRIES SDN. BHD 1 – 5 March @ PWTC HALL 2B : Booth No2B22