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MARKET MOVERS
Coco Pops
Müller
Go hazel-nuts for Coco Pops’ new flavour!
Müller Corner and RTÉ tango together again for Dancing With The Stars 2022
Kellogg’s has launched a new flavour of its much-loved chocolatey cereal, Hazelnut Choc Flavour Coco Pops, in a limitededition on shelves for one year only. With 30% less sugar than other chocolate flavoured cereals*, the new breakfast option will transform milk into a chocolatey hazelnut flavour. Kellogg’s experts have spent over a year perfecting the new taste which combines cocoa with notes of hazelnut. The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year. With fans of the cereal often taking to Twitter to recommend combining original Coco Pops with hazelnut milk-alternatives, the new addition to the range is expected to prove popular. In 2018, Kellogg’s reduced sugar in original Coco Pops by 40% to help families make healthier choices in the morning**. This followed a reduction of 14% in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non HFSS (non-high in fat, sugar and salt) cereals. Kellogg’s Hazelnut Choc Flavour Coco Pops are now stocked in all major supermarkets across Ireland from this month onwards, RRP €4.69***.
Müller Corner has returned as a sponsor on RTÉ’s Dancing With The Stars 2022, the country’s most popular dance-off show and is supporting it with a significant promotional campaign to help drive consumer demand in-store of Müller Corner Irish Favourites. Special promotional packs hit the shelves at the end of January, including a Text and Win Competition where consumers could win a pair of tickets to attend a ‘live’ show and overnight hotel stay. The multipack includes Müller’s best-ever Müller Corner recipe which contains more protein and has a thicker and creamier texture. It includes Strawberry, Vanilla Chocolate Balls and Milk Chocolate Digestives. “It’s such a great feel-good show and is exactly what the country needs right now,” said Sean Cleary, head of Müller Ireland. “The audience matches brilliantly with our Müller Corner customer and is perfectly aligned with our brand purpose – to inspire happy, healthy lifestyles.” The show which runs until March features Jennifer Zamparelli, Nicky Byrne, Nina Carberry, Gráinne Seoige and Aengus Mac Grianna, bringing truckloads of glamour, sparkles and fun.
*(Source: 30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2021. www.cocopops.com) **(Source: Rounded to nearest 10%. Sugar has been reduced by 43% vs previous recipe in 2017) ***(Pricing is at the sole discretion of the retailer)
Nivea
Lucozade
Complete cleansing care with Nivea – no compromise
Lucozade bursts into stimulant energy with new Lucozade Alert
Created to offer easy makeup removal, skin cleansing and care, the Nivea cleansing range delivers a complete cleansing experience. The innovative collection of products from Ireland’s number one face brand, helps to thoroughly cleanse the skin while gently caring and protecting its delicate moisture balance. The Nivea cleansing line comprises various formats to suit all cleansing preferences with dermatologically and ophthalmologically approved products.
• Daily Essentials Double Effect Eye Make-Up Remover This wonder product benefits from a gentle bi-phase formula which effectively dissolves eye make-up while caring for eyelashes and the delicate skin around eyes.
Ireland’s number one energy drink brand*, Lucozade is bringing something new to Ireland’s soft drinks chillers with the exciting launch of Lucozade Alert: a distinctive stimulant energy drink range. With huge momentum behind the stimulant energy category, growing at +24.3%** and representing 61% share*** of the impulse energy category, there’s never been a better time to bring this NPD to market. With 75% of adults reporting concerns about tiredness**** and 40% more Irish consumers purchasing stimulant energy drinks post the pandemic*****, new Lucozade Alert responds to a clear consumer need for a stimulant energy drink. Lucozade Alert contains high caffeine and vitamin B3, helping to reduce tiredness without compromising on the great Lucozade taste. Bursting with flavour, Lucozade Alert is available in the unique Original flavour, that Irish consumers know and love along with Tropical and Cherry flavours. Lucozade Alert is available in 500ml cans which should be ranged within retailers’ current stimulation category in the chiller. “We’re delighted to be bringing something new and exciting to the Irish energy drinks category,” said Siobhan Drummond, senior brand manager of Lucozade Energy at Suntory Beverage & Food Ireland. Launching from 7 February 2022, across all major retailers, Lucozade Alert will be supported by a heavyweight through-the-line marketing campaign including TV, OOH, sampling, shopper, digital and social media advertising. ■
• Refreshing Facial Wash Gel This wash gel deeply cleanses and hydrates for a perfectly clean, refreshed skin look and feel. The formula combines effective cleansing with the mild and moisturising benefits of Vitamin E to help strengthen the skin’s protective barrier, while effectively moisturising to support skin.
*(Source: NielsenIQ, Total Scantrack ROI, Lucozade Drink Now Energy, Value Sales, YTD to 05/12/21) **(Source: NielsenIQ, Total Scantrack ROI, Energy Drink Now, Stimulation by Brand excluding Private Label, Value % Chg YA, YTD to 10/10/21) ***(Source: NielsenIQ, Total Scantrack ROI, Energy Drink Now, Stimulation by Brand excluding Private Label, Value Sales, YTD to 10/10/21) ****(Source: SBF GB&I Category strategy insight) *****(Source: Red C Bespoke Research June 2021)
• Daily Essentials Sensitive 3 in 1 Micellar Cleansing Water This award-winning product respects the skin’s natural balance, requires no rinsing and is free of perfumes, colourants and parabens, making it ideal for sensitive skin. • Biodegradable Cleansing Wipes These soft and gentle wipes are made with 100% renewable plant fibres, are biodegradable, and are enriched with specially selected organic Argan Oil and organic Aloe Vera, ensuring they are suitable for even sensitive skin.
ShelfLife February 2022 | www.shelflife.ie
