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STORE PROFILE
The Londis Bia Blas deli concept is bright and attractive
As the location for Londis’ exciting new adverts, Glennon’s Londis Cabra in Dublin will be broadcast across television, video on demand and accompanied by a digital and social media campaign
On location B ack in 1990, brothers John and Eddie Glennon from Mullingar founded the Glennon Group. Today, the pair run a number of successful stores nationwide. A keen eye might even recognise one of those stores, Londis Cabra, from Londis’ latest ad campaign. “We’re in Cabra almost two years now,” says John Glennon, who was on hand to discuss the recently renovated 2,500sq ft store with ShelfLife magazine, “and we’ve been there straight through the pandemic.” Glennon’s retail journey goes all the way back to 1981, when he got his start in Tesco after finishing school. From there, he spent seven years working in multiples including H Williams and Quinnsworth before joining forces with his brother Eddie.
Catering to customers Ahead of the Cabra store’s revamp, the Glennons worked with Londis to shape their store to better cater to its existing customer profile. “One of our main challenges was
changing the format of the shop,” he says. “There are a lot of elderly and retired people in the area, as well as schools and working people.” As well as updating the store, Glennon says the main goal of the revamp was to reorganise the store’s layout to highlight what it already had on offer: “We changed the layout to better suit the shoppers we get in every day. Our grocery department has been reduced to allow for an enhanced fresh food offering, and there’s now a much greater off-licence selection too. “In the past, the store had been catering solely to the weekly shopper with their basket or trolley,” he adds. “It’s now been redesigned to suit the more convenience-driven shopper that’s headed to school or work and wants to pick up a coffee, a pastry or a sandwich.”
Stellar staff Glennon adds that the staff at Londis Cabra – eight full-timers and four part-timers – were stellar throughout the revamp. “They were
An enticing fresh bakery selection is available in-store
ShelfLife October 2021 | www.shelflife.ie
John Glennon of Glennon’s Londis Cabra tells Julia O’Reilly about revamps, ad campaigns, and what makes a store a success excellent. I’d say 90% of the time, the Cabra team were in charge of everything. The shop fitters and planners would come in and out, but it was really the team driving us through the revamp and keeping the show on the road. And believe me, they were looking forward to it too.”
Stronger than ever Glennon is delighted with both the results of the revamp, and the progress the store has made since. Despite the challenges of the last 18 months, he says Londis Cabra is now stronger than ever. Glennon thinks the store’s boost in sales can in part be credited to elderly cocooners shopping local. “Some elderly people didn’t want to get on the bus to go into town to go shopping,” he says, “they were using their local shops more. I think we benefitted there.”
Ad campaign Another bit of good news for the store came all the way from Londis HQ, which chose
Glennon’s Londis Cabra features an extensive off-licence department
