66 MARKET MOVERS
Alpro
Lindt
Brew up a storm this autumn with Alpro’s Barista range Alpro has launched Alpro Barista; a 100% plant-based range specially made for hot drinks. Your customers can now embrace their inner plant-based barista and brew their favourite blend at home with Alpro’s Barista range of Oat, Almond, Coconut and Soya drinks. Flat white fans and frothy cappuccino fanatics can now brew up a storm in a coffee cup with Alpro Barista – the perfect partner for coffee. This tempting delight ticks all the boxes too; low in sugars, naturally low in saturated fat and dressed to impress in 100% recyclable packaging. Perfect for foaming or pouring straight from the carton, Alpro Barista has got the goods to take hot drinks to the next level. Think warming pumpkin spice lattes, decadent hot chocolates or just recreating favourite coffees at home – it’s what winters are made for. Feeling adventurous? Try Alpro’s Barista latte macchiato – gently heat Alpro Barista Almond Drink, then whisk until it forms a light and frothy foam, just like it was designed to do, and pour it over a strong espresso. Alpro Barista is currently stocked in the ambient aisle at Tesco, SuperValu and Dunnes, RRP €2.59.
Sicín Sásta
Full on flavour from Sicín Sásta is worth crossing the aisle for! Sicín Sásta has been wowing Irish consumers since launch. While welfare is top of mind, shoppers stayed for the taste, as Sicín Sásta’s quality chicken raised with grá is full on flavour! Sicín Sásta chickens are born and raised on the same family farm, looked after by farmers with generations of experience. The surrounds of Sicín Sásta’s fields are planted with wildflowers and natural grasses to attract bees and enhance the chicken’s environment. Championing sustainability, the secret Sicín Sásta feed recipe is made up of 70% wholegrains sourced from local farmers and is produced in its dedicated chicken-only feed mill. Sicín Sásta chickens are a slow growing breed, maturing at nature’s pace. With regards to its unique smart packaging, Sicín Sásta has been conscious of reducing excess where possible. There are no leg-ties or clingfilm, and the chicken trays have been removed to create just one functional and effective whole bird bag. The diced chicken fillet is also packaged in an innovative resealable pouch, and it has 15% less packaging. The whole fillets are in a tray that uses 60% less packaging and includes a lining to keep it clean and ready to recycle once removed. With both product tiers, ‘Sicín Sásta Free Range’ and ‘Sicín Sásta Farmers’ Own’, Sicín Sásta is proud to have the Bord Bia quality assurance mark and is a Love Irish Food affiliated brand. For tasty recipes, visit sicinsasta.ie/ tasty-recipes/ and for more information, head to sicinsasta.ie.
ShelfLife October 2021 | www.shelflife.ie
Discover Excellence – a little taste of luxury with Lindt Accounting for 57% of the branded dark chocolate market, Lindt Excellence remains the number one in this segment and as market leader, continues to educate and communicate to Irish consumers the Lindt master chocolatiers’ craftsmanship and passion for chocolate through an extensive marketing support plan. Flavour is, without question, what Irish shoppers are looking for when it comes to dark chocolate and Lindt is unmatched in this area through its breath of range available. The potency of chilli, the ‘bite’ of orange, the careful balance of caramel and sea salt; even on its own, cocoa requires real expertise to balance the bitter with the sweet, which is evident in classic recipes like Excellence 70% - a firm favourite in Irish households. Lindt has continued to innovate with new recipes and in 2021 welcomed a new addition to the range, Lindt Excellence Cranberry, Almond & Hazelnut. The fascinating and lovely acidity from cranberries is masterfully balanced with the finest chocolate accompanied by the delicate crisp and crunch of hazelnut and almond. Lindt is also proud to have achieved an important milestone in 2021 with its very own Farming Program for a transparent and sustainable cocoa bean supply chain. 100% of all cocoa beans used are now fully traceable back to the farmers and externally verified. *(Source: Nielsen Scantrack, ex. Discounters, MAT September 2021)
Caldesene
Tender care at every change with Caldesene Caldesene powder has been keeping babies’ bottoms happy by preventing and treating nappy rash for over 45 years. All parents or carers need to do is simply cleanse and dry the affected area, sprinkle on Caldesene after each nappy change or as directed by a doctor. Caldesene is the only medicated powder available for nappy rash and is available in 20g, 55g and 100g formats. Available in pharmacies and supermarkets nationwide, for more information go to www.caldesene.ie.
