2024
MEDIA INFORMATION
The Danish building industry is facing interesting and challenging times, where in particular climate change requires innovation and new kinds of collaborations. • Where will we see radical changes in the construction industry? • Who will be the workforce of the future in the Danish construction industry? • What kind of new solutions and methods will we learn in the future? • How can we secure high efficiency and a safe working environment at the construction sites? • When do we reuse and recycle? • What are the new requirements for sustainability and how can a small company play a role in the green transition?
– We tell your story!
WHY ADVERTISE IN BYGGE- & ANLÆGSAVISEN?
NSPIRATION AND KNOWLEDGE FOR THE DANISH CONSTRUCTION INDUSTRY Bygge- & Anlægsavisen has for more than 30 years covered the Danish building industry – pinpointing the new trends and where the innovation is happening in the building sector. WE PROVIDE NEW INSIGHT We communicate directly with the Danish contractors and craftsmen, builders and decision makers about the development of the construction industry as a whole, and therefore there is great value in being part of this serious and precise communication. Bygge- & Anlægsavisen has been pioneers in native advertising or sponsored articles, where we produce articles and videos for our various media platforms. We offer a range of industryspecific marketing products that can be freely combined into powerful campaigns ensuring that your content receives a lot of attention
BYGGE- & ANLÆGSAVISEN CONSISTS OF THE FOLLOWING FIXED SECTIONS SECTION 1 - THE DEVELOPMENT OF THE BUILDING INDUSTRY We go into detail with important current issues in the building sector, and discuss the companies’ visions for the future of the industry. ”We have collaborated closely with Bygge- & Anlægsavisen over the years. It gives us an effective workflow. We make us of both advertisements and advertorials in a complete package and experience very good reactions to our stories. Peter Andersen, Chief Financial Officer at CSK Stålindustri
DO YOU FEEL STRONGLY ABOUT A CERTAIN TOPIC IN THE BUILDING INDUSTRY? Bygge- & Anlægsavisen publish opinion pieces, in which you have the opportunity to address our readers directly. Please write to: Editor-in-Chief Chefredaktør Mikkel Weber Sandahl ms@mediaxpress.dk
SECTION 2 – BUILDING MATERIALS AND SOLUTIONS What upcoming legislative requirements will have impact and what kind of new solutions and types of building materials will we see in the future? SECTION 3 – THE CONSTRUCTION SITE We look at how the green transition will affect equipment, tools and construction machines, workshops and production sites. As well as efficiency end safety in work environment. SPECIAL THEMES ON IMPORTANT TOPICS RIGHT NOW Companies in the building and construction industry are experiencing a phase with challenges and possibilities. In our supplements we look at the major issues and potentials right now.
All media in Mediaxpress are registered with the Press Board and are hereby obliged to comply with the Media Responsibility Act and current guidelines for good press practice.
MediaXpress A/S - Bredgade 36, 1.sal, forhuset - 1260 København K - Tlf.: 33 44 55 55 - Fax.: 35 29 42 22 - www.boaa.dk - info@boaa.dk
PUBLICATION DATES AND CONTENT
BOA#1 - 12/2
Materials deadline: 31 January DEVELOPMENT OF THE BUILDING INDUSTRY Anticipated building projects in 2024 SPECIAL THEME: THE FEHMARNBELT TUNNEL MATERIALS AND SOLUTIONS Facade + Plastic + Energy Optimization SPECIAL THEME: MEASURING SUSTAINABILITY THE CONSTRUCTION SITE Tools + Safety + Rental and leasing+ Construction machines SPECIAL THEME: EFFICIENCY IN CONSTRUCTION
BOA#2 - 18/3
Materials deadline: 6 March DEVELOPMENT OF THE BUILDING INDUSTRY Projects, Road construction and infrastructure SPECIAL THEME: NORTH ATLANTIC CONSTRUCTION INDUSTRY
THE CONSTRUCTION SITE Sewage construction + Rental and leasing + Tools SPECIAL THEME: WORKING ENVIRONMENT AND SAFETY
BOA#4 - 17/6
Materials deadline: 4 June
DEVELOPMENT OF THE BUILDING INDUSTRY IT and new technologies SPECIAL THEME: DANISH HARBOURS MATERIALS AND SOLUTIONS Concrete + Roofing + Safety and access control SPECIAL THEME: BIO-BASED MATERIALS THE CONSTRUCTION SITE Vans and equipment + Cranes, lifts and working platforms + Construction Machines SPECIAL THEME: DEMOLITION AND RECYCLING
BOA#5 - 2/9
Materials deadline: 21 August 2024 DEVELOPMENT OF THE BUILDING INDUSTRY
MATERIALS AND SOLUTIONS Steel + Wood + Roofing + Safety and access control SPECIAL THEME: CLIMATE PROOFING – COASTS, RAIN WATER AND GROUNDWATER
Anticipated building projects in 2024 SPECIAL THEME: THE FEHMARNBELT TUNNEL
THE CONSTRUCTION SITE Demolition + Cranes, lifts and working platforms + Vans and equipment SPECIAL THEME: SUSTAINABLE CONSTRUCTION SITES
Facade + Plastic + Energy optimization SPECIAL THEME: MEASURING SUSTAINABILITY
BOA#3 - 6/5
Materials deadline: 24 April DEVELOPMENT OF THE BUILDING INDUSTRY Renovation SPECIAL THEME: EDUCATION AND RECRUITING MATERIALS AND SOLUTIONS Tiles + Indoor climate (Ventilation, Acustics og lighting) + Facade SPECIAL THEME: SWIMMING POOLS
MATERIALS AND SOLUTIONS
THE CONSTRUCTION SITE
Tools+ Safety + Rental and leasing + Construction machines SPECIAL THEME: EFFICIENCY IN CONSTRUCTION
BOA#6 - 7/10
Materials deadline: 25 September DEVELOPMENT OF THE BUILDING INDUSTRY Projects, Road construction and infrastructure SPECIAL THEME: NORTH ATLANTIC CONSTRUCTION INDUSTRY
MATERIALS AND SOLUTIONS Steel+ Wood + Roofing + Safety and access control SPECIAL THEME: CLIMATE PROOFING – COASTS, RAIN WATER AND GROUNDWATER THE CONSTRUCTION SITE Sewage construction + Rental and leasing + Tools + Building sites at winter SPECIAL THEME: WORKING ENVIRONMENT AND SAFETY
BOA#7 - 4/11
Materials deadline: 23 October DEVELOPMENT OF THE BUILDING INDUSTRY Renovation SPECIAL THEME: EDUCATION AND RECRUITMENT MATERIALS AND SOLUTIONS Tiles + Indoor climate (Ventilation, Acustics and lighting) + Facade SPECIAL THEME: SWIMMING POOLS THE CONSTRUCTION SITE Demolition + Cranes, lifts and working platforms + Vans and equipment + Building sites at winter SPECIAL THEME: SUSTAINABLE CONSTRUCTION SITES
BOA#8 - 9/12
Materials deadline: 27 November 2024 DEVELOPMENT OF THE BUILDING INDUSTRY IT an new techologies SPECIAL THEME: DANISH HARBOURS / PORTS MATERIALS AND SOLUTIONS Concrete + Roofing + Safety and access control SPECIAL THEME: BIO-BASED MATERIALS THE CONSTRUCTION SITE Vans and equipment+ Cranes, lifts and working platforms + Construction machines SPECIAL THEME: DEMOLITION AND RECYCLING
MediaXpress A/S - Bredgade 36, 1.sal, forhuset - 1260 København K - Tlf.: 33 44 55 55 - Fax.: 35 29 42 22 - www.boaa.dk - info@boaa.dk
MARKETING – PRINT EDITIONS
FORMATS & PRICES
2/1 pages, W 546 x H 365 mm. DKK 48,600 1/1 page, W 266 x H 365 mm. DKK 26,500 1/2 page, W 130 x H 350 mm. DKK 15,400 1/2 page, W 266 x H 171 mm. DKK 15,400 1/4 page, W 130 x H 171 mm. DKK 8,600 1/8 page, W 30 x H 82 mm. DKK 5,000 Front page ad W 1, 175 x H 54 mm. DKK 12,500 Front page ad W 2, 85 x H 54 mm. DKK 8,500 SUPPLEMENTS 2/1 pages, W 530 x H 375 mm. + 5 mm. DKK 48,600 1/1 page, W 265 x H 375 mm. + 5 mm. DKK 26,500 1/2 page, W 122 x H 339 mm. DKK 15,400 1/2 page, W 251 x H 166 mm. DKK 15,400 1/4 page, W 123 x H 164 mm. DKK 8,600 1/8 page, W 123 x H 79 mm. DKK 5,000 Annual agreements are negotiated individually ADS SPECIFICATIONS Ready to print PDF with fonts included. Photos: 180 dpi. Remember to indicate the publication and volume number. Please send by e-mail to: materiale@ mediaxpress.dk
DISTRIBUTION 1,886 Contractors 6,290 Crafters 1,935 Carpenters and joiners 783 Bricklayers 775 Floorfitters, painters, glaziers and roofing companies 898 Plumbers 787 Electricians 1,012 Other crafters 1,151 Architects and Engineer – We cover 100 % of all architectural and engineering companies in Denmark with more than one employee. 2,565 Builders, property administration and financing -– All companies with more than 200 employees. Relevant branches and government departments, property management and service within the state, regions and municipalities. Banks and financial companies. Property services and administrators. Rental and leasing companies. Utility companies.
CONTACT US TO HEAR MORE Key Account Manager Joe Tobias Henningsen Tel.: 28 73 33 12 E-mail: joe@boaa.dk Key Account Manager Thomas Roland Lillelund Jensen Tel.: 31 54 23 13 E-mail: thomas@boaa.dk
ALL MAGAZINES ARE ONLINE Every printed publication is available at the digital publication service Issuu. The MediaXpress’ Issuu profile had approximately 235,000 impressions last year, and the publications have been read around 21,000 times during this period.
808 Service in the building industry 967
Various Builders’ Merchants. Wholesale traders of construction equipment, vans etc.
Print numbers: 13,667
MediaXpress A/S - Bredgade 36, 1.sal, forhuset - 1260 København K - Tel.: +45 33 44 55 55 - Fax.: +45 35 29 42 22 - www.boaa.dk - info@boaa.dk
ONLINE ADVERTISING
On bygge-anlaegsavisen.dk we have created thematic unities, that our readers can return again and again to. The website’s structure means that new and interesting content will continuously be presented to potential customers.
BANNER FORMATS AND PRICES FOR BYGGE-ANLAEGSAVISEN.DK Skyscraper 160x600 px DKK 10,000 per. month
There are many advantages of combining print and online marketing to get your message through to new customers. Bygge- & Anlægsavisen offers a variety of marketing products, which can be combined to a powerful advertising package.
Contact us for prices on giga-scrolldown banner 1600x400px. on the front page and other special placements on sub sites etc.
Your online presence in form of banner advertising, texts or videos increases the awareness amongst your current and future customers. PARTNERPROFILE Get your company’s very own profile site 100% free of advertising from other companies, with a presentation of your company, contact information, logo, videos, product catalogues, live feed from your social media accounts, references etc. Through the PartnerProfile, you can publish articles directly on the front page of Bygge- & Anlægsavisen’s website. Using your own partner login you will receive monthly statistics on your content.
Center banner 970x90 px DKK 6,500 per. month
PARTICIPATION IN NEWSLETTERS Every Monday and Wednesday our newslet-ter is sent out with the most inspiring and interesting articles from the front page of bygge-anlaegsavisen. dk. By participating in our weekly newsletters you get your point of view across to our readers in a clear and precise manner. Article in newsletter DKK 2,500 Article in newsletter with one week of exposure on the front page, and the article is categorized in our article data base. We proof read, optimize for SEO and adjust your text to the media’s article format DKK 4,500 Banner in newsletter DKK 2,000
CONTACT US TO HEAR MORE Key Account Manager Joe Tobias Henningsen Tel.: 28 73 33 12 E-mail: joe@boaa.dk Key Account Manager Thomas Roland Lillelund Jensen Tel.: 31 54 23 13 E-mail: thomas@boaa.dk
”As a manufacturer of quality tools for professional craftsmen, Bygge- & Anlægsvisen is a very relevant media to advertise – their readers match spot on to Makita’s target audiences. Additionally is it exciting to follow the magazine’s tool reviews, where we experience a serious and competent approach with a good understanding of what matters for a craftsperson on a construction site.” Marlene Gade, Marketing Coordinator at Makita Danmark
Price for 12 months: DKK 15.000. Contact us and hear more about the options with your PartnerProfile: • Get a Partner Manager to keep your profile updated • SEO optimization (use of keywords, link-building, metatext, metadata etc.) Production of interesting and unique content • Graphic assistance
MediaXpress A/S - Bredgade 36, 1.sal, forhuset - 1260 København K - Tlf.: 33 44 55 55 - Fax.: 35 29 42 22 - www.boaa.dk - info@boaa.dk
PARTNERSHIPS – MEDIAXPRESS AS A PUBLISHER AND MEDIA HOUSE
IDEA AND CONCEPT DEVELOPMENT – DIGITAL PROMOTION AND PUBLICATIONS Bygge- & Anlægsavisen publishes various digital special edition in collaboration with both companies and trade associations about important topics in the construction industry.
GET YOUR MATERIAL SENT OUT WITH BYGGE- & ANLÆGSAVISEN Use our distribution directly to Danish construction companies to send a flyer or brochure directly to your potential custo-mers. We can help you with text, images and layout, just as you can have finished material sent out as inserts.
We can act as a sparring partner, produce content and be responsible for the execution of digital marketing campaigns – for example digital special editions, mail campaigns or via SoMe channels. We can produce and distribute your material from start to finish.
Prices from DKK 25,000.
CONTENT PRODUCTION Our staff writers, video journalists and graphic designers have experience communicating directly to the construction industry, which ensures that your message is conveyed in a way that is relatable to your customers. Text production, video production and graphic assistance: Per commenced hour, DKK 1,500 USE PRODUCED MATERIAL ON OTHER PLATFORMS Mediaxpress A/S owns the rights of the texts prepared by our writers. If you wish to use the text in other contexts (e.g. brochure, social media, press release, newsletter, article in other media etc.), it is possible to acquire the rights. This allows you to freely disposal of the text.
“It has been a positive experience on all levels to collaborate with Mediaxpress regarding the preparation of articles, advertisements, banners and our profile brochure. At Scan Convert, we have developed the Absorb concept for noise screens and the Safe2Fall safety net, and we therefore address very different segments, which as a media house we have been able to handle. In the sales department, you know how to listen to our needs and provide advice at a high level, just as the dialogue with the copywriter and graphic designer has been inspiring and of high quality.
“We have been very satisfied with the results of our advertising in the media, and over the years we have been able to focus our marketing activities. Their writers have an in depth knowledge of the industry, and they do a good job of telling the story about Isola, our solutions and projects. Bygge- & Anlægsavisen is a great media to be part of and we have received many inquiries based on our articles.”
The starting point in the dialogue has always been me as a customer, and I experience great flexibility and really good service, where you always go the extra step to get the optimal result. It is 100% correlation between what is said and what you get.” Jes Bo Rennebod, owner, Scan Convert A/S
Michael Lindberg, Head of marketing, Isola
MediaXpress A/S - Bredgade 36, 1.sal, forhuset - 1260 København K - Tlf.: 33 44 55 55 - Fax.: 35 29 42 22 - www.boaa.dk - info@boaa.dk