Indret - Medieinformation, ENG 2025

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INDRET ONLINE MAGAZINE 2025 PUBLICATIONS

We focus on the future of interior design and decor.

In INDRET, you can read interviews with prominent designers, cabinetmakers, interior architects, brokers, and furniture manufacturers about the latest developments in furniture design and space planning.

We take a closer look at how LIGHTING can be integrated into architecture and INTERIOR DESIGN projects in new, imaginative ways. In HOME DECOR, sustainability has started to become a focal point, with recycling gaining traction in KITCHEN solutions. Similarly, energy has now become a crucial factor, on par with elegant design in BATHROOMS.

All studies show that the physical environment is crucial for our well-being, which has led to an increased focus on the quality of ACOUSTICS. We look at FURNITURE and custom fixtures for modern office buildings that help create a productive and inspiring environment for employees.

How can interior design support architectural visions, and vice versa?

ADVERTISING IN THE INDRET ONLINE PUBLICATION

1 full page, 6,000 DKK excl. VAT

1 double page, 9,000 DKK excl. VAT

Articles in the online publication with or without a journalist – call for a price.

ONLINE-MAGASINE INDRET

Publishing dates 2025 > > > > >

INDRET #1

Will be published online on February 10

Topic: WOOD IN INTERIOR DESIGN

The green transition has highlighted wood as a material, as trees absorb and store large amounts of CO2 from the atmosphere. Additionally, wood has a vital sensory dimension sought after by architects and designers: Its organic appearance and tactile nature align well with minimalist, Nordic design, and wood ages gracefully over time in interiors.

This issue includes news and launches from exhibitors at the Stockholm Furniture Fair.

INDRET #2

Will be published online on March 17

Topic: UPCYCLING AND RECYCLING

There’s no doubt that we are in the midst of a green paradigm shift. The building industry’s resource consumption represents both a huge challenge and a great opportunity. Soon, we will no longer talk about waste but resources, with old building materials gaining new life in new designs and furniture, rather than being burned.

This issue includes news and launches from exhibitors at Salone del Mobile.

INDRET #3

Will be published online on May 12

Topic: OUTDOOR FURNITURE AND LIGHTING

Outdoor furniture and lighting for parks and public spaces face unique demands—exposure to sun, rain, frost, and rough handling from users are just some of the challenges. Thus, design and production must carefully consider material selection and user behavior. INDRET focuses on outdoor furniture and lighting solutions that solve realworld problems in an aesthetic and simple way.

INDRET #4

Will be published online on June 23

Topic: THE FLEXIBLE SPACE

Whether it’s a healthcare center, daycare, office building, home, or cultural institution, good interior design supports the individual building. Flexibility is key, with spaces being reimagined for different functions over time. Today, there’s a clear trend toward furniture that actively contributes to different levels with features like acoustic regulation, lighting, or smart technology.

This issue includes news and launches from exhibitors at 3daysofdesign.

INDRET #5

Will be published online on September 16

Topic: THE GREEN TRANSITION IN THE FURNITURE INDUSTRY

The furniture industry is growing rapidly worldwide. How can we minimize environmental impact while creating high-quality, durable furniture? We explore the many opportunities for recycling and reshaping furniture, as well as the emergence of a multitude of new climate-friendly materials.

INDRET #6

Will be published online on October 6

SPECIAL ISSUE OF BYGGERI + ARKITEKTUR WITH A FOCUS ON INTERIOR DESIGN AND DÉCOR

Acoustics – There has long been a focus on knowledgesharing in workplaces and schools. This trend, with more open-plan offices and group work, has further highlighted the importance of acoustics in our buildings.

Custom furnishings – Custom furnishings play a crucial role in the interior design of offices, hotels, restaurants, etc., helping to create an inspiring environment for employees and welcoming guests in the right way.

Glass in Interior Design – Today, transparency is a key concept in architecture, creating connections between the interior and exterior of a building, benefiting employees or residents who can enjoy the surrounding landscape, while those outside get an impression of an open, dynamic building.

This issue includes news and launches from exhibitors at Möbelmässan Göteborg.

INDRET #7

INDRET #7 will be published online on November 17.

Topic: INDOOR CLIMATE – Acoustics and Lighting

A good indoor climate significantly impacts both well-being and health, as numerous studies from Danish schools, workplaces, and hospitals have shown. Fortunately, there is increasing focus on this area, and much can be done by using healthy materials and solutions, while significant technological advancements are being made in areas like acoustics and intelligent lighting.

Lighting – We highlight extraordinary lighting designs and explore how lighting can be incorporated into architecture and interior design in new, imaginative ways.

Furniture – As the furniture industry grows globally, how can we reduce environmental impact while still producing high-quality, durable furniture?

Office furniture – In this issue of INDRET, we explore all the aspects of modern office design that contribute to creating a productive and inspiring environment for employees.

Textiles – Form, function, and color must come together harmoniously in great interior design, and textiles offer many obvious qualities.

This issue includes updates from exhibitors at the S•E Snedkernes Efterårsudstilling.

INDRET #8

Will be published online on December 15.

Topic: FURNITURE WITH SPECIAL FEATURES

We take a closer look at furniture designed to meet specific needs, such as for public spaces with heavy wear, rooms with high hygiene requirements, openplan offices, or restaurants with special acoustic needs. Likewise, a lobby or reception area has unique visual demands, and conference rooms require specific AV solutions for presentations.

INDRET.DK AND NEWSLETTERS

On INDRET’s website, we feature both news on new projects and designs as well as more in-depth articles, such as profiles of prominent interior designers and designers, allowing readers to immerse themselves in the many aspects of interior design and furniture design in 2025.

There will be rotating theme pages focusing on interior design projects and larger topics such as recycling, acoustics, and lighting. The editorial focus is supported by commercial articles and banners from advertisers, creating both coherence and variety for the reader.

Showcase your designs in the INDRET SHOWROOM

Your product ad will be featured on the homepage of Byggeri-arkitektur.dk and the homepage of Indret.dk, and it will remain visible in the INDRET Showroom for 24 months. The ad consists of product images, text, and a link to your website.

Price: 2,000 DKK for 24 months.

BANNER EXPOSURE ON INDRET.DK

Skyscraper banner 160x600 px. Prices from 10,000 DKK/month

Sticky banner 970x180 px. Priser fra 5.000/mdr.

Center banner 970x180 px. Prices from 6,500 DKK/month

Contact us for prices on a giga scroll-down banner 1600x400 px on the homepage and other special placements on theme pages, etc.

NEWSLETTERS

Every Tuesday and Thursday, Byggeri+Arkitektur and INDRET’s newsletters are released with current and inspiring articles. By participating in our newsletters or special newsletters, your messages will be presented clearly and effectively.

Participation in a newsletter with an article: Price 2,500 DKK

Participation in a newsletter with an article with 1 week’s homepage exposure, optimization, and categorization of the article on the site’s subpages, themes, and tags:

Price 4,500 DKK

Participation with a banner in a newsletter. Banner 600x180 px: Price 2,000 DKK

PARTNER PROFILE

Your own dedicated profile page on our news site, free of ads from other companies, with a company description, contact information, logo, video presentations, product catalogs, live feeds from your social media, references, etc.

With a Partner Profile, you can publish articles with direct exposure on Indret.dk’s homepage via your own partner login. You will receive monthly statistics on your content’s performance on our online platforms.

Price for 12 months: 15,000 DKK

Premium Partner Offer – Full Service

To ensure that a Partner Profile has the greatest possible impact, it requires good content and images. Our experience shows that it’s a big advantage to have extra promotion (via emails, social media, Google, etc.), as well as both internal and external references.

Instead of producing content for your Partner Profile yourself, we offer a powerful marketing package where all texts are written by our copywriters:

• 4 articles and a precise, compelling company description

• External brand mentions through 2 external articles with links to your profile or article

• 2 sponsored articles per year on our site

• Presentation on our social media profile 4 times a year (articles must be written by our copywriters)

• Advice on how to maximize the value of your partnership and content, including consultations with our SEO specialist, social media expert, graphic designer, or editor

As a Premium Partner, you receive all the normal benefits of a Partner Profile plus:

• 7 pieces of content writing

• 2 external articles

• 4 social media traffic boosts

• Traffic boost from Google

• 1 extra hour of specialist consulting

Price for full-service Premium Partner package – DKK 30,000 per year

Additionally, Premium Partners receive a 50% discount on list prices for newsletters, banner ads, Google boost setups, and social media boosts.

We guarantee 2,000 visits to the profile page for all Premium Partners.

CONTACT US TO LEARN MORE

Joe Tobias Henningsen

Phone: +45 28 73 33 12

joe@boaa.dk

Henrik Rye Nielsen

Phone: +45 60 21 86 50

henrik@byggeri-arkitektur.dk

Annette Sindal Kristensen

Phone: +45 31 21 26 28

annette@byggeri-arkitektur.dk

Gyrithe Hasbak

Phone: +45 22 83 38 62

gyrithe@byggeri-arkitektur.dk

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