MEDIEINFORMATION 2025
MediaXpress offers 360-degree marketing
MediaXpress is a media company with extensive knowledge of the Danish construction industry. We publish the well-established trade publications Bygge- & Anlægsavisen, Byggeri+Arkitektur, and Indret, where we cover developments in Danish construction for architects, engineers, contractors, craftsmen, manufacturers, designers, developers, and other professional stakeholders.
At MediaXpress, we specialize in communicating and highlighting our clients’ messages for companies in the Danish construction industry. As a media house, we offer omni-channel branding, ensuring high visibility and exposure across all digital and physical channels.
OMNI-CHANNEL MARKETING – maximize your budget
Get your message out on as many platforms as possible. As a media house, we offer a 360-degree product, ensuring you high visibility and exposure across all MediaXpress’ digital and physical channels.
Over the years, we have built extensive experience in running campaigns across both digital and print media, and we offer a range of industry-specific marketing products that ensure great awareness of your brand.
Participate with your article in Bygge- & Anlægsavisen or Byggeri+Arkitektur’s eight annual issues, which are distributed to all relevant companies in the Danish construction industry.
NEWS SITES
Article exposure on the front page of bygge-anlaegsavisen.dk or byggeri-arkitektur.dk, as well as on two selected theme pages, with approximately 30,000 monthly users.
PARTNERPROFIL
Via the PartnerProfil, you can publish articles through your own partner login with direct exposure on the front page of bygge-anlaegsavisen.dk or byggeri-arkitektur.dk.
SEO AND AI OPTIMIZATION
Our AI and SEO specialists can strengthen your brand and increase traffic to your website through link building from both internal and external sites, as well as the use of selected keywords.
SOME
Articles can be featured on our SoMe channels, and we can also manage your own profile.
EMAIL CAMPAIGN
Participate in Bygge- & Anlægsavisen or Byggeri+Arkitektur’s newsletter, which is sent out twice a week to approximately 3,000 regular readers.
ONLINE BRANDING CAMPAIGN
Your articles and company can be broadly exposed through a campaign on Google.
NEWSLETTER OR PRESS RELEASE DISTRIBUTION
We are happy to create multiple versions of your article, which can be sent to specific media outlets, and we also offer media monitoring services.
BROCHURE AND LEAFLET PRODUCTION
When purchasing multiple articles, we can produce a flyer or brochure, allowing you to take advantage of our attractive deals on printing and distribution.
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OMNI-CHANNEL PROVIDES A MASSIVE BRANDING PUSH
Today, we are constantly bombarded with impressions, and if you want to be remembered, it’s essential to be seen in many places, multiple times.
Omni-channel marketing should be a key part of any company’s online strategy, and MediaXpress offers a complete package to meet this need.
GET YOUR MESSAGE OUT ON 10+ PLATFORMS
• Front page of our news sites
• Two selected theme pages on news sites
• Google display
• Facebook and Instagram
• Three newsletters – participation with 1 article and 2 banners
• The online edition is available as an e-paper via the publishing service Issuu
• Your own SoMe platforms
Price: 31,500 DKK
We always ensure that you receive a detailed report on your campaigns, including all information about exposure and reach. With our omni-channel products, we guarantee up to 10,000 views and 100,000 impressions.
THE RIGHT TEXT IS ESSENTIAL FOR OMNI-CHANNEL MARKETING
As a media house, MediaXpress has many years of experience in storytelling, and we have been creating commercial content for our clients for several years. A great story is still the best way to convey a message, and we take that seriously.
Our copywriters are experienced in communicating directly to companies in the construction industry, ensuring that your messages are crafted in a way your customers will understand. In close collaboration with a copywriter, SEO specialist, and graphic designer, you can rest assured that your communication is tailored to your audience with the agreed angle and content.
USE AI IN YOUR MARKETING
At MediaXpress, we have long used AI as a valuable tool to produce content for both our own and external websites. We have developed in-depth profiles of our platforms’ readers, allowing us to easily and effectively create content that speaks directly to your readers and potential customers.
As a new service, we now offer to optimize and SEO-enhance your existing content for our website or your own using AI, ensuring that you get the most out of your texts in both the short and long term.
Rewriting up to 20 articles using AI with quality assurance from our editorial team:
Price: 5,000 DKK per year
Inspiring and relevant content will attract attention and provide your company with branding and SEO value for years to come.
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HOW SHOULD YOU MARKET YOURSELF REGARDING THE GREEN TRANSITION?
The Danish construction industry is currently in an interesting and challenging period where the climate agenda demands innovation at all levels and new forms of collaboration.
There is a massive shift in how we build to reduce climate impact, and the green transition is affecting all companies with new and upcoming requirements. However, many Danish companies are hesitant to communicate about their efforts toward more sustainable construction.
So how do you communicate your climate-related efforts without being accused of greenwashing?
ALL CONSTRUCTION ACTIVITY IMPACTS THE ENVIRONMENT IN THE SHORT TERM
A construction project will always involve the consumption of materials and CO2 emissions—it’s now about using solutions in each project that minimize the long-term climate impact as much as possible.
DON’T TALK ABOUT SUSTAINABILITY—USE MORE PRECISE LANGUAGE
The term “sustainability” has been stretched in many different directions over time. It’s time to avoid this broad term in your communication and focus on your specific progress.
BE OBJECTIVE, SPECIFIC, AND USE DATA
When a company wants to talk about its green initiatives, it is absolutely necessary to have documentation in place—what is the specific impact of your efforts?
FOCUS ON THE JOURNEY—SMALL STEPS MATTER
When Bygge- & Anlægsavisen and Byggeri+Arkitektur highlight the industry’s most important agenda, the green transition, we believe that every company has an important role to play. It is essential to communicate your efforts, both big and small, to inspire each other in the green transition.
The green transition is the most important challenge of the future—what role does your company play in this journey?
SOME CAMPAIGNS
We can serve as both a sparring partner and executor of a wide range of digital marketing campaigns on LinkedIn, Facebook, and Instagram.
Your articles, written by our copywriters, can be featured on our SoMe channels, and we can create ad campaigns targeting selected audiences.
We are happy to share our knowledge of the different SoMe platforms’ algorithms with you, and we can manage your own SoMe channels during the campaign period.
We help define the target audience for the campaign depending on the chosen platform, and we guarantee that at least 75% of the defined audience will be exposed to the article.
Price for a SoMe campaign for your article:
5,000 DKK
SEO AND AI OPTIMIZATION
A key part of having a well-functioning website is generating more traffic and thereby increasing your sales opportunities through search engine optimization.
Our AI and SEO specialists can strengthen your brand and boost traffic to your website by using link building from internal and external sites, as well as targeted keywords. We can identify technical issues on your website and, based on a keyword analysis, market research, and competitor comparison, we can create a tailored plan to increase traffic to your site.
Link building is an essential part of this strategy, and bygge-anlaegsavisen. dk and byggeri-arkitektur.dk, as well-known media in the building industry, hold significant authority. This means that links from these sites to others will enhance the SEO rating of those pages.
GOOGLE DISPLAY CAMPAIGNS
As a media house, we have built extensive experience over the years in running campaigns for our various media platforms, which we now make available to our clients. With a small additional investment, you can guarantee 100% visibility and exposure through our media, combined with a traffic boost from Google.
The campaign runs over 5 weeks in 3 phases:
• Awareness
• Trust building
• Urgency and reminder
We guarantee 5,000 visits and 100,000 impressions of your article.
Price for a Google display campaign for your article:
5,000 DKK
INCORPORATE AI
At the same time, more and more people are using AI to find answers to questions rather than performing a Google search. We can also offer various solutions to increase exposure of your services and your company in these AI-driven search environments.
At MediaXpress, we have long used AI as a valuable tool for producing content for both our own and external websites. We have developed in-depth profiles of our platform readers, enabling us to easily and effectively create content that speaks directly to readers and potential customers. As a new service, we offer to target and SEOoptimize your existing content for our or your own website using AI.
VIDEO PRODUCTION
Videos are an effective way to tell your story in a digital world. We can deliver professional videos that capture attention and add a new dimension to your company’s communication with the outside world.
THE FOCUS OF THE VIDEOS CAN BE:
• Company profile – general branding of your business
• New products
• Customer cases and projects
We offer a fixed price of 10,000 DKK with additional options available.
Ring og hør om pris
GET MATERIAL PRODUCED FOR ALL PLATFORMS
MediaXpress A/S retains the rights to the texts created by our writers. If you wish to use the content in other contexts (e.g., brochures, social media, press releases, newsletters, articles in other media, etc.), it is possible to acquire the rights, allowing you to freely use the text and images in your marketing.
We are happy to create multiple versions of the article to be distributed to specific media, and we also offer media monitoring.
INSERTS
IN BYGGE- & ANLÆGSAVISEN OR BYGGERI+ARKITEKTUR
As a media house, we have attractive agreements on printing and distribution, which you can leverage to deliver a flyer or brochure directly to your potential customers.
We can assist with text, images, and layout, and we can also provide fully produced materials to be sent as inserts.
Prices start from 25,000 DKK.