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APRIL 27, 2018

AIKEN-AUGUSTAʼS MOST SALUBRIOUS NEWSPAPER • FOUNDED IN 2006

AUGUSTARX.COM

MONEY CAN BUY HAPPINESS Money can spawn untold misery too, but it can definitely buy happiness. The key is how it’s spent. Studies have revealed a secret about money: using it to buy stuff is not satisfying. That is not widely known because people who are loaded with cash — and all the material things they buy with it — are not eager to admit that all their expensive toys can leave them feeling shallow, empty and lonely. On the other hand, people in desperate poverty are often no strangers to emptiness and loneliness either. But researchers at Purdue University and the University of Virginia analyzed data from 164 countries, crossreferencing the earnings and life satisfaction of 1.7 million people to see if there was a correlation. As it turns out,

fabulous wealth and profound happiness are not exactly nextdoor neighbors. In fact, the study found the ideal income for personal satisfaction is less than $100,000 a year, and the optimal income for what the study called “emotional wellbeing” is even lower: $60,000 to $75,000. If we dismiss visions of bliss from winning the lottery from our dreams, what can our modest incomes do for us? A segment on last week’s CBS Sunday Morning offered one clue, reporting on an experiment by a Harvard Business School professor. She handed out money to two groups of people. One group was told to use the money to buy themselves something, the other group told to use it to pay someone to do a chore they despise, like cutting the grass or doing laundry.

The second group, those who in effect bought themselves time, reported more happiness than those who bought things. The Harvard experiment underscores a basic principle of happiness: doing is better than having. In other words, spending money on something that creates an experience or builds memories tops buying stuff. Taking art lessons, for example, beats buying a painting. The ancient adage that there is more happiness in giving than receiving can be put into practice by anyone. One author wrote of an acquaintance who abandoned the standard 20% tip at restaurants in favor of a 50% tip. It makes him feel good. Maybe your choice would be different: setting up even a $5 monthly donation to a charity or cause can, in the words of one study, “predict greater happiness.” +

You’ve got pareidolia by guest columnist Justin White Don’t worry. Everyone else has it too. How old were you when you fi rst looked up at the sky and noticed clouds forming familiar shapes: a cat or dog, a rabbit or sailboat? How could that be? Those things didn’t belong way up there. We’ve all heard the stories, maybe even seen them ourselves. A chicken nugget shaped like George Washington. The face of Jesus burned on a piece of toast. Some would say these things are the product of mere chance Please see PAREIDOLIA page 2


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