Fromthe Beginning
From its inception in 1990 by Sara Nezaria, Shira Esthetics has played a role in the advancement of modern esthetics. Solar Energy debuted first and contains mineral rich products from the Dead Sea. Other lines made from natural ingredients soon followed: Chamomile-Azulene, Sea Weed, and Omega-3. The distinctive approach using natural ingredients became favorites of local spa owners. As clients noticed results from the products, Shira’s reputation grew. Since the start, Shira has continued to expand with one main goal: to provide exceptional, high quality spa skin care for a variety of skin types and concerns. In 1994, Sara’s son, Yair, took Shira Esthetics to new heights with regional and global distribution. Blending a strong understanding of cosmetic chemistry with business acumen, Yair brought innovative and unique product collections, including Shir-Organic, to market, each with a distinctive ingredient story and set of benefits.
• Solar Energy Body Lotion: Water & minerals from the Dead Sea provide many nutrients and vitamins to help hydrate and soften the skin. SPF 15 protects the skin from UVA & UVB rays. • Glyco-C High Potent-C Serum: Ascorbic Acid, Glycolic Acid and Salicylic Acid help to smooth fine lines and diminish wrinkles while nourishing the skin & refining texture. • Glyco-C Lightening Complex: Treats hyperpigmentation and sun spots with Hydroquinone, L-Ascorbic Acid and Glycolic Acid. • Boto-Derm Anti-Puffiness Eye Cream: Hydrate the skin and reduce under-eye puffiness. Award-winning and clinically proven peptide, Eyeseryl visibly reduces under eye bags on contact.
Following the immense success of the natural lines, clinical lines with science-backed results were launched; Glyco-C and Boto-Derm. Both lines combine unique technology which facilitates the penetration of active anti-aging ingredients, such as Glycolic Acid, Retinol, Polypeptides and Vitamin C, into the skin using exfoliation and Nano technology. www.shiraesthetics.com