Fromthe Beginning
From its inception in 1990 by Sara Nezaria, Shira Esthetics has played a role in the advancement of modern esthetics. Solar Energy debuted first and contains mineral rich products from the Dead Sea. Other lines made from natural ingredients soon followed: Chamomile-Azulene, Sea Weed, and Omega-3. The distinctive approach using natural ingredients became favorites of local spa owners. As clients noticed results from the products, Shira’s reputation grew. Since the start, Shira has continued to expand with one main goal: to provide exceptional, high quality spa skin care for a variety of skin types and concerns. In 1994, Sara’s son, Yair, took Shira Esthetics to new heights with regional and global distribution. Blending a strong understanding of cosmetic chemistry with business acumen, Yair brought innovative and unique product collections, including Shir-Organic, to market, each with a distinctive ingredient story and set of benefits.
• Solar Energy Body Lotion: Water & minerals from the Dead Sea provide many nutrients and vitamins to help hydrate and soften the skin. SPF 15 protects the skin from UVA & UVB rays. • Glyco-C High Potent-C Serum: Ascorbic Acid, Glycolic Acid and Salicylic Acid help to smooth fine lines and diminish wrinkles while nourishing the skin & refining texture. • Glyco-C Lightening Complex: Treats hyperpigmentation and sun spots with Hydroquinone, L-Ascorbic Acid and Glycolic Acid. • Boto-Derm Anti-Puffiness Eye Cream: Hydrate the skin and reduce under-eye puffiness. Award-winning and clinically proven peptide, Eyeseryl visibly reduces under eye bags on contact.
Following the immense success of the natural lines, clinical lines with science-backed results were launched; Glyco-C and Boto-Derm. Both lines combine unique technology which facilitates the penetration of active anti-aging ingredients, such as Glycolic Acid, Retinol, Polypeptides and Vitamin C, into the skin using exfoliation and Nano technology. www.shiraesthetics.com
Top
Sellers THERE
IS SOMETHING FOR EVERYONE AND EVERY SKIN TYPE
SHIRA – CLINICAL. FROM
WHETHER YOU PREFER
ORGANIC, NATURAL
OR
Shira’s natural lines, Omega-3, Solar Energy, and Seaweed are tried and true favorites with clients both old and new. Shir-Gold, Shir-Radiance, Glyco-C, and BotoDerm have many effective and proven anti-aging ingredients. Shir-Radiance Corrective Rx is clinically proven to treat a range of skin conditions including aging, sun damaged, acne and sensitive skin. Ingredients in these advanced formulations include Pentavitin®, Ceramides, Hydroxy Acids, Collagen and Hyaluronic Acid. Clinical studies have shown that the active ingredients in the products, including Pentavitin®, strengthen the skin and maintain deep hydration for up to 72 hours. Ceramides are natural lipids and are a major component of the surface of skin structure by serving as the “glue” that holds the surface skin cells together. Skin care products that contain the right ratio of ceramides and fatty acids effectively rebuild the skin’s natural barrier against moisture loss and are beneficial for treating various skin conditions. • Shir-Radiance Ester-C Collagen Moisturizer: Collagen, Ceremides, Pentavitin® and Hyaluronic Acid provide deep and long-lasting hydration. SPF 20 helps to protect against damaging UVA & UVB rays. • Shir-Radiance Deep Foaming Cleanser: Luxurious Foaming Cleanser provides gentle, yet deep cleansing with natural ingredients including cucumber, Aloe Vera, lavender, Mandelic Acid and Peppermint. • Shir-Radiance Ultrapure Hyaluronic Acid Serum: Hyaluronic Acid is one of the most effective humectants to deeply hydrate & plump dry skin. This serum also helps to minimize the appearance of fine lines & wrinkles.
www.shiraesthetics.com
Private Label –
Your Own Skin Care Line
Private label branding is one way that Shira works with clients who wish to promote their own line into their business as a way to distinguish themselves from competitors. One of the greatest attributes of private labels is the gain in exclusive rights to sell the products. Shira is fully committed to provide the best private label skin care products based on client’s needs. The company makes it simple by offering the option of dispensing Shira products with a customized logo and label. If you market the brand well and create demand for it, you benefit as your patients' only source. Your patients will feel attached to your brand and like the feeling that they are among the select few who use it.
Private Label Benefits: • Increased patient loyalty • Adaptability - New trends can be quickly analyzed. You have the ability to move quickly to get a private label product in production in response to rising market demand for a new feature. • Increased profits and revenue • Exclusivity When Shira first started privately formulating cosmeceutical-grade products, it was geared to top physicians only. Physicians and skin care professionals can now private label any product from Shir-Radiance Corrective Rx along with many of the other product lines including Shir-Organic. Shira also can formulate unique products based on the unique desires of each client. Their approach to private label skin care is smart and practical. You can always count on Shira to provide the latest and most effective solutions for branding and customizing exclusive physician dispensed skin care products.
TESTIMONIAL
“Once I found Shira Organics, I was so impressed by the product ingredient labels that I bought the whole line without even testing it first. My customers rave about it and many have switched their whole regimen to use Shira Organic exclusively after one facial. The product speaks for itself. My favorite product is the Shir-Organic Green Algae Soothing Gel. It has superior healing qualities and always a follow up to any deep exfoliation. Also fabulous for too much sun! Thanks for such a wonderful and responsible line of skin care! Ingredients MATTER!!” Marlie K. www.shiraesthetics.com
Go
Organic! Shir-Organic products contain all natural, organic ingredients that
are made with whole fruits and herbal pulps. Formulated with super-fruits and saturated with phytonutrients, this natural approach hydrates and strengthens skin, stimulates cell regeneration, and protects against environmental damage. The unique bamboo packaging is one-of-a-kind and ecologically friendly and features the PETA Bunny emblem since the entire line is cruelty free. The Shir-Organic line contains products for a variety of skin types including Normal, Oily, Dry, Mature, and Acne prone. The combination of fruits, vegetables, flowers and herbs, which were expertly blended in Shir-Organic products, provide the skin with the nourishment it needs to combat signs of aging. The USDA collection is for all skin types and have USDA certified ingredients. • Shir-Organic Coconut Oatmeal Cleanser: Deeply cleanses the skin with jojoba beads and oatmeal, which aid in hydration to the skin and in the removal of dead skin cells. • Shir-Organic Pomegranate Toner: Pomegranates are rich in phyto-nutrients and antioxidants and help to tone & brighten skin while balancing pH levels. • Shir-Organic Pomegranate Serum: High levels of Vitamin C and antioxidants help reduce signs of aging, improve skin elasticity and hydrates the skin. • Shir-Organic Eucalyptus Tea Tree Moisturizer: Provides oily and acne prone skin a dynamic combination of therapeutic ingredients including Eucalyptus, Olive Leaf and Tea Tree Oil. These ingredients have antioxidants as well as antiseptic, anti-bacterial and anti-fungal properties to heal breakouts. • Shir-Organic Avocado Moisturizer: Avocado Oil is the ideal ingredient for dehydrated, under nourished and sun damaged skin. Avocado penetrates the skin evenly and quickly. • Shir-Organic Select Gotu Kola Mask: Restores hydration to the skin and fights free radical damage with an array of vitamins and minerals; promotes skin elasticity and skin rejuvenation. • Shir-Organic AHA Scrub: Alpha Hydroxy Acids help clarify & polish the skin’s surface. Natural non-abrasive, ultra-fine beads gently unclog pores & exfoliate skin.
TESTIMONIAL
“I use Shir-Organic at my facial spa. I have been, as well as my clients, extremely happy with these products. They smell and feel great and are definitely result oriented. My clients always leave happy and feeling great, which means I am (with the help of Shira) doing my job!” Tommie S. www.shiraesthetics.com
The
Ingredients Hyaluronic Acid: Hyaluronic Acid is found throughout the body in your skin,
tissues and joints. It is an effective humectant to hydrate and plump up the skin, fill in fine lines and improve texture.
PentavitinÂŽ: Also referred to as Saccharide Isomerate, Pentavitin is an important
ingredient in their Shir-Radiance line. Pentavitin binds to water molecules in the skin and ensures up to 72 hours of deep hydration. It also strengthens and improves the skin barrier functions.
Chamomile: Chamomile flower extract is naturally rich in properties that reduce
skin redness and soothe sensitive skin that is irritated or inflamed. The properties in the Chamomile Azulene line increase the peripheral circulation of the skin while giving flexibility, softness and healthiness to sensitive skin.
Eucalyptus: Eucalyptus is a highly medicinal plant that is effective as a treatment
for acne due to its anti-bacterial and anti-microbial properties. The Shir-Organic Eucalyptus Cleanser, Shir-Organic Eucalyptus Serum and Shir-Organic Eucalyptus Tea Tree Moisturizer are a trio of excellent products in their organic line to heal acne naturally.
Retinol: A form of Vitamin A, Retinol is
anti-aging ingredient used in their Boto-Derm line. It helps to reduce fine lines, wrinkles, and age spots and also accelerate skin-renewal. For the benefits of anti-aging Retinol, learn more about their Boto-Derm Instant Lift Serum and Boto-Derm Forte Repair Night Cream.
Vitamin C: Vitamin C is a strong anti-oxidant
that stimulates collagen production, protects the skin from oxidation and reduces the aging of the skin caused by sun damage. Glycolic Acid also increases collagen in the skin as well as clears pores, plumping the skin, and helps absorb Vitamin C.
Salicylic Acid: Salicylic Acid is a skin exfoliator known as a Beta Hydroxy Acid. It exfoliates the skin to remove layers of dead skin cells inside the pore & also on the skin’s surface to help heal breakouts and make the skin smooth and clear. www.shiraesthetics.com
New GOLD Shira always looks to stay on point with the latest and greatest innovations in skincare ingredients! Shira recently debuted their new Shir-Gold skincare. Gold is well known for its skin healing abilities, such as restoring lost elasticity of tissues, reducing wrinkles, and decelerating collagen depletion. The two anti-aging and hydrating serums and nourishing moisturizer will keep skin firm and hydrated with Gold, Silver, Copper, Caviar Extract, Vitamins and AHA fruit acids. These ingredients intensify the metabolism of the skin cells, to reduce fine lines, improve firmness and increase hydration offering results of fresh, young, healthy and glowing skin. Achieve smooth skin and even complexion with their Gold peel-off mask for quick and noticeable results.
The new Shir-Gold is a line with advanced formulations of ingredients including Gold, Silver, Copper and Caviar Extract: the perfect modern luxury line for daily skin care!
TESTIMONIAL
“My clients mostly look for clinical anti-aging skincare products and I have seen great results using Shir-Radiance the last few years. Clients keep coming back for regular facials and use some of the products like the Foaming Cleanser, Hyaluronic Acid Serum and Collagen Eye Serum as part of their home skincare routine. I have been so happy with the results, I recently added the new Shir-Gold line to my offerings. My clients have been loving how great their skin looks after I use the gold peel-Off mask!� Mariya P. www.shiraesthetics.com
Skin Care Products For Professional Use Only:
• Shir-Gold Illuminating Peel Off Masque for Mature Skin: Achieve radiant and youthful skin with 24K Revitalizing Gold Mask. Elements of gold reduce wrinkles, decelerate collagen depletion, and increase elasticity. Infused with AHA fruit acids and Vitamin B, this mask will provide smoother skin with a more even complexion.
For Retail & Professional Use:
• Shira’s Rose Gold Satin Serum is a deep drink of hydration. This pearly pink serum’s silky texture brings comfort to the most dehydrated and tired skin. This serum protects and totally rehydrates for a skin full of vitality. This unique formulation helps the skin maintain optimal hydration levels, loss of firmness, and restore the flexibility of the epidermis. Thus, the skin is perfectly moisturized and recovers its original beauty. • Shira’s Luminous Pearl Moisturizer has a high regenerating power and anti-aging action. Gold is well known for its skin healing prowess, such as restoring lost elasticity of tissue. Hyaluronic acid is one of the strongest anti-wrinkle agents, has been combined with Caviar Extract, rich in vitamins A, B, D, trace elements as well as amino acids. These ingredients intensify the metabolism of the skin cells, to reduce fine lines, improve firmness and increase hydration. • Shira’s Império Firming Serum provides the skin with effective age-fighting benefits, which ensures rich hydration and better firmness. The main activator is a complex of two natural ingredients: Andean Tree and Marine Seaweed, developed through an innovative process, designed to prevent and reduce skin wrinkles. The dermal metabolism is stimulated leading to an improvement of skin firmness, moisturization and elasticity.
TESTIMONIAL
“I started working for a spa as an esthetician when I first heard about Shira Esthetics. I was immediately hooked! The results are amazing, and the products feel and smell great! I highly recommend this line. The staff at Shira are welcoming and accommodating. They make you feel like family. I cannot wait to attend the next class, there is always something new to learn. They are up on their product knowledge and really care about their clients!” Nicole. A www.shiraesthetics.com
Awards and Certifications
SHIRA’S HISTORY ALSO INCLUDES NUMEROUS ACCOLADES, AWARDS, AND RECOGNITION FOR BEING A LEADER IN THE SKIN CARE INDUSTRY.
More and more people have taken careful consideration of the food they eat and products they use on their skin, and Shira does as well. All of their products are Peta Bunny Cruelty Free & Vegan. In addition, their Shir-Organic Select line is comprised of products that have been USDA certified, and for the last 4 years, Organic Spa Magazine has presented Shira with the ‘Best In Beauty’ award. MOST RECENTLY, IN DECEMBER 2017, SHIRA RECEIVED THE PHYSICIANS’ CHOICE AWARD FOR BEING A LEADING CHOICE THAT PHYSICIANS WORK WITH AS WELL AS A TOP CHOICE FOR PRIVATE LABELING. REPRESENTING THE HIGHEST HONOR IN ITS CATEGORY. PHYSICIANS’ SUBSCRIBERS READER CHOICE. MEDICAL SPAS REVIEW RECOGNIZE CHALLENGING PROFESSIONALS AND COMPANIES WHO DEMONSTRATE OUTSTANDING CAREER AND PRODUCT ACHIEVEMENT. MEDICAL SPAS REVIEW BRINGS TOGETHER INDUSTRY LEADERS AND EXPERT PROFESSIONALS TO EXPLORE THE STRATEGIES AND TECHNIQUES THAT SPELL SUCCESS.
Philanthropy
Overall
In memory of Shira Nezaria, for whom the company is named, owner Yair Nezaria and his wife, Danna, formed the Shira Foundation, whose mission is to bring happiness to children in crisis, whether the challenge is due to illness, family strife, or financial distress. Understanding that kids just want to feel like kids, and they have every right to feel that way, no matter what their real-life situation is, The Shira Foundation strives to make that a reality, even if it is a temporary one. Supporting children in crisis by sponsoring spa days or other philanthropies that benefit needy children is the driving force behind the Foundation and the basis for its work.
Today, Shira products are utilized in more than 2,000 spas, medical spas, wellness centers and doctors’ clinics spanning 30 countries. Shira is grateful for the growth and success, and for the trust each and every beauty professional extends to the company. The mission for the company is no different today than it was for Sara Nezaria or for estheticians in previous generations: discover unique ingredients, push for results-driven treatments, and constantly strive to redefine the art of beauty and skin care. www.shiraesthetics.com