From The Publisher Dear Readers: The innovation and creativity of the dental community always amazes me! With each issue of our MedMark publications, Endodontic Practice US, Implant Practice US, and Orthodontic Practice US, it becomes more apparent that clinicians are using all of the equipment, materials, and techniques available today to deliver optimal dental care to their patients. Our authors not only perform state-of-the-art dentistry, but they are gracious enough to share this with our readers in their well-researched and insightful articles. This year, my dream for a new publication became a reality with the launch of Dental Sleep Practice. This quarterly peer-reviewed publication will showcase the evolving field of dental sleep medicine, discuss how to expand skills, and potentially play a positive role in solving problems that have been plaguing their patients for years. We welcome Dr. Steve Carstensen as our Editor-in-Chief overseeing timely, crucial editorial for this important project. For all of our magazines, we search globally for relevant topics, authors, opinions, continuing education, case studies, and technology to provide our readers with a mix of educational topics targeted specifically for our specialty practitioner audience. As technology quickly advances, we are pacesetters! MedMark publications are in versatile formats – combining the best that print publications and the Internet have to offer. Our magazines are in digital form as well as print, so you can obtain CE credits online as well as by mailing in the quizzes. From CE webinars to Google Hangouts, our listeners have the opportunity to click with dental experts and to have questions answered in on-line chat format. For our advertisers, we continue to expand our e-media opportunities and offer cutting-edge ways to reach our specialty audience through innovative, high quality interactive packages. The MedMark family is always on the grow! Our staff, editorial team, and involved and knowledgeable Editorial Board are constantly progressing and eager to share new opportunities that await dental professionals with every issue. If there is anything that I can do personally to assist you with your company goals, please don’t hesitate to let me know. My amazing team and I appreciate your continued support! All the best,
Lisa Moler Publisher/CEO
About MedMark, LLC Established in 2005, MedMark is proud to be the leading interactive marketing and multi-platform advertising company specializing in the niche specialties of dentistry. Headquartered in Scottsdale, Arizona, MedMark is a privately-held company providing innovative and interactive marketing strategies that enhance our customers’ overall marketing goals and lead generation objectives. For almost a decade, we have successfully served the dental community by promoting excellence in endodontic, implant, and orthodontic dentistry, delivering superior clinical content, integrated marketing services, and interactive solutions.
Purpose Driven Our purpose is to be the leading interactive marketing and advertising company excelling in the production of highquality dental publications and custom media to promote the educational advancement of the US dental profession. We strive to maximize our core competencies and to promote excellence in endodontic, implant, orthodontic, and other specialized areas of dentistry, promoting clinical growth, industry change, and technological advancement.
Our Clinical Publications MedMark’s dental publication brands represent our unique understanding of the niche dental industry, evolving trends, and proven in-chair techniques. Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and awardwinning Dental Sleep Practice, provide an enormous range of clinical and custom content including: industry-leading articles, practice management, practice profiles, continuing education opportunities, and emerging technology articles, written by world-renowned specialists, and general dentists.
Team MedMark, LLC Lisa Moler | CEO/Publisher lmoler@medmarkaz.com Mali Schantz-Feld | Managing Editor mali@medmarkaz.com Betty Romanek | Assistant Editor bromanek@medmarkaz.com Mandi Gross | Editorial Assistant mandi@medmarkaz.com Kimberly Burke National Account Manager kimberly@medmarkaz.com
Adrienne Good National Account Manager agood@medmarkaz.com Michelle Manning National Account Manager michelle@medmarkaz.com Amanda Culver Creative Director/Production Manager amanda@medmarkaz.com Chelsea Winkel | Social/E-media emedia@medmarkaz.com Jacquie Baker | Brand Coordinator jbaker@medmarkaz.com
From The Managing Editor Dear Readers: The best aspect of being managing editor at MedMark is that every day is filled with interesting and engaging perspectives — on topics from clinical dentistry to technology to research. From key opinion leaders to those who are just starting on that path, our authors’ expertise and special skills make a positive impact on our readers’ evolving practices. To benefit subscribers even more, Implant Practice US, Orthodontic Practice US, and Endodontic Practice US contain two Continuing Education articles in each issue that could result in 24 CE credits per year. From my desk, I interact with the brightest minds in the dental community, listen to concerns and achievements, and as a result, bring reader-friendly, quality articles to the pages of our publications. We continually search for new authors for our diverse departments and peer-reviewed clinical and CE articles. To our esteemed dental specialists — Please call or write to discuss the possibilities of sharing your knowledge through our editorial pages. To our advertisers – please tell us about practitioners who use your products to improve patient care and want to share their observations. As always, we are honored to be invited into dental offices all across the U.S. Please feel free to call or write to me about editorial guidelines or contact our illustrious MedMark advertising team for value-added opportunities. In any season of the year, there’s nothing more exhilarating than to be caught in the middle of a brainstorm. Feel free to shower us with insights and then watch your fellow dental clinicians, their teams, and their practices blossom! Best regards,
Mali Schantz-Feld Managing Editor
Custom Editorial We specialize in custom editorial. The editorial format of each highly regarded publication contains 100% niche-focused content. We are established as one of America’s leading clinical journals because our nationally recognized writers contribute compelling content that delivers global relevance for our niche readers. At MedMark, we are proud to deliver the most current industry specific news, trends, and techniques. • • • • • • •
Exclusive editorial, provided by our industry-leading editor and editorial team Notable editorial advisory board for each publication Relevant research delivered for niche readers Custom content, which generates clinical discussions Advanced techniques applied in real-time with recognized success Impressive case studies encouraging advanced procedures Published and peer-reviewed articles
Education Advocate ~ 24 CE credits
24 credits continuing continuing education education
credits
Subscribers find the power of education through our leading publications. Whether it’s in print or digital form, our subscribers can earn 24 continuing education credits per year! MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Implant, Endodontic, and Orthodontic Practice US subscribers learn from evidence-based cases to step-by-steps, allowing them to continue advanced learning through our printed or digital tests. We provide subscribers a comfortable pace to learn expert techniques by established dental leaders in their specialty fields. Continuing education is KOL blind peer reviewed and is AGD/Pace Certified.
Approved PACE Program Provider FAGD/MAGD Credit Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement 12/1/2012 to 11/30/2016 Provider ID# 325231 CONTINUING EDUCATION BROUGHT TO YOU BY
Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US continues to attract an elite audience consisting of niche readers. Endodontic Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 7,500 dental specialty professionals who are influential members of the dental community. Endodontic Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.
Readership Profile
Endodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Endodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the industry. MedMark maintains an up-to-date circulation list of endodontists to achieve our high readership base in the US market.
The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Here are a few of the significant benefits you can receive from our Endodontic Practice US circulation strategy: • The level of reader qualification is considerably higher for a controlled-circulation business publication compared to a consumer magazine. • The power of a subscriber-targeted readership allows you to engage high buying power readers nationwide. • You can build a strategic bridge to influential members in the dental professional community, consistently branding your products and services.
Exclusive Distribution
6 issues per year
Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.
2015 Endodontic Practice US Ad Rates Four Color
3x
6x
Full Page
$4,000
$3,750
2-Page Spread
$7,050
$6,520
Horizontal Half Page
$2,100
$1,790
Vertical Half Page
$2,100
$1,790
Quarter Page
$1,250
$1,025
Back Cover
-
$5,625
Inside Back Cover
-
$4,620
Inside Front Cover
-
$5,900
BRC
-
$2,200
Cover Banner
-
$7,250
Annual Editorial Calendar
Each Endodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Endodontic speciality readers count on.
2015 Endodontic Practice US Editorial Calendar Issue
Theme
Editorial Deadline
Ad Deadline
Departments
January/February
Instrumentation
11/24/14
12/19/14
Clinical Articles
March/April
Irrigation & Obturation Systems
1/14/15
2/12/15
Corporate Profiles
May/June
AAE Show Issue
3/4/15
4/2/15
Innovative Techniques
July/August
Lasers
5/18/15
6/16/15
Management Advice
September/October
Digital Imaging & 3D CBCT
7/17/15
8/17/15
Practice Profiles
November/December
Microsurgery
9/16/15
10/15/15
Product Profiles
Content subject to change.
Technology Reviews Continuing Education
Visit us at www.endodonticpracticeus.com or contact us at 866-579-9496 with any questions.
And much more‌
Recognized as one of the leading implant clinical journals in the United States, Implant Practice US continues to attract an elite audience consisting of niche readers. Implant Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Implant Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.
Readership Profile
Implant Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Implant Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the implant industry. MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.
The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Here are a few of the significant benefits you can receive from our Implant Practice US circulation strategy: • The level of reader qualification is considerably higher for a controlled-circulation business publication compared to a consumer magazine. • The power of a subscriber-targeted readership allows you to engage high buying power readers nationwide. • You can build a strategic bridge to influential members in the dental professional community, consistently branding your products and services.
Exclusive Distribution
6
issues per year
Implant Practice US is produced exclusively for implant specialists and GPs performing implant techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.
2015 Implant Practice US Ad Rates Four Color
3x
6x
Full Page
$4,000
$3,750
2-Page Spread
$7,050
$6,520
Horizontal Half Page
$2,100
$1,790
Vertical Half Page
$2,100
$1,790
Quarter Page
$1,250
$1,025
Back Cover
-
$5,625
Inside Back Cover
-
$4,620
Inside Front Cover
-
$5,900
BRC
-
$2,200
Cover Banner
-
$7,250
Annual Editorial Calendar
Each Implant Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Implant speciality readers count on.
2015 Implant Practice US Editorial Calendar Issue
Theme
Editorial Deadline
Ad Deadline
Departments
February/March
Small Diameter Implants
12/12/14
1/12/15
Clinical Articles
April/May
Implant Systems
2/10/15
3/11/15
Corporate Profiles
June/July
Digital and Technology
4/10/15
5/8/15
Innovative Techniques
August/September
Bone Regeneration & Healing
6/12/15
7/13/15
Management Advice
October/November
Triple Show Threat
8/12/15
9/10/15
Practice Profiles
December/January
Instruments & Equipment
10/23/15
11/23/15
Product Profiles
Content subject to change.
Technology Reviews Continuing Education
Visit us at www.implantpracticeus.com or contact us at 866-579-9496 with any questions.
And much more‌
Recognized as one of the leading orthodontic clinical journals in the United States, Orthodontic Practice US continues to attract an elite audience consisting of niche readers. Orthodontic Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Orthodontic Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.
Readership Profile
Orthodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Orthodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the Orthodontic industry. MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.
The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Here are a few of the significant benefits you can receive from our Orthodontic Practice US circulation strategy: • The level of reader qualification is considerably higher for a controlled-circulation business publication compared to a consumer magazine. • The power of a subscriber-targeted readership allows you to engage high buying power readers nationwide. • You can build a strategic bridge to influential members in the dental professional community, consistently branding your products and services.
Exclusive Distribution
6
issues per year
Orthodontic Practice US is produced exclusively for top US orthodontic specialists. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.
2015 Orthodontic Practice US Ad Rates Four Color
3x
6x
Full Page
$3,750
$3,400
2-Page Spread
$6,400
$6,040
Horizontal Half Page
$1,890
$1,655
Vertical Half Page
$1,890
$1,655
$888
$760
Back Cover
-
$5,620
Inside Back Cover
-
$4,600
Inside Front Cover
-
$5,900
BRC
-
$2,200
Cover Banner
-
$7,250
Quarter Page
Annual Editorial Calendar
Each Orthodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Orthodontic speciality readers count on.
2015 Orthodontic Practice US Editorial Calendar Issue
Theme
Editorial Deadline
Ad Deadline
Departments
January/February
TADs
11/17/14
12/15/14
Clinical Articles
March/April
Sleep Dental
1/7/15
2/5/15
Corporate Profiles
May/June
AAO Show Issue
3/12/15
4/10/15
Innovative Techniques
July/August
Bracket Systems & Alignment
5/11/15
6/9/15
Management Advice
September/October
3D CBCT & Digital Imaging
7/10/15
8/10/15
Practice Profiles
November/December
Marketing & Social Media
9/4/15
10/6/15
Product Profiles
Content subject to change.
Technology Reviews Continuing Education
Visit us at www.orthodonticpracticeus.com or contact us at 866-579-9496 with any questions.
And much more‌
Dental Sleep Practice is a one-of-a-kind publication specifically for dentists and dental professionals exploring and practicing the treatment of sleep apnea disorders in the United States. Our Dental Sleep Practice readers are empowered to learn more about the latest research, greatest products, and imperative topics, through our peerreviewed editorial departments. Our departments feature educational articles involving state-of-the-art products, nutrition, new industry initiatives, and findings.
Readership Profile
Dental Sleep Practice readers are specialty dental professionals who identify, research, and treat Sleep Apnea, a potentially serious sleep disorder causing breathing to frequently stop and start. Dental Sleep Practice is distributed quarterly, four times a year, to an exclusive circulation of 30,000 US dental specialty professionals exploring the growing field of Sleep Apnea.
The Power of Circulation The power of a combination of controlled and subscriber circulation allows advertisers to engage with the most qualified prospect or customer. Our ability to nurture an up-to-date circulation list provides you with the best option to achieve a high performance strategy, targeting a niche US market. Here are a few of the significant benefits you can receive from our Dental Sleep Practice circulation strategy: • The distribution is purposefully pinpointed to dental sleep readers, enabling you to inform, educate, and promote your superior products and services. • Consistently engage with our readers throughout a notable lifecycle, building pivotal touch points, which focus on vital sleep solutions. • You can build a strategic bridge to influential members in the professional dental community, consistently branding your products and generating leads.
Exclusive Distribution
4 issues per year
Dental Sleep Practice is produced exclusively for dentists and dental professionals exploring and treating sleep apnea disorders in the United States. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.
2015 Dental Sleep Practice Ad Rates Four Color
1x
4x
Cover Package/2-Page Spread
N/A
$9,850
Full Page
$5,200
$4,650
Vertical Half Page
$2,750
$2,250
Horizontal Half Page
$2,750
$2,250
Quarter Page
$1,400
$1,050
Annual Editorial Calendar
Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editor-in-Chief, Steve Carstensen, DDS, Managing Editor, Lou Shuman, DMD, CAGS, and nationally recognized editorial advisors, focus on blending current topics, sector news, in-depth product profiles and CE quality articles for our dental sleep practice readers.
Dental Sleep Practice Ad Specifications 2-Page Spread
Width
Height
17"
11.125"
Trim
16.75"
10.875"
Live Area
15.75"
9.875"
Full Page
Width
Height
Bleed
8.625"
11.125"
Trim
8.375"
10.875"
Live Area/No Bleed
7.375"
9.875"
Half Page
Width
Height
Vertical
3.58"
9.875"
Horizontal
7.375"
4.875"
Quarter Page
Width
Height
3.58"
4.875"
Bleed
Vertical
2015 Dental Sleep Practice Editorial Calendar Issue
Theme
Editorial Deadline
Ad Deadline
Spring (February)
TMD — Complications and Opportunities
1/5/15
1/26/15
Summer (May)
“How to Do It” — A Patient from Screening to Follow-up
3/27/15
4/27/15
Fall (August)
Education in Sleep Medicine for Every Part of the Team
6/22/15
7/21/15
Winter (November)
Oral Appliances in Depth — What Makes them Work?
9/25/15
10/26/15
Content subject to change.
Visit us at www.dentalsleeppractice.com or contact us at 866-579-9496 with any questions.
Exclusive Print Opportunities We specialize in compelling advertising that is designed to motivate your prospects and customers to connect with your brand in memorable ways including: print advertising, exclusive cover marketing banners, educational step-by-steps, and corporate spotlights. Contact us at 866-579-9496 to reserve your exclusive print position today.
Cover Banner Clinical Submissions
Print Advertising
Corporate Spotlight
Print Spreads
Exclusive Print Opportunities
Technology Review
Gatefold Case Study
Product Profile/ Step-by-Step Management Advice
Publication Departments • Continuing Education: Peer-reviewed educational articles deliver current topics, offering 2 hours of CEs per article. Paid subscribers who pass a quiz, receive a certificate of completion. • Clinical Articles: Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. • Corporate Profile: In-depth features focus on remarkable dental manufacturers and industry leading technology companies. This four-page section is an exclusive position offered only once per issue. • Practice Profile: Nominate a key opinion leader (KOL) to share his/her success story, career, and practice-building experience, inspirations, favorite products, and personal insights. • Industry News: A full page of value-added editorial to inform readers about industry milestones, new products, and new technologies. • Practice Management: Global marketing and management specialists share knowledge and insights on best practices for dental specialists including: quality treatments, maintaining high standards, and staff relationships.
• Technology: An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. • Product Profile: Detailed information on new product launches, expanded product lines, and upcoming product innovations. • Laboratory Link: (Orthodontic and Implant Practice US only) Written by leading laboratory technicians, lab procedures, empirical research, and evidence-based insights are provided for optimal clinical outcomes. • Abstracts: (Endodontic and Orthodontic Practice US only) Includes abstracts from the world’s most read, referenced research and clinical dental journals. • Diary: Timely listing of CE, hands-on, and practice management courses offered nationwide. This is a free service provided in all journals and on our brand publication websites. • Materials and Equipment: Product press releases printed free of charge in all journals and on our publication websites. • Step-by-Step: Illustrate your product or service in full detail, with step-by-step educational instruction regarding performance and outcome. STEP-BY-STEP
TECHNOLOGY
Cone beam CT applications in oral surgery Dr. Bart Silverman discusses the benefits of an added dimension in imaging
A
Dr. Juan-Carlos Quintero discusses obstructive sleep apnea in younger patients
O
bstructive sleep apnea (OSA) is a debilitating disease resulting in greater loss of life expectancy (LLE) and diminished quality of life (QOL), affecting anywhere from 3% to 7% of the U.S. population.1 The prevalence of OSA is higher in some subpopulations such as obese adults.2 Comorbidities include cardiovascular disease, renal disease, diabetes, depression, and motor vehicle accidents among others.1 The number of patients being diagnosed with OSA is increasing at an alarming rate of 15% per year likely due to increased patient and doctor awareness. From an economic perspective, the estimated annual costs of obstructive sleep apnea and its related comorbidities is estimated to be between $65 billion and $165 billion a year, according to a 2010 report published by the Harvard Medical School.3 Treatment modalities include weight loss, positional therapy, nasal decongestion, oral appliances, CPAP, soft tissue surgery — uvulopalatopharyngoplasty (UPPP), orthognathic surgery in the form of maxillo-mandibular advancement (MMA) or mandibular advancement (MA) —
Educational aims and objectives
The aim of this article is to inform readers of the rationale and potential of preventing OSA in children at risk through proven methods of airway development and evolving diagnostic aids.
Expected outcomes
Orthodontic Practice US subscribers can answer the CE questions on page 45 to earn 2 hours of CE from reading this article. Correctly answering the questions will demonstrate the reader can: • Realize the prevalence of OSA in certain populations. • Understand the involvement of the airway in OSA. • Identify some screening modalities used in diagnosing OSA. • Recognize some treatment options for OSA.
and tracheotomy. But perhaps the most effective and least invasive modality is the one infrequently discussed in the scientific circles: prevention in children through airway development.3,4,5,6,7 Part 1 of this article will explore the rationale and potential of preventing OSA in children at risk for OSA through proven methods of airway development and evolving diagnostic aids. Early screening and understanding of growth and development is critical in identifying pediatric patients at
risk for OSA or for developing future OSA as adults. Breathing is a function of craniofacial anatomy and the resultant airflow resistance caused by the collapse of the structures surrounding the upper airway (Figure 1), such as the tongue. The larger the size of the pharyngeal airway, or more specifically, the larger the minimum cross sectional area (MCA) of the airway, the less collapse or obstruction that occurs during sleep when voluntary muscles such as the tongue become flaccid. Recent studies have correlated facial dentofacial morphology with airway volume, and airway dimensions have logically been correlated to risk factors for OSA.4,5,6 Furthermore, recent advances in imaging technology have made ultra-lowdose cone beam computerized tomography (CBCT) such as the new i-CAT® FLX from Imaging Sciences International and everyday imaging of the airways possible with dose
Juan-Carlos Quintero, DMD, MS, received his dental degree from the University of Pittsburgh in Pennsylvania and his degree in Orthodontics from the University of California at San Francisco (UCSF). He also holds a Master of Science degree in Oral Biology. He has served as national president of the American Association for Dental Research-SRG, is a faculty member at the L.D. Pankey Institute, and an attending professor at Miami Children’s Hospital, Department of Pediatric Dentistry, as well as immediate past president of the South Florida Academy of Orthodontists (SFAO). He currently practices in South Miami, Florida. His academic interests include applications of 3D craniofacial imaging and airways in orthodontics. Figure 1
Volume 5 Number 4
Orthodontic practice 37
CONTINUING EDUCATION
Airway development and prevention of obstructive sleep apnea in children
t present, one can go into a cardiologist’s office with chest pain and — within minutes — a non-invasive, threedimensional scan can be taken so the doctor can actually look at the great vessels and structures supplying the heart. The cardiologist can see details so intricate, they were previously seen only through the intraarterial insertion of a camera. Think about the treatment afforded to a patient with this state of the art technology; it is limitless. Now imagine in the future if we can use this same technology in the field of oral and maxillofacial surgery. Imagine seeing a patient’s jaw structure, surrounding nerves, and actual anatomy without any magnification or distortion prior to placing dental implants. Imagine the three-dimensional treatment-planning capabilities. Imagine if you could see the bony structure many times prior to actually bringing the patient in for surgery. You would be providing a terrific service for your patient, as treatment plans could be very specifically designed for that particular patient without having to generalize as “in most cases we do this.” Your surgery time as well as the patient’s postoperative swelling and discomfort would be greatly reduced. Imagine also in the future if you could use this three-dimensional technology to see where a patient’s mandibular nerve canal lies in reference to a lower third
PRACTICE PROFILE
Michael D. Scherer, DMD, MS, FACP Inspired in Sonora
Bart W. Silverman, DMD, is in private practice limited to oral and maxillofacial surgery in New City, New York, and is an attending physician at Westchester County Medical Center, Department of Oral and Maxillofacial Surgery, and Nyack Hospital, Department of Dentistry. He is also a Clinical Associate Professor at New York Medical College. He lectures nationally on several different implant systems and is president of the Bi-State and Hudson River Implant Study Clubs. He is a past president of the Rockland County Dental Society and previously served on the Board of Governors of the Ninth District Dental Society. Dr. Silverman graduated summa cum laude from Fairleigh Dickinson University in 1982 and received his doctorate in Dental Medicine in 1986 from Fairleigh S. Dickinson Jr. College of Dental Medicine, where he was a member of the Omicron Kappa Upsilon Honor Society. He completed his Oral and Maxillofacial Surgical residency at Westchester County Medical Center in 1989 and was Chief Resident during his final year. Dr. Silverman is currently a Diplomate of the American Board of Oral and Maxillofacial Surgery.
molar that needs to be removed. The information obtained could be priceless. Well, the future is here today. We now have the ability to obtain a cone beam computed tomography (CBCT) scan of a patient performed by a unit solely made for dentistry. In the past, if we wanted to send a patient for a CT scan, the only option we had was to have them go to a hospital or radiology facility for a medical grade CT. These scans exposed patients to high doses of radiation and often produced a low resolution scan that made treatment planning a challenge. The cost, price, and radiation have made this somewhat prohibitive. Now, with the advent of an in-office cone beam scanner, we can deliver high-resolution, low-dose scans packaged with software that is specific for the field of dentistry. The footprint of these newer machines is no greater than the size of a panorex unit, which easily fits in most offices. In contrast to a medical-grade CT scan, where patients would have to lie down and remain perfectly still for the whole scan, patients comfortably stand or sit when the cone beam CT scan is performed. There are many advantages of having an in-office machine. The ease of being able to walk the patient to a part of your office and take a scan for them is great. No longer do you have to give the patients a prescription for a study and hope that they get it done, nor do you have to spend the time tracking down the scan. Think of the benefit of being able to do the scan, developing a treatment plan specific for the patient, reviewing the plan, and then scheduling the surgery all in the same visit.
Figure 1
What can you tell us about your background? I grew up in Fort Lauderdale and Duck Key, Florida, the youngest of four children of a medical surgeon father and adoption attorney mother. I received my bachelor’s degree from the University of Miami and dental degree from Nova Southeastern University. While in dental school, I met my future wife in the anatomy lab, and we have become quite the dental couple! During this time, I received several awards for clinical and academic dentistry, including being able to present an implant case poster at the Astra World Congress in 2008 with my wife. After graduating from dental school, I went to practice in the Florida Keys with Dr. Fred Troxel, a recognized restorative and implant dentist. Fred taught me an incredible amount about dentistry and practice 6 Implant practice
management while giving an opportunity to cement my desires to be intimately involved with implant dentistry with an emphasis on implant overdentures. I returned to dental school, enrolling in a Prosthodontics program at Ohio State University, and did everything I could to absorb the “fire hose of information” in a residency program. Under the tutelage of Drs. Julie Holloway, Wayne Campagni, Ed McGlumphy, Ernest Svensson, and Robert Seghi, I was able to develop and publish foundational research on implant overdentures. Soon after graduating as a Prosthodontist, I became a dual faculty member at the University of Nevada, Las Vegas (UNLV) and Loma Linda University. While at UNLV, I took over a pre-doctoral implant program that was doing a trickle of cases and opened up the floodgates, as my goal was to get every
student to restore implant cases and, for those who had an interest, to place standard and narrow diameter implants. The dental students at UNLV are a special group, and throughout my tenure they were thrilled about learning as much as possible about implant dentistry. My greatest academic reward was knowing that in UNLV’s first 9 years, two students enrolled into Prosthodontics residency programs, but during my 2 years as faculty, we had three people enroll in 1 year! While my wife was studying at Loma Linda’s Orthodontics program, I became involved with the Prosthodontics program. It is such a pleasure being able to teach side by side with amazing faculty, Drs. Matthew Kattadiyil and Charles Goodacre. I began practicing in Sonora, California, after a practice opportunity became available from a retiring implant dentist. After Volume 7 Number 5
44 Implant practice
IQity Impression Technique™ with InterActive™ and Legacy™4 Implants
Ever since Wilhelm Roentgen’s accidental — but momentous — discovery of X-rays in 1896, innovative imaging technologies have continued to dramatically improve health care. Digital radiography started in the field of dentistry with Dr. Francis Mouyen, a French dental student who developed it in 1982. Cone beam CT (CBCT) started around 2000 with the early adoptors being some dental schools, surgeons, and radiologists. Now one can hardly pick a dental journal without seeing two to three articles about the exciting technology of three-dimensional scanning. The increase in demand for imaging in the oral surgical practice has increased because of the need for better correlation between surgical placement and prosthetic restorability of dental implants as well as improved surgical techniques, which require three-dimensional visualization of the dental anatomy. We no longer have to treat three-dimensional patients based upon twodimensional diagnostic means; rather we can develop three-dimensional treatment plans to treat our three-dimensional patients.
C
Intuitive bracket placement
ritical to implant treatment success is the transference of the threedimensional spatial position of the implant platform from the mouth to the dental laboratory technician in order to create the final restoration. While the digital workflow is gaining popularity to assist in this treatment process, there still remains the need to have an accurate method for traditional impressioning. Implant Direct’s InterActive™ conical connection implants (shown) and Legacy™4 internal hex connection implants, both feature a new patent-pending fixturemount. The mount is designed to provide the accuracy of an open-tray transfer with the simplicity of a closed-tray transfer via the IQity Impression Technique™. To begin, fully seat implant, ensuring the correct indexing of flat surface of fixture-mount. Occlude screw access hole to prevent ingress of impression material (Figure 1). Inject impression material around the entire fixture-mount (Figure 2). Fill impression tray with heavier body impression material than that used around the fixture-mount. Make a full arch impression, and allow the material to set (Figure 3). Remove impression tray from the mouth and confirm that the colored top portion of fixturemount is retained within impression material (Figure 4). Attach fixture-mount to an implant analog, and insert into impression (Figure 5). Snap assembly securely and accurately to the fixture-mount top located within the impression. This process creates an implant-level impression. Alternatively, an abutment replica may be inserted into the impression to create an abutment-level impression (Figure 6). IP placement. Sensation™ M aims to make correct placement easy with visual IDs,This information was provided by Implant Direct. and a bracket-to-tooth fit that feels right. Each bracket is uniquely color-coded with an ID dot in the upper corner, and each features a long axis scribe line. This acts Volume 7 Number 5 as a clear visual cue for placement at the top and bottom of the boding base. Furthermore, each bracket has a uniquely shaped, compound contour base to provide an ideal bracket fit to the tooth’s surface. This, combined with the 80-gauge microetched mesh base, ensures maximum bond strength and predictable and safe debonding. With a passive-to-active design, high clip durability, and classic twin-wing elements, Sensation™ M is an intelligently designed bracket that delivers time savings for clinicians, and ensures practice productivity remains at its highest. To learn more about the Sensation™ M Bracket System, visit OrthoTechnology.com/SensationM, or call 1-800-999-3161. OP
Nothing is more important for simple and accurate finishing than ideal bracket
This information was provided by Ortho Technology.
PRODUCT PROFILE
1
2
3
4
5
6
Sensation™ M: an active self-ligating bracket offering the perfect mix of efficiency and control
Cone beam CT: What is it? Cone beam CT is a three-dimensional radiographic tool that can be used to obtain anatomically accurate information. This information, in turn, can help identify possibilities and limitations of treatment as well as provide us with a powerful communication tool to be utilized with our patients and referring doctors. In the past, say, in the posterior maxilla, when two-dimensional radiographs ensation™ M Active Stainless Steel were obtained, you had superimposition Self-Ligating Brackets provide ideal of adjacent roots, posts, gutta percha, the in all stages of treatment. The passive control zygomatic buttress, and floor of the maxillary stage of the clip during the initial treatment phase allows for more efficient leveling and aligning. Sliding mechanics are also enhanced during the passive and transitional phases. The active stage of the clip engages the archwire securely into the base of the archwire slot, fully expressing the in-out, angulation, and torque built-in to the bracket. Unlike traditional brackets, where forces can diminish when ligatures are stretched into place, the self-ligating clip design offers continuous force levels during wire deflection/ unloading. This allows practitioners to adjust Figure 2 time between office visits. The bracket’s versatility is in the clip Volume 7 Number 5 design. This is the part that undergoes the most stress and manipulation throughout treatment. To ensure the clip remains “true” under these circumstances, it has been manufactured using a cobalt-nickel alloy to provide high resiliency and durability. Also designed as a fixed clip to prevent accidental removal, reliable clip operation is a key feature of Sensation™ M.
S
A versatile bracket The Sensation™ M Bracket is not only built with self-ligation in mind; it is also a classic twin-wing design, and it preserves the ligation abilities of a traditional bracket. There is ample under tie-wing area for application of elastomeric chains, and its low profile and smooth rounded facial contours optimize comfort for a better patient experience. Smooth rounded hooks also add to 60 Orthodontic practice
Passive
Transitional
Active
the patient experience and allow for easy and secure engagement of elastics.
Perfect bracket lineup in finishing There are self-ligating brackets in today’s market still designed with “torque in slot.” An undesirable effect arises as the treatment progresses with this bracket design. During the finishing stages when torquing teeth into their final position, the slots of the bracket align, but often the facial surfaces of the brackets do not. This can result in unwanted patient discomfort at the end of treatment, as opposed to the initial phases of treatment where this may be a more normal expectation. With Sensation™ M, however, the patient’s comfort progressively improves with treatment due to its torque-in-base design. In this case, when torque is applied, both the facial surfaces and slots align. The result is a far more comfortable and attractive “perfect bracket lineup.”
Volume 5 Number 5
Implant practice 51
Cover Marketing Banners Leverage the ultimate position on our cover and generate brand equity through a lasting impression! The best place to advertise, integrate, and engage with your strategic target market is on the cover of our niche publications. Templates and dimension details are available upon request. Advertise, promote, launch, and connect with your niche clients via the front cover. Our premier cover marketing banner package includes: • Introduction letter • Premium front cover banner position • New product launch with teaser banner, leading to a full-page ad inside • Receive a full page ad with banner purchase • Front cover banner is 1.15” x 11.7” includes a full-page ad
package price
7,250
$
Reprint Offerings Reprints of a Case Study, Product Profile, or Corporate Spotlight offer costeffective opportunities to stand out and make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high quality 4-color reprints, which can differentiate your products, technologies, and services.
Build Your Brand Campaign or Endorse a Practice with Reprints • • • • • •
Use reprints as a marketing brochure Include reprints with sales proposals Use in a direct mail campaign to build brand impressions Use as a publicity tool Distribute at dental trade shows, demos, and seminars Display in practice and partner locations
Reprint Specifications • All reprints are printed in 4-color • Stunning finish • Available in 1-, 2-, 4-, 6- or 8-page formats
Did You Know? Magazine brands spark inspirations and ideas across all platforms: 89% of consumers are inspired by print 85% get ideas from digital editions 81% from online 77% from apps 72% from social media Source: FIPP, IPC study shows connected consumers are engaged across all magazine platforms, 2014.
eMedia Marketing Services MedMark’s eMedia services provide multi-level opportunities allowing you to reach a strategic market, an ongoing process of delivering relevant messages through multiple touch points. Our creative and metric reporting eMedia strategies can help you increase your marketing campaign views, impressions, and connections through multiple channels including: responsive design eBlasts, digital publications, premium banner advertising, and live Google hangouts. Contact us at 866-579-9496 to reserve your eMedia package today.
eBlasts
eBooks
eNewsletter Sponsorships
Digital Subscription
Google Hangouts Pop-up Website Ads Website Banner Ads Social Media
Advertising That Works!
80%
Top area of increased digital spending:
Source: Digital Marketing Tips & Trends for 2014-2015
58% Email Marketing Source: ExactTarget (2014)
Tip:
90%
of consumers find custom content useful
Tip:
Using video on landing pages can increase conversions by
Source: Digital Marketing Tips & Trends for 2014-2015
MedMark (Google) Hangouts Google Hangouts allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique Google Hangout program for you today! How we help you engage your customers • Custom Google Hangout Production • 3 Branded Eblasts • Live MedMark Moderator • Event Analytics and Lead Generation
Top 10 Integrated Marketing Strategies An integrated marketing strategy enables marketing and advertising professionals to leverage print, email, digital media, social media, and online learning, to engage and deliver extreme value to customers. Integrating transformational print marketing strategies with advanced multi-platform opportunities, empowers advertisers to maximize brand awareness, increase lead generation, expand prospect engagement, and generate customer interactivity, resulting in measurable views, impressions, lead responses, conversations, and increased sales. #9 Web #10 Google Hangouts – Our Banners readers love to hang out on & Pop-ups – Google! Make a lasting Customers recogimpression through our nize web banners and live Google Hangouts. interact with pop-ups. Engage, educate, Integrate your multimedia and connect in efforts and entice our readers. real-time.
#8 eBooks – People relate and remember information through stories. Boost your brand and share your incredible story through eBooks.
#1 Full Page Print – The power of advertising remains one of the best methods to build brand awareness and generate leads.
Top 10
ENCORE Your practice in the palm of their hands
O
rthodontic practice management leader Ortho2 has announced the release of Practice Connect, an office-specific app that facilitates patient communication, adds powerful marketing features, and greatly expands orthodontists’ practice community. This Android and iPhone app is uniquely branded for each office and allows practices to customize the information seen by their patients, responsible parties, and prospective patients. The app includes many exciting features including patient access to upcoming appointments, images, animations, even reward points and prizes, as well as global messaging and automatic GPS patient sign-in. Amy Schmidt, Ortho2’s Director of Sales and Marketing, says, “Practice Connect was developed from specific customer input that we received over the last year. Many of our orthodontists told us they wanted an app that was designed and customized for their office which they could use to engage their patients, as well as drive new patients to their practice.” Practice Connect lets patients set their
own reminders for appointments at exactly the time they want. In addition, patients can sign in for their appointment via the app’s GPS patient sign-in once they come within a certain distance of your office, and within a certain time before a scheduled appointment. Practice Connect makes referrals simple and rewarding. Patients can easily enter the name and email address of the person they are referring. Your office gets an email, as well as the person being referred. Dr. Tim Dumore, Orthodontist in Winnipeg, says, “I’m very excited to incorporate Practice Connect into our office. What a fantastic way to interact with our patients, as well as for them to see how their treatment is progressing. This marketing tool will greatly help get our name out to those looking for an orthodontist in the area.” Practice Connect runs seamlessly on Ortho2’s Edge cloud platform and is the latest in a series of mobile app development. “The response to Practice Connect has been phenomenal. We are excited to be able
to leverage our cloud-based Edge system by adding a powerful patient-based app which is branded uniquely for each office. Now orthodontists can stay connected with their patients 24/7 by giving them meaningful content and unique mobile functions,” says Dr. Craig Scholz, Ortho2’s Director of Emerging Technologies. Ortho2 products can be found in more than 2,000 orthodontic offices, and the company has been providing orthodontic software solutions for more than 30 years.
#3 Premier Editorial – When high practice specialists relate to exclusive information and data, a brand-to-buyer relationship is developed
AAO ENCORE
Integrated Marketing Strategies
#2 Cover Marketing Banner – Readers see the cover first, position your brand where it matters, and gain high visibility immediately.
This information was provided by Ortho2.
Ormco™ Custom
A
t the 2014 AAO Annual Session, Ormco™ Corporation unveiled Ormco™ Custom — the company’s end-to-end digital suite of products and services. During hysterical in-booth mock debates, Ormco Custom candidates, Senator Tailor and Governor Cash, took the stage to argue which benefit of Ormco Custom is superior — personalization or profitability. If you missed the debates, here is a look at Ormco Custom’s suite of products.
placement, and final position. Insignia™ Ai, the enhanced Insignia Advanced Smile Design Approver Interface, combines two occlusion tools into a simultaneous function for clinicians to interact with the patient’s occlusion from multiple angles. The occlusion tool is accompanied by a wizard to easily navigate throughout the entire submission and approval experience. For added personalization, clear precision placement guides (jigs) shipped with each Insignia case provide exact bracket placement on a patient’s tooth before curing.
Lythos™ Digital Impression System
Insignia™ Advanced Smile Design™ Insignia — proven to reduce treatment time by 37% with 7 fewer patient visits* — is a fully customized bracket system with an exact calculated per-tooth prescription based on each unique anatomy, bracket
Helping to make cumbersome PVS impressions a thing of the past, Ormco Custom includes the Lythos Digital Impression System. Lythos allows users to own, store, and send treatment scans to anyone that accepts .stl files — at no cost. The scanner uses AFI technology to capture and stitch together data in real-time, acquiring highdefinition surface detail at all angulations of the tooth surface.
Unique to orthodontic impression systems, Lythos can provide up to 2.5 million 3D data points per second which results in a rapid single high-resolution scan. Lythos’ open platform format and rebate program ensure the scanner is a sound financial investment.
AOA Lab Ormco’s laboratory arm fabricates customized appliances including class II correctors, aligners, splints, retainers, and more. To help streamline the practice workflow, AOA Lab accepts .stl files from a number of scanners but has a unique integration with Lythos to allow for an even easier submission process. Learn more about Ormco Custom at www.ormcocustom.com. *Weber II, Dennis J., Koroluk, Lorne D., Phillips, Ceib, Nguyen, Tung, Proffi t, William R., “Clinical Effectiveness and Efficiency of Customized vs. Conventional Preadjusted Bracket Systems,” Journal of Clinical Orthodontics, Volume XLVII, No. 4 (2013): 261-266.
#6 Trade #7 eBlasts – Drip market to Show Ads – our high profile email lists and Promote your strategically reach promimage and exclusive inent dental specialists trade show message with your special directly to our niche events and product readers. It’s a perfect way announcements. to generate brand awareness and increase booth traffic. Volume 5 Number 3
This information was provided by Ormco Corporation. Orthodontic practice 55
#5 BRC – Readers must touch Business Reply Cards. Multiply responses by customizing your message to our target market and evaluate all responses returned directly to you.
#4 Added Value – Retargeting through Added Value efforts is powerful marketing! It fosters quality and brand trust.
A Holistic View U.S. Ad Trends When asked which tactic was the most important to the future of publishing, top rankings (top rank and second rank, combines):
62% 46% 43% 29%
Targeted advertising
“Advertising is an essential tool for launching new products and entering new markets, and advertisers will increase their budgets wherever they can increase the return on their investment.� Steve King, Global Chief Executive Officer for Zenith Optimedia Group. Source: zenithoptimedia
Native advertising
Dynamic mobile content
Site personalization
Source: Cxense, Publishing Profitability Sruvey, Naivete, May 2014.
Activate Your Brand and Generate Customer Interactivity Through Integrated Marketing Communications
Multi-Platform Advertising Strategies MedMark specializes in niche market advertising. We can design a multi-platform advertising strategy enabling you to combine your message through both print and digital, increasing brand and product views in print, web, digital publications, and on tablets and mobile platforms. • Cover Banner • Cover Tip-On • Full Page Ad • 2-Page Spread • ½ Page Horizontal Web • ½ Page Vertical • ¼ Page Ad • Back Cover • Inside Back Cover • Inside Front Cover • BRC Print • eBlasts • Web Banners • Pop Up Ads • eNews Sponsorships eNews • eBooks • And More!
Video
eBlasts
Special Advertising Services Belly Bands Bands are ideal for building brand awareness with your logo and promoting special announcements at trade shows and special events. A belly band wraps around the entire publication and must be removed before reading.
Business Reply Cards Increase leads and generate responses via a business reply card (BRC). Customize your message to a strategic niche market and evaluate all responses returned directly to you.
Gatefold Covers Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.
Poly-Bags Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.
Premium Placement Premium placement options provide your ads proprietary positioning allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.
Outserts Outserts position your message front and center to obtain maximum exposure. An outsert is a one or two-sided marketing circular that is attached to the outside of one of our leading publications.
Did You Know? Print had the most influence over actual purchases: 45% of respondents say ads in print magazines inspired a purchase 40% indicated that digital editions motivated them to buy 38% noted ads in apps 34% from the web Source: FIPP, IPC study shows connected consumers are engaged across all magazine platforms, 2014.
2015 Media Planning
Media Plan of the Year
A Media Plan That Works: Show Issues Share your BIG ideas, launch your new products, and generate qualified leads at America’s most relevant Dental Trade Shows. Our expert media team provides remarkable opportunities for you to connect with the right target market, at the right time, through our print, emedia, and integrated marketing services. We invite you to contact us today at 866-579-9496 to discover how we can help design “A Media Plan of the Year” for you. By providing the best ad placements and media packages, we deliver extreme value for you to reach a highly targeted niche audience, integrated on multiple marketing platforms.
Trade Show Dates IP
13
9
OP
Feb/Mar issue OP
Jan/Feb issue
IP
18-21
EP
18-21
IP
EP
Chicago MidWinter
4/30-5/2
4-6
CDA South
American Academy of Dental Sleep Medicine
6-9 AAE
15-19 26 Summer issue
IP
9/28-10/3 8
AAOMS
21-24 American Academy of Implant Dentistry
November
9/28-10/3
October
September
IP
CDA South IP
10 Aug/Sept issue
IP
14
14-16 ICOI Summer
Fall issue
OP
3
ALL
5-7
EP
12
IP
14-17
Sep/Oct issue IP
4/30-5/2
18
Oct/Nov issue
14
ALL
Jul/Aug issue
AAOMS
7 Sep/Oct issue
EP
7
Jun/July issue
IP
OP
EP
30 May/June issue
8
June
AAO
May
IP
EP
Jul/Aug issue
8 May/June issue
OP
OP
July
OP
26-28
12-14
August
ALL
ALL
Apr/May issue
Academy of Osseointegration
23 Spring issue
6
12
March
ICOI Winter
February
January
22-24
IP
Mar/Apr issue
Damon Forum IP
5 Mar/Apr issue
Ortho World
20
Dental Sleep Practice
April
Jan/Feb issue EP
IP Implant Practice US
20-22 CDA North
11/27-12/2 Greater New York
IP
ADA
3-5 AAOMS Winter
Nov/Dec issue AAP
23
Winter issue ALL
ALL
ALL
Nov/Dec issue
11/27-12/2
Greater New York
December
OP
ALL All four publications OP Endodontic Practice US
EP Endodontic Practice US
IP
21 Dec/Jan issue
Advertising Specifications Ad and insert rates are per insertion. All options are available in our leading niche publications including, Implant Practice US, Endodontic Practice US, Orthodontic Practice US, and Dental Sleep Practice. Please contact a MedMark account executive at 866-579-9496 for advertising and materials closing deadlines and for any additional questions.
Print Advertisement Specs & Sizes:
• Publication size 9" x 11.7" for Endodontic, Implant, and Orthodontic Practice US • Publication size 8.375" x 10.875" for Dental Sleep Practice. (See page 13 for ad sizes) • All live copy must be kept .375" from all sides • Allow .5" safety at gutter spreads • Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image • Ads should be supplied in 4-Color CMYK Process: no RGB or PMS • All images saved as JPG or TIFF, CMYK color format at 300 dpi • Rich blacks should not exceed C:30 M:25 Y:25 K:100 for images and graphics • All text should be a flat back C:0 M:0 Y:0 K:100 • PDF-distilled at press quality • Adobe Illustrator fonts outlined • Adobe InDesign – packaged with fonts and all files • We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above
LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY
LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY
Ad Specifications 2-Page Spread
Width
Height
Bleed
18.25"
11.95"
Trim
18"
11.7"
Live Area
17"
10.7"
Width
Height
9.25"
11.95"
Trim
9"
11.7"
Live Area/No Bleed
8"
10.7"
Width
Height
3.8"
10.7"
8"
5.35"
Width
Height
Vertical
3.8"
5.35"
BRC
Width
Height
Vertical
6.75"
4.25"
Full Page Bleed
Half Page Vertical Horizontal
Quarter Page
E-media Specifications Website Banner Ads: • Banner must be in JPG or PNG formats • Animated or flash banners must be in GIF, Animated GIF or SWF • Submit ad designed with a solid color background to avoid color conflicts with display page • We do not accept banners with graphic, copy, or background elements containing rapid or “strobing” animation • Unlimited looping is allowed • 50 character alt text limit
Digital Banner Specifications Ad Type
Width
Height
Header Banner
728 pixels
90 pixels
Top/Footer Banner
700 pixels
90 pixels
Side Square Banner
200 pixels
200 pixels
Side Large Banner
240 pixels
400 pixels
Email Blasts: • Provide company or product name as you would prefer to appear on the subject line. Be mindful of effective subject lines. Avoid use of characters and SPAM associated words • A file in PowerPoint format can be provided with tips for the greatest potential of email success • Table width must be no greater than 600 pixels • HTML material must be submitted. JPG or PDF formats are avoided as it prevents the reader from seeing plain text without images • If graphics are hosted on your site, provide URLs. Avoid tiny or shortened redirecting URLs • Avoid picture-heavy designs • Hosting for graphics is available if images are sent separately. The file name should be the desired photo title • Include and test http:// in all URLs and mailto: in all e-mail addresses
E-Newsletter Sponsorship: • • • • •
600 pixels x 235 pixels Image must not contain CMYK color formatting or layers Save the file as JPG, GIF, or PNG File should be no larger than 350 KB Provide a URL to link and description of image
All materials can be hosted on the MedMark FTP server upon request. Call us today at 866-579-9496.