2016 MedMark Media Kit by MedMark, LLC

About MedMark, LLC

Team MedMark Lisa Moler | CEO/Publisher lmoler@medmarkaz.com Mali Schantz-Feld | Managing Editor mali@medmarkaz.com Betty Romanek | Assistant Editor bromanek@medmarkaz.com Mandi Gross | Editorial Assistant mandi@medmarkaz.com Adrienne Good National Account Manager agood@medmarkaz.com Michelle Manning National Account Manager michelle@medmarkaz.com Amanda Culver Creative Director/Production Manager amanda@medmarkaz.com Michelle Kang | E-media Project Coordinator michellekang@medmarkaz.com Theresa Jones | Front Office Manager tjones@medmarkaz.com

MedMark 2016 Media Kit

Established in 2005, MedMark is proud to be the leading interactive marketing and multi-platform advertising company specializing in the niche specialties of dentistry. Headquartered in Scottsdale, Arizona, MedMark is a privately-held company providing innovative and interactive marketing strategies that enhance our customersâ&#x20AC;&#x2122; overall marketing goals and lead generation objectives. For a decade, we have successfully served the dental community by promoting excellence in endodontic, implant, and orthodontic dentistry, delivering superior clinical content, integrated marketing services, and interactive solutions.

Purpose Driven Our purpose is to be the leading interactive marketing and advertising company excelling in the production of high-quality dental publications and custom media to promote the educational advancement of the US dental profession. We strive to maximize our core competencies and to promote excellence in endodontic, implant, orthodontic, and other specialized areas of dentistry, promoting clinical growth, industry change, and technological advancement.

Our Clinical Publications MedMarkâ&#x20AC;&#x2122;s dental publication brands represent our unique understanding of the niche dental industry, evolving trends, and proven in-chair techniques. Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and award-winning Dental Sleep Practice, provide an enormous range of clinical and custom content including: industry-leading articles, practice management, practice profiles, continuing education opportunities, and emerging technology articles, written by world-renowned specialists, and general dentists.

From The Publisher Dear Readers: “Around here … we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious … and curiosity keeps leading us down new paths.” The above quote, attributed to Walt Disney, also sums up the spirit of MedMark, our team and our focus. We look backwards to see how far we have come, from the launches of Endodontic Practice US, Implant Practice US, and Orthodontic Practice US over the years, to our newest Dental Sleep Practice. Our print publications continue to inform and inspire dental professionals to innovation. Articles showcase the equipment, materials, and state-of-the-art techniques that deliver optimal patient care, as well as practice management and technology observations that can help grow the practice’s business side. “We keep moving forward …” from print, we have expanded our portfolio of custom packages to include many forms of emedia, with our website, webinars, Google Hangouts, eNewsletter advertorials, and social media. Our cutting-edge custom emedia packages maximize exposure for our advertisers and lead to results. “Opening up doors, and doing new things …” The Internet is growing rapidly and continually, and our clinicians depend on technology when researching potential investments and seeking new procedures. We click with those who look to the e-world for answers, for insights, and new products and materials. We give our readers the information they want, in the many forms in which they want it, and we spread the word for our advertisers in diverse, creative, and individualized ways. “Because we’re curious …” Our editorial team and our advertising representatives search globally for authors, continuing education, case studies, and technology to provide our readers with a mix of topics targeted specifically to our specialty practitioner audiences. Our authors perform state-of-the-art dentistry, and share techniques and perspectives with our readers in their well-researched and insightful articles. “… and curiosity keeps leading us down new paths.” Together with our involved and knowledgeable Editorial Board members, we are dedicated to constantly progressing and sharing new opportunities with dental professionals with every print issue and all of our emedia opportunities. If there is anything that I can do personally to help you reach new paths of success, please let me know. We want to walk along with you, and be there when the magic happens. My amazing team and I appreciate your continued support! All the best,

Lisa Moler Publisher/CEO

MedMark 2016 Media Kit

From The Managing Editor Dear Readers: In a world often filled with controversy, I would like to offer a positive note — I love my job. Sounds corny, but as managing editor of Endodontic Practice US, Implant Practice US, and Orthodontic Practice US, every morning I have the opportunity to hear from the brightest minds in the dental community. No matter what their specialty, our authors are in the business of changing lives — relieving pain, discovering new treatments, and helping people to eat, smile, or even breathe more easily. Our readers and authors hail from every stage in life — from seasoned key opinion leaders to those whose research promises to change the dental landscape in the decades to come. Our columns span a myriad of topics — from Continuing Education and Clinical articles, to Technology, Case Study, and Insight columns, to Practice Management and Development. This comprehensive mix of articles in all three “Practices” is designed to grow the clinical and business aspects of dentistry. In addition, each of our issues contains two Continuing Education articles worth 2 CE credits each. This “industry” is rapidly changing, and we want more! I invite clinicians to call or write to discuss new article possibilities. To our advertisers – please tell us about practitioners who use your products to improve patient care and want to share their observations. Please feel free to contact me for editorial guidelines or our illustrious MedMark advertising team for valueadded opportunities. Every day, I work with an academically gifted editorial team and supremely creative design and production department; I speak with intellectual clinicians about techniques for improving people’s lives, and I get enthusiastic with our very energetic advertising reps, who have shown me the power of “spreading the good news.” In the classic novel Brave New World, author Aldous Huxley wrote, “Words can be like X-rays if you use them properly — they’ll go through anything. You read, and you’re pierced.” I look forward to all of the piercing, innovative ideas that will come across my desk this year. Truly, there’s no better job than this. Best regards,

Mali Schantz-Feld Managing Editor

Education Advocate ~ 24 CE credits Subscribers find the power of education through our leading publications. Whether it’s in print or digital form, our subscribers can earn 24 continuing education credits per year! MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Implant, Endodontic, and Orthodontic Practice US subscribers learn from evidenceApproved PACE Program Provider FAGD/MAGD Credit Approval based cases to step-by-steps, allowing them to continue does not imply acceptance by a state or provincial board of advanced learning through our printed or digital tests. We dentistry or AGD endorsement 12/1/2012 to 11/30/2016 provide subscribers a comfortable pace to learn expert techProvider ID# 325231 niques by established dental leaders in their specialty fields. CONTINUING EDUCATION BROUGHT TO YOU BY Continuing education is KOL blind peer reviewed and is AGD/ Pace Certified.

MedMark 2016 Media Kit

24 credits continuing continuing education education

credits

Publication Departments ABSTRACTS

The latest in endodontic research

Abstracts

Materials and Equipment

Includes abstracts from the world’s most read, referenced research and clinical dental journals. Word count: 1,000-1,500

Product press releases printed free of charge in all journals and on our publication websites. Word count: 150-200

Clinical Articles

Practice Management

Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,000-1,500

Global marketing and management specialists share knowledge and insights on best practices for dental specialists including: quality treatments, maintaining high standards, and staff relationships. Word count: 800-1,500

Continuing Education

Practice Profile

Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Paid subscribers who pass a quiz, receive a certificate of completion. Word count: 1,500-2,000

Nominate a key opinion leader (KOL) to share his/her success story, career, and practice-building experience, inspirations, favorite products, and personal insights. Word count: 1,000-1,800

Dr. Kishor Gulabivala presents the latest literature, keeping you up-to-date with the most relevant research Pulp treatment for extensive decay in primary teeth Smail-Faugeron V, Courson F, Durieux P, Muller-Bolla M, Glenny AM, Fron Chabouis H. Cochrane Database of Systematic Reviews. [Update of Cochrane Database Syst Rev, 2003] (2014) 8:CD003220

CASE STUDY

Accelerate your practice with effective self-ligation techniques

Abstract Aim: In children, dental caries is among the most prevalent chronic diseases worldwide. Pulp interventions are indicated for extensive tooth decay. Depending on the severity of the disease, three pulp treatment techniques are available: direct pulp capping, pulpotomy, and pulpectomy. After treatment, the cavity is filled with a medicament. This was an update of a Cochrane review first published in 2003. The previous review found insufficient evidence regarding the relative efficacy of these interventions, combining one pulp treatment technique and one medicament. The aim was to assess the effects of different pulp treatment techniques and associated medicaments for the treatment of extensive decay in primary teeth. Methodology: The Cochrane Oral Health Group’s Trials Register (to 25 October 2013) was searched, the Cochrane Central Register of Controlled Trials (CENTRAL) (The Cochrane Library 2013, Issue 9), MEDLINE via OVID (1946 to 25 October 2013), EMBASE via OVID (1980 to 25 October 2013), and the Web of Science (1945 to 25 October 2013). The OpenGrey for Grey Literature and the U.S. National Institutes of Health Trials Register, and the World Health Organization (WHO) Clinical Trials Registry Platform for ongoing trials were searched. There were no restrictions placed on the language or date of publication when searching the electronic databases. Eligible studies were randomized

Kishor Gulabivala, BDS, MSc, FDSRCS, PhD, FHEA, is professor and chairman of endodontology, and head of the department of restorative dentistry at Eastman Dental Institute, University College London. He is also training program director for endodontics in London.

Dr. John Graham illustrates the benefits of accelerated tooth movement

hree years ago, I relocated to Salt Lake City, Utah, which is a highly competitive orthodontic market with a number of orthodontists as well as general practitioners who practice orthodontics. Looking for ways to clinically differentiate my new practice, I decided to focus on enhancing the patient experience by offering accelerated treatments and diminishing the pain associated with orthodontics. What I found as I researched and experimented with different techniques is that I needed to look beyond just patients’ perspectives and perceived benefits. As orthodontists, we know there are many health issues and financial burdens also associated with keeping patients in treatment longer than necessary. The clinical issues include increased risk of root resorption, decalcification, caries, gingivitis, and periodontal disease. In addition, emotional issues, such as loss of motivation to maintain treatment compliance and increased frustration on both the patients’ and orthodontists’ part, might occur as ultimately orthodontists begin to lose money on cases when treatment is prolonged.1 So what can we do to differentiate our practices, grow our businesses, and become more patient-centric in our treatment options? In a nutshell, we need better, shorter, and more comfortable treatment options. In my practices, this translates into doing fewer extractions, using passive self-ligation with the Damon™ System or Insignia™ (Ormco), and accelerating treatment with AcceleDent® (OrthoAccel® Technologies, Inc.). John Graham, DDS, MD, received his Bachelor of Science degree from Brigham Young University. He received his dental degree from Baylor College of Dentistry in Dallas, Texas, and then received his medical degree from the University of Texas Southwestern Medical School. After medical school, Dr. Graham completed an internship in general surgery at Parkland Memorial Hospital followed by training in oral and maxillofacial surgery. Following his surgical training, Dr. Graham received his certificate in orthodontics from the University of Rochester/Eastman Dental Center in Rochester, New York. Dr. Graham is an orthodontist who offers AcceleDent treatment in his practice, but he does not receive compensation from OrthoAccel® Technologies.

controlled trials comparing different pulp interventions combining a pulp treatment technique and a medicament in children with extensive decay involving dental pulp in primary teeth. Two review authors independently carried out data extraction and risk of bias assessment in duplicate. The authors of randomized controlled trials were contacted for additional information, if necessary. The primary outcomes were clinical failure and radiological failure, as defined in trials, at 6, 12, and 24 months. Data synthesis was performed with pairwise meta-analyses using fixed-effect models. Statistical heterogeneity was assessed using by I(2) coefficients. Results: 47 trials (3,910 randomized teeth) were included compared to three trials in the previous version of the review published in 2003. All trials were single center and small sized (median number of randomized teeth: 68). Overall, the risk of bias was low in only one trial with all other trials being at unclear or high risk of bias. The overall quality of the evidence was low. The 47 trials examined

53 different comparisons: 25 comparisons between different medicaments/techniques for pulpotomy, 13 comparisons between different medicaments for pulpectomy, 13 comparisons between different medicaments for direct pulp capping, and two comparisons between pulpotomy and pulpectomy. Regarding pulpotomy, 14 trials compared mineral trioxide aggregate (MTA) with formocresol (FC). MTA reduced both clinical and radiological failures at 6, 12, and 24 months, although the difference was not statistically significant. MTA also showed favorable results for all secondary outcomes measured; although again, differences between MTA and FC were not statistically significant (with the exception of pathological root resorption at 24 months and dentin bridge formation at 6 months). MTA showed favorable results compared with calcium hydroxide (CH) (two trials) for all outcomes measured, but the differences were not statistically significant (with the exception of radiological failure at 12 months). When comparing MTA with ferric

40 Endodontic practice

Volume 8 Number 4

Figure 1

According to the recent American Journal of Orthodontics and Dentofacial Orthopedics (AJO-DO) survey, orthodontic treatment on average takes approximately 2 years to complete. However, nearly 70% of the orthodontists who replied to the AJO-DO survey were interested in adopting additional clinical procedures to reduce treatment time, but many were not aware of such procedures. They deemed a 20%-40% reduction in treatment time to be appealing enough to use alternative techniques that accelerate orthodontic tooth movement.1 In my practice, I see 20%-40% reduction in treatment time and many times much greater than that by using AcceleDent and

self-ligating orthodontics. Before presenting those case studies, I want to review other accelerating treatment methods that I’ve experimented with over the years to demonstrate exactly why the AJO-DO report states that neither orthodontists nor patients favor invasive approaches to reducing orthodontic treatment time.1

Invasive techniques to accelerate tooth movement

I opted to do Wilckodontics on a patient CONTINUING EDUCATION

of mine named Alex. Alex was a swimmer, and he could not breathe through his nose at all because he had a constricted maxilla. Alex did not want to go through any kind of

Multiple idiopathic external cervical root resorption: a case report

16 Orthodontic practice

Volume 6 Number 2

Dr. Usman Hameed takes a look at the unpredictable nature of some root resorption cases and argues the importance of flexibility in treatment planning

Corporate Profile

Product Profile

In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,500-2,000

Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 500-600

Diary

Case study Presentation This 21-year-old female patient attended in between her routine recall appointment complaining of “tooth sensitivity” from the

Step-by-Step

Timely listing of CE, hands-on, and practice management courses offered nationwide. This is a free service provided in all journals and on our brand websites.

Illustrate your product or service in full detail, with step-by-step educational instruction regarding performance and outcome. Word count: 500-1,000

Industry News

Technology

A page to inform readers about industry milestones, new products, and new technologies. Word count: 150-200

An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 500-1,500

Laboratory Link Written by leading laboratory technicians, lab procedures, empirical research, and evidencebased insights are provided for optimal clinical outcomes. Word count: 800-1,500

oot resorption is the loss of dental hard tissues through osteoclastic cell action. In the primary dentition, this can be desirable, allowing roots to resorb and the exfoliation of teeth. But in the permanent dentition, these effects are undesirable and can lead to potential loss of the affected teeth. The process is thus deemed to be pathological (Patel and Ford, 2007). Resorption can be classified as internal or external. Internal resorption usually has traumatic or infective etiology (Bakeland, 1992). Etiological factors for external resorption can include trauma, inflammation, tooth re-implantation, tumors, cysts, impacted teeth, orthodontic tooth movement, abnormal occlusal loads, certain dental treatments, or systemic disease (Bakeland, 1992). A diagnosis of idiopathic root resorption is usually considered after excluding the known factors. Biologically, it is thought to be caused by damage to or loss of the cementoid layer on the root surface. This allows the osteoclast cells to attach to and resorb the root surface. Microorganisms from the gingival sulcus, or from bacteria colonizing the tubules, may then provide further stimulus for the resorption to continue (Patel and Ford, 2007; Nanci and Bosshardt, 2006). The case study in this article will consider multiple idiopathic external cervical root resorption (MIECRR) and the difficulties that may be posed in its management.

Usman Hameed, BDS, graduated from Manchester University in 2007 and currently practices at Standish Street Dental Practice in Lancashire, United Kingdom. He is a member of the Royal College of Surgeons and has a certificate in implant dentistry. In 2009, he returned to Manchester University as a clinical teaching fellow in restorative dentistry and has moved on to mentoring on a Master’s degree in dental implantology. His special interests are minimally invasive dentistry, implant placement, and restoration. He is currently working toward attaining a master’s degree in restorative dentistry.

Educational aims and objectives

This article aims to present a case study highlighting the difficulty of managing and rehabilitating multiple idiopathic external cervical root resorption.

Expected outcomes

Implant Practice US subscribers can answer the CE questions on page 41 to earn 2 hours of CE from reading this article. Correctly answering the questions will demonstrate the reader can: • Be aware of the unpredictable nature of multiple idiopathic external cervical root resorption. • Realize the importance of a flexible approach to treatment in these cases. • Visualize treatment for a specific patient with type of idiopathic external cervical root resorption. • Identify some common features of external cervical root resorption. • Identify some options for restorability and maintenance of lesions when managing patients with multiple idiopathic external cervical root resorption (MIECRR).

Figure 1A: Clinical appearance of LL2 and LL3 at presentation

Figure 1B: Lingual appearance of LL2 and LL3 at presentation

lower anterior mandibular area. It was mainly to cold and lasted as long as the stimulus was present. She had also become aware of a pink appearance to the teeth but did not feel any tenderness on biting. The patient had mild asthma but otherwise was fit and well. She took no medications apart from inhalers for asthma (which she only took when involved in sports activities) and had no known allergies. The patient was a regular attender, a nonsmoker, and drank below her limits of alcohol consumption. There was no recent trauma to report, nor had the patient had any form of teeth whitening. She had orthodontic treatment completed more than 6 years before presentation. Comprehensive extraoral and intraoral examinations were carried out, which revealed a fully dentate arch with some restorations in her molars and upper incisors. She

Figure 1C: Periapical radiograph of LL2 and LL3 showing the extent of the external cervical root resorption

42 Implant practice

Volume 8 Number 3

PRACTICE PROFILE

Allen Ali Nasseh, DDS, MMSc Lights, camera, endo!

What can you tell us about your background?

STEP-BY-STEP

Algisorb™ 100% organic bone grafting material

one grafting materials should always attempt to imitate the properties of autogenous bone. Therefore, the best choice is a natural product that is both biocompatible and immunocompatible as well as osteoconductive. Aligsorb™, a 100% organic bone grafting material, is the first and only natural biological product on the market based on plant origin. The algae-derived product is very similar to human bone. All algae-derived (phycogenic) materials demonstrate a high specific porosity up to 1.1 cm3/g. Their unique interconnecting porous structure, a “honeycomb-like” channel system, and their specific chemistry is decisive for the high in vivo bioactivity of the phycongenic materials that results in complete bone remodeling and resorption. Histological studies show that the apatite material undergoes a mainly cellular successive bone resorption and simultaneous remodeling (creeping substitution) where the product is completely degraded and replaced by newly formed bone. A few months after augmentation, the apatite granules are incorporated into a young, newly formed vascularized bony tissue. Letters P, A, R symbolize the three main advantages of Algisorb P for Porosity: Algisorb has a honeycomblike interconnecting porosity that provides for efficient osteoconduction and fast, new bone formation. A for Absorption: The high absorptive pore structure of Algisorb guarantees moldability, ease of handling, and stability within the site. R for Resorption: Histological studies of Algisorb (Ewers, et al., 1987; Ewers and Schumann 1994; Schopper, et al., 2003) report almost total resorption of the material with simultaneous substitution by new bone within 2 to 3 years. This process is commonly known as creeping substitution. Due to the unique porosity, the high absorption capacity, the presence of an immense amount of cell chambers, and the positive resorption kinetic (which allows for future biomechanical loading of the bone), Algisorb is a true bone-conducing and regenerative material. 52 Implant practice

Clinical Case Socket grafting, socket fill in the maxilla with phycogenic algae-derived hydroxyapatite, and dental implants Patient: 61-year-old female

Figure 1: Panorex after tooth extraction with local infection

Figure 2: Intraoperative situation 2 weeks after tooth extraction and after socket grafting with phycogenic apatite

I was born in Iran but left with my family after the 1979 revolution. We lived in Brussels, Belgium, for several years where I went to school before I moved to the United States at the age of 16. I finished high school in Los Angeles and majored in biochemistry in college. I then moved to Chicago in 1990 to attend dental school at Northwestern University Dental School. I moved to Boston in 1994 to complete my endodontic training at Harvard School of Dental Medicine in 1997. There I also received a Master in Medical Sciences in the area of bone biology following 3 years of research in an orthopedic laboratory at Boston Children’s Hospital. Immediately after graduation, I began teaching in Harvard’s Post-Doctoral Endodontic Program and began clinical practice as an endodontist in a large multi-specialty group practice. During early 2000, I built from scratch a solo endodontic practice called MicroSurgical Endodontics in downtown Boston. The practice quickly grew to four endodontists, and I continued to practice full time and teach part time. In 2008, I decided to go to film school for the next 4 years, to pursue another area I was passionate about. I also got married and had a son. In 2013, my program director at Harvard during my residency, Dr. Kenneth Koch, who had left Harvard in the 1990s to create a private endodontic education company called Real World Endo®, retired from his position as president and asked me to run the organization he had founded and developed with his business partner, Dr. Dennis Brave. I came on board as the Chief Executive Officer and President of Real World Endo in 2013 and began to apply my film and technology knowledge and mix it with my endodontic and pedagogical experience to develop Real World Endo’s next phase, when we 8 Endodontic practice

Figure 3: Covering with collagen membrane

PRODUCT PROFILE

Planmeca Romexis® software Open architecture, endless possibilities

shared endodontic knowledge worldwide through the Internet.

When did you become a specialist and why? I was born into a dental family. My father is still a practicing oral surgeon! Growing up, I used to assist him with his surgeries and worked in his practice ever since I was a teenager. Therefore, I was destined for dentistry and specializing. In fact, I never considered anything else. Becoming a specialist was a natural progression of my dental education, and I’m very happy with how I managed to combine my two passions of dentistry and film.

Is your practice limited solely to endodontics, or do you practice other types of dentistry? My associates and I are all endodontists, and our practice, MicroSurgical Endodontics, is limited to surgical and nonsurgical root canal therapy.

Why did you decide to focus on endodontics? I chose endodontics because of its precision, delicacy, and the high level of dexterity required. I also found it an exercise in discipline and patience. Due to its emergency nature, it is a profession where immediate gratification may be gained by helping people in acute pain. I’m very happy I chose endodontics as a profession and find it fulfilling on many levels, the least of which is the flexibility it affords me to pursue my many other interests in life.

Do your patients come through referrals? Approximately 75% of our patients are referrals from colleagues; but we are particularly lucky to enjoy a high rate of referrals from our former patients and our reputation online. This is a testament to our “patient-based” philosophy of care at MSEndo that revolves around the idea of centering the care on each patient’s physical and emotional needs and focusing on patients’ complete satisfaction with our services as a measure of success Volume 8 Number 3

echnology in dentistry is evolving. With an ever-growing platform and so many options in the industry, it’s time for a software platform that features all-in-one capabilities and open architecture, allowing you to choose the best technology for your practice. Built on an open architecture software platform, Planmeca Romexis offers best-inclass integration, providing users with the freedom to use third-party products for a customizable workflow built to fit the needs of any office. TWAIN protocol and DICOM compliance, as well as full support for Windows and Mac OS operating systems, make Planmeca Romexis an ideal fit for any practice.

Your all-in-one software solution Planmeca Romexis is the first software in the world to combine 2D and 3D imaging with complete CAD/CAM workflow and even extended connectivity with Planmeca dental units. Planmeca Romexis software offers these capabilities and more — IO scanning and restorative design, ceph analysis and tracing, orthodontic tasks with Ortho Studio, and Planmeca ProFace true 3D facial photos for case presentations that are more detailed than ever.

plans. Easy mouse-driven navigation means no complicated keyboard combinations to remember: Your necessary functions are in front of you, clearly marked, and ready to use.

Secure image sharing from anywhere Share files from wherever you are with the innovative Planmeca Romexis Cloud, a secure transfer service for Planmeca Romexis users and their partners. The service is easy to use and seamlessly integrated into Planmeca Romexis, saving you even more time and cost by eliminating DVDs and other physical processes.

Exceptional usability

Efficient clinic management

With Planmeca Romexis, versatile applications are easy to use with intuitive features that make it simple to view, edit, and enhance images, as well as create detailed treatment

For larger practices with multiple operatories, Planmeca Romexis also offers its Clinic Management module for an innovative link between software and equipment,

making it possible to remotely monitor your unit functions, access user-specific presets from any unit, proactively manage unit maintenance for decreased downtime, and more.

A future-proof investment Planmeca Romexis software offers a complete workflow engineered with the flexibility to adapt to you and your patients’ evolving needs. Planmeca Romexis leads the world in image capture and diagnostics for superior treatment planning with the ability to upgrade and make your investment future-proof. Open file architecture and true modularity means you can add technology as you need it, ensuring your practice won’t be left behind as dental technology continues to advance. IP This information was provided by Planmeca.

Figure 4: Panorex 5 months later shows the complete filling of the alveolar defect with newly formed bone

Planmeca 3DMax 3 x 3D = CBCT + ProFace + impression scan Figure 5: Primary wound healing with a perfect mucosa level, which means perfect ridge preservation, enabling insertion of a dental implant, which was inserted 5 months later

Figure 6: Dental X-ray 1 year after socket grafting and after implant surgery

Algisorb is sold in .5ml, 1ml, and 2ml vials and is available exclusively in the United States through Osseous Technologies of America. For further information, as well as a comprehensive listing of the Osseous

Technologies of America’s (OTA), product line, please visit www.osseoustech.com, or call 866-901-5050. IP

56 Implant practice

Planmeca 3Ds large view image Volume 8 Number 3

This information was provided by Osseous Technologies of America.

Volume 8 Number 3

MedMark 2016 Media Kit

Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US continues to attract an elite audience consisting of niche readers. Endodontic Practice US is distributed quarterly, four times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Endodontic Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Endodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Endodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the industry. MedMark maintains an up-to-date circulation list of endodontists to achieve our high readership base in the US market.

The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Endodontic Practice US has a national circulation of 10,000 dental specialty professionals.

Endodontic Practice US Circulation

Exclusive Distribution

4 issues per year

MedMark 2016 Media Kit

Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

2016 Endodontic Practice US Ad Rates Four Color

Full Page

$3,750

$3,250

2-Page Spread

$7,050

$6,000

Horizontal Half Page

$2,100

$1,790

Vertical Half Page

$2,100

$1,790

Quarter Page

$1,250

$1,025

Back Cover

$5,625

Inside Back Cover

$4,620

Inside Front Cover

$5,900

BRC

$2,200

Cover Banner

$7,250

Departments Clinical Articles

Annual Editorial Calendar Each Endodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Endodontic speciality readers count on.

Corporate Profiles Practice Profiles Innovative Techniques Managment Advice Product Profiles Technology Reviews Continuing Education

2016 Endodontic Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

Spring

AAE/Instrumentation

1/11/2016

2/12/2016

Summer

Technology

4/7/2016

5/6/2016

Fall

Irrigation & Obturation

6/30/2016

8/1/2016

Oct. Digital Suppl.

Imaging/Practice Management

8/26/2016

9/26/2016

Winter

Lasers

9/15/2016

10/14/2016

Industry News And much more...

Content subject to change.

Visit us at www.endodonticpracticeus.com or contact us at 866-579-9496 with any questions.

MedMark 2016 Media Kit

Recognized as one of the leading implant clinical journals in the United States, Implant Practice US continues to attract an elite audience consisting of niche readers. Implant Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Implant Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Implant Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Implant Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the implant industry. MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.

The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Implant Practice US has a national circulation of 10,000 dental specialty professionals.

Implant Practice US Circulation

Exclusive Distribution

issues per year

MedMark 2016 Media Kit

Implant Practice US is produced exclusively for implant specialists and GPs performing implant techniques. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

2016 Implant Practice US Ad Rates Four Color

Full Page

$4,000

$3,750

2-Page Spread

$7,050

$6,520

Horizontal Half Page

$2,100

$1,790

Vertical Half Page

$2,100

$1,790

Quarter Page

$1,250

$1,025

Back Cover

$5,625

Inside Back Cover

$4,620

Inside Front Cover

$5,900

BRC

$2,200

Cover Banner

$7,250

Departments Clinical Articles

Annual Editorial Calendar Each Implant Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Implant speciality readers count on.

Corporate Profiles Practice Profiles Innovative Techniques Managment Advice Product Profiles Technology Reviews

2016 Implant Practice US Editorial Calendar Issue

Theme

February/March

Continuing Education

Editorial Deadline

Ad Deadline

Implant Systems

12/14/2015

1/12/2016

April/May

Small Diameter Implants

2/11/2016

3/11/2016

June/July

Digital/Technology

4/14/2016

5/12/2016

August/September

Oral Surgery

6/13/2016

7/12/2016

October/November

Periodontics

8/12/2016

9/12/2016

December/January

Full Mouth Rehabilitation

10/17/2016

11/15/2016

Industry News And much more...

Content subject to change.

Visit us at www.implantpracticeus.com or contact us at 866-579-9496 with any questions.

MedMark 2016 Media Kit

Recognized as one of the leading orthodontic clinical journals in the United States, Orthodontic Practice US continues to attract an elite audience consisting of niche readers. Orthodontic Practice US is distributed bi-monthly, six times a year, to a highly targeted, national circulation of 10,000 dental specialty professionals who are influential members of the dental community. Orthodontic Practice US is AGD/Pace certified, so our specialty readers are empowered to fulfill their required continuing education credits. These clinicians are unique specialists in their field, and make important purchasing decisions.

Readership Profile Orthodontic Practice US readers are specialty dental professionals who drive the high volume economic growth of the dental health care sector. Orthodontic Practice US leverages subscriber and controlled circulation technology in addition to targeted industry databases, to reach the most influential buyers in the Orthodontic industry. MedMark maintains an up-to-date circulation list to achieve our high readership base in the US market.

The Power of Circulation Targeted industry databases are the most valuable circulation resources for business-to-business marketers. They deliver a highly desirable group of industry buyers that you want to reach. Orthodontic Practice US has a national circulation of 10,000 dental specialty professionals.

Orthodontic Practice US Circulation

Exclusive Distribution

issues per year

MedMark 2016 Media Kit

Orthodontic Practice US is produced exclusively for top US orthodontic specialists. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

2016 Orthodontic Practice US Ad Rates Four Color

Full Page

$3,750

$3,400

2-Page Spread

$6,400

$6,040

Horizontal Half Page

$1,890

$1,655

Vertical Half Page

$1,890

$1,655

$888

$760

Back Cover

$5,620

Inside Back Cover

$4,600

Inside Front Cover

$5,900

BRC

$2,200

Cover Banner

$7,250

Quarter Page

Departments Annual Editorial Calendar Each Orthodontic Practice US edition is peer-reviewed and features case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our Orthodontic speciality readers count on.

Clinical Articles Corporate Profiles Practice Profiles Innovative Techniques Managment Advice Product Profiles Technology Reviews

2016 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

January/February

Oral Surgery

11/20/2015

12/18/2015

March/April

AAO/Technology

1/18/2016

2/16/2016

May/June

Sleep Dental

3/16/2016

4/14/2016

July/August

Bracket Systems & Alignment

5/13/2016

6/13/2016

September/October

Acceleration

7/14/2016

8/12/2016

November/December

Pedodontics/Practice Mngmt

9/8/2016

10/7/2016

Continuing Education Industry News And much more...

Content subject to change.

Visit us at www.orthodonticpracticeus.com or contact us at 866-579-9496 with any questions.

MedMark 2016 Media Kit

MedMark eMedia Packages Multi-Platform Advertising That Works!

eM An edia $ nu 50 al + P ,00 P rin 0 ack t ag eM e An edia n $ 36 u al ,00 P 0 ack ag eM e 6 Media $ 33 ont + P ,50 h P rin 0 ac t ka eM ge 6 Media $ 24 ont ,00 h P 0 ac eM ka ge 2 Media $ 10 ont ,00 h P 0 ac ka eM ge 1 Media $ 7,5 ont Web 00 h P in ac ar ka eM ge 1 Media $ 4,0 ont 00 h P ac ka eM ge 1 Wedia $ 1,5 eek 00 Pa ck ag e

Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels including: eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.

Magazine Full Page Print Ad

(Non-premium placement)

Web Exclusive Top Banner (Number = months)

Side Banner

(Number = months) [* = 1 week]

Weekly Social Media Post

CE Accredited Hangout/Webinar

(or Survey or Sweepstakes)

Non-CE Hangout/Webinar (or Survey or Sweepstakes)

eNewsletter Featured Advertorial

Bubble Ad

Add-ons: For $1,500 each, the following items can be added to your eMedia package purchase: Upgrade Google Hangout/Webinar to be CE accredited, Survey, Sweepstakes Promo, Upgrade Website Banner to Pop Up, Additional Website Banner Month, and Additional eNewsletter Advertorial. (These items cannot be purchased individually.)

MedMark 2016 Media Kit

eMedia Stats

225

growth in our

Social Media audience for 2015

growth of our

Digital Pub subscriptions

68% Database growth

Average Campaign Performance

49%

*Bounce rate is due to full Inbox or Out of Office Auto-responders

Open Rate

14%

Click Through Rate Bounce 2% Rate*

Average newsletter subscriber reads

Articles per issue

Webinar attendance rate

Publisherâ&#x20AC;&#x2122;s own data as of September 10, 2015. Data based on all publications; individual publications may vary.

MedMark 2016 Media Kit

MedMark Webinars Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!

What to use a Webinar for... • • • • •

Product demo/product launch Special event promotions Continuing education course Content teaser Panel discussion

When/where... • Online event • Attend from anywhere, anytime

Why... • • • •

Live audience engagement Trusted brand endorsement Interactive customer feedback Convenience & accessibility

Packages starting at

7,500

How we help you engage your customers

Custom Webinar Production • Design and build landing page for promotion and registration • Script and practice run assistance with KOL • Live MedMark moderator • Live tech support • On-demand program available for 24 months

* For an additional $1,500, the Webinar can be upgraded to be CE accredited.

MedMark 2016 Media Kit

Audience Recruitment • Side banner on website for 1 month • 1 weekly social media post for 1 month • eNewsletter promotion for 4 weeks (1 advertorial, 3 bubble ads)

Event Analytics & Lead Generation • • • •

Emedia campaign analytics Social media shares for Google+, Facebook & Twitter Webinar analytics Lead generation from registrants/participants

Dental Sleep Practice eMedia Packages Multi-Platform Advertising That Works!

eM An edia $ nu 55 al + Pr ,00 P i n 0 ack t ag eM e Se edia m + $ 40 i-A Pr ,00 n n in 0 ua t lP eM ac 6 Media ka ge + $ o 33 n t P ,50 h P rin 0 ac t ka eM ge 6 Media $ 24 ont ,00 h P 0 ac eM ka ge 2 Media $ 10 ont ,00 h P 0 ac ka eM ge 1 Media $ 7,5 ont Web 00 h P in ac ar ka eM ge 1 Media $ 4,0 ont 00 h P ac ka eM ge 1 Wedia $ 1,5 eek 00 Pa ck ag e

Magazine Full Page Print Ad

Cover Story

Editorial

(Non-premium placement)

(Up to 4 pages of editorial)

(1-2 pages of editorial)

Web Exclusive Top Banner (Number = months)

Side Banner

(Number = months) [* = 1 week]

Weekly Social Media Post CE Accredited Hangout/Webinar (or Survey or Sweepstakes)

Non-CE Hangout/Webinar (or Survey or Sweepstakes)

eNewsletter Featured Advertorial

Bubble Ad

Dental Sleep Practice was born from the opportunities constantly being presented to every leading educator in dental sleep medicine: attendees at our lectures asking ‘Where do I learn more?” Conversations among industry leaders and experienced clinicians pointed to the need for a place to spread the clinical wisdom that accumulates in a practice but had no outlet until 2014 with the launch of DSP in May, when visionaries at MedMark decided to take the risk of a new magazine. There is no more exciting, growing, and universally interesting field in dentistry than sleep medicine. Dentists are developing into front-line providers for identifying patients at risk and are seeing an ever-increasing role as therapy choices for people diagnosed with obstructive sleep apnea. While treating this life-threatening disease, the chance to improve lifestyle so dramatically while reducing risk of early death is heady stuff for the average dentist. Readers have enjoyed contributing authors over this past year ranging from pioneering physicians to dentists brand new to the field sharing their success strategies. We’ve profiled leaders, and every issue includes a Team Column specifically aimed at the staff of dental offices and a Legal Column by lawyer-dentist Dr. Ken Berley. We ask for lab professionals’ perspectives and reach out to physician colleagues so readers know how to work closely with them. It’s an exciting time to be a dentist, and dental sleep medicine is a major reason. As Editor in Chief of Dental Sleep Practice magazine, I see this as the very best way to reach interested practitioners across the country, as well as connecting throughout the industry – instead of one trade show a year, we visit every quarter. Often, Industry professionals know who has something interesting to say. Essays from known and unknown authors all can move the field forward. If there is a product innovation, what better way to let potential users know than a magazine devoted specifically to the field? Dental Sleep Practice is the only one for us. Best regards, Steve Carstensen, DDS Editor in Chief

Readership Profile Dental Sleep Practice readers are specialty dental professionals who identify, research, and treat Sleep Apnea, a potentially serious sleep disorder causing breathing to frequently stop and start. Dental Sleep Practice is distributed quarterly, four times a year, to an exclusive circulation of 30,000 US dental specialty professionals exploring the growing field of Sleep Apnea.

The Power of Circulation The power of a combination of controlled and subscriber circulation allows advertisers to engage with the most qualified prospect or customer. Our ability to nurture an up-to-date circulation list provides you with the best option to achieve a high performance strategy, targeting a niche US market. Dental Sleep Practice has a national circulation of 30,000 dental specialty professionals.

MedMark 2016 Media Kit

Exclusive Distribution Dental Sleep Practice is produced exclusively for dentists and dental professionals exploring and treating sleep apnea disorders in the United States. Reach out to these influential and responsive decision makers in your primary target markets. Our controlled and subscriber circulation model is designed to give your advertising message maximum exposure. Exclusive custom packages are available. All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

issues

Dental Sleep Practice Circulation

per year

2016 Dental Sleep Practice Ad Rates Four Color

Cover Package/2-Page Spread

N/A

$9,850

Full Page

$5,200

$4,650

Vertical Half Page

$2,750

$2,250

Horizontal Half Page

$2,750

$2,250

Quarter Page

$1,400

$1,050

Annual Editorial Calendar Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editor-in-Chief, Steve Carstensen, DDS, Managing Editor, Lou Shuman, DMD, CAGS, and nationally recognized editorial advisors, focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.

Departments Clinical Spotlight Clinician Spotlight Continuing Education Focus Corporate Spotlight

2016 Dental Sleep Practice Editorial Calendar

Inside the Lab

Issue

Theme

Editorial Deadline

Ad Deadline

Spring

Imaging Â

1/4/2016

1/22/2016

Summer

Technology/AADSM

3/31/2016

4/29/2016

Fall

Education

6/24/2016

7/25/2016

Winter

Pediatric Sleep Dentistry

9/22/2016

10/21/2016

Content subject to change.

Legal Ledger Medical Insights Practice Management Product Review Sleep Humor Team Focus The Bigger Picture And much more...

Visit us at www.dentalsleeppractice.com or contact us at 866-579-9496 with any questions.

MedMark 2016 Media Kit

Integrated Marketing Multi-Platform Integrated Advertising Strategies An integrated marketing strategy enables marketing and advertising professionals to leverage print, email, digital media, social media, and online learning, to engage and deliver extreme value to customers. Integrating transformational print marketing strategies with advanced multi-platform opportunities, empowers advertisers to maximize brand awareness, increase lead generation, expand prospect engagement, and generate customer interactivity, resulting in measurable views, impressions, lead responses, conversations, and increased sales. MedMark specializes in niche market advertising. We can design a multi-platform advertising strategy enabling you to combine your message through both print and digital, increasing brand and product views in print, web, digital publications, and on tablets and mobile platforms.

A Media Plan That Works: Show Issues Share your BIG ideas, launch your new products, and generate qualified leads at Americaâ&#x20AC;&#x2122;s most relevant Dental Trade Shows. Our expert media team provides remarkable opportunities for you to connect with the right target market, at the right time, through our print, emedia, and integrated marketing services. We invite you to contact us today at 866-579-9496 to discover how we can help design â&#x20AC;&#x153;A Media Plan of the Yearâ&#x20AC;? for you. By providing the best ad placements and media packages, we deliver extreme value for you to reach a highly targeted niche audience, integrated on multiple marketing platforms.

Web

Print eNews

Video

Social Media

MedMark 2016 Media Kit

Special Advertising Services clinical articles • management advice • practice profiles • technology reviews June/July 2015 – Vol 8 No 3

Leverage the ultimate position on our cover and generate brand equity through a lasting impression! The best place to advertise, integrate, and engage with your strategic target market is on the cover of our niche publications. Templates and dimension details are available upon request. Our premier cover marketing banner package includes: • Introduction letter • Premium front cover banner position (cover banner is 1.15” x 11.7”) • Receive a full-page ad with banner purchase

The EVolution continues

Cover Banners PROMOTING EXCELLENCE IN IMPLANTOLOGY Multiple idiopathic external cervical root resorption: a case report Dr. Usman Hameed

Follow nature’s contour

Natural teeth or implants? Informing the decision-making process Drs. George Pelekos and Nikos Mardas

Effectiveness of a superpulsed CO2 laser for removal of biofilm from three different types of implant surfaces: an in vitro study Drs. Charles M. Cobb and Peter Vitruk

Practice profile Dr. Barry P. Levin

The new OsseoSpeed Profile EV To learn more, visit www.dentsplyimplants.com

Cover Tip-on Card

PAYING SUBSCRIBERS EARN 24 CONTINUING EDUCATION CREDITS PER YEAR!

Cover tip-ons position your message front and center to obtain maximum exposure. This is a one or two-sided marketing card that is attached to the outside of one of our leading publications

Belly Bands Bands are ideal for building brand awareness with your logo and promoting special announcements at trade shows and special events. A belly band wraps around the entire publication and must be removed before reading. Perf

Enter to Win A NOMAD Pro 2!

Business Reply Cards Increase leads and generate responses via a business reply card (BRC). Customize your message to a strategic niche market and evaluate all responses returned directly to you.

Enter Here For A Chance To Win!* Check all that apply. Complete and return to enter. © YES! Enter me to win a NOMAD Pro 2™ Portable X-Ray © YES! I want to schedule an in-office NOMAD Pro 2 demo © YES! I would like to receive product literature about NOMAD Pro 2 Practice or Doctor's Name:

I want to learn more about:

Street Address:

Digital Intraoral Sensor Cone Beam 3D

City, State, Zip:

Panoramic X-Ray System

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Do you currently own a NOMAD? © Y ES © NO

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Call toll-free 1-866-340-5522 | www.trynomad.com NOMAD is a registered trademark of Aribex, Inc. *By completing and submitting this card, I give NOMAD permission to contact me using the information provided above. I understand that no purchase is necessary to participate in this sweepstakes promotion and I do not have to submit to a sales presentation. Sweepstakes runs from July 1, 2014 until close of business July 31, 2015. Drawing will be held on or about September 15, 2015. Retail value of prize is $7,995. Please visit ‘http://nomad.gendex.com/terms-conditions’ for complete terms and conditions. Open to US practicing dentists only. Void where prohibited.

NOMAD_Medmark_Endo_Win_NOMAD_BRC_Jan_Feb.indd 1

Gatefold Covers

1/15/15 9:58 AM

FRONT

Perf

clinical articles • management advice • practice profiles • technology reviews

LET’S REDEFINE IMAGING

May/June 2015 – Vol 8 No 3

Endodontic Practice US

Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.

PROMOTING

EXCELLENCE

Is Your Practice State of the Art?

ENDODONTICS

The thick slice technique: a virtual periapical radiograph Dr. Richard S. Kahan

Inserts

A case featuring Mani Silk

Dr. Rich Mounce

Stop the pages from turning with a high impact, thicker paper stock full-page insert. An insert captures the attention of readers and affords you the added flexibility WE’RE ON A MISSION TO REDEFINE IMAGING. of producing a piece on unique paper stock. Increase leads and generate responses MISSION ACCOMPLISHED. by incorporating a business reply card (BRC) as part of the insert.

An interview with Joseph Maggio, DDS

NEW CS 8100 3D CBCT

If you haven’t looked at Carestream Dental imaging systems lately, it’s time. Because our new innovations make it easier than ever to improve diagnoses, streamline workflow – and save valuable time.

Surface of a root canal cleaned with conventional endodontic instruments (8000x magnification)

A new paradigm in endodontics

Conventional root canal therapies offer conventional results.

Optimal office design and planning with ASI

• Compact, lightweight design fits virtually any practice. • Four selectable fields of view cover daily diagnostics. • Precise, high-resolution 3D scans (75 µm) facilitate more-accurate diagnoses.

For cleaning that’s truly State of the Art, endodontists are turning to breakthrough Multisonic Ultracleaning™ technology. It’s sound science—and visionary thinking— engineered to reinvent the art of endodontics.

Practice profile

Dr. Allen Ali Nasseh

NEW RVG 6200 SENSOR

#thewaitisover

Polybags/Outserts

• Endo, perio and dentin-enamel filters for more-accurate diagnoses. • Always-active sensor provides a simplified workflow: Position. Expose. View. • Provides high-resolution, film-quality digital images.

May/June 2015 – Vol 8 No 3

For details on special financing and limited-time values, call 800.944.6365 or visit www.carestreamdental.com/MISSION.

Transform Your Endodontic Practice. See Inside. PAYING SUBSCRIBERS EARN 24 CONTINUING EDUCATION CREDITS PER YEAR!

Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.

Premium Placement Premium placement options provide your ads proprietary positioning allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.

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MedMark 2016 Media Kit

Production Calendar 2016 Endodontic Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline Issue at Shows

Spring

AAE/Instrumentation

1/11/2016

2/12/2016

Summer

Technology

4/7/2016

5/6/2016

Fall

Irrigation & Obturation

6/30/2016

8/1/2016

Oct. Digital Supplement

Imaging/Practice Management

8/26/2016

9/26/2016

Winter

Lasers

9/15/2016

10/14/2016

AAE, CDA S

CDA N, ADA

GNY

2016 Implant Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

Issue at Shows

February/March

Implant Systems

12/14/2015

1/12/2016

AO, Chicago MW

April/May

Small Diameter Implants

2/11/2016

3/11/2016

CDA S

June/July

Digital/Technology

4/14/2016

5/12/2016

August/September

Oral Surgery

6/13/2016

7/12/2016

CDA N, AAP, AAOMS

October/November

Periodontics

8/12/2016

9/12/2016

AAID, ADA, GNY, AAOMS W

December/January

Full Mouth Rehabilitation

10/17/2016

11/15/2016

ICOI W 2017

2016 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Deadline

Ad Deadline

January/February

Issue at Shows

Oral Surgery

11/20/2015

12/18/2015

Ortho World, Damon, Chicago MW

March/April

AAO/Technology

1/18/2016

2/16/2016

AAO, CDA S

May/June

Sleep Dental

3/16/2016

4/14/2016

July/August

Bracket Systems & Alignment

5/13/2016

6/13/2016

CDA N

September/October

Acceleration

7/14/2016

8/12/2016

ADA

November/December

Pedodontics/Practice Mngmt

9/8/2016

10/7/2016

GNY

2016 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Deadline

Spring

Imaging Â

1/4/2016

1/22/2016

Chicago MW, CDA S, Sleep & Wellness

Summer

TechnologyAADSM

3/31/2016

4/29/2016

AADSM

Fall

Education

6/24/2016

7/25/2016

CDA N, ADA

Winter

Pediatric Sleep Dentistry

9/22/2016

10/21/2016

GNY

MedMark 2016 Media Kit

Ad Deadline Issue at Shows

ALL All four publications OP Orthodontic Practice US

Trade Show Dates

EP Endodontic Practice US

IP Implant Practice US

Dental Sleep Practice

8 Spring issue

IP 9 Apr/May issue

IP 9 Feb/Mar issue OP 10-13 Damon Forum IP 12-14 ICOI Winter

OP 18 Jan/Feb issue

6-9 AAE

OP 15 Mar/Apr issue

IP 18-20 AO

Chicago MidWinter

ALL 12-14 CDA South

OP 29-5/3 AAO

3 Summer issue

IP 9 Aug/Sept issue

9-11 AADSM IP 10 June/July issue

OP 12 May/June issue

April

ALL 25-27

March

OP 27-29 Ortho World

February

January

19 Spring issue

OP 12 July/Aug issue

15-16 Sleep & Wellness

August

May

27 Summer issue

June

May

22 Fall issue

29 Fall issue

IP 1-4 AAOMS

OP 4 Nov/Dec issue ALL 8-10 CDA North

IP 10 Oct/Nov issue EP

IP 10-13 AAP

IP 13 Dec/Jan issue

18 Winter issue

IP 26-29 AAID

November

ALL 20-22 ADA

October

September

IP 18-23 AAOMS

11 Winter issue

14 Supplement

ALL 25-30 GNY

December

OP 9 Sept/Oct issue

MedMark 2016 Media Kit

Reprint Offerings Reprints of a Case Study, Product Profile, or Corporate Spotlight offer costeffective opportunities to stand out and make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high quality 4-color reprints that can differentiate your products, technologies, and services.

Build Your Brand Campaign or Endorse a Practice with Reprints • • • • • •

Use reprints as a marketing brochure Include reprints with sales proposals Use in a direct mail campaign to build brand impressions Use as a publicity tool Distribute at dental trade shows, demos, and seminars Display in practice and partner locations

Reprint Specifications • All reprints are printed in 4-color • Stunning finish • Available in 1-, 2-, 4-, 6- or 8-page formats

Pages

Quantity

Cost*

500

$900

1,000

$1,320

2,500

$1,800

500

$1,500

1,000

$1,920

2,500

$2,880

5,000

$3,500

500

$1,375

1,000

$2,250

2,500

$2,875

500

$1,675

1,000

$2,550

* Please note cost of shipping is not included and will be added to the final purchase price.

MedMark 2016 Media Kit

Advertising Specifications Ad and insert rates are per insertion. All options are available in our leading niche publications including, Implant Practice US, Endodontic Practice US, Orthodontic Practice US, and Dental Sleep Practice. Please contact a MedMark account executive at 866-579-9496 for advertising and materials closing deadlines and for any additional questions.

Print Advertisement Specs & Sizes: • Publication size 9" x 11.7" for Endodontic, Implant, and Orthodontic Practice US (See Red Chart) • Publication size 8.375" x 10.875" for Dental Sleep Practice (See Blue Chart) • All live copy must be kept .375" from all sides • Allow .5" safety at gutter for spreads • Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image • Ads should be supplied in 4-Color CMYK Process: no RGB or PMS • PDF-distilled at press quality • All images saved as JPG or TIFF, CMYK color format at 300 dpi • Rich blacks should not exceed C:30 M:25 Y:25 K:100 for images and graphics • All text should be a flat black C:0 M:0 Y:0 K:100 • Adobe Illustrator fonts outlined • Adobe InDesign – packaged with fonts and all files • We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above

Live Area

Full Page

Trim Bleed

Practice US Ad Specifications 2-Page Spread

Width

Height

Bleed

18.25"

11.95"

Trim

18"

11.7"

Live Area

17"

10.7"

Width

Height

9.25"

11.95"

Trim

11.7"

Live Area/No Bleed

10.7"

Width

Height

3.8"

10.7"

5.35"

Width

Height

Vertical

3.8"

5.35"

BRC

Width

Height

Vertical

6.75"

4.25"

Full Page Bleed

Half Page Vertical Horizontal

Quarter Page

Dental Sleep Practice Ad Specifications 2-Page Spread

Width

Height

17"

11.125"

Trim

16.75"

10.875"

Live Area

15.75"

9.875"

Full Page

Width

Height

Bleed

8.625"

11.125"

Trim

8.375"

10.875"

Live Area/No Bleed

7.375"

9.875"

Half Page

Width

Height

Vertical

3.58"

9.875"

Horizontal

7.375"

4.875"

Quarter Page

Width

Height

3.58"

4.875"

Bleed

LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY

Vertical

LEADING THE INDUSTRY IN TARGETING THE NICHE SPECIALTIES OF DENTISTRY

MedMark 2016 Media Kit

MedMark eMedia Specs Please e-mail materials to michellekang@medmarkaz.com. For questions, contact Michelle Kang at 623-312-8268. Note: Be sure to e-mail Michelle Kang with a list of people from your company that would like to receive the newsletter. Click Here to view a sample of the newsletter. Due Date: All materials are due 2 weeks prior to your campaign start date. Your start date is determined by the first newsletter date in which your ad is placed. Endo and Ortho newsletters go out every Tuesday at 6 a.m. MST (Arizona Time). Implant and DSP newsletters go out every Wednesday at 6 a.m. MST (Arizona Time).

Advertorial in Weekly Newsletter

Bubble Ad in Weekly Newsletter

Please submit:

1. Image: 275 x 150 pixels. Acceptable formats for images are JPG, GIF, or PNG. 2. Text below image: 60 words. Please send the copy in a Word document with the link. 3. Link for the “Read More” button and image: The “Read More” button and image will link to the full advertorial on your website. If you do not have the advertorial on your website, then we can do one of the following: • Link to a PDF attachment. You can make the file an interactive PDF and include hyperlinks to your website, so it’s not a complete stopping point. • Host the advertorial on our website. For this, we will need copy in a Word document and images to go with the advertorial. We can also include “visit our website for more information…” to link to your website.

1. Image: Use this Photoshop template to place your image inside the bubble: https://medmarkaz.sharefile.com/d-s430 a4d993d34f1a8. Please make sure the grey border is over your image. If you do not have Photoshop, please e-mail Michelle Kang the image sized at 180 x 180 pixels, and we can place it into the bubble for you. Keep in mind the image will be round, and the corners will be cut off. Acceptable formats for images are JPG, GIF, or PNG. 2. Text below image: 40-50 words. Please send the copy in a Word document with the link. 3. Link for the “Read More” and image: The “Read More” and image will link to the ad on your website. If you do not have the ad on your website, then we can link to a PDF attachment. You can make the file an interactive PDF and include hyperlinks to your website, so it’s not a complete stopping point.

MedMark 2016 Media Kit

Social Media Post Please submit: 1. URL of page you want to post: This will link the post to the page you want to share. 2. Text to post: This is what you want to say in the post. See example on the left. Please provide Twitter text separate. • Facebook and Google+ character limit: 55,000 • LinkedIn character limit: 22,000 • Twitter character limit: 150 3. Image: The image that will accompany the post. • Facebook, Google+ and LinkedIn image size: 1200 x 1200 pixels or 1200 x 600 pixels • Twitter image size: 1024 x 512 pixels Important: For Facebook images, make sure the image does not have text that covers more than 20% of the image. Use this tool to help you determine if your image is okay to post as an ad: https://www.facebook.com/ads/tools/text_overlay

Be sure to “Like” and “Follow” our pages Endo Social Media Sites: https://www.facebook.com/EndodonticPracticeUS https://plus.google.com/+Endopracticeus https://www.linkedin.com/company/endodontic-practice-us https://twitter.com/endopracticeus

Ortho Social Media Sites: https://www.facebook.com/OrthodonticPracticeUS https://plus.google.com/+Orthopracticeus/posts https://www.linkedin.com/company/orthodontic-practice-us https://twitter.com/orthopracticeus

Implant Social Media Sites: https://www.facebook.com/ImplantPractice https://plus.google.com/+Implantpracticeus https://www.linkedin.com/company/implant-practice-us https://twitter.com/implantpractice

DSP Social Media Sites: https://www.facebook.com/dentalsleeppractice https://plus.google.com/+Dentalsleeppractice https://www.linkedin.com/company/dental-sleep-practice https://twitter.com/dentalsleepmag

Web Banner Ad — We will contact you for your placement Top Banner & In Line Ads Please submit: 1. Banner image: 820 x 100 pixels 2. URL: The banner will link to a page on your website

Square Side Banner Please submit: 1. Banner image: 280 x 280 pixels 2. URL: The banner will link to a page on your website

Rectangle Side Banner Please submit: 1. Banner image: 280 x 460 pixels 2. URL: The banner will link to a page on your website

MedMark 2016 Media Kit