MedMark Media 2019 Media Kit by MedMark, LLC

From the Publisher Dear Media Buyers:

Connect. Be Seen. Grow. Succeed.

As publisher of MedMark Media, I am often asked about the secret to operating a successful business in the current competitive world. As a lifelong entrepreneur, this question has led to much introspection, research, and of course, some sweat and tears in the 14 years since I launched my first publication. The secret is actually very evident to those who read and advertise with us — that our dental publication brands represent a unique understanding of the niche dental world, evolving trends, and proven in-chair techniques. We have a laser focus on the dental industry that is direct, accurate, and intense. MedMark Media publications, Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and the award-winning Dental Sleep Practice, provide the most relevant information and valuable clinical and business insights to our readers. Our publications provide an enormous range of clinical and custom content including: industry-leading articles, practice management, practice profiles, continuing education opportunities, and emerging technology articles, written by world-renowned specialists and skilled general dentists. For our dental specialty readers to accomplish their clinical goals, they need to be aware of the technologies and equipment available that can help to provide better diagnostics and treatment or a better workflow for their practice. To that goal, we offer multi-faceted dental marketing. From print ads, to our DocTalk Dental live series, to Facebook Live interviews and custom webinars, we are constantly expanding the scope of our emedia packages to enhance lead generation options and help generate excitement for new product launches or existing products. Through conversations and attending conferences across a spectrum of specialties, our marketing team hears the needs and concerns of the dental community every day. We are always learning from our esteemed contacts in the dental industry who help their peers expand their comfort zones, their treatment options, and their businesses. MedMark Media publications remain focused on improving the lives of dentists’, their staffs, and ultimately, the patients — and our advertisers and authors are integral to achieving those lofty goals. I invite you to call us and see how we can bring your products or services to light, with our laser-focused, results-based approach to marketing. We’re looking forward to partnering with you and serving you — much success in 2019! All the best,

CONTENTS Lisa Moler Publisher/CEO

2019 MEDIA KIT

Publication Departments

2019 Print Ad Pricing

Continuing Education

Advertising Specifications

Dental Sleep Practice

15 Webinars

From the Managing Editor

Endodontic Practice US

17 Surveys

Implant Practice US

18 eMedia

Orthodontic Practice US

eMedia Packages

Production Calendar

eMedia Specs

Special Advertising Services

MedMark Media

2019 Media Kit

DocTalk Dental

Publication Departments ABST RACT S

Abstracts

dontic research

The latest in endo

keeping you presents the latest literature, Dr. Kishor Gulabivala relevant research up-to-date with the most Pulp treatment for in primary teeth

Includes abstracts from the world’s most read, referenced research and clinical dental journals. Word count: 1,000-1,500

extensive decay

P, Courson F, Durieux Smail-Faugeron V, H. AM, Fron Chabouis Muller-Bolla M, Glenny of Systematic Reviews. Cochrane Database Database Syst Rev, [Update of Cochrane 2003] (2014) 8:CD003220 Abstract dental caries is among Aim: In children, worldchronic diseases the most prevalent s are indicated for wide. Pulp intervention on the decay. Depending extensive tooth three pulp treatment severity of the disease, direct pulp capping, techniques are available: After treatment, pulpotomy, and pulpectomy. . This with a medicament the cavity is filled first a Cochrane review was an update of found review previous The published in 2003. regarding the relative insufficient evidence interventions, combining efficacy of these meditechnique and one one pulp treatment effects was to assess the aim The Dr. John Grah cament. and treatment techniques am illustrates of different pulp s s: 25 comparison ts for the treatment the benefits medicamen 53 different comparison associated pulp of accelerat in primary teeth. medicaments/techniques comparing different between different of extensive decay controlled trials Oral ed tooth move a pulp treatment The Cochrane comparisons between hree years ago, Methodology: for pulpotomy, 13 ment interventions combining I relocated , 13 City, children ts for pulpectomy Utah, which Register (to 25 October medicament in to Salt Lake different medicamen Health Group’s Trials technique and a s in orthod is a highly ontic different medicament the Cochrane Central involving dental pulp competitive comparisons between 2013) was searched, with extensive decay orthodontists market with a (The and two compariTrials (CENTRAL) review authors indepennumber for direct pulp capping, Register of Controlled primary teeth. Two of who practic as well as gener and risk of and pulpectomy. al practit 2013, Issue 9), MEDLINE e orthod carried out data extraction between pulpotomy ioners sons Cochrane Library dently ontics of to EMBASE clinica authors compared . Looking 14 trials lly differe October 2013), in duplicate. The for ways ntiate my Regarding pulpotomy, via OVID (1946 to 25 bias assessment I decid and (MTA) with formoed to new practic trials were contacted 25 October 2013), focus on mineral trioxide aggregate via OVID (1980 to randomized controlled e, patien and The October clinical 25 t to necessary. enhancing if experience (1945 reduced both the cresol (FC). MTA the Web of Science for additional information, by offerin treatm and and g accele for Grey Literature at 6, 12, and 24 months, ents and were clinical failure rated diminishing radiological failures 2013). The OpenGrey primary outcomes assoc at Trials was not statisticallyiated with orthod as defined in trials, Institutes of Health the pain although the difference the U.S. National radiological failure, I resear ontics. What Data synthesis was also showed favorableched and experi World Health Organization I found as significant. MTA Register, and the 6, 12, and 24 months. techniques for mented meta-analyses using outcomes measured; Registry Platform with differe is that I needed results for all secondary (WHO) Clinical Trials performed with pairwise just MTA y no to look beyonnt Statistical heterogeneit searched. There were differences between patients’ persp although again, ective ongoing trials were fixed-effect models. benefi d (with or date by I(2) coefficients. on the language statistically significant ts. As orthodontists s and perceived and FC were not restrictions placed are many was assessed using , we know root resorption health issues (3,910 randomized searching the electronic there Results: 47 trials the exception of pathological formation of publication when also assoc at and financ to three trials bridge compared ial studies were randomized iated dentin and burde Eligible included with keepi ns in treatm at 24 months databases. teeth) were results ent ng of the review published showed favorable clinica (two longer than neces patients 6 months). MTA in the previous version small hydroxide (CH)l issues single center and sary. The resorption,the include increased compared with calcium in 2003. All trials were measured, but of randomized teeth: decalcificatio risk of root FHEA, MSc, FDSRCS, PhD, andsignificant trials) for all outcomes sized (median number n, caries only Kishor Gulabivala, BDS, periodontal , gingivitis, of bias was low in of endodontology, and not statistically disease. emotional at is professor and chairman restorative dentistry differences were 68). Overall, the risk of In additi issues, trials being at unclear of radiological failure head of the department College on, to maint (with the exception one trial with all other ferric such as loss of Institute, University of the MTA with ain at Eastman Dental for motiva The overall quality comparingincrea treatment training program director 12 months). When or high risk of bias. compliance tion sed frustra London. He is also The 47 trials examined Number 4 tion on and and 8orthod endodontics in London. Volume evidence was low. both the ontists’ part, might patients’ ultimately orthodontists occur as on cases practice when treatm begin to lose mone 40 Endodontic y ent is prolon So what can we ged. 1 practices, do to differe grow our ntiate our businesses, more patien and becom t-centric in our treatm In a nutsh e ell, ent option more comfo we need better s? , shorte rtable treatm r, and practices, ent option this transl s. In my extractions, ates using passiv into doing fewer the Damo e self-lig n™ Syste ation with m or and accele Figure 1 rating treatm Insignia™ (Ormc o), (OrthoAccel ® ent Technologie with AcceleDent ® s, Inc.). According to the Journal John Graham recent of Ortho , DDS, MD, American Science degree dontic received Orthopedic self-ligating from Brigham his Bachelor of He received s (AJO-DO) s and Dentofacial orthodontics Young Universi his dental treatment those case survey, orthod of Dentistr degree from . Before ty. on averag y presenting studies, ontic e takes appro years to his medical in Dallas, Texas, and Baylor College I want to accelerating complete. degree from then ximately review other Southwestern the Universi received the 2 experimente treatment metho orthodontists However, nearly Medical ty of Texas school, School. ds in general 70% of d who replied survey were surgery at Dr. Graham complet After medical strate exactl with over the years that I’ve to the AJO-D training in Parkland ed an internsh interested y to demo oral and maxillof Memorial clinical proce O in adopt ip nthat neithe why the AJO-DO Hospital training, Dr. ing additio dures to Graham receivedacial surgery. Followin followed by report states r orthod nal the Universi but many reduce treatm ontists nor invasive g his his certifica ty of Rochest were not approaches patients te in orthodon surgical ent time, New York. er/Eastman dures. They aware of favor tics from to reduc treatment Dental Center such ing orthod deemed time. 1 in Rochest procein treatm a 20%-4 ontic er, Dr. Graham ent time 0% reduc is to be appea tion in his practicean orthodontist who use altern Invasive ling offers ative , but enoug AcceleDent he OrthoAccel ® techniques technique h orthodontic treatment Technologies.does not receive tooth move that accele to s to acce compensation tooth rate ment lerate from In my practi movement. 1 I opted to ce, do Wilcko I see 20%tion in treatm of mine dontics 40% reduc 16 Ortho ent time name on a patien dontic practic greater than and many and he could d Alex. Alex was t times much e that by a swimm using Accele ries in the anterior er, at all becau not breathe throug Dent and immediate tempora se he had h his nose Alex did a constricted and rationale for placing not want maxilla. to go throug rates the protocol h any kind Dr. Leon Pariente demonst of

CA SE ST UD Y

Accelerate self-ligatio your practice with effec n techniqu tive es

and objectives immediate implant placement after Educational aims illustrating present a case study This article aims to extraction of the UL1.

Expected outcomes answer the CE questions questions will the US subscribers can on page 38 to

Implant Practice article. Correctly answering from reading this earn 2 hours of CE , can: and temporization demonstrate the reader implant placement advantages of immediate • Recognize the in implant placement. when properly indicated. is a basic principle extraction. proper indication relies on atraumatic • Recognize that placement in part success of implant success. • Realize that the imperative for implant biological standpoint primary stability is placement from a • Realize that sufficient that assist in implant of materials and techniques • Identify types and prosthetic perspective.

EDU CAT ION

r, woman, nonsmoke 35-year-old Asian health, was referred in good general the left root fracture of after horizontal 1 and 2). incisor (Figures maxillary central a trauma she suffered from She reported that and that the broken several years before, had been discolored and tooth was severely fracturing. before treated endodontically n revealed a horizontal Clinical examinatio The periothe gingival level. root fracture below infecwith no sign of that dontium was healthy ic examination showed tion. Radiograph bone level. extended to the the fracture had were normal. ry relationships The intermaxilla high lip line. smile showed a Analysis of the

CON TIN UIN G

ement and

ediate implant plac

Case study: imm temporization

Treatment plan

hopeless. diagnosed as The UL1 was clinical l point of view, the From a periodonta as favorable: The situation was consideredthe same level as was at gingival margin mesial incisor, and the the adjacent central in their were present and and distal papillae

proper position. computerized The patient underwent available bone evaluate the tomography to as well area of the UL1 volume in the apex of the UL1 the buccal plate as the integrity of the CBCT examination of (Figure 3). The

patient presented Figures 1 and 2: The

with a horizontal root

Volume

6 Numbe r

Case Study/Technique Illustrate (with high-resolution images) and describe specific details of the course of interesting, innovative, or unusual treatment. For technique, discuss how materials, equipment, creativity, and skill combine to provide positive treatment options. Word count: 1,200-1,800

Clinical Articles Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,200-1,800

Continuing Education Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Word count: 2,000-2,500

Corporate Profile fracture of the left

maxillary central incisor

of the . He is a graduate York implants and periodontology Dentistry at the New in Paris limited to Program in Implant is in private practice and Implant Leon Pariente, DDS, at the Prosthetic completed the Advanced research projects Rene Descartes, has University of Paris and published several of Dentistry (2012), University College Descartes. University Paris Rene Department of the

apex and integrity bone volume at the Figure 3: The available was assessed of the buccal plate 35 Implant practice

In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,500-2,000

3 Volume 9 Number

Industry News/Materials & Equipment A page to inform readers about industry milestones, new products, and new technologies. Product press releases printed free of charge in all journals and on our publication websites. Word count: 150-200

Laboratory Link Written by leading laboratory technicians, lab procedures, empirical research, and evidencebased insights are provided for optimal clinical outcomes. Word count: 800-1,500

Practice Management Global marketing and management specialists share knowledge and insights on best practices for dental specialists, including quality treatments, maintaining high standards, and staff relationships. Word count: 800-1,600

Practice Profile Nominate a key opinion leader (KOL) to share his/her success story, career, and practicebuilding experience, inspirations, favorite products, and personal insights. Word count: 1,200-1,800

Product Profile Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 500-600

Step-by-Step Illustrate your product or service in full detail, with step-by-step educational instruction regarding performance and outcome. Word count: 500-1,000

Technology An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 500-1,500

MedMark Media

2019 Media Kit

Continuing Education

Education Advocate MedMark Media is devoted to the continuing success of dental professionals throughout the United States. Subscribers can find the power of education through our leading publications. Whether it is in print or digital form, our paid subscribers can earn CE credits through articles published in each issue. • 24 credits per year available through Orthodontic Practice US • 16 credits per year available through Implant Practice US • 16 credits per year available through Endodontic Practice US • 8 credits per year available through Dental Sleep Practice MedMark Media connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is KOL blind peer-reviewed and is AGD/PACE certified. Paid subscribers who pass a quiz, receive a certificate of completion.

Who needs CE credits? Dental professionals of varying specialties may be required to take continuing education courses to stay up-to-date on treatments and to meet state licensing requirements. Continuing education requirements are mandated differently within each state.

“In today’s hectic world, time makes it difficult to keep up with dental education, but MedMark provides quality CE whether you’re seeking education in Endodontics, Implants, Orthodontics, or even Dental Sleep Practice that you can complete on your own time schedule.”

How does a clinician get CE credits through MedMark Media publications? 1. Subscribe to a MedMark Media publication to receive CE login information. 2. Log on to review CE articles and take CE quizzes. 3. Upon successful completion, submit MedMark CE completion certifications to your regulatory agency.

Gregori M. Kurtzman, DDS

The FMC is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 12/1/2016 to 11/30/2018. Provider ID# 325231

CONTINUING EDUCATION BROUGHT TO YOU BY SEATTLE SLEEP EDUCATION, LLC

CONTINUING EDUCATION BROUGHT TO YOU BY

MedMark Media

2019 Media Kit

Dental Sleep Practice Dear Media Buyers, Each year, airway therapy becomes more important to the 150,000 practicing dentists in the United States. The American Dental Association has mandated, in a policy statement to their members, that every dentist has responsibilities to screen for sleep-related breathing disorders in their practice. Expansion of the service beyond mandibular advancement devices to dentist-appropriate testing, surgical and behavioral interventions, and the attention paid to the wide-open field of pediatric airway therapy means dentists will be looking even more closely at Dental Sleep Practice magazine. We remain the only publication dedicated to providing practical education to dentists about airway problems, and they are eager to learn. MedMark Media and Dental Sleep Practice are taking an evermore visible presence at highly visible dental education events, and name recognition grows with every issue. The message given to every dentist is the need to include their team and like-minded medical professionals in their service plan; Dental Sleep Practice gives practical tips for marketing, team development, and medical-provider collaboration. Adding Continuing Education in every issue has enhanced readership and gives even more credibility to DSP as the go-to publication for every practicing dentist. Supporting Dentists through Practical Sleep Apnea Education Steve Carstensen, DDS, D.ABDSM Editor-in-Chief

“It is so refreshing to see a publication that is devoted to the practitioner. Well done!” Steven Bender, DDS

Readership Profile Sleep Apnea, a sleep disorder that causes breathing to frequently stop and start, has been associated with significant health risks, including high blood pressure, diabetes, obesity, and heart disease. In the national effort to understand, diagnose, and treat this disorder, dental professionals have emerged as a niche yet important part of the community seeking to build a knowledge database aimed at alleviating human suffering due to Sleep Apnea. MedMark’s Dental Sleep Practice journal is specifically designed to serve the professionals whose practices focus on understanding and treating Sleep Apnea disorders in the United States. The journal caters to all in the industry, from newcomers seeking to immerse themselves in best practices to current practitioners sharing their latest insights to service or equipment providers benefiting from a constant and deep connection to current and potential customers. Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is peer-reviewed and AGD/PACE certified.

MedMark Media

2019 Media Kit

4 issues

Exclusive Distribution Dental Sleep Practice is distributed quarterly and has a national circulation of 30,000 specialty professionals. MedMarkâ&#x20AC;&#x2122;s proprietary circulation list is constantly updated, validated, and expanded to ensure Dental Sleep Practiceâ&#x20AC;&#x2122;s relevance and impact in the industry.

per year

74% GENERAL PRACTITIONERS who have incorporated sleep into their practice or are interested in dental sleep

Total Circulation

30,000

6% SLEEP PRACTITIONERS

20% DENTAL SLEEP PRACTITIONERS

Annual Editorial Calendar Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Editor-in-Chief, Steve Carstensen, DDS; Managing Editor, Lou Shuman, DMD, CAGS; and nationally recognized editorial advisors focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.

2019 Dental Sleep Practice Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Shows

Spring

Oral Appliances / Functional Appliance Therapy (Sleep, Sports Guards, TMJ, etc.)

12/19/2018

1/21/2019

Chicago MW, CDA S

Summer

AADSM / Team / Systems / Software / HSAT

3/19/2019

4/17/2019

AADSM

Fall

Airway Health / ENT / Breathing / Myofunctional / Pediatric Airway

6/26/2019

7/26/2019

CDA N, ADA

Winter

New Technology / Trends / Imaging / Other Medical Problems

9/20/2019

10/21/2019

GNY, Yankee

Content subject to change.

Visit us at www.dentalsleeppractice.com, or contact Manager of Client Services Adrienne Good at 623-340-4373 with any questions.

MedMark Media

2019 Media Kit

From the Managing Editor Dear Media Buyers: The editorial department of Endodontic Practice US, Implant Practice US, and Orthodontic Practice US is always searching for information, concepts, and products that pique dentists’ interests and grow their clinical skills and their businesses. Our authors are the best in their fields, and whether they are dentists, technology mavens, or practice management experts, their articles give clinicians guidance on how to be “more.” Key opinion leaders submit their insightful articles to us because they realize that our readers are people of action — eager to try new equipment, techniques, and methods. And we don’t just sit around on our editorial laurels and wait. We actively contact innovators to share their ideas so that our readers can learn more. This is what sets MedMark Media publications apart from other dental magazines — we strive to be “more” too. In each issue, from our peer-reviewed CEs and clinical articles, to columns on every aspect of the dental field, our articles are not only read, but come alive, as dentists put on their gloves, implement those concepts, and learn how to make their specialties even more productive. Please call or email me and discuss your ideas for articles, or topics that you would like to see in our publications. If you would like to advertise in our print issues, or take part in any of our emedia offerings, let me know, and I can connect you with our representatives who can bring your ideas into our dental world. Your business is our business. I conclude this year’s message with a quote about reading and becoming “more,” from Dr. Seuss, whose philosophy inspired so many children and still rings true about reading our publications. “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” I look forward to reaching for “more” together in 2019 and helping your companies and dental practices to advance in even more successful directions in the future. Warm regards,

Mali Schantz-Feld Managing Editor

“I love receiving my Endodontic Practice US issue every month. It is the most accessible “how to” and user-friendly endodontic magazine available anywhere. Indispensable. Richard Mounce, DDS

MedMark Media

2019 Media Kit

Endodontic Practice US Endodontists use advanced training, specialized procedures and employ the latest cuttingedge technology to provide a premium level of dental care. In fact, over the past few decades, the field of endodontics has benefited from a period of significant evolution in both the art and science of dental treatment.

Readership Profile MedMarkâ&#x20AC;&#x2122;s Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US delivers advanced, specialized, and current information ideally suited to the standards and expectations of the endodontic community. Additionally, as an AGD/PACE-certified publication, Endodontic Practice US empowers readers to fulfill their required continuing education credits.

The Power of Circulation Endodontic Practice US is distributed quarterly to a highly targeted, national circulation of 7,500 dental specialty professionals. MedMark Media regularly updates and improves its database of endodontic professionals to deliver quality, targeted information to a strong readership base in the U.S. market.

Exclusive Distribution Endodontic Practice US is a pillar in the endodontic community, connecting anyone dedicated to endodontic practices, education, and discussions. With its highly targeted reach and specialized information, Endodontic Practice US is proven to be the most effective publication through which to communicate all things endodontic.

Annual Editorial Calendar Each Endodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story our endodontic specialty readers count on.

85% ENDODONTISTS Total Circulation

7,500 15% GENERAL PRACTITIONERS who perform endodontics

2019 Endodontic Practice US Editorial Calendar Issue

Theme

Spring

Editorial Due

Ad Due

AAE â&#x20AC;&#x201C; New Technology, Products, Equipment and Trends / Microsurgery Tech.

1/18/2019

2/18/2019

Summer

Root Canal Irrigation and Obturation / RCT Retreatment / Implants

4/4/2019

5/6/2019

Fall

Instrumentation / Imaging / Education

7/5/2019

8/5/2019

Digital Suppl.

Trending Products

8/27/2019

9/26/2019

Winter

Practice and Patient Management Systems and Software / Team Education / Compliance (regulatory, legal and patient)

11/5/2019

12/6/2019

AAE, CDA S

CDA N, ADA, GNY

Chicago MW 2019

2019 Implant Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Spring

Digital Workflow (guided surgery, labs, equipment, technology)

Summer

Shows

12/12/2018

1/14/2019

Chicago MW, AO

Implant Successes and Failures / Females in Dentistry

3/12/2019

4/10/2019

CDA S

Fall

Trade Show Issue / New Technology, Products, Equipment and Trends / Imaging

6/19/2019

7/19/2019

CDA N, ADA, AAOMS, AAID, AAP

Winter

Oral Surgery / Periodontics

9/26/2019

10/25/2019

GNY, AAOMS W

2019 Orthodontic Practice US Editorial Calendar Issue

Theme

Editorial Due

Ad Due

Jan/Feb

Team Education / Compliance (regulatory, legal and patient)

11/12/2018

12/13/2018

March/April

AAO — New Technology, Products, Equipment, and Trends / Imaging

1/28/2019

2/26/2019

May/June

Esthetics and Mechanisms of Orthodontics / Successes and Failures

3/27/2019

4/26/2019

July/Aug

TMJ / TMD / Sleep / Oral Appliances

5/15/2019

6/14/2019

Sept/Oct

Bracket and Alignment Systems / Posttreatment (retention)

7/18/2019

8/16/2019

Nov/Dec

Practice and Patient Management Software and Systems

9/13/2019

10/11/2019

Content subject to change.

MedMark Media

2019 Media Kit

Shows AAO W, Chicago MW AAO, CDA S

CDA N, ADA

GNY

Special Advertising Services & Reprints Cover Banners Leverage the ultimate position on our cover and generate brand equity through a lasting impression! The best place to advertise, integrate, and engage with your strategic target market is on the cover of our niche publications. Templates and dimension details are available upon request. Our premier cover marketing banner package includes: • Introduction letter • Premium front cover banner position (cover banner is 1.15" x 11.7") • Receive a full-page ad with banner purchase

Cover Tip-on Card Cover tip-ons position your message front and center to obtain maximum exposure. This is a one- or two-sided marketing card that is attached to the outside of one of our leading publications

Belly Bands

Bands are ideal for building brand awareness with your logo and promoting special announcements at trade shows and special events. A belly band wraps around the entire publication and must be removed before reading.

Perf

D Pro 2! Enter to Win A NO MA

Business Reply Cards Increase leads and generate responses via a business reply card (BRC). Customize your message to a strategic niche market and evaluate all responses returned directly to you.

Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.

Street Addres s: City, State,

Zip:

I want to

E-mail: Phone:

Specialty:

Do you curren

No. of

Operations: tly own a NOMA Call toll-fr D? © Y ES © N ee 1-866 O -340-5522 NOMAD is | www.tryno a registered the informatio trademark mad.com have to submitn provided above. of Aribex, Inc. *By

I understan completin about Septembeto a sales presentati g and submitting d that on. Sweepsta no purchase is r 15, 2015. conditions Retail kes runs from necessary to this card, I give NOMAD . Open to participate US practicingvalue of prize is $7,995. July permissio in this sweepstak n to contact dentists only. Please visit 1, 2014 until close of business me using es promotion Void where ‘http://nom July ad.gendex prohibited NOMAD .com/term 31, 2015. Drawing and I do not . _Medmark_End s-conditio will be held ns’ for complete on or o_Win_NOMAD terms and

OSE. ..

LS ✓ CALCIFIED CANA TURES ✓ SEVERE CURVA ✓ MB2s STERILE Patented ACP™ Asymmetric Flute Design

Electropolished

Scan code

for a detailed product tutorial.

Inserts

By Your Side in Dentist Patented Booster Tip

NTATION DENTAL INSTRUME

Stop the pages from turning with a high impact, thicker paper stock full-page insert. An insert captures the attention of readers and affords you the added flexibility of producing a piece on unique paper stock. Increase leads and generate responses by incorporating a business reply card (BRC) as part of the insert.

™ TODAY! TEST DRIVE ESX of ESX ﬁles.

Submit this card

Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.

Premium Placement Premium placement options provide your ads proprietary positioning, allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.

Reprints Reprints of a case study, product profile, or corporate spotlight offer cost-effective opportunities to stand out and make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high-quality 4-color reprints that can differentiate your products, technologies, and services. Use reprints as a marketing brochure, as an insert in sales proposals, as a direct mail campaign, as a handout out at dental trade shows and seminars, or as a display in practices and partner locations. For a custom quote, please contact Creative Director/Production Manager Amanda Culver at amanda@medmarkmedia.com.

MedMark Media

2019 Media Kit

PACK

Address Phone

Offer expires 12/31/14.

Limit 1per dentist

while supplies last

4522

Polybags/Outserts

to receive a FREE

Name

about:

Other:

ight

b.indd 1

FRONT

E MAT TERS , CHO

learn more

Digital Intraor al Senso r Cone Beam 3D Panoramic X-Ray System Digital X-Ray Phosphor Plate

Handpieces

Dental Chair/L

_BRC_Jan_Fe

Perf

ANC WHE N PERF ORM

Gatefold Covers

Enter He re A Chance For To Win! *

Check all that apply. Comple te and return © YES! Enter to enter. me to win a NOMA © YES! I D Pro 2™ want to Portable schedule X-Ray an in-offic © YES! I would like e NOMA D Pro 2 to receive demo product literatu re about NOMA D Practice Pro 2 or Doctor' s Name:

ENTATION DENTAL INSTRUM B-4244-EP-11.14

1/15/15

9:58 AM

2019 Print Ad Pricing

Dental Sleep Practice Ad Rates Four Color

Cover Package

$16,500

$12.500

Full Page

$5,995

$5,399

Vertical Half Page

$3,299

$2,699

Horizontal Half Page

$3,299

Quarter Page

$1,699

Endodontic Practice US Ad Rates Four Color

Full Page

$4,235

$3,685

2-Page Spread

$8,003

$6,793

Horizontal Half Page

$2,365

$2,035

$2,699

Vertical Half Page

$2,365

$2,035

$1,299

Quarter Page

$1,430

$1,155

Back Cover

$6,380

Inside Back Cover

$5,225

Inside Front Cover

$6,710

Cover Banner (includes full page ad)

$8,223

$2,503

“The very best thing about Orthodontic Practice US is that doctors read it. That may sound obvious, but

BRC

whenever an article is published that’s even distantly related to the use of our technology, we hear about it.” Bob Davis, Director of Marketing | SureSmile

Orthodontic Practice US Rates Four Color

Full Page

$4,538

$4,235

2-Page Spread

$8,003

$7,095

Horizontal Half Page

$2,365

$2,035

Vertical Half Page

$2,365

Quarter Page

Implant Practice US Ad Rates 1x

Full Page

$4,538

$4,235

2-Page Spread

$8,003

$7,095

Horizontal Half Page

$2,365

$2,035

Vertical Half Page

$2,365

$2,035

$1,430

$1,155

Quarter Page

$1,430

$1,155

Back Cover

$6,380

Back Cover

$6,380

Inside Back Cover

$5,225

Inside Back Cover

$5,225

Inside Front Cover

$6,710

Inside Front Cover

$6,710

Cover Banner (includes full page ad)

$8,223

Cover Banner (includes full page ad)

$8,223

$2,503

BRC

Four Color

BRC

All rates quoted are net. 15% additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract.

MedMark Media

2019 Media Kit

Ad Specifications Ad and insert rates are per insertion. All options are available in our leading niche publications, including Dental Sleep Practice, Endodontic Practice US, Implant Practice US, and Orthodontic Practice US. Please contact a MedMark Media account executive at 866-579-9496 for advertising and materials closing deadlines and for any additional questions.

Print Advertisement Specs & Sizes: • Publication size 9" x 11.7" for Endodontic, Implant, and Orthodontic Practice US (See Red Chart) • Publication size 8.375" x 10.875" for Dental Sleep Practice (See Blue Chart) • All live copy must be kept .375" from all sides • Allow .5" safety at gutter for spreads • Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image • Ads should be supplied in 4-Color CMYK Process: no RGB or PMS • PDF-distilled at press quality • All images saved as JPG or TIFF, CMYK color format at 300 dpi • Rich blacks should not exceed C:50 M:50 Y:50 K:100 for images and graphics • All text should be a flat black C:0 M:0 Y:0 K:100 • Adobe Illustrator fonts outlined • Adobe InDesign – packaged with fonts and all files We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above.

Practice US Ad Specifications 2-Page Spread

Width

Height

Bleed

18.25"

11.95"

Trim

18"

11.7"

Live Area

17"

10.7"

Width

Height

9.25"

11.95"

Trim

11.7"

Live Area/No Bleed

10.7"

Width

Height

3.8"

10.7"

5.35"

Width

Height

Vertical

3.8"

5.35"

BRC

Width

Height

Vertical

6.75"

4.25"

Width

Height

Large

Medium

4.25"

Full Page Bleed

Half Page Vertical Horizontal

Quarter Page

Cover Tip-on

Live Area

Full Page

Trim Bleed

Dental Sleep Practice Ad Specifications 2-Page Spread

Width

Height

17"

11.125"

Trim

16.75"

10.875"

Live Area

15.75"

9.875"

Full Page

Width

Height

Bleed

8.625"

11.125"

Trim

8.375"

10.875"

Live Area/No Bleed

7.375"

9.875"

Half Page

Width

Height

Vertical

3.58"

9.875"

Horizontal

7.375"

4.875"

Quarter Page

Width

Height

3.58"

4.875"

Bleed

Please email ad materials to amanda@medmarkmedia.com.

MedMark Media

Vertical

2019 Media Kit

Webinars Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!

What a Webinar can do for you • • • • •

Product demo/product launch Special event promotions Continuing education course Content teaser Panel discussion

When/where • •

Online event Attend from anywhere, anytime

Why • • • • •

Live audience engagement Trusted brand endorsement Interactive customer feedback Convenience & accessibility Lead generation

HOW WE HELP YOU ENGAGE YOUR CUSTOMERS Custom Webinar Production • • • • • •

Audience Recruitment

Design and build landing page for promotion and registration Script and practice run assistance with KOL Live MedMark moderator MedMark to record/pre-record Live tech support On-demand program available for 24 months

• •

•

Side banner on website for six weeks One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) One eNewsletter promotion

Event Analytics & Lead Generation • • • •

Emedia campaign analytics Social media shares for Google+, Facebook, and Twitter Webinar analytics Contact information from registrants/participants

MedMark Media

2019 Media Kit

DocTalk Dental An Extension of Our Publications and a Strategy for Your Growth Engage your customers in conversations! MedMark Media CEO Lisa Moler has been in the industry for over 12 years and is constantly striving to create added value for her community. To that end, Lisa’s newest outreach engages customers and providers alike through the interactive and captivating DocTalk Dental live interview series. The impact of Lisa’s series is rippling through the industry! These videos can be used to educate, connect, and even broaden the dental professional community. Further, the videos can be syndicated through the Internet and will help you stand out from your competition. Lisa, as a disruptive marketer, will help position your company as the only choice for your provided services or product offerings by means of education, connection, and visibility.

WHAT’S INCLUDED Custom Video Production •

• • •

•

MedMark to coordinate and provide videographer/production staff Coordination with KOL Live interview with Lisa Moler (Publisher/CEO) 20-40 minute interview to be edited and final production to include 3-4 short videos for marketing On-demand program available for 24 months

Landing Page • •

•

Design and build landing page for promotion and registration Customized form layout, visuals, content, and messaging to help generate interest Added side panel with links to the company’s social media sites and website Automated follow-up email upon completion of the form

Social Media •

•

One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) Content curation for promotion of the video series

Print •

Print ads for promotion of interview series across all four publications

Lead Generation, Reporting & Stats • • •

One comprehensive report at the end of the campaign Lead list provided after completion of the campaign Leads collected up to 60 days from campaign start date and provided to client in “real time”

Website •

One side banner ad on specific publication’s website for 1 month

eNews • •

One eNewsletter promotion Content curation for promotion of the video series

Watch a promotional video about our DocTalk Dental interview series

MedMark Media

2019 Media Kit

Make it a podcast! DocTalk Dental now offers it’s prestigious interviews in audio format. Appeal to your target audience with the convenience of a podcast or combine video and audio in one robust multimedia package. Ask your sales representative for more information!

Surveys

Position your brand as a thought leader, fine-tune your messaging, optimize your communications, support a new product launch, or enhance the customer experience.

“We enjoyed our collaboration with DSP on their recent Dental Sleep Medicine survey. Sleep practitioners provided a robust response that will

We develop custom surveys to meet clients’ unique needs. With access to our database reach of over 140,000 dentists and specialists who are business decision-makers, we avail our strong relationships with our readers and website visitors to deliver premium access to an engaged audience. Leverage our audience to uncover insights related to: • Market Trends/Best Practices • Advertising Effectiveness • Buyer Motivations • Product Concept Testing • Buyer Segmentation • Customer Journey Mapping • Brand Reputation/Positioning • Digital Engagement • Message/Creative Testing • Customer Retention

provide valuable insights to WHAT’S INCLUDED

the sleep industry.” Heather Whalen, VP of Marketing ProSomnus Sleep Technologies

• Design and build of survey (up to 15 questions; multiple choice or numerical rating answers) • One HTML email blast • One weekly social media post (2 total) to all networks (Facebook, Twitter, LinkedIn and Google+)

MedMark Media

2019 Media Kit

• One banner ad and One homepage call-out on website for one month • Custom link for vendors to view real-time results • Only one survey to our audience per month

eMedia Our web edition, online videos, and digital edition complement our print edition by engaging our readers in the digital space. Reach our engaged digital audience through digital advertising, email newsletters, social media and integrated digital programs.

Display Advertising Reach thousands of visitors each month while they are actively searching for information, products and services. • Run-of-site banners • Video ads

Email Marketing Our rapidly growing eNewsletters offer information on upcoming events, trends, and more. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience. • eNewsletters • Dedicated e-blasts

Social Media Engage with our followers and your target audience through social media posts. We have a track record of success in delivering industry news, trends, events, and offers to our followers, fans, and connections. With one-on-one planning, we can help you keep your brand top-of-mind and help you build a growing pipeline of prospects and customers. Expand your brand recognition and visibility on our multiple social media channels today. • Facebook posts • Facebook Live videos • Twitter • LinkedIn • Google+

“I just finished up my two-day Endo Mastery course in Scottsdale, and it was an incredible success. Our event was sold out much due to the marketing we did with Endodontic Practice US. I want to thank you for helping me and my team move to the next level of excellence.” Dr. Ace Goerig, President | Endo Mastery

Custom-Sponsored Content Promote your brand, and grow your email database through custom content with a landing page. The customized form with graphics and/or video of the landing page will get visitors to sign up, fill out information, press buttons like “subscribe” and “share,” and click-through to buy products. Read more about our landing page package on the next page.

3,651 Total Reach

3,687 Total Reach

MedMark Media

2019 Media Kit

eMedia Packages Multi-Platform Advertising That Works!

Website top ba

nner

Website side banner

Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels, including eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.

eMedia 1 Month Package – $5,500 • One side banner ad on the website for 1 month • One eNewsletter spot • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign

Facebook Live – $2,000 Go Live to engage followers, ignite product interest, and grow your audience in new ways with Facebook • Includes up to 3 interviews with a maximum recording time of 5 minutes per interview • The video will be published to the page so that fans and friends who missed it can watch at a later time. • Promotion of Facebook Live video post LIVE recording through on-page boosting • Basic performance stats will be provided (reach & actions)

Lead Generation Package – $8,250

eNewsletter ad

Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. Landing page package includes: • Customized form with graphics and video provided by the client • Support from the eMedia team to provide feedback on layout, visuals, content and messaging to help generate results • Added side panel with links to the company’s social media sites and website • Automated follow-up email upon completion of the form • One side banner ad on the website for one month • One eNewsletter spot • One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Google+) • One comprehensive report at the end of the campaign • Lead list provided after completion of the campaign

Webinars – $8,500* eNewsletter ad

See page 15 for details *Upgrade the Webinar to be CE accredited for an additional $500.

DocTalk Dental – $15,000 See page 16 for details Podcast audio package quotes available upon request

Custom Survey – $7,500 See page 17 for details Custom 6-month and yearly packages available upon request.

MedMark Media

2019 Media Kit

Integrated Marketing Packages We put our best eMedia and print minds together to craft marketing packages designed to meet four common goals our clients express the greatest interest in Lead Generation, Branding, Product/Service Launch, and Education. Each package contains those marketing elements that experience and data have shown to be especially effective in achieving the goals of the package, leveraging eMedia and print to result in a comprehensive approach to serve your needs.

Lead Generation Integrated Package Our lead generation package blends eMedia and print to provide you with the coverage and repetition required to reach your audience with your persuasive messaging and credible content. As data has proven, repetition is key; seldom does a single, short-term initiative yield impressive results. It’s only through consistently reaching your audience through print and eMedia channels over a sustained period of time that you can maximize your opportunity to realize your lead generation objectives. Each package is discounted from regular rate card pricing. • 4-week eMedia Campaign with Landing Page • Webinar • Full page print ad • 1 page of editorial • 1 BRC or outsert

Branding Package Our branding package is intended to keep you and your brand top-of-mind among your target audience, ensure that you achieve your brand positioning objectives, build brand equity, and maintain your branding advantages. While branding is a tricky science, to maximize brand value, it’s essential that you maintain a sustained presence. Recognizing that, our experts have crafted a blend of eMedia and print to accomplish these branding objectives. • 4-week eMedia Campaign with Landing Page • Full page print ad • 1 page of editorial • 4 page Corporate Profile article

Launch Package for Products and/or Services Our clients frequently introduce a new product or service to their target audiences. When doing so, those launches need to compete for attention with the other noise in the market. You only have one chance to launch, so it has to be done right. Our professionals have crafted a package that combines eMedia and print to ensure you make the splash you need for a launch of new products or services. • 4-week eMedia Campaign with Landing Page • Webinar • Full page print ad • 1 page of editorial • 1 page Product Profile or 1 page Q&A

Education Package Our clients have had tremendous success educating their target audiences through our eMedia and print services. Embedding promotion within the context of education is a powerful and highly effective marketing technique that builds awareness and understanding of your products and/or services in a credible, less obviously commercial manner. Our professionals have designed an education package that includes the components that have worked wonders for our clients. We’re sure you’ll be pleased with the results. • Webinar (CE accredited) • 5-6 page Sponsored CE Article • 2-3 page Educational Editorial • Full page print ad • Reprints of Sponsored CE Article

MedMark Media

2019 Media Kit

“Working with MedMark has been a great experience. Their editors have their fingers on the pulse of the industry and provide excellent opportunities to deliver editorial pieces, clinical cases and webinars to our key audiences” Amanda Gong, PR Manager Carestream Dental

eMedia Specifications eNewsletter Ad • • • •

280 x 280 pixels JPEG format Include a call-to-action Provide link to URL

Website Banners Top Banner • 820 x 100 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL Square Side Banner • 280 x 280 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL Rectangle Side Banner • 280 x 460 pixels • JPEG or GIF format • Include a call-to-action • Provide link to URL

BEST PRACTICES eNewsletter and Web Ad Best Practices Use bright product/clinical imagery to grab the attention of potential customers. Make sure your content has a clear “call-to-action” to encourage people to click on your ad. We recommend you limit the amount of text on your image to generate the best click-through rates. Think of this as a teaser to get people to click on the ad.

Please email eMedia materials to agood@medmarkmedia.com. All materials are due 2 weeks prior to your campaign start date.

MedMark Media

2019 Media Kit

Social Media Posts Image Guidelines • Facebook, LinkedIn and Google+ Image Size: 1200 x 627 pixels • Twitter Image Size: 1024 x 512 pixels • In order for us to “boost” your Facebook post, Facebook images cannot have text that takes up more than 20% of the image. Use this tool to help you: https://www.facebook. com/ads/tools/text_overlay • Please see Facebook’s newest policies about “before” and “after” images and surgery/ operations images here: https://www.facebook.com/policies/ads/ • Provide a different image for each week of your campaign. We do not recommend running the same post every week. Lifestyle images, clear product images, people using the product, videos and testimonials perform very well on social media. Text Guidelines • Facebook, LinkedIn and Google+ recommended character limit: 150 characters • Twitter character limit: 250 characters • Make sure there is always a clear call-to-action in your text Video Guidelines • Maximum Facebook video size and length: 1.75 GB and 45 mins. • Upload video files here: https://medmarkaz.sharefile.com/r-r97808e35e9d48719 • Video size and length are very limited for Google+, LinkedIn, and Twitter. For those sites, please use an image or snapshot of the video instead, and we will link the post to watch the video on your website. Note: We recommend placing the video on your website for your promotion, so we link the Google+, LinkedIn, and Twitter post to your website as opposed to YouTube or Vimeo.

Facebook Best Practices Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post. Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results. Content/Copy – The perfect posting length is right around 100 characters. If your character count is too long, people may lose interest. Also, content with strong messages or experience have more impact. Call to Action – Include a call to action and tell your customers what you want them to do.

LIKE & FOLLOW US Endodontic Practice US Social Media https://facebook.com/ EndodonticPracticeUS https://plus.google.com/+Endopracticeus https://www.linkedin.com/company/ endodontic-practice-us https://twitter.com/endopracticeus Orthodontic Practice US Social Media https://facebook.com/ OrthodonticPracticeUS https://plus.google.com/ +Orthopracticeus/posts https://www.linkedin.com/company/ orthodontic-practice-us https://twitter.com/orthopracticeus Implant Practice US Social Media https://facebook.com/ImplantPractice https://plus.google.com/ +Implantpracticeus https://www.linkedin.com/company/ implant-practice-us https://twitter.com/implantpractice Dental Sleep Practice Social Media https://facebook.com/dentalsleeppractice https://plus.google.com/ +Dentalsleeppractice https://www.linkedin.com/company/ dental-sleep-practice https://twitter.com/dentalsleepmag

MedMark Media

2019 Media Kit

dale,

, Suit

otts 9, Sc

Loop

9-400

-62 : 480 | Fax 6 a 9 nw 79-94 Gree .com 866-5 0 N. 1572 55 | media 9 8 1 mark 2 d 6 e 0 .m 48 www den y Hay

5260

AZ 8

TEAM MEDMARK Lisa Moler | CEO/Publisher lmoler@medmarkmedia.com /in/lisamolermedmark/

Carol Stagg | National Account Manager carol@medmarkmedia.com /in/carol-stagg-3885913/

Mali Schantz-Feld | Managing Editor mali@medmarkmedia.com /in/mali-schantz-feld-6b4b2ba/

Adrienne Good Manager â&#x20AC;&#x201C; Client Services/Sales Support agood@medmarkmedia.com /in/adriennegood/

Betty Romanek | Assistant Editor betty@medmarkmedia.com Dr. Steve Carstensen | DSP Editor stevec@medmarkmedia.com /in/steve-carstensen-9b833b11/ Mark Finkelstein VP of Sales & Business Development mark@medmarkmedia.com /in/mark-finkelstein-b026a78/ Celeste Scarfi-Tellez National Account Manager celeste@medmarkmedia.com /in/celeste-scarfi-3b415798/

Amanda Culver Creative Director/Production Manager amanda@medmarkmedia.com /in/amanda-m-culver Matt Simpson | Marketing Strategist matt@medmarkmedia.com /in/mksimpson/ April Gutierrez | Social and PR Manager april@medmarkmedia.com /in/aprilhundza/ Melissa Minnick | Front Office Administrator melissa@medmarkmedia.com