2023 Media Kit
Constantly evolving — for you
The dental community continues to innovate and invent, and the MedMark Media team is doing an extraordinary job of keeping up with the times. Our leadership, advertising, editorial, and emedia teams serve our readers and advertisers with creative ways to keep in touch and open for business and information. We continue to grow and change to serve you as effectively as possible, with our print and digital publications, online CEs, and webi nars that bring you knowledge and give you CE credits. We consistently update our web pages and news and share interesting discussions with insightful key opinion leaders in our podcasts and videos. Our leadership and team continue to innovate, brainstorm, and serve our readers and advertisers with inspiring approaches to share pertinent informa tion. Every article and digital offering brings its own insight on meaningful change to the constantly evolving niches in dentistry.
Staying relevant has been our focus for more than 17 years — we have always adjusted our strategies to keep our readers and advertisers positive and profitable. Our knowledge able authors and clinical content consistently reflect quality. Our multi-faceted approach reaches a wide array of readers both in specialty and general practices. We proudly continue to innovate through our digital offerings combined with our existing print publications. This combination is our “secret sauce” and one that continues to be a successful key formula for our clients and partners. We are one of the most visible marketing companies within dentistry, utilizing Facebook, Twitter, LinkedIn, and Instagram, with our news, podcasts, webinars and live interviews — MedMark brings your message to your target audience 24/7.
We have grown a reputation for creative marketing solutions and articles on phenom enal scientific concepts that impact dentists and patients alike. We continue to “think outside the box,” and offer opinions and facts to help you and your staff expand your craft, your options, skills, and techniques.
At MedMark, we strive to help dental professionals achieve fulfilling, balanced, profit able, busy lives. We hope to help all dental professionals stay positive, focused, and engaged with us as they have over these many years. Through Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and Dental Sleep Practice, we have continued to develop strategic industry opportunities to assist in maintaining a healthier America. This year, we are thrilled to debut our newest publication, Pediatric Dental Practice US. Arti cles will focus on oral health from infancy through teens and offer pediatric dentists new insights on helping young patients retain their beautiful smiles throughout their lifetimes. Call us, let us help you move forward and be a part of the future. We truly appreciate and value you all. Together we can boost clinical accomplishments and practice success. To your best success!
Publisher/CEO
MedMark Media
4 Dental Sleep Practice 5 Orthodontic Practice US 6 Endodontic Practice US 7 Implant Practice US 8 Pediatric Dental Practice US 8 Special Ad Services 9 2023 Print Ad Pricing 10 Production Calendar 11 Advertising Specs 12 eMedia 13 Webinars 14 DocTalk Dental 15 eMedia Packages 16 eMedia Specs 18 Contact Us
2 MedMark Media | 2023 Media Kit From the Publisher
Contents
Abstracts
Includes abstracts from the world’s most-read referenced research and clinical dental journals. Word count: 600-1,250
Case Study/Technique
Illustrate (with high-resolution images) and describe specific details of the course of interesting, innovative, or unusual treatment. For technique, discuss how mate rials, equipment, creativity, and skill combine to provide positive treatment options. Word count: 1,000-1,600
Clinical Articles
Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,000-1,800
Continuing Education
Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Word count: 2,000-3,000
Corporate Profile
In-depth features focus on remarkable dental manufacturers and indus try-leading technology companies. This four-page section is an exclu sive position offered only once per issue. Word count: 1,250-2,000
Industry News/Materials & Equipment
A page to inform readers about industry milestones, new products, and new technologies. Product press releases printed free of charge in all journals and on our publication websites. Word count: 100-200
Laboratory Link
Written by leading laboratory technicians, lab procedures, empirical research, and evidence-based insights are provided for optimal clinical outcomes. Word count: 600-1,250
Practice Management
Global marketing and management specialists share knowledge and insights on best practices for dental specialists, including quality treatments, maintaining high standards, and staff relationships. Word count: 600-1,250
Practice Profile
Nominate a key opinion leader (KOL) to share his/her success story, career, and practice- building experience, inspirations, favorite products, and personal insights. Word count: 1,200-1,800
Product Profile
Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 400-600
Step-by-Step
Illustrate your product or service in full detail with step-by-step educational instruc tion regarding performance and outcome. Word count: 400-800
Technology
An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 600-1,250
3 MedMark Media | 2023 Media Kit
Publication Departments
Sleep Apnea, a sleep disorder that causes breathing to frequently stop and start, has been associated with significant health risks, including high blood pressure, diabetes, obesity, and heart disease. In the national effort to understand, diagnose, and treat this disorder, dental professionals have emerged as a niche yet important part of the community seeking to build a knowledge database aimed at alleviating human suffering due to Sleep Apnea.
Readership Profile
MedMark’s Dental Sleep Practice journal is specifically designed to serve the professionals whose practices focus on understanding and treating Sleep Apnea disorders in the United States. The journal caters to all in the industry, from newcomers seeking to immerse themselves in best practices to current practitioners sharing their latest insights to service or equipment providers benefiting from a constant and deep connection to current and potential customers. Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportu nities to learn, apply, and retain valuable educational information. Continuing education is peer-reviewed and AGD/PACE certified.
Exclusive Distribution
Dental Sleep Practice is distributed quarterly and has a national circulation of 30,000 specialty professionals. MedMark’s proprietary circulation list is constantly updated, validated, and expanded to ensure Dental Sleep Practice’s relevance and impact in the industry.
Annual Editorial Calendar
Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Chief Dental Editor, Steve Carstensen, DDS, D.ABDSM; Chief Medical Editor, Lee A. Surkin, MD, FACC, FCCP, FASNC; and nationally recognized editorial advisors focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.
Visit us at www.dentalsleeppractice.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions. Total Circulation 30,000 74% GENERAL PRACTITIONERS who have incorporated sleep into their practice or are interested in dental sleep 6% SLEEP PRACTITIONERS 20% DENTAL SLEEP PRACTITIONERS Dr. Erin Elliott Dr. Mayoor Patel Dr. Mark Murphy Dr. John Remmers Dr. Jamison Spencer Dr. Edward Sall Dr. John Tucker Dr. Barry Glassman Dr. Jagdeep Bijwadia Dr. Steve Lamberg Dr. John Viviano Dr. Stacy Ochoa Influencers 2023 Dental Sleep Practice Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Oral Appliance Therapy / Temporary Appliances / Adjunctive Therapy / Non-PAP Treatments / Appliance Innovations 12/14/2022 1/12/2023 Chicago MW Summer Trade Show Issue – AADSM Special Section / Boosting Awareness of DSM –Consumer Marketing / Physician Networking / Medical Billing / Telemedicine / Coaching & Consulting 3/6/2023 4/4/2023 AADSM Fall Home Sleep Testing Equipment & Services / Wearables / Patient Screening & Monitoring Devices / Software / Pediatric SDB / TMD / Lasers 6/15/2023 7/17/2023 ADA Winter Business of DSM / Tips & Techniques / Next 5 Years of Sleep / New Trends / Marketing / Case Presentation / Medico-legal 9/15/2023 10/16/2023 GNY Content subject to change. 4 MedMark Media | 2023 Media Kit Dental Sleep Practice
Influencers
Dr. Daniel Rinchuse
Dr. Donald Rinchuse
Dr. Bradford Edgren
Dr. Ricky Harrell
Dr. Lawrence Jerrold
Dr. Larry White Dr. Edward Lin
Dr. Shalin Shah Dr. Rohit Sachdeva Dr. Lou Shuman
Dr. Antonino Secchi
Dr. Stuart Frost
Dr. George Cisneros
Dr. Steven Olmos Dr. Bruce Seidberg Dr. Robert Kaspers
Dr. John L. Hayes
Dr. David Alpan
Dr. Duane Grummons Dr. Daniel Klauer
Visit us at www.orthopracticeus.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
Total Circulation 10,000 10% GENERAL PRACTITIONERS who perform orthodontics 90% ORTHODONTISTS 5 MedMark Media | 2023 Media Kit
US
readers
2023 Orthodontic Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Trade Show Issue – AAO Special Section / New Technology, Products, Equipment, & Trends / Imaging / Esthetics and Mechanisms of Orthodontics 1/20/2023 2/20/2023 AAO Summer Bracket and Alignment Systems / Clear Aligners / Posttreatment, Retention, & Whitening / Successes and Failures 4/24/2023 5/23/2023 ORTHOPRENEURS Fall 3D Printing / TMJ / TMD / Sleep / Oral Appliances / Myofunctional Therapy / Pediatric Treatment 7/20/2023 8/18/2023 ADA, Ortho Pearls Winter Lasers / Practice and Patient Management Software & Systems / Team and Staffing / Coaching and Educational Courses / Oral Surgery 10/17/2023 11/15/2023 Chicago MW 2024 Content subject to change.
Endodontists use advanced training, specialized procedures, and the latest cutting-edge technology to provide a premium level of dental care. In fact, over the past few decades, the field of endodontics has benefited from a period of significant evolution in both the art and science of dental treatment.
Readership Profile
MedMark’s Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US delivers advanced, specialized, and current information ideally suited to the standards and expectations of the endodontic community. Additionally, as an AGD/PACE-certified publication, Endodontic Practice US empowers readers to fulfill their required continuing education credits.
Exclusive Distribution
Endodontic Practice US is distributed quarterly to a highly targeted, national circulation of 7,500 dental specialty professionals. MedMark Media regularly updates and improves its database of endodontic professionals to deliver quality, targeted information to a strong readership base in the U.S. market. Endodontic Practice US is a pillar in the endodontic community, connecting anyone dedicated to endodontic practices, education, and discussions. With its highly targeted reach and specialized information, Endodontic Practice US is proven to be the most effective publication through which to communicate all things endodontic.
Annual Editorial Calendar
Each Endodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story our endodontic specialty readers count on.
www.endopracticeus.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
Dr.
Dr.
Dr.
Dr.
Dr. Jorge Alberdi Dr.
Ali Nasseh Dr.
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Dr.
Dr.
Dr.
Dr.
Influencers Total Circulation 7,500 15% GENERAL PRACTITIONERS who perform endodontics 85% ENDODONTISTS 2023 Endodontic Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Trade Show Issue – AAE Special Section – New Technology, Products, Equipment, & Trends / Microsurgery Tech. 1/27/2023 2/27/2023 AAE Summer Root Canal Irrigation and Obturation / RCT Retreatment / Implants / Lasers 4/17/2023 5/18/2023 Fall Instrumentation / Imaging / Education / Advances in Irrigation Techniques 7/14/2023 8/14/2023 ADA, GNY Winter Bioceramic Sealers / Practice & Patient Management Systems and Software / Team Education / Compliance (regulatory, legal, and patient) / Connecting Implant & Endo 10/24/2023 11/22/2023 Chicago MW 2024 Content subject to change. 6 MedMark Media | 2023 Media Kit Endodontic Practice US Visit us at
Dr. Garth Hatch Dr. Rich Mounce Dr. John West Dr. Dennis Brave
L. Stephen Buchanan Dr. Robert Fleisher
Gregori Kurtzman
Martin Trope
Gary Glassman
Allen
Nishan Odabashian
S. Ryan Facer
Sam Kratchman
Charles Goodis
Randy W. Garland
Brett E. Gilbert
Dental practitioners whose offices work with dental implants well understand the specific factors necessary to maintain a high standard of customer care, from special education and training to knowledge on the latest equipment. To be sure, dental implant professionals are trusted partners of patients seeking to improve a most personal aspect of their lives — their esthetic image.
Readership Profile
MedMark’s Implant Practice US is produced exclusively for implant dentists and GPs performing implant techniques. Recognized as one of the leading implant clinical journals in the United States, Implant Practice US is a trusted partner of all top implant practitioners who desire to deliver quality patient care.
Exclusive Distribution
Implant Practice US is distributed quarterly to a highly targeted, national circulation of 10,000 dental specialty professionals. Implant Practice US is AGD/PACE certified, a powerful tool to maintain and increase circulation, and empowers readers to fulfill their required continuing education credits. Implant specialists require focused and rele vant information. Implant Practice US speaks directly to the needs of this exclusive group and offers an unpar alleled opportunity to break in at the ground level.
Annual Editorial Calendar
Each Implant Practice US edition features peer-re viewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our implant specialty readers count on.
Dr. Justin Moody
Dr. Gregori Kurtzman
Dr. Ara Nazarian
Dr. Jay Reznick
Dr. Michael Pikos
Dr. Dean Vafiadis
Dr. Tarun Agarwal
Dr. Brian Young
Dr. Michael Freimuth
Dr. Douglas Wright
Dr. Suheil Boutros
Dr. Barry Levin
Dr. Charles Schlesinger
Dr. David Little
Dr. John Minichetti
Visit us at www.implantpracticeus.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
10% GENERAL PRACTITIONERS 25% ORAL SURGEONS 40% IMPLANT DENTISTS 10% PROSTHODONTISTS 15% PERIODONTISTS Total Circulation 10,000 2023 Implant Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Education & Training Special Section / Digital Workflow / Guided Surgery / Technology & Equipment / Lasers 12/21/2022 1/19/2023 Chicago MW Summer Implant Success and Failures / Esthetics / Labs / Metal Free Alternatives / Small-Diameter Implants / Exotic Implants (zygomatic, pterygoids, vomer) 3/27/2023 4/26/2023 Fall Trade Show Issue – Special Section / New Technology and Robotics, Products, Equipment, & Trends / Imaging / 3D Printing / Sinus Grafting 6/22/2023 7/24/2024 AAOMS, AAID, ADA, AAP Winter Oral Surgery / Periodontics / Peri-implantitis / Same-Day Fixed Full-Arch Techniques / Anesthesia & Sedation 9/22/2023
7 MedMark Media | 2023 Media Kit
US
Influencers
10/23/2023 GNY Content subject to change.
Implant Practice
If you want your message to reach pediatric dentists in thousands of dental offices, MedMark Media has launched a new publication titled Pediatric Dental Practice US.
Pediatric dentists use advanced training, specialized procedures, and the latest cuttingedge technology to provide a premium level of dental care. Over the past few decades, the field of pediatric dentistry has benefited from a period of significant evolution in both the art and science of dental treatment. Articles will focus on oral health from infancy through teens and offer pediatric dentists new insights on helping young patients retain their beautiful smiles throughout their lifetimes.
MedMark’s Pediatric Dental Practice US will be produced exclusively for pediatric dentists and GPs performing pediatric dental techniques. It will have a national circulation of 10,000 dental specialty professionals.
Cover Tip-on Card
Cover tip-ons position your message front and center to obtain maximum exposure. This is a two-sided marketing card that is attached to the outside of one of our leading publications.
Inserts & Business Reply Cards
Stop the pages from turning, and capture the attention of readers with a high-impact, thicker paper stock insert. Increase leads and generate responses by incorporating a business reply card (BRC) as part of a full-page insert or a stand-alone BRC. Customize your message to a strategic niche market, and evaluate all responses returned directly to you.
Polybags/Outserts
Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.
Gatefold Covers
Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.
Premium Placement
Premium placement options provide your ads proprietary positioning, allowing you to gain primary positions throughout our print and digital issues near the most distinguished editorial.
Reprints
Reprints of a case study, product profile, or corporate spotlight offer cost-effective opportunities to make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high-quality 4-color reprints that can differentiate your company and products. For a custom quote, contact Amanda Culver at amanda@medmarkmedia.com.
2023 Pediatric Dental Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Myofunctional Therapy / Materials & Equipment / Caries / Lasers / Imaging 1/9/2023 1/20/2023 AAPD Fall Airway / Orthodontics / Technology & Trends / Anesthesia & Sedation / Practice and Patient Management / Behavioral Disorders 7/7/2023 8/7/2023 BABT Content subject to change. Visit us at www.pediatricdentalpractice.com or contact National Account Manager Adrienne Good at
with any questions. 8 MedMark Media | 2023 Media Kit Pediatric Dental Practice US
623-340-4373
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& Reprints
9 MedMark Media | 2023 Media Kit 2023 Print Ad Pricing Orthodontic Practice US Rates Four Color 1x 4x Full Page $5,520 $5,160 2-Page Spread $10,490 $10,130 Horizontal Half Page $2,980 $2,570 Vertical Half Page $2,980 $2,570 Cover Package Inquire for pricing. Frequency and discounted packages available. Back Cover Inside Back Cover Inside Front Cover Special Section BRC Outsert Dental Sleep Practice Ad Rates Four Color 1x 4x Full Page $7,080 $6,720 2-Page Spread $13,455 $13,095 Horizontal Half Page $4,160 $3,400 Vertical Half Page $4,160 $3,400 Cover Package Inquire for pricing. Frequency and discounted packages available. Back Cover Inside Back Cover Inside Front Cover Special Section BRC Outsert All rates quoted are net 15%; additional positioning charge added to premium positions inside publication and must commit to an irreversible 1-year contract. Implant Practice US Ad Rates Four Color 1x 4x Full Page $5,520 $5,160 2-Page Spread $10,490 $10,130 Horizontal Half Page $2,980 $2,570 Vertical Half Page $2,980 $2,570 Cover Package Inquire for pricing. Frequency and discounted packages available. Back Cover Inside Back Cover Inside Front Cover Special Section BRC Outsert Endodontic Practice US Ad Rates Four Color 1x 4x Full Page $5,220 $5,040 2-Page Spread $9,920 $9,680
Half Page $2,980 $2,570
Half Page $2,980 $2,570
Package
for pricing.
and discounted packages available.
Cover
Back Cover
Cover
Section
Horizontal
Vertical
Cover
Inquire
Frequency
Back
Inside
Inside Front
Special
BRC Outsert
2023 Pediatric Dental Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Myofunctional Therapy / Materials & Equipment / Caries / Lasers / Imaging 1/9/2023 1/20/2023 AAPD Fall Airway / Orthodontics / Technology & Trends / Anesthesia & Sedation / Practice and Patient Management / Behavioral Disorders 7/7/2023 8/7/2023 BABT Content of all publications is subject to change without notice. 2023 Dental Sleep Practice Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Oral Appliance Therapy / Temp. Appliances / Adjunctive Therapy / Non-PAP Tx / Appliance Innovations 12/14/2022 1/12/2023 Chicago MW Summer Trade Show Issue – AADSM Special Section / Boosting Awareness of DSM – Consumer Marketing / Physician Networking / Medical Billing / Telemedicine / Coaching & Consulting 3/6/2023 4/4/2023 AADSM Fall Home Sleep Testing Equipment & Services / Wearables / Patient Screening & Monitoring Devices / Software / Pediatric SDB / TMD / Lasers 6/15/2023 7/17/2023 ADA Winter Business of DSM / Tips & Techniques / Next 5 Years of Sleep / New Trends / Marketing / Case Presentation / Medico-legal 9/15/2023 10/16/2023 GNY 2023 Orthodontic Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Trade Show Issue – AAO Special Section / New Technology, Products, Equipment, & Trends / Imaging / Esthetics and Mechanisms of Orthodontics 1/20/2023 2/20/2023 AAO Summer Bracket and Alignment Systems / Clear Aligners / Posttreatment, Retention, & Whitening / Successes and Failures 4/24/2023 5/23/2023 ORTHOPRENEURS Fall 3D Printing / TMJ / TMD / Sleep / Oral Appliances / Myofunctional Therapy / Pediatric Tx 7/20/2023 8/18/2023 ADA, Ortho Pearls Winter Lasers / Practice and Patient Management Software & Systems / Team and Staffing / Coaching and Educational Courses / Oral Surgery 10/17/2023 11/15/2023 Chicago MW 2024 2023 Endodontic Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Trade Show Issue – AAE Special Section – New Tech., Products, Equipment, & Trends / Microsurgery Tech. 1/27/2023 2/27/2023 AAE Summer Root Canal Irrigation and Obturation / RCT Retreatment / Implants / Lasers 4/17/2023 5/18/2023 Fall Instrumentation / Imaging / Education / Advances in Irrigation Techniques 7/14/2023 8/14/2023 ADA, GNY Winter Bioceramic Sealers / Practice & Patient Management Systems and Software / Team Education / Compliance (regulatory, legal, and patient) / Connecting Implant & Endo 10/24/2023 11/22/2023 Chicago MW 2024 2023 Implant Practice US Editorial Calendar Issue Theme Editorial Due Ad Due Shows Spring Education & Training Special Section / Digital Workflow / Guided Surgery /Tech & Equip / Lasers 12/21/2022 1/19/2023 Chicago MW Summer Success & Failures / Esthetics / Labs / Metal Free Alternatives / Small-Diameter & Exotic Implants 3/27/2023 4/26/2023 Fall Trade Show Issue – Special Section / New Technology and Robotics, Products, Equipment, & Trends / Imaging / 3D Printing / Sinus Grafting 6/22/2023 7/24/2024 AAOMS, AAID, ADA, AAP Winter Oral Surgery / Periodontics / Peri-implantitis / Same-Day Fixed Full-Arch Techniques / Anesthesia 9/22/2023 10/23/2023 GNY 10 MedMark Media | 2023 Media Kit Production Calendar
Ad and insert rates are per insertion. All options are available in our leading niche publications, including Dental Sleep Practice, Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and Pediatric Dental Practice US. Please contact a MedMark Media account executive at 866-579-9496 for advertising and materials closing deadlines and any other additional questions.
Print Advertisement Specs & Sizes:
• Publication size 8.375" x 10.875"
• All live copy must be kept .375" from all sides
• Allow .5" safety at gutter for spreads
• Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image in the gutter Ads should be supplied in 4-Color CMYK Process: no RGB or PMS
• PDF-distilled at press quality
• All images saved as JPG or TIFF, CMYK color format at 300 dpi
• Rich blacks should not exceed C:50 M:50 Y:50 K:100 for images and graphics
• All text should be a flat black C:0 M:0 Y:0 K:100
10.875"
10.125"
11.125"
10.875"
10.125"
9.875"
• Adobe Illustrator fonts outlined Adobe InDesign – packaged with fonts and all files We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above. For cover banner specifications, please contact Creative Director Amanda Culver at amanda@medmarkmedia.com.
4.875"
4.875"
4.25"
4.25"
11 MedMark Media | 2023 Media Kit
Advertising Specs
Please email ad materials to
Cover
Full Page Live Area 7.625 x 10.125 Trim 8.375 x 10.875 Bleed 8.625 x 11.125
amanda@medmarkmedia.com.
Banner 2023 Ad Specifications
2-Page Spread Width Height Bleed 17" 11.125" Trim 16.75"
Live Area 16"
Full Page Width Height Bleed 8.625"
Trim 8.375"
Live Area/No Bleed 7.625"
Half Page Width Height Vertical 3.58"
Horizontal 7.375"
Quarter Page Width Height Vertical 3.58"
BRC Width Height Horizontal 6.75"
Cover Tip-on Width Height Large 7" 5" Medium 6"
Our web edition, online videos, and digital issue complement our print edition by engaging our readers in the digital space. Reach our engaged digital audience through digital advertising, email newsletters, social media, and integrated digital programs.
Display Advertising
Reach thousands of visitors each month while they are actively searching for information, products and services.
• Run-of-site banners: banner ads, inline ads and pop ups (static images, gifs and webforms)
Email Marketing
Our rapidly growing eNewsletters offer information on upcoming events, trends, and more. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience.
• eNewsletters
Dedicated e-blasts
• Nurture campaigns
Social Media
Engage with our followers and your target audience through social media posts. We have a track record of success in delivering industry news, trends, events, and offers to our followers, fans, and connections. With one-on-one planning, we can help you keep your brand top-ofmind and help you build a growing pipeline of prospects and customers.
• Facebook posts & Facebook Live videos and stories YouTube • Twitter
• LinkedIn
• Instagram & Instagram TV and stories
Custom-Sponsored Content
Dr. Ace Goerig, President Endo Mastery
Total Reach
Promote your brand, and grow your email database through custom content with a landing page. The customized form with graphics and/or video of the landing page will get visitors to sign up, fill out information, press buttons like “subscribe” and “share,” and click-through to buy products. Read more about our landing page package on page 15.
Surveys or A/B Testing
Position your brand as a thought leader, fine-tune your messaging, optimize your communications, support a new product launch, or enhance the customer experience. We develop custom surveys to meet clients’ unique needs. With access to our database reach of over 140,000 dentists and specialists who are business decision-makers, we avail our strong relationships with our readers and website visitors to deliver premium access to an engaged audience.
Design and build of survey – up to 15 questions; multiple choice or numer ical rating answers (survey only)
• Two HTML email blasts
• One weekly social media post (2 total) One banner ad and one homepage call-out (2 variations) on website for 1 month
• Only one survey or A/B test to our audi ence per month
Six ad set variations over 4 weeks (A/B testing only)
“Our event was sold out much due to the marketing we did with Endodontic Practice US. I want to thank you for helping me and my team move to the next level of excellence.”
2,266 Total Reach
8,878
12 MedMark Media | 2023 Media Kit eMedia
For digital ad specifications,
contact Michelle
Britzius at emedia@medmarkmedia.com.
Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!
Webinar Opportunities
Product demo/product launch
• Special events
• Continuing education course
• Panel discussion
When/where
Online event
• Attend from anywhere, anytime
Why
• Live audience engagement
• Trusted brand endorsement Interactive customer feedback Convenience and accessibility
• Lead generation
Offer Free CE
• One hour total length
• Minimum of 10 CE quiz questions 10 minute attendee open Q&A
• Education content focus (must meet minimum requirements)
How We Help You Engage Your Customers
Custom Webinar Production
Design and build landing page for promotion and registration
• Script and technical assistance for KOL
• Live MedMark moderator
• MedMark to pre-record Live tech support
On-demand program available for 24 months
Event Analytics & Lead Generation
Emedia campaign analytics
Audience Recruitment
Side banner on website for 6 weeks
• One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
• One eNewsletter promotion Three dedicated email blasts
Social media shares for Instagram, Facebook, and Twitter
• Webinar analytics
• Contact information from registrants/participants
13 MedMark Media | 2023 Media Kit
Webinars
Make it a podcast!
DocTalk Dental now offers its prestigious interviews in audio format. Appeal to your target audience with the convenience of a podcast, or combine video and audio in one robust multimedia package.
Ask your sales representative for more information!
Listen now to a podcast s
An Extension of Our Publications and a Strategy for Your Growth
Engage your customers in conversations! MedMark Media CEO Lisa Moler has been in the industry for more than 17 years and is constantly striving to create added value for her commu nity. To that end, Lisa’s newest outreach engages customers and providers alike through the interactive and captivating DocTalk Dental live/virtual interview series. The impact of Lisa’s series is rippling through the industry! These videos can be used to educate, connect, and even broaden the dental professional community. Further, the videos can be syndicated through the Internet and will help you stand out from your competition. Lisa, as a disruptive marketer, will help position your company as the only choice for your provided services or product offerings by means of education, connection, and visibility.
What’s Included
Custom Audio/Video Production
• MedMark to coordinate and provide videographer/audio engineer/ production staff
• Coordination with KOL Live or virtual interview with Lisa Moler (Publisher/CEO)
• 20-40 minute interview to be edited On-demand program available for 24 months
Landing Page
• Design and build landing page for promotion and registration Customized form layout, visuals, content, and messaging to help generate interest
• Sponsor section on the page with company logo, description, and link to the company’s website
• Automated follow-up email upon completion of the form
Website
• One side banner ad on specific publication’s website for 1 month
eNews
• One eNewsletter promotion
• Content curation for promotion of the video series
Social Media
• One weekly social media post (2 total) to all networks (Facebook, FB Stories, Twitter, YouTube, LinkedIn, Instagram, and IG Stories)
• Content curation for promotion of the video series Email
• Two dedicated email blasts
Podcast
• 15 Second Pre-roll
Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds.
• A 30-Second Post-roll Sponsor call to action
Lead Generation, Reporting & Stats
One comprehensive report at the end of the campaign
• Lead list provided after completion of the campaign
• Leads collected up to 30 days from campaign start date and provided to client in “real time”
14 MedMark Media | 2023 Media Kit DocTalk Dental
Watch one of our DocTalk Dental interview series videos s
eMedia Packages
Multi-Platform Advertising That Works!
Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various chan nels, including eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.
Back to Biz Digital Promo – $5,745
• 2 week emedia campaign (can include video or static images)
• One weekly social media post (2 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
• One side banner ad on the website for 2 weeks
One enewsletter highlight Dedicated email blast to Specialty lists (add on 80k+ general practitioner emails for $500).
eMedia 1-Month Package – $6,325
One side banner ad on the website for 1 month
• One eNewsletter spot
• One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
• One comprehensive report at the end of the campaign Product Demo – $2,590
Go Live to engage followers, ignite product interest, and grow your audience in new ways with Facebook
• Includes one interview with a maximum recording time of 30 minutes
The video will be published to the page so that fans and friends who missed it can watch at a later time.
• Promotion of Facebook Live video post LIVE recording through on-page boosting
• Basic performance stats will be provided (reach & actions)
Lead Generation Package – $9,775
Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise, and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. Landing page package includes:
• Customized form with graphics and video provided by the client
• Support from the eMedia team to provide feedback on layout, visuals, content, and messaging to help generate results
• Added side panel with links to the company’s social media sites and website
Automated follow-up email upon completion of the form
• One side banner ad on the website for 1 month
• One eNewsletter spot
• One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
One comprehensive report at the end of the campaign
Lead list provided after completion of the campaign
Webinars – $9,775*
See page 13 for details (*Upgrade the Webinar to be CE accredited for an additional $1,500.)
DocTalk Dental – Live: Call for Pricing | Zoom/Virtual $9,775 | Podcast $5,175
See page 14 for details
Custom Survey or A/B Testing – $9,775
See page 12 for details
15 MedMark Media | 2023 Media Kit
eNewsletter
Website top banner Website side banner
eNewsletter ad
ad
Custom 6-month and yearly packages available upon request.
eNewsletter Ad
350 x 350 pixels
JPEG format
• Include a call-to-action
• Provide link to URL
Website Banners
Top Banner
• 820 x 100 pixels
• JPEG or GIF format
• Include a call-to-action
• Provide link to URL
Square Side Banner
• 350 x 350 pixels
• JPEG or GIF format
Include a call-to-action
• Provide link to URL
Best Practices
eNewsletter and Web Ad Best Practices
Use bright product/clinical imagery to grab the attention of potential customers. Make sure your content has a clear “call-to-action” to encourage people to click on your ad. We recommend you limit the amount of text on your image to generate the best click-through rates. Think of this as a teaser to get people to click on the ad.
16 MedMark Media | 2023 Media Kit eMedia Specifications
All materials are due 3 weeks prior to your campaign start date. For emedia spec questions, contact emedia@medmarkmedia.com.
Social Media Posts
Image Guidelines
Facebook, LinkedIn, and Twitter Image Size: 1200 x 630 pixels
• Instagram Image Size: 1080 x 1080 pixels
• For best possible performance in organic and “boosted” Facebook posts, images should not have text that takes up more than 20% of the image.
• Facebook has strict restrictions for Branded Content partnerships and Advertising/Boosting. Do NOT include surgical, x-ray, before/after, beautification encouragement, sensationalism, needles/injections, or any sharp tools. Facebook’s Policies: https://www.facebook.com/ policies/ads/
• Provide a different image for each week of your campaign. We do not recommend running the same post every week. Lifestyle images, clear product images, people using the product, videos, and testimonials perform very well on social media.
Text Guidelines
• Facebook, LinkedIn, and Instagram recommended character limit: 150 characters Twitter character limit: 250 characters (including hashtags and any tagged accounts)
• Make sure there is always a clear call-to-action in your text
• If you have hashtags associated with your brand/campaign, please share them.
Video Guidelines
• Maximum video length: 2 minutes (30-60 seconds recommended)
• Maximum video file size: 50 MB
If the call-to-action is to have readers visit your video on another page, please share an image or snapshot of the video and the link to the video you are promoting.
Upload Materials
•2-week campaign: https://medmarkmedia.com/submission-form/2-week-social-campaign/ •4-week campaign: https://medmarkmedia.com/submission-form/4-week-social-campaign/
Facebook Best Practices
Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post. Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results.
Content/Copy – The perfect posting length is approximately 100 characters. If your char acter count is too long, people may lose interest. Also, content with strong messages or expe rience have more impact.
Call-to-Action – Include a call-to-action, and tell your customers what you want them to do.
Like & Follow Us
Dental
Sleep Practice Social Media
https://facebook.com/ dentalsleeppractice
https://www.instagram.com/ dentalsleeppractice/ https://www.linkedin.com/company/ dental-sleep-practice https://twitter.com/dentalsleepmag
Orthodontic Practice US Social Media https://facebook.com/ OrthodonticPracticeUS
https://www.instagram.com/ orthodonticpracticeus/ https://www.linkedin.com/company/ orthodontic-practice-us https://twitter.com/orthopracticeus
Endodontic Practice US Social Media https://facebook.com/ EndodonticPracticeUS
https://www.instagram.com/ endodonticpracticeus/ https://www.linkedin.com/company/ endodontic-practice-us https://twitter.com/endopracticeus
Implant Practice US Social Media
https://facebook.com/ImplantPractice https://www.instagram.com/ implantpracticeus/ https://www.linkedin.com/company/ implant-practice-us https://twitter.com/implantpractice
17 MedMark Media | 2023 Media Kit
eMedia Specifications
Lisa Moler | CEO/Publisher lmoler@medmarkmedia.com /in/lisamolermedmark/
Adrienne Good National Account Manager agood@medmarkmedia.com /in/adriennegood/
Melissa Minnick
Sales Assistant & Client Services melissa@medmarkmedia.com /in/melissa-minnick-2622bb191/
Amanda Culver
Creative Director/Production Manager amanda@medmarkmedia.com /in/amanda-m-culver
Mali Schantz-Feld | Managing Editor mali@medmarkmedia.com /in/mali-schantz-feld-6b4b2ba/
Betty Romanek | Assistant Editor betty@medmarkmedia.com
Dr. Steve Carstensen | DSP Chief Dental Editor steve@medmarkmedia.com /in/dr-steve-carstensen-9b833b11/
Dr. Lee Surkin | DSP Chief Medical Editor drsurkin@n3sleep.com /in/lee-a-surkin-md-facc-fccp-fasnc-faasm2232a66/
Amzi Koury | Marketing & Digital Strategy amzi@medmarkmedia.com /in/amzi-koury
Eileen Kane | Web Support webmaster@medmarkmedia.com /in/eileenmkane/
April Gutierrez | Social Media Manager socialmedia@medmarkmedia.com /in/aprilhundza/
Michelle Britzius | eMedia Coordinator emedia@medmarkmedia.com /in/michellebritzius/
Hana Kahn | Digital Marketing Assistant support@medmarkmedia.com /in/hanakahn/
15720 N. Greenway Hayden Loop, Suite 9, Scottsdale, AZ 85260 480-621-8955 | 866-579-9496 www.medmarkmedia.com
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