2024 Media Kit
Constantly evolving — for you
The dental community continues to innovate and invent, and the MedMark Media team is doing an extraordinary job of keeping up with the times. Our leadership, advertising, editorial, and emedia teams serve our readers and advertisers with creative ways to keep in touch and open for business and information. We continue to grow and change to serve you all in the most effective ways possible, with our print and digital publications, online CEs, and webinars that bring you knowledge and give you CE credits. We consistently update our web pages and news and share interesting discussions with insightful key opinion leaders in our podcasts and videos. Our leadership and team continue to innovate, brainstorm, and serve our readers and advertisers with creative ways to share pertinent information. Every article and digital offering brings its own insight on meaningful change to the constantly evolving niches in dentistry.
Staying relevant has been our focus for almost 2 decades — we have always adjusted our strategies to keep our readers and advertisers positive and profitable. Our knowledgeable authors and clinical content consistently reflect quality. Our multi-faceted approach reaches a wide array of readers both in specialty and general practices. We proudly continue to innovate through our digital offerings combined with our existing print publications. This combination is our “secret sauce” and one that continues to be a successful key formula for our clients and partners. We are one of the most visible marketing companies within dentistry, utilizing Facebook, Twitter, LinkedIn, and Instagram, with our news, podcasts, webinars and live interviews — MedMark brings your message to your target audience 24/7. We have grown a reputation for creative marketing solutions and articles on phenomenal scientific concepts that impact dentists and patients alike. We continue to “think outside the box,” and offer opinions and facts to help you and your staff expand your craft, your options, skills, and techniques.
At MedMark, we strive to help dental professionals achieve fulfilling, balanced, profitable, busy lives. We hope to help all dental professionals stay positive, focused, and engaged with us as they have over these many years. Through Endodontic Practice US, Implant Practice US, Orthodontic Practice US, Pediatric Dental Practice US, and Dental Sleep Practice, we have continued to develop strategic industry opportunities to assist in maintaining a healthier America. Our newest publication, Pediatric Dental Practice US, focuses on oral health from infancy through teens and offers pediatric dentists new insights on helping young patients retain their beautiful smiles throughout their lifetimes.
Call us, let us help you move forward and be a part of the future. We truly appreciate and value you all. Together we can boost clinical accomplishments and practice success.
To your best success!
Publisher/CEO MedMark MediaAbstracts
Includes abstracts from the world’s most-read referenced research and clinical dental journals. Word count: 600-1,250
Case Study/Technique
Illustrate (with high-resolution images) and describe specific details of the course of interesting, innovative, or unusual treatment. For technique, discuss how materials, equipment, creativity, and skill combine to provide positive treatment options. Word count: 1,000-1,600
Clinical Articles
Peer-reviewed clinical articles cover new techniques, technologies, and products. Detailed case reports with large clinical images guide readers through specific steps of successful cases. Word count: 1,000-1,800
Continuing Education
Peer-reviewed educational articles deliver current topics, offering 2 hours of CE credit per article. Word count: 2,000-3,000
Corporate Profile
In-depth features focus on remarkable dental manufacturers and industry-leading technology companies. This four-page section is an exclusive position offered only once per issue. Word count: 1,250-2,000
Industry News/Materials & Equipment
A page to inform readers about industry milestones, new products, and new technologies. Product press releases printed free of charge in all journals and on our publication websites. Word count: 100-200
Laboratory Link
Written by leading laboratory technicians, lab procedures, empirical research, and evidence-based insights are provided for optimal clinical outcomes. Word count: 600-1,250
Practice Management
Global marketing and management specialists share knowledge and insights on best practices for dental specialists, including quality treatments, maintaining high standards, and staff relationships. Word count: 600-1,250
Practice Profile
Nominate a key opinion leader (KOL) to share his/her success story, career, and practice- building experience, inspirations, favorite products, and personal insights. Word count: 1,200-1,800
Product Profile
Detailed information on new product launches, expanded product lines, and upcoming product innovations. Word count: 400-600
Step-by-Step
Illustrate your product or service in full detail with step-by-step educational instruction regarding performance and outcome. Word count: 400-800
Technology
An excellent forum for in-depth explanations of practice-changing products and how advanced technologies are leveraged. Word count: 600-1,250
Dental Sleep Practice
Sleep Apnea, a sleep disorder that causes breathing to frequently stop and start, has been associated with significant health risks, including high blood pressure, diabetes, obesity, and heart disease. In the national effort to understand, diagnose, and treat this disorder, dental professionals have emerged as a niche yet important part of the community seeking to build a knowledge database aimed at alleviating human suffering due to Sleep Apnea.
Readership Profile
MedMark’s Dental Sleep Practice journal is specifically designed to serve the professionals whose practices focus on understanding and treating Sleep Apnea disorders in the United States. The journal caters to all in the industry, from newcomers seeking to immerse themselves in best practices to current practitioners sharing their latest insights to service or equipment providers benefiting from a constant and deep connection to current and potential customers. Whether it’s in print or digital form, our subscribers can earn 8 continuing education credits per year in Dental Sleep Practice. MedMark connects subscribers with outstanding opportunities to learn, apply, and retain valuable educational information. Continuing education is peer-reviewed and AGD/PACE certified.
Exclusive Distribution
Dental Sleep Practice is distributed quarterly and has a national circulation of 30,000 specialty professionals. MedMark’s proprietary circulation list is constantly updated, validated, and expanded to ensure Dental Sleep Practice’s relevance and impact in the industry.
Annual Editorial Calendar
Dr. Erin Elliott
Dr. Mayoor Patel
Dr. Mark Murphy
Dr. John Remmers
Dr. Jamison Spencer
Dr. Edward Sall
Dr. John Tucker
Dr. Barry Glassman
Dr. Jagdeep Bijwadia
Dr. Steve Lamberg
Dr. John Viviano
Dr. Stacy Ochoa
30,000
74% GENERAL PRACTITIONERS who have incorporated sleep into their practice or are interested in dental sleep
6% SLEEP PRACTITIONERS 20% DENTAL SLEEP PRACTITIONERS
Each Dental Sleep Practice edition is peer-reviewed and features clinical spotlights, medical insights, and practice management content. Our highly respected Chief Dental Editor, Steve Carstensen, DDS, D.ABDSM; Chief Medical Editor, Lee A. Surkin, MD, FACC, FCCP, FASNC; and nationally recognized editorial advisors focus on blending current topics, sector news, in-depth product profiles, and CE-quality articles for our Dental Sleep Practice readers.
Orthodontic Practice US
Orthodontics is built upon a 2,000-year history of medicine and dentistry, and the specialty continues to evolve. Modern practices are highly specialized and require advanced education and training. Further, according to the National Health and Nutrition Examination Survey up to 30% of the population could benefit from orthodontic treatment, making orthodontics one of the most prevalent of all specialized dental practices.
Readership Profile
MedMark’s Orthodontic Practice US is produced for those specializing in orthodontics as well as those interested in staying current on the industry evolution. The journal focuses on delivering quality, cutting-edge information and is a valued resource for both practitioners and service or equipment providers. Orthodontic Practice US is an AGD/PACE-certified publication, empowering readers to fulfill their required continuing education credits.
Exclusive Distribution
Orthodontic Practice US is distributed quarterly to a highly targeted, national circulation of 10,000 dental specialty professionals. MedMark Media maintains an up-to-date circulation list of orthodontic professionals and actively works to improve the publication’s readership base in the U.S. market. Orthodontic Practice US works, through its subscriber base, to connect the orthodontic community and to reach the industry’s most influential practitioners. The narrow scope of Orthodontic Practice US ensures that those wishing to interact with orthodontic specialists are in direct communication.
Annual Editorial Calendar
Each Orthodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story that our orthodontic specialty readers count on.
or
Dr. Daniel Rinchuse
Dr. Donald Rinchuse
Dr. Bradford Edgren
Dr. Ricky Harrell
Dr. Lawrence Jerrold
Dr. Larry White
Dr. Edward Lin
Dr. Shalin Shah
Dr. Rohit Sachdeva
Dr. Lou Shuman
Dr. Antonino Secchi
Dr. Stuart Frost
Dr. George Cisneros
Dr. Steven Olmos
Dr. Bruce Seidberg
Dr. Robert Kaspers
Dr. John L. Hayes
Dr. David Alpan
Dr. Duane Grummons
Dr. Daniel Klauer
with any questions.
Endodontic Practice US
Endodontists use advanced training, specialized procedures, and the latest cutting-edge technology to provide a premium level of dental care. In fact, over the past few decades, the field of endodontics has benefited from a period of significant evolution in both the art and science of dental treatment.
Readership Profile
MedMark’s Endodontic Practice US is produced exclusively for endodontists and GPs performing endodontic techniques. Recognized as one of the leading endodontic clinical journals in the United States, Endodontic Practice US delivers advanced, specialized, and current information ideally suited to the standards and expectations of the endodontic community. Additionally, as an AGD/PACE-certified publication, Endodontic Practice US empowers readers to fulfill their required continuing education credits.
Exclusive Distribution
Endodontic Practice US is distributed quarterly to a highly targeted, national circulation of 7,500 dental specialty professionals. MedMark Media regularly updates and improves its database of endodontic professionals to deliver quality, targeted information to a strong readership base in the U.S. market. Endodontic Practice US is a pillar in the endodontic community, connecting anyone dedicated to endodontic practices, education, and discussions. With its highly targeted reach and specialized information, Endodontic Practice US is proven to be the most effective publication through which to communicate all things endodontic.
Annual Editorial Calendar
85%
Dr. Garth Hatch
Dr. Rich Mounce
Dr. John West
Dr. Dennis Brave
Dr. L. Stephen Buchanan
Dr. Robert Fleisher
Dr. Gregori Kurtzman
Dr. Martin Trope
Dr. Gary Glassman Dr. Jorge Alberdi
Dr. Allen Ali Nasseh
Dr. Nishan Odabashian
Dr. S. Ryan Facer
Dr. Sam Kratchman
Dr. Charles Goodis
Dr. Randy W. Garland
Dr. Brett E. Gilbert
Each Endodontic Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story our endodontic specialty readers count on.
7,500
15%
us at www.endopracticeus.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
Dental practitioners whose offices work with dental implants well understand the specific factors necessary to maintain a high standard of customer care, from special education and training to knowledge on the latest equipment. To be sure, dental implant professionals are trusted partners of patients seeking to improve a most personal aspect of their lives — their esthetic image.
Readership Profile
MedMark’s Implant Practice US is produced exclusively for implant dentists and GPs performing implant techniques. Recognized as one of the leading implant clinical journals in the United States, Implant Practice US is a trusted partner of all top implant practitioners who desire to deliver quality patient care.
Exclusive Distribution
Implant Practice US is distributed quarterly to a highly targeted, national circulation of 10,000 dental specialty professionals. Implant Practice US is AGD/PACE certified, a powerful tool to maintain and increase circulation, and empowers readers to fulfill their required continuing education credits. Implant specialists require focused and relevant information. Implant Practice US speaks directly to the needs of this exclusive group and offers an unparalleled opportunity to break in at the ground level.
Annual Editorial Calendar
Each Implant Practice US edition features peer-reviewed clinical and continuing education articles as well as case studies, new products, clinical techniques, and the latest in technology innovations.
Implant Practice US
Influencers
Dr. Justin Moody
Dr. Gregori Kurtzman
Dr. Ara Nazarian
Dr. Jay Reznick
Dr. Michael Pikos
Dr. Dean Vafiadis
Dr. Tarun Agarwal
Dr. Brian Young
Dr. Michael Freimuth
Dr. Douglas Wright
Dr. Suheil Boutros
Dr. Barry Levin
Dr. Charles Schlesinger
Dr. David Little
Our recognized editorial team, editorial advisors, and CE quality assurance advisory board concentrate on the most important topics of interest to our readers. By integrating current industry news, continuing education articles, and in-depth profiles, we deliver the inside story our implant specialty readers count on. Visit us at www.implantpracticeus.com, or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
Dr. John Minichetti
Pediatric Dental Practice US
If you want your message to reach pediatric dentists in thousands of dental offices, MedMark Media has launched a new publication titled Pediatric Dental Practice US.
Pediatric dentists use advanced training, specialized procedures, and the latest cuttingedge technology to provide a premium level of dental care. Over the past few decades, the field of pediatric dentistry has benefited from a period of significant evolution in both the art and science of dental treatment.
We are dedicated to providing pediatric dentists with the latest information, insights, and resources to enhance their professional knowledge and skills. Our magazine serves as a trusted platform for the pediatric dental community, offering valuable content tailored to the unique needs of practitioners working with children.
As advocates for children’s oral health, we understand the significance of early dental care and its long-term impact on overall well-being. Our mission is to empower pediatric dentists by equipping them with comprehensive knowledge, evidence-based research, and practical techniques necessary to deliver exceptional care to their young patients.
Readership & Distribution
MedMark’s Pediatric Dental Practice US is produced exclusively for pediatric dentists and GPs performing pediatric dental techniques. Pediatric Dental Practice US is distributed semiannually to a highly targeted, national circulation of 10,000 dental specialty professionals.
Annual Editorial Calendar
Each Pediatric Dental Practice US edition features peer-reviewed clinical articles as well as case studies, new products, clinical techniques, and the latest in technology innovations. Articles focus on oral health from infancy through teens and offer pediatric dentists new insights on helping young patients retain their beautiful smiles throughout their lifetimes. Our recognized editorial team and editorial advisory board concentrate on the most important topics of interest to our readers. We deliver the inside story our pediatric specialty readers count on.
DENTISTS
Visit us at www.pediatricdentalpractice.com or contact National Account Manager Adrienne Good at 623-340-4373 with any questions.
Advertising Services & Reprints
Custom Pricing & Packages
The expectation is higher than ever for brands to connect with their customers. That’s where MedMark Media gives you a powerful advantage: we help you craft experiences that speak to customers as individuals, building lasting relationships with your brand through multiple channels. We create a custom advertising package for each client utilizing the best of our highly-targeted programs to achieve your company’s goals. We understand that each prospective new customer is a unique individual and each company has a distinctive identity and mission. Contact National Account Manager Adrienne Good at 623-340-4373 to see how we can help your company grow and reach the next level of success.
Cover Story
Leverage the ultimate position on our cover, and generate brand equity through a lasting impression! The best place to integrate and engage with your strategic target market is on the cover of our niche publications. Opportunities are limited; contact us today to learn more.
Cover Tip-on Card
Cover tip-ons position your message front and center to obtain maximum exposure. This is a two-sided marketing card that is attached to the outside of one of our leading publications.
Inserts & Business Reply Cards
Stop the pages from turning, and capture the attention of readers with a high-impact, thicker paper stock insert. Increase leads and generate responses by incorporating a business reply card (BRC) as part of a full-page insert or a stand-alone BRC. Customize your message to a strategic niche market, and evaluate all responses returned directly to you.
Polybags/Outserts
Obtain a paramount position with your message packaged with one of our leading clinical publications. Your brand message will be placed in a clear plastic bag and will be the first piece touched by our dental specialist readers.
Gatefold Covers
Demand the readers’ attention from the moment they open one of our clinical publications. Position your advertising message and be the first to engage through a spread that folds out from the inside front cover.
Premium Placement
Premium placement options provide your ads proprietary positioning, allowing you to gain primary positions throughout our print and digital issues. Premium placement options enable you to reserve ad space near the most distinguished editorial.
Reprints
Reprints of a case study, product profile, or corporate spotlight offer cost-effective opportunities to make a lasting impression. You can extend the value of your marketing efforts and increase your exposure with high-quality 4-color reprints that can differentiate your company and products. Use reprints as a marketing brochure, as an insert in sales proposals, as a direct mail campaign, as a handout out at dental trade shows and seminars, or as a display in practices and partner locations. For a custom quote, contact Amanda Culver at amanda@medmarkmedia.com.
Implant Practice US Editorial Calendar
Ad and insert rates are per insertion. All options are available in our leading niche publications, including Dental Sleep Practice, Endodontic Practice US, Implant Practice US, Orthodontic Practice US, and Pediatric Dental Practice US. Please contact a MedMark Media account executive at 866-579-9496 for advertising and materials closing deadlines and any other additional questions.
Print Advertisement Specs & Sizes:
• Publication size 8.375" x 10.875"
• All live copy must be kept .375" from all sides
• Allow .5" safety at gutter for spreads
• Publication is perfect bound. Please leave cut room for the spine to prevent losing text or image in the gutter
Ads should be supplied in 4-Color CMYK Process: no RGB or PMS
• PDF-distilled at press quality
• All images saved as JPG or TIFF, CMYK color format at 300 dpi
• Rich blacks should not exceed C:50 M:50 Y:50 K:100 for images and graphics
• All text should be a flat black C:0 M:0 Y:0 K:100
• Adobe Illustrator fonts outlined
Adobe InDesign – packaged with fonts and all files
We are not responsible for artwork inaccuracies if artwork provided does not meet the material requirements shown above.
Advertising Specs
For cover banner specifications, please contact Creative Director Amanda Culver at amanda@medmarkmedia.com.
“Our event was sold out much due to the marketing we did with Endodontic Practice US. I want to thank you for helping me and my team move to the next level of excellence.”
Dr. Ace Goerig, President Endo Mastery
28,785 Total Reach
Our web edition, online videos, and digital issue complement our print edition by engaging our readers in the digital space. Reach our engaged digital audience through digital advertising, email newsletters, social media, and integrated digital programs.
Display Advertising
Reach thousands of visitors each month while they are actively searching for information, products and services.
• Run-of-site banners: banner ads, inline ads and pop ups (static images, gifs and webforms)
Email Marketing
Our rapidly growing eNewsletters offer information on upcoming events, trends, and more. Deliver your message or special offer directly to the inboxes of a niche, opt-in audience.
• eNewsletters
Dedicated e-blasts
• Nurture campaigns
Social Media
Engage with our followers and your target audience through social media posts. We have a track record of success in delivering industry news, trends, events, and offers to our followers, fans, and connections. With one-on-one planning, we can help you keep your brand top-ofmind and help you build a growing pipeline of prospects and customers.
• Facebook posts & Facebook Live videos and stories
YouTube
• Instagram & Instagram TV and stories
12,160 Total Reach
Custom-Sponsored Content
Promote your brand, and grow your email database through custom content with a landing page. The customized form with graphics and/or video of the landing page will get visitors to sign up, fill out information, press buttons like “subscribe” and “share,” and click-through to buy products. Read more about our landing page package on page 15.
Surveys or A/B Testing
Position your brand as a thought leader, fine-tune your messaging, optimize your communications, support a new product launch, or enhance the customer experience. We develop custom surveys to meet clients’ unique needs. With access to our database reach of over 140,000 dentists and specialists who are business decision-makers, we avail our strong relationships with our readers and website visitors to deliver premium access to an engaged audience.
Design and build of survey – up to 15 questions; multiple choice or numerical rating answers (survey only)
• Two HTML email blasts
• One weekly social media post (2 total) One banner ad and one homepage call-out (2 variations) on website for 1 month
• Only one survey or A/B test to our audience per month
Six ad set variations over 4 weeks (A/B testing only)
Engage your customers in conversations that last Webinars allow you to engage, inform, and influence a strategic and niche target market. We can customize a unique webinar program for you today!
Webinar Opportunities
Product demo/product launch
• Special events
• Continuing education course
• Panel discussion
When/where Online event
• Attend from anywhere, anytime
Why
• Live audience engagement
• Trusted brand endorsement
Interactive customer feedback
Convenience and accessibility
• Lead generation
Offer Free CE
• One hour total length
• Minimum of 10 CE quiz questions 10 minute attendee open Q&A
• Education content focus (must meet minimum requirements)
How We Help You Engage Your Customers
Custom Webinar Production
Design and build landing page for promotion and registration
• Script and technical assistance for KOL
• Live MedMark moderator
• MedMark to pre-record Live tech support
On-demand program available for 24 months
Event Analytics & Lead Generation
Emedia campaign analytics
Audience Recruitment
Side banner on website for 6 weeks
• One weekly social media post (6 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
• One eNewsletter promotion Three dedicated email blasts
Social media shares for Instagram, Facebook, and Twitter
• Webinar analytics
• Contact information from registrants/participants
DocTalk Dental
Make it a podcast!
DocTalk Dental now offers its prestigious interviews in audio format. Appeal to your target audience with the convenience of a podcast, or combine video and audio in one robust multimedia package.
Ask your sales representative for more information!
Listen now to a podcast s
An Extension of Our Publications and a Strategy for Your Growth
Engage your customers in conversations! MedMark Media CEO Lisa Moler has been in the industry for more than 17 years and is constantly striving to create added value for her community. To that end, Lisa’s newest outreach engages customers and providers alike through the interactive and captivating DocTalk Dental live/virtual interview series. The impact of Lisa’s series is rippling through the industry! These videos can be used to educate, connect, and even broaden the dental professional community. Further, the videos can be syndicated through the Internet and will help you stand out from your competition. Lisa, as a disruptive marketer, will help position your company as the only choice for your provided services or product offerings by means of education, connection, and visibility.
What’s Included
Custom Audio/Video Production
• MedMark to coordinate and provide videographer/audio engineer/ production staff
• Coordination with KOL Live or virtual interview with Lisa Moler (Publisher/CEO)
• 20-40 minute interview to be edited On-demand program available for 24 months
Landing Page
• Design and build landing page for promotion and registration Customized form layout, visuals, content, and messaging to help generate interest
• Sponsor section on the page with company logo, description, and link to the company’s website
• Automated follow-up email upon completion of the form
Website
• One side banner ad on specific publication’s website for 1 month
eNews
• One eNewsletter promotion
• Content curation for promotion of the video series
Social Media
• One weekly social media post (2 total) to all networks (Facebook, FB Stories, Twitter, YouTube, LinkedIn, Instagram, and IG Stories)
• Content curation for promotion of the video series
• Two dedicated email blasts
Podcast
• 15 Second Pre-roll
Prior to launching into the main content, the host will talk about the sponsor’s product or service for 15-seconds.
• A 30-Second Post-roll Sponsor call to action
Lead Generation, Reporting & Stats
One comprehensive report at the end of the campaign
• Lead list provided after completion of the campaign
• Leads collected up to 30 days from campaign start date and provided to client in “real time”
Multi-Platform Advertising That Works!
Our creative eMedia strategies allow you to reach a strategic market while helping you increase your marketing campaign views, impressions, and connections through various channels, including eNewsletter advertorial, social media posts, premium banner advertising, and live webinars.
eMedia Blitz Package – $5,745
• 2 week emedia campaign (can include video or static images)
• One weekly social media post (2 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
• One side banner ad on the website for 2 weeks
One enewsletter highlight
Dedicated email blast to Specialty lists (add on 80k+ general practitioner emails for $500).
eMedia Pro Package – $6,725
One side banner ad on the website for 1 month
• One eNewsletter spot
• One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
eMedia Packages
• Dedicated email blast to Specialty lists (add on 80k+ general practitioner emails for $500)
One comprehensive report at the end of the campaign
Product Demo – $2,450
Go Live to engage followers, ignite product interest, and grow your audience in new ways with Facebook
Includes one interview with a maximum recording time of 5-10 minutes
• The video will be published to the page so that fans and friends who missed it can watch at a later time.
• Promotion of Facebook Live video post LIVE recording through on-page boosting
• Basic performance stats will be provided (reach & actions)
Lead Generation Package – $7,825
Landing pages are a focused and customized sales pitch specifically designed to get your visitor to take an action. A good landing page is clear, concise, and holds the hands of visitors to set points. Landing page goals include getting visitors to sign up, fill out information, press buttons like “subscribe” and “share,” click-through to buy products, and simply influence brand image. Advertising efforts can be measured efficiently with carefully planned landing pages. Landing page package includes:
• Customized form with graphics and video provided by the client
• Support from the eMedia team to provide feedback on layout, visuals, content, and messaging to help generate results
Added side panel with links to the company’s social media sites and website
• Automated follow-up email upon completion of the form
• One side banner ad on the website for 1 month
• One eNewsletter spot
• One weekly social media post (4 total) to all networks (Facebook, Twitter, LinkedIn, and Instagram)
One comprehensive report at the end of the campaign
• Lead list provided after completion of the campaign
Webinars – $9,775*
See page 13 for details (*Upgrade the Webinar to be CE accredited for an additional $1,500.)
DocTalk Dental – Live: Call for Pricing | Zoom/Virtual $9,775 | Podcast $8,175
See page 14 for details
Custom Survey or A/B Testing – Call for Pricing
See page 12 for details
We can create a custom digital package to support your marketing initiatives. Give us a call to set-up your free strategy session today!
eMedia Specifications
eNewsletter Ad
350 x 350 pixels
JPEG format
• Include a call-to-action
Website Banners
Top Banner
• 820 x 100 pixels
• JPEG or GIF format
• Include a call-to-action
• Provide link to URL
Square Side Banner
• 350 x 350 pixels
• JPEG or GIF format
Include a call-to-action
• Provide link to URL
Best Practices
eMedia Examples
eNewsletter and Web Ad Best Practices
Use bright product/clinical imagery to grab the attention of potential customers. Make sure your content has a clear “call-to-action” that will encourage people to click on your ad. We recommend you limit the amount of text on your image to generate the best click-through rates. Think of this as a teaser to get people to click on the ad.
• Provide link to URL All materials are due 3 weeks prior to your campaign start date. For emedia spec
For additional examples of our eMedia assets, please visit the following pages:
Dental Sleep Media Samples: https://www.linkedin.com/smart-links/AQGnpwGDnAHUlA
Endodontic Media Samples: https://www.linkedin.com/smart-links/AQFFuzOz_RKK5Q
Implant Media Samples: https://www.linkedin.com/smart-links/AQFh6-Qo-VCcLw
Orthodontic Media Samples: https://www.linkedin.com/smart-links/AQELR4pKVccKxQ
Pediatric Dental Media Samples: https://www.linkedin.com/smart-links/AQFFFCYjW6L6Wg
eMedia Specifications
Social Media Posts
Image Guidelines
Facebook, LinkedIn, and Twitter Image Size: 1200 x 630 pixels
• Instagram Image Size: 1080 x 1080 pixels
• For best possible performance in organic and “boosted” Facebook posts, images should not have text that takes up more than 20% of the image.
• Facebook has strict restrictions for Branded Content partnerships and Advertising/Boosting. Do NOT include surgical, x-ray, before/after, beautification encouragement, sensationalism, needles/injections, or any sharp tools. Facebook’s Policies: https://www.facebook.com/ policies/ads/
• Provide a different image for each week of your campaign. We do not recommend running the same post every week. Lifestyle images, clear product images, people using the product, videos, and testimonials perform very well on social media.
Text Guidelines
• Facebook, LinkedIn, and Instagram recommended character limit: 150 characters Twitter character limit: 250 characters (including hashtags and any tagged accounts)
• Make sure there is always a clear call-to-action in your text
• If you have hashtags associated with your brand/campaign, please share them.
Video Guidelines
• Maximum video length: 2 minutes (30-60 seconds recommended)
• Maximum video file size: 50 MB
If the call-to-action is to have readers visit your video on another page, please share an image or snapshot of the video and the link to the video you are promoting.
Upload Materials
• 2-week campaign:
https://medmarkmedia.com/submission-form/2-week-social-campaign/
• 4-week campaign:
https://medmarkmedia.com/submission-form/4-week-social-campaign/
Facebook Best Practices
Images – Use attractive lifestyle photos, bright product imagery or videos to grab the attention of potential customers. Create a visual representation of the words in your post. Always refresh your ad creative every week for the best performance. When everyone in your target audience has already seen your ad many times, it becomes more expensive to achieve desirable results.
Content/Copy – The perfect posting length is approximately 100 characters. If your character count is too long, people may lose interest. Also, content with strong messages or experience have more impact.
Call-to-Action – Include a call-to-action, and tell your customers what you want them to do.
Like & Follow Us
Dental Sleep Practice Social Media
https://facebook.com/ dentalsleeppractice
https://www.instagram.com/ dentalsleeppractice/
https://www.linkedin.com/company/ dental-sleep-practice
https://twitter.com/dentalsleepmag
Orthodontic Practice US Social Media
https://facebook.com/ OrthodonticPracticeUS
https://www.instagram.com/ orthodonticpracticeus/
https://www.linkedin.com/company/ orthodontic-practice-us
https://twitter.com/orthopracticeus
Endodontic Practice US Social Media
https://facebook.com/ EndodonticPracticeUS
https://www.instagram.com/ endodonticpracticeus/
https://www.linkedin.com/company/ endodontic-practice-us
https://twitter.com/endopracticeus
Implant Practice US Social Media
https://facebook.com/ImplantPractice
https://www.instagram.com/ implantpracticeus/
https://www.linkedin.com/company/ implant-practice-us
https://twitter.com/implantpractice
Lisa Moler | CEO/Publisher lmoler@medmarkmedia.com /in/lisamolermedmark/
Adrienne Good
National Account Manager agood@medmarkmedia.com /in/adriennegood/
Melissa Minnick
Sales Assistant & Client Services melissa@medmarkmedia.com /in/melissa-minnick-2622bb191/
Amanda Culver
Creative Director/Production Manager amanda@medmarkmedia.com /in/amanda-m-culver
Mali Schantz-Feld | Managing Editor mali@medmarkmedia.com /in/mali-schantz-feld-6b4b2ba/
Dr. Steve Carstensen | DSP Chief Dental Editor steve@medmarkmedia.com /in/dr-steve-carstensen-9b833b11/
Dr. Lee Surkin | DSP Chief Medical Editor drsurkin@n3sleep.com /in/lee-a-surkin-md-facc-fccp-fasnc-faasm2232a66/
Amzi Koury | Marketing & Digital Strategy amzi@medmarkmedia.com /in/amzi-koury
Eileen Kane | Web Support webmaster@medmarkmedia.com /in/eileenmkane/
April Gutierrez | Social Media Manager socialmedia@medmarkmedia.com /in/aprilhgutierrez/
Michelle Britzius | eMedia Coordinator emedia@medmarkmedia.com /in/michellebritzius/
Hana Kahn | Digital Marketing Assistant support@medmarkmedia.com /in/hanakahn/