ITB 2015

Adrenailha

Berlin 

Germany

Special Edition ITB



Berlin



March 2015



Free Distribution

FOLHA DO TURISMO BRASIL Special Edition ITB

Trekking in Galheta Municipal Park, Santa Catarina

Charmingure t a n y b

Diverse attractions and hospitality seduce tourists worldwide

OLYMPICS The country is preparing to host the 2016 event

March 2015

SPECIAL SUPPLEMENTS Rio de Janeiro and Santa Catarina: vocation for Ecotourism

LagoonS Rodrigo de Freitas Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

Feia Lagoon Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary

Araruama: Araruama Lagoon, Sun Coast

to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of flora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

BaYs

Rio de Janeiro: Guanabara Bay, State Capital

Guanabara Bay

Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

Sepetiba Bay Rio de Janeiro: Rodrigo de Freitas Lagoon, State Capital

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum, Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fluminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

Rio de Janeiro: Pedra Branca State Park, State Capital

ParKs

Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of flora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

*(77,1* 7O .12: 7+( 67$7( 2) RIO DE JANEIRO

67$7( 2) ESPÍRITO SANTO

6 7 $ 7 ( 2 ) MINAS GERAIS

KEY Beaches

Infrast ture Infrastructure

Pedra Branca State Park

Bays and Lagoons

Parks

Social Constructions

Manguinhos library-park

Desengano State Park

Itatiaia National Park

SÃO JOÃO DA BARRA Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

Órgãos Range National Park

6 7 $ 7 ( 2 ) SÃO PAULO

6T

Bocaina Range National Park

Ilha Grande Bay

(

QUISSAMÃ

2)

Guanabara Bay Complexo do Alemão

Angra Nuclearr Plant ITAGUAÍ

Rodrigo de Freitas Lagoon

ILHA GRANDE

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

PARATY Martim de Sá Beach

Três Picos State Park

Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Community

$ 7 / $ 1 7 , & 2 & ( $ 1

NITE E ÓI NITERÓI Tijuca National Park

5R RFFL FLQKD 5RFLQKD

CAMPOS

Feia Lagoon

Manguinhos UPA

ANGRA DOS REIS D Shipyard Shipy

A7

SANTA MARIA MADALENA

Ipanema Ipan n Beach

ARMAÇÃO DE BÚZIOS

Brava Beach B

7iririca Range State Park

Araruama Lagoon

Lopes Mendes Beach

5ocinha Sports Complex

Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

*(77,1* 7O .12: 7+( 67$7( 2) RIO DE JANEIRO

67$7( 2) ESPÍRITO SANTO

6 7 $ 7 ( 2 ) MINAS GERAIS

KEY Beaches

Infrast ture Infrastructure

Pedra Branca State Park

Bays and Lagoons

Parks

Social Constructions

Manguinhos library-park

Desengano State Park

Itatiaia National Park

SÃO JOÃO DA BARRA Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

Órgãos Range National Park

6 7 $ 7 ( 2 ) SÃO PAULO

6T

Bocaina Range National Park

Ilha Grande Bay

(

QUISSAMÃ

2)

Guanabara Bay Complexo do Alemão

Angra Nuclearr Plant ITAGUAÍ

Rodrigo de Freitas Lagoon

ILHA GRANDE

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

PARATY Martim de Sá Beach

Três Picos State Park

Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Community

$ 7 / $ 1 7 , & 2 & ( $ 1

NITE E ÓI NITERÓI Tijuca National Park

5R RFFL FLQKD 5RFLQKD

CAMPOS

Feia Lagoon

Manguinhos UPA

ANGRA DOS REIS D Shipyard Shipy

A7

SANTA MARIA MADALENA

Ipanema Ipan n Beach

ARMAÇÃO DE BÚZIOS

Brava Beach B

7iririca Range State Park

Araruama Lagoon

Lopes Mendes Beach

5ocinha Sports Complex

Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

*(77,1* 7O .12: 7+( 67$7( 2) RIO DE JANEIRO

67$7( 2) ESPÍRITO SANTO

6 7 $ 7 ( 2 ) MINAS GERAIS

KEY Beaches

Infrast ture Infrastructure

Pedra Branca State Park

Bays and Lagoons

Parks

Social Constructions

Manguinhos library-park

Desengano State Park

Itatiaia National Park

SÃO JOÃO DA BARRA Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

Órgãos Range National Park

6 7 $ 7 ( 2 ) SÃO PAULO

6T

Bocaina Range National Park

Ilha Grande Bay

(

QUISSAMÃ

2)

Guanabara Bay Complexo do Alemão

Angra Nuclearr Plant ITAGUAÍ

Rodrigo de Freitas Lagoon

ILHA GRANDE

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

PARATY Martim de Sá Beach

Três Picos State Park

Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Community

$ 7 / $ 1 7 , & 2 & ( $ 1

NITE E ÓI NITERÓI Tijuca National Park

5R RFFL FLQKD 5RFLQKD

CAMPOS

Feia Lagoon

Manguinhos UPA

ANGRA DOS REIS D Shipyard Shipy

A7

SANTA MARIA MADALENA

Ipanema Ipan n Beach

ARMAÇÃO DE BÚZIOS

Brava Beach B

7iririca Range State Park

Araruama Lagoon

Lopes Mendes Beach

5ocinha Sports Complex

Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

*(77,1* 7O .12: 7+( 67$7( 2) RIO DE JANEIRO

67$7( 2) ESPÍRITO SANTO

6 7 $ 7 ( 2 ) MINAS GERAIS

KEY Beaches

Infrast ture Infrastructure

Pedra Branca State Park

Bays and Lagoons

Parks

Social Constructions

Manguinhos library-park

Desengano State Park

Itatiaia National Park

SÃO JOÃO DA BARRA Concórdia Concórd Range State Park Pa

VALENÇA ENÇA

Órgãos Range National Park

6 7 $ 7 ( 2 ) SÃO PAULO

6T

Bocaina Range National Park

Ilha Grande Bay

(

QUISSAMÃ

2)

Guanabara Bay Complexo do Alemão

Angra Nuclearr Plant ITAGUAÍ

Rodrigo de Freitas Lagoon

ILHA GRANDE

RIO DE RIO DE JANE ANEIR IR RO R O JANEIRO

PARATY Martim de Sá Beach

Três Picos State Park

Jurubatiba Lagoon

RIO

CARAPEBUS

CACHOEIRAS DE MACACU

DE J ANEIR O

MACAÉ

Santa Marta Community

$ 7 / $ 1 7 , & 2 & ( $ 1

NITE E ÓI NITERÓI Tijuca National Park

5R RFFL FLQKD 5RFLQKD

CAMPOS

Feia Lagoon

Manguinhos UPA

ANGRA DOS REIS D Shipyard Shipy

A7

SANTA MARIA MADALENA

Ipanema Ipan n Beach

ARMAÇÃO DE BÚZIOS

Brava Beach B

7iririca Range State Park

Araruama Lagoon

Lopes Mendes Beach

5ocinha Sports Complex

Itacoatiara Beach/Elephant Rock

STATE OF RIO DE JANEIRO GOVERNMENT Tourist information: State of Rio de Janeiro Department of Tourism (www.rj.gov.br/turismo); State of Rio de Janeiro Tourism Company - TurisRio (www.turisrio.rj.gov.br)

LagoonS Rodrigo de Freitas Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

Feia Lagoon Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary

Araruama: Araruama Lagoon, Sun Coast

to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of flora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

BaYs

Rio de Janeiro: Guanabara Bay, State Capital

Guanabara Bay

Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

Sepetiba Bay Rio de Janeiro: Rodrigo de Freitas Lagoon, State Capital

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum, Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fluminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

Rio de Janeiro: Pedra Branca State Park, State Capital

ParKs

Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of flora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

LagoonS Rodrigo de Freitas Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

Feia Lagoon Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary

Araruama: Araruama Lagoon, Sun Coast

to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of flora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

BaYs

Rio de Janeiro: Guanabara Bay, State Capital

Guanabara Bay

Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

Sepetiba Bay Rio de Janeiro: Rodrigo de Freitas Lagoon, State Capital

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum, Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fluminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

Rio de Janeiro: Pedra Branca State Park, State Capital

ParKs

Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of flora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

LagoonS Rodrigo de Freitas Lagoon One of the most famous views of Rio de Janeiro is Lagoa Rodrigo de Freitas. From the top of Corcovado Mountain, there are privileged views of this lagoon surrounded by urban buildings. It is possible to enjoy a walk or a cycle ride around the lagoon, which stretches for 7 kms. It is a great place to enjoy the sunny mornings where you will find relaxed leisure activities. There are many tennis, football, basketball and even baseball courts and there are paddleboats available for hire, which share the water harmoniously with rowers, sailors and water-skiers.

Around the 204 thousand square metre lagoon, is the largest outdoor gastronomic centre in Latin America and another one of the recreational areas of the city.

Feia Lagoon Feia (Ugly) Lagoon is among the largest freshwater lagoons in Brazil and is on the border of the cities of Campos dos Goytacazes and Quissamã in the northern region of the state. Feia Lagoon is approximately 170 km² and is quite popular for artisanal fishing. In the last hundred years, its surface has reduced to one third of its original size. Contrary

Araruama: Araruama Lagoon, Sun Coast

to what its name signifies, it is a very beautiful and majestic lake. The origin of the misnomer is due to it being discovered on a stormy day.

Jurubatiba Located in the Jurubatiba National Park, in the midst of northern Rio de Janeiro, is Jurubatiba. Here there are several species of flora and fauna, especially orchids and bromeliads. The lagoon has important diversity, as there are remains of the northeastern hinterlands and the Amazon rainforest, also trees typical of the most arid of regions. Alligators, capybaras, armadillos, otters, anteaters, also a considerable number of birds and fish that live in the park next to the lake still remain unstudied.

Araruama Located in the region known as Sun Coast, Araruama Lagoon stands out mainly for the water sports and beauty of its shimmering surface. Depending on the winds, the lake is considered ideal for kitesurfing, windsurfing, hobie cats, jet skiing and sailing. There, are many sailing competitions that take place here too.

BaYs

Rio de Janeiro: Guanabara Bay, State Capital

Guanabara Bay

Guanabara Bay is the backdrop to most pictures that represent Brazil abroad. Christ the Redeemer, Sugar Loaf and the mountains that frame them are the bestknown Brazilian images worldwide with hundreds of islands, cliffs, islands, coves and ridges form its landscape. Among the main ones are: Paquetá, Ilha do Governador, Niterói and Magé. Some islands are part of the city’s history, such as the Fiscal Island, that became famous for having housed the famous Baile da Ilha Fiscal, the last big party of the Empire before the proclamation of the Republic in November 1889.

Others, such as Cobras Island, were strategic points of defence against foreign pirate invaders who arrived in Brazil in search of riches.

Sepetiba Bay Rio de Janeiro: Rodrigo de Freitas Lagoon, State Capital

Located one hour and 30 minutes from the city of Rio de Janeiro, the extensive Sepetiba Bay offers one of the most beautiful and fascinating maritime tours along the Green Coast. The diversity and mixture of

coastline and mountains is impressive with numerous beaches, such as Barra de Guaratiba, Restinga da Marambaia, Capela, Aterro (which is also known as Brisa), Cardo, Recôncavo and Sepetiba. The Bay is home to several islands, such as Bom Jardim, Jaguanum, Guaíba and the most famous, Itacuruçá.

The estuarine dolphin, a species of dolphin, can be seen throughout the year in the region of Itacuruçá Beach and Cardoso Island.

Angra dos Reis The largest island in the Angra dos Reis Bay is a paradise for adventurers and those who just want to enjoy beautiful beaches. Ilha Grande (Big Island) has many beauties and stories to enrich everyone´s trip. One third of its territory was transformed into a State Park in 1971 to preserve the Atlantic Forest. Its 192km² are home to 106 beaches, waterfalls, rivers, lakes, mountains and peaks. On the side facing the open ocean are deserted beaches within a paradisiacal setting. On this side is the Biological Reserve of South Beach, with fully preserved Atlantic Forest.

Riode

Janeiro Photos: Hugo Denizart

T

he State of Rio de Janeiro is toasted by a unique set of factors, which combines everything a tourist could want in a destination. The exuberant nature appears in two distinct regions: the highlands and the lowlands. Moving away from the coast on parallel tracks, they extend into the countryside and have created two very different delightful destinations. Add to this a the unique culture, the big events such as the Carnival and New Year’s Eve Party, and the local people who are renowned for their friendliness and charisma, and are always ready to welcome you. The capital amalgamates characteristics from many places as people from all over the country and the world have chosen to live privileged setting, which now has 16 million inhabitants. If a person was born in the City of Rio de Janeiro they are known as ‘cariocas’, and if the person was born in the State of Rio de Janeiro, then they are known as “fluminense”.

As a gateway to Brazil, Rio is blessed by the statue of Christ the Redeemer, one of the Seven New Wonders of the World, which, from the top of Corcovado Mountain, opens his arms over the beautiful Guanabara Bay. This magnificent sight continues to inspire singers, poets and painters.

Rio de Janeiro: Pedra Branca State Park, State Capital

ParKs

Itatiaia National Park Located in the Itatiaia Massif at Serra da Mantiqueira, between the states of Rio de Janeiro and Minas Gerais, the Itatiaia National Park is the oldest in Brazil and was created on June 4, 1937. With a tupi origin, its name means “Spiked cliff or pointed stone”. Inside the park is one of the highest peaks in the country, standing 2800 metres high. Hiking, climbing and even scuba diving are some of the activities available for the adventurous.

The site has eight waterfalls and 15 trails that are visited by more than 80,000 people a year. In the lower part of the park, the Blue Lake is a good choice for diving, but it takes a little courage, because the average water temperature is only 12 degrees.

Serra da Bocaina National Park Between the states of Rio de Janeiro and São Paulo, the Serra da Bocaina National Park comprises of an approximate area of 134,000 hectares and is of significant biodiversity. It is estimated that 60% of the vegetation is from the Atlantic Forest, and the remainder is regenerated forest. Among the species of flora you can find many

kinds of trees and plants, but the most common and easy to spot are pines, cedars, trumpet trees, palm trees and bromeliads. Bird watchers in the park will have a field day as the wild animals aren´t shy. A good tip is to venture onto the Gold Trail, a 3-day walk that passes through historic places, linking São José do Barreiro to Paraty.

Tijuca National Park A fragment of the Atlantic Forest biome and an integral part of the Biosphere Reserve in Rio de Janeiro, the Tijuca National Park is currently the most visited national park in Brazil, receiving over two million visitors per year. Divided into four sectors (Tijuca Forest, Serra da Carioca, Pedra Bonita/Pedra da Gávea and Pretos Forros/ Covanca), the Park represents about 3.5% of the area of the city of Rio de Janeiro. It stands out in the landscape as it´s a great “green” mass in the centre of the metropolis that has about six million inhabitants. Currently, the Tijuca Park is an important recreational area, providing sports sites and the opportunity to contemplate over the nature. There are some of the city’s major landmarks, such as the Christ the Redeemer Statue, Sugar Loaf Mountain, Vista Chinesa (Chinese Belvedere), Mayrink Chapel, Mesa do Imperador (Emperor’s Table) and Lage Park here, which have helped turn the park into an international tourist attraction.

Serra dos Órgãos National Park Covering the cities of Guapimirim, Magé, Teresópolis and Petrópolis, the Serra dos Órgãos National Park covers an area of over 20,000 hectares. Its curious name – Organ Mountains – derives from the similarity of the mountain peaks to organ pipes in churches. The park is a popular place for Ecotourism and Adventure Tourism and from May to September, the mountaineering season is open. There are common sports like climbing, hiking, rappelling and others. The most famous trail is the crossing between Petrópolis and Teresópolis, a route that takes three days and is considered the most beautiful walk in the country. In total there is 30 km of hard walking through the mountains passing by such highlights, as the Açu Castle and Pedra do Sino (Bell Stone).

Serra da Tiririca State Park Anyone who has been to Niterói, Itaipuaçu and Itacoatiara, surely must have seen the famous Elephant Rock, which takes its name precisely because its head and body look like a huge elephant, and it is the highest point in Niterói. Perhaps you have heard about climbing Costão de Itacoatiara to see the sun as it slowly descends upon the waters of the sea? Both are tourist attractions in the Serra do Tiririca State Park. A natural boundary between the cities of Niterói and Maricá, Serra da Tiririca starts between the beaches of Itacoatiara and Itaipuaçu and extends to the highway Amaral Peixoto (BR -106) on the border of São Gonçalo. The total area is of 2,400 hectares, including the coastline. Besides various trails of varying difficulty through the undergrowth, the park also has a viewing platform, ideal for people of all ages.

Niterói: Tiririca Range State Park, Metropolitan Region

Teresópolis: Órgãos Range National Park, Mountain Region

Pedra Branca State Park Situated in the West Zone of Rio de Janeiro, the Pedra Branca (White Stone) State Park is one of the largest urban forests in the world, at 12,500 hectares. Its highest point of 1025 metres is Pedra Branca Peak, which is located between the neighbourhoods of Jacarepaguá and Vargem Grande, and can be seen from anywhere in the neighbouring areas. The name of the peak was given because it is composed of limestone and is white in colour. Concealed by typical Atlantic Forest vegetation (cedar, jacaranda, jequitiba (cariniana) and ipê (tabebuia)), it is a shelter for the fauna that is home to ocelots, three-toed sloths, anteaters, lowland pacas, armadillos, lizards, Brazilian porcupines, toucans, guans and agoutis.

Rio de Janeiro: Ipanema Beach, State Capital

Ipanema Beach Known worldwide thanks to the song The Girl from Ipanema, by Vinícius de Moraes, Ipanema Beach is one of the most famous in Rio de Janeiro. From its wide strip of sand it is possible to see the Arpoador Rock, Leblon Beach, the Dois Irmãos (Two Brothers) Mountain, Corcovado and Cagarras Islands. The most popular points along Ipanema Beach are: Posto 9, where, every day, there is a traditional applause as the sunsets below the ocean; Posto 10, a meeting place for young people in the South Zone of Rio; Coqueirão, located in front of the largest area of coconut trees, which attracts a predominantly young audience; and the strip of sand in front of Farme de Amoedo Street, which is known for being the gay point along the seashore.

Arpoador Beach The sunset seen from Arpoador Rock is the major attraction on the Beach here, with a view, not only of the immensity of the sea but as well, to the Dois Irmãos (Two Brothers) Mountains. With a 500-metre stretch of sand and big waves, the beach is popular with surfers, one of the most sought after locations in Rio de Janeiro for the sport. On a walk along the beach, you can enjoy gym equipment, sand courts and the Girl from Ipanema Park, which has sports court, a skating rink and a bike path that goes towards Copacabana Fort.

Búzios: Praia Brava Beach, Sun Coast

Brava Beach Surrounded by low vegetation and rocky cliffs, Brava Beach is used mostly by fishermen; and surfers who are in search of big waves. Because of its rough sea, the beach doesn´t attract many swimmers but it’s an ideal place for those seeking a location of calmness and beautiful scenery. By not having large numbers, the beach is favourable for sports, such as racquetball and football. It has rustic beach bars along its 660 metre stretch, where fish and drinks are served.

Lopes Mendes Beach

Niterói: Itacoatiara Beach, Metropolitan Region

With approximately three kilometres of white sand, Lopes Mendes is the most famous beach on Ilha Grande and it is recognised as one of the most beautiful in the world. It always has strong currents and transparent waters, which are an attraction for surfers and swimmers. A deserted place, with no bars, restaurants or hotels, Lopes Mendes is only accessible by boat or along trails, starting from the main town, Vila do Abraão. The beach has plenty of sun, shade and breezes, thus attracting many tourists. The nearest accommodation is on the beaches of Pouso, Mangues and Grande das Palmas.

Itacoatiara Beach

Martim de Sá Beach

A 30-minute drive from Rio de Janeiro is Itacoatiara Beach, which is located in Niterói and is a popular meeting point for surfers. It stretches for 700 metres and is one of the most frequented places of young people in the region, as there is beautiful scenery all around you. If big waves are not your thing, then another beach is Prainha, which has calmer and clearer waters, and salt marsh vegetation along the beach. Frequented mostly by locals, the beach attracts visitors looking for a more peaceful place because it is not as crowded as the famous beaches in Rio de Janeiro.

A deserted white sandy beach, with big waves and surrounded by mountains, Martim de Sá Beach, located in Paraty, is the ideal place if you are in search of a tranquil setting. The main attraction of the beach, besides surfing, is the campsite and it is also the starting point for long treks through the woods and surrounding area. Additionally, you can bath in the waterfall, fish and dive. As an area of environmental protection, Martim de Sá encourages the preservation of the environment with competitions for visitors to collect rubbish that has been left scattered on the ground.

BeAchEs Ilha Grande: Lopes Mendes Beach, Green Coast

São Pedro D´Aldeia: Jesuits Church, Sun Coast

K

nown for the diversity of its attractions, which are divided between the mountains and the coast, the State of Rio de Janeiro also preserves a rich cultural heritage (especially Carnival, the most popular party in the country), which stretches from the capital to the interior.

The folkloric processions, popular artists, institutions and traditions of the 92 cities in the state have recently been mapped showing that Rio de Janeiro has a lot to offer when it comes to culture. >> The capital of Rio de Janeiro is known for its Samba, a beat that is a characteristic of Brazil during Carnival and that will engross those who hear it; and for Bossa Nova, which gained worldwide notoriety after becoming more popular at party’s of Rio’s middle class in their homes in the South Zone, where people would gather and listen to the music. More recently funk music is the most popular.

Recognized as a cultural movement by a state law from 2008, funk is no longer just music from the periphery. It has gained notoriety within the middle classes and among foreign tourists. Regardless of the rhythm, it is impossible to stand still when the music starts playing.

Rio de Janeiro: Lapa, State Capital

did not know was that this festive and joyous event criticized and ridiculed the farm owners. Known as Jongo or Tambor, the tradition is officially celebrated on the night of May 13th.

Its origin dates back to the arrival of slaves brought on behalf of the sugar economy of the State of Rio de Janeiro. >> In Paraty , in the Green Coast Region, the traditional Festa do Divino, takes place every year in May at a party inherited from the Portugueses. It´s about the coronation of a new “Emperor”, who parades with his disciples. In the same city, in July, the FLIP festival takes place. It is the largest literary event in the country with workshops, lectures and exhibitions by leading publishers. In January, in the nearby town of Angra dos Reis, Folia de Reis, is another cultural event that takes folkloric groups to the streets. >> Caxambu, dance and musical genre with African origin, remains alive in Miracema, North of the state, thanks to the Senzala Caxambu Association of Miracema. The caxambu is traditionally presented on the evening of May 13, at June parties and on holy days. The group sings melodies sung by former slaves, dancing in a circle that moves in a lunar direction, accompanied by drums.

CulTure >> On the Green Coast, in cities like Araruama and São Pedro D´Aldeia, during Corpus Christi, people make a long carpet from salt and sawdust and with these items they draw sacred images along the main streets of the city.

>> Quissamã, north of the state, still maintains the traditions of the sugar-cane zone farmers, which allowed slaves to sing and dance, with drums, in the slave quarters. But what they

>> In the Conservatória district of Valença, the highlight is the street serenades. Each year the Festival of Serenades occurs, which brings together the top serenaders in the country and at weekends there are always performances.

The Coffee Valley holds an annual festival with shows by classical and contemporary musicians and dance and theatre performances.

SOMANDO FORÇAS

Brazil, a great show The memory lives on for German fans, who came to Brazil during the FIFA World Cup last year. The party, after the German national team won the FIFA World Cup expanded as Brazilians joined in and celebrated with German fans, a spectacle of joy and happiness. It is precisely this hospitality (typical of our people) and the joy that captivates foreigners who come here. It is no coincidence that Germany tops a ranking among countries that export the most tourists to Brazil from Europe.

Nearly 250,000 Germans annually come to Brazil, either for leisure or business and next year this number is expected to grow, with the Olympic Games in Rio de Janeiro, another major event that should mobilize thousands of tourists and put Brazil under the spotlight once again on the world stage.

INDEX 4 Information about Brazil INTERVIEWS 6 Ministry of Tourism 8 Brazilian Tourist Board DESTINATIONS SUN AND BEACH 10 Pernambuco (PE) 12 Alagoas (AL) 14 Paraíba (PB) 16 Bahia (BA) 20 Rio de Janeiro (RJ) CULTURAL TOURISM 22 Distrito Federal (DF) 24 Pará (PA) 26 São Paulo (SP) ADVENTURE TOURISM 28 Santa Catarina (SC) 30 Ceará (CE) WINE TOURISM 34 Rio Grande do Sul ECOTOURISM 36 Mato Grosso do Sul 38 Amazonas 40 Paraná SPORTS 42 2016 Olympics SPECIAL SUPPLEMENT Rio de Janeiro 45 Santa Catarina

Many foreign people, especially Germans and the English, choose to travel to Brazil because of ecotourism and adventure tourism, the main reason for their trip. No wonder, as from the North to the South, Brazil has diversity in its natural biome, starting with the immensity of the Amazon region, the impressive Park of Lençóis Maranhenses and the rich flora and fauna of the Pantanal. Further south, the spectacle of the Foz do Iguaçu Falls, is another must do. Then there is whale watching in Santa Catarina and coupled with its canyons, forms a setting of rare beauty. All these attractions are part of a harmonious set, with different characteristics, where nature reveals all its exuberance. More than this, there are structured destinations that offer visitors all the infrastructure required when receiving culturally different tourists.

There is a growing number of resorts, lodgings, tour operators and travel agencies specializing in nature tours. Concerned with the safety and quality of services provided, the government has just adopted an international standard of rules for companies specializing in adventure tourism. Similarly, the Ministry of Tourism has been discussing standards and legislation for the use of the National Parks by the tourism industry. These are healthy measures that demonstrate a concern for the professionalization of specialized companies who work directly in the provision of services in areas related to ecotourism and adventure tourism.

In this edition of FOLHA DO TURISMO BRASIL you have the opportunity to get to know some of the natural attractions and destinations able to seduce and attract the attention of tourists who are considering a trip to Brazil. Choose your route here, which is even more attractive with new flights announced

by Lufthansa connecting Germany to cities like Rio de Janeiro and Sao Paulo.

Here is the invitation: come to Brazil and enjoy this true spectacle of nature.

FOLHA DO TURISMO

Samantha Chuva (samantha.chuva@mercadoeeventos.com.br) Thalita Cardoso (thalita.cardoso@mercadoeeventos.com.br)

President Adolfo Martins Executive Vice President Roy Taylor roytaylor@mercadoeeventos.com.br - (55-21) 3233-6319 Director of International Marketing Rosa Masgrau rosamasgrau@mercadoeeventos.com.br - (55-21) 3233-6316 Director-General in São Paulo Mari Masgrau mari.masgrau@mercadoeeventos.com.br - (55-11) 3123-2247 Director of Development Business Fernando Martins fernando.martins@mercadoeeventos.com.br - (55-21) 3233-6207 Chief Editor Natália Strucchi natalia.strucchi@mercadoeeventos.com.br - (55-21) 3233-6263 Executive Editor Luciano Palumbo luciano.palumbo@mercadoeeventos.com.br - (55-11) 3123-2240 Chief Reporter Luiz Marcos Fernandes luiz.fernandes@mercadoeeventos.com.br - (55-21) 3233-6262 Chief Reporter in São Paulo Anderson Masetto anderson.masetto@mercadoeeventos.com.br - (55-11) 3123-2239 Planning Director Andrea Martins Legal Affairs Director José Manuel Duarte Correia IT Manager GRM Photographer Eric Ribeiro Designer Daniel Costa Press Office Rio de Janeiro (55-21) 3233-6353 Press Office São Paulo (55-11) 3123-2239 / 2240 Lisia Minelli (lisia.minelli@mercadoeeventos.com.br) Nathália Marques (nathalia.marques@mercadoeeventos.com.br) Pedro Menezes (pedro.menezes@mercadoeeventos.com.br) Rafael Massadar (rafael.massadar@mercadoeeventos.com.br)

Commercial Department Rio de Janeiro (55-21) 3233-6319 São Paulo (55-11) 3123-2222 Rio de Janeiro: Rua Riachuelo, 114 - Centro CEP 20230-014 - Phone and Fax (55-21 ) 3233-6201 São Paulo: Rua Barão de Itapetininga, 151 - Térreo - Centro CEP 01042-001 - Phone (55-11) 3123-2222 - Fax (55-11) 3129-9095 Commercial Representative in Brasilia CPM Consultoria Planejamento Mídia Ltda. (marcio@marketingcpm.com.br) (55-61) 3034-7448 / SHN Quadra 2 - 15 Andar - Salas 1514/1515 Executive Office Tower - Brasília / DF - CEP 70702-905 Commercial Representative in the United States Brazil Travel Media - Claudio Dasilva (www.braziltm.com - claudio@braziltm.com) +1 (954) 647-6464 / 401 E Las Olas Blvd # 130 Fort Lauderdale - Florida - 33301 - USA Translation Mathew Hunt (huntm11@gmail.com / (55-21) 99678-3868) The articles and opinions of third parties published in this edition do not necessarily reflect the opinions of the newspaper.

Mercado & Eventos is a publication of

March 2015

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INFORMATION

Brazil

General information about Brazil Official name: Federative Republic of Brazil Capital: Brasília Location: Eastern South America Language: Portuguese

Main religion: Christianity President: Dilma Vana Rousseff Currency: Real (R$) Minister of Tourism: Vinícius Lages Northern Region

Major events help renovate Brazilian hotels A modern and renovated hotel complex.

This is the definition of the current situation of hotels in Brazil. Many new projects were built and others renovated, helping the country to offer first-rate accommodation to its visitors. According to data from the Forum of Hotel Operators of Brazil (FOHB), investment between 2009 and 2016 will exceed US$12 billion, representing a 21% growth in capacity in eight years. During the 2014 World Cup, held in the country, the host city hotels had an average occupancy of

61%, with more than 980,000 nights sold.

If only the evening and day of the games is considered, the occupancy was 77% in the cities where matches took place. Although it did not register as the highest occupancy rate out of the host cities, São Paulo was that the city with the most sold nights during this period. It sold 353,350, against 181,596 in Rio de Janeiro. The Rio hotel industry, however, was better used, with an average occupancy of 87%, followed by Fortaleza, with 72%, Brasilia, with 68%, and Recife, with 68%.

Brazilian cuisine is well evaluated by foreigners Brazilian cuisine is the result of a great mixture of indigenous, African and European ingredients. Each region has its own style, adapted to the regions climate and geography.

Trying Brazilian cuisine was one of the most popular activities by international tourists

who visited Brazil for the FIFA World Cup. According to a study conducted by the Ministry of Tourism in partnership with the Foundation Institute of Economic Research (FIFE), 93.1% of foreigners positively evaluated the cuisine in the country.

Business Tourism grows in Brazil Business and Event tourists spend on average US$ 304 per day in Brazil, according to the “Survey of Economic Impact of International Events Held in Brazil”, by FGV (Fundação Getúlio Vargas) for Embratur (Brazilian Tourist Board). This amount is four times greater than the expenditure of international tourists visiting the country for Leisure, which have a daily spend of US$ 73.77.

The study shows that the most visited cities by foreign tourists on Business are: Rio de Janeiro (33.2%), São Paulo (16.7%), Foz do Iguaçu (6%), Manaus (6%), Belém (4.5%) and Salvador (4.4%). Out of the respondents, 67.6% were in Brazil for the first time and 60% of those who have visited the country before were here for Business and Events. The most visited cities in the previous trip were Rio de Janeiro (27%), São Paulo (22.1%), Florianópolis (4.9%), Salvador (4.6%) and Foz do Iguaçu (3.6%).

When asked about the host city of the event, 74% of respondents said that the image was positive. Among those who plan to stay in the city of the event, the average stay is three days. Regarding the receptiveness of locals and the service industry, 92% rated it as good or regular.

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Midwestern Region Southern Region Northeastern Region Southeastern Region

Arriving in Brazil TAM www.tamairlines.com The Brazilian company has a direct flight between Frankfurt and São Paulo. The flight is operated by Boeing 777-300 aircraft in two classes: Economy and Premium Business. From São Paulo you can connect with many other destinations with Tam. TAP www.flytap.com The Portuguese airline offers flights with departures from Frankfurt, Berlin, Munich and Dusseldorf to Lisbon and from there it is possible to connect to 12 Brazilian destinations. The company has direct flights from the Portuguese capital to Belo Horizonte, Brasilia, Campinas, Fortaleza, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador, São Paulo, Manaus and Belém.

LUFTHANSA www.lufthansa.com The German airline flies from Frankfurt to Rio de Janeiro and São Paulo and from Munich to São Paulo. Flights to São Paulo are operated with Boeing 747800’s and to Rio with Boeing 747-400’s.

CONDOR www.condor.com With flights to some of the main destinations of the Brazilian Northeast, Condor represents a different option.

The German company operates flights to Fortaleza, in Ceará; Recife, in Pernambuco; and Salvador, in Bahia from Frankfurt. The company uses Boeing 767-300s on flights to Brazil.

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INTERVIEW

MTur - Vinicius Lages

Europe: international tourism priority market attraction program >> Brazil, in 2016, will hold another mega event, the Olympics, which takes place in Rio de Janeiro in August next year. Keeping an eye on what is classified as a “window of opportunity”, the Ministry of Tourism wants to give an extra dimension to the event, positioning 2016 as the “Olympic Year of Brazil”. According to the Minister of Tourism, Vinícius Lages, the international promotional strategy to increase tourist flow, starts at fairs such as ITB, combined with a set of initiatives aimed at attracting a greater number of visitors.

“The European market is extremely strategic for the promotion of Brazilian tourism abroad.

In 2013, we had 1.6 million visitors coming from European countries, only second behind South America. The trend is predicted to grow steadily. Europe sends high-income tourists, who are among the most travelled in the world. Therefore, the Brazilian Tourism Institute (EMBRATUR) and the Ministry of Tourism work hard to sell Brazil to this market. The important thing, from now on, is to use the exposure from the FIFA World Cup as an opportunity to leverage our national destinations”, said Vinícius Lages.

According to estimates by the Ministry of Tourism, a figure between 350 thousand and 500 thousand tourists should head to Rio for the Olympics: “Our idea is to create mechanisms to facilitate the arrival of tourists in Brazil, such as the creation of an Olympic passport, and offer promotional packages, reactivating the Brazil Pass Program, which provides special prices on airline tickets”. He said the idea is to promote Brazil as not only a Sun & Sand destination. “We have a diversity of products and services. This is the case of our rich gastronomy and we want to show that wealth to those who visit us”, Lages said.

For Vinícius Lages, it is necessary to promote a wide link with other sectors of the economy to create platforms to disseminate typically Brazilian products, such as fashion, culture and gastronomy. “You have to show that there is more to Brazil than just a country of undeniable natural beauty and has much more to offer”, he said. The executive also highlights the importance of giving more

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and entrepreneurs who work in services related to tourism activities”, explains Lages.

Vinícius Lages also emphasizes hospitality: “We must not only welcome, but also generate business and the events we hold better, such as Formula 1 and Carnival. We must seek to create an integrated network to take advantage of the interest from the tourist market. We are also reviewing the strategy of our international promotions that includes the reformulation of EMBRATUR and a review of resources for campaigns that should be reviewed and extended. Our presence has been very insignificant in major international markets and we have to change that. Links with the private sector to set goals in priority markets and the definition of a new mix of commercialization and promotional tools are also on the agenda”.

Vinícius Lages confirms that this new stage of his administration will focus on international promotion with the countries that export most tourists to Brazil. “In the first stage of my management we tried to define a tourist agenda with a new strategy of domestic promotion and standardization in the Ministry’s operating rules. Now we have to think of a joint partnership with the private sector for domestic and international promotion, in order to diversify the tourism products we offer”, he concludes.

information to tourists who are interested in Brazil: “To have more tourists we need to expand the facilities by issuing visas to visitors from countries like United States etc.”

According to Vinicius, there are barriers to overcome such as manpower training programs. “We all know the importance of the country’s development and it shows the convergence that exists within the government. Late last year we launched the guidelines for the new National Plan for Tourism Qualification, which will be launched in 2015. The aim is to support the qualification of workers, managers, business owners Countries that export the most tourists to Brazil

2012

2013

Number of Tourists

Breakdown by country %

Position

Number of Tourists

Breakdown by country %

Position

Argentina

1.671.604

29,45

1º

1.711.491

29,44

1º

USA

586.463

10,33

2º

592.827

10,20

2º

Paraguay

246.401

4,34

6º

268.932

4,63

3º

Chile

250.586

4,41

5º

268.203

4,61

4º

Uruguay

253.864

4,47

4º

262.512

4,52

5º

Germany

258.437

4,55

3º

236.505

4,07

6º

Italy

230.114

4,05

7º

233.243

4,01

7º

France

218.626

3,85

8º

224.078

3,85

8º

Spain

180.406

3,18

9º

169.751

2,92

9º

England

155.548

2,74

11º

169.732

2,92

10º

March 2015

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Berlin

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ITB | FOLHA DO TURISMO BRASIL | 7

INTERVIEW

Embratur - Vicente Neto

Germany - a strategic market for Brazil’s European promotional campaign >> Germany is one of the main markets for promoting Brazilian tourism. According to the 2014 Tourism Statistical Data Yearbook – related to 2013 data – by the Ministry of Tourism, the country is the sixth biggest source of tourists that visit Brazil and the first among European countries, totaling 236,505 visitors in 2013. Based on this data, the Brazilian Tourism Institute (EMBRATUR), the body responsible for Brazil’s international tourism promotional strategy, has sought to direct much of their attention to Europe and this important destination “Germany currently has regular direct connections with four Brazilian cities.

Flights depart from Frankfurt and Munich to São Paulo, Recife, Salvador and Rio de Janeiro, which puts Germany in second place in Europe in regards to the number of connections, second only to Portugal”, said Vicente Neto, president of EMBRATUR. He also notes that Brazil is considered a strategic destination for the major tour operators of the German market. “The proof is that they have constantly sought support for the marketing of destinations offered in their catalogues every year, especially in relation to the training of its travel agents in order to encourage increased sales of Brazilian tours”, he explains.

Vicente Neto recalls that, with mega events, Brazil has gained a new visibility in the international arena and cites as an example the record of income referring to the expenses by foreign tourists last year.

“The amount of almost US$ 7 billion last year spent in the country by international visitors generated more revenue than the export of chicken (US$ 6.892 billion), raw coffee beans (US$ 6.041 billion) and cars (US$ 3.195 billion). These numbers prove the importance of tourism to the Brazilian economy, generating jobs and income for the population”, said the president of EMBRATUR. He also highlights the progress of these numbers. “In the ten years, since 2005, the influx of foreign income through tourism recorded an increase of 79%, according to data from the Central Bank. Over 1 million international visitors came to Brazil during the

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Berlin

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World Cup and the 2014 results confirm that the production chain of national and international tourism has great potential to continue to grow and become an increasingly important segment for the country’s development. We are on track and we know that, going forward, we will reach even greater numbers for the Olympic Games in 2016”, concludes Neto.

The president of EMBRATUR announced

the international fairs calendar for this year and a new international strategy to promote Brazil focusing on the 2016 Olympics, which will be held in Rio de Janeiro. The promotional activities planned for this year include Rock in Rio - Las Vegas (United States), to be held in May, and the International Tourism Fair (FITUR), which has already taken place in Madrid. “The idea is to align our operations both in domestic and international markets and discuss consistent ways to show our tourism products and our potential, especially now that we are 18 months away from the 2016 Olympics, besides being given an opportunity to focus on important points around Brazilian tourism development”, he added.

Brazil will also attend Expo Milan 2015, an event in Italy lasting six months (May 1 to October 31), which involves 150. “We are working hard and focused on priority promotional initiatives to promote Brazilian gastronomy, cultural and natural diversity.

Among the planned initiatives are digital initiatives, business meetings, press trips, among others”, he added.

Monthly variation of income and outgoings from Brazil 2013/2014 Month

2013

2014

Income (US$ million)

Outgoings (US$ million)

Income (US$ million)

Outgoings (US$ million)

Variation % Income 2013/2014

Variation % Outgoings 2013/2014

JAN

696

2.299

643

2.120

-7,61

-7,79

FEB

624

1.862

592

1.915

-5,16

2,86

MAR

599

1882

535

1838

-10,67

-2,39

APR

585

2.116

547

2.344

-6,48

10,81

MAY

522

2.241

531

2.266

1,81

1,14

JUN

453

1.928

797

2.001

76,02

3,81

JUL

540

2.214

789

2.415

46,11

9,08

AUG

517

2.227

499

2.354

-3,59

5,68

SEP

505

2.168

493

2.387

-2,38

10,08

OCT

533

2.314

488

2.124

-8,59

-8,18

NOV

566

1.874

475

1.720

-14,54

-8,23

6.131

23.125

6.390

23.484

4,22

1,55

DEC Total

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Berlin

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ITB | FOLHA DO TURISMO BRASIL | 9

NORTHEASTERN REGION ( SUN AND BEACH ) Vinícius Lubambo

Pernambuco

The land of sun, beaches and reefs >> Pernambuco is a popular destination for tourists who wish to experience what the seaside has to offer. The state has more than 187 km of coastline and boasts extremely rare beauty. Travelers looking for beautiful beaches, crystal clear waters and islands with almost untouched nature will not be disappointed with Pernambuco’s destinations. The region has high overall temperatures, which makes the climate favorable to enjoy the beaches that are among the most beautiful in the world.

The reefs are everywhere and, besides being refuges for various types of fish, calm the sea making it great to relax in. Furthermore, gastronomy here is

CONTACT Capital: Recife Tourism Company of Pernambuco (EMPETUR) (55-81) 3182-8300 / www.empetur.com.br

also unique. You can enjoy specialties like grilled curd cheese, shark pie that is really made from shark meat, and swiss roll stuffed with guava jelly - one of the gastronomic symbols of the state. Despite the beauty being throughout Pernambuco, each region has its own characteristic that makes it unique. In the capital Recife, for example, the sun rises early, an invitation to enjoy beaches, rivers, green areas and historical buildings. Along with these characteristics there is an average temperature of 25° C, which in summer can reach 35°. The most popular beaches for tourists in the area are Boa Viagem and Pina, which have many palm trees and a sea of warm and green waters.

Werner Zotz

Aerial view of Porto de Galinhas; and the colonial houses in Recife

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( SUN AND BEACH ) NORTHEASTERN REGION

Two views of archipelago of Fernando de Noronha

Noronha, a must see!

However, if you are looking for a real heavenly place, Fernando de Noronha is it. The archipelago was recognized in 2002

by UNESCO as a World Heritage Site, It is composed of 21 islands and has more than 7000 kilometers of coastline - the region provides a dream trip. You can enjoy the many natural pools, see the habitat of spinner dolphins and large sea turtles.

Fernando de Noronha is one of the most pristine regions in Brazil and its beauty is undeniable. Among the many beaches that make the region a unique place is Leão (Lion) Beach - it takes its name from the huge stone that resembles a sea lion. This region is not easily accessible, however it is worth the effort to experience the landscape of white sandy beaches, rocky pools and a turtle breeding ground.

Another dreamlike place to meet is the Bay of Sancho, which is considered by many lists and rankings as the most beautiful beach in Brazil. Its landscape is impressive

with its clear blue sky that contrast with green sea and white sand.

Porto de Galinhas and its pools Following the unforgettable places of Pernambuco, Porto de Galinhas is located in Ipojuca, 70 kilometres from Recife. In this village, life seems to run smoothly in a beach setting with natural pools with warm and clear waters where you can see colorful fish. At low tide there are rafts that will take you to the pools. At high tide water sports take over. It is a place full of surprises and also has diverse leisure facilities like buggy and horse rides.

Cabo de Santo Agostinho Another area that is worth a visit in Pernambuco is the Cabo de Santo Agostinho. The peninsula has nine distinct settings and beaches for all tastes.

Among the crowded beaches are Gaibu and Corais. The quieter are Itapuama and Pedra do Xaréu . Those who want complete

privacy should visit Paiva, which is almost deserted. The most beautiful in the region is certainly Calhetas, hidden and protected by vegetation and rocks, and is only accessible by dirt road.

Besides the beaches, the state also has options for adventure seekers. In Bonito, for example, there are eight waterfalls that provide trails, tree climbing, trekking and rappelling. If you are looking for ecotourism, then there are trails at Two Brothers Zoo, in Recife, and Engenho São João, in Itamaracá Island.

Pernambuco is a destination with different options. It is true that the beauty is what attracts tourists to visit, however, the region is much more than beautiful scenery and hosts an important part of Brazil’s history, a rich culture and a cuisine that charms tourists. The most important aspect of the state is it is home to extremely hospitable and cheerful people who are always smiling, ready to welcome people from anywhere in the world, especially Germans.

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Berlin

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Setur-AL

NORTHEASTERN REGION ( SUN AND BEACH )

The Caribbean without a passport

In late afternoon hunger bites! There is no need to leave the beach as many restaurants and kiosks cater for your needs as you stay under a parasol.

The pleasure of being in Alagoas is not just the delicious swimming, but also a dive into the colours and flavours of the local cuisine, which stands out for its diverse gastronomy. Seafood tops the menu in Alagoas and as there are 230 km of coastline, lakes and rivers it couldn’t be any other way. The local waters produce the very best fresh seafood. Fish, crustaceans, clams, mussels, fried mackerel, lobster, shrimp, fried crab and traditional fish stew with fish broth and cassava flour porridge, drizzled over with a hot sauce must be sampled to be believed. The delicacies of indigenous and African origins are often served at breakfast and in the evening. Try a piece of everything; the most popular is meat of the sun, a delicacy that takes pride of place in the buffet restaurants in the state capital.

Forget soft drinks and enjoy the North-eastern fruit juices while you are in the area. Jackfruit, mango, mangaba, pineapple, cherry, sapodilla, pine, soursop, acerola and hog plums are worth a special mention and you will find them everywhere - in ice creams cocktails and deserts.

CONTACT Capital: Maceió Alagoas Department of Tourism (55-82) 3315-5700 / www.turismo.al.gov.br Maceió Department of Tourism (55-82) 3235-5189 / www.turismo.maceio.al.gov.br

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March 2015

Setur-AL

Setur-AL

Alagoas Mouth-watering

Ponta Verde Beach, seafood based gastronomy and Pajuçara Beach

>> Alagoas is the official representative of the Caribbean waters in Brazil with 235 km of turquoise coastline, particularly the stretch from Paripueira to Maragogi. The coral reef on state coast attracts tourists to the area, mainly to the State capital Maceió. In March 2013, the coastal stretch received the first CAT (Tourist Service Centre) and standardized it’s kiosks, promenades and cycle paths. This modernization comes with the boom in the number of tourists who visit the city annually. Speaking of standardization, unlike large megacities, in the state capital you will only find buildings up to 9 floors, allowing people to enjoy the sun until the last minute. Not just in Alagoas, but in the entire Northeast: it is worth remembering to make the most of your day, as the sun has set and dinner is already being served at 18 o’clock!

The four most popular urban beaches in Maceió are Cruz das Almas, Jatiúca, Ponta Verde and Pajuçara. The majority of the available 20,000 beds available in the area are found in these four beaches. Although the main source of economy is still Sugar Cane, it is indisputable the strength that the tourism sector has in the state. Only in 2013, Alagoas welcomed about 2.2 million tourists and reaped the rewards by being given the “Beaches of the World Cup” award.

A well deserved title which is divided between the North Coast, where you will find big clubs and resorts, and the South Coast, which has classical cities and popular beaches, such as Francês and Barra de São Miguel. But it is on the north coast where Paripueira is located and here there are natural pools, that you can only reach by boat. They are 4 km from the coast and coupled with it’s warm waters, make it very difficult to go home. Try striking a deal with the travel guide to take you to the best places and if he agrees to take you to Maragogi, be sure to go.

Setur-AL

Maragogi, a separate chapter

( SUN AND BEACH ) NORTHEASTERN REGION

Gunda Beach and natural pools in Paripueira

arrive, you are advised to not touch the coral, or buy it on the beaches as coral is considered a very sensitive living being that should be preserved. Tourism is heavy and increases the chance of environmental degradation and poaching is large. The beaches are formed by soft sand and clear, warm water, staying waist high in some places for up to 100 meters. In all, there are nine beaches, with Ponta do Mangue, Barra Grande and Burgalhau, the highlights as

they are quiet and full of coral. The coolest and most urban is the Vila de Maragogi, with bars, restaurants and handicraft shops.

In addition, you can go hiking through the Atlantic Forest and visit waterfalls; navigate the Maragogi River and explore the mangroves by kayak; go to the village of St. Benedict; view Boqueirão barriers in Jarapatinga; go on ecological bike rides; and visit the Museum of Una, a reference of environmental culture.

Francisco Aragão

>> The region is a major tourist destination in Brazil and is situated about 125 km from Maceió, on the Coral Coast. The small village of Maragogi offers true natural jewels such as the galleys (largest pools in the country), mangroves, and the vegetation, which sets the scene with its numerous coconut trees. The colour of the water is impressive, a crystalline green.

Boats and catamarans take 20-minutes to reach some of the pools, and once you

March 2015

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Berlin

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ITB | FOLHA DO TURISMO BRASIL | 13

NORTHEASTERN REGION ( SUN AND BEACH ) Cacio Murilo/Setur-PB

Paraíba

Red Sand Island in Cabedelo; and Cabo Branco Beach in João Pessoa

Holiday pace in the big city

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Setur-PB

>> People who love a quiet and peaceful life, but don’t want to lose their connection with the pace of a big city, might consider Paraíba a paradise. João Pessoa and its 733,000 inhabitants are used to the buggies and rafts on the seashore that is always full of tourists.

Tourism actually is a major source of income to the population.

João Pessoa is a privileged city, mostly because of its geographical position in the Brazilian territory. The capital of Paraíba is just 120km from Recife, 180 km from Natal and 380 km from Maceió, which provides an intense flow of tourists between cities. The coconut trees line the road and lead you to the beaches. There are so many beaches long this stretch of sand that the next beach you find is more beautiful than the last one. This makes the area popular for photos with the hashtag, #nofilter on instagram.

Leaving the likes and comments aside, the

important thing is to feel the positive energy of the blue sea and explore the intense nature that the Northeast provides. In the boardwalks of João Pessoa, for example, tourists and locals share the setting when on walks at sunset or bike rides. Just as in Maceió, João Pessoa has the coast preserved by state law that limits the height of buildings, allowing beach goers to top up their tan until the last minute of the sunset. The friendly people, the beautiful beaches, tree-lined streets, gastronomy and the well-maintained historical centre complete the north-eastern capital.

In most cases, tourists are concentrated in the urban beaches of Tambaú, Manaíra and Cabo Branco, with stalls, bars and restaurants.

The more rustic and beautiful landscapes, however, are on the southern coast, closer to Pernambuco. But the North coast is popular with surfers. The waters are not as clear as the South coast, but have excellent waves. Guests

( SUN AND BEACH ) NORTHEASTERN REGION urban fringe of Cabo Branco, Tambaú and Manaíra – near these beaches you will also find the majority of attractions. The city’s rates are below the average charged on the northeastern coast. In the capital, you can book comfortable accommodation in a good location for less than 80 Euros per couple.

To eat, it is almost impossible to ask for a recommendation in the city and to not hear “Mangai” as the answer. It would take a few days to taste all that is on offer at this famous and extensive buffet restaurant .

The Manaíra neighborhood also concentrates other good options such as Nau, of fishfood, and the French Degustar.

CONTACT Capital: João Pessoa Government of the State of Paraíba (55-83) 3218-4545 / www.destinoparaiba.pb.gov.br João Pessoa City Hall (55-83) 3218-9000 / www.joaopessoa.pb.gov.br

Cacio Murilo/Setur-PB

traveling with children should include a dip in the natural pools of Picãozinho on their route.

On Cabo Branco beach, cliffs that stretch all along the coast enhance the landscape. Tambaba was the first naturist beach in the Northeast; in Coqueirinho, the sea meets fresh water rivers; and Ponta do Seixas is the most eastern part of Brazil that it the closest point to the African continent. It is in Gramame Bar that we can experience the meeting of a river and the sea, and soak in hot water, compared with the average temperature on the Brazilian coast. The 28ºC are an invitation to relax and play at the seaside.

If any day in João Pessoa is cloudy or you just fancy a trip to the beach, then it is still definitely worth it. Make sure you have time to visit to some of the important Baroque buildings that exist in the old city centre: the Cathedral of Our lady of the Snows, built in 1602, the Church of Mercy, 1586, and the San Francisco Cultural Center are some examples.

Other must-see attractions, beyond Sun & Sand, should also be included in your schedule.

This applies to the visit to the Cultural Centre José Lins do Rego, a cultural mix of Convention Centre, museums, theatres, concert halls, public library and planetarium. There is always some interesting exhibition waiting. Make a note to stop at the Palace of Redemption, the state capital, surrounded by luxury and history. A survey by the National Retail Federation found that nine out of 10 tourists visiting João Pessoa recommend the city as a tourist destination for friends and relatives.

To stay, major hotels are concentrated on the

João Pessoa Historic Centre and Coqueirinho Beach

March 2015

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ITB | FOLHA DO TURISMO BRASIL | 15

NORTHEASTERN REGION ( SUN AND BEACH ) Photos: Setur BA

Bahia

A tourist destination of lush scenery CONTACT Capital: Salvador Bahia Department of Tourism (55-71) 3116 4131 / www.setur.ba.gov.br

>> What does Bahia have to charm so many tourists?

This is a complex question to answer because the state has many attractions. In a simplistic way we can say that Bahia has a lot of culture, tradition, history, traditional food, quiet and very friendly people, capoeira dance and music. On top of this, it has beaches that attract people from all over the world.

The state has the longest coastline in Brazil,

1,200 kilometres and almost 300 beaches. There are possibilities for all tastes. The most interesting is that almost all the beaches are far away from urban centres and the small villages where they are located give a charming touch to the destinations.

Bahia also has Salvador, which is the state capital and welcomes approximately 3 million tourists a year; it is no surprise, since Salvador has excellent beaches.

Pelourinho and Farol da Barra, in Salvador

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Berlin

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Berlin

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ITB | FOLHA DO TURISMO BRASIL | 17

NORTHEASTERN REGION ( SUN AND BEACH )

Beach in Trancoso and the famous “baianas” (locals), state culture icon

One of these is the Buracão Beach. Hidden away, it is the perfect place to spend a quiet day reading a book, sun bathing or even sheltering under a parasol drinking coconut water. All this can be enjoyed in seclusion, since the place is almost deserted. Although the area is calm, the sea is not, as it is very rough.

In Salvador, you can also find small beaches and some very beautiful ones, like Porto da Barra. Close to city centre, the beach has calm and clear water with natural pools, and this is due to reefs that surround the site. Liked by tourists, Porto da Barra has an incredible view of All Saints Bay, which is one of the most beautiful national settings. Next to Salvador, about 50 km away, for example, is a destination that cannot be missed: the village of Praia do Forte. A former fishing village, the region has beautiful beaches, palm trees, lakes and pools. The site has many options to sample its gastronomy. The local cuisine, that continues to delight tourists through its taste and smell, offers opportunities to experience fish stews and a dish called abara, made with shrimps. Being in a region boasting good infrastructure, Praia do Forte is well liked by tourists who prefer calm seas and a lot of natural beauty.

Speaking of beautiful national settings, the Espelho Beach in Porto Seguro Photos: Setur BA

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is considered one of the most beautiful in Brazil.

Visiting this coastal region is omissible if you want to experience the natural spectacle. The area consists of a beautiful meeting of land and water. Giving the name Espelho (Mirror) was no accident as in calm sea you can see the reflection of the blue sky.

In Ponta Grande Beach, also in Porto Seguro, beauty leaves everyone in awe. When the tide goes out and pools form among the coral reefs.

The sea is warm with lovely calm water, ideal for swimming and diving. There is also a wide range of speedboat trips, banana-boats and kayak rentals.

Caraíva, a beach village in the south of the state, is a curious place. It is a meeting place of different cultures, living in a different way to major cities.

Cars cannot go to the centre, there is strict control of waste and electrical energy is used only when needed. The beach of Caraíva is about two kilometres long, with crystal clear waters with coconut trees everywhere. In the region you can see the sunset, which is one of the main attractions.

Mangue Seco is also a place of interest. The fishing village is located in the municipality of Jandaraí. As its bwuty is widely recognised, the region was the setting for a very successful Brazilian film ‘Tieta do Agreste” by Carlos Diegues in 1996. In addition, the region is within an area of environmental protection, which makes it a heavenly place, with dunes of fine sand, coconut trees and mangroves. This is home to different types of fish, birds and the crop-yellow alligator. Another animal that lives in this region is the sloth, which is currently endangered. After all this, you should have a partial idea of what Bahia has to offer. If it is sun and sand tourism that you are looking for, then Bahia is the exact place to enjoy all that the coastline has to offer.

March 2015

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Berlin

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ITB | FOLHA DO TURISMO BRASIL | 19

SOUTHEASTERN REGION ( SUN AND BEACH ) Turisrio

Aerial view of Cabo Frio coast

Turisrio

Atalaia Beach, in Arraial do Cabo

Rio de Janeiro Riotur

the “sunset in Arpoador is one of the tours that can not be missed by anyone visiting the Marvellous City”.

But it is in the rest of the state where the true Brazilian paradise beaches are found. Isolated from civilization and in touch with nature, the sites seem to have come out of the screen of a movie and are the dream of adventurers, surfers and small groups, who want to hide away from the world, hear the sounds of nature and forget their problems. They are destinations that rejuvenate the soul, that heal, renewing the energies for another day of hard work.

One of them is Ilha Grande (Big Island), in Angra dos Reis. The site is known to contain one of the most beautiful coastal regions on the globe. An example is the beach of Lopes Mendes, which appears countless times on various lists about the most beautiful in the world.

Its success with tourists happens to be surrounded by a wild vegetation of almond and apricot trees and its waters are crystal clear and transparent.

The environment is completely deserted. There are no buildings, piers for mooring boats or sellers screaming on the beach. Here, nature reigns supreme.

Another beach that deserves a mention is Aventureiro.

A paradise with blue-green sea and white sand

Ipanema Beach

CONTACT Capital: Rio de Janeiro Rio de Janeiro State Tourism Department (55-21) 2333-1061 / www.rj.gov.br/web/setur/principal Tourism Company of Rio de Janeiro City (55-21) 2271-7000 / 2541-7522 / www.rio.rj.gov.br/web/riotur Tourism Company of Rio de Janeiro State (55-21) 2215-0011 / www.turisrio.rj.gov.br

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>> White foams of the blue-green sea break on to the white and fluffy sands of the beaches of Rio while the bright sun bronzes the skin of people relaxing on the beaches, just like lizards, in lazy summer days. There is no better way to define the hottest season of the year in Rio de Janeiro, when the city is cheerful and bright, even the locals find a way to go to the beach to watch the sunset, or to ride a bike along Ipanema Beach. They are rewarded with the view of the Dois Irmãos (Two Brothers) mountain in the background.

In relation to Sun & Sand Tourism, the city is the most popular, not only for foreign tourists but also for Brazilians.

This is because the beaches in Rio are among the most beautiful in the world, topping the most prestigious lists regarding beaches. According to the 2014 Trip Advisor Ranking, of the 25 most beautiful beaches in Brazil, Rio de Janeiro stood out with eight beaches. Prainha and Grumari, in the West Zone of the capital, were voted in 16th and 24th positions respectively in the ranking. The Guardian, a traditional English newspaper, awarded Arpoador, in Ipanema with second place among the 10 most beautiful in the country. According to the publication,

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Berlin

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March 2015

( SUN AND BEACH ) SOUTHEASTERN REGION Turisrio

São Conrado Beach, in the state capital

The beach is attractive because it has a huge coconut tree that has grown at an angle of 90 degrees, one of the islands famous scenes. If you enjoy hiking, up a mountain in Aventureiro, there is a break in the trees, less than 30-minute walk away, where you can have a view of the beaches and of the forest that colours the island, with its green palm trees. The small fishing village makes up a harmonious setting, where warm people are ready to receive tourists with open arms.

For those traveling with families, small children or prefer the warmth of a friendly inn, the village of Abraão is the largest community on the island, with 1,900 inhabitants, and the main tourism gateway. The jagged cove consists of 14 beaches and 5 islets.

Another destination that attracts tourists due to its infrastructure is Búzios. The small town is full of trendy shops, funky bars, fine dining and international clubs. The site has one of the busiest nights in the state of Rio de Janeiro. During the day, visitors enjoy the intense sun whilst relaxing next

Geribá Beach, in Búzios

to the sea. By nightfall the Rua das Pedras, main street of the town, comes alive with ambience of a night out.

The most popular beaches are Geribá, Ferradurinha, Armação, Ossos, Olhos de Boi e Caravelas. For surfers, a great place to visit is the small and well-preserved José Gonçalves, where the waves are bigger.

For those who want to escape the crowds flooding Buzios in high season, the beaches of Azeda (Sour) and Azedinha (Little Sour) are more secluded. The name comes from the colour of its waters, which are green like limes. You can reach Azeda Beach from Ossos Beach, just follow the small path on right side that leads to Azedinha.

Arraial do Cabo is 38 km from Buzios and it also has its pieces of paradise. Unlike other beaches, the sea in Arraial stands out for being an intense shade of blue. The temperature of the water is very different, with temperatures between 6°C and 18°C, Arraial do Cabo and Cabo Frio (close by) have the coolest sea water in the southeast of Brazil, quite

different from the average in the region, where the temperature remains around 20°C. Among the most beautiful beaches in the area is the Ilha do Farol (Island of Lighthouse), which also was considered the “most perfect beach in Brazil” by the National Institute for Space Research (INPE). Prainhas do Pontal do Atalaia are other two worth visiting. With really white sand, they are separated by rocks and form a cove when the tide is high.

On the opposite side of the state, in Paraty - located 258 km from the capital - the beaches are more wild and isolated.

Usually access is found by trail or boat. And it is these same characteristics that give the impression of a sacred place. Antigo e Antiguinhos beaches are surrounded by green mountains, have soft sand and crystal clear waters. In the right corner of Antiguinhos there are freshwater streams where you can swim to remove the sea water from your body, definitely a special destination to be dazzled by natural beauty.

RioTur

Arpoador, where locals and tourists gather to watch the sunset

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MIDWESTERN REGION ( CULTURAL TOURISM )

Federal District

Brazilian Capital is Synonymous with Civic Tourism >> Brasília, the capital of Brazil, was built in only a thousand days and was included in the List of UNESCO’s (United Nations Educational, Scientific and Cultural Organization) Cultural Heritage Sites on December 7, 1987, being the first contemporary city to get the Cultural Heritage of Humanity distinction. The city has the largest listed area in the world - 112.25 km². All this makes the city a perfect place for Civic Tourism.

Planned by former President Juscelino Kubitschek and designed by architect Oscar Niemeyer, the city has architecture that reduces the high local temperatures, providing a more fresh and pleasant environment. Designed in the shape of an aeroplane, it is at the Planalto Palace (where the cabin would be) that the president spends her working days. At the other end is the bus station and in the centre, the airport. In the “aeroplane wings” the

residential areas are, all connected by large and wide avenues. The location, in the Midwest Region of Brazil - the centre of the country - was chosen strategically to make the city the federal capital.

Brasilia was built on a flat area and there are no mountains on the horizon. The view of the city goes as far as your eyes can see. The architecture, which is unique in the world, makes it the largest open air collection of modern architecture in the world.

You should start your tour at the bus station, which overlooks the Ministerial Esplanade and the Juscelino Kubitschek Monument.

In the North, there is a part of the urban area called North Wing (Asa Norte) and a truncated pyramid, similar to the pyramid of Cheops (Egypt) with a facade composed of cubes and rectangles by Athos Bulcão. This monument is the National Theatre.

If you have more than two days in the city, it is possible to visit the JK Memorial, JK Bridge,

Memorial of Indigenous People and the army HQ. If you have more time to spare, then among the other options are the TV Tower Craft Fair, with jewellery made from stones, embroidery, straw crafts, clay, wood, colourful fabric and furniture to order. You can find it among the 522 stalls in operation. On the other hand, the City Park, better known as Sarah Kubitschek Park, the largest urban park in Latin America, offers a kart track, amusement parks, playground, capoeira and bicycle rentals. Finally, Pontão do Lago, is a gastronomic, shopping, leisure and amusement centre that is busy from six in the evening.

You cannot miss the works of art by the architect Niemeyer who made Brasilia so famous for its aesthetics. They are: Metropolitan Cathedral, Itamaraty Palace Ministry of Foreign Affairs, National Congress, the Three Powers Square and monuments, Pantheon of the Country, the Planalto Palace, Alvorada Palace and Avenue of Nations.

DF Government

CONTACT Planalto Palace

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Federal District Department of Tourism (55-61) 3214-2744 / www.setur.df.gov.br

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Vem Viver Brasília (Come Living Brasília) www.vemviverbrasilia.com.br

( CULTURAL TOURISM ) MIDWESTERN REGION Photos: DF Government

National Congress

National Congress

The National Congress boasts the two highest buildings in Brasília at 28 floors each, the buildings in Annex I of the House and Senate are united by a walkway and form the letter H, which would be a subtle reference to the concerns of representatives of the people, man (homem in Portuguese), honour and honesty. The convex roof belongs to the House; the concave, to the Senate. Linking the two main buildings, corridors culminate in their plenaries. Both have an amazing collection of art work, as well as libraries and gardens designed by Burle Marx. The Institutional Visitation Program of the National Congress is open Monday to Sunday from 9h30 to 17h, 365 days of the year. Every 30 minutes, a monitor guides visitors through the different areas of the House of Representatives and the Senate, as the Plenary Ulysses Guimarães, the Plenary of the Senate, the exhibition Túnel do Tempo and Black, Green and Blue rooms. It is not necessary to schedule a time for groups of up to 15 people. Over this number and for visits in English, Spanish and Brazilian Portuguese Sign Language (libras), an appointment can be made at the entrance to the House.

Pantheon of the Country and Planalto Palace The Pantheon of the Country was built in honour of the former president Tancredo Neves and the heroes of the nation. The stained glass windows of the building, by Marianne Peretti, form the map of Brazil. The Planalto Palace, seat of the executive branch, is made of marble and toughened glass. The two soldiers of the Battalion of the Presidential Guard (BGP) that are in the Hall of Mirrors, which gives access to the parlour and the ramp, are dressed in the same uniform of the imperial guard of Dom Pedro I, the Independence Dragons. The office of the president is on the third floor. Planalto Palace brings together works of art such as Os orixás, Colhendo Bananas and Praia do Nordeste, by Djanira; a panel of Burle Marx; As Mulatas, by Di Cavalcanti, and sculptures as O flautista, by Bruno Giorgio. You can join a guided tour of 25 people at weekends and by registering in the Visitors Book, take home postcards and pamphlets of information about the Palace.

Alvorada Palace The Homeland Pantheon

At Alvorada Palace, the columns supporting the brickwork are the attraction, which hardly touch the ground, giving an incredible lightness to the monument.

In the Square of the Three Powers, the controlling powers of country - Legislative, Executive and Judiciary reside. Besides the Congress, the Supreme Court and the Planalto Palace, other architectural constructions form part of the square.

The Metropolitan Cathedral It took twelve years to build it due to the complexity of the project. Because of its acoustic walls, the priest doesn’t need to use microphones during the Mass, as he can be heard perfectly from any point, without having to change the tone and pitch of his voice. It takes two seconds for the sound to travel reach the other side. The circular nave of the monument is below ground level. To get there, visitors walk through a floor tunnel with black walls, which leads to a penumbra site, called the meditation area. Then, the visitor enters the nave, lit by natural light and captured by stained glass by Marianne Peretti. On the stained glass the egg represents life and the blue, the uterus. The angels, arranged in diagonal form as if in flight, are the Annunciation. The ceiling of the baptistery was designed in the form of bread and the base is the cup of wine. Inside there is the only official replica of the Pieta (famous sculpture of Michelangelo).

Metropolitan Cathedral

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A trip through the heart of the Amazon divided into two, separated only by an island covered with vegetation. Besides swimming in the river, you can canoe on the rapids.

Another beauty of nature is Alter do Chão.

The Amazonian Caribbean is a must do for ecotourism lovers. In speedboats, the tour includes the Green Lake or Muiraquitãs Lake. In the shape of a V and facing the Tapajós River, the lake is surrounded by beautiful white sandy beaches during the dry season - from August to September.

In the summer, the lake is transformed and is completely separated from the Tapajós River by a huge sand bank; a true 1 km long island is created.

And there is more. This state is full of activities for those seeking a more than ecological tourism. Marajó Island is its greatest representative. Located at the mouth of the Amazon River, the archipelago is in the right place for bird watching and being up close and personal with animal life. Also, do not miss the unique chance to ride on a buffalo.

All this natural simplicity contrasts with good urban infrastructure. Belém is home to one of the largest universities in Brazil and brings together museums, cultural and gastronomic spaces for its residents and visitors. The city also has a heritage protected by the federal government. The neighborhoods of Old Town and Campina headquarter plazas, gazebos, palaces and monuments that represented the height of the Belle Époque, a time when the international trade of latex, raw rubber, turned Belém one of the main cities of the country.

Paratur

>> Diverse ecosystems all in one place - sea and fresh water beaches, untouched forests, mountains, lakes and Amazonian rivers make up a mosaic of Pará attractions. It is in this region that the giant Amazon River flows into the sea of the Atlantic. To explore this region stuffed with natural beauty, the best access is through its capital, Belém. Santa Maria de Belém do Grão-Pará, the full name of the city, was founded on 12 January 1616.

Since then the Empire benefited from its strategic geographical position and many of its regional goods came from the region. It is also an important corridor for those wishing to reach the The Guyanas and the Caribbean.

But what really matters is what the State of Pará has to offer its visitors. Strong indigenous heritage, mixed with European, African and Asian migrants, Pará culture is marked by an exotic cuisine and unique folklore.

It is here that a beautiful spectacle of nature occurs: the meeting of the waters of the two rivers Tapajós and Amazon. In the city of Santarém, you can admire this phenomenon from boats or from fresh water beaches, formed on the sand banks of the rivers. They run together for miles without mixing. On the Tapajós River and on the numerous waterfalls and wild rock formations, tourists are invited to have a go at adventure sports like rappelling and climbing. From Santarém, boats leave towards the waterfall of Aruã. Located in the upper reaches of the river Arapiuns, the waterfall is

Culture and nature in Belém: Ver-o-Peso Market and trails through woods

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Pará

NORTHERN REGION ( CULTURAL TOURISM )

Luiz Braga / Paratur

( CULTURAL TOURISM ) NORTHERN REGION Jean Barbosa

>> Belém has six environmental parks. The biggest is the Mangal das Garças. It occupies an area of 42,000 square metres at Guamá River bank, around the historic center. There, dozens of water birds, including scarlet ibis, live. They can be seen from afar and give a colorful tone to the green forest landscape.

Among them, you can find some really white species, which probably don’t eat special food. The Scarlet ibis earn this coloring by feeding solely on crabs.

During the walk, go to the butterfly house where there are dozens flying or simply resting on a tree trunk. You will find a very different kind here, one with wings that look like two giant eyes! To have an overview of Mangal and the city itself, go to the lookout. It is accessible by lift and from the top you can take photos of this unique setting with Amazonian rivers in the background. If you visit around one or two o’clock in the afternoon, then be sure to enjoy lunch at Mangar das Garças. It’s food fit for a king.

Jammed in the city center, in Rodrigues Alves Wood, tourists can venture on a canoe ride or simply go trekking. It’s a part of the Amazon jungle in the middle of a metropolis. If you choose Emilio Goeldi Museum, your trip will be filled by loose agoutis, sloths high up in the trees, ornamental fish and rare birds like macaws. Here you will find as well an indigenous objects exhibition. In the late afternoon, a good tip is to go to Batista Campos Square. Hundreds of people walk among huge trees and cross small bridges and gazebos watching the birds.

Luiz Braga - Arquivo Paratur

The green capital

Alter do Chão Beach, in Santarém, and canoe ride in St. Jerome Farm, in Marajó

CONTACT Capital: Belém Pará State Government (55-91) 3212-0669 / www.pa.gov.br Tourism Company Pará (Paratur) (55-91) 3110-6330 / www.paratur.pa.gov.br

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SOUTHEASTERN REGION ( CULTURAL TOURISM ) Photos: Caio Pimenta

São Paulo

The Brazilian capital of culture >> A true melting pot. That’s how São Paulo, one of the main cities in Brazil, can be defined. Besides being one of the most important economic centers in the country, the city can also boast the most foreign tourists. Last year, when it was a host city of the FIFA World Cup, there were about 15 million visitors. Most of them were on business, but ended up exploring all kinds of attractions.

While it is known worldwide as a business capital, the city is very rich culturally. The options are numerous and cater for all tastes and budgets. To give you an idea, in 2014 São Paulo knocked Rio de Janeiro off the top spot as the best destination in the country as chosen by TripAdvisor travelers.

The quantity and quality of the attractions were responsible for the number of votes.

With regards to culture, the highlights are the museums, some of which are internationally recognized. One is the Museum of Art of São Paulo, MASP, which can be found on postcards of the city.

Located on Paulista Avenue, it is one of the most important in the city and brings together works by Brazilian artists, in addition to the international ones of Picasso, Botticceli, Van Gogh and Monet, among others.

In the self proclaimed country of football, a museum dedicated to the theme cannot be missed. Opened in 2008 and located in the Pacaembu Stadium, it has a great collection of displays and memorabilia that tells a little of the history of the most popular sport in Brazil. If the language spoken in the country is of interest then São Paulo offers the Museum of the Portuguese Language, an interactive museum

CONTACT Capital: São Paulo State of São Paulo Department of Tourism www.turismo.sp.gov.br / (55-11) 3709-0022 São Paulo Tourism www.spturis.com / (55-11) 2226-0432

Ibirapuera Park, Luz Station and Paulista Museum

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dedicated to language and literature. There is also the Ipiranga Museum or Paulista Museum, which has in its collection, items related to the emperor Dom Pedro I, the independence of Brazil and the royal family.

The cuisine is also part of São Paulo’s culture. The city has some of the best restaurants in Brazil and claims impressive numbers like 12,500 restaurants offering 52 types of cuisine. Among the highlights are DOM, by chef Alex Atala and voted the fourth best restaurant in the world; and Terraço Itália, located on the 49th floor of a building in the city center, offering the best panoramic view of São Paulo.

However, if the idea is to try something really traditional, the place to be is Mercado Municipal (Market Hall). Besides learning a little more about the ingredients used in Brazilian cuisine, the market has a few restaurants that serve delicacies that enthuse local people. Among the classics are the bologna sandwich and the codfish pasty. Another symbol of the city is pizza. There are numerous pizzerias throughout the city, which boast being the best in the country.

( CULTURAL TOURISM ) SOUTHEASTERN REGION

Architecture and tourism, a perfect combination! historic context, reveal the greatness and the political and economic strength of the city. Among the places visited are the Monastery of St. Benedict, the Church of St. Francis and the Church of the Third Order of Carmel. Another must-do in São Paulo

is a walking tour through the center, with buildings that have been preserved over the years and help tell the city’s development.

In the most famous square in the city is the Sé Cathedral. Built in a Gothic style, it is located in front of the ground zero of the city.

Photos: Jefferson Pancieri

>> To learn more of the history and culture of the people of São Paulo, there are themed tours. One of them explores the city’s architecture, especially the Old Town. There are buildings, churches and monuments in the region which, together with the

College Square and the diversity of colours and flavours of the Municipal Market

Concerts and shopping São Paulo is also the scene of major concerts and is a mandatory stop for the main stars of pop music’s world tours. At least two major festivals are already confirmed for 2015: Loolapalooza, at the end of March, which will feature concerts by Robert Plant, Smashing Pumpkins, among others, and the Monsters of Rock, in April, with the presence of Ozzy Osbourn and Kiss. If you would like a little more excitement, then the state capital is also bohemian. A few drinks and the famous “pub cuisine”, São Paulo has a multitude of places to go. A good tip is the neighborhood of Vila Madalena, which has many bars and is also close to Vila Olímpia, which houses some of the top nightclubs in the city. Shopping is also a part of the São Paulo culture; after all there are 240,000 shops in different regions. Options range from the sophistication of Oscar Freire Street and malls such as Iguatemi, to alternatives like unique antique fairs such as the one at Bendito Calixto Square. Another icon of the city is the March 25th Street, the largest open-air shopping centre in Latin America, known for its multitude of popular items.

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Pata da Cobra

SOUTHERN REGION ( ADVENTURE TOURISM )

Diversity and adrenaline >> Santa Catarina is considered as one of the most complete states in Brazil as it offers several tourism options, covering all tastes, from the north to the south.

Beautiful beaches, parties, wine tourism, ecotourism, cultural tourism, business and adventure tourism.

Florianópolis, the state capital and also known as Magic Island for its beautiful beaches, is the gateway to this paradise of diversity. Beaches, islands, mountains, forests, rivers, lagoons and waterfalls. The whimsical nature of Santa Catarina provides wide ranging environments for outdoor activities all year round.

This combination is an invitation to experience unforgettable expeditions for sports and adventure lovers, there are relaxing activities, from bird watching or hiking along easy tracks, to those that require physical effort and special equipment, such as abseiling, canyoning and gliding.

Surfing and its variations, windsurfing and kite surfing, are also very popular in Santa Catarina.

They attract legions of fans who have different lifestyles and value their proximity to nature. There is 560km of coastline and about 130 beaches suitable for surfing, and at least two major special lagoons for windsurfing and kite surfing. It is difficult to single out the best beaches for surfing due to the large amount of possibilities. The best known are Joaquina, Mole, Moçambique and Morro das Pedras.

Ibiraquera Beach, in Imbituba, is considered the best beach for windsurfing in Brazil. If sand boarding takes your fancy, then a good place to try this is on the dune of Joaquina Beach, in Florianópolis, and also those located in Garopaba and Jaguaruna.

The Marine Biological Reserve Arvoredo, near Florianópolis and Bombinhas, is considered the best place to go scuba diving in southern Brazil. A natural shelter of many marine species, the reserve controls tourism by environmental organizations, governing the dive site and regulating the amount of visitors. Only accredited operators are allowed to offer tours to the site. For snorkeling, the coves of Bombinhas, Campeche Island (Florianópolis) and the Porto Belo Island are the most recommended.

Diving in Bombinhas, sandboarding in Florianópolis and rafting on the Itajaí River

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Divulgação

Santa Catarina

( ADVENTURE TOURISM ) SOUTHERN REGION

In the air, on land or in water Makito

>> Those seeking even more adrenaline can find both on the coast and in the countryside. Santa Catarina has excellent trails for trekking and mountain biking.

They step into the Atlantic Forest and traverse cliffs and hills by the sea, or slope through the valley and mountain ranges that divide the state in two.

Waterfalls are everywhere and make rappelling a true adventure sport. The mountains of Santa Catarina also have fantastic places for canyoning, which are for experienced climbers only. There are also areas for abseiling and zip lining. Other activities include rides in off-road vehicles and cycling. Up high, there is also an abundance of possibilities to get your adrenaline pumping through your veins with free flight, parachuting and glider flights.

Santa Catarina has some of the best places in the country for rafting like Itajaí-Açu River and its tributaries in the Itajaí Valley. Accredited operators offer tours with different levels of difficulty.

Excitement is guaranteed in the beautiful waters of the Santo Amaro da Imperatriz River, near Florianópolis. Canoeing is another good alternative in coves, rivers, lakes and parks in the state.

The state’s coast is a popular haunt for professional and amateur fishermen who can choose from wide variety of areas and catch numerous species. Ocean fishing is possible along the coast, and Itajaí is one of the main professional places in Brazil. Two fish deserve a special mention: the bass from Babitonga Bay channels and anchovies. Whether in the capital or in the countryside, in Santa Catarina the adrenaline is guaranteed in every corner of the state.

And that’s why more and more it is standing out on the sports and adventure scene, attracting tourists and athletes from around the country and world.

Whale Watching Another highly popular activity is whale watching. This spectacular phenomenon occurs between June and November, which is when the right whales leave the waters of Patagonia and come to give birth and nurse their young on Santa Catarina’s coast.

The region ranging from Içara to Florianópolis, was transformed into a large area of environmental protection for these mammals, which can measure up to 17 meters in length and weigh up to five tons. Whales are often seen more often in Imbituba and Garopaba. You can see them easily from the beach, but there are boat tours offered by accredited operators that take you to within a few meters of these large mammals for an unforgettable experience.

Divulgação

Mole Beach, Florianópolis, and aerial view of Balneario Camboriú

CONTACT Capital: Florianópolis Santa Catarina Department of Tourism, Culture and Sports (55-48) 3212-6300 / www.sol.sc.gov.br Santa Catarina Tourism (Santur) (55-48) 3212-6300 / www.santur.sc.gov.br

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NORTHEASTERN REGION ( ADVENTURE TOURISM )

Ceará Ceará is perfect for sport lovers

CONTACT Capital: Fortaleza Ceará Department of Tourism (55-85) 3101- 4669 / www.setur.ce.gov.br Fortaleza Department of Tourism (55-85) 3255-8300 / www.fortaleza.ce.gov.br/turismo

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Synonymous for

beaches, sun and adventure

>> Ceará stands out for many things: beaches, cuisine, culture, infrastructure, ecotourism, but what separates it from the rest is the permanent sun. The capital, Fortaleza, was voted as the sunniest beach in Brazil, with an average of 239 days of sun a year.

The beautiful beaches with their crystal clear waters, unique cuisine, cultural attractions and the coastline form the perfect setting for a holiday, any time of year.

With so many beaches, water sports have become increasingly popular grabing the attention of adventurers from all over Brazil and the world.

For surfing, diving, windsurfing, kitesurfing and sailing lovers, Fortaleza is paradise. The winds

that hit the shore make the state one of the best places in the world for these sports. Especially diving. The Risca do Meio Stone, 16 km from Mucuripe, exudes schools of fish and stingrays to a depth of 28 metres. Dives are offered with professional supervision and equipment rental.

The ecosystem that promotes these sports is not exclusive to Fortaleza. Thanks to the constant wind, the West Coast’s beaches are also an excellent option for the surfing, windsurfing and kitesurfing. In addition, the region stages rounds of the professional and amateur surfing championships. The beaches of Taíba, Paracuru, Flecheiras, Icaraí de Amontada,

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NORTHEASTERN REGION ( ADVENTURE TOURISM )

Preá and Jericoacoara have earnt the right to host these events with the varying colours of the sails and boards.

Sandboarding is another craze that has been gaining ground in the dunes of Jeri and Paracuru.

In Canoa Quebrada, good wind and the water temperature ensures perfect conditions for windsurfing, surfing and kite surfing, which hosts national and international championships. You will find schools for enthusiasts of these sports in Aquiraz and Beberibe. The dunes, with their advantageous views, offer opportunities for sandboarding.

For the adventurous who seek even more excitement, large off-road competitions also take place here.

The region of dunes and lagoons, the beach of Cumbuco has beautiful and rare scenery and is one of the most sought after in Ceará. A full 35 km from Fortaleza, strong winds make this the ideal place for kite surfing. Those who have never tried this sport and want

Paraíso Lagoon, in Jericoacoara

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to have a go, then it is possible to rent the equipment and have lessons with qualified instructors in a small school that assembles on the site during the busy days. But the best way to get an impression of the region is on one of the buggy rides or tricycles, that pass through the main attractions lapping up an atmosphere of adventure and excitement. On the river Cauípe, tourists can go on a zip line falling in to a lagoon formed in the dunes.

In the Parnamirim Lake, the lure is sandboarding.

Located in the Central Hinterland, Quixadá is the capital of adventure sports in Ceará. The proximity to the Monumental Valley offers visitors a range of attractions, such as mountaineering, trekking, horseback riding, mountain biking and hang gliding. Moreover, the hills and mountain ranges guarantee Quixadá a prominent place in the national championships of free flight.

The Monumental Valley, considered

the most important semi-arid Northeastern ecosystem, has nature trails often used by tourists, such as Boqueirao and Cabeça do Gigante. Most of them leave from Quixadá. The big attraction is the exuberant flora and fauna of the savanna. There have been more than 400 animal species identified among birds, reptiles and mammals here.

The Aratanha and Baturité Mountains A mild climate region - where the temperature varies between 17º C and 22º C has rich vegetation, which contributes to the exuberance of the fauna and flora, allowing the observation of rare birds and animals in their natural habitat. Cascades, waterfalls, rivers and water features form the ideal scenery for hiking, biking, horseback riding, fishing and extreme sports. Those seeking even more adrenaline have guaranteed excitement in activitiess such as abseiling, canoeing and gliding.

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SOUTHERN REGION ( WINE TOURISM ) Fabiano Mazzotti - Prefeitura Municipal

Rio Grande do Sul Valley of the Vineyards: a part of Europe in Brazil

>> Rio Grande do Sul can boast that it is one of the most well qualified states in Brazil. The focus of its promotional activity is diverse and preserves culture and its traditions, as well as the exuberant nature combined with services and high quality professionals. The most important wine region of Brazil is in the south of the country, accounting for about 85% of the national wine production.

Serra Gaúcha – the mountains of Rio Grande do Sul – has certified wine production areas like the Valley of the Vineyards, located between the cities of Bento Gonçalves, Garibaldi and Monte Belo do Sul, about 130 km from Porto Alegre, the 34 | FOLHA DO TURISMO BRASIL | ITB

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state capital. Located nearby are the cities and important grape producers of Flores da Cunha, Caxias do Sul and Farroupilha.

The beautiful landscape, reminiscent of Italy and that diffuses the architecture and accents of Italian and German descents, receive thousands of tourists every season to taste its wine, sparkling wine, grape juice and regional products such as cheese and salami. There, the vineyards open their doors and each one has different things to do.

Salton (www.salton.com.br/turismo), Miolo (www.miolo.com.br/enoturismo/) and Casa Valduga (www.casavalduga.com.br) are just some of the possibilities for tourists who want to make the most of the summer in the south.

With a trip to the vineyards, you can taste the flavours of the different red grapes, like Tannat, Cabernet Sauvignon and Merlot; or the white grapes of Chardonnay, Malvasia and Riesling. A guided tour will reveal their sparkling manufacturing methods, such as the Charmat (refermentation tank) and the champenoise (bottle refermentation).

On a course or in a longer chat with winemakers, visitors can discover that the bouquet is the sensory sensation that a more complex wine exudes such as pepper or cloves. It takes just a weekend around the oak barrels for you to understand the different ways of holding the wine glass and how what to look for when smelling the cork.

( WINE TOURISM ) SOUTHERN REGION

In the capital

Ivo Gonçalves - PMPA

preserve its history that has been passed down from generation to generation, whether through language, dance or costumes - especially the Germans and Italians who have settled here. The traditions tell the story of the locals and with a beautiful landscape give tourists the opportunity to have unique experiences in the region. The local festivities are an example of these traditions that attract more and more tourists to the city.

Lovers of nature and outdoor activities find in the state many possibilities and diverse tours, from extreme sports to bird watching. Little known tours in the cities of Três Coroas, Canela and Caxias do Sul provide closeness to nature. Rafting, zip lines, tree climbing and hiking are some of the attractions here too.

Historic Centre of Porto Alegre, trip aboard the Maria Fumaça train and Caracol Waterfall, in Canela

CONTACT Capital: Porto Alegre Rio Grande do Sul Department of Tourism (55-51) 3288-5400 / www.turismo.rs.gov.br

Almir Dupont

Rita Souza

>> The state capital, Porto Alegre, is known for its multi-culture and nature. Founded in 1772 by couples from Portuguese Azores Islands. Over the subsequent centuries, the city welcomed immigrants from around the world: Germans, Italians, Spanish, Africans, Polish and Lebanese, and of differing religions: Catholics, Jews, Protestants and Muslims. It is the tourist gateway in the state and is only 120 kilometers from the pleasant Serra Gaúcha, Porto Alegre is a busy hub of services and infrastructure of recognized quality, a large national and international base for companies and a major destination for international events in Brazil.

The culture is very present in local cities. They

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MIDWESTERN REGION ( ECOTOURISM )

Mato Grosso do Sul Perfect combination of sport, nature and adventure

Valdemir Cunha

Snorkelling in the Prata River and Anhúmas Abyss, in Bonito

CONTACT Capital: Campo Grande Mato Grosso do Sul Department of Tourism (55-67) 3318-5018 / www.seprotur.ms.gov.br Campo Grande City Council (55-67) 3314-3588 / www.pmcg.ms.gov.br Bonito City Council (55-67) 3255-1351 / www.bonito.ms.gov.br

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>> A few kilometres from the capital, the city of Bonito is the perfect destination for Ecotourism lovers. It is no coincidence that it is known as the Brazilian capital of the Ecotourism segment. There are 33 attractions that form part of the official tour of the city and are able to please visitors with the most varied of tastes.

The most popular attractions are snorkelling and caves, but who like to watch nature, hike or scuba dive will also find some fun here as well.

The snorkelling tours are among the busiest in Bonito. The two main options are the Sucuri River and the Prata River. The divers among us can observe the fauna and flora on which ever trip they choose, as the two offer unique experiences with their own characteristics. All tours are accompanied by guides and do not require previous experience.

For those who haven’t dived before, then the Sucuri River, located on the São Geraldo Farm, about 20 km from the centre of Bonito is the best bet. This river is considered as the most transparent in Brazil and visibility is said reach up to 15 metres. The depth varies from 70 cm to 3 metres and the tour covers 1.5 kilometres in around two hours. The Prata River is located in a city called Jardim (Garden), about 50 km from Bonito. In Sucuri River, you can really see the vegetation because of its very clear waters, in the Prata River, you will be impressed with the amount of fish. Traditional Pacus and Piraputangas, Pintado (surubim), Dourados (Golden fish) and a multitude of small Lambaris can be seen.

Visitors can come across small ten centimetre fish to a meter long fish. The tour actually starts on the Olho

D’água River, where the water temperature reaches 24 degrees. There are approximately 800 metres that are full of fish and native vegetation. When the current meets the Prata River the temperature is a little cooler, around 20 degrees, but nothing to make you turn back.

If you like to be closer to nature, besides the snorkelling, a good tip is the Buraco das Araras.

This is a 100 metre deep and 500 metre wide hole.

The area is home to hundreds of scarlet macaws and other native birds from the region. The spectacle of the high flying birds is really beautiful, especially between the months of June and September, when it is easier to catch sight of them.

The caves, which are the symbols of the city, are also excellent places to visit. The Blue Lagoon Cave, one of the main attractions of the city shows a breathtaking scene. After descending 290 steps and 60 metres, you arrive at the main hall of the cave, which houses a beautiful lake with fully crystalline waters and appears blue in colour, but the colour is in fact the effect of the sun’s rays that penetrate through the opening. The geological formations, which took thousands of years to form, are also an attraction in themselves and a tour here takes about two hours. The other is the famous cave of São Miguel. To get there you have to get a trail of approximately 200 metres on a suspension bridge. This marvellous attraction allows you to observe the formations of stalactites and stalagmites, which are thousands of years old.

For the more adventurous, a good tip is rappelling in the Anhumas Abyss. This is a huge cave, located about 20 km from the city centre. There you can rappel down a 72 metre cleft in the rock that leads in to the cave, which houses a crystalline lake that is the equivalent size of a football field. The descent is a fascinating experience and below you can see the numerous and impressive geological formations. It is also possible to dive and float in the lake that is 80 metres deep.

To be able to dive, you must have a basic diving certification and you can only go down to 18 metres.

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NORTHERN REGION ( ECOTOURISM )

Amazonas Where man and nature live in harmony >> The State of Amazonas has long found its potential for ecotourism. Nowhere else in Brazil do we find so many activities and attractions focused on the environment and adventure. Here, man and nature live in harmony. Ecotourism is used as a means of living for the people, keeping the natural areas preserved

CONTACT Capital: Manaus Amazonastur – Amazonas State Company of Tourism (55-92) 2123-3800 / www.visitamazonas.am.gov.br

and protected. Hiking in the jungle (with overnight stops), down rivers in inflatable boats (riding the beautiful rapids), tree walking and pot holing in stunning caves. In the Amazon, all this is possible.

Ecotourism can be experienced in Amazonas all year, during both the wet season when the rivers burst their banks and the dry season when they retreat. These two beautiful but different seasons promote different activities.

Ecotourism in the Amazonas I spopular in the Mamirauá Development Reserve, in Tefé; in the Village of Lagos, in the municipality of Silves; in the Community of Ubim and Piranha in the city of Manacapuru; and communities of Janauary, Paricatuba and Acajatuba in the municipality of Iranduba. If you are looking for great adventures, thrills, unforgettable experiences and memorable ones, then your destination will be Amazonas.

Ethno Wild Track Ethno Wild Track was implemented to take advantage of the ways used by the natives of the Beija-Flor indigenous community for hunting and Meeting of the waters of rivers Negro and Solimões; and a view of the city of Manaus

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( ECOTOURISM ) NORTHERN REGION

fishing. While walking, tourists experience incredible sensations that are heightened by their senses; the smell of the forest aromas; the touch of wet tree trunks and the different textures of leaves; the sounds made by the animals; the sight of different shades of green that protrude through the trees; the taste of Indigenous fish cuisine, cassava flour and ants – they even eat ants – are the main ingredients of the local cuisine.

The Ethno Wild Track is 1,100 meters in length and you must be accompanied by a local guide, delighting tourists in ways that lead you to experiencing ancient Indian rituals, which make you realize the importance of preservation. The walk does not require physical fitness or sporting skills; it can be done by people of all ages, dressed in appropriate clothing and it lasts about thirty minutes.

Where the Nightingale Sings Thanks to its biodiversity, the Amazon guarantees itself to be in outstanding position among the most popular destinations for bird watchers. Of the nearly ten thousand species of birds already catalogued in the world, more than 1,600 species are in Brazil and about 750 in the state of Amazonas. For the birdwatchers among us, arriving at the designated bird watch area is possible by

hiking in the primary forest and depending on the time of year, using a motorized canoe over the lakes and flooded areas. Among the most sighted birds are macaws, toucans, parrots and parakeets. In addition to spotting different species in their natural habitat, tourists can still enjoy the songs, such as the Nightingale of the Negro River.

Birds, fish and…

The Amazonas has the best places for you to go fishing. There are numerous rivers that

are home to the greatest diversity of fish on the planet. Predator par excellence, the Peacock Bass is a symbol of sport fishing in Brazil and its voracity is able to tackle hooks without bait. In addition to the peacock bass, sport fishing also includes the large catfish.

Because they are mostly migratory fish, sport fishing can be practiced throughout the year.

In the region, you will find gilded catfish, redtail catfish, catfish (barred Sorubim), Sorubim tiger, flatwhiskered catfish, goldfish and goliath catfish.

Manaus Manaus is the state capital, the largest state in Brazil and home to much of the Amazon. The fact alone is a good reason to visit the city. But there are many others tourist attractions in this capital that unite this rich culture, modernity and nature. The wealth provided by Amazonian culture, which received considerable influence from indigenous people, is present in the everyday life of these people, whether during regional music, the visual arts, crafts and folkloric processions. For admirers of opera and classical concerts, the Amazonas Theatre offers several spectacles. The theatre is a symbol of the golden age of rubber in Brazil.

Maroaga Cave and Salto Belo, in the Amazon Hub

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SOUTHERN REGION ( ECOTOURISM )

Paraná

Tourists can get up close and personal with the Falls by boat

Ecotourism, adrenaline and fun > > Nat u re a n d pre s e r v at i on a re characteristics that stand out in Paraná.

With its fauna and flora that is still protected, the region is ideal for adventure tourism and ecotourism. In Paraná, the diversity of routes and different activities, combined with the practice of safe adventure, provides a mixture of adrenaline and fun. Starting on the coast, ecotourism passes through Campos Gerais, Terra dos Pinhais and will continue until the Iguaçu Falls and Paths 40 | FOLHA DO TURISMO BRASIL | ITB

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Lakes of Itaipu. You can go cycling, hiking, mountaineering, tree climbing, rafting...

The coast of Paraná, despite its short length, is full of alternatives and surprises visitors with its natural beauty of villages, rivers, beaches and islands. Ecotourism can be experienced at different points along the coast, in a sustainable relationship with nature, with conservation and environmental education. Among these points are Mel Island, in Paranaguá; the

Superagui National Park, which comprises the Peças Island, Superagui Island and Pinheiro Island; the Private Natural Heritage Sebuí and the Private Natural Heritage Reserve Salto do Morato in Guaraqueçaba; the area of tourist interest of the Marumbi State Park and the Caminho do Itupava in Morretes. On the Coast is also the most preserved portion of the Atlantic Forest in Brazil. In its bays, you can see dolphins and the peaceful life of local fishermen.

Priscila Forone - Curitiba CVB

( ECOTOURISM ) SOUTHERN REGION

climbing, rock climbing, abseiling and zip lines.

Water as a major attraction

In Campos Gerais, visitors will find the rich cultural background of the state traversing the Tropeiros Route, the Immigrants Route or the Industrial Route. The contrast between the fields and the mountainous slopes is the main feature of the region. This landscape provides a rare view of natural beauty. The ecotourism activities stand out in the region especially in the Vila Velha State Park, in Ponta Grossa, with its sandstones that have different formats. It is also worth visiting the State Park Guartelá in Tibagi, which has beautiful scenery that can be admired through the many options of trails, as well as having the sixth largest canyon in the world.

Located in the center-south of Paraná, the region of Terra dos Pinhais surprises with its privileged position, with dense forests of Araucaria, temperate climate, rivers and a rich and diverse culture. It has unique landscapes and rugged geography, forming giant waterfalls, routes that allow hiking, canoeing, abseiling

and rappelling down waterfalls. This is the ideal destination for ecotourism and adventure tourism practices. It is famous for the quantity and quality of its waterfalls, one of these options is called the Route of the Waterfalls, comprising the cities of Prudentópolis and União da Vitória. For those who like adrenaline in the highest, the Private Reserve of Ninho do Corvo allows the practice of tree Setur-PR

Culture and nature blend together

On the border with Paraguay and Argentina, the Iguaçu Falls and the Itaipu Hydroelectric Power Plant have amazing scenery, showing a wonderful marriage of nature and man’s achievements. In this region, water is the main protagonist, through the Paraná and Iguaçu rivers, the Itaipu Lake or the Botucatu aquifer. The lush landscape of the Iguaçu National Park, the beauty and magnitude of the Falls, attracts thousands of Brazilian and foreign tourists. There, various activities to try out. One of the most sought after attractions of Iguaçu National Park are the boat rides, as the Macuco Safari, whose climax is to bring visitors to the falls at Iguaçu. Another must-see place to walk in Foz do Iguaçu is the Bela Vista Biological Sanctuary, created by Itaipu. There you can follow trails amidst the woods to see animals up close that are native to the reservoir area and forest species like the guaimbê vine that grows embracing 300 year-old Angico Gurucaia trees that grow up to 26 meters in height and 3.5 meters wide.

Mel Island, on the coast of Paraná, and the Iguaçu Falls

Curitiba Curitiba has beauty that goes beyond the natural. The capital of Paraná is modern, sophisticated and cosmopolitan and brings together everything a big city can offer its residents and visitors. Curitiba also has a diverse historical, cultural and gastronomic circuit.

Paraná is a mosaic of ethnic groups and is in its capital that this is reflected with more emphasis. Tradition and modernity go together. In many monuments and tourist areas, the destination honors the various ethnic groups that have settled there. The gastronomy and architecture have as main reference Europeans, with the remarkable heritage of Portuguese immigrants, Italians, Germans, Poles, Ukrainians and other people.

CONTACT Capital: Curitiba Parana Department of Sport and Tourism (55-41) 3352-6443 / www.turismo.pr.gov.br

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2016 Olympics

Countdown to the Olympics Rio’s attention turns to the Games and its tourists >> After the success of the FIFA World Cup, the eyes of the world turn once again to Brazil, especially to Rio de Janeiro, who will host the 2016 Olympics.

With about 55% of its sports facilities ready, Rio 2016 is now entering the final stretch of preparations for this mega event. “Within two years of the Games, we ended the exclusive planning phase and are now in operational readiness as structures for the competitions begin to take shape and get closer to completion”, said Carlos Arthur Nuzman, president of the Organizing Committee of Olympic and Paralympic Games, Rio 2016. According to Carlos, the legacy for Rio and Brazil will be huge. “No other host city will have had the benefit of this size of transformation such as Rio”, added Nuzman.

Although most of the sports facilities are now complete or advancing well, the construction of 27 other infrastructure projects (underground, bus lanes and environment) has been slower, and does not exceed 24%. This legacy will cost R$ 24.1 billion, not counting the cost of arenas (R$ 6.5 billion) and the investment of Rio-2016 for the event (R$ 7 billion).

According to the update of the Responsibility Matrix of the Olympics, released by the Olympic Delivery Authority (ODA) in the last week of July, the total value of the Olympic Games should be around R$ 37.6 billion, 46.8% more than the FIFA World Cup, which cost approximately R$ 25.6 billion.

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Hotels

According to Alfredo Lopes, president of ABIH-RJ, the Rio hotel industry will experience a jump because of the Olympics. “From 2009 until the Olympics, about 18,000 new rooms will be put into operation, an increase of almost 50%. In Barra da Tijuca alone, there will be more than 11,000 new rooms for the Games”, he said. For Lopes, one of the problems is that the neighbourhood is not known as a destination in Brazil and abroad. Thus, for the growth of the hotel industry to happen in a sustainable way, a great deal of promotion and a publicity campaign is needed. The president of the institution also surmised that the occupation of the city is estimated to be at least 90% during the Games, especially in 3-5 stars hotels. Regarding nightly rates, Lopes said that rates should be between US$180 and US$600. “All the rooms for the Olympics have been marketed and prices agreed by the IOC”, noted the president. Lopes states that the number of rooms is sufficient to accommodate tourists during the mega event and now the concern turns to professional certification. “The hotel industry is expanding very fast. Today the workforce is focused on building, when hotels get ready, these professionals will migrate to the hotel service and very little is being done to prepare them”, he said.

Test Events

The first test event for the 2016 Games was held at Marina da Glória on 9th August, when 320 sailors from 34 countries took part. That same week there was also a National Press Briefing, a World Press Briefing and workshops about the structure that Rio is preparing for press coverage during the event. More than 300 journalists from 10 Brazilian states and 26 countries attended.

Divulgação Rio 2016 / Alex Ferro

SPORTS

2016 Olympics

Ministry of Tourism wants to turn the whole of 2016 into Olympic Year >> Vinicius Lages, the Minister of Tourism, surmises that although the Olympics are focused in Rio de Janeiro (the football games will also be played in Belo Horizonte, Brasilia, Salvador and São Paulo), the event is an opportunity for the whole country, which should be crafted to benefit Brazil. “We have great expectations for the Olympic Games, especially if we now take the opportunity to make 2016 the Olympic Year for Brazilian tourism. This means enjoying 365 days of “Olympic spirit”. The whole country benefits when we plan themed events, trade shows and attractions geared to health, sport, wellness and technology related to sport”, explained Lages.

According to the minister, the goal of Olympic Year, created in partnership with state departments and the private sector, is to encourage a series of events to increase the tourist flow within the country. The idea is for

tourists to visit Rio de Janeiro, the host city of the Olympics, but also other cities during the Games and at other times throughout the year. The initiative will enhance the opportunity of the Olympics, especially from a tourism point of view. “The event has duration and limited scope, but the expansion of the concept of Olympic Year will turn 2016 into a schedule full of activities across the country”, said the minister.

Vinicius Lages also points out that, based on the World Cup experience, the perspective is that the Olympics will be a success, revealing the quality of the Brazilian tourism diversity to the world. However, some challenges still need to be overcome.

“This is an event that brings more strength to our industry. There is a combination of effort in every way, and this is healthy because it gives us new experiences. The

main challenges are to extend the capacity to receive tourists, with more skilled labour and a better-equipped infrastructure; and also the ability to charm that visitor, with more information available in different languages and the improvement of something we already have in our DNA - our hospitality. All this increases the visibility of the country in a positive way, both domestically and globally, contributing to the attraction of more tourists to Brazil in the long term”, he said.

Photos: Rio 2016 / Alex Ferro

Divulgação Rio 2016 / Alex Ferro

SPORTS

Rugby, Golf, Para-canoe and Para-triathlon are new Olympic events >> Rio 2016 will bring together 42 Olympic and 23 Paralympic sports. A total of 16,000 athletes will participate in the mega event, as well as delegations from 204 countries, 4,500 technical officials, 70,000 volunteers and over 25,000 media professionals. There are four new events for Rio 2016: Rugby, Golf, Para-canoe and Para-triathlon, which were defined by the IOC

and the International Paralympic Committee.

Just for the Olympics, which take place between 5th and 21st August 2016, 10,050 athletes from 204 countries will compete for the 206 medals, including 136 women’s events, 161 male competitions and 9 mixed. The competitions will be held in 33 locations spread over four regions of the city of Rio de Janeiro:

Barra, Copacabana, Deodoro and Maracanã. In the case of football, the games will also be held in four other Brazilian cities: Belo Horizonte, Brasilia, Salvador and Sao Paulo. So far, 28 editions of the Olympics have been held: six times in North America, three in Asia, two in Oceania and 17 in Europe. This will be the first time the event will take place in South America.

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SPORTS

2016 Olympics

>> The 2016 Olympic Games brand is the result of a collective creation process. The concept was born from a simple idea: what makes Rio a unique city and the Olympic Games a grand event, the answer - the people.

So it is essentially a human brand, framed by lush nature of a city that invites you to live with passion and lightness, a love of living and sharing, spreading kindness and warmth with joy and contagious energy.

Inspired by the nature of Rio and Brazil full of hairpin bends, mountains, rivers and lakes - the most beloved icons of the city, such as the Sugar Loaf and Corcovado, are represented in the brand design. Since Belo Horizonte, Sao Paulo, Brasilia and Salvador will also host football matches, the Rio 2016 Committee also created icons for each city.

The logo is represented by the union of three human figures joined by hands and feet in green, yellow and blue. The symbol for the first time in history is three-dimensional, besides being the first, since Torino 2006, featuring a symbol of the host city. It represents the act of hugging, a feature of Brazilian culture, symbolizing the welcoming and receptive Brazilian culture.

“The first step of our creative process was to open our eyes and see what was around us.

>> The Rio 2016 Committee announced, on 16th September, the prices of about 7.5 million tickets that will be on sale for the Olympics. The price list includes 717 sessions of 28 sports in addition to the Opening and Closing ceremonies. The cheapest entry will cost R$40. The ticket prices of all sports and ceremonies will be available on the site of the 2016 Games (www. rio2016.com). With a commitment to be accessible to the public, more than half of the tickets - about 3.8 million, will cost R$70. On the flip side, the most expensive tickets are the opening and closing ceremonies, costing R$4,600 and R $3,000, respectively.

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Rio 2016 / Alex Ferro

Cheaper tickets will cost R$40

People, places, images, monuments, colours, smells, sensations ... All this wealth was the focus of a photographic immersion in which we recognized the visual references of the city. In just over a little more than a year, we recreated the traces of the Marvellous City”, said the Committee.

The selection process for choosing the agency that created the official logo of the Olympic Games lasted five months and was

praised by the participants themselves. There were 139 agencies from various regions of the country, all with important operations in Brazil. The selected agency was the Tátil Design de Ideias, from Rio, which has over 20 years of experience in building brands, more than 100 national and international awards and a customer portfolio of large companies from different segments.

Adrenailha

Nature inspires the Olympics Brand

Santa Catarina Adrenailha

Surfboards, bicycles and horses Choose and explore the state

With 560 km of coastline, the state has beautiful beaches and all of them are different from each other. Some are located in busy resorts; others are almost deserted and are only accessible by trails through the Atlantic Forest or by boat.

Surfing, windsurfing, kite surfing, stand up paddle and sailing are all in abundance and you will find good waves and perfect wind along the coast, in places like Ibiraquera Lagoon in Imbituba. For the more adventurous among us, the state has some of the best places in Brazil for rafting. A good example of this is the Itajaí-Açu River and its tributaries, in the Itajaí valley, where thrills are guaranteed. Canoeing is also a good on one of the many rivers, lakes and parks in the countryside of the state. If you prefer staying on dry land, then cycling is a good option to relax and discover a new kind of tourism - on two wheels. If you are looking for some natural beauty mixed with a bit of tradition, the diversity of the state will not disappoint. Santa Catarina’s canyons impress with their grandeur. In this case, rural tourism is especially good for horse riding and tours can last up to a week.

Abseiling in the Ingleses Mountains

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Juan Rivas Beasley

Paths of the Canyons

Sculptures of

Mother Nature

Makito

Hiking in Espraiado Canyon in Urubici; and Moça Mountains, in Sombrio

>> The Paths of the Canyons attract mainly lovers of ecotourism. The expeditions explore the high mountains that were abruptly cut

by Mother Nature. The impressive canyons are located in the National Park of Aparados da Serra and Serra Geral in the south of the state. But the Paths of the Canyons also have attractions on the coast and in the inner cities.

In total, seven cities make up the region: Sombrio, Praia Grande, Jacinto Machado, Passo de Torres, Balneário Arroio da Silva, Araranguá and Balneário Gaivota. These destinations offer a variety of activities related to ecotourism and adventures like trekking, rappelling, tree walking, zip lining, fishing, boat rides, cascading, mountain biking, cycling and horseback riding tours. It also has a multitude of trails, waterfalls, lakes and other natural places that allow greater contact with its nature and animal/bird watching. The crafts and local culture are also attractions in the region.

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centre, where you will notice traces of the Azorean and Portuguese colonisation. Don’t miss as well, a boat ride on the Sombrio Lagoon: the largest freshwater lake in the state, spanning 54 square kilometres. It’s worth a visit as well as Morro da Moça, a 200m high mountain, with vertical walls that resemble the shape of ‘Sugar Loaf Mountain’, in Rio de Janeiro.

Praia Grande Settled in by descendants from the Azores, Portugal and Italy, Praia Grande is an ecotourism destination par excellence. Here Aparados da Serra National Park can be found.

The stunning landscape is characterised by vertical rock faces stretching upwards to 700m in height and then abruptly tail off into the gentle slopes of a plateau. Waterfalls make the scenery even more charming. The protected area is situated on the border between Rio Grande do Sul and Santa Catarina, and has three trails open to the public.

Jacinto Machado This is one of the best destinations in Santa Catarina for ecotourism. The city is the main access point to the Fortaleza Canyon, the

Makito

Trail of Furnas, Macacos Mountains, in Passos de Torres, and Paragliding in Mole Beach, in Florianópolis

region’s largest and also one of the largest in Brazil, at 7.5km in length and up to 1,157 m in height. Century old trails used by drovers, waterfalls, rock pools, rocky rivers and lush vegetation make the ride up the canyon a real adventure, which must be done with accredited guides. Abseiling, canyoning, rafting and trekking are some of the most popular activities here.

Passo de Torres Located on the border with the state of Rio Grande do Sul, Passo de Torres is a very popular resort for surfers. The beaches of Molhes, Rosa do Mar and Bella Torres are the most famous.

Other attractions are boat trips to the Lobos Island, an environmental conservation unit

created to protect wolves and sea lions, and the Macacos Morro, park for the protection of monkeys, located 8 km from the centre.

Balneário Arroio da Silva The 22 km of beaches is the main attraction of Balneário Arroio da Silva. The City organizes most of the sports and recreational activities - especially in the summer – that all take place here. The highlight is the Truck Drag Race (Arrancada de Caminhões), one of the largest events of its kind in the world, attracting up to 100,000 people every year.

The Entremares Fishing Platform, another point of interest for tourists is 5 km from centre, in Meta Beach.

Balneário Gaivota With interconnected beaches, dunes, lagoons, salt marshes and remnants of the Atlantic Forest, Balneário Gaivota is a quiet destination most of the year. In the summer however, tourists come from all over and change the

dynamic of the city. Surfing, fishing and power boating take place along the 23km long coast.

The busy Balneário Gaivota, in the centre, and the quiet Cortada Lagoon, are a must do for walking, swimming and sport fishing.

Araranguá Ecotourism and shopping are the two main attractions of Araranguá, a city colonized by descendants of the Azores, Italy, Germany and some African-Brazilians. The central region of the city has wide avenues and many shops, bars, restaurants and nightclubs.

Going to the coast, the highlights are the beaches, lagoons, dunes, caves and the mouth of the Araranguá River. In several places, nature provides perfect places to go hang gliding, sand boarding and various off-road activities. You can also book horse rides to the Aparados da Serra Park. The main attractions of the town are the dunes of the Morro dos Conventos. They form a slope 30m in height, allowing for descents of up to 35kph.

Free to fly Santa Catarina offers many options for those who like throwing themselves in the air. You can go paragliding, parachuting or trips in a glider. In Balneário Camboriú, at Morro do Careca (Bald Hill), at only 80m high, so you can try it out to see if you like it. Paragliding flights last for about 15 minutes and are available with an experienced pilot (even for children 5 years an up) can be made here. Atalaia Beach has designated spots for free flight in an area owned by the Atalaia Club of Free Flight. Tangará, São Lourenço do Oeste, Gravatal, Garopaba, Santo Amaro da Imperatriz, Florianópolis, Itajaí, Camboriú and Penha are other destinations that also offer ramps for free flights and gliders.

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>> Surfing and its variants - windsurfing and kite surfing - are popular in Santa Catarina, attracting legions of fans that have a different lifestyle. In total, the state has 560 km of coastline and around 130 beaches suitable for the sport. It’s hard to single out which is the best beach for surfing due to the amount of options. Among the best known and most popular are Joaquina, Mole, Moçambique, Morro das Pedras and Campeche in Florianópolis; Guarda do Embaú in Palhoça; Vila (the only Latin American beach that will host the World Championship Tour - WCT) and Rosa, in Imbituba; Silveira and Ferrugem, in Garopaba; Prainha, in São Francisco do Sul; Atalaia and Brava, in Itajaí; Estaleiro, in Balneário Camboriú; and Mariscal and Quatro Ilhas, in Bombinhas.

As for other sports, such as windsurfing and kite surfing, the most popular beach is Ibiraquera, especially the Ibiraquera Lagoon in Imbituba. With a backdrop of dunes, rivers, islands and lagoons, Ibiraquera houses a quiet fishing village. The area is very popular for its boutique B&Bs and for its good restaurants, with pink shrimp dishes that are traditionally fished, in the Ibiraquera Lagoon.

The waves of the region are considered one of the best for kite surfing and windsurfing in Brazil. Each year in October, the global elite of both sports gathers on the sands of Ibiraquera for the most awaited competition

Adrenailha

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Waterfall in Itoupava, rafting in Ingleses Beach, trekking and canoeing at the beautiful landscapes of Santa Catarina

in Latin America, the Ibiraquera Wave Contest. Competitors amaze with their manoeuvres cresting the waves of Ibiraquera.

You may even bump into the WIND 2005 world champion Kauli Seadi, who lives here.

The Ibiraquera Lagoon has excellent facilities for Slaloming (zigzaging), besides being great for stand-up paddle (a sport performed on top of a surfboard with long oars). There you will find equipment to rent to create your own adventure.

Rafting

Makito

Going down rapids in inflatable rubber boats emotes much adrenaline and also puts you amongst nature. Rafting, a sport sought by adrenaline junkies, increasingly affects Ecotourism and Adventure Tourism in the region. Santa Catarina offers a variety of tours, with various levels of difficulty available by accredited companies, including all basic

training and all safety equipment needed.

The ducking (inflatable kayak for two people) and canoeing on rivers and lakes are also a good option for those who want to immerse themselves in the nature of Santa Catarina.

Rafting on the river Itajaí-Açu and its tributaries in the Upper Valley of Itajaí, in the touristic region of European Valley, is considered one of the best in Brazil. It’s a 7.5 km stretch with interspersing rapids, calm passages, waterfalls and spectacular scenery. There are easy routes for beginners and others for the more experienced, which should only be made by veterans of the sport. At the top of the 350m high starting point, you have different routes to choose from.

From the top, the view of the Canyon provides a beautiful sight of the Santa Luzia waterfall, which is 100m high and has several levels, which make it favourable for rappelling and cascading. At the bottom, there are natural pools that were formed by the waterfall.

Trekking, rappelling and a Zip line: adventure sport for all One of the main destinations for trekking and rappelling, Urubici has a wide variety of places, mountains and hills to explore. Thrills await you at Serra do Corvo Branco, which is located 30km from Urubici city centre.

It has stunning scenery that begins in the crevice that cuts two massive rock faces. The road that descends towards Grão Pará is dizzying, dazzling and reveals wild and varied landscapes.

The destination delights tourists, providing activities like trekking, rappelling and other extreme sports.

In Balneário Camboriú, the highlight is the Unipraias Park. It is possible to go tree climbing with canopies up to 130 meters and zip line called the ZipRider, a breakneck descent of 750 metres amidst the Atlantic Forest, where you are suspended by just a cable, sitting in a modern seat that reaches an average speed of 60 km/h and has the pleasure of enjoying the scenery and the feeling of freedom.

It also has suspended walkways for ecological walks through the Atlantic forest. Finally, at 998m, the Castle of the Bugres, in Joinville, has good facilities for climbing. There are two trails that lead to the top, passing through caves, rocky corridors and lookouts, like Pedra do Sofá. At the top, you can see the entire northern part of Santa Catarina and part of Paraná state.

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Explore the state by pedal power. Different routes are available for Cycle Tourism

Cycling! Discover a new and beautiful Santa Catarina >> Many natural wonders and thrills await tourists on Santa Catarina’s mountain bike trails. The coast and the countryside of the state have hundreds of places to be explored on a bike, true paradises at the seaside or on the slopes of mountains, canyons, valleys and fields. In most cities, there are tour operators who organize tours and expeditions and rent out bicycles and accessories. Santa Catarina is also a pioneer in Brazilian cycle tourism, consisting of short trips, usually accompanied by guides from specialised companies. The routes connect various cities, passing through trails and secondary roads that are quieter.

The best-known circuit is European Valley, which passes through Timbó (about 30 km from Blumenau), Pomerode, Indaial, Rio dos Cedros, Benedito Novo, Doutor Pedrinho, Rodeio, Apiúna and Ascurra.

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The Costa Verde & Mar Circuit gives the chance of exploring one of the most beautiful coastlines in the country, passing by quiet country towns, with preserved forests, rivers and waterfalls. It is the first cycle tourism route in Brazil to cover a coastline. And, when merging stretches of coastline with the interior, it offers great cultural diversity and landscapes. The route goes past prominent and local sights coupled with incomparable scenic beauty. Popular beaches alternate with other deserted ones and are surrounded by green rainforest. Between the beaches, there are challenging hills that also offer gorgeous views. With mostly Azorean Colonization, the coast safeguards strong Portuguese cultural traits, expressed mainly in the festivities and cuisine. In the countryside, the views are littered with rice fields and wooden houses set

the tone of the trip. Other cultural influences, notably German and Italian, can be seen here.

The cycle tour ‘cicloturista’ passes through 11 cities, eight on the coast: Balneário Camboriú, Balneário Piçarras, Bombinhas, Itapema, Itajaí, Navegantes, Penha and Porto Belo and three more in the countryside: Camboriú, Ilhota e Luís Alves. Totalling 270 km, the route uses dirt tracks and urban roads, to avoid busier paved roads. The tour was designed to take six days, to give enough time to enjoy the many attractions that the region has to offer. In each section there are numerous opportunities to enjoy other activities such as hiking, diving, kayaking, surfing, windsurfing, micro light flights, among others.

There are also cultural and ecological riches to be explored, such as archaeological sites, historic buildings and trails for bird watching.

Explore and venture >> For the adventurous ones, in the Schroeder region, Vale do Rio Braço do Sul is a place full of springs and streams between the Morro Agudo and Serra Feia. It is here that we find one of the most beautiful waterfalls in the city, the Wasserhoff, as well as the best downhill (a form of radical cycling consisting of riding down a hill as fast as possible along a specified route) course in Latin America.

There is also a cross-country course of 8.3 km that takes you through the woods and there is also a sports complex for championships.

In Rio Negrinho, on the tourist route of Príncipe Paths, there are natural hidden places and farms in the region that have nature trails for trekking, mountain biking, off-roading in a Jeep or ATV. Motocross and kart-cross tracks can be found in Estância Colonial for those seeking other challenges.

In Imbituba, a special route takes cyclists from the Itapirubá Beach to Sonho Beach in Palhoça to watch right whales, which mate in the region between June and November. The route passes by cliffs, dunes and several other beaches in Imbituba and Garopaba. The tour can also start at the Santa Marta Lighthouse, located

in Laguna, and lasts two to four days, with English, Spanish and German speaking guides.

On the other hand, the city of Itajaí offers a mixed destination, where tourists cycle through urban and rural areas, covering eight districts and nine out of the 17 rural communities that are in the area. Winding roads and new friendships complement the landscapes that are enjoyed by those who appreciate the calmness of a bike ride.

Finally, Porto Belo is a great option for offroad mountain bike tours. The site also offers 4x4 tours in cars, passing along rugged beaches, lookouts, trails and other nature conservation sites and there is also the possibility of rides on nights with a full moon. Stops along the route to cool off with a dip and hiking over the nearby hills can also be done. Another option is to explore this scenery riding in groups accompanied by expert guides.

Whale watching Recognized by UNESCO as one of the most beautiful bays in the world, Rosa Beach still looks like an old fishing village, with canoes, carts, artisanal fishing of mullet and rustic lodges, which add charm to the area. Located 22 km from Imbituba city centre and 18 km from Garopaba, Rosa borders the Vermelha Beach, in the north, and Portinho Beach, in the south. The destination was discovered by surfers in the 70’s and today is one of the main points for the sport, especially south of Rosa, in Vila Beach. From August to November you can see the Right whales, which migrate to Rosa Beach to feed their young in their first months of life. The area becomes a kind of natural nursery and attracts many curious people, increasing tourism in the region.

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Makito

Horse riding in the

silence and tradition of Lages >> In Santa Catarina there are lots of opportunities for horse riding, both on the coast and in the countryside. It was in Serra Catarinense that, in the 80s, the first Brazilian farm hotels emerged, paving the way for the development of rural tourism in the entire country. Some of the best rides start at these hotels and some even last up to seven days winding through totally wild fields. Others have shorter itineraries and are highlighted by visits to Coxilha Rural in Lages.

Two long horse rides are famous in the state. The first is the Aparados da Serra Horse Ride, in Araranguá, leaving Bom Jardim da Serra and heading towards Rio Grande do Sul. It happens in July and brings together hundreds of people. The route of almost 300km, includes old paths, passing through cities like São José dos Ausentes,

Cambará do Sul, and some of the most beautiful landscapes of Rio Grande do Sul and the Santa Catarina mountains.

The event lasts for a week and takes place annually in the winter. During the other months of the year, Aparados da Serra offers walks or adventure tours up to three days in duration. The tourists sleep on the farms of the Campos de Cima da Serra.

The second is the Tropeira Horse Ride, that goes from Lages to Tubarão and travels along the historic path of the drovers through Picadão da Serra. The arrival of the riders is just one of the many festivities, celebrating the anniversary of the city, which takes place in May. In Lages, it is very common for regional farm hotels to offer rural tourism that includes horse riding and fishing in lakes and rivers.

The region of Coxilha Rica, where Lages is

located, includes the historic path of Serras Catarinenses, which takes you up and down grassy hills, through forests, river crossings and waterfalls of crystal clear water. There are stops along the route for refreshments, to adjust the saddle, and to reach the next farm for a meal, picnic or to rest. At night, a guitar around a bonfire, the traditional mate drink, fresh milk and delicious typical food, made with fresh local produce, await for you on the last night of the tour.

In European Valley, rural inns offer lake and river fishing, horse riding and trekking in the surroundingareas.Don’tmissthetourthatleaves from the Sanctuary of Our Lady of Azambuja, in Brusque, and goes up to the Sanctuary of Saint Paulina, in Nova Trento (35 km). The horse ride attracts about eight thousand riders and takes place in the last weekend of August.

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FOLHA DO TURISMO BRASIL Special Edition ITB

Trekking in Galheta Municipal Park, Santa Catarina

Charmingure t a n y b

Diverse attractions and hospitality seduce tourists worldwide

OLYMPICS The country is preparing to host the 2016 event

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SPECIAL SUPPLEMENTS Rio de Janeiro and Santa Catarina: vocation for Ecotourism