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Countdown to the

2014 FIFA World Cup

FOLHA DO TURISMO BRASIL Special Edition WTM

Get to know the host cities and the country’s tourist attractions

November 2013

There’s plenty more to do and see: sun, beaches, culture, adventure and excellent cuisine

Maracanã Stadium, in Rio de Janeiro

Fotos: Arquivo Turisrio

The first Brazilian city to hold international standard events

Riotur/Ricardo Zerrenner

Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Ri

The six tourist regions are ready to stage captivating events >> The State of Rio de Janeiro has been sung in verse by artists and poets alike and welcomes everyone with a smile on their face. It has indescribable scenery and a vibrant culture. Besides the beaches that are known and admired worldwide, the nature here includes 15 national and state parks, with san-

Metropolitan Region >> “Wonderful City, full of charm...”. This is how the Rio de Janeiro city Hymn, by André Filho, begins. It characterises the attractive mosaic of the entrance to Brazil and also the joy of the local people who are referred to as “cariocas”. The locals have an affable way of welcoming visitors and they have given the city the title of “happiest people on earth”. It has the blessing of the statue of Christ the Redeemer, one of the New Seven Wonders of the World that, from the top of Corcovado Mountain, opens his arms out over the beautiful Guanabara Bay. Its beauty continues to inspire singers, poets and painters, transforming the area into a reference point for artistic, cultural parades and political protests.

One of the most important metropolises in South America, the state capital has been the capital of the Colony, the Empire and the Republic, and has a plethora of historical buildings, such as the Paço Imperial (Imperial Palace), fortresses and hundreds of churches and temples. The views of Sugarloaf Mountain, the Botanical Gardens, Copacabana beach and the Tijuca National Park, among many others, have continued to delight tourists for decades. In 2012, the city was awarded the UNESCO World Heritage Status in the urban cultural landscape category. Other trademarks of the city include Carnival, Samba and Bossa Nova as well as its main gastronomic symbol, Feijoada (bean stew), accompanied by the traditio-

nal caipirinha. Its hundreds of bars and restaurants come alive at night, filling the streets of Lapa and Santa Teresa with a bohemian atmosphere. There is an intense cultural agenda that occurs throughout the year, culminating with a big New Year’s Eve party on Copacabana beach. Niterói, the final city that completes the Metropolitan region is located across Guanabara Bay from Rio. A 13km bridge links the two cities, but there is also a ferry service connecting the two. It has secular fortresses, beaches like Itacoatiara and Camboinhas and various viewing platforms. The Niemeyer route shows off some of the work created by architect Oscar Niemeyer, including the Museum of Contemporary Art.

and enjoy a fondue at night in the mild climate of the mountains. In this special pullout, we present some of the main tourist attractions in the six regions of the state: Metropolitan, Green Coast, Sun Coast, Coffee Valley, Imperial Green Mountain and Agulhas Negras (Black Needles). Welcome to Rio de Janeiro!

Green Coast

The new Maracanã, which underwent extensive renovation to host the Confederations Cup and the FIFA World Cup

Arquivo Turisrio

Ipanema Beach and the Botanical Gardens in Rio de Janeiro; and the Museum of Contemporary Art in Niterói

dbanks, waterfalls, rivers, streams, trails, mountains and forests. The 635 km coastline has many ecological sanctuaries. Within three hours from Rio, it is possible to visit many attractions in various regions. You can go for a walk along the beach and enjoy coconut water to cool off from the heat during the day

>> The famous state capital will host the 2016 Olympic Games and it will stage the 2014 FIFA Football World Cup Final. According to the annual rankings of the International Congress & Convention Association (ICCA), Rio de Janeiro is the Brazilian city that hosted the most international events in 2012, with 83 congresses and conventions within the ICCA criteria (itinerant events with a fixed period and a minimum of 50 participants), which puts Rio in 25th place in the world city ranking. The metropolis boasts convention centres of various sizes and many hotels with meeting rooms. It also offers great technological resources and good access to ports, airports and bus stations by subway, bus services and a large taxi network.

Confederations Cup - Altogether there were 16 games and a final that couldn’t have been dreamed up by a screenwriter. But, much more than watching the Brazilian team beat the best team in the world on the biggest stage in National football – the Maracanã there were other fruits to be harvested, especially in Tourism. To begin with, the final of the Confederations Cup, in which Brazil beat Spain 3-0, about half of the nearly 80,000 fans that attended the game were from outside of Rio de Janeiro. A survey by the Brazilian Ministry of Tourism pointed out that about 25,000 foreigners visited the country during the 15-day event. A small number compared to the 600,000 that are expected for the FIFA World Cup, but the opinion of those visitors is a good thermometer to point

out if we are on the right track. This was indeed the goal of a survey commissioned by the Ministry to the Foundation Institute of Economic Research (FIPE). According to preliminary results, the majority of foreigners approved of the infrastructure of the host cities, including Rio de Janeiro. WYD - Another major event held this year was the World Youth Day, which brought thousands of foreign visitors to Rio. The first foreign trip of Pope Francisco turned all eyes turn in to the Wonderful City, highlighting the destination as the hub for Religious Tourism. The World Youth Day (WYD) attracted 2 million people to Rio de Janeiro. The highlights were the passage of the Pope along Copacabana beach and the Mass held in Vargem Grande.

Cataguazes Islands in Angra dos Reis, Lopes Mendes in Ilha Grande and Paraty

>> The Green Coast, located on the southern shoreline where Serra do Mar (Sea Mountain) meets the Atlantic, is formed by the cities of Angra dos Reis, Paraty, Mangaratiba, Itaguaí and Rio Claro. This area was one of the first to be colonized in Brazil and has more than two thousand beaches, some semi-deserted, a multitude of islands and mountains covered by Atlantic Forest. It is also rich in historical and cultural heritage and has an excellent hotel infrastructure, with large seaside resorts and places for fishing, diving and sailing. The local cuisine is seafood based, with inspiration from indigenous cooking, for example fish with banana. Angra dos Reis has 365 islands and a very busy shopping centre as well as modern malls and a large marina. There are

varied options of accommodation, hotels, resorts and guest houses, and attractions such as boat rides, nature trails along rivers and waterfalls, water sports, as well as abseiling, mountain biking and rafting. It also has a good range of restaurants and is an obligatory stop off for the large cruise ships that sail past this region. Ilha Grande (Big Island), close to Angra dos Reis, is a tourism icon of the region. It has trails, waterfalls and creeks, like the Blue Lagoon, and several beaches, especially Lopes Mendes, Aventureiro and Saco de Palmas. In the central region, the small city of Abrahão has many restaurants and guesthouses, and also several agencies that offer boat tours. The island can be accessed by boat, catamaran or barge, from the ports

of Angra dos Reis, Jacareí and Mangaratiba. Paraty is different to Angra as it is an historical city with unique beauty due to its colonial mansions and cobbled stone streets. It boasts a calm water bay, surrounded by the rich vegetation of the National Park of Serra da Bocaina, where there is still a stretch of the Estrada Real (Royal Road), and the old gold route. There are international restaurants and excellent hotels. The cachaça here is one of its greatest icons. The destination grinds to a stop when it hosts the annual Paraty Literary Festival (FLIP), which attracts artists from around the world. Be sure to visit the Trindade community, which is 17 km from Paraty. Its incredibly beautiful beaches, such as Meio (Middle), and the unspoilt nature are waiting for you.

Rio de Janeiro

CONTACT Rio de Janeiro State Government Tourist information: Rio de Janeiro State Department of Tourism (www.rj.gov.br/turismo); Rio de Janeiro State Tourism Company - TurisRio (www.turisrio.rj.gov.br) METROPOLITAN REGION Angra dos Reis Distance from the capital: 150 km Travel time: around 3 hours Climate: Tropical maritime Average annual temperature: 23°C Tourist information: Tourism Foundation of Angra dos Reis - TurisAngra (www.turisangra.com.br / www.angra.rj.gov.br) Paraty Distance from the capital: 234 km Travel time: around 3h50 Climate: tropical Average annual temperature: 27°C Tourist information: Paraty Department of Tourism (www.pmparaty.rj.gov.br) GREEN COAST REGION Angra dos Reis Distance from the capital: 150 km Travel time: around 3 hours Climate: Tropical maritime Average annual temperature: 23°C Tourist information: Tourism Foundation of Angra dos Reis - TurisAngra (www.turisangra.com.br / www.angra.rj.gov.br)

A State of Wonderful Cities

Paraty Distance from the capital: 234 km Travel time: around 3h50 Climate: tropical Average annual temperature: 27°C Tourist information: Paraty Department of Tourism (www.pmparaty.rj.gov.br) SUN COAST REGION Armação dos Búzios Distance from the capital: 165 km Travel time: around 2h45 Climate: Tropical maritime Average annual temperature: 23°C Tourist information: Armação dos Búzios Department of Tourism and Culture (www. visitebuzios.com)

The State of Rio de Janeiro, with the famous capital city, Rio de Janeiro, is blessed with exuberant nature with happy, hospitable and friendly people. There are many wonderful cities, which make this a complete destination, one that is ready to welcome tourists from all over the world with open arms.

COFFEE VALLEY REGION Miguel Pereira Distance from the capital: 112 km Travel time: about 2 hours Climate: tropical altitude Average annual temperature: 24°C Tourist information: Miguel Pereira Department of Industry, Tourism and Trade (www.pmmp.rj.gov.br) Valença Distance from the capital: 148 km Travel time: around 2h30 Climate: tropical continental Average annual temperature: 21°C ourist information: Valença Department of Culture and Tourism (www.valenca.rj.gov.br) Vassouras Distance from the capital: 111 km Travel time: around 2h20 Climate: tropical continental Average annual temperature: 20°C Tourist information: Vassouras Department of Culture and Tourism (www.vassouras.rj.gov.br) IMPERIAL GREEN MOUNTAIN REGION Nova Friburgo Distance from the capital: 131 km Travel time: around 2h30 Climate: tropical altitude Average annual temperature: 18°C Tourist information: Nova Friburgo Department of Tourism (www.pmnf.rj.gov.br) Petrópolis Distance from the capital: 59 km Travel time: around 1 hour Climate: tropical altitude Average annual temperature: 20°C Tourist information: Petrópolis Culture and Tourism Foundation (www.petropolis.rj.gov.br) Teresópolis Distance from the capital: 87 km Travel time: around 1h30 Climate: tropical altitude Average annual temperature: 17°C Tourist information: Teresópolis Department of Tourism (http://teresopolis.rj.web.br.com) AGULHAS NEGRAS (BLACK NEEDLES) REGION

Arraial do Cabo Distance from the capital: 158 km Travel time: around 2h20 Climate: Tropical maritime Average annual temperature: 23°C Tourist information: Arraial do Cabo Department of Tourism (www.arraial.rj.gov.br)

Itatiaia Distance from the capital: 167 km Travel time: around 2h30 Climate: tropical altitude Average annual temperature: 21°C Tourist information: Itatiaia Department of Tourism (www.itatiaia.rj.gov.br)

Cabo Frio Distance from the capital: 148 km Travel time: around 2h20 Climate: Tropical maritime Average annual temperature: 23°C Tourist information: Cabo Frio Department of Tourism (www.cabofrio.rj.gov.br)

Resende Distance from the capital: 154 km Travel time: around 2h20 Climate: tropical altitude Average annual temperature: 25°C Tourist information: Resende Department of Tourism and Trade (www.resende.rj.gov.br)

SOMANDO FORÇAS

www.cidadesmaravilhosas.rj.gov.br

Rio de Janeiro

A State of Wonderful Cities

SOMANDO FORÇAS

www.cidadesmaravilhosas.rj.gov.br

Rio de Janeiro

A State of Wonderful Cities

SOMANDO FORÇAS

www.cidadesmaravilhosas.rj.gov.br

Rio de Janeiro

A State of Wonderful Cities

SOMANDO FORÇAS

www.cidadesmaravilhosas.rj.gov.br

Fotos: Arquivo Turisrio

The first Brazilian city to hold international standard events

Riotur/Ricardo Zerrenner

Green Coast

The new Maracanã, which underwent extensive renovation to host the Confederations Cup and the FIFA World Cup

Arquivo Turisrio

Ipanema Beach and the Botanical Gardens in Rio de Janeiro; and the Museum of Contemporary Art in Niterói

Cataguazes Islands in Angra dos Reis, Lopes Mendes in Ilha Grande and Paraty

Fotos: Arquivo Turisrio

The first Brazilian city to hold international standard events

Riotur/Ricardo Zerrenner

Green Coast

The new Maracanã, which underwent extensive renovation to host the Confederations Cup and the FIFA World Cup

Arquivo Turisrio

Ipanema Beach and the Botanical Gardens in Rio de Janeiro; and the Museum of Contemporary Art in Niterói

Cataguazes Islands in Angra dos Reis, Lopes Mendes in Ilha Grande and Paraty

Fotos: Arquivo Turisrio

The first Brazilian city to hold international standard events

Riotur/Ricardo Zerrenner

Green Coast

The new Maracanã, which underwent extensive renovation to host the Confederations Cup and the FIFA World Cup

Arquivo Turisrio

Ipanema Beach and the Botanical Gardens in Rio de Janeiro; and the Museum of Contemporary Art in Niterói

Cataguazes Islands in Angra dos Reis, Lopes Mendes in Ilha Grande and Paraty

o State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Jan

Sunset in Rio das Ostras, and, below, Forte Beach in Cabo Frio

Sun Coast Region >> With hundreds of beautiful beaches, lagoons and a perfect sea for fishing and diving, the Sun Coast is located on the northern coast of the State of Rio de Janeiro. Armação dos Búzios, Cabo Frio and Arraial do Cabo are the major cities that will attract tourists. With easy access from the state capital, the region is ideal for water sports, has a variety of good hotels and an intense nightlife. The cuisine is highlighted by dishes based on fish, oysters, mussels and lobster, that can be tasted in kiosks that are present on almost all of the beaches in the cities, or in the many restaurants. The region hosts some events such as The Gastronomic Festival of Búzios, the Seafood Festival in Rio das

Ostras and Shellfish Festival in Cabo Frio. Armação dos Búzios gained notoriety in the1960’s, when the actress Brigitte Bardot visited the city regularly. It has some of the most beautiful beaches in Brazil. Ferradurinha and Geribá are among the best in the world and, in total, there are 20 excellent beaches. The Rua das Pedras (Cobbled Street) is the heart of the city and at night everybody descends on it. There are dozens of restaurants and bars with live music until dawn and malls with Brazilian and international designer stores that attract thousands of tourists every year. The Diving Capital of Brazil, Arraial do Cabo has clear water beaches that have be-

come a haven for divers and photographers, notably The Prainhas in Pontal do Atalaia, and Praia Grande. You can take a boat ride and go to the blue groto or to the marina island, where visits are only allowed with prior permission. In January, penguins are a common sight on the edge of Praia Grande. Another spectacle is the sunset which can be seen from Pontal do Atalaia. The city of Cabo Frio has many white sandy beaches and the main ones are Forte, Conchas and Peró. The port plays host to cruises in all seasons. The São Mateus Fort, at the end of Praia do Forte, is an historical attraction and the Ilha do Japonês (Japanese Island) is a compulsory visit. Secretaria de Turismo de Cabo Frio

Fotos: Arquivo Turisrio

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Fountain in Vassouras; Javary lake, in Miguel Pereira; historic farm, in Valença

Coffee Valley Region >> The Coffee Valley Region, within the state, is known for its large and historical farms, a rural architectural legacy left by the coffee industry which was the main product of the Brazilian economy in the 18th and 19th centuries. Its major tourist cities are Valença, Vassouras and Miguel Pereira. It is possible to visit the preserved buildings where the coffee barons once lived and a tour of the slave quarters takes you into the historic and cultural heritage of the area. The cuisine also dates back to colonial times. Bringing together history and gastronomy, the municipalities have invested in events like “Café, Chorinho and Cachaça”, which includes visits to historic farms and has various gastronomic tours. In the bucolic Miguel Pereira is Javary Lake, which is ideal for pedalos and small boat rides. The local crafts, the cachaça, as well as paragliding in the hills and mountains are local attractions. Its climate is considered the third best in the world. Other attractions worth visiting are

the Museum dedicated to the Singer Francisco Alves and the Railway Museum, plus the Paulo de Frontin Viaduct, a large iron curved bridge, which is unique in Latin America. Valença has well-preserved colonial architectural properties that are open to visitors and it is also possible to stay in some. There are houses, churches, parks, gardens and farms that keep some of the history of Brazil, like the Glaziou Garden and Lea Pentagna Cultural Foundation. During your trip, be sure to check out the street artists in Conservatória, where musicians sing and play at night roaming the city. Vassouras possesses houses, palaces and monuments, especially in the Barão de Campo Belo Square. Rural properties and hotels have kept their traditions through their ambiance and the serving of Imperial Tea. Another highlight is Casa da Era, which has been transformed into a museum, and the farm São Luiz da Boa Sorte. Don’t forget to go horse riding and fishing.

o State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Janeiro State of Rio de Jan

Alexandre Costa

Granja Comary in Teresópolis, and, below, the Crystal Palace in Petrópolis

Imperial Green Mountain Region Arquivo Turisrio

>> One of the most beautiful regions in the state is located in the Imperial Green Mountain range. The major cities are Petrópolis, Teresópolis and Nova Friburgo. During the summer, the freshness of the mountain air reduces the effects of the heat. In winter, it is a good time to enjoy the warmth of the fireplace, good wine and top-notch gastronomy. You can purchase various souvenirs, especially textiles and a visit to one of the breweries always generates interest. The region is the birthplace of mountaineering in Brazil in the National Park of the Serra dos Órgãos. It has excellent hotels and spectacular scenery crossing between Petrópolis and Teresópolis, The food here boasts a variety of exquisite dishes, influenced from the German and Italian colonies that once populated the region. One of the most traditional events in the region is Petrópolis Gourmet. Known as the “Brazilian Switzerland”, Nova Friburgo has a mild and pleasant climate, plus great food and hospitality, which includes fondues and raclette. Many people go to the city to buy lingerie and flowers that are important products of local trade. Among the tourist attractions are the Pedra do Cão Sentado (Dog Sitting Stone) and Praça das Colônias

(Colony Square). Horse riding, hiking and bathing in one of the many waterfalls are highly recommended. Tourists should take the opportunity to visit Lumiar where there is music, regional cuisine and waterfalls. Petrópolis was founded in 1843 by Emperor D. Pedro II, so the Imperial Family could take refuge from the intense summer heat. A combination of heritage and ecotourism exist here. The main attractions are the Imperial Museum, the Cathedral São Pedro de Alcântara, the Crystal Palace, the Quitandinha Palace and the House of Santos Dumont. The surroundings offer a sophisticated gastronomic tour, mainly in the district of Itaipava. Another highlight is a visit to the Barão de Itaipava Castle and the Bohemia and Itaipava breweries. In Teresópolis, you can’t miss Granja Comary, where the Training Centre of the Brazilian Football Federation is situated, and the National Park of Serra dos Órgãos. While Petrópolis means the city of Pedro (Pedro II), Teresópolis is the city of Teresa (Teresa Cristina, Pedro II’s wife). The pleasant climate and beauty of the valleys and mountains charmed the Imperial Family and it still attracts tourists today.

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Resende, one of the most historical cities of Brazil and part of Agulhas Negras Region. Below, Escorrega Waterfall in Visconde de Mauรก

Agulhas Negras (Black Needles) Region besides the Pico das Agulhas Negras, is Prateleiras (shelves), which are interesting rocky plateaus. Resende is a typical industrial and military city. It has historical significance due to the coffee cycle in the 18th and 19th centuries. Among the cultural and architectural heritage, there is the Fazenda do Castelo (Castle Farm), which conserves Portuguese tiles and marbles and the Foundation House of Culture Macedo Miranda, but the highlight is Visconde de Mauรก, 36 km from the urban centre of Resende. It is an ecological paradise and has several great waterfalls for swimming, especially the Escorrega (Slide). Hang gliding, trekking, kayaking and mountain biking make up part of the sports menu here and the Pedra Selada (Sealed Stone) is a natural monument that sits on top of Mantiqueira Mountain.

SOMANDO FORร AS

Fotos: Arquivo TurisRio

>> Located in the south-central region of the State of Rio de Janeiro, it features a combination of lush vegetation, waterfalls and paradisiacal places, with an interesting collection of rock formations. Of course, the highlight is the 2,789 metre high Pico das Agulhas Negras, located in the Itatiaia National Park. In this region, there are two popular places where tourists visit: the Penedo district, with its Finnish influence and handmade chocolates, and Visconde de Mauรก, a former hippie village with its majestic waterfalls. The cooking of trout, a common local fish, is the basis of many dishes. Fondues and soups are also specialties here. The National Park of is one of the major attractions of the city of the same name, which has good tourist facilities. Among the highlights,

Contents 4 Editorial 6 2014 FIFA World Cup HOST CITIES 8 12 14 16 18 20 22 24 26 28 30 32

Rio de Janeiro (RJ) Minas Gerais (MG) São Paulo (SP) Ceará (CE) Rio Grande do Norte (RN) Distrito Federal (DF) Rio Grande do Sul (RS) Mato Grosso (MT) Bahia (BA) Amazonas (AM) Pernambuco (PE) Paraná (PR)

BEACH AND SUNSHINE 34 Alagoas (AL) TOURISM LGBT 36 Santa Catarina (SC) BUSINESS AND EVENTS 38 Espírito Santo (ES)

e m o WelcBrazil to

CULTURE

Translation Mathew Hunt (huntm11@gmail.com / 55-21 9678-3868)

40 Pará (PA) NATURE / ECOTOURISM / ADVENTURE TOURISM 44 Mato Grosso do Sul (MS) INFORMATION 46 Brazil INTERVIEWS 48 MTur 49 Embratur SPORTS 50 2016 Olympics 51 Diving GASTRONOMY 52 Flavours of Brazil SPECIALS SUPPLEMENTS Rio de Janeiro (RJ) 53 Santa Catarina (SC)

President Adolfo Martins Executive Vice President Roy Taylor roytaylor@folhadoturismo.com.br - (55-21) 3233-6319 Director of International Marketing Rosa Masgrau rosamasgrau@folhadoturismo.com.br - (55-21) 3233-6316 Director-General in São Paulo Mari Masgrau mari.masgrau@folhadoturismo.com.br - (55-11) 3123-2247 Chief Editor Natália Strucchi natalia.strucchi@folhadoturismo.com.br - (55-21) 3233-6263 Executive Editor Luciano Palumbo luciano.palumbo@folhadoturismo.com.br - (55-11) 3123-2240 Chief Reporter Luiz Marcos Fernandes luiz.fernandes@folhadoturismo.com.br - (55-21) 3233-6262 Chief Reporter in São Paulo Anderson Masetto anderson.masetto@folhadoturismo.com.br - (55-11) 3123-2239 Internet Director Fernando Martins Planning Director Andrea Martins Legal Affairs Director José Manuel Duarte Correia IT Manager GRM Photographer Eric Ribeiro Designer Daniel Costa Press Office Rio de Janeiro (55-21) 3233-6353 Press Office São Paulo (55-11) 3123-2239 / 2240 Arthur Stabile (arthur.stabile@folhadoturismo.com.br) Lisia Minelli (lisia.minelli@folhadoturismo.com.br) Pedro Menezes (pedro.menezes@folhadoturismo.com.br) Rafael Massadar (rafael.massadar@folhadoturismo.com.br) Samantha Chuva (samantha.chuva@folhadoturismo.com.br) Readers Enquires mercadoeeventos@mercadoeeventos.com.br - (55-21) 3233-6353

Commercial Department Rio de Janeiro (55-21) 3233-6319 São Paulo (55-11) 3123-2222 Rio de Janeiro: Rua Riachuelo, 114 - Centro CEP 20230-014 - Phone and Fax (55-21 ) 3233-6201 São Paulo: Rua Barão de Itapetininga, 151 - Térreo - Centro CEP 01042-001 - Phone (55-11) 3123-2222 - Fax (55-11) 3129-9095 Commercial Representative in Brasilia CPM Consultoria Planejamento Mídia Ltda. (marcio@marketingcpm.com.br) (55-61) 3034-7448 / SHN Quadra 2 - 15 Andar - Salas 1514/1515 Executive Office Tower - Brasília / DF - CEP 70702-905 Commercial Representative in Minas Gerais BH Brasil Comunicação Limitada. Weber Oliveira (weber.wbo@gmail.com) (55-31) 3371- 0769 / (55-31) 8859-1953 / Avenida Silva Lobo, 2019 Sala 1501 - Grajaú - Belo Horizonte /MG - CEP 30460-000 Commercial Representative in the United States Brazil Travel Media - Claudio Dasilva (www.braziltm.com - claudio@braziltm.com) +1 (954) 647-6464 / 401 E Las Olas Blvd # 130 Fort Lauderdale - Florida - 33301 - USA The articles and opinions of third parties published in this edition do not necessarily reflect the opinions of the newspaper.

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Luiz Braga / Arquivo Paratur RioTur

Editorial Brazil and England united by tourism and their passion for football The number of British people visiting Brazil has been increasing steadily. In 2011, there were 149 564, in 2012, 155 548. With figures like this, the UK naturally features on a priority list of promotable markets for the Brazilian Tourism Institute (Embratur), which is responsible for selling the Brazil brand abroad. With less than two months before the end of the year, the expectations of growth are high, not only in 2013, but mainly in 2014, the year of the FIFA World Cup. According to research by the flight search website Skyscanner, England had the biggest increase in ticket searches by people wishing to go to Brazil, during the World Cup period. Even before England’s qualification is certain, England fans have already shown their confidence that their national team will be present at the games, with an increase of 1,208 % in the number of searches for flights to Brazil in June next year. Thinking about this, we decided to toast the British readers and tourism professionals with an edition that delivers some details of this mega event that is scheduled for next year. The games will be held in 12 host cities and spread across all regions of Brazil, from the north to the south and from the east to the west. In this edition there are reports from each of the host cities on their preparation and which tourist sights you, or your clients cannot miss seeing between the games. In June this year, Brazil showed its potential when it hosted the Confederations Cup. According to a survey organized by the Brazilian Ministry of Tourism, 75.8% of the international visitors who attended the event said they intended to return for the World Cup. Visitor’s expectations regarding their trip to Brazil were generally met or exceeded, according to the declaration of more than 70% of respondents. The most popular parts of their trips that were surveyed were the hospitality of the people (32.9%), beaches and natural beauties of the country (25.6%) and the stadiums (20.5%). In the Brazilian booth at WTM you will find the mascot of the 2014 World Cup, Fuleco and lots of information about the Fan Fests that will take place all over the country. For the many supporters that cannot get tickets to go to the matches, then they can have fun and cheer on their team in places properly set up for football fans. For lovers of sport and tourism, there is no better time to visit Brazil.

Counter clockwise: Fernando de Noronha (PE), Belém (PA), Rio de Janeiro (RJ), Florianópolis (SC) and Manaus (AM)

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Stadiums: Maracanã (Rio de Janeiro), Fonte Nova (Bahia) and Mineirão (Minas Gerais)

Brazil is almost ready as the FIFA World Cup draws closer >> The 2014 FIFA World Cup has already begun in Brazil. Preparations are at an advanced stage with the stadiums in the final phases of construction as well as other projects that will help supporters access the stadia and the movement of tourists within the cities. The rehearsal for the big event, the Confederations Cup, took place earlier this year and was considered a great success for Tourism. The event brought together eight teams from 15th to 30th June and games took place in six of the 12 host cities that will stage the FIFA World Cup next year. While players like Neymar, from Brazil; Iniesta, from Spain - voted the best player of Euro 2012, and the controversial Mario Balotelli, from Italy, paraded their talents on the pitch, about 250,000 tourists circulated throughout the country with approximately 20,000 were foreigners. This result is within the initial expectation initially laid out by the Brazilian Ministry of Tourism. The average length of stay was 14 days, according to a previous survey conducted by the Institute for Economic Research (Fipe). The study was commissioned by the Ministry of Tourism and surveyed the Brazilian and foreign visitors who attended the event. According to preliminary results, the majority

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of foreigners approved the infrastructure of the host cities: 83.1 % rated taxi services as good or very good, cleaning, 78.3 %; public safety, 71.7 %, tourist signs, 62,9% and telecommunication and internet, 53.6 %. Public transport, before the tournament, was noted as one of the main problem areas but it seems to have passed the test, since 61.5% of respondents rated the distance to the stadium positively and 81% liked the organization in general. EMBRATUR estimates that tourists spent at least R$ 311.5 million in the six host cities. However, it is thought that the indirect impact is even greater, since this amount only considers the costs of hotels, food and small daily expenses. The country also had the opportunity to show itself to the world, since the final of the Confederations Cup beat the audience record. The final was seen by 69.3 million people in ten of the main markets. On the field the result could not be better. In the stadiums, the average audience per game was the highest of the last five editions of the tournament and the second highest in history, according to a survey by marketing consultant sports Amir Somoggi. In total 796,000 people saw the games in the stadiums, which gives an average occupancy rate of about 80%.

Get to know the host cities and their stadiums City

Stadium

Number of games

São Paulo

Arena Corinthians

Rio de Janeiro

Maracanã

Minas Gerais

Mineirão

Brasília

Estádio Nacional

Curitiba

Arena da Baixada

Porto Alegre

Beira Rio

Cuiabá

Arena Pantanal

Manaus

Arena Amazônia

Natal

Arena das Dunas

Recife

Arena Pernambuco

Fortaleza

Castelão

Salvador

Fonte Nova

For more information visit: www.copa2014.gov.br

Beyond the 12 host cities >> Football lovers around the world will turn their eyes to Brazil from 12th June to 13th July 2014. The games will take place in just 12 cities, however, for those who want to visit the tourist attractions in the country, there is a world of options beyond the official venues of the FIFA World Cup. The Brazilian Ministry of Tourism has selected 88 tourism attractions in 184 destinations as a focus for promoting the country. They are a maximum of three hours away by land or two hours by air from the host cities. With that, the government hopes to encourage people to visit more attractions, distributing the flow of visitors throughout the many destinations. According to estimates, there will be 7.8 million domestic trips during the competition. Is it also expected that out of the 600,000 foreigners, at least 25% will visit attractions outside of the host cities. One added lure for tourists who come to Brazil for the FIFA World Cup is called Fan

Fests, which consists of 12 screens in public places that will show games. Twelve cities in the country where chosen to host these events: Praça da Estação (Station Square), in Belo Horizonte; Esplanada dos Ministérios (Ministries Esplanade), in Brasília; Parque de Exposições (Exhibition Park), in Cuiabá; Parque do Barigüi (Barigüi Park), in Curitiba; Praia de Iracema, Aterrão (Iracema Beach), in Fortaleza; Memorial Encontro das Águas (Meeting of the Waters Memorial), in Manaus; Praia do Forte (Fortress Beach), in Natal; Praça Glênio Perez (Glênio Perez Square), in Porto Alegre; Marco Zero (Ground Zero), in Recife; Praia de Copacabana (Copacabana Beach), in Rio de Janeiro; Jardim de Alah (Garden of Allah), in Salvador; and Vale do Anhagabaú (Anhagabaú Valley), in São Paulo.

Survey reveals that Foreigners will return to Brazil for the World Cup >> The Ministry of Tourism announced the results of some research that profiles the tourists that visited Brazil for the Confederations Cup. The study reveals that the foreign tourists have a high intention of returning to the country. According to the survey, 75.8% said they intend to return for the World Cup. International tourists stayed an average 14.3 days, which is well above the average for National tourists (5.5 nights). 74.6% stayed in hotels and visited two other destinations in addition to the host city. Altogether, foreigners visited 132 Brazilian cities. “The World Cup is a special event and a perfect time to introduce the full potential of the countries tourism to foreigners. We need to make the work we are undertaking to extend the legacy brought about by these major events which stimulate growth as large as possible”, said Minister of Tourism, Gastão Vieira. The most visited cities were Rio

de Janeiro (67.5%), Fortaleza (25.8%) and Belo Horizonte (23.3%). Outside of the host cities, the most visited sites were Ipojuca, in Pernambuco, where there is the famous Porto de Galinhas (2.7%), Foz do Iguaçu, in Paraná (2.1%) and Armação dos Búzios, in Rio de Janeiro (1.9%). The public opinion was the best tourist services were restaurants (93.6%) and lodging facilities (87.2%). There was also a good response to taxi services (88.3%), public safety (78.3%) and public transport (72.8%). Visitors’ expectations of their trip to Brazil were generally met or exceeded, according to more than 70% of respondents. The most popular aspects were the hospitality of the people (32.9%), beaches and natural beauty of the country (25.6%) and the stadiums (20.5%). “This was an event to test the infrastructure of the games. The stadiums were generally evaluated positively by almost all the public”, said the National Secretary of Tourism Policies, Vinicius Lummertz.

A big increase in English tourists searching for tickets to Brazil According to research by the search flight website Skyscanner (www.skyscanner. com.br), England has showed the biggest increase in search requests for tickets to Brazil for the 2014 World Cup. Even before their qualification is confirmed, England fans have felt confident enough that their national team will be present by searching for flights, with an increase of 1,208% for the June 2014. The next most confident countries behind the English are the Colombians and Mexicans, who have also shown an increase in searches for air tickets, with Colombia increasing by 879% and Mexico, 651%. Other countries who traditionally are football fans crazy have also showed large increases in searches are Sweden who jumped up by 403%, Germany 273% and France by 184%. “The English invented football and are still obviously very passionate about the sport which is probably why they have shown so much interest in coming to Brazil for the World Cup”, said Matthew Rocha, executive of Skyscanner in Brazil. Countries with an increase in searches for airline tickets for the World Cup in Brazil: England

1208%

Colombia

879%

Mexico

651%

Australia

533%

Norway

446%

Taiwan

437%

Sweden

403%

Belgium

367%

United Arab Emirates

358%

United States

346%

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Rio de Janeiro

Sugar Loaf, one of the most beautiful views of the city

A safe and wonderful city

CONTACT Rio de Janeiro Statee Department of Tourism (55-21) 2333-1061 www.rj.gov.br/web/setur/principal Tourism Company of the State of Rio de Janeiro (55-21) 2215-0011 / www.turisrio.rj.gov.br Tourism Company of the Municipality of Rio de Janeiro (55-21) 2271-7000 / 2541-7522 www.rio.rj.gov.br/web/riotur

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>> A combination of mountains and sea has created some stunning backdrops in the city of Rio de Janeiro. The views from the top of the mountains and peaks bring the city to life and really show its colours. From the top of Christ the Redeemer, Sugar Loaf and Pedra da Gávea you will feel the exuberance of the green forests, blue sea, white sands and many other contrasts that have resulted from the mixtures of landscapes, buildings and people. From sea level, the sensation is that the hills embrace Rio de Janeiro and its beautiful beaches. Along the coast, life pulsates on promenades and bike paths through the charming Copacabana, Leblon, Ipanema, Flamengo and Botafogo neighbourhoods. People walk, cycle, play sports and take in the scenery. At night, the arches of Lapa are a gateway to the bohemian nightlife and during the day, in the city centre, the former capital of the empire holds many stories. The pacification of some of the largest slums in Rio, such as Rocinha, Dona Marta and Complexo do Alemão, have given some respite to the fear that many visitors have. Today, visits to the communities are possible whereas before they were forbidden.

The most popular tour at the moment is the cable car ride over Complexo do Alemão, where you can see a sprawling metropolis of clusters upon clusters of houses. Tourists can ride alone or with guides who can be hired in a booth at the station and they charge per person. From up high, the tour promises to show the places where major police clashes occurred during the pacification and also the pavements where scenes from the soap opera “Salve Jorge” was filmed, which helped make the residents transportation famous amongst tourists. If the idea of getting to know the inside of these communities appeals, then tourism agencies offer tours called “Slum tour” to Rocinha, the largest community in Rio, and to Dona Marta, famous for being the set for a video clip of one of Michael Jacksons hits. A minibus picks you up from your hotel and takes you to the entrance of the slums. From there, along with the guide, the route passes by the main points within the community through the alleys and even into people´s houses. The bedrooms will turn into viewing platforms and you will be able to see Rio from a very different angle.

Alex Cavalcanti / RioTur

HOST CITIES ( RIO DE JANEIRO )

Alex Cavalcanti / RioTur

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HOST CITIES ( RIO DE JANEIRO ) RioTur

Fotos: RioTur

Rio will host the World Cup final!

>> If Rio de Janeiro has became well known for its traditional hospitality and happiness, then international tourists who have plans to visit or revisit Rio, for leisure or business, will surely be amazed at the improvement in the city’s infrastructure. The changes will be seen straight away after landing at Tom Jobim International, also known as Galeão, which is one of the main airports in the country. The transport system has also received new investment. The federal government has provided nearly R$ 30 billion to improve the quality of transportation in major cities. In Rio, urban mobility is being improved with the construction of specific bus lanes, subways and trains. Travel time is already being reduced throughout the city and about two million passengers will use the services daily. The goal is to double the number of public transport users by 2025. The deadline to finish construction is the 2016 Olympics. The BRT (bus rapid transit) system will be expanded with new lines before next year, linking the airport Galeão to other parts of the city. Maracanã Stadium will host seven matches, including the grand final of the World Cup. After undergoing major renovation, the stadium was reopened and hosted games in the Confederations Cup, including the final between Brazil and Spain and now offers greater comfort. Besides the new roof that protects 95% of the seats, the stadium has five different types of seats distributed throughout the stands, there are special, premium, boxes and grandstand seats, and with new restaurants, stores, 60 bars (more than double than before) and 231 toilets, 67 of them with disabled access in various parts of the complex.

Maracanã, Christ The Redeemer and Copacabana Beach

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Fall in love with the bars, culture and architecture the Central Market has several varieties of fruit, vegetables, fresh cheese and sweets. Museums and art galleries can’t be missed here. To whet your appetite, there are more than 50 options of paintings, sculptures and exhibitions depicting the evolution of art and memory of the city. The Memorial Minas Gerais – Vale shows real and virtual images

Agência Minas

>> Here in the city, famous for cheese bread (pão de queijo), sweet milk (doce de leite) and white rum (cachaça), Belo Horizonte is also known as “the national bar capital”, since there are more bars per capita than any other city in the country. ‘Beagá’, as locals call it, is the third biggest industrial centre in the country, as well as being a gateway for historical and cultural tourism. It is known for its architecture, which is presented in various styles, from neoclassical to urban art, designed by Niemeyer. It has attractions for all tastes. History lovers will not be disappointed with the numerous buildings that tell a small piece about the past and present history of the country. The Palace of Liberty, located in the prime area of Belo Horizonte, capital of the state of Minas Gerais, brings together all the exuberance and charm of the great palaces of the Old World. With elements from various locations around the world, such as chandeliers from Bohemia, panels depicting the French Revolution and steps manufactured in Belgium, it is a truly fascinating place. The Central Market, located on Avenida Augusto de Lima is awash with smells, colours and craftsmanship. This is the place for those of you who would like to try the local cuisine. Many with affordable prices,

Liberdade Square and Mineirão Stadium

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taking people from the 17th to the 21st century in an interactive and contemporary way. The Pampulha Architectural Complex should not be missed. The complex, formed by the Church of St. Francis of Assisi, Museum of Art, House of the Dance and the Yacht Tennis Club, was created in the 40s. The buildings were designed by architect Oscar Niemeyer, that along with panels by Portinari, gardens by Burle Marx and sculptures by Ceschiatti, Zamoiski and José Pedrosa, form an harmonious space between modern and audacious. More recently other attractions were added to the complex, such as the Mineirão stadium, Mineirinho, Ecological Park of Pampulha, the São Francisco River Basin Aquarium and the newest attraction, the House of Kubitschek, who was mayor of Belo Horizonte in 1940, governor of Minas Gerais in 1950 and President of Brazil from 1956 to 1961. The most famous stadium in the state of Minas Gerais is the Governador Magalhães Pinto Stadium (Mineirão). It is the reason why Belo Horizonte was chosen to be one of the host cities for the 2014 World Cup.

Isabel Baldoni / ACERVO PBH

Belo Horizonte

Fotos: Acervo Belotur

HOST CITIES ( MINAS GERAIS )

Fotos: Acervo Belotur

( MINAS GERAIS ) HOST CITIES

Saint Francis of Assisi Church and Central Market

The build up to 2014 >> Several investments have been made to prepare the state capital for the FIFA World Cup 2014. The projects developed for the event are designed to empower and prepare professionals in important areas, providing an extensive cultural and gastronomic range, besides improving the local infrastructure to ensure quality and sufficient services to those who will visit the city. Released in April, the website www.belo2014.com. br is one of the projects run by the Belo Horizonte Department of Tourism that is focused on the event. The Minas Gerais Department of Tourism also released, in three languages (Portuguese, English and Spanish), the Official Guide for Supporters, which was distributed during the Confederations Cup. The 127 page guide, offers complete information and detailed maps of Belo Horizonte, thus, tourists have everything they need on hand to plan their time in the state capital and in the other 10 cities: Brumadinho, Congonhas, Diamantina, Mariana, Ouro Preto, Pedro Leopoldo, Sabará, São João Del-Rei, Serra do Cipó and Tiradentes.

The capital is also investing in many new road signs. For the Confederations Cup 68 new signs were erected, which in addition to indicating the whereabouts of the main tourist attractions in Pampulha, give information about the history of the attractions in three languages. As for the World Cup, the goal is to put 104 more around Belo Horizonte. The prediction for the World Cup is that a total of 150 hotels and 31,240 beds will be made available for tourists. From 2007 to 2010, the main airport in Minas, Tancredo Neves/Confins International Airport showed an increase in traffic of 18.93% per year, from 3.4 million passengers per year to 7.2 million. To improve services to passengers it has ensured the expansion of Terminal 1. The project for the World Cup includes the construction of at least half of the Terminal. This terminal will have capacity for ten million passengers per year. So with 50% of the work completed, the airport will be able to accommodate 13 million passengers per year. With the expansion of Terminal 1 and after the construction of Terminal 2, the capacity of the airport will be 18.5 million passengers.

CONTACT

November 2013

Minas Gerais Department of Tourism (55-31) 3915-9454 www.turismo.mg.gov.br Official Website of Tourism in Minas Gerais www.minasgerais.com.br

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São Paulo

HOST CITIES ( SÃO PAULO )

Aerial view of São Paulo, Colégio Páteo and Corinthians Arena, which will host the first match of 2014 World Cup

Attractions in the city go beyond the World Cup >> Tourism in the city of São Paulo is predominantly business related. Large hotel chains, whose target audience is the corporate sector, are spread throughout the city. Cultural tourism also has a bearing on São Paulo, especially when taking into consideration the various international events that take place in the city (the Arts Biennial, the International Film Festival and many shows featuring famous celebrities). The “city of mist”, as it is popularly known, has an average of one event every six minutes. In 2010, tourism in São Paulo achieved a new record, as the city welcomed 11.7

million tourists. In 2012, there were 12.9 million, with 10.8 million domestic tourists and 2.1 million foreigners, according to the Ministry of Tourism. The city consolidated its position as the main gateway for foreigners coming to Brazil, which generated R$ 10.2 billion for the city. Out of the 9 million domestic tourists to the city, 25% are from the state of São Paulo, followed by people from the state of Minas Gerais. Among the foreigners, Americans and Argentineans visit the city the most. So this is São Paulo. It does not sleep; it does not rest. With architecture that

combines a variety of styles, shapes and sizes, the city has real cultural heritage. Take a walk around the city centre and you will witness its history being told by its buildings, concrete structures and the transformations it has undergone since it was a village of just 30,000 inhabitants in 1872. It was restricted to the Historic Triangle (whose pinnacles are the Monastery of St. Benedict, the Church of San Francisco and the Church of the Third Order of Carmel). The current number of inhabitants in this metropolis is now over 12 million. Portal da Copa / September 2013

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( SÃO PAULO ) HOST CITIES

Accelerated construction ensures the city will be ready for the World Cup Jefferson Pancieri

>> Everything is nearly ready in São Paulo. The Corinthians Arena, which will host the opening game of the World Cup in 2014, has passed initial safety checks and will soon have its technical inspection. Scheduled to finish before the end of December, the stadium is 86% complete. The vice-mayor of São Paulo, Nádia Campeão, said that the completion of the site later this year is essential for national games to be held early next year in order to test the accessibility and the movement around the stadium. In addition to the Opening, the Corinthians Arena will host three first round matches, one of the quarterfinal and one semi-final. São Paulo is the largest city in the southern hemisphere and has many bold projects for the FIFA World Cup, but today it is a city that is fully prepared in several important areas. With respect to accommodation, the city has 42,000 hotel rooms, and this will reach 50 thousand rooms in 2014, according to estimates from SPTuris. To get an idea, FIFA requires 50,000 rooms across the country. In the state that number grows to 180,000 rooms. The Vale do Anhangabaú, in central São Paulo, currently hosts major cultural presentations and is being prepared to host more than 40,000 spectators during the FIFA Fan Fest, an event that will show the games of the 2014 World Cup. It has fundamental importance in the development of the country’s largest city, as it faces the challenge of sustaining its position not only in major events but in other areas too. The Anhangabaú was chosen to host the Fan Fest due to the central location and easy access to public transportation (train, metro and bus).

St. Benedict Monastery and the bustling Paulista Avenue

CONTACT São Paulo Turismo (SPTuris) (55-11) 2226-0400 / www.spturis.com State of São Paulo Department of Tourism www.turismo.sp.gov.br City of Sao Paulo www.cidadedesaopaulo.com

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HOST CITIES ( CEARÁ )

Fortaleza

The city brings together beaches, lagoons laced with shade, it’s what every tourist wants

Fortaleza Coast and the Castelão Arena

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have several options of handicrafts in leather, lace, spices and regional foods. In the market you can find the Tourist House provided by The Fortaleza Department of Tourism. Here you will find all the information you will need during your stay and there are also many other tourist information offices throughout the city. For cultural lovers, there are exhibitions and events held in the Dragão do Mar Arte e Cultura. The venue, which covers 30,000 square metres, which offers activities that

appeal to all kinds of people, including workshops, concerts, exhibitions and shows. Built in 1973, the Governador Plácido Castelo Football Stadium, known popularly as Castelão, was the first one of the World Cup host cities to finish its renovations. Handed over to FIFA in December 2012, the arena was completely renovated to hold up to 58,704 people. The site has 1,900 covered parking spaces, VIP boxes, press section, neutral zone and new changing rooms. Portal da Copa / September de 2013

>> In the state capital of Ceará, it is summer all year round. Beaches, sun , palm trees, cliffs, crystal clear lagoons, freshwater springs and sand dunes make Fortaleza a destination with an abundance of nature. The city also offers a varied culture along with cuisine, history and even theme parks. The main attraction is its beaches. There is 25 km of sand that merges with the sea that cannot fail to disappoint. The most visited beaches are Futuro, Meireles and Iracema and they offer crab, shrimp and other delicacies in the many kiosks and restaurants along the coastline. A little further from the city centre are the favoured beaches for both tourists and residents: Canoa Quebrada, Lagoinha and Jericoacoara. These beaches present crystal clear waters with a beautiful view of the sunset. Whilst travelling around the city, be sure not miss the Fortaleza Cathedral which was built between 1930 and 1963, and took nearly 40 years to complete. Well known for being the second largest cathedral in Brazil and the tenth in the world, the church was designed by the French architect George Maunier. Its architecture has an eclectic style, with a predominance of G ot h i c an d R om ant i c e l e m e nt s . With some 600 small shops, the Central Market is attractive and a must see. The shops

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Improvements for 2014 with the project ‘Responsibility Matrix’ >> For the 2014 FIFA World Cup, Fortaleza is running a project called “Responsibility Matrix”, which addresses all priority investments, such as infrastructure, mobility, airport, training, hotels, stadiums and marketing. The total investment is more than R$ 1.58 billion. About 24,000 people from Ceará will be trained for the mega event to help better service visitors. Aiming to increase the tourist capacity, The Pinto Martins International Airport is being renovated and due to increase the service capacity from the current 6.2 million

passengers per year to nine million by 2013 and up to 12 million before 2016. In regards to urban mobility, the city is creating the Light Rail Vehicle (LRV), which will connect 22 neighbourhoods along the length of coastline. Also in progress is a Project to increase the passenger terminal at the Mucuripe Port, which includes the construction of a new pier, which will accommodate ships up to 350 metres long with a 14 metre draft. Additionally, Fortaleza has benefited from the construction of two more underground stations.

Fortaleza Catedral and Futuro Beach that is famous for its kiosks and amenities

Fan Fest in Ceará Created for the 2006 FIFAWorld Cup in Germany, the Fan Fest is an event funded by FIFA to show on big screens World Cup games. Fan Fests will be in all host cities and, in Fortaleza, the event will be held at Iracema Beach. There will be many other events happening and the artists and bands confirmed to

perform are Asa de Águia, Aviões do Forró, Biquini Cavadão, Carlinhos Brown, Diogo Nogueira, Forró do Bom, Forró do Movimento, Humberto e Ronaldo, Parangolé, Péricles, Sambô, Simone and Simaria e Tomate. During the World Cup, about two thousand artists will perform in the 12 host cities.

CONTACT Ceará Department of Tourism (55-85) 3101-4669 / www.setur.ce.gov.br Fortaleza Department of Tourism www.fortaleza.ce.gov.br/turismo

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HOST CITIES ( RIO GRANDE DO NORTE )

Summer in Natal lasts all year Dromedary Ride in the dunes of Jenipabu, the Dunas Arena football stadium and the lighthouse in Galinhos

Natal

>> Known as Sun City, Natal - the capital of Rio Grande do Norte, it is a modern and cheerful city, which was built between the rivers here and the sea. Natal is graced by dunes and green areas and offers visitors summer all year round, with more than 300 days of sunshine per year. Its nature is lush and its people hospitable, which are features that make the city one of the most popular holiday destinations in the country. There are more than 400 km of Atlantic Coast and 20 paradisiacal beaches. During the day, the big attraction is the Morro do Careca (Bold Hill), a dune that is 120 metres high and surrounded by greenery. It is located on the urban beach of Ponta Negra, about 14 km from the city centre. Ponta Negra is considered one of the most beautiful beaches in north-eastern Brazil and its name comes from the dark rocks that surround it. Another obligatory place to visit is Forte Beach, where the Three Kings Fortress (Fortaleza dos Reis Magos) with its ancient walls and cannons is found. The sunset here is also spectacular. In the area termed ‘urban beaches’ there are the beaches of Artistas, Meio (North) and Areia Preta (South), which are Portal da Copa / September de 2013

CONTACT State Government of Rio Grande do Norte (55-84) 3232-5152 / www.rn.gov.br Company of Tourism Promotion of Natal (Emprotur) (55-84) 3232-2500 Portal da Copa www.copa2014.gov.br

found at the beginning of the Coastal Highway. Within the limits of Meio Beach, a traditional Yemanja New Year’s Eve Party is also held annually. In the city of Extremoz is one of the main picture postcards in the State: Genipabu Beach. Here, visitors experience one of the most beautiful regions in Brazil, with dunes up to 30 metres high. These dunes are considered to be the highest in the country and buggy rides are very famous and popular in the region. Pipa, in the other hand, is the “hottest” of all. It is considered one of the ten most beautiful beaches in Brazil and is located in the biggest ecological sanctuary in the state in Tibau do Sul. There are beaches with clear and warm water, palm trees, natural pools, cliffs covered by Atlantic Forest, white sand dunes, coves and cliffs.

Arena das Dunas is scheduled for completion in December 2013 With construction work gathering pace, the renovation of the stadium in Natal is among the most advanced for the 2014 World Cup. The Arena das Dunas is 88.05% completed and more than 1,800 labourers are working in three shifts to deliver the stadium before the 30th of December. According to information from the Rio Grande do Norte Cup Department; if we work quickly, it is possible that the stadium can be finished

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even before the expected date. Right now, the metal roof is being installed. Three of the 20 “petals” that will form the framework are have already been installed and the fourth began its assembly in the area west of the stadium recently. The other 16 pieces have arrived at the construction site and once assembled, they will receive a coating of steel and carbon. The bidding process for the installation of the temporary

seating is underway and there is sufficient time for its completion. The temporary terraces will allow the arena to have a capacity of 42,000 people during the World Cup. After the event, the stadium will be reduced to 32,000 spectators. Natal is in a privileged position in relation to Europe, and its challenge is to complete the airport before 2014. Another major test is to solve infrastructure problems, such as urban mobility.

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HOST CITIES ( DISTRITO FEDERAL )

Brasília

Esplanade of Ministries in Brasília

History and politics in the capital

CONTACT Federal District of Tourism Department (55-61) 3214-2744 / www.setur.df.gov.br Vem Viver Brasília (Come and Live Brasília) www.vemviverbrasilia.com.br

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>> Launched over 50 years ago by the then President Juscelino Kubitschek, Brasília is the main national reference of progress during the past half century, guided by the motto “50 years in five”. The federal capital is a destination filled with modern tourist attractions. Brasília is embedded in national history by being the third capital that Brazil has had since the country’s independence from Portugal in 1822. Salvador held the title during the sugar cane period (until 1763), and Rio de Janeiro until Brasília took over its mantle. Brasília was the only one of the three cities that was planned to be a political centre, with the project being designed by Lúcio Costa and architectural monuments designed by Oscar Niemeyer, who was the symbol of national architecture before he died in 2012. Among the creations created by Niemeyer are the Esplanada dos Ministérios (Ministries Esplanade), where the 39 ministers of the current government of

November 2013

Dilma Rousseff are located, and the Praça dos Três Poderes (Three Powers Plaza), where representatives of Executive, Legislative and Judiciary powers work. These places are now part of various tours around the city due to its obvious political importance. Designed in the shape of an aeroplane, Brasília has several attractions spread out over nearly six millions square kilometres. Even with its political locations, like the Presidential Palace (seat of executive power) and the Palace of the Foreign Ministry, which houses the Ministry of Foreign Affairs in Brazil, certain touristic areas can be found. Besides the places mentioned, tourists have options to go to the famous JK Bridge, opened in 2002 and formed by a structure of 48 steel cables which are attached to three arches. It is one of many projects by Niemeyer in the city. The Metropolitan Cathedral of Brasília is a classic creation by the architect as its lines and curves were made using 16 concrete columns.

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Brasília has increased its airport capacity and boasts a new stadium for the 2014 World Cup Portal da Copa

Juscelino Kubitschek airport was included in the list of improvements to improve the urban mobility of Brasília. The estimated investment is R$ 750 million leading up to the World Cup and will be funded by the Consórcio Inframérica, who won the bid for the project to expand the terminal. The current capacity of 13 million passengers a year will rise to 21 million in 2014. With a 25-year concession contract, the forecast by the company is to increase the capacity to 41 million passengers by 2038.

Mané Garrincha Stadium and the interior and façade of Brasília Cathedral

Setur DF

>> Since Brazil was chosen as the host country for the 2014 World Cup – a decision that was announced in 2007 - several cities began arranging projects from the funding created by the biggest mega sporting event in the world. The federal capital was not left out, and after tough competition, Brasília was chosen as one of the host cities for the tournament along with eleven other Brazilian cities. The certainty about hosting some of the games (including the match for the third and forth place play off ) accelerated the projects necessary to bring the city up to the relevant “FIFA quality standard”, especially in and around the stadiums. Focusing just on this tournament, the Mané Garrincha Stadium underwent total renovation to renew and modernise it. After more than a thousand days of building work, the new arena was recently opened and passed its initial test during the Confederations Cup. The National Mané Garrincha Stadium now has a capacity of up to 71 thousand, and as Brazil’s first match in the first round of the tournament will be here, all eyes will be focused on this modern spectacle. The new multipurpose arena is 6 km from the Three Powers Square and will also be used to host shows after the World Cup. Not only stadiums for the games are needed to prepare for an event of this size. To be able to accommodate tourists with style and quality,

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Alfonso e iCentro POA

HOST CITIES ( RIO GRANDE DO SUL )

Marinha do Brasil Park, with lots of green areas near the banks of Lake Guaíba and an aerial view of Porto Alegre

Cacique, 2000 - Praia de Belas), whose collection stands as a centre piece radiating modern and contemporary art. The collection consists of more than four thousand Iberê Camargo pieces including paintings, prints, drawings, gouaches and various studies. Highlights also include the Museum of Science and Technology PUC-RS (Ipiranga, 6681), a veritable theme park that stimulates the scientific curiosity and senses of adults and children. There are three floors of pure interactivity with over 800 scientific and technological experiments spread over an area of 17.5 thousand square metres. Casa de Cultura Mario Quintana (Rua dos Andradas, 736) was declared a state historic site in 1982. It is a tribute to one of the most important Brazilian poets. The cultural centre is one of the most comprehensives in Latin America. It has two theatres with capacity for 300 and five rooms for smaller shows for between 20 and 148 people. The Central Public Market commands, as the name would suggest, a central position. The building was built in 1869, at the time of slavery and therefore holds many secrets. It is a world of tradition, diversity and beauty, linked to the memory and the imagination of the city. Over 100 thousand people circulate daily through the 107 stalls and shops distributed over two floors of the Public Market. In this symbol of historic and cultural heritage of Porto Alegre, you can find typical products, utensils, exotic fruit, meat, spices, Afro-Brazilian religious items, crafts, bakeries, wine shops and sugar cane rum shops (cachaçaria), which is a selection of the best of our national products. If you have enough time, visit the mountain cities of Gramado, Canela and Nova Petrópolis, which are close to a region famous for its grapes and wine. The cities of Bento Gonçalves and Caxias do Sul have vineyards that are open for visitation.

Porto Alegre

Enjoy the southern Brazilian traditions of Rio Grande do Sul with the atmosphere of the World Cup >> For the English and other European tourists who are passionate about football, a visit to the city of Porto Alegre, which will also host FIFA World Cup matches, is highly recommended. It is an opportunity to get to know the cultural roots of people that bring, besides traditional friendliness, cultural and gastronomic diversity, both influenced by European immigrants who landed here in the early 18th century. Porto Alegre values and preserves its historical and cultural heritage of more than 40 museums. Among them are the Museum of Iberê Camargo (Avenida Padre

CONTACT Porto Alegre Department of Tourism (55-51) 3288-5400 www.portoalegre.rs.gov.br/turismo

Ivo Gonçalves / PMPA

Porto Alegre Convention & Visitors Bureau (55-51) 3226-6558 www.visiteportoalegre.com

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( RIO GRANDE DO SUL ) HOST CITIES Ivo Gonçalves / PMPA

The city has invested in infrastructure for 2014. The games will be held in the Beira Rio Arena

Renovated stadium will seat 62,000 fans >> The European fans that come to Porto Alegre to cheer on their national team, or even just to watch some of the matches of the 2014 World Cup, will find a city that is well prepared and structured. Here are some important details for those visiting the city during the games.

their access points. With its audacious new roof, the area for the fans and new areas of media and entertainment will be covered. The renovation will increase the capacity to 62,000. The overall project is even more ambitious; there are plans for a convention centre, a five star hotel, a sports medicine centre, commercial buildings and the recovery of part of the Guaíba River bank, which is close to the stadium.

>> The official stadium for the games of the FIFA World Cup in Porto Alegre is the Gigante da Beira-Rio, which belongs to Sport Clube Internacional. It is located in the Belas Beach area, about 10 km from the historic city centre. It has been undergoing various processes of modernization, with updates to the stands and

Infrastructure

Portal da Copa / September 2013

Football

>> According to the latest data released by the Association of Hotels and Gastronomy of Porto Alegre, the city has 1,287 restaurants, 598 snack bars and 115 cafeterias in the five tourist areas of the city. Among the lodging

facilities are 104 tourist class hotels, most of them including breakfast, totalling 16,000 beds and today the forecast is to reach 19,500 for the FIFA World Cup. There is also a taxi service with drivers who will have received some basic English and Spanish classes by the time the competition starts. Apart from professional training, some places are being improved. The headquarters of the Department of Tourism will become the Mercosur House for Tourists. The area of two thousand square metres will be renovated to provide information, a cafeteria and a kiosk selling souvenirs and city tour tickets.

Urban Mobility >> Salgado Filho International Airport has international flights and has been given the green light for the renovation and expansion of passenger terminal 1, which will increase capacity to 18.9 million passengers per year. The newest international route is operated by American Airlines from Porto Alegre to Miami. In terms of urban mobility, work on the expansion of several avenues is on going. Within the new strategy for a better flow of traffic in the city during the World Cup, tourists can opt for the bus rapid transit system known as BRT. It goes from the historic centre to Beira-Rio (stadium) and should not take more than 15 minutes, and Salgado Filho International Airport travel time will be 20 minutes. November 2013

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HOST CITIES ( MATO GROSSO )

Horse riding in the middle of nowhere in Mato Grosso and the Cuiabá Arena, which will host World Cup games in 2014

>> Located in the central region of the country, the city of Cuiabá will next year be a in the spot light as it is one of the 12 host cities of the FIFA World Cup. It will be undoubtedly be a unique opportunity not only to cheer on your your country, but also for unravelling the secrets and charms of this Brazilian ecotourism hub. Known as the “Green City” because of its plentiful number of trees along its streets, Cuiabá is the main industrial, commercial and service centre in the State of Mato Grosso. It is also the agricultural heart for the country and Cuiabá is also the gateway to many beautiful tourist regions. What remains a secret to many is that within a radius of 140 km of the city there are major destinations of ecotourism such as the Pantanal and Chapada dos Guimarães. A visit to this area must take in the Casa do Artesão (Artisan’s House) as it brings together craft from across the state into seven themed rooms. One of the rooms has exhibits about the indian village Alto Xingu. When hunger calls and it is time to taste the typical Pantanal dishes, remember that the highlight of the region are the all you can eat (rodízio) seafood restaurants. The side dishes are also delicious: pirão (fish broth and cassava flour), farofa de banana (toasted

World Cup host city and a gateway to the Pantanal manioc flour with banana), salad and rice. For dessert, try furundu, a traditional sweet from Cuiabá made with green papaya, brown sugar (rapadura) and cinnamon.

Ecotourism >> For those visiting Cuiabá, the highlight is definitely a visit to the Pantanal. Of course, the main attraction here is nature. An interesting feature of the region, which is symbolized by the Jabiru bird, is the diversity of its species. So far, the numbers of species catalogued are: 263 fishes, 41 amphibians, 113 reptiles, 463 birds and 132 mammals. 70 km away is Chapada dos

Guimarães and it is another place definitely worth visiting. It is unfortunately currently closed to the public, but it promises to reopen before the end of this year. The highlight of these big rock walls is the Cachoeira do Véu da Noiva (Bride’s Veil Waterfall), which is a breath taking 86 metre drop.

Sport fishing >> For fishing fans, Cuiabá has many excellent options including Mato Grosso, which welcomes numerous tourists and professionals from around the world, mainly due to the large number of lowland rivers in the Amazon, Paraguay and Araguaia Basins.

Cuiabá is preparing to welcome tourists for the FIFA World Cup

CONTACT Mato Grosso Department of Tourism (55-65) 3613-9300 www.sedtur.mt.gov.br Cuiabá Department of Tourism (55-65) 3645-6263 / 6039 www.cuiaba.mt.gov.br

Portal da Copa / September 2013

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Cuiabá

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The capital of Mato Grosso has been investing in improving its infrastructure and services with an eye on the huge influx of football lovers that are expected in the city. Cuiabá and Várzea Grande, a city located 15 minutes from the capital, together have 95 hotels that will play host to tourists during the World Cup 2014. According to the Brazilian Hoteliers Association section from Mato Grosso, municipalities are well prepared when it comes to hospitality. There is still a project to build 13 new hotels and currently, hotel occupancy is driven by business tourism. In Cuiabá and

Várzea Grande, business people make up 85% of the occupancy. Certainly during the World Cup this trend will reverse and the volume of leisure tourists will be higher. The Marechal Rondon International Airport operates major airlines that offer regular flights to major cities in the country. The government has plans to invest R$ 91 million in the capital’s airport and will also accelerate the pace of the Light Rail Vehicle (LRV) construction in Cuiabá, which at 22.2 km long and will connect the city centre to Marechal Rondon International Airport and to the neighbourhood of Coxipó. FIFA have levied many quality

requirements for the construction and renovation of the stadiums that will host the World Cup in 2014. There is a new stadium called Arena Pantanal and it has received investment and the constructors are working around the clock to have it completed in time for the games. Arena Pantanal is a project that was won by GCP Architects. The capacity will be 43,600, with boxes and a retractable roof. It has the possibility to be reduced by up to 30% after the World Cup as the project must meet LEED certification of sustainability. The estimated cost of the investment will reach US$ 230 million.

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Rita Barreto

HOST CITIES ( BAHIA )

Farol da Barra Beach and Pelourinho, two unmissable places in Salvador

>> Salvador is a true melting pot and therefore it is considered the Brazilian “capital of culture”. A profusion of sounds, colours, smells and flavours are found in the streets and they set the tone for this multicultural place. Salvador is a land of joy and culture and it is one of the most iconic symbols of Brazil, but it also has its own symbols such as acarajé and capoeira. There is an abundance of options of activities here due to the paradisiacal views, extreme sports, ecological reserves and historic buildings, which heed back to the early Brazilian history. There are 50 km of beaches, which offer tourists a plethora of attractions. Among them are the

João Ramos

Charming city

Salvador

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famous Itapuã, Stella Maris and Porto da Barra. Divers will find ideal weather and sea conditions here for water sports and it is very easy to discover the ruins of ancient ships, as once Salvador had the highest number of recorded shipwrecks in Brazil. The Bay of All Saints (Baía de Todos os Santos) is the largest Atlantic tropical bay with 56 islands and more than a thousand square kilometres of water, which provides a breath-taking landscape. Right in the middle of this paradise is Itaparica Island, surrounded by extensive beaches, crystal clear warm waters, rich mangroves and old fishing villages. In the capital, it is worth taking a stroll through the historic city centre and Pelourinho, she symbol of the city and port and it has recently been listed by UNESCO, as a World Heritage Site. The neighbourhood is home to more than 800 houses of 17th and 18th century origins, as well as several churches, museums, theatres, shops and restaurants. The Lacerda Elevator is one of the most classic tourist attractions in Salvador. It was opened in 1873 and is located in the Plaza Cayru; it is the main link between the two main regions of the city, called “Lower City” and “Upper City”. Another place that is worth visiting is Modelo Market, where tourists will find a mix of colours, smells, tastes and cultures. Its construction is monumental and was registered by the National Historical and Artistic Heritage Institute in 1966. Although the architecture is striking, the main attraction is the variety of typical food and drink of Salvador and the many local handcrafted items.

( BAHIA ) HOST CITIES

Bahia gets a new stadium for the World Cup Portal da Copa / September 2013

>> With an investment reaching R$ 591.7 million, Bahia has built a new stadium for the 2014 World Cup. Fonte Nova was completely demolished and rebuilt to modern standards and with new areas to meet visitor’s needs. One part of the total amount of R$ 323.6 million was from federal funding from BNDES, in addition to the R$ 268.1 million which came from state funds. The project was conducted in a Public-Private Partnership (PPP) between the state government and the companies Odebrecht and OAS. It took two and a half years to construct the new stadium and it now boasts 50,000 seats and 5,000 temporary. The new building has ten levels and three levels of seating, also four levels for parking, one with a changing room, mixed zone and rooms for press conferences. The stadium has as well boxes, a press and TV lounge. More than 4,500 employees worked on the construction and more than 10,000 people were involved in the project. The Governor of the State of Bahia, Jaques Wagner,

Fonte Nova Arena, completely modernised for the 2014 World Cup

CONTACT Bahia Department of Tourism (55-71) 3116-4131 / www.setur.ba.gov.br

and President Dilma Rousseff announced an investment of R$ 1 billion for the urban mobility project in Salvador. The investment, in addition to meeting a tourists Cup legacy, will be for city dwellers interconnecting buses and metros, as well as two bus lanes.

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Tourism Company of Bahia - Bahiatursa (55-71) 3117-3000 www.bahiatursa.ba.gov.br Portal da Copa www.copa2014.gov.br

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HOST CITIES ( AMAZONAS ) Ribamar o Caboclo

Manaus

Allure and diversity improve Manaus’ potential >> An abundance of nature and historic buildings form the capital of Amazonas, which is a starting point for ecological tours of the Amazon Rainforest. There are many ecological parks, boat trips to the meeting of the Negro and Solimões rivers and treks in the forest that certainly keep the more adventurous tourists entertained, whilst museums and the Amazonas Theatre will appeal to those who prefer something more cultural and tranquil. It is estimated that the gains from Brazil’s new international visibility and its extensive media coverage of the World Cup can be turned into an increase in the number of tourists that are planning a visit to the Amazon, which is an obligatory destination for foreign tourists who are coming to Brazil in 2014. To meet this demand,

CONTACT Amazonas Company ny of Tourism (Amazonastur) (55-92) 2123-3818 http://visitamazonas.am.gov.br/site Manaus Department of Tourism (Manaustur) (55-92) 3215-2096 www.manaustur.manaus.am.gov.br

the city has four flagship hotels including, Tropical, Mercure, Novotel and Ibis, and five more are being built.

Parintins >> The Parintins Festival is the largest folklore show in the world. It is a fascinating story about the colours red, Boi Garantido, and blue, Boi Caprichoso, who battle it out in an arena in a show that is always held in the Bumbódromo on the last weekend of June. During the three-day show, both Caprichoso and Garantido tell a story. The story is acted out with accompanying narration and the audience are actively encouraged to join in and become animated by the show. This explosion of culture has been in existence since 1965. Amazonastur / Willian Quatman

Supporters in Manaus watching World Cup games will have the opportunity to take advantage of the nature in the Amazon Rainforest

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( AMAZONAS ) HOST CITIES Portal da Copa / September 2013

The Ecological Cup World Cup is to adequately serve people to international standards. It is estimated that up to a thousand volunteers will work in Manaus next year. In total, 15,000 people will be selected to work in the 12 host cities of the World Cup. The World Cup volunteer program is unique, but is divided into two sections: one under the responsibility of Local Organizer Committee (LOC) and FIFA, which serve areas such as stadiums, and Training Centres.

Another comes under the Ministry of Sport and host cities. The ‘Brazil Volunteer’ program is focused on serving tourists and the general public in areas such as the FIFA Fan Fests, airports and tourist sites. The LOC and Ministry of Sports have been working together since the beginning of the project. In Manaus, over 78% of projects have been completed and the Arena da Amazônia will host the games played in the state.

Amazonastur / Mário Oliveira

>> Manaus is the starting point for everything in the region . Founded in 1669, the capital of Amazonas is the largest economic centre in the North, and the eighth most populous city in Brazil. It has the 7th largest GDP in the country, and is an important industrial hub. Coupled with ecotourism in the Amazon, Manaus has turned into reference point in the area. The main objective of Manaus for the

Amazônia Arena, Parintins Festival and the meeting of the Negro and Solimões rivers

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Recife

HOST CITIES ( PERNAMBUCO )

Diversity and festivities >> Diversity. This is the best word to categorise the main tourist attractions in Recife, the state capital of Pernambuco. Recife features many places that combine a unique blend of history, culture, cuisine and natural beauty that give people visiting for the first time a balanced experience. The state capital’s roads traverse many bridges, due to the rivers that litter the city and these have created a number of small islands that surround it, such as the Islands of Santo Antônio (St. Anthony), São José (St. Joseph) and Bairro de Recife. There are also churches decades or centuries old that endorse the elegance of its buildings. In addition to the charms of its classical architecture, Recife attracts tourists due to its culture. The frevo dance helps distinguish the region from others as this dance has local traditions and during an event in Paris in 2012, it was given the status of an Intangible Cultural Heritage of Humanity by the United Nations Educational, Scientific and Cultural Organization (UNESCO). The musical beat of Fervo is well known for its choreography and it is a major attraction each year at the Recife Carnival, which is thought of as one of the best in Brazil. This year, the festival brought over 700,000 people on to the streets of Recife, 100 groups of performing frevo and more than 1500 street performances. The Galo da Madrugada, is the largest Carnival band and group (bloco) in the world but the great city festivals are not just about the 30 | FOLHA DO TURISMO BRASIL | WTM

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Carnival in Recife, with the Galo da Madrugada band and group (bloco), and Boa Viagem Beach

traditional annual Carnival. São João (June Party) and New Years Eve Party are also very popular. There are many important monuments along its streets and there are a range of attractions for tourists such as the Oficina Francisco Brennand, where sculptures inspired by mythological and literary figures are on show, the Golden Chapel, which is a church with its ceilings and walls covered with religious paintings, and even Old Recife, accumulating characteristics of the Dutch invasion in the 17th century, with colourful facades of old houses.

The Old Recife neighbourhood, in the historic centre of the capital of Pernambuco, will be closed for 32 days during the 2014 World Cup. It will host the Fan Fests, which are outdoor parties that cater for the fans on game day by showing the matches on big screens. To help entertain the tourists and also the locals, new projects are also being implemented, such as 35 km of Ciclofaixas (bike lanes). In partnership with the Brazilian Association of Hotels Industry (ABIH), there will be free bikes available to use, located in strategic points around the city.

( PERNAMBUCO ) HOST CITIES

Focus on expanding urban mobility the subway by visitors and to use this service, a valid match day ticket is required. As in all host cities of the World Cup, the venues for the games are a major concerns. In the state, Arena Pernambuco, which is located 19 km from Recife, was designed in a project estimated at R$ 529.5 million and as a way of evaluating this investment; the new arena was chosen as one of the stadiums for the Confederations Cup and it staged the epic showdown between Spain and Uruguay.

CONTACT Pernambuco Department of Tourism (55-81) 3182-8300 / www2.setur.pe.gov.br/web/setur Tourism Company of Pernambuco (Empetur) (55-81) 3182-8300 / www2.setur.pe.gov.br/web/empetur Recife Department of Tourism (55-81) 3232-8105 / www.recife.pe.gov.br

Portal da Copa / September 2013

>> The main concerns of the government to get Recife ready for hosting part of the World Cup in 2014 are concentrated in two areas. First, presenting a high level stadium that reaches the quality standard required by the event organizer FIFA with the obvious intention of welcoming the teams that are part of the competition. The second priority is the urban mobility to enable the movement of supporters into and out of the state, and from other corners of the world. In both, the success of the government projects can enhance the promotion of the city and add value to help attract future visitors, thus giving the city a great legacy from this mega event. Infraero has started the expansion of the Gilberto Freyre airport which will revitalize the current terminal and runway system. The work will be postponed during the high season as to not affect the arrival and departure of tourists. This improvement alone will cost R$8 million, plus an allocation of R$ 18.5 million to rebuild the control tower, but this is still in the bidding process. The new tower will be 31 metres tall and the project will integrate the operating, technical and administrative sectors of the airport. The mobility of fans in and around Recife will be helped by free transportation to the Arena Pernambuco and it was tested successfully during the Confederations Cup. The Government of Pernambuco is promoting the use of buses and

View of the city of Recife and Pernambuco Arena

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HOST CITIES ( PARANÁ )

Curitiba

Diverse attractions lure supporters and tourists

Football, parties and improvements Botanical Gardens, Baixada Arena and Arame (Wire) Opera

>> Endowed with historical and cultural spectacles, Paraná has become a destination that always features in national tourism. Tourism has been growing in the state year on year and the revenue generated has increased from US$ 554 million in 2001 to US$ 3.8 billion in 2011. With the proximity of the World Cup the government has been escalating its advertising of all the tourist attractions in the state of Paraná. One of the projects for the World Cup was the launch, in three languages (Portuguese, Spanish and English), of the “Paraná, nice to meet you” campaign. One part of this campaign is a video that highlights with images from land and air, the natural beauty of

CONTACT Paraná Departmentt of Tourism (55-41) 3352-8000 / www.turismo.pr.gov.br Curitiba Department of Tourism www.turismo.curitiba.pr.gov.br

Foz do Iguaçu, Vila Velha, Canion Guartelá, Ilha do Mel and German culture and gastronomy. For the Paraná Department of Tourism, it is not enough to just promote the state; it is necessary to serve tourists well. To help achieve this goal, the government now offers 54 free courses for tourism professionals, through the program Pronatec Copa Empresa in order to raise the level of service through qualifications based on principles of excellence. Like this, professionals can approach tourists exceeding expectations and needs. To better welcome tourists, the capital has invested R$ 383 million in 15 major projects geared towards mobility. The International Airport, Afonso Pena in Curitiba, is at present able to meet the projected 2014 demand of 7.6 million tourists but it is being renovated to increase its capacity to 10.4 million passengers per year.

Fan Fest

Mendonça JR

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Arena CAP / Divulgação

Joel Rocha

>> Despite the futuristic aspects that are present throughout the State capital of Paraná, Curitiba guards many characteristics of cities from the interior of Brazil. Founded in 1693, the city has been largely influenced by European immigrants, who arrived during the 19th century. Poles, Germans, Ukrainians and Italians contributed to the culture that makes this city so diverse today. Ethnicities, traditions, customs and gastronomy are heritages that attract new visitors who are in search of different experiences. The city offers many attractions and activities for tourists such as parks, opera houses, museums, forests and gardens. Those visiting the city for the first time can’t miss the two main attractions. The Botanical Gardens and the Arame (Wire) Opera Theatre, they are the true icons of Curitiba.

Barigui Park was chosen by FIFA to host the Fan Fest in Curitiba. Throughout the duration of the World Cup, the park will house big screens that will broadcast the games and there will also be musical attractions. Fourteen national artists have been confirmed: Dudu Nobre, João Lucas e Marcelo, Saulo, Zezé di Camargo e Luciano, NXZero, Humberto Gessinger, Arnaldo Antunes, Pato Fu, Erasmo Carlos, Ed Motta, Bruno e Marrone, Sandra de Sá, Baile do Simonal and Raça Negra. Many local artists will also perform but they are yet to be confirmed. It is estimated that 20 to 30 thousand people per day will visit the site.

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Arena CAP / Divulgação

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BEACH AND SUNSHINE ( ALAGOAS )

Maceió

Carro Quebrado Beach and, below, a view of São Miguel dos Milagres

Enjoy the stunning Coral Coast Luiz Eduardo Vaz

CONTACT Alagoas Department of Tourism (55-82) 3315-5700 www.turismo.al.gov.br

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>> The northern coast of Alagoas is known as the Coral Coast and has the second largest barrier reef in the world. Green palm trees and the intense blue of the sea highlight the length of the 130 km long coast. The exuberance of the natural pools and the biodiversity of marine life are attractions apart and are indescribably beautiful. You can take schooner or sailing boats to Gunga Beach, thought to be one of the most beautiful in Brazil, and you can have fun jet skiing, scuba diving or renting buggies in Barra de São Miguel. Atlantic Forest, rivers, palm trees and the beautiful sea surround the region and it has cheerful and welcoming people. Some beaches have waterfront bars, restaurants, craft shops and there are parties at weekends. The cuisine is based on seafood and it is said to be irresistible. The crafts also attract people with beautiful works by local artists. The most commonly used materials are clay and rope, which provide an interesting and decorative effect. Several municipalities form part of this area, which is rich in attractions and it is where nature reigns supreme. Below is some information and recommendations:

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Maragogi >> Located 131 km from Maceió, with 25,000 inhabitants, Maragogi is the second most popular destination in Alagoas. The tourist infrastructure is excellent, with several hotels, hostels, farm hotels, restaurants, craft centres and various leisure options. Among the beautiful pristine beaches are São Bento, Peroba, Burgalhau, Barra Grande and lastly Galés which is a group of tropical pools formed at low tide about 6 kilometers from the city’s beach. With one of the most important ecosystems of Brazil, the diverse flora and fauna of marine species are a paradise to the eyes for divers.

Paripueira >> Located 36 km from the centre of Maceió, Paripueira originated from a colony of fishermen and up until 1988 belonged to the municipality of Barra de Santo Antônio. With a population of 10,000 inhabitants, the economy is generated by fishing, tourism and sugar cane. The city has good

( ALAGOAS ) BEACH AND SUNSHINE infrastructure, beautiful beaches, like Paripueira and Sonho Verde (Green Dream), and the highest concentration of natural pools in Brazil. It is an eco-retreat where the first Municipal Park for the Preservation of Manatee in Latin America, was created.

São Miguel dos Milagres >> Located 93 km from the capital of Alagoas, with about 9,000 inhabitants, São Miguel dos Milagres became a municipality in 1960 and still retains a feeling of exclusivity. It is said that a fisherman found a very sick image of Saint Miguel on a beach and was instantly cured of his disease, hence the origin of the city name. Quiet and paradisiacal, it consists of charming inns that have great food and are noted for being one of the most charming places for accommodation in Brazil. The beaches of Toque, Porto da Rua and São Miguel dos Milagres are three of the top places to visit in the municipality. On top of Morro do Cruzeiro you can see how enchantingly beautiful the magnificent coastal scenery really is.

Maragogi and Japaratinga have breathtaking scenery with crystal clear water

Japaratinga >> Located 121 km from Maceió, with about 8,000 inhabitants, Japaritanga has beautiful exotic plantations of coconut trees (that can be seen when horse riding), rivers and streams that can be seen from boat rides and beaches that will fascinate people, like Barreira do Boqueirão, Bitigui and Japaratinga. These are some attractions that really will be remembered forever. The city also has 18th century buildings. The Matriz Church, built by the Dutch, which still retains its original features and the traditional crafts of the city are made with coconut husk.

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Makito

TOURISM LGBT ( SANTA CATARINA )

Florianópolis The 3rd gay tourist destination in the country >> The island of Santa Catarina is one of the most popular holiday spots for gay people. According to studies by the Brazilian Tourism Institute (Embratur), Florianópolis is the third most visited city in Brazil - behind only São Paulo and Rio de Janeiro. In 2012, it was the host of the 29th Global Convention of the International Gay and Lesbian Travel Association (IGLTA), the largest event LGBT (Lesbian, Gay, Bisexual, Transsexual and Transgender) in the world. By hosting the event, the city has established itself as a gay-friendly destination. Floripa even has a specific law against homophobia. Law No. 7961/2009, passed

on 4th September 2009 supports the diversity of sexual orientation and gender identity in Florianópolis, and is considered one of the most complete and advanced in the country. This type of initiative not only ensures the safety of everyone, but it has been very positive in attracting tourists. Having its door open for gay tourists carries both a humanitarian image and generates gains for the economy. According to the IGLTA, the sector turns over around R$ 275 billion per year worldwide. Tourist in this segment spends on average 30% more than other tourists and travel on average 29 days per year.

The Florianópolis Department of Tourism understands the importance of this segment to the economy and spares no effort to qualify their services and further promote the destination within this sector. LGBT Tourism is among the major priorities of this government. The city has many options that attract gay audiences. Besides the beaches, Carnival and New Year’s Eve Parties, which are often frequented by LGBT, Floripa offers bars, restaurants and nightclubs that focus on this segment. In addition, the city also hosts a gay pride parade, which attracts many tourists from all over the world.

Beira Mar Avenue

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Parade of Diversity in Floripa

( SANTA CATARINA ) TOURISM LGBT

>> According to the Florianópolis city council, the Parade of Diversity is a major event staged in the capital of Santa Catarina that attracts the second highest number of tourists. The 8th Parade of Diversity was held on 8th September 2013 and according to organizers, about a hundred thousand people attended. The event started at 14h at the Koxixos Beer bar and went on towards the Trapiche da Beira-Mar Norte, on a route of approximately 2.5 km. With the theme “Love Has All Colours”, this edition featured various events covering such areas as debates, films and there were even competitions. The week before the parade began, there was also a full program dedicated to LGBT pride. A survey by Fecomercio during the Gay Parade in 2012 shows that the profile of this segment is young, aged between 18 and 25 (49.2 %). Among the respondents, 60% reported being homosexual, 40% of tourists have monthly incomes of between R$ 1100 and R$ 2900, 54% of tourists rated the event as excellent and 29% as good and 95 % of respondents confirmed their willingness to participate in other editions of the event. Considering the cost of accommodation, travel, food, shopping and partying, the average daily spending during the period in 2012 was R$ 121.04. In August 2013, a campaign was launched by Santa Catarina Tourism (Santur) to present Florianópolis as the best LGBT Destination in Brazil. The slogan “Santa Catarina. Enjoy the best LGBT destination in Brazil” is displayed on billboards around the capital and shows the investment aimed at gay tourism. According to Valdir Walendowsky, president of Santur, the city is aware of the LGBT market, which has a profile of tourists with high purchasing power in leisure”.

CONTACT Santa Catarina Department of Tourism, Culture and Sports (55-48) 3665-7400 / www.sol.sc.gov.br Santa Catarina Tourism (Santur) (55-48) 3212-6300 / www.santur.sc.gov.br Visit Floripa www.visitefloripa.com.br

Heavenly beaches and excellent seafood cuisine, attract tourists to Florianópolis

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BUSINESS AND EVENTS ( ESPÍRITO SANTO )

Vitória

Tadeu Bianconi e Vitor Nogueira

Vitória focuses on Business Events

Jefferson Pancieri

>> Espírito Santo has excelled in the competitive market of business tourism. It has had one of the highest economic growths in the country for more than a decade and has become a state focused on businesses and events in several areas. According to Espírito Santo Convention & Visitors Bureau, within six months 60 events will be held in

the state, of which 42 are Technical- scientific and 18 are for the Leisure sector. The expectation is that 59,653 tourists attend these meetings. There are many head offices of large companies in Espírito Santo due to the growth in this segment, mainly because of its location and proximity to the major economic centres and outbound markets in the country. With the development of the oil and gas sector and the arrival of Petrobras in the state, business tourism is growing every day. Visitor spending mainly goes on lodging, food, transportation and recreation. According to the State Secretary of Tourism, Alexandre Passos, this is responsible for boosting the local economy. According to him, financial transactions could reach R$ 83.5 million this year. With this upturn, Espírito Santo has established itself as a destination for business tourism and events. The main industries that stage events in the state are medicine, 28.57%; business, 14.28%, and technology, 9.5%.

Canto Beach and the Vitória Government Palace

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( ESPÍRITO SANTO ) BUSINESS AND EVENTS

Beaches, culture and gastronomy >> The archipelago, which consists of the capital of the state, Vitória and 33 islands, draws tourists from all over the country and the world. The climate, beaches and cuisine make the city a different and sought after destination. The landscape is intertwined with historical monuments and modern buildings, and this grabs the tourist’s attention. The city celebrated being 462 years old this year. To keep up with growth, new hotels and restaurants are being constructed, the airport is also undergoing expansion and a new events centre is being designed. The beaches of Vitória, the pleasant climate, the calm bay and the immense and amazing mangrove together send out an invitation to all to come and experience them. Upon reaching the city, you will come across 51 scenic and cultural spots and it is possible to have guided tours in seven of them. One of the stops is the Galpão das Paneleiras, built in 2011 by the government with investment from the Ministry of Tourism. On the second floor there are rooms where you can see clay pots being made and there is also an amazing view of the mangrove. With the aim of developing Vitória’s tourism potential, the Ministry of Tourism has been busy improving the city’s infrastructure. Since 2004 R$ 14 million has been allocated to the city and has been invested in tourist signs, information points and the addition of disabled access at many historic sites.

CONTACT Espírito Santo Department of Tourism (55-27) 3636-8026 / www.setur.es.gov.br

Castanheiras Beach

Vitória Department of Tourism (55-27) 3382-6000 www.vitoria.es.gov.br/semtur

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CULTURE ( PARÁ )

Typical dance shows the culture in Pará; Sé Basilica and Dock Station

Pará

>> With nearly eight million inhabitants, Pará is covered by 50% of the Amazon and has a cultural diversity that is the envy of other states. The Dock Station (Estação das Docas), located in the capital, Belém, is a renowned tourist hub in the region and the fun begins here well before nightfall. It is also the primary location for boats departing on Amazon River tours as it is situated on the banks of the river that run through the city. It has been known as a tourist complex since 2000. For 13 years during the high season, Belém has been welcoming a large number of tourists to its many attractions, including promenades where you can see amazing sunsets at the end of a tourist circuit. Furthermore, there are bars and restaurants, and stalls with crafts typical from the region. Happy Hour begins late in the afternoon and the bars offer attractive discounts on food and drinks that will help continue your party. The “Happy Hour” is a tradition taken seriously in the Dock Station. To get a seat one must be patient,

Most populous state in the North displays its cultural and historical power

CONTACT Pará Tourism Company (55-91) 3212-0575 www.paratur.pa.gov.br Belém Coordination of Tourism (55-91) 3283-4850 www.belem.pa.gov.br

One eye on Religious Tourism Religious Tourism is also an important stalwart for the city of Belém (Bethlehem). Erected in 1852, the Basilica of Our Lady of Nazareth is the only one in the Brazilian Amazon. Its history is a symbol and its religious importance exerts a profound influence on to the religious imagery of Pará, leading to thousands of pilgrims to visit here every year. Featuring a neo-classical style, the church is one of the most beautiful in Belém and here the most special Brazilian Catholic processions take place: the Círio de Nazaré draws thousands of faithful people and it happens on every second Sunday in October. Any Catholic who arrives in Belém has a mandatory visit to the Basilica. Currently, the church is the major historical heritage of the city. Next to it is the Emilio Goeldi Museum, a museum only by name. The site is a large wooded field with a zoo with the main species of Amazonian fauna.

Christian Knepper / Embratur

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especially in restaurants that sell homemade beer. You can also find shops of various kinds, selling various traditional touristic products. The Dock Station is located next to Ver-o-Peso Market, a traditional place and also the best place in town to get to know genuine Brazilian cuisine. Herbs, roots, fruits and Amazonian fish are spread along the stalls that are open to the public from early and until late afternoon. The complex also includes a fish market with several Amazonian species, and an indigenous museum telling the stories of the major tribes who still live in Pará. Colourful costumes, loud instruments and expressive dancing, keep the folk heritage of Pará alive and well. The music echoes through the four corners of the state. From the north to the south the rhythms have transformed into new colours and movements according to the history of each region. The traditional dances are spontaneous and are dependant on the desire to have fun and to keep alive the rhythm and culture. The songs, dances, legends and myths of Pará give tourists the perfect idea of the magic that the Amazon holds and the vibrant force of man’s local cultural roots.

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NATURE / ECOTURISM / ADVENTURE TOURISM ( MATO GROSSO DO SUL )

Daniel De Graville

Mato Grosso do Sul The distinctiveness of a Pantanal safari >> The many idiosyncrasies of Mato Grosso do Sul make the state capital, Campo Grande, very interesting as it forms part of the Pantanal, which is an Ecotourism and Adventure Tourism paradise. When the waters recede in the dry season, horseback safaris, hiking long trails ands four-wheel drive safari come into their own as they make it much easier to see the wildlife. It is then possible to see alligators, otters, pampas deer, maned wolf, marsh deer, armadillos and capybaras in the returning rivers and many different sized lakes. Bird watching is another popular activity

The sunset over the Paraguai River, horse riding and the diversity of nature in the Pantanal

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that people enjoy. Here it is possible to see such birds as the Jabiru (the symbol of the Pantanal), which can grow up to 1.60 metres, the almost metre high spoonbill, toucans, jabiru storks, herons, parrots, macaws, rheas, several species of hawks and hyacinth macaws, among many others. It is recommended that tourist always have a local guide, who will be able to tell them some good regional stories and will also be able to identify the different species, habitats and various animal behaviours. It is possible to get close to birds and mammals, such as monkeys and capybaras, in the

areas surrounding the hotels. But it is on the organised tours that you will be able to see the different species of flora and fauna. Among the attractions offered, there are horseback rides, daytime and night time photo safaris, kayaking, boat rides and even piranha fishing. When choosing a hotel, the ones in the middle of the Pantanal are preferable. Tourists should be well prepared with their cameras and camcorders, caps or hats, walking shoes and light clothing. For these trips, it is ideal to wear trousers and long shirts to avoid the intense sun and insect bites which are common in this environment.

( MATO GROSSO DO SUL ) NATURE / ECOTURISM / ADVENTURE TOURISM Beto Garavello / LUME

>> The town of Bonito is nestled in Serra da Bodoquena, which also includes the cities of Jardim and Bodoquena. This entire region has peculiar geological, physical and climatic features that, created the caves, gave the rivers their crystal clear waters, and gave life to this rich ecosystem. The area has attracted people from all over the country and also from other places on the planet. On average, 210,000 tourists per year visit Bonito. The destination is considered the best for freshwater diving in Brazil. There are several possibilities for snorkelling and scuba diving, as well as trail rides, waterfalls, horseback riding, inflatable boats, rappelling and more. The waterfalls and lakes create an ambiance with irresistible ecological appeal. The crystal clear waters

David Rego Jr / LUME

Bonito: the best fresh water diving in the country give the perfect setting for swimming, whilst watching the colourful fish amongst the native vegetation. In Formoso River, located six kilometres from the centre of Bonito, at a depth of 5.5 metres, divers can see the limestone formation and the local fish up close, especially piraputanga and curimbatá. Despite the amount of tourists, there is no danger to the delicate local ecosystem. There is a strict control on the number of visitors to each attraction! The best way to get around is by car. If you prefer to stay away from the wheel, then you can take the “shared transport”. Tourist agencies schedule daily tours to the attractions and take visitors in mini vans. From the city centre, you can walk to restaurants, bars and the Bonito Aquarium.

Prata River and Hole of the Macaws in Bonito

CONTACT

November 2013

Mato Grosso do Sul Department of Tourism (55-67) 3318-5018 / www.seprotur.ms.gov.br City Hall of Bonito (55-67) 3255-1351 / www.bonito.ms.gov.br

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INFORMATION

Brazil

General information about Brazil Official name: Federative Republic of Brazil Capital: Brasília Location: Eastern South America Language: Portuguese Estimated Population: 196 655 014

Religion: Christian President: Dilma Vana Rousseff Minister of Tourism: Gastão Vieira Currency: Real (R$)

A brief outlook  5.67 million foreigners visited the country in 2012.

North Midwest

 In 2012, every tourist who travelled to Brazil for leisure spent US$ 73.77 per day in the country and business travellers spent more than US$ 120.25.

South Northeast Southeast

 Argentina remains in first position as a tourist source, with 29% of visitorsto Brazil (1.67 million), followed by the United States (586,000). Germany, with 258,000 hasjumped above Uruguay (253 800) into third place. The main source of tourists comingto Brazil was from South America (50%), followed by Europe (29%) and then North America (13%).  Most foreigners comefor leisure (46.8 %), a smaller portionis business (25.3%) but a veryimportant source ofspending in the country, others arrive to visit relatives and many religious destinations, take courses and do some shopping (27.9 %).  Foreign tourists share a common pleasure with their experience of traveling to Brazil. The majority (84.5 %) stated that the trip fully met or exceeded their expectations; therefore 95.7 % said they plan to return to the country.

GETTING TO BRAZIL BRITISH AIRWAYS The airline has daily flights linking London to São Paulo. Departures are at 21h50 from Heathrow Airport, scheduled to arrive at 5h20. During the Brazilian summer time, flights change to 21h25. In the other direction, São PauloLondon flights are also daily, departing at 16h15 from the state capital. The route is operated by Boeing 747-400’s. BA also has flights leaving London bound for Rio de Janeiro everyday, except on Tuesdays. Flights leave London at 13h15 and land in Rio de Janeiro at 20h55. In the summer time, they depart from London at 12h, landing at 21h50. From Rio de Janeiro, flights are always at 22h50. These flights use Boeing 777’s. Contact: 0844 493 0787 / www.ba.com

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TAP British visitors coming to Brazil also have another option with Tap, which has flights to ten cities in Brazil via Lisbon (Portugal). From London to Lisbon, the airline offers seven daily flights on A319s, A320s and A321s, seating 140 passengers in economy class and 14 in business class. The flights last 2h40 and leave at 6h, 8h15, 11h20, 13h40, 16h35, 18h25 and 19h30. From Lisbon, there are connections to São Paulo (twice daily), Campinas (three times a week), Rio de Janeiro (twice daily), Belo Horizonte (six times a week), Natal and Porto Alegre (four times a week). Tap operates daily flights to Brasília, Salvador, Recife and Fortaleza. Last month, the company

announced a new route: LisbonManaus-Belém-Lisbon. The flight will start operation in June 2014. Contact: 0845 601 0932 / www.flytap.com TAM The airline is owned by the holding company Latam and offers daily flights from London to Guarulhos International Airport in São Paulo. The flights to the state capital leave at 6h05 from London and are operated with the Boeing 777. Foreign tourists can also fly to Rio de Janeiro with the company. The flights to Galeão International Airport are on Wednesdays, Fridays and Sundays and always arrive at 5h16. These flights use Airbus A330’s. Contact: 00 44 20 8897 0005 / www.tamairlines.com

INFORMATION

An overview of Brazilian hotels Investments will follow the big city thinking for state capitals with differing possibilities

reveals that operators are the main channel and are responsible for selling 51.8% of resort rooms. Following next are telephone reservation hotlines (16.1%), sales staff (13.9 %), the hotel websites (6.7%), online travel agencies (OTA’s) (6 %) and others (5.6%). Another interesting fact about the source of income is the type of business. The accommodation itself accounts for nearly 70% of revenue, followed by food and beverages (21.4%) and events (5%). “With the World Cup, there is a window opportunity to attract foreign tourists, which was once responsible for 40% of the occupation of the resorts. We strive to ensure that tourism is recognized as an export commodity and that we have the support needed to bring new currency to the country”, says the president of Brazilian Resorts, Dilson Jatahy Fonseca Jr.

Number of Rooms by Region Number of Rooms by region – up to 2000

Current Number of Rooms by region – up to 2013

Current Room Availability Current Room Availability in Resort by Region

Growth of the number of Resorts Rooms by region Source: BSH International

Foreign visitors are increasingly looking for alternative types of accommodation within the country. Hostels, campsites and rented houses made up 17% of the tourists who came to the country last year. The number represents almost a fifth of the accommodation used by foreigners in the country, which is a significant market share. Hotels are still the main type of accommodation for international tourists commanding a 50.6% share. “The numbers show that the lodging sector in Brazil has a variety of products able to please everyone”, says the president of Embratur, Flávio Dino. The data is from the International Tourist Demand survey conducted by FGV and commissioned by the Ministry of Tourism/Embratur.

The occupancy rate in Brazilian resorts has steadily grown in recent years, although the number of available apartments remains virtually the same. The figures also remain relatively stable, rising according to inflation. These are some of the main conclusions of the survey of Resorts in Brazil 2013 by BSH International and Brazilian Association of Resorts (Resorts Brazil). The survey examined the performance of the resorts market between 2010 and 2012 and covered 26,820 rooms. The study points to an estimated increase of 1,780 rooms before 2015. Between 2011 and 2012, occupancy increased by 9.3%; over the same period, the daily rate rose by 7.5%, reaching R$ 501.82. Overall, between the beach and mountain resorts, Brazilian tourists are responsible for 89% of all occupancy. With regard to distribution channels, the survey

Source: BSH International

Demand has increased for alternative accommodation in Brazil

Resort market growth

Source: BSH International

In early 2013, the Forum of Hotel Operators of Brazil (FOHB), in partnership with Hotel Invest Consulting and with the National Service of Commercial Apprenticeship (SENAC-SP), released the Hospitality Industry Scoreboard 2015. Research indicates an increase of rooms across the whole country, with the growth of the hotel industry and the arrival of international flagship hotels in Brazil. According to Roberto Rotter, from FOHB, the corporate sector is responsible for 60% of sales in the hotel industry in this country, but he also adds that the sector is exposed to changes in economic behaviour. Mapie is a company that specialises in hotel consulting and the director, Carolina Haro, says that investments, both in big cities and in the countryside, will grow aggressively in the periods leading up to the big events. “Today there is a regionalisation of investments by investors and a bigger demand for hotel management”, she said.

Brazil

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INTERVIEWS

MTur

Brazil is improving its infrastructure >> The Ministry of Tourism has funded a series of projects all over the country, which covers all of the Brazilian states, with the total investment set at approximately R$ 620 million. “Infrastructure building work is one of the mainstays of the tourism development policy in Brazil. The projects have generated jobs and have helped tackle regional inequalities”, said the Minister Gastão Vieira. The minister noted that there are 20 airports being renovated that are managed by Infraero, with 13 of these in World Cup host cities. Before the World Cup, their capacities will be increased by 40%. “It would be no exaggeration to say that the country is “renovated”, but it will be improved in several basic and fundamental aspects”, he said. “It is also being expanded, and very quickly, the airports in Brasília, Guarulhos and Campinas, should all be ready by April next year”, he added. Vieira said that there are still a number of urban mobility projects for all the host cities, as well as improvements to tourist

The Internet was the source of 1.87 million foreign tourists Word of mouth has always been the main source of spreadinginformation to attract foreign tourists to Brazil. In 2010, however, this situation changed: the Internet has become the primary means oflearning about tourism in the country. Last year, 1.87 million people usedthe Internet to do their research. The data is from a study by theInternational Tourist Demand 2012, conducted by the Ministry of Tourism, in partnership with the Institute of Economic Research (FIPE). In second place, word of mouth by friends and relatives accounted for 1.45 million. Thirdly, business travel was responsible for 903,000 foreigners. The Internet is different from travel guides and conventional means of promoting tourism because it exposes evaluations of previous visitors who used hotels, hostels and visited the sights. One of the major travel websites in the world is Trip Advisor and it has amassedover 100 million reviews by virtual visitors.

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Brazil’s foreign air travel grows by 5% signs and accessibility. “Roads are also being improved throughout the country and several will be funded by the private sector within the Investment Program of Logistics”, said Vieira. He believes that the World Cup has helped to accelerate the infrastructure work that needed to be done. The program of investment in tourism infrastructure aims to identify local needs, based on the analysis of supply and demand, creating conditions for the expansion of economic activities directly or indirectly linked to tourism. According to the Ministry of Tourism, among the 14,500 projects in the last 10 years, there are event and convention centres, tourist service centres (CATs), tourist information centres (PITs), bus terminals, tourist accessibility signs, airports, revitalization of historic heritage and urban redevelopment projects. According to Gastão Vieira, besides the infrastructure, it is also necessary to improve the professional qualifications of the population. For this, the Ministry launched the program Pronatec Cup. “In hotels, this is being undertaken by the private sector, with the help of federal credit, as ProCopa, from BNDES. And we are confident that will be expanded”, he added.

Brazil’s foreign air travel increased by 5.42% in the month of September, which has helped expandthe possibilities for foreign touriststo come toour country. The survey was carried out by Embratur (Brazilian Tourism Institute).The number of flights to Latin America rose by 6.1% - with 609 weekly flights. The biggest winner was Uruguay, with an increase of 85.71% in the number of flights. This isdue to new flightsbyBrazilian companies and the new Uruguayan company Buquebus Air. But it was the Asian continent that stood out with the largest increase in flights to Brazil. The figures show an increase of 40% (from 25 to 35 weekly flights), which are the direct result of new flights fromUnited Arab Emirates and Turkey. The connectionto Africa keeps continuing on an upward trend. In September, there was an increase of 22.22% of flights, mainly to South Africa and the beginning of the Ethiopian Air flight linking Rio de Janeiro to the capital of Togo, Lomé. In Europe, the Netherlandsincreased its flights by 20%to Brazil, with the cities of Rio de Janeiro and São Paulo accommodating these. Flights to England increased by 4.35% and to the United States grew by 10.43%.

“Infrastructure building work is one of the mainstays of the tourism development policy in Brazil. The projects have generated jobs and have helped tackle regional inequalities”

INTERVIEWS

Embratur

Brazil sees the English tourist market as one of Europe’s largest >> According to Marco Lomanto, director of Products and Destinations at Embratur, England is the sixth largest European tourist resource for tourism in Brazil, but more importantly, it has a very large growth potential. In 2012, 155 thousand English people visited the country with 42.9% saying that the weather and the beaches were the main reason for traveling, followed by Culture (28.8%), Nature & Ecotourism (23.8%) and Business (20%). “The English market is very traditional for Brazilian tourism and the British people really crave to visit our country. Furthermore, they spend a lot and business tourism has a strong appeal”, he said. According to Lomanto, the relationship between the countries is good and will be fortified with the reopening of the Brazilian Tourism Office (EBT) in England: “In addition, the embassy always has material for distribution and has the support of Embratur in several projects”. Among the primary promotions by Brazil in England, the director named the Goal to Brazil and the Taste of London advertising promotions, which is a a partnership between the Brazilian Embassy in London and The Brazilian Trade and Investment Promotion Agency (Apex). The

first event is focused on the World Cup and the second on the Brazilian regional cuisine. Embratur promoted the Brazilian Film Festival for the English market, which was held between September 27 and October 1. “The event was attended by 110 tourism professionals and they were able to learn about the Brazilian culture through the Seventh Art”, he said. During this WTM in London, at the end of each day there will be cocktails with caipirinhas and various cultural attractions from all the states present at the fair. “Each

day a different destination will be represented”, said Marco Lomanto. In addition, the film 360º do Brasil and digital tools to promote the country will also be presented. With the World Cup approaching, Embratur takes the opportunity to publicise the event in the presence of the World Cup mascot, Fuleco - who will be present at the Brazilian stand at WTM. “Big LED screens will also be erected on site with images of the destinations and festivals in the North and Northeast, which will be the subject of the Fan Fests during the World Cup in Brazil”, he imagines. “This is a new product that we are offering to the market abroad”, he added. Still at WTM, Embratur will promote a Brazilian festival. “The focus of the event for the tourism trade will be Brazil as a business destination; we will also focus on gastronomy and wine tours in the country”, he said. Another event that we will promote at the fair is the Sustainable Ecotourism Congress (ESCP), an event captured by Embratur in partnership with the Tourism Foundation of Mato Grosso do Sul and the Bonito CVB. “This is considered as one of the main events of the ecotourism segment in the world. The last edition was held in Kenya and, in April 2014, will be held in Bonito”.

Embratur: mega events are the correct choice >> The 2014 FIFA World Cup and the 2016 Olympic Games will be held in Brazil and will undoubtedly help tourism in the country. A survey shows that 70% of foreigners who went to Confederations Cup games intend to return for the World Cup. According to the president of Embratur, Flávio Dino, these results prove that the mega events were the correct choice in promoting the country. “Two out of three tourists who came to the Confederations Cup had never been to Brazil and the survey shows that there is a high index of intent to return”, he said. “This shows that the mega events are giving loyalty to a new audience, ensuring that the level of growth of tourism in Brazil will be sustainable for decades to come, which I think is the main challenge for everyone who works in the industry”, he added. However, Flávio Dino recognizes that to ensure that the flow of visitors is continuous, it is necessary to do our homework, especially

“The EBTs will fit the business strategy, providing information for operators, aiming to expand and diversify foreign visits to Brazil via tourism”, he explained.

Market

with regard to competitiveness. “To be sustainable we need to offer good services at affordable prices”, he outlined. Embratur announced the reopening of Brazilian Tourism Offices (EBTs) around the world, and one of which will be in London.

>> The number of British tourists visiting Brazil has been growing. In 2011, there were 149,564 and in 2012 were 155,548. With this result, the UK is naturally on the list of priority market for promotional projects by Embratur. “Most British tour operators offer at least one destination in Brazil, which shows the interest of the British market in the country and the potential possibilities of sales of Brazilian destinations”, said the president of Embratur. In addition to participating in the World Travel Market (WTM), Embratur is developing other projects aimed at the British market, such as presentations, workshops, road shows and press trips. November 2013

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SPORTS

2016 Olympics Daniel Ramalho / AGIFCOB

Divulgação do COB

Olympics: The economic impact in Rio is set to reach US$152 million >> While the FIFA World Cup provides investment and an exposure boost to different host cities, the Olympics will convert a single city into a metropolis renowned and admired worldwide whilst establishing itself in global tourism. This was the strategy of Barcelona (Spain), Sydney (Australia) and Beijing (China). In 2016, Rio de Janeiro will host the event from 5th to 21st August. According to the study “Aquarela Plan 2020”, published in 2009 by the Brazilian Ministry of Tourism, it estimates that the Olympics in Sidney led the country to an additional 1.7 million tourists between 1997 and 2004 and spent US$ 3.4 billion. Moreover, the brand “Australia” fast tracked 10 years. The study also cites a report in 1998, which states that 45% of potential American travellers said they were more likely to visit

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Australia within the next four years as a result of Sydney being chosen to host the Olympics. In London, despite the disappointment of the number of tourists, the British Prime Minister, David Cameron, said the Olympics generated 13 billion pounds (R$ 40.3 billion). The largest positive effect on the Gross Domestic Product (GDP) being infrastructure – due to the construction of new stadiums and train lines - thanks to the Games budget of 9.3 billion pounds (11.8 billion euros or 14.6 billion dollars). In Brazil, a study by Fundação Instituto de Administração (FIA) commissioned by the Ministry of Sports (Study of potential socioeconomic impacts of the Olympic Games in the city of Rio de Janeiro in 2016) shows the estimated arrival of 380,000 foreign visitors to Rio de Janeiro for the 2016 Olympics, who will spend

on accommodation, food, shopping and various services, around US$152 million. It is expected to make a considerable impact on the city’s image and on its attractiveness as a hub for business and leisure Tourism. According to the Institute of Applied Economic Research (IPEA), the economic impacts produced by the R$ 30 billion investment during the sporting calendar apex of the next decade will quadruple by 2027, generating more than R$ 100 billion of wealth for the country. The three industries with the greatest potential for receiving investment as a result of the sporting events are construction, aviation and tourism. Such activities directly related to mega-events, already have significant investment from the private sector and should now receive more from federal and local governments.

SPORTS

Diving

Diving attracts foreign tourists to Brazil

Hans von Manteuffel / Empetur

Rico

>> Diving is one of the most popular activities for tourists traveling to Brazil for adventure seekers. Popular destinations are Fernando de Noronha, Paraty, Ilhabela, Bombinhas and Recife. According to the Ministry of Tourism, Adventure is the second main reason for leisure trips made by foreigners to the country (21.3 % indicated this preference) but first was Sun and Beaches (64.2 %). “Diving Tourism is an activity that helps consolidate the industry, but it has the potential to become one of the main reasons of tourism when related to nature”, said the National Secretary of Tourism Policies, Vinicius Lummertz. The average age of adventure travellers is 34 and the average length of adventure travel is 7.5 days, according to data from the Adventure Research Roundup / Adventure Travel Trade Association. Nature has risen in importance not only in Brazil but also in other countries. According to the Global Competitiveness Report of

the World Economic Forum, Brazil ranks first in the world for natural resources. It is possible to dive in lagoons, such as the Anhumas Abyss and Formoso River, in Mato Grosso do Sul. In all cases it is necessary to take a course and be accompanied by professionals. If you intend diving alone then there are courses that need to be taken first consisting of lectures and practical exercises in swimming pools or in the open sea. There are diving schools around the country but it is best to look for certification from internationally recognized organisations, such as PADI (Professional Association of Diving Instructors, which is the largest body that provides diving certification in the world) or the PDIC (Professional Diving Instructors Corporation).

Tourists in the transparent waters of Fernando de Noronha. Also in Noronha, Atalaia Beach, is good for snorkelling and seeing exotic fish

Last year Adventure Tourism attracted 1.2 million foreign tourists to the country

In Bonito, tourists can go snorkelling down the river and for the more experienced scuba diving, in the Anhumas Abyss

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GASTRONOMY

Flavours of Brazil

Cuisine, a special attraction from this continental country

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Brazilian cuisine is considered very good by 89% of Brazilian tourists and 97 % of foreigners, according to a study by the Brazilian Ministry of Tourism

>> Cuisine has become increasingly present in Brazilian tourism and the number of visitors who go to one of over two hundred food festivals that occur every year in the country is increasing. Food is among one of the main Brazilian tourists expenses, behind only transport, according to the latest Survey by the Domestic Ministry of Tourism (2012). Brazilian cuisine is the result of a great mix of traditions, ingredients and food from both the native indigenous population and immigrants. Each region of the country has its own gastronomic style, which has been adapted by 52 | FOLHA DO TURISMO BRASIL | WTM

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the climate and geography. Due to differences in climate, topography, soil and vegetation, it is difficult to establish a typical Brazilian dish. Although rice and beans are found everywhere, its preparation varies by region. Cities such as Tiradentes, in Minas Gerais, Joinville, in Santa Catarina, and Brotas, in São Paulo, for example, hold food festivals. None of them have a culinary tradition, but the added gastronomy has reinforced its attractions for tourist. Tiradentes is one of the main historical cities in the country; Brotas, an important destination for adventure sports and Joinville is a city of

German colonial architecture, with one of the best Human Development Indices (HDI). The variety of flavours and new chefs further increase the appeal of some of these Brazilian destinations. “Gastronomy is one of the foundations of the structure of tourism for leisure and for business”, explains the director of the Department of Studies and Research of the Ministry of Tourism, Francisco José Lopes who is responsible for the research. “Other good news is that the gastronomic vocation of most cities is now beginning to be incorporated into destinations. Much still remains unknown”.

Santa Catarina Voted the best tourist destination in Brazil

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seven times

Silveira Beach, in Garopaba

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Map of the tourist regions The state of Santa Catarina has 5.9 million inhabitants in 293 municipalities spread over an area of 95,400 square kilometres, divided into ten tourist regions TEN TOURIST REGIONS OF SANTA CATARINA REGIONS

MAIN CITIES

OTHER CITIES OF INTEREST

Caminho dos Príncipes

Joinville, Jaraguá do Sul, São Bento do Sul, São Francisco do Sul

Rio Negrinho, Campo Alegre, Corupá, Balneário Barra do Sul, Barra Velha, Itaiópolis, Mafra, Itapoá

Costa Verde e Mar

Balneário Camboriú, Itajaí, Itapema, Porto Belo, Navegantes, Balneário Piçarras, Bombinhas e Penha

Camboriú, Ilhota e Luiz Alves

Vale Europeu

Blumenau, Pomerode, Brusque, Nova Trento, Rio do Sul

Gaspar, Indaial, Timbó, Botuverá, Ibirama, Apiúna, Rodeio, Rio dos Cedros, Presidente Getúlio, Doutor Pedrinho, Benedito Novo

Grande Florianópolis

Florianópolis, Governador Celso Ramos, São José, Palhoça e Santo Amaro da Imperatriz

Biguaçu, Águas Mornas, Rancho Queimado, São Pedro de Alcântara, Angelina, Antonio Carlos, Anitápolis e São Bonifácio

Encantos do Sul

Laguna, Imbituba, Garopaba, Criciúma, Tubarão, Nova Veneza e Gravatal

Urussanga, Orleans, Jaguaruna, Içara e Balneário Rincão

Caminho dos Cânions

Araranguá, Sombrio e Praia Grande

Passo de Torres, Balneário Gaivota, Santa Rosa do Sul, Jacinto Machado, Turvo, Timbé do Sul, Meleiro, Morro Grande, Maracajá e Balneário Arroio do Silva

Serra Catarinense

Lages, São Joaquim, Urubici, Urupema, Bom Jardim da Serra, Bom Retiro

Bocaina do Sul, Correia Pinto, Anita Garibaldi, Campo Belo do Sul, Cerro Negro, Capão Alto, Otacílio Costa, Rio Rufino, São José do Cerrito, Painel, Palmeira

Vale do Contestado

Videira, Treze Tílias, Fraiburgo, Tangará, Pinheiro Preto, Piratuba, Irani, Itá e Caçador

Curitibanos, Porto União, Canoinhas, Frei Rogério, Seara, Rio das Antas, Campos Novos, Capinzal, Concórdia, Joaçaba e Herval d’Oeste

Grande Oeste Catarinense

Chapecó, Xanxerê e Aberlado Luz

Xaxim, São Domingos, Vargeão, Mondaí, São Lourenço do Oeste, Saudades, Maravilha e Guatambu

Caminhos da Fronteira

São Miguel do Oeste, Dionísio Cerqueira e Itapiranga

Guaraciaba e São José do Cedro

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Hercílio Luz Bridge

Summer is coming... and Florianópolis is ready and waiting >> The capital of Santa Catarina is one of the most important tourist destinations in Brazil. The city is situated on an island (Santa Catarina Island) and over a small part of a mainland peninsula. Here you will find a hundred beaches, mountains, preservation areas, Atlantic Forest, dunes and two large lagoons. Peri is the largest fresh water reservoir on the island and has shallow and clear waters, whilst Conceição has calm, greenish, transparent and shallow waters. Florianópolis has 100 beaches of all kinds, from sheltered coves to those facing the open sea with big waves, which are obviously good for surfing. Some are famous and very popular, like Jurerê Internacional, Jurerê, Canasvieiras, Ponta das Canas, Lagoinha, Brava, Ingleses and Santinho (North of the island); Moçambique, Barra da Lagoa, Mole and Joaquina (East); Campeche, Armação and Pântano do Sul (South). November 2013

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Beaches and waterfalls help you enjoy the summer in the best possible way >> Leaving Floripa and heading towards the Serra Verde e Mar (Green Mountains and Sea), you will find more natural beauty. The coast of Santa Catarina is one of the most beautiful in Brazil and there are dozens of beaches with white sand and clear blue water. Verdant hills, bustling resorts and bucolic crevices surround many of them. There are vast differences as some are almost wild, some have sheltered coves and others are open sea beaches. The smallest city of Santa Catarina is located on a peninsula with an abundance of bays, coves and beaches. In Bombinhas, the transparent waters and marine biodiversity attract scuba divers, who will find ideal conditions for snorkelling and well-equipped scuba diving agencies. Graced with beautiful beaches, Bombinhas offers good conditions for surfing, sailing and water skiing. 75% of its expanse consists of protected areas and exuberant nature. Ecological trails will take

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Mole Beach

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tourists through the richness of the Atlantic Forest, past waterfalls and it is possible to see several species of animals and plants. On the other hand, Balneário Camboriú is a modern and cosmopolitan city and it has attractions that guarantee fun 24 hours a day and even in low season. During the high season, approximately 1.5 million tourists visit the city - of which at least 100,000 come from abroad. In December and January, both during the day and at night, life pulsates along Atlantic Avenue that stretches around the Central Beach and plays host to many busy bars, nightclubs, hotels, cafeterias and restaurants that specialise in seafood and international cuisine. There are cities like Bom Jardim da Serra, Urubici, Urupema, São Joaquim and Lages that make up part of a route that has some of the most beautiful panoramic views in southern Brazil. Along the route are various forms of accommodation. You can stay in farm hotels

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Serra do Rio do Rastro; yachts and boats in Araçá Beach; Lagoinha do Leste Beach; and diving, in Bombinhas

or cosy cottages and tourists that arrive in Serra Catarinense (Santa Catarina Mountains Region) can combine the pleasures of rusticity with the delights of an abundant and rich gastronomy. The quiet city of São Joaquim is one of the highlights of the region. In late September, the beautiful blossom of the apple and cherry trees fill the air with their sweet scent. Lages and Urubici are two other cities that are worth visiting. The first is considered the national capital of

Rural Tourism, where visitors can do activities related to farm life, such as fishing, horse riding, milking cows and enjoying a nice barbecue. Urubici also houses numerous waterfalls, rivers, springs, caves, trails, hills and mountains. A good tip is to go to Morro da Igreja (Church Hill), which is the highest point in the state which stands at 1828 metres. The hill also has a huge rock with a 30 metre wide hole in the middle that is known as Pedra Furada (Holed Stone).

In Aparados da Serra, you will find some breath taking landscapes. The region is located between the states of Santa Catarina and Rio Grande do Sul and has the largest number of water springs and the largest area of preserved Atlantic Forest in Brazil. There are cliffs here that look like they were carved out of the rock and stretch up to more than 1,200 metres and at the base, there is a crystal clear river, some natural pools, rapids and waterfalls. November 2013

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Swim in special waters >> In Santa Catarina there are at least 14 hydrothermal resorts as the water is said to have healing and relaxation properties with temperatures ranging between 33º C and 40º C. These resorts are found in five regions of the state and attract, during the high season, a large number of tourists. The cities have excellent tourist infrastructure with hotels, guesthouses, restaurants and shops. Thermal water is more than a type of treatment; it can be pleasurable for the whole family as the high temperature allows children

to stay longer in the water. There are also other tourist attractions in these cities and they range from the beautiful landscapes to the many adventure sport options. TheprestigeofthetownofÁguasMornas(Warm Waters), for example, has warmed the enthusiasm of thousands of people who have come to discover this hot spring paradise, which incredibly, spring up from the ground at a temperature of 39° C. Joined together with human warmth, the history of German immigration and the cozy atmosphere, the town welcomes all comers.

In Santo Amaro da Imperatriz, the hidromineral park of Caldas da Imperatriz was the first to be discovered in Brazil back in 1813. The city’s name is due to the visit of the imperial couple, Dom Pedro II and Empress Teresa Cristina, in 1845. The city has many hotels with a total capacity of 740 beds. Gravatal, Tubarão, Santa Rosa de Lima, Itá, Treze Tílias, Piratuba, Videira, Águas de Chapecó, São Carlos, Palmitos, Quilombo and São João do Oeste complete a tourist route full of discoveries. Norberto Cidade

Hydrothermal Tourism in Piratuba, Santo Amaro da Imperatriz and Rural Tourism in Lages

Country Life: beautiful landscapes and nature Santa Catarina is the perfect destination for those who enjoy the country life. Rural Tourism in Brazil started here in the state and there are a variety of attractions and tours in all the regions. There are more than 60 lodges and farm hotels, spread over some 30 regions, mostly situated in idyllic locations, with diverse sceneries such as beaches, fields, snow, sea and mountains, which offer tourists the very best in lodgings, relaxation, leisure and fun. The activities in the farm hotels vary by region. Some sites have water parks, hydrothermal resorts, retreats, extreme sports and traditional parties with Italian, German and Polish dances. In all of them, there is always space at the tables which enable you to enjoy barbecues to colonial breakfasts. The different seasons of the year also provide changing sceneries. In the summer, you can see the grape and apple harvest. In winter, enjoy the spectacle of snow covering trees, the ground and roof tops with a carpet of white powder, which is something very rare in Brazil.

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Go riding! Cycle Tourism attracts visitors to many areas of the State >> Various groups around the world are coming together more and more to visit and explore diverse destinations and to exercise at the same time, through Cycle Tourism. In this case, the bike is not only used as a means of transport but as a travel companion. Santa Catarina was the first Brazilian state to create tours to be enjoyed on short trips by bicycle. The cyclists remain in close contact with nature and local cultures with the help of guides and specialist companies. Cycle tourists take their time to amble along as they seek to understand more about the places where they are going by making the most of culture, cuisine, nature and especially contact with other Virtually ppeople. pe opple le. Vi Virt rtua uall llyy al alll the the cities citi ci ties es here her eree have have

rural roads, which are predominantly dirt tracks, which pass through forests, streams, waterfalls, fields and plantations. By the side of these roads live people of simple habits, rural workers, farmers and peasants, who always have a good story to tell. These roads provide access to architectural elements such as houses, huts, mills, churches and monuments, many of which are identified with the local culture and colonization. During the many possible journeys, the cycle tourist will come across traditional festivals, local folklore, customs, the language, the cuisine and the different beliefs. In Santa Catarina, the first tourist circuit was Europeu Valley). was th thee Va Vale le E urop ur oppeu ((European Euro Eu rope p an V pe alle al ley) y). y)

Created in 2006, it passes through the cities of Timbó, Pomerode, Indaial, Rio dos Cedros, Benedito Novo, Doutor Pedrinho, Rodeio, Apiúna and Ascurra. These cities have over the years helped preserve many characteristics of German and Italian colonization. Nowadays, there are organized tours in the Greater Florianópolis area, the Costa Verde & Mar, Serra Catarinense and Caminho dos Cânions. The Whale Route is a bicycle tour that goes along the beach from Laguna until Palhoça and is scheduled between June and November, which is the right whale season. In Aparados da Serra, the cycle tourists follow the tracks along the edges of the canyons of Itaimbezinho Fortaleza. Ita taim imbe bezi zinh nhoo and and Fo Fort rtal alez ezaa.

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Santa Catarina - sport and adventure >> Sport cannot be left out of the list of attractions in Santa Catarina. Many hills and woods surround the capital Florianópolis whilst Lagoa da Conceição is a benchmark for sports for both men and women. As well as water activities such as windsurfing and stand up paddling, there are also trails around the area. One of the most famous is the Canto dos Araçás which passes through the middle of the Atlantic Forest and leads up to the small community of Canto da Ilha, which was declared a Cultural Preservation Area for preserving the Azorean fisherman and lace making culture. It is possible to take a boat here but the four hours it takes to walk here add the word “adventure” to the tour, which is after all why people are here! A shorter trail is Gurita, which passes through the Parque Municipal da Lagoa do Peri, There you will see some historic houses from the 19th century. The trail

leads to a waterfall with natural pools. The park offers guides by appointment only and the walk lasts about an hour. Also by Peri Lagoon you can trek to Ribeirão da Ilha, which is a more difficult walk, due to the two hours it takes walking next to large holes. In the small community in the south of the island, you can see a traditional mill, fruit from the Azorean colonization, and sample the famous oysters of Florianópolis. Not only is the land and water good for sports, but the city’s air is good too, as paragliding is very popular here. You can fly from Lagoa Hills, Mole Hills or Santo Amaro da Imperatriz Hills, in Florianópolis. The tours do depend on good weather though. The flights, which are tandem with a guide, take place over the beautiful landscapes of beaches of Mole, Joaquina and Galheta, Lagoa da Conceição or a valley shrouded in mountains and waterfalls.

Beside, the Lagoon of Peri. Above, sports in Lagoon of Conceição

Gastronomic Route follows the story of Brazil’s colonisation The ethnic mix that occurred in the South has resulted in culinary mix that is completely different to the rest of the country. Being next to the sea, the cuisine is generally based on seafood. In Caminho dos Príncipes and Vale Europeu, which have German influences, the delicacies are pork and they are cooked with spicy seasonings that create strong flavours. It is obviously washed down with beer. The German influence is present in dishes such as

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sauerkraut with vina, kassler (pork chop), eisben (pork knuckle) and bockwurst (sausage). The mit rotkohl (duck with red cabbage) is already an adaptation with native ingredients from Brazilian agriculture. The German bakeries here are definitely worth visiting as they have an array of sweet and savoury delights and one of the most famous is the Appfelstrudel, (apple strudel), but apple coffee cake (cucas) and the various pies are also popular. There are many other colonial

foods and the best of the rest are probably the jams and the homemade sausages. The Italians have the largest immigrant population and they have spread out right across the state. Their typical warm cafeterias are present in all regions with pasta dishes, polenta and chicken. It is worth embarking down a colonial path that will lead to traditional communities in the rural interior, where the etiquettes of these forerunners are still part of everyday life and thus flavours are more authentic.

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Countdown to the

2014 FIFA World Cup

FOLHA DO TURISMO BRASIL Special Edition WTM

Get to know the host cities and the country’s tourist attractions

November 2013

There’s plenty more to do and see: sun, beaches, culture, adventure and excellent cuisine

Maracanã Stadium, in Rio de Janeiro