WTM 2019

SPECIAL SUPLEMENT CEARÁ

Aquiraz (CE)

A delightful DESTINATION Country offers much more than just sun and beach. Brazil is also a destination for gastronomy, culture and events

Photo: Jade Queiroz/MTur

WTM SPECIAL EDITION – London November 2019 – Free Distribution

Brasil

INDEX 04 ....... Editorial 14 ....... Information About Brazil 15 ....... Embratur 18 ....... Tourism Ministry 19 ....... How to get 22 ....... Gastronomy NORTHEAST

24 ....... Alagoas 28 ....... Bahia 30 ....... Ceará 32 ....... Pernambuco 34 ....... Rio Grande do Norte 36 ....... Paraíba 38 ....... Maranhão SOUTHEAST

40 ....... Rio de Janeiro 42 ....... São Paulo 46 ....... Espírito Santo NORTH

48 ....... Amazonas 50 ........ Pará MIDWEST

52 ....... Distrito Federal 55 ....... Mato Grosso do Sul SOUTH

58 ....... Santa Catarina 60 ....... Paraná 62 ........Rio Grande do Sul SPECIAL SUPLEMENT

5-12 ....... Ceará

President- Roy Taylor Vice-President- Rosa Masgrau (rosamasgrau@mercadoeeventos.com.br) (55-11) 3123-2222 - (55-21) 3215-1827 Chief Editor- Anderson Masetto (anderson.masetto@mercadoeeventos.com.br) (55-11) 3123-2236 Web-Editor- Pedro Menezes (pedro.menezes@mercadoeeventos.com.br) (55-21) 3215-1844 Director of Sales- Mari Masgrau (mari.masgrau@mercadoeeventos.com.br) (55-11) 3123-2249 New Business Director- Juliano Braga (juliano.braga@mercadoeeventos.com.br) (55-11) 3123-2244 Administrative and Financial Director- Juliana Barbosa (juliana.barbosa@mercadoeeventos.com.br) (55-21) 3215-1846 Marketing Assistant- Roberta Saavedra (roberta.saavedra@mercadoeeventos.com.br) (55-21) 3215-1836 Operational- Andreia Boccalini (andreia.boccalini@mercadoeeventos.com.br) (55-11) 3123-2222 Photographer- Eric Ribeiro | Designer- Patrick Peixoto Reportage SP- (55-11) 3123-2239/2240 Reportage RJ- (55-21) 3215-1844

Bruna Grolla (bruna.grolla@mercadoeeventos.com.br) Giulia Bottini (giulia.bottini@mercadoeeventos.com.br) Igor Regis (igor.regis@mercadoeeventos.com.br) Janaina Brito (janaina.brito@mercadoeeventos.com.br) Lisia Minelli (lisia.minelli@mercadoeeventos.com.br) Reader Service- (55-11) 3123-2222 TI Infrastructure Management- WorkNet Tecnologia (fernando.carilo@worknetecnologia.com.br) Internet Management GRM Internet e Serviços (55-21) 3993-8492 Commercial Department São Paulo- Rua Barão de Itapetininga, 151 - Térreo Centro - CEP 01042-001 Telefone (55-11) 3123-2222 Rio de Janeiro- Avenida das Américas, 14.591 - Grupo 403 - CEP 27907-01 Telefone (55-21) 3215-1836 Representative in Portugal Antonio Luiz Acciolly (antonioluizaccioly@gmail.com) + (351) 91199-0448 Representative in USA Spotlight – Marketing & Public Relations 1390 South Dixie Hwy. Suite 110 – Coral Gables, Florida 33146 Denise Arencibia (denise@spotlight-marketingpr.com) + (305) 498 0044 Patricia Rivera (patricia@spotlight-marketingpr.com) + (786) 512 1760 A publication of Editora Mercado e Eventos Ltda The articles and opinions of third parties published in the edition do not necessarily reflect the position of the magazine.

WELCOME

DISCOVER EVERYTHING BRAZIL HAS TO OFFER

There is a lot to discover in Brazil. The world already knows Rio de Janeiro, its beautiful landscapes and all the excitement of the city. As a very popular Brazilian song says: “Rio de Janeiro remains beautiful”. The world also knows perhaps not all of it - but some of the beautiful beaches of the Northeast, surrounded by nature, where time seems to go by slowly. The world knows the Amazon and all the charms and mysteries that the destination provides. The world knows one of the Seven Wonders of Nature, the Iguazu Falls, in the southern region of the country as well. Brazil, however, is not only that. A country that has a continental size and a LOT of attractions to offer.

If we are talking about beaches, there are still the classics destination like some of the states in the northern region, or even Rio de Janeiro. However, we can’t forget to talk about Santa Catarina in the South region and the beautiful landscapes of the coastline in São Paulo, especially Ilhabela.

Even the popular sun and beach destinations have more to offer, for example: Salvador can tell the country’s history in its museums and churches and what shaped the brazilian culture, on the Pelourinho hills.

But if we want talk about modern culture, the city of São Paulo is the right place. Art museums and shows are in the DNA of the largest metropolis in the country. Not to mention that the destination is the gastronomic capital of the country, with some of the most renowned restaurants in Latin America.

But the state goes beyond that. Adventure tourism in Brotas or Socorro, bucolic landscapes and mountain climate in Campos do Jordão and also beaches set the tone of São Paulo touristic offers.

Still in the Southeast, there is no way to forget Minas Gerais, with its typical cuisine and all the art and history that the cities such as Ouro Preto, Mariana and Tiradentes holds.

In the Midwest, besides the Mato-Grossense Pantanal, we have Brasilia, a true architectural masterpiece. The Brazilian capital that was built in a thousand days is an invitation to contemplate the works of the famous architect Oscar Niemeyer.

In the South, besides our beautiful Falls and the beaches of Santa Catarina, there is Serra Gaucha - a place with an european climate with little touch of Brazilianness.

Destinations and unique landscapes await you. Learn a little more about our rich country in the following pages.

Enjoy the reading!

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FIND YOUR DESTINATION Roraima

Amazonas

Amapá

Maranhão

Pará

Ceará

Paraíba

Piauí

Acre

Rio Grande do Norte

Pernambuco Alagoas

Rondônia

Tocantins

Sergipe

Bahia

Mato Grosso Goiás

DF

Minas Gerais

Mato Grosso do Sul São Paulo Paraná

North Region Midwest Region South Region Northeast Region Southeast Region

Santa Cartarina Rio Grande do Sul

eiro

e Jan

Rio d

Espírito Santo

CEARÁ WTM LONDON 2019 | MERCADO & EVENTOS | 5

Inaugurated in June 2017- with an initial capacity for up to 600,000 passengers per year, the Jericoacora Comandante Ariston Pessoa Regional Airport, has begun a new phase for tourism in the state and the West coast region. With a single weekly flight in the beginning, today already has 12 frequencies per week.

Just to get an idea of how many tourist the destination gained since the opening of the new airport, from June 24 to December 31, 2017 (just over six months after its opening), Jericoacoara Regional Airport recorded 27,280 passengers , according to Anac.

In the first five months of 2018 alone, traffic increased by 14,69% with 31,288 passengers. Between December 2018 and January 2019, in high season, the airport received 49 domestic flights. In 2018 alone, there were 1,821 landings and takeoffs, with 96,040 passengers.

According to Ceará’s Tourism Secretary, Arialdo Pinho, in June 2018 alone, the city of Jericoacoara received 200 thousand tourists more than

The dune buggy rides are ideal for those who are seeking emotion and beautiful landscapes Photo: Jade Queiroz - MTUR

According to Governor Camilo Santana, there is not a state in Brazil today that has expanded the number of flights as much as Ceará. The state has gained an international air hub, tripling the number of international flights and is currently working to improve its route network at regional airports such as Jericoacoara and Aracati, which provides access to true paradises on the coast of Ceará.

Photo: Jade Queiroz - MTUR

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n the past few years, aviation industry have been growing in Ceará. The positive numbers are the result of a strong investment made by Ceará’s government in a series of structural actions of the state’s equipment, capable of creating new jobs and increasing tourism.

Photo: Jade Queiroz - MTUR

Increased regional flights improve Jericoacoara and Canoa Quebrada tourism

The moon and the starts engraved on the cliffs are the symbol of Canoa Quebrada

the same period of the year before, a growth of 28%. The considerable increase (if you think about the size of the region) is a direct response of the start of regular flights to Jericoacoara - operated by Gol and Azul from Guarulhos, Confins and Fortaleza airports.

Now, almost two years after its opening, the Jericoacoara Regional Airport is preparing to receive its first international flights. Ceará Tourism Office has already begun preparations for the

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The colorful sands of the cliffs are the raw material of the handicrafts produced in the region

terminal’s transformation and expects it to be able to receive the flights by the end of 2019. “By the end of the year, we expect to have everything approved to receive international flights. We are currently conducting internal renovations and improving the security with the support of the IRS and the Federal Police, ”said Arialdo Pinho, who also pointed out that the state intends to start obtaining those flights only after authorizations and licenses.

Another airport of the state that has recently gained attention is the Canoa Quebrada Dragão do Mar Regional Airport. With the recognition, the East coast of Ceará now has an important tool to boost tourism in the region, which has the vocation to receive many tourists because of its numerous natural beauties. The airport is already opened and has three weekly flights for now.

The East coast is one of the most popular destinations in Ceará and has been receiving important structural investments that guarantee the necessary support to attract more

and more resources to the region.

The East coast expects to register an economic growth with the arrival of the commercial flights. According to Aracati Mayor, Bismarck Maia, the region now has all the right infrastructure to support the business.

“With the beginning of commercial flights, these municipalities will be more accessible to the emmiting markets, stimulating tourism - which generates jobs and wealth for the region,” said the mayor.

Photo: Jade Queiroz - MTUR

Operated by Azul Airlines, the flight departs from Recife (PE) on Tuesdays,

Thursdays and Sundays, and midweek departures have connection in Mossoró (RN). In the first days of operation, Azul announced two more extra flights due to the high demand for tickets for the Carnival holiday. During this period, the aircraft had a 90% occupancy.

Photo: Jade Queiroz - MTUR

Pedra Furada is a large natural arch sculpted by the action of the waves on the rocky region of Jericoacoara

The city of Jijoca de Jericoacora in Ceará is known for having one of the most beautiful beaches in the world

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T

JERICOACOARA

he city of Jijoca de Jericoacoara (CE), is known for having one of the most beautiful beaches in the world – The Jericoacoara beach. Surrounded by dunes and coconut trees, the beach has a blue, crystal clear and warm water, ideal for water sports enthusiasts.

The famous destination gained even more prominence in 2017, when the beach made it to the“15 coolest places to visit in the world” list by Forbes Magazine. The magazine did a survey with major tourism agencies to get this selection of unmissable places, and Jericoacoara was among the 15 for its uniqueness and peculiarity.

Since then, the destination has gained even more notoriety with the greater presence of Gol and Azul with regular flights. Exclusive packages with direct flights - such as the one made by Flytour - also helped the destination

Jericoacoara has blue, crystalline and warm waters

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to get more attention. In one year operation, Azul itself has carried more than 50 thousand passengers.

Among its beauties and main tourist attractions are Pedra Furada and Duna do Pôr do Sol. Pedra Furada, a large natural arch sculpted by the action of the waves, is located in the rocky region of Jericoacoara. Just outside the cove, there is Praia da Malhada, the first beach on the east side of the village. The Rocky Region is about 2 km from the coast, ending at Pedra do Frade. Once a year, the position of the sun at sunset coincides with the hole in the stone, making a perfect scenery.

The stunning Duna do Pôr do Sol impresses with its size and perfect shape and is considered one of the most important tourist attractions in Jeri. The community, by tradition, gathers tourists and locals in a daily ritual at its top to enjoy the amazing seafront sunset’s view.

Photo: Jade Queiroz - MTUR Photo: Jade Queiroz - MTUR

The Duna do PĂ´r do Sol impresses with its size and perfect shape and is considered one of the most important tourist attractions in Jeri

Water sports are also very popular on the beaches of Jericoacoara

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Photo: Setur-CE

FLECHEIRAS

Flecheiras is one of the most beautiful beaches on the West Coast of Ceará

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he cozy Praia de Flecheiras is one of the most indicated destinations of the west coast of Ceará.

The beach is located between coconut palm tree and white sand dunes, 130 km from Fortaleza. The rustic paradise has good winds and natural pools and is way less explored than other beaches in the state, but it also offers comfort. The east side of the beach is protected by barriers that forms an excellent natural pool for free diving. The west side of the beach has an open sea, with high waves, ideal for surfing and sailing. The winds are 10 | MERCADO & EVENTOS | WTM LONDON 2019

strong and perfect for the practice of wind and kitesurfing.

In addition to activities such as wind and kitesurfing, there is still bathing in the crystal clear waters of the sea, snorkeling, diving, surfing, deep sea fishing, raft trip and walks on the beach during a dry tide, ending with a dive in the corals. Flecheiras is connected to the beaches of Lagoinha and Mundaú - only a few minutes by car through the beach.

Once in Flecheiras, you must not miss those two beaches.

They also hold beautiful natural river and sea scenery.

Photo: Jade Queiroz - MTUR

CANOA QUEBRADA

Windsurf in Aracati

A

racati’s coastline is surrounded by natural beauty, and its most famous beach is the internationally known Canoa Quebrada. A moon and star carved into the cliffs is the symbol of the city. The winds are ideal for water sports and paragliding; the dune buggy rides are ideal for those looking for excitement and beautiful natural landscapes.

Canoa Quebrada Beach was discovered - as a tourism attraction - in the 60s and 70s - a time when the site was inhabited only by an indigenous tribe and a few fishermen. Lots of european hippies found an almost inaccessible place with simple and welcoming people.

To this day the natives preserve the fishing village with the same houses of the past - all made of clay, which often served as visitors’ accommodation. Since then, the region has maintained its beauty, but its receptive structure has evolved a lot.

Photo: Jade Queiroz - MTUR

The dunes of the region deserves a visit, starting from the Pôr do Sol dune, the Parque de Dunas and the lagoons. Don’t forget to try the Skibunda - a sport that is played in the dunes around the lake, explore the Cumbe community and the river mouth of the Rio Jaguaribe. As

night falls, locals and tourists gathers at the main street, which has been nicknamed “Broadway”.

The coast of Aracati is surrounded by natural beauties and the most famous beach is Canoa Quebrada

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Photo: Jade Queiroz - MTUR

Photo: Jade Queiroz - MTUR

PRAIA DAS FONTES

Among the most famous attraction is a tour to the Lagoa do Uruaú

Praia das Fontes provides boat rides, windsurf and jet ski

Morro Branco, in Beberibe has one of the most beautiful landscapes of the region

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ocated at 79 km from Fortaleza, Beberibe has one of the most disputed coastlines in the east coast of Ceará. With a privileged biodiversity, full of dunes, cliffs, coconut trees, clear and warm waters, natural fountain and rich vegetation, the place has already served as scenary for several movies, commercials and soap operas.

aircraft with panoramic views and still record everything.

One of the main attractions of the region is the walk through the Labyrinth of the Cliffs - Labirinto das Falésias- with its colorful sands in yellow, red and white. The buggy rides are also a great option to see the dunes. Those interested in a stronger adrenaline attraction can ride in a ultralight

The region still provides boat, rafts and jetski rides at Praia das Fontes, which also has the presence of dunes and colorful cliffs. In the middle of the dunes, there’s the Uberaba Lagoon, whose waters supply all of the municipality. The beach has a fishing colony and offers a great hotel chain - including a resort.

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The Skibunda - a sport that is played in the dunes around the lake in which a person slides the dunes with a wooden board - can be found in several dunes in the region. The tours to Gruta da Açucena and Lagoa do Uruaú are also quite famous.

COUNTRY PROFILE

Official Name: Federative Republic of Brazil Capital: Brasília Location: Eastern South America Official Language: Portuguese President: Jair Bolsonaro

North Region Midwest Region

Currency: Real (R$) (BRL)

Northeast Region

South Region

Minister of Tourism: Marcelo Álvaro Antônio 05 Anuncio Internacional 20x14.pdf

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19/02/19

Southeast Region

12:28

We make integrated communication to destinations and hotels in Brazil.

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Y

Social Media

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rougecomunicacao.com.br

PR

Press Office

Advertising

Events

Consulting

EMBRATUR

Tourism is the government’s priority agenda Since Gilson Machado Neto assumed the presidency of Embratur in May, he has been responsible for the implementation of the National Tourism Policy regarding the promotion and marketing support of Brazilian destinations, services and tourism products for the international market. Among its challenges and commitments is the regulation of the sector and the improvement of the environment for tourism development in the country. With a reduced budget, the manager bets on low cost alternatives and prioritizes actions that can build up the sector without burdening expenses.

In the interview below, he explains what activities are on Embratur’s agenda for this year.

MERCADO & EVENTOS- Embratur announced the priority actions to promote tourism in Brazil and stated that tourism is a government policy these days. However, the Institute’s budget is smaller and smaller each year.

How to prioritize actions and achieve the goal of increasing the flow of tourists in the country?

Gilson Machado Neto - To meet the Federal Government’s economic guidelines, Embratur has also been looking for low cost alternatives. For the ongoing campaigns, Embratur will count on the support of trade related entities, such as airlines, Tourism Offices, industry associations, Convention Bureau, among others. The transformation of Embratur into an agency is one of the goals of this management, which aims to give more agility, increase revenues, competence and transversality. With a Brazilian Tourism Agency we will have more resources for investments in programmatic media, to directly reach the several types of tourists - by segment.

M&E- Establishing partnerships, removing the strings, continuing the visa-free policy, investing in airports and other segments of the sector were some of the actions announced for the promotion of tourism. Can you explain each one a little bit better and what is

Gilson Machado Neto, president of Embratur

already being done in each sector?

Gilson Machado Neto - We received the mission to take over Embratur four months ago and we are making changes to achieve better results.

Our neighbors, for example Chile, A r gentina, Per u, Par a guay an d Uruguay, have been showing greater and more significant growth than Brazil in terms of international tourism competitiveness. We found an entity without money to invest, with very high accounts and high values contracts as well. In addition to reducing contracts, we are in direct contact with the President of the Republic to raise more resources and to advance the country’s tourism promotion actions.

Our first actions were to deal with airline representatives for greater and better connectivity in Brazil.

By vetoing the free shipping of luggage on domestic flights, the Government opens the country for new airlines to operate, such as low cost, ending the monopoly practiced by the few companies operating in Brazil.

We are, alongside with the Minister of Tourism, dealing with the reduction of airport charges. Aviation is one of the main factors to increase the attraction of tourists. We can not mess with those who helps the economy, we need to “cut the red tape” so that we can bring more investments to Brazil.

M&E- When you took office in May, you said you would invest in more modern and experimental booths for the international fairs. Can this be seen at this year’s fairs? What can we expect and what will Embratur’s performance look like at the fairs?

Gilson Machado Neto - Embratur is undergoing a makeover in its visual brand also. Promotional actions, changes in its labels - of international and institutional tourism promotion are being developed. For the next fairs, we expect booths with new images, new videos with the main attractions and Brazilian tourist destinations, as well as virtual reality tools. In partnership with the Brazilian Skydiving Confederation, our intention is to bring virtual reality glasses to the next fairs of the second semester, with a kind of real experience. The visitor will have the sensation of flying over Brazilian cities in a parachute and will be able to feel the impact of the adventure when he puts the VR glasses on.

M&E- Ecotourism and South America are also part of Embratur’s priorities.

Which projects for these segments are already being designed or are already in motion?

Gilson Machado Neto – Brazil is a reference in nature. The World Economic Forum places our country as number one in natural resources, so 16% of the tourists who seek our country for leisure, choose Ecotourism as their main attraction. The new Embratur is a great enthusiast of brazilian Ecotourism.

We want to bring more people to our country and we want this experience to be better and better. We want tourists to sail on river cruises, on seas, we want them to fish, to contemplate nature, to observe our flora and fauna. We are gathering private and public entities from the brazilian states to establish a channel for dialogue and information exchange. Our first moves are aimed at sinking ships on the Brazilian coast so that tourists can dive and get to know our marine life.

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EMBRATUR

Brazil works on creative actions to promote the country “Brazil Everywhere”. This is Osvaldo Matos, Embratur’s Marketing Director, vision of how Brazil should participate in major tourism fairs and international events. Among the strategies are the creation of an area for ​​Brazil, bringing together all of the state that participate in the fairs independently - not only a Brazil/Embratur’s fair stand. The creation of actions beyond the scope of events are also in the agenda of the new director.

The plan foresees gastronomic, cultural and musical activations in the cities where the events takes place, promoting the country outside the fair’s pavillion as well.

Osvaldo also talked about establishing Embratur as a “media and events bank” to pool resources for this joint promotion of the country. In an interview with M&E, Matos highlighted these plans, which run into the agency’s restricted budget, and set a promising horizon with the transformation of Embratur into a promotional agency.

MERCADO & EVENTOS- Talking about the presence in those big fairs, which will be the main signature of this management?

Osvaldo Matos: The fairs are not yet in the shape that we want to, because there are very strong budget limitations, which results in spaces that are not ideal. We want to create interactive and experimental environments in those spaces. Initially Brazil would not participate in any fair, so what we did was to seek resources to make this participation possible in the best way we could within the limitations. From now on, we are thinking of bringing experiences to the fairs with a larger booth, where all states would participate.

We want to take the states to create a whole area of Brazil inside the fair, so that visitors who pass through this space can really feel what is going through all the five regions of Brazil.

M&E- How would this work?

Osvaldo Matos- This idea of combining forces was annoucend and the states welcomed it very well. Some fairs can’t

Osvaldo Matos, director of PR & Marketing at Embratur

relocate the booths, but we’re making an effort, because I find it a waste of money to promote the destinations separately. We want Embratur to become a kind of “media and events bank” so the states can pool their money alongside Embratur’s money to produce more creative and representative actions with Brazil’s particularities.

year, will it happened in the next one?

Osvaldo Matos: Maybe this year we won’t be able to make it, due to budget cuts. But the idea is that each fair has a different action. But it all depends on the transformation of Embratur in an agency. If that happens, more resources will come and we can do a much stronger and consistent work.

M&E- The goal is to keep the agenda throughout the year, besides the fair?

Osvaldo Matos: Since the fairs take places in strategic cities, we want to make an “invasion of Brazil” in those places, with actions that may have repercussions, that can cause a “buzz” and go viral. Some of these actions will definetly go viral worldwide as we are thinking of ideas that were never made - ever. We are going to put Brazil within the traditions of these countries.

M&E- How is the transformation process going?

Osvaldo Matos: We’ve already prepared the project, the president has seen it and sent it to the Secretariat for Legal Affairs (SAJ) for consideration.

It’s close to being sent to the Congress as well. We made a small project to create a modern company with other competencies besides international promotion and we will be able to work with public and private sector, including the states. Embratur may provide consultancy, audit, pricing and courses.

The agency will have multiple skills.

M&E- Since it wont be possible to make major changes in the booth this

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MINISTRY OF TOURISM

President Jair Bolsonaro’s speech at the World Economic Forum, held in Davos, Switzerland, during January had a detail that brought optimism to the tourism sector. In his speech, it was clear the intention to make the sector one of the top priorities of his government. The responsible person chosen for this mission was Marcelo Álvaro Antonio, the most voted federal deputy from Minas Gerais. Despite not having a broad knowledge of the sector, the minister surrounded himself with names of expertise in the area, such as Bob Santos and Aluizer Malab, and met with several segments of the trade to hear their biggest impasses in the sector. That’s how he started to try to solve old impasses of the industry.

For nine months in office, the balance can be seen as positive, with victories such as visa-free travel for tourists from the United States, Canada, Australia and Japan, the arrival of low-costs to the country, the development of guidelines such as road tourism, touristic security and the creation of Investe Turismo, an investment program in the country’s tourist destinations. In this path of achievements there are some obstacles ahead such as port infrastructure, high ticket prices, lack of connectivity, among others. The fact is that even with a lot to do, the Ministry of Tourism shows signs that it is aware of all these agendas and challenges. That’s what Minister Marcelo Álvaro Antônio thinks himself - as he evaluates his first year in charge.

MERCADO & EVENTOS- The sector has accumulated many victories in this first year of its management, such as the end of visas, the arrival of lowcosts, and the full opening of foreign airlines’ capital voted by Brazil’s lower house of Congress.

In addition, Investe Turismo was launched, a program that promises to transform the tourist infrastructure of de s tinations . B as ed on t his scenario, how do you rate this first year and what are the prospects from now on?

Marcelo Álvaro Antônio - Tourism lives in 2019 - a year that represents

Foto: Eric Ribeiro

Tourism enters Brazil’s political agenda

Marcelo Álvaro Antônio, Minister of Tourism

a milestone for the sector. With the election of President Jair Bolsonaro, we have definitely entered the country’s priority agenda and achieved historic advances such as visa-free travel to strategic countries, an industry advocate for about 15 years, the full opening of foreign capital’s airline and the arrival of airlines specializing in low cost tickets.

These are some of the pillars that will allow Brazil to narrow the gap between the potential and what have already been done in the country. When we have a firm foundation, the prospects are the best. The first results have begun to appear. In the first half, according to IBGE data, tourist activities grew 3.1% compared to the same period last year.

M&E - Investe Turismo initially foresaw an investment of R$ 200 million. With the beginning of the program is it possible to say that this value can be exceeded?

Marcelo Álvaro Antônio - Investe Turismo, a partnership of the Ministry of Tourism, Sebrae and Embratur, is in fact one of the largest and most structured programs ever implemented in Brazil. It deals with destinations in a complete way, with actions of promotion, qualification, structuring, benchmarking and creation of several opportunities. The return we have had from those involved in the state states and municipalities - has been the best possible and, therefore, we can

18 | MERCADO & EVENTOS | WTM LONDON 2019

talk about expanding investments. In addition to the R$ 200 million foreseen for the first stage of the program, there are another R$ 300 million that can be applied at a second moment.

M&E- After the intense agenda of the first semester and some barriers overcome, what are the immediate priorities of the Ministry of Tourism?

What are the short-term priority agendas?

Marcelo Álvaro Antônio - In coordination with other cabinets, such as the Ministry of Infrastructure, the Ministry of Tourism has worked to expand access to tourist destinations and allow dif ferent styles of transportation to be able to operate in Brazil properly. We are articulating the construction of a series of ports with passenger and bus terminals.

We cannot admit that Brazil, with more than 7.5 thousand kilometers of coastline, has only seven ships per season, when it has already reached 20 back in the days. Other absolute priorities are the reformulation of the sector’s regulatory framework to correct historical distortions and the streng thening international promotion with the modernization of Embratur.

The expected number of arrivals from Americans, Australians, Canadians and Japanese is already a good thermometer to indicate the success of the free-visa. Based on this, the exemption is already being studied for other countries that do not have the benefit. Thinking about China, one of the most potential emitting markets, is this exemption already on the radar?

Marcelo Álvaro Antônio - Yes, extending visa-free travel is one of the things on our management’s radar.

After those first four countries, the idea is to make a gradual process, first implementing the electronic visa to assess issues such as economic impact and migratory risk, in partnership with Itamaraty. Then, with all the necessary subsidies, we can move towards with the visa-free policy.

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WTM LONDON 2019 | MERCADO & EVENTOS | 21

AVIATION

HOW TO GET TO BRAZIL Connectivity between Brazil and England remains large and full of options. The flightsthat carry Brazilians and the British daily between the two country’s can be direct or with quick stopsin European hubs. To reach the South, Midwest, Southeast and Northeast regions of Brazil you

can fly via Lisbon, with TAP; Paris, with Air France; and Amsterdam, with KLM. Latam Brazil and British Airways operate daily direct flights to São Paulo and Rio de Janeiro. More details of each company’s operations can be found below.

LATAM BRAZIL AND BRITISH AIRWAYS These two companies operate daily flights departing from London to Rio de Janeiro and São Paulo. They are the best options for those who live in both cities or for those who prefer to take national connections by Brazilian companies. Flights to São Paulo, for example, are daily and take about 11 hours. There are six flights a week (except Fridays) to Rio de Janeiro, operated by both British Airways and LatamBrasil, and take roughly the same time.

TAP, AIR FRANCEAND KLM These airlines don’t offer direct flights between London and Brazil, but these European companies offer short connections in their hubs in Lisbon, Paris and Amsterdam, respectively. These flights are considered keyif you are not going to Rio de Janeiro or São Paulo as a final destination and if you need at least one connection. In this case, many prefer to make their connections in Europe before arriving in Brazil. TAP, for example, has flights to all regions of Brazil, while Air France and KLM now have a large hub in Fortaleza, Ceará.

OTHER COMPANIES It is still possible to arrive in Brazil with Lufthansa (with connections in Germany), Alitalia (via Rome), Iberia (via Madrid) or Swiss (via Zurich),these flights also arrive in Rio de Janeiro or São Paulo. Air Europa, with a connection in Madrid, besidesSão Paulo, has flights to Salvador, which is another opportunity to reach the Northeast of Brazil.

In addition, Norwegian now flies four times a week between London and Rio de Janeiro. The low-cost airline operates with a Boeing 787 Dreamliner, that has a capacity of 344 passengers.

Galeão Airport in Rio de Janeiro: one of the main gateway in the country

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This place exists and is waiting for you

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The Famous Pajuรงara Beach

ALAGOAS

With 235km of coastline, the state of Alagoas can be considered the Brazilian Caribbean due to its green and blue crystalline water. The capital Maceiรณ, besides having beautiful beaches, was also considered the capital of culture once and has countless cultural events and more than 15 museums. The natural pools of the Coral Coast in the north side of the state, the historical center of Marechal Deodoro and the Sรฃo Francisco River Delta in Piaรงabuรงu are some other must-see destinations in the state.

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Photo: Marco Ankosqui

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sports such as SUP, surfing, windsurf and diving. The city was once considered the capital of culture and has several museums, besides hosting multiple cultural events and making a huge success with its craft fairs. Another place that is worth mentioning is the 34km² lagoon of Mangaba, where the lagoon water meets the ocean and makes the landscape unforgettable.

MACEIÓ The capital of the state is famous for having the most beautiful beachfront of the country, according to many people. In fact, the whole city enchants by its beautiful beaches. The average temperature is between 25 and 29 degrees, which makes Maceió even more attractive to those who wants to visit amazing beaches like the deserted beach of Ipioca or Pajuçara Beach, which has some of the most dazzling natural pools in the world.

The city also has a huge variety of cuisine, with options for all tastes, from seafood to the traditional tapioca. Praia do Verde is a great destination for those who like to play

CORAL COAST Located at the north side of the state, the Coral Coast has 130km of soft sand beaches, crystalline seas and reefs. The region that goes from Paripueira to Maragogi is an environmental protection area and has the second largest coral reef in the world. The whole place is full of impressive natural swimming pools with clear water suitable for diving and full observation of the marine life. Maragogi is the second most visited destination in the state and has a great infrastructure with hotels, restaurants and many leisures options to welcome tourists.

MARECHAL DEODORO The old capital of Alagoas is the home of Praia do Francês, a place very visited by surfers and adventure tourists. However, Marechal Deodoro is famous for its historic center, which contains colonial ar-

Photo: Marco Ankosqui

Maragogi is one of the six main cities of the Coral Coast. The city has beautiful beaches and is the second most visited destination in the state

The Deodoro theater located in Maceió, helps to teach the story of the local folklore

chitecture, museums and churches listed as cultural cultural patrimonies. In addition, there is the Marechal Deodoro da Fonseca Museum, where documents and belongings of the first president of Brazil can be found. The city has excellent tourist facilities such as hotel, restaurants and bars and is a must go destination for those in Alagoas.

SERVICE CAPITAL: MACEIÓ WEBSITE: TURISMOALAGOAS.COM

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Morro de Sao Paulo is considered one of the most beautiful places in the state

Photo: JoĂŁo Ramos - Bahiatursa

Porto Seguro historical center, the first place that the Portuguese found when they discovered Brazil

Farol da Barra (Barra Lighthouse), one of Salvador’s main tourist attractions

BAHIA

Bahia is one of the largest and most complete tourist centers in Brazil. Located in the northeast region of the country, Bahia boasts the longest coastline in Brazil, with exactly 932 kilometers, and reserves to tourists an infinity of natural, cultural and gastronomic attractions, that are part of the living history of a destination that once had Salvador as the capital of Brazil. Governors, mayors and secretaries usually say that there is a Bahia for each person, because of the cultural and tourist diversity. There are more than 1,200 kilometers of coast and almost 300 beaches, history, hotel infrastructure, nice food, extreme sports, lively environments and the local people, who are always happy, with an open smile to the tourists.

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Foto: Setur Bahia

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Mercado Modelo (Modelo Market) and the Lacerda Elevator are two of the main postcards of Bahia

ATTRACTIONS Bahia is the kind of place that we enjoy endlessly. And we start our trip through Salvador. The capital of Bahia is considered historic and maintain buildings and monuments that takes us to the rich past of Brazil. Although there are dozens of attractions nearby, such as the Elevador Lacerda, which connects the upper city to the lower city, and the Central Market, where it is hard to leave without buying anything, the highlight attraction is the Pelourinho, which has a colonial baroque architectural set preserved and is a world heritage site. Going to Bahia and not going to Pelourinho is like going to the butcher shop and not buying meat. Immerse yourself in history and have fun.

Another tourist attraction that is almost mandatory is the Farol da Barra, a lighthouse located in the neighborhood of Barra. The beach begins next to the Fort of Santo Antônio da Barra, known as Farol da Barra, where the Nautical Museum

of Bahia is located, and extends itself to the Morro do Cristo, where there is an image of Christ the Redeemer.

Almost 600 kilometers from the capital, there is Porto Seguro and Costa do Descobrimento. This part of the bahian coast, on the south, has beautiful beaches, some already popular and some unexplored beaches. Porto Seguro is a city already consolidated in national and international tourism, but it’s worth the experience for those who have never been there or for those who intend to go again.

Another great place is Chapada Diamantina, a region full of mountains protected by the Chapada Diamantina National Park, where almost all the rivers basin, such as Paraguaçu, Jacuípe and Rio de Contas, are born. Chapada is a paradise for those who are into ecotourism and adventure tourism.

Bahia’s coastline is so extensive that sometimes natural paradises end up not having their true and

deserved prominence in the pages of national tourism. In addition to all its industrial wealth, the city of Camaçari - Bahia, still reserves great surprises for nature enthusiasts and beach lovers. The destination has Parque das Dunas and the Mirante do Cruzeiro, protected springs of the four main water basins responsible for water supply throughout the Metropolitan Region of Salvador and more than 42km of paradisiacal beaches. Camaçari still boasts the Tamar project for the conservation of sea turtles. The highlight is the Guarajuba Beach, which has a complete hotel infrastructure, restaurants and bars. The beach is considered one of the main tourist attractions of Camaçari, any time of the day, due to the crystal clear water, soft white sand and bustling bars of the region.

SERVICE CAPITAL: SALVADOR WEBSITE: BAHIATURSA.BA.GOV.BR

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Photo: Jade Queiroz

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Morro Branco Beach is known for the diverse colorations of its sands and has already served as stage for some television productions.

CEARร Known as the Land of light and humor, the State of Cearรก delights in its diversity. In the Northeast of Brazil, the destination has 573 kilometers of beach and receives more than 3 million tourists per year. Dunes, cliffs, paradisiacal scenery, crystalline waters, mega tents that work as beach clubs, resorts and sports such as kitesurf and windsurfing mark the coast of Cearรก. The great connectivity of the state is also a positive feature. A new hub connecting the capital Fortaleza to Paris and Amsterdam was inaugurated in May 2018, in a historical partnership between the Brazilian airline Gol and Air France-KLM. The new direct flight has attracted even more foreigners to the state.

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BEACH PARK Located in the county of Aquiraz, approximately 40 minutes from Fortaleza, Beach Park is the ideal tour for those seeking leisure and adrenaline.

The water park has more than 18 attractions for all ages, from the most radical for adventurous tourists to

the lightest ones for those who prefer to relax. Among the most radical attractions in the water complex, it’s the Insano, a 41-meter high waterslide that is listed in the Guinness World Records as the fastest slide in the world, reaching about 105 kilometers per hour.

MORRO BRANCO The city of Beberibe, east coast of Ceará, is the home of the stunning Morro Branco Beach, where several Brazilian soap operas were recorded. The spetacular landscape is certainly the most attractive thing on the beach, which in addition to having dunes, also concentrates the National Monument of the Cliffs. In a walking tour through the Labyrinth of the Cliffs you can see the different sand colorings, which are used in the work of silicography (art of drawing with sand in glass bottles).

Foto: Jade Queiroz

Cumbuco is a brazilian beach located in Caucaia, 30 km from Fortaleza - capital of Ceará

The Labyrinth of the Cliffs is part of the Natural Monument of the Cliffs in Beberibe, a Brazilian unit of conservation of integral protection.

Foto: MTUR

FORTALEZA / PRAIA DE IRACEMA With more than 2.5 million inhabitants, the capital of Ceará has a great diversity of attractions for all audiences.

With trendy beaches, comedy shows, handicraft fairs, theater plays and an excellent gastronomy, the destination is a great option for those who want to relax on the beach in the morning and then enjoy the active nightlife of the city. Very well located in the heart of Fortaleza, the turquoise color of the water and the sunset seen from the Ingleses bridge are the biggest attractions of Praia de Iracema, one of the most famous beaches in the capital.

The neighborhood is also the house of the trendiest bars and nightclubs across the state. The Pirata Bar, a forró nightclub considered by The New York Times “The Craziest Monday in the World”, is a perfect example. The establishment, which has a pirate themed decoration and typical Northeastern presentations, only opens on Monday nights and receives an average of three thousand people per party.

Iracema Beach

SERVICE CAPITAL: FORTALEZA Considered to be the best water park in Latin America, the Beach Park complex has more than 20.000m², including the water park area, three resorts and a hotel.

WEBSITE: CEARA.GOV.BR/TURISMO

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Foto: Bruno Lima

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Foto: Bruno Lima

Porto de Galinhas is full of natural pools with crystal clear water, that allow us to observe the abundant corals and the marine life present in the destination.

The “Dois Irmãos” hill, located on the beach Cacimba do Padre, is one of the most famous postcards of the Island of Noronha.

PERNAMBUCO Cradle of artistic manifestations like the musical rhythms Frevo and Maracatu, Pernambuco was the first economic center of Brazil, with the extraction of ‘Pau-Brasil’, the tree that gave name to the Country. Known by its rich culture and enchanting beaches, the State summarizes the northeastern philosophy. There are 187 km of beaches that offers all types of activity, from a bike ride on the boardwalk or diving in the crystal clear waters with rich marine life.

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NORTHEAST known as “Galo Da Madrugada”. In the neighborhood of Recife Antigo, it’s possible to have a glimpse of baroque architecture and learn more about the history of the capital of Pernambuco.

The ‘Recife Antigo’ neighborhood is part of the historical center of the city and is inserted in the Cultural Tourist Complex of Recife and Olinda.

FERNANDO DE NORONHA Declared as a World Heritage by Unesco, Fernando de Noronha is a Brazilian archipelago of the state of Pernambuco. Formed by 21 islands, islets and cliffs, the destination is considered a true paradise.

The chain of islands is in the top ten most welcoming places in the World according to Booking.com.

The kindness of the local people and the privacy of the destination certainly contributes for making the visitor’s experience unique and special. With a well-preserved nature, beaches with crystal clear water and white sands, the place attracts divers and surfers from all over the world. It is also possible to observe the marine life of different species such as turtles, sharks and even dolphins on the several beaches of Noronha. You can get around in the island by renting a buggy, taking a taxi or using the local bus.

Foto: Bruno Lima

Recife’s Carnival is considered one of the best and most popular in Brazil and in the world. It’s marked by the presence of the typical musical rhythm and dance known as Frevo and by the famous giant dolls.

PORTO DE GALINHAS Considered to be the best Brazilian beach for ten consecutive years by the “Viagem e Turismo” magazine, Porto de Galinhas, located at the county of Ipojuca in Pernambuco is composed of natural pools, formed between corals and reefs and by the presence of colored sailboats. It’s possible to dive among the fish that can be seen due to the clear color of the water, that’s why the region is often frequented by tourists and divers of different nationalities. The downtown is also a great option to enjoy the nightlife, with many restaurants with live music and some souvenir stores.

RECIFE One of the most visited places of Pernambuco is the capital Recife, also known as “The Brazilian Venice”. The state is filled with islands, mangroves and peninsulas and attracts tourists from all over the world. In addition to the clear and warm water beaches, the festivities

and historical and cultural movements are also strong points of tourism in Recife. The carnival of Recife is considered one of the biggest and most famous in the country and is marked by the characteristic Olinda dolls and for having the biggest street carnival block in the world according to the Guinness Book of 1995,

SERVICE CAPITAL: RECIFE WEBSITE: SETUR.PE.GOV.BR

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Foto: Setur RN

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Dune buggy ride is still a favorite among the tourists, but there is so much more to explore in the state

Forte dos Reis Magos was the first construction of the capital and the ocean landscape is one of the most beautiful in the city

RIO GRANDE DO NORTE

When the tourist decides to go to Rio Grande do Norte to visit its beautiful beaches with silky-soft white sand and nearly Caribbean waters, it doesn’t imagine that it will also find amazing cliffs, dunes and gigantic coconut palms, which enchant even the most exigent travellers . It is currently one of the most popular destinations in the Northeast and offers everything you need for a very relaxing vacation. The capital Natal, founded in the 16th century, despite being smaller than other capitals of the Northeast, is a real charming place. Well-developed, it has good hotel infrastructure, luxurious landscapes and a privileged cultural wealth.

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ATTRACTIONS The geography of Rio Grande do Norte is extremely peculiar. There are mountains, caves, dunes, cliffs, caves, beaches and waterfalls that spreads throughout the territory. It’s difficult to find time to visit so many beaches and tourist attractions of the state. Besides Natal, destinations such as the city of Mossoró, Praia de Pipa (Pipa Beach), the Dunes of Genipabu and Maracajaú, are also very popular with tourists.

Genipabu, for example, is located in the municipality of Extremoz, 25 kilometers away from Natal. The fun is guaranteed with the “esquibunda” , a sport in which a person slides the dunes with a wooden board directly to the lagoon of Genipabu, that has dark turquoise blue waters. Praia do Amor is located in Tibau do Sul, in the state of Rio Grande do Norte, Brazil. It is close to the Pipa Beach and Praia dos Afogados and is considered an excellent location for surfing. The name of the beach, which is isolated by high cliffs, comes from a large, heart-shaped cliff.

For those who are looking for a more cultural itinerary, it is possible to learn about the history of Natal at Forte dos Reis Magos, a tourist and historical landmark that holds a great heritage

Foto: Alex Regis MTur

In addition to the buggies, dromedary rides through the dunes is a great tour option.

São Miguel do Gostoso is considered one of the best spots in the world for kite and windsurfing

over the city’s history and foundation.

Open for visitation, with an architecture full of concept, the Forte dos Reis Magos has a magnificent view. The Forte dos Reis Magos, which has the shape of a star, suffered an attack by the Dutch in 1633. They dominated the region until 1654, when the Portuguese took control again.

120 kilometers away from Natal, there is São Miguel do Gostoso, a beach considered as one of the best spots in the world for kite and windsurfing,

whose season runs from September to March. Although it doesn’t have calm and transparent waters due to its strong winds, São Miguel do Gostoso is perfect for sports activities, horseback riding on the beach and even Stand-Up Paddle in the lagoon of a local hostel.

SERVICE CAPITAL: NATAL WEBSITE: NATALBRASIL.TUR.BR

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Photo: Cacio Murilo

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Tabatinga is a beach in the municipality of Conde, located approximately 30 km south of João Pessoa. Tabatinga’s main attraction is the diversity of its rocky formations.

PARAÍBA Full of paradisiacal beaches and exuberant in natural beauty, Paraíba - a state located between Pernambuco and Rio Grande do Norte, is one of the most important destinations in the Northeast. The festivities held there deserves an attention, especially cause Paraíba hosts the “São João”, one of the largest and most famous popular festival in the country (the largest in the world). Paraíba also has a very especific gastronomy, with a variety of exotic and peculiar flavors that delights the most diverse palates.

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Photo: Cacio Murilo

Photo: Cacio Murilo

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The Paraíba Museum of Popular Art, also known as the Três Pandeiros Museum, is located on the shores of Açude Velho at Campina Grande city.

JOÃO PESSOA With a wealth of culture, rich historical heritage and paradisiacal landscapes, the state of Paraíba surprises its visitors by offering a large number of unique features. One of them is the most easterly point in the Americas, Ponta do Seixas, near the famous Cape Branco Lighthouse, which at 40m high, offers the most beautiful view of the waterfront and the Atlantic Ocean in the whole region.

But the best attraction is the state capital, João Pessoa, considered as one of the most arboreal cities on the planet.

Having been distinguished by the Portuguese crown on the date of its foundation, in 1585, it holds the title of third oldest city in Brazil.

Colonized between the river and the sea, João Pessoa has built a historical patrimony of rare architectural beauty, preserving it over time as a valuable treasure of Brazilian baroque art. Suffice it to say that the complex formed by the Convent of Saint Anthony and the Church of San Francisco, one of the most beautiful and important baroque monuments in the country, figures in the book “Monumental and Historic Northeast”, by the historian and art critic,Clarival do Prado Valladares.

The capital of Paraíba has a seafront that offers beautiful landscapes, with beaches that fascinate with their combination of warm waters, white sand and extensive coconut trees. Theparadisiacal scenery associated with the peaceful climate makes the city one of the quietest in the Northeast, a characteristicthat contributes to the traitof the local people: hospitality.

The countryside of the state is home to a rich cultural and historical heritage.

There are at least two internationally known archaeological sites: the Ita-

The famous street market in the center of Campina Grande sells lots of typical products of the region.

coatiaras of Ingá, in Agreste, and the Valley of the Dinosaurs, in Alto Sertão, and they are regular objects of studies byworld-renowned palaeontologists.

There are also innumerable possibilitiesfor tourist in regions that surprise withtheir enigmatic sceneries, which often dazzle.

EXUBERANCE FROM NORTH TO SOUTH The exuberant coast of Paraíba, from the border with Rio Grande do Norte to the border with Pernambuco, is approximately 130kmlong. There are more than 60 beaches, spread across eight cities and ranging between deserted and urbanized. All are bathed in a blue-green sea, with estuaries, inlets, sandbanks, cliffs,and plateaus and are dotted with coconut and cashew trees, among other native species.

SOUTH COAST There are so many beautiful sights along the South Coast of Paraíba that it is difficult to highlight any. However, the seduction of the famous Tambaba Beach attracts visitors from all over the world because it is the only official naturist beachin the Brazilian Northeast.

Tambaba displays sweeping beauty, protected by reddish-coloured cliffs that lend a sense of monumentality to the landscape. The entire coastline of the region is breath-taking, with the beaches of Barra de Graú, Coqueirinho, Carapibus, Tabatinga, Pitimbu, Jacumã, Barra de Gramame and Amor standing out. Coqueirinho is a case apart: in its cove, there are weak waves, ideal for calmingswim, and others with stronger waves, suitable for surfing. Access to the South Coast is via PB-008 or BR-230 roads, and it is worth mentioning that the beaches are a few kilometres from

the centre of João Pessoa. It will take you less than 30 minutes to get to Tambaba from the state capital.

NORTH COAST Equally fascinating is the Northern coast of Paraíba, from Intermares Beach to Barra de Camaratuba, on the border with Rio Grande do Norte. Throughout this extensive area, not only are there primitive underdeveloped beaches, many are fully urbanized, with buildings of remarkable historical character. This is the case of Fortaleza de Santa Catarina, in the port city of Cabedelo, recognized as being amongst the most important military monuments in Brazil. The ruins of ancient forts like the Traição Bay, where cannons point to the sea intimate a return in time to the colonial period of foreign invasions.

Also, in Tradição Bayyou will find an indigenous reserve, the tribe of the potiguaras, which is a must visit. In the city of Lucena, the Church of Guia, a 16th century construction, impresses with the simplicity of its baroque architecture and the fact that it has been used as an observation post to spotattackers.

Another attraction is the centre of the Transamazon Highway, in Cabedelo. In this city, the river beach of Jacaréhas gained international fame due to the sunset that takes place to the sounds of Ravel’s Bolero. In the midst of the urban beaches of Poço and Camboinha, AreiaVermelha (Red Sand) is found, a submerged sandy bank that emerges at low tide much to the delight of picnickersand partygoers.

SERVICE CAPITAL: JOÃO PESSOA WEBSITE: TURISMO.JOAOPESSOA.PB.GOV.BR

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Photo: - Luciola Vilella - MTur

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Barra da Tijuca Beach is growing in popularity among the attractions of Rio de Janeiro

RIO DE JANEIRO

Properly named as Cidade Maravilhosa (Wonderful City), the city of Rio de Janeiro is considered the great gateway for foreigners who are vacationing in Brazil. Just 45 minutes by plane from Sao Paulo, the financial heart and main hub of the country, Rio ends up enchanting even the most picky tourists. With an immense rock formation covered

by Atlantic Forest and an amazing coastline, the city is more than prepared to receive tourists. Stage of the 2014 World Cup Final and the 2016 Olympics, Rio has countless cultural and natural attractions that awaken the passion for the carioca way of life. A vibrant and joyful destination that welcomes you with open arms.

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Photo: - Alexandre Macieira - Riotur

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Photo: - Bruna Prado - MTur

The cableway and Morro da Urca seen from the Sugarloaf Mountain- Alexandre Macieira Riotur

Latin America (in number of stores).

The neighborhood alone has more cinemas than the whole state of Rio de Janeiro and, in the past couple years, has gained a large hotel chain since the city hosted the 2016 Olympic Games. It is also worth to stroll through the facilities of the Olympic Park, which is always open to the public, to know the places where several athletes made history. If you have time, go a little further and get to know Grumari and Reserva beach, two “hidden” paradises in the west zone of the city.

There are really no shortage of attractions to visit in Rio de Janeiro. Beautiful by nature, the state holds regions like Costa Verde (Green Coast) and Região dos Lagos (Lakes Region), that reserves dazzling discoveries. But the highlights are in the capital: Cristo Redentor, for example, located at the top of the Corcovado hill, 709 meters above sea level, in the Tijuca National Park, is an unique attraction. Besides knowing the grandiose monument, you can also enjoy one of the most beautiful landscape in Rio de Janeiro.

In 2007, it was informally elected as one of the seven wonders of the modern world, which aroused the desire of many tourists to visit the attraction inaugurated on October 12, 1931.

Another must see is Morro da Urca and Pão de Açúcar. If you take a cable car ride, you’ll have another chance to see Rio de Janeiro from an unpre-

cedented angle. Copacabana Beach, known for its famous promenade that simulates the waves, is considered one of the most famous beaches in the world. Also known as “Princesinha do Mar”, Copacabana is another postcard from Rio de Janeiro. Not only for the beach and the development of the neighborhood, but also for hosting historical events such as New Year’s Eve, which brings together more than two million people in the sands of the beach to enjoy the turn of the year.

Barra da Tijuca is also a highlight of the city, a unique neighborhood in Rio de Janeiro, with 17 km of beaches, several hotels, malls, theaters, among other attractions. This is where the Village Mall, the most luxurious mall in Rio de Janeiro, is located, as well as Barra Shopping, considered one of the largest shopping malls in

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Photo: Alexandre Macieira - Riotur

Barra da Tijuca Beach is growing in popularity among the attractions of Rio de Janeiro

Christ the Redeemer, open arms over Guanabara

SERVICE CAPITAL: RIO DE JANEIRO WEBSITE: VISIT.RIO

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Photo: - Camila Thomazette

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Inaugurated in 1867, Luz Station is one of São Paulo’s most important landmarks and home to the Museum of the Portuguese Language

SÃO PAULO

Holder of the largest industrial park and the largest economic production in South America, São Paulo is the richest and the most populous Brazilian state. Bordering with the states of Minas Gerais, Rio de Janeiro, Paraná and Mato Grosso do Sul, it has a coastline of 622 km bathed by the Atlantic Ocean. Its capital, São Paulo, has housed migrants and immigrants from many parts, becoming the country’s economic center and home to the diversity. The plurality is clear in the metropolis, bringing entertainment options to suit all tastes at any time.

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SOUTHEAST FROM DAY TO NIGHT From hip-hop to samba, São Paulo is one of the best cities in the world for those who do not like to go home early. There are many bars, nightclubs and alternative spaces across the city. A precise destination - and one of the most classic - is Rua Augusta. The street, that has an intersection with the famous Paulista Avenue, is taken by the street commerce during the day: the outstanding (and charming) galleries own stores that goes from the ordinary to the unique. Even going to the hair salon can be quite an experience (the Retro Hair, for example, takes you back to the 50’s/60’s). When the stores closes their doors, the lights comes on and the scenery changes

completely. You can choose to enjoy a molecular drink at the Lab Club or get to know Beco 203 (a club originally from Porto Alegre). You can even attend to an eccentric party at a hair salon called Circus Hair. The street houses the most varied clubs, with completely different schedules depending on the day of the week.

You can chose to listen to indie music on Friday or k-pop on Saturday.

Despite all the diversity, the plurality of São Paulo is far from ending at Baixo Augusta: The neighborhood of Bixiga is known as the Broadway Paulistana. Every Friday, the block hosts the well-known Samba da Treze, that starts at 8pm and ends at dawn. The most bohemian part of São Paulo also offers rock, jazz,

The Liberdade District, in São Paulo, has architecture, restaurants and business inspired by Japanese culture.

forró and even tarantela options for those who want to try different styles. If you are into pop and indie, you can enjoy a happy hour at Alberta #3, named after Bob Dylan’s song.

If you don’t like the excitement but wants to enjoy the nightlife anyway, you can check out the bakeries. They are very praised in the city and the menu options suits all tastes. The Bela Paulista has a wide variety in its 24 hour buffet, while the Panetteria ZN is very famous for its 1 kilo coxinha. Another must-see spot is the Estadão Bar e Lanches with its renowned pork sandwich. There is always a great option opened at dawn in São Paulo.

Sé Cathedral was one of the first churches to be built in the state

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GUARUJÁ, ILHABELA AND CAMPOS DO JORDÃO

The city of Guarujá has some of the most wonderful and crowded beaches of São Paulo. You can find more urban beaches or more relaxing ones.

When you first get in Jabaquara Beach, it is possible to enjoy one of the most beautiful landscape on the island. The well-preserved beach is cut by two streams, one on each side. Great for sea bathing with a clean and clear water. Widely used for fishing, both underwater and artisanal.

The state has a coastline of 622 km bathed by the Atlantic Ocean to the east. The city of Sao Paulo is just a few kilometers from beach destinations - that complement the capital’s multiple options. The Ilhabela archipelago, for example, is one of the most beautiful spots in the coast. The city holds the largest Atlantic Forest reserve on the planet and is internationally recognized for its nautical winds and also has the official seal of National Sailing Capital, for the continued development of this sport.

Guarujá is the ideal destination for those who want to enjoy its gazzling natural beauties spread across the 27 different beaches of the city.

Guarujá was internationally recognized in the 70’s with the title of “Pearl of the Atlantic”, and nowadays, the Praia do Tombo is one of the few beaches in Brazil that has the Blue Flag – a certification by the Foundation for Environmental Education (FEE).

Changing the direction a little bit and going to the interior of the state of São Paulo, tourists can reach Campos do Jordão, located at Serra da Mantiqueira. The city is over 1,600 meters above sea level, being the highest brazilian municipality.

This feature is very important for the city’s reputation due to its excellent climate - usually compared to the Davos Platz alpine region in Switzerland. The main event in the city is the International Winter Festival, which in 2019 reached its 50th edition. In its history, it was recognized as the largest classical music festival in Latin America, with a quality musical program in the traditional winter holidays of Campos do Jordão.

SERVICE CAPITAL: SÃO PAULO In the heart of Campos de Jordão, the Vila Capivari (Capivari Village) brings together the best restaurants and stores of the city, as well as the most popular tourist attractions

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Photo: - Vitor Jubini

SOUTHEAST

Next to a noble neighborhood of Vitoria, Praia do Canto has many leisure options, among bars, restaurants, stores, coffee shops and nightclubs

Aerial view of the capital Vitória

The Aerial view of the Espirito Santo’s capital shows how it combines the urban landscape with the beautiful beaches

ESPÍRITO SANTO Located in the Southeast region of Brazil, Espírito Santo is the fourth smallest state in the country. The capital, Vitória, has already been considered the second best city to live in Brazil by UN. The state is bathed by the Atlantic Ocean and has beautiful beaches with blue and green water, as well as waterfalls and several cultural options and an unmissable gastronomy. The Pedra Azul State Park, located in Domingos Martins, is an ideal place for those who enjoy a quiet nature walk.

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Photo: - Vitor Jubini

SOUTHEAST

DOMINGOS MARTINS AND VENDA NOVA DO IMIGRANTE Pedra Azul State Park is located in Domingos Martins, a municipality that is only 42km away from Vitória and is very visited by tourists that are into adventure and ecotourism. The park has waterfalls, natural pools, hiking trails and is ideal for rafting and abseiling. The visits are made only with local guides and must be scheduled at least 24 hours earlier. Close to Domingo Martins, Venda Nova do Imigrante is known for the strong influence of Italian culture and for the annually Polenta Festival, which has attractions such as dances, music and typical foods of the European country. The city is very cozy and has several colonial style houses and a charming landscape, ideal for those who want to relax and enjoy the holidays in a peaceful place.

Built in 1918 and listed by the Ministry of Culture in 1984, the Metropolitan Cathedral of Victoria is one of the landmarks of the city Photo: Argeone Herbst

VITÓRIA Located in Vitoria, the state capital, Praia de Camburi is the most lively and famous beach in the city. With an infrastructure to receive visitors, the beach is surrounded by hotels and restaurants for all tastes. Praia do Canto has several bars and restaurants and is ideal for those who wants to enjoy the night on the beach. But the capital has more than beaches to offer. The historical center of Vitoria is one of the oldest in the country and is a must-see for anyone going to the city. The Palacio Anchieta, the current headquarters of the state government and the Convent of Nossa Senhora da Penha, located in Vila Velha, are two of the main tourist attractions of the city.

The 3,100 acres of Pedra Azul State Park are protected by law. The name of the park originates from a stone that changes color 36 times a day

SERVICE CAPITAL: VITÓRIA WEBSITE: SETUR.ES.GOV.BR

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Photo: JP Lima

NORTH

The meeting of Rio Negro and Solimões waters is one of the symbols of the northern region of the country

AMAZONAS

The native fauna and flora makes Amazonas a perfect destination for unique experiences

The Amazon is the largest state in Brazil. It has more than 1.5 million km² and occupies more than 18% of the national territory. It is also the country’s most preserved state, with 98% of its original forest cover. The Amazon is bathed by the Amazon basin, which accounts for approximately 20% of the planet’s fresh water. Nature tourism is the main attraction of the itineraries. Cultural life is also intense and expresses the joy of the people and the roots of regional folklore.

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NORTH main tourist attraction is the encounter with the amazing boto cor-de-rosa, a pink dolphin. Another great spot is Barcelos, a county 405 km away from Manaus. The place is one of the main destinations for sport fishing in the country.

For those who stay in the capital, the tip is to visit the Amazonas Theater, one of the main postcards of the city. The beautiful 17th century monument offers guided tours but the visitor can also buy tickets to watch an available play. Another tip is to see the encounter of the rivers Rio Negro and Solimões; and for those who enjoy sun and sea, Praia de Ponta Negra is the most famous beach in the city.

tance of the rainforest and people who live there - who are mainly responsible for its conservation. Ecotourism can be practiced in the Amazon during the whole year, because the seasonality that occurs in the floodplain forest, where the communities live, offers two beautiful landscaping, allowing the tourist to experience the forest during dry and flood seasons.

Hiking in the woods, canoeing, bird watching and the beauty of nature are some of the local attractions.

In Novo Airão, a municipality in the Metropolitan Region of Manaus, there is Anavilhanas National Park, one of the largest river archipelagos in the world, with more than 400 islands, lakes, creeks and streams. The Photo: - Ana Claudia Jatahy - MTur

Amazonas has a surprising cultural diversity, especially for its characteristics inherited from Africans and Europeans. You can observe all the diversity in the Folklore Festival of Parintins, with the Bumbá’s duel, in a party full of colors, sounds and rhythms, where the rich Amazonian mythology turns into song lyrics and choreographies. The culture also manifests itself in handicrafts, in which raw materials extracted in a sustainable way from the Amazonian Forest are transformed into utilitarian and decorative objects.

In the tourism field, the state stands out for nature activities and ecotourism. The visitor has the opportunity to know, learn and value the impor-

Photo: - Ana Claudia Jatahy - MTur

Photo: - Ana Claudia Jatahy - MTur

Meeting with the pink Boto is the main attraction of Novo Airã The city of Manaus from the middle of Amazon River

Craftwork is one of the richest cultural demonstrations that exists in the Amazon state

SERVICE CAPITAL: MANAUS The Teatro Amazonas, built in 1896, is one of the main theaters in Brazil

WEBSITE: AMAZONASTUR.AM.GOV.BR

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NORTH Photo: Tiago Silveira - MTur

Alter do Chão is the ideal place to appreciate the nature

PARÁ The nature was generous with the state of Pará and its tourism. The state holds 50% of all Amazon’s natural wealth. Pará is privileged for its diversity of rivers, beaches, forests, flooded fields, rich fauna and flora that makes the Amazon an unique region in the world. Each tourist region has different characteristics that forms a mosaic of ways of relating and experiencing these elements.

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Photo: - João Ramid

NORTH

Photo: - Bruna Brandão - MTur

Ver-o-Peso market in Belém represents all the cultural wealth of the Paraenses

Culture, nature and history make the state one of the most diverse in Brazil. From beaches to forests, from urban centers to indigenous communities, Pará is a joyful and lively state. Its vast cultural heritage is the result of the encounter of Portuguese settlers, African American and indigenous people. The most authentic gastronomy of the Country emerged from this racial mixing, portrayed by the duck in the Tucupi, the Maniçoba, and the Tacacá; as well as the religious manifestations, represented by the Círio de Nazaré, the Marujada, the Círio noturno de Santo Antônio and the Çairé.

Other unforgettable experiences are scattered throughout the state.

There are many popular festivals that thrills the inhabitants and the visitors. In Santarém, there is the festival of Boto; in Juruti, the festival of the Tribes; in Marapanim, the festival of Carimbó. That’s why the Paraense are known as one of the

The Carimbó festival mixes regional gastronomy, music presentations and people from all over the world

most festive people in Brazil.

Pará’s history begins in Belém, its capital. The Historical Center of Belém is a great reference of the cultural heritage of Pará, concentrated in the neighborhood of Cidade Velha, where the main tourist attractions are located. Currently, the historical center is the stage of artistic performances and has an intense movement in the bars and restaurants.

One of the most known Belém postcard is the Ver-o-Peso market, which represents all the cultural wealth of the Paraenses. All the ingredients of the rich cuisine of Pará can be found in Ver-o-Peso. The place is a listed heritage and was inaugurated in 1901.

For those who enjoy the nature, the village of Alter do Chão has one of the most beautiful beaches in the Country.

An ideal place to appreciate the nature, sunbathe, dive in the cold waters of the river and practice outdoor activities such as boat trips and forest walks.

Photo: - Bruna Brandão - MTur

Photo: - Bruna Brandão - MTur

Alter do Chão is considered one of the most beautiful beaches in the world

Belém beachfront. The nature was generous with the state of Pará

SERVICE CAPITAL: BELÉM WEBSITE: SETUR.PA.GOV.BR

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MIDWEST

Photo: Roberto Castro - MTUR

The National Congress accepts visitors interested in learning about Brazilian Legislative Power

DISTRITO FEDERAL The Metropolitan Cathedral of Brasilia is dedicated to Our Lady of Aparecida, Patroness of Brazil and the city

Similar buildings, wide and tree-lined streets, parks and sectors designed for the well-being of the population and visitors. This is Brasilia, a city designed to be the capital of Brazil, which holds a series of attractions for tourists and its inhabitants. The city, considered a World Cultural Heritage by Unesco, invites you to an amazing tour, where many areas were designed by the masters of architecture and urbanism, such as Oscar Niemeyer and Lucio Costa.

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WTM LONDON 2019 | MERCADO & EVENTOS | 53

MIDWEST know up close how things works in the buildings where the most important decisions of the country are taken. Outside, the Praça dos Três Poderes (Three Powers Square) provides a privileged view of the Republic’s facilities. The Catedral Metropolitana de Brasília, the TV Tower, the JK Memorial and the Cultural Complex of the Republic completes the historical and cultural architecture of the central region of Brasilia.

Photo: Setur DF

The highlights are the palaces of Alvorada, Planalto, Itamaraty and Justiça; the National Congress, the Supreme Federal Court, Superior Court of Justice, Superior Electoral Court and Superior Labor Court. The architect also designed the Cathedral and the buildings of the Cultural Complex of the Republic, Esplanada dos Ministérios (Esplanade of Ministries), among many others.

It is a great opportunity to get to

Photo: Roberto Castro - MTUR

Brasilia is the center of Brazilian politics

Photo: Roberto Castro - MTUR

Brasilia went from being a demographic void in the 50’s to become, in only five decades, the country’s sixth largest city. The conception of the city, a modern site considered Cultural Heritage of Humanity

by Unesco, invites you to an amazing tour. The monuments of Brasilia are unique and arranged to form an open-air museum, and inside of the buildings, the art pieces of renowned artists.

Most public buildings can be visited on specific days and times. The Palácio do Itamaraty has famous paintings and sculptures signed

by Sérgio Camargo, Rubem Valentim, Alfredo Volpi and Bruno Giorgi. The Palacio do Planalto (official workplace of the President of Brazil) has some pieces that were created exclusively to decorate the place, like the tapestry ‘Músicos’, by Di Cavalcanti. The palace also have fancy furniture, porcelains from the East India Companies and 18th century Portuguese silverware.

Oscar Niemeyer has designed, throughout his 104 years, countless works. In Distrito Federal, at least 80 buildings carries his signature.

The 230 meter high TV Tower is strategically located in the center of the city

SERVICE CAPITAL: BRASÍLIA The JK Memorial holds the history of the Kubitschek’s family. There are photos and personal objects of the ex-president in the collection

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WEBSITE: TURISMO.DF.GOV.BR

MIDWEST

Photo: Fundtur - MS

MATO GROSSO DO SUL

The main attractions in Bonito are the natural landscapes and diving in transparent water rivers

Mato Grosso do Sul is a region blessed by the nature.

Pantanal is one of the largest sediment plains and the largest floodplain in the world and has 65% of its territory in the state. It presents a rare and beautiful fauna and flora, influenced by four great biomes. The Pantanal was recognized by Unesco in 2000 as a Biosphere Reserve and as one of the most exuberant and diverse natural reserves on Earth.

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MIDWEST Photo: Prefeitura de Corumbá

Photo: Fávio André -MTur

The Pantanal is one of the most popular Brazilian destinations for national and international tourism

Pantanal wildlife has 650 species of birds, such as the Arara Azul Photo: Flávio André - MTur

The Sucuri river has crystal clear water and the visibility is excellent to see the great diversity of fish

Pantanal, one of the largest sediment plains and the largest floodplain in the world, has approximately 140 thousand km², most of it belonging to the state of Mato Grosso do Sul. It presents an abundant fauna and flora of rare beauty, influenced by four large biomes: Amazon, Cerrado, Chaco and Atlantic Forest that extends to the Region of Serra da Bodoquena.

Walking by Pantanal is an adventure. It doesn’t matter if you are in tour, riding a horse, in your 4x4, down in the water visiting landscapes full of flowers and marvelous plants, relaxing with the sunset, wondering around the city, or enjoying the delicious regional culi-

Diving in the rivers and waterfalls are must-see attractions in Bonito MTUR

nary. Sightseeing through the hills from Pantanal, the tourist will delight itself with the diversity from the region.

It is a paradise for wildlife observers and photographers, since it’s home to 230 species of fish, 650 types of birds, 80 species of mammals and 50 of reptiles. The Pantanal is one of the most popular Brazilian destinations for national and international tourism. Ecotourism, sport fishing and cultural and adventure tourism are also some of the highlights of the place.

Bonito is the main tourist town in Serra da Bodoquena. The tourism is the leading activity of the region and it’s in a constant evolution, interfe-

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ring minimally in the nature. Among the attractions of the destination, there is Barra de Sucuri, where you can find a huge river with a great diversity of fish and several underwater gardens. The cave of Lagoa Azul is a famous blue water lagoon with more than 80m deep. Due to its beauty and fragility, the cave area was transformed into a Natural Monument, ensuring its preservation.

SERVICE CAPITAL: CAMPO GRANDE WEBSITE: VISITMS.COM.BR

Photo: Caio Vilela - MTUR

SOUTH

The Praia Central of Balneário Camboriu has 6 kilometers of beach

SANTA CATARINA Santa Catarina is a state that has benefited from the natural conditions of its territory. There are beauties at any time of the year as their seasons are very well defined. In the summer the heat can go up to almost 40 ° C, attracting many tourists to the state’s beautiful beaches. In the winter, the sub-zero weather makes Santa Catarina even more charming, especially when there is snow.

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Photo: MTUR

SOUTH

The beautiful Lagoinha Beach

resorts to small fishing communities, it is difficult to decide which one is the most charming.

There are several options for practicing the most diverse adventure sports at the Coastline or Inland. Hang gliding, rafting, abseiling, canoeing, trekking, it all gets even more exciting amid the magnificent scenery. The nightlife is also very lively in the capital of Santa Catarina, with several bars and some of the most popular nightclubs in the country.

The historical heritage of the region is admirable and includes several works listed by the National Historical and Artistic Heritage Institute (IPHAN). The

Grande Florianópolis also attracts fans of religious tourism and rural tourism.

There are centennial churches, religious caves and celebrations of faith; as well as rural landscapes and the bucolic atmosphere of the region’s farm hotels.

The natural beauty of the Serra Catarinense impresses everyone.

The landscape is formed by forests of araucarias, rivers, waterfalls, valleys, altitude fields and great canyons. It is one of the coldest regions of Brazil, the only place where it snows almost every winter. Ecotourism enthusiasts will find the perfect spot in Serra Catarinense.

Photo: Renato Soares - MTUR

With 560 km of extension, the coast of Santa Catarina has beautiful beaches with very particular characteristic.

Grande Florianópolis (the metropolitan region) is one of the most visited destinations in Santa Catarina. The capital of the state, Florianópolis is famous for its natural beauties and the quality of life.

Florianópolis metropolitan region has some of the most beautiful beaches in Brazil. There are hundreds of them on the Island of Santa Catarina. They are all stunning, surrounded by dunes, restingas or hills covered with Atlantic Forest vegetation. From calm waters for children to great waves for surfers, trendy

SERVICE CAPITAL: FLORIANÓPOLIS WEBSITE: TURISMO.SC.GOV.BR The São Joaquim National Park is located in the mountainous region of the State of Santa Catarina

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Photo: Setur - PR

SOUTH

PARANÁ

Photo: Zig Koch - MTUR

Itaipu Binacional impressiona pela sua grandeza e seu potencial energético

The Botanical Garden of Curitiba was inaugurated in 1991 and is one of the most visited points of the city

Paraná is one of the most complete destination in Brazil.

The Iguaçu falls are the main post card of the state. In all regions, the hotel and service structure are excellent, but mainly on Foz do Iguaçu and Curitiba. Paraná has a great environmental diversity. In the seashore, there are some famous ecological sanctuaries, and also, good spas, resorts and several ecotourism and adventure spots spread all over the state.

WTM LONDON 2019 | MERCADO & EVENTOS | 59

SOUTH the national park Superagui. In the Campos Gerais region, there is the ‘Vila Velha’ State Park, with its gigantic rock sculptures and the Guartelá canyon, the sixth largest in the world.

world. Visiting Iguaçu Falls is an immersive experience into nature, where the water is the main protagonist.

The trails are also amazing thanks to the proximity of the Iguaçu River waterfalls.

Another must see attraction is the panoramic view in Itaipu, a stupendous hydroelectric plant built between Brazil and Paraguay. The visit impresses and guarantees an unique and remarkable experience. The Marco das Três Fronteiras Tourist Complex is located in Foz do Iguaçu, where the tourists can visit several attractions.

On the border with Paraguay and Argentina, the Iguaçu Falls region and the Itaipu Hydroelectric Plant form an amazing scenario. The Iguaçu Falls are one of the greatest natural spectacles on the planet and are among the many attractions most visited in Paraná. The Falls are a Natural World Heritage Site and one of the seven wonders of the modern Photo: Renato Soares - MTur

Photo: Zig Koch - MTUR

Curitiba is modern, sophisticated, cosmopolitan, with a diverse historical, cultural and gastronomic circuit.

Especially in architecture and gastronomy, you can notice a huge European influence. All this can be experienced in more than 50 museums, craft fairs, cultural and gastronomic festivities, dance and music presentations and also in the daily life of paranaenses.

Besides the racial diversity, Paraná also has great environmental diversity. In the seaside, there are some famous ecological sanctuaries, such as Ilha do Mel, Guaraqueçaba and

Oscar Niemeyer Museum is one of 50 museums in the state of Paraná

Photo: Setur - PR

The Iguaçu National Park, where the Iguaçu Falls are located, is the main postcard of the state

SERVICE CAPITAL: CURITIBA Curitiba tem um um riquíssimo acervo histórico e cultural

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WEBSITE: TURISMO.PR.GOV.BR

Photo: Renato Soares - MTur

SOUTH

Photo: Leonid Streliaev

The sunset in Guaiba is a must-see attraction in Porto Alegre

The “Natal Luz� (Christmas Lights) decoration in Gramado attracts thousands of visitors each year - The tourists enjoy the best of the Christmas atmosphere, specially at night

RIO GRANDE DO SUL

Rio Grande do Sul, southernmost state of Brazil, is full of charm and culture. The destination is ideal for a cultural, rural and adventure tourism trip made in itinerary that offers a mix of urban, plains and mountains scenery. A good option for those who likes to enjoy the tradition, beautiful landscapes and the flavors of the local gastronomy.

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Photo: Renato Soares - MTur

SOUTH

C

M

Y

CM

MY

The waterfalls in Cambara do Sul are an acclaimed natural attraction of the Serra Gaúcha Photo: Renato Soares - MTur

CY

The state capital, Porto Alegre, is a destination with an exciting cultural life and several leisure options. It is one of the most dynamic and cultural cities in Brazil. Park Tours, walks on the Guaíba border and Rural Roads trips, among others. The walks in the historical center are full of historic, architectural and cultural attractions with beautiful listed old buildings, museums, and cultural centers.

Among the highlights, there are Praça da Matriz (Matriz Square), Usina do Gasômetro, on the shores of Guaíba Lake and Parque da Redenção. The modern shopping malls of the city have a wide range of stores and services and also offer a diverse gastronomy and leisure activities.

The city received many immigrants from all over the world, particularly Germans, Italians, Poles, Jews and Lebanese. This mosaic of multiple expressions, diverse faces, ethnic, religious and linguistic origins, makes Porto Alegre a cosmopolitan and multicultural city. A successful demonstration of diversity and plurality. The capital of Rio Grande do Sul is also the capital of the Pampas,

CMY

K

Teatro São Pedro is one of the historical and cultural spots in the capital

a region of fauna and flora features, formed by extensive plains that dominate the landscape of southern Brazil and part of Argentina and Uruguay.

SERRA GAÚCHA The cities of Gramado and Bento Gonçalves are the axis of natural and leisure attractions of the Serra Gaúcha, a region of welcoming hotels, rich colonial cafes and typical dishes

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of Italian and German cuisines, as well as wineries and luxurious landscapes.

The complete itinerary also passes through the alluring cities of Canela, Nova Petrópolis, Cambará do Sul, Garibaldi and Caxias do Sul.

SERVICE CAPITAL: PORTO ALEGRE WEBSITE: TURISMO.RS.GOV.BR

In addition to its bars and restaurants, the 3.000 m2 swimming pools, and many other leisure and sport options, Malai also offers the lush nature of Chapada dos Guimarães and Lake Manso, just a few kilometers from Nobres and Pantanal.

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WTM LONDON 2019 | MERCADO & EVENTOS | 63

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