MARCH 25 – day one | March 26 and 27 – day two and three
The official show daily for the Gulf Incentives, Business travel & Meetings Exhibition 2013
SHOW OF STRENGTH
inside
GIBTM gears up for its best show yet with participants projecting increased meetings business in the year ahead
04 Welcome to GIBTM
06 Exhibitor news
16 Today's education seminars 18 Inside GIBTM's brand new feature area, Event Camp Middle East 20 Lois Hall shares everything you need to know about the show 22 How Abu Dhabi's drive for business events is coming into its own 23 Charting a record year for ADNEC 24 Focus on exhibiting destinations
04 07
The Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) opens on a very positive note today with a host of new exhibitors as well as long-term participants coming to the show with an increased appetite for business as the region surges ahead of international counterparts in terms of growth. The host destination of the UAE has reported its best ever tourism performance with the seven emirates welcoming over 14 million visitors and hotels registering healthy occupancies year-round in 2012. Being revealed today in a special session at 13:00 at the Knowledge Hub is the seventh edition of the IBTM Middle East Meetings Industry Research.
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24 DON’T MISS…
The launch of the IBTM Middle East Meetings Industry Research, which is taking place in the Knowledge Hub at 13:00 TODAY
The findings provide a snapshot of the outlook ahead for the regional meetings industry from both the buyer and supplier perspective and the bigger picture is definitely positive for the Gulf. “We have been very encouraged by both spend and volume of events reported by respondents, as well as the projections for the year ahead. Come and be part of our session this afternoon to find out more,” said Lois Hall, Exhibition Manager at GIBTM. At the same time, new meetings facilities opening across the region will support further industry growth, with the UAE, Saudi Arabia and Oman being three key markets delivering a major infrastructure boom according to Reed
Travel Exhibitions (RTE), organiser of GIBTM. “Saudi Arabia and Oman are building and expanding convention facilities, helping to further establish the region as a meetings industry hub,” said Hall. Abu Dhabi has made its intentions to support the growth of the exhibitions and conferences industry clear by launching the Abu Dhabi Convention Bureau earlier this month, while in neighbouring Dubai, the Dubai World Trade Centre (DWTC) has almost doubled its meetings capacity. Elsewhere in the Gulf, where the meetings and incentives industry has strong growth potential, major infrastructure projects are underway including the expansion of Riyadh International Convention and Exhibition Centre (RICEC) where demand for events from an ever wider range of business sectors is rocketing. According to a recent STR Global report Riyadh will transform into one of the fastest growing cities in the hospitality market in the Middle East. Oman is also surging forwards and earmarking the meetings and incentives industry as a key growth market with the development of the Oman Convention and Exhibition Centre (OCEC) to be ready in 2016. The new facility has already been shortlisted for a major event soon after opening (see page 13).
ABU DHABI’S WINNING APPROACH to business
Further enhancements to Advantage Abu Dhabi revealed Abu Dhabi means business – literally and metaphorically – at this year’s edition of GIBTM as it enters the show with lots to shout about. From the newly announced Abu Dhabi Convention Bureau (see page 22) to enhancements to its Advantage Abu Dhabi incentive programmes revealed today. Advantage Abu Dhabi has been given a boost with the introduction of 13 structured offerings designed to enhance the emirate’s appeal amongst sector-specific bookers. Wide-ranging incentive offers include welcome dinners at host hotels, city tours and evening functions right through to experiences at Ferrari World Abu Dhabi, desert safaris, meeting packages, golf rounds, cultural education sessions and even event logo development. These are just a selection of the incentives on offer. To qualify, organisers must hold an event in Abu Dhabi that has a minimum of 50 paid room nights
during this year or next and the number of incentives on offer for a single event is on a sliding scale according to the number of paid room nights. According to Abu Dhabi Tourism & Cultural Authority (TCA Abu Dhabi), The Advantage Abu Dhabi upgrades are aimed at securing quick wins for the emirate among
the Arabian Gulf’s corporate sector. “The emphasis at GIBTM will very much be selling in to the trade and media a new compelling range of support activations which will significantly increase Abu Dhabi’s appeal as a regional corporate business events and incentives hub,” said Mubarak Al Nuaimi, Director Promotions & Overseas Offices, TCA Abu Dhabi. “What is standing out is how much more there now is to the emirate in terms of infrastructure and capabilities which will be evident via the stakeholder promotions being mounted at our GIBTM pavilion,” added Al Nuaimi. “Abu Dhabi is now a place which corporate meetings delegates can get out and explore making heightening any event’s experience potential. Hence, the upgraded incentives include a broader selection of activities, excursions and teambuilding activities.”