BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Own Brand Grocery Shop Brief Brief: Create a concept for a local convenience store that only sells affordable own brand products.
Background: The brand will offer a simpler shopping experience as you won’t have various brands to choose from. This will also offer more shelf space so the store will have a larger range of products than a standard convenience store. Considerations: Will this work? Will people want to shop here? How to make packaging inexpensive but also not look cheap. Mandatory Requirements: Logo/Branding. Range to branded products. Target Audience: Students who have moved away from home. Tone of Voice: Clear, friendly Deliverables: Range of branded products.