BA (Hons.) GRAPHIC DESIGN Module Code:
Level
6
Module Title:
Learning Outcomes:
BRIEF TITLE: Live Brief - Sloemotion sloe gin Chocolate & Chutney packaging design (collab with Hattie Windley) Brief: Create packaging design for Sloe company Sloemotion (based near york).
Background: SLOEmotion is a small family business based in the Howardian Hills to the north-east of York in the megalopolis that is Barton-le-Willows, or Sloe Central as they call it. Their Sloe Gin is made in the traditional way, with the fruit steeped in gin and sugar and left to mature. Like good home-made Sloe Gin SLOEmotion’s is a pale, almost rosé colour because nothing else is added. You won’t find any added sloe juice or flavourings here - high quality ingredients, time and a bit of nature’s magic are all we need. Taste is what makes our products stand out from the rest. Respect for the environment also plays a big part in their operation. They use recyclable materials wherever they can, and they recycle what we can – the sloes for our truffles and chutney come from the sloe liqueur making process! Even our sample cups we use at shows are biodegradable. Their sloes are mostly locally sourced and because sloes can only come from well-managed wildlife-friendly hedges it means only farmers who look after their hedges can supply us. So that’s a win-win.
Considerations: How will this packaging fit in with existing product packaging they have for their liquor. Mandatory Requirements: Packaging designs for sloe chocs and sloe chutney. Target Audience: Middle to upper class, middle aged people. Tone of Voice: Sophisticated. Deliverables: Packaging designs for sloe chocs and sloe chutney, boards.