Four tips to reduce Spam signups on your website
The process of registration holds great importance for businesses as well for users. Registration process provides businesses precious user data which does great help in understanding user preferences. But now a days, one of the most common problem faced by marketers is their database filled with spam signups. What does it mean by spam signups? Spamming is the process in which the application is filled with garbage data or falsify data by automated programs or bots. These bots are specially programmed to fill false data in signup forms directly to the server with the help of tools like ‘curl’ or ‘postman’. These bots fill your database with irrelevant fake data thus directly impacts your marketing decisions. How spam signups affect business? Registration data helps businesses to make more efficient marketing strategies. This data is the key to offer personalized user experience. But with spam signups, your database contains all fake data. What good data does if it is not accurate? Inaccurate user data results in poor marketing decisions.Because of this fake data, marketers are not able to understand what are their real audience and what they are expecting from you. On the other hand, users are not able to receive the experience they expect from your brand which leads to frustration and they start looking for your alternatives.
How to reduce spam signups? Though there is no such technique as of now which can completely prevent this issue, here are four ways using which these spammy signups can be reduced to an extent : 1. Captcha : The first and the most often used to prevent spam signups is by offering Captcha. With Captcha, users are asked to decode the distorted characters offered by Captcha. The prime goal of Captcha is to filter out bots from humans. Captcha codes are provided in the form of pattern recognition, audio and visual form, which are easily recognized by humans but not by bots. But this is not an efficient technique, as many de Captcha techniques have been developed by spammers using which these Captchas can be easily decoded. 2. Verification by Mobile Number : Another approach to reduce spammy signups is by verifying the human identity with the mobile number. Mostly used by banks, in this approach, a code is sent to the mobile number provided by user. This code is again needed to be submitted in registration form in order to complete the process. Though the process is highly effective as bots are not able to do that, it is time consuming. Waiting for code and then submitting it on the form takes lot’s of time. All these points decrease the ease of sign up. 3. Offer Social Login : By enabling social login , users get the access to sign in to your website with their social media accounts. It improves the chances of getting reliable user profile data which is fetched from social profile of the user while signing in with social login feature. It’s very difficult for bots to have a complete social media profile to sign in to a website thus this process reduces the chance of getting spam registrations. Apart from this, social login also saves users from the time consuming sign up process. 4. Honey Pot : Another smart way to eliminate spam signups is ‘Honey Pot’. it is a field which is added in signup forms. The main thing about it is that it is visible only to bots, not to humans. Thus users don’t need to fill complicated Captchas. Whenever ‘honey pot’ field is being filled, you will be notified to consider the registration as spam and reject the signup process. The technique of Honey Pot is very effective but requires some serious developer effort to execute it. Registration process can easily become the victim of spam registration. In order to run effective business strategies, it is essential to keep making efforts in finding new ways of reducing these spam signups. The article was originally published at : http://blog.loginradius.com/2015/02/stopspamsignups
Source: http://letsgetsocial.puzl.com/letsgetsocialcom