How social data generates business value
Submitted by : Megan Barnett
Introduction ●
Social data is the user data gathered from several social media profiles such as Facebook, Google+, Twitter, etc.
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Social data helps businesses to understand userbases.
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This way businesses can create more targeted business strategies for their audience. References : ● http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 ● http://en.wikipedia.org/wiki/Social_data_analysis
Types of Social Data 1. Profile data : It includes over 200 data points such as name, gender, interests, history, email and many more. 2. User generated data : It summarizes user activity on social networks like status shared by user or comments made by user. 3. Behavioral data : Includes user behavior with social network and user likes, dislikes and priorities. References : â—? http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 â—? http://en.wikipedia.org/wiki/Social_data_analysis
Benefits of using Social Data 1. User Experience Personalization : ●
With social data, you can guess users expectation when they login to your site.
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By offering them exactly what they want, you can offer more personalized experience.
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Personalized user experience builds customer trust. References : ● http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 ● http://en.wikipedia.org/wiki/Social_data_analysis
Benefits of using Social Data 2. Increased Number of sign-ups: ●
Lengthy registration forms are more like turn off for users.
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But by offering social login feature, you can allow them to login with their preferred social media accounts.
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By using social login, sign up rates are increased and businesses get precious user profile data. References : ● http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 ● http://en.wikipedia.org/wiki/Social_data_analysis
Benefits of using Social Data 3. Lead generation : ●
When you have enough data about audience, you can interact them on a more personalized level.
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Personalized user experience helps in convincing users and thus results in lead generation.
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Thus social data helps in improving conversions which is the prime goal of every business. References : ● http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 ● http://en.wikipedia.org/wiki/Social_data_analysis
Benefits of using Social Data 4. More efficient marketing strategies : ●
Another major benefit of social data is that now your marketing strategies will be more targeted.
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With social data, understanding user preferences becomes very easy.
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So the more data you have about your audience, the better you understand them and the better decisions you can make. References : ● http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 ● http://en.wikipedia.org/wiki/Social_data_analysis
Conclusion Benefits of social data are not limited to these four points. Social data is extremely beneficial for business and if used efficiently, can do wonders. To know more, read here : The marketers guide to social data References : â—? http://www.freewebsite-service.com/Jodielogis/Blog.php?id=431716 â—? http://en.wikipedia.org/wiki/Social_data_analysis
Thank-you