Importance of Social word of mouth Marketing
Submitted by : Megan Barnett
Introduction ●
Word-of-mouth marketing is one of the most powerful promotional tool for businesses.
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It is a human nature that most of our purchasing decisions depend on the recommendation of people known to us.
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Another major plus point is that word-ofmouth marketing is absolutely free. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Social word-of-mouth marketing ●
With the evolution in Social Media, businesses are using it for brand exposure purpose.
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With social word-of-mouth(WOM) marketing, businesses can convert their users into brand ambassadors by encouraging them to share web content.
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As per recent survey, 64% marketers consider social WOM a better approach than other traditional ones. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Tips to improve Social WOM 1. Participate in Communities : ●
The simplest way of user interaction is with the help of social media such as Facebook, Twitter, Google+, etc.
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To that end, marketers need to create their own fan base.
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Also make sure to post interesting content on the base of user preferences and priorities. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Tips to improve Social WOM 2. Include videos to improve chances of Virality : ●
By posting funny, interesting, inspiring videos marketers can boost huge traffic.
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Including interesting video also improves the chances of making your content go viral.
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Always try to include videos in your content to improve user engagement and create a huge fan base. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Tips to improve Social WOM 3. Add social sharing widgets on your site : ●
Nobody wants to go through a complicated process to share something.
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To that end, always include social sharing widgets on your site which improve the ease of sharing.
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Social Sharing buttons can be placed at multiple locations including posts, emails, images, videos, etc. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Tips to improve Social WOM 4. Integrate Social Invite feature : ●
With social invite feature, users can invite their friends or anyone from the same social network to try or check out your product or content.
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Offering social invite feature improves the social reach of your web content.
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It also boosts new traffic to your website. References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Tips to improve Social WOM 5. Share content that touches emotional aspect of users : ●
A content with some kind of emotions like laughter, anger, shock, etc is more likely to be shared by users.
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As suggested by Harvard Business Review, marketers must find out which are the popular emotions and use it in the posts to improve the chances of making it go viral.
References : ● http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing ● http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Conclusion The importance of social word-of-mouth marketing is no more a question of debate. To know more on this, read the complete article : The true value of Social Word-of-mouth marketing
References : â—? http://sociallogin.jigsy.com/entries/general/the-true-value-of-social-word-of-mouth-marketing â—? http://en.wikipedia.org/wiki/Word-of-mouth_marketing
Thank-you