Marketers Guide to Viral Marketing Marketers these days are much more aggressive in promotion and branding. In urge to boost the product/brand, they work on making the content viral so that it can be circulated on its own. Fortunately, in today's era, there are several ways and mediums to make this possible.
What is Viral Marketing First, let us know about what Viral Marketing is. Viral Marketing is creating a content which spreads on its own when people share it. Basically, its the content which creates an urge in viewer to share it among the friends. As more viewers/readers share it, a chain reaction starts. What makes a campaign "Viral"? There is no specific recipe to cook a viral marketing campaign! You can't create a campaign just by reading this blog or replicating some old viral content . However, to cook a great viral marketing recipe, you need to have some ingredients which will improve the chances on the content being viral.
1. The whole campaign should be crafted in such way so that it can create an urge among viewer to share the content. It should be highly encouraging to share on social media sites. 2. The message you want to convey must touch audience. People should feel related to it. It should be something people care about, something that touches their nerves. Want to know how viral marketing can help a business and its branding. go through the article Viral Marketing Campaigns: by Mistake or by Design? Source: http://blog.loginradius.com/2015/01/viralmarketingcampaignsmistakeordesi gn/