OUIL503 Collaborative brief

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Initial Research

PARTNERS: Anna Bates, Nicky Hope and Megan Ojari

The initial research was equally shared between the three partners bringing their own research into packaging and company. By working together we decided on a ‘handmade’ direction to follow. Also, we gathered primary research by passing a questionnaire around a lecture theatre of 150 people. Because we quickly and efficiently evaluated and compared separate research I was able to ground by visual development in practical knowledge and start to immediately create visual sketches.

THE BRIEF: Create an original and inventive packaging design for a new personalised chocolate product for The Grown Up Chocolate Company (GUCC) - Follow the nets provided - ‘Allude to the mystery inside’ - ‘Bear in mind the playful personality of the company’ - ‘Unashamedly indulgent’ theme

// Brief: YCN STUDENT AWARDS // Client: THE GROWN UP CHOCOLATE COMPANY // Deadline: 23rd MARCH 2017 // Module: OUIL503 // Name: MEGAN OJARI //


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OUIL503 Collaborative brief by Meganojari - Issuu