THE ASK Celebrate being single on Valentine’s day for millennials in a positive light.
THE INSIGHT Millennials are frugal and like self-depreciating humor that can unite them.
THE BIG IDEA What if...Millennials can celebrate their “PRICELESS” Valentine’s Day where they don’t have to waste money on buying traditional gifts?
A bouquet of roses: $12 A box of chocolates: $10 A Valentine’s Day card: $2 Still having $24 because you’re single: PRICELESS