THE ASK Spread the theme of “Forward Thinking� to educate William & Mary students, and increase engagement and awareness for the April conference.
THE INSIGHT Engaging a student body of diverse interests cannot be done through one definition of “Forward Thinking�.
THE BIG IDEA What if...we defined “Forward� from multiple perspectives? What if we highlighted forward thinking among their peers?
Doesn’t have one definition.
Is surprising Is informative Is diverse Is engaging
Is surprising L e t ’s s u r p r i s e s t u d e n t s o n V a l e n t i n e ’s Day with cookies... and capture their reaction about TEDx coming back!
Is informative E d u c a t e b y p o s t i n g T E D Ta l k s o n F B P a g e . . . b u t O N LY h i g h l i g h t o n e s e n t e n c e t h a t e n c a p s u l a t e s “Forward� for the average busy student.
Is diverse Spotlight 30 ‘Innovative Thinkers’ within different groups on campus to define forward thinking within that particular field. Create a microsite to aggregate quotes. t e d x w m . t u m b l r. c o m
Is engaging P l a c e 2 0 0 X ’s a r o u n d c a m p u s p r o m p t i n g s t u d e n t s t o s h a r e it on Instagram with #TEDXWM for a special surprise in t h e i r i n b o x . . . w h i c h i s a v i d e o o f e v e r y o n e ’s f a v e s c h o o l p r e s i d e n t , Ta y l o r R e v e l y p r o m o t i n g t h e T E D x c o n f e r e n c e .