8 - 10 April 2014 Hanover www.psi-promotion-world.de
WORKS Trade Show for Haptic & Multisensory Communication
Preface “The PSI PROMOTION WORLD is a platform for the entire promotional products industry which shows industrial customers the benefits of promotional products in the marketing mix. Therefore it makes perfect sense to organise the event jointly with PSI, the Promotional Product Service Institute. As an international network of the promotional products industry, PSI is a strong partner when it comes to integrating the entire market. This association creates synergies for both sides and creates new impulses for the promotional products industry. Jointly we can demonstrate to industrial customers the many different ways in which promotional products can be employed as well as their lasting effect, thus offering an ideal information and discussion platform with the PSI PROMOTION WORLD.”
Arno Reich Director, Deutsche Messe AG
“Currently the promotional products industry in Germany derives about 20 per cent of its total turnover of 3.47 billion euros from major industrial customers. This is a figure that can clearly be improved upon. Seen in this light, the PSI PROMOTION WORLD opens up the unique possibility for the promotional products industry to present itself professionally in the context of the world’s most important industry trade fairs, to acquire new business customers and to raise awareness of their impact within the marketing mix. It constitutes a bridge that sends out a signal for the entire industry – right at the centre of the market. The new cooperation arrangement between PSI, the European platform of the promotional products industry, and PROMOTION WORLD combines all of the competencies of the market.”
Michael Freter Director, Reed Exhibitions Deutschland GmbH
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Why exibit
at the PSI PROMOTION WORLD?
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Over 183,000 visitors, 78 per cent of whom are from the German-speaking countries, will be on the trade fair ground. Many of them are prospective customers, because visitors also include businesspeople and top managers – in other words, decision-makers. Your target group!
The PSI PROMOTION WORLD cannot be overlooked on the grounds of HANNOVER MESSE. It shows what it can accomplish in Hall 23, right by the heavily frequented Entrance North 1. This alone tells you how seriously the cooperation partners are taking the PSI PROMOTION WORLD. Do you, too?
2 During the three days of the PSI PROMOTION WORLD more than 5,000 companies will display their innovations at HANNOVER MESSE. A stone’s throw away, these companies use countless promotional products to promote their products. Yours, too?
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The PSI PROMOTION WORLD constitutes a unique bridge between providers of promotional products and end customers consisting of industrial firms and medium-sized companies that want to use this great advertising tool. It’s your opportunity!
Heads of marketing and purchasing of the exhibiting companies also use the days of the trade fair for the pur poses of their own special field of activity. They look for creative ideas and therefore attend the trade fairs that take place simultaneously with HANNOVER MESSE. The PSI PROMOTION WORLD is one of them – are they going to meet you there, too?
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The cooperation between Deutsche Messe and PSI Messe was welcomed everywhere and has led to the PSI PROMOTION WORLD. It has been the objective of the cooperation to generate a highly effective exhibition platform for manufacturers, suppliers and consultants. The PSI PROMOTION WORLD will forge ahead with considerably more power in 2014. This is good news not only for exhibiting companies but also for promotional products, because they will draw much more attention as an advertising tool.
There is no better environment for being in touch with the end customer. This applies to suppliers as well as consultants. Market research has taught us that there is still a great deal of potential to be tapped amongst the companies that exhibit at HANNOVER MESSE. For you, too? 3
The entire world of technology HANNOVER MESSE – this also means international product and technology premieres. With seven leading tradeshows, the most important industrial fair in the world presents a unique spectrum of key technologies. Whether you take Digital Factory, Industrial Automation, Energy, Research & Technology, Industrial GreenTec, Industrial Supply or MobiliTec – you will find an extraordinary, successful bridge between very different areas of technology. Plus: nowhere else do the most important industry sectors so openly demonstrate their fortes and innovations and do you find so many global mega trends and growth-promoting industries. More than 5,000 exhibitors and 183,000 visitors are figures that speak for themselves.
Energy
MobiliTec
Industrial Supply Industrial GreenTec
Industrial Automation
Research & Technology Digital Factory
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PSI PROMOTION WORLD tapping into markets
The concept of HANNOVER MESSE: being a platform for the cooperation and interaction of all participating industry sectors and technologies. The PSI PROMOTION WORLD is incorporated in this platform – with original and innovative promotional products as well as marketing strategies on 3,500 square metres. Come and tap into new markets with different industries. Establish contact with new, attractive and relevant target groups. Seize the opportunity to meet the professional audience of HANNOVER MESSE. Get users in industrial and medium-sized companies to talk about your products. Profit from an ideal environment! More than two-thirds are directly involved in their companies’ decisionmaking process concerning investments.
Demonstrating competence
Showing your flag. Drawing attention. Establishing contacts. The PSI PROMOTION WORLD is not only an excellent stage for presenting promotional products to great attention. Such events as the marketing forum hannover and the First Choice Award during the PSI PROMOTION WORLD are additional magnets for marketing and advertising professionals. Where current trend issues in marketing are discussed and successful promotional products as well as incentives are singled out, you must not be missing with your products. So this tradeshow is definitely a place to be for everyone!
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marketing forum hannover
B2B meeting place for decision-makers Promotional products advertising. Haptic brand communication. Multi-sensory marketing. Grasping the full scope of advertising – the marketing forum hannover offers various different approaches, trend information and interesting know-how. And that is what makes it a magnet for marketing decision-makers. A good opportunity also – and especially – for demonstrating your competence and your portfolio in this environment.
First Choice Award the premier choice
It is the audience award with which the PSI PROMOTION WORLD raises the subject of promotional products and incentives to a new level. After all: only the trade fair audience casts its vote to decide about the top ten promotional products on display. So you should compete with your top product, too. High-calibre promotional products will be exhibited at a special stand, where the (professional) visitors will inspect and award them with a prize. You can hardly get better feedback from the real world.
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Facts & Figures
about the PSI PROMOTION WORLD The PSI PROMOTION WORLD has been repositioned, both in terms of content and location. Its content is going to surprise you. Not only the marketing forum and the First Choice Award have been upgraded. The trade fair itself has been re-launched. And as far the location is concerned, it is now very conveniently located near the heavily frequented Entrance North 1. most important industry fair
■ 8 - 10 April 2014 ■ Exhibition Grounds, Hanover ■ Hall 23 ■ Convenient location near the heavily frequented
Entrance North 1 with excellent connection to the public transport system
■ Open daily from 9 a.m. to 6 p.m. ■ Approx. 120 exhibitors on a floor space of
3,500 square metres
■ Simultaneously with HANNOVER MESSE, the world’s
Industrial Automation Halls 8, 9, 11, 14–17 Energy Halls 11–13, 27, Outdoor Area MobiliTec Hall 27, Outdoor Area Digital Factory Hall 7
■ Visitors include the target groups of international
decision-makers in marketing and purchasing from the areas of industry as well as ITC and services
■ Approx. 13,200 visitors in 2013 ■ Consultants are given the opportunity to present their
consultation services and concepts in the Service and Ideas Park jointly with a manufacturer or at their own exhibition stand
PSI PROMOTION WORLD 8 –10 April 2014 ( Hall 23)
job and career Tec2You Freigelände Robotation Academy ( Pavilion 36 )
Metropolitan Solutions 7 –11 April 2014 ( Hall 16)
Industrial Supply Halls 4–6
InPrint 8 –10 April 2014 ( Hall 21)
IndustrialGreenTec Hall 6
FASTENER FAIR HANOVER 8 –10 April 2014 ( Hall 22)
Research & Technology Hall 2
Entrance Information Centre Convention Centre House of Nations Conference Area Hall 2
Global Business & Markets
02/2014 · Subject to change · 131107
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Voices from the industry We have exhibited with NIEDEREGGER at trade fairs and road shows for four to five years. Most trade fairs are events that are geared specifically towards companies dealing in promotional products. This is different at the PSI PROMOTION WORLD. Here the actual users meet with those who wish to combine the premium quality of our brand products with their own brand. This is very important for us. Since the PSI PROMOTION WORLD takes place simultaneously with HANNOVER MESSE, it has a different environment. Here we are on a stage where especially small and medium-sized companies stop by to gather information about our products. Due to their own activities, they are quality orientated, interested in new ideas from the promotional products industry and can contact us directly as consultants.” Frank Jansen, business customer representative for J.G. NIEDEREGGER
Which trade fair location is attractive? For KAHLA Porzellan, the answer has been for more than four years: “Promotion World Hannover.” Why? Visitors of HANNOVER MESSE from the large cities of Hamburg, Bremen, Berlin and of course the greater Hanover metropolitan area must be motivated to take the time for a personal meeting with us, the exhibitors. With the combination of personally handed invitations and an attractive competition we are also able to mobilise the target group of exhibitors at HANNOVER MESSE. The people in charge of the PSI PROMOTION WORLD are offering the strongest team so far for 2014, combined with an attractive package of extra benefits. We can look forward to April 2014.” Josef Bösl, KAHLA Porzellan GmbH
The creation of a national platform on which suppliers present their products, promotional roducts consultants demonstrate their service portfolio while interested end customers obtain p product information and learn about their promotional impact, all in an atmosphere of fairness – this is of crucial interest for our industry. The constellation of having the two largest trade fair organisers jointly conceive and manage this event in the context of the most significant industry fair in the world, offers perfect opportunities for the companies in the promotional products business.” Patrick Politze, chairman of the umbrella association of the promotional products industry, the Gesamtverband der deutschen Werbeartikelwirtschaft (GWW)
What used to be the Promotion World, Germany’s oldest, largest and still most important promotional products fair for users in industry and business, proves to be a genuine heavyweight after its re-launch as the PSI PROMOTION WORLD. Organisational and professional competencies have been combined and added to the current trade fair format. At the new level of its evolution, exhibitors and visitors may count on a new, attractive level of quality and performance.” Dr Klaus Stallbaum, Agentur für Neue Kommunikation
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Number of visitors Finding what you’re looking for and being found. Meet qualified visitors and prospective customers at the PSI PROMOTION WORLD. This means: more than 13,000 expected visitors and sustainable business contacts.
Where the visitors come from*
Germany
11,600
Europe (without Germany)
1,200
100
Asia
Americas
Professional visitors of the PROMOTION WORLD* Independent businesspeople, co-owners, freelancers
Executive directors, members of management boards, heads of public authorities
1,700 4,400
Sales, distribution, marketing, advertising, PR
Visitors of HANNOVER MESSE** Total
Germany Abroad
1,100 1,900
Department heads, group leaders, team leaders
Business, company and operations management
1,400 1,000
Division heads, operations, factory and branch managers, head officers
Professional fields of the decision-makers*
200
183,000 143,000 39,500
* Source: PROMOTION WORLD 2013 ** Source: HANNOVER MESSE 2012
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Stand options and stand fees EXHIBITION STAND FEES* Row stand
Eur 197.00/sqm
Corner stand
Eur 206.00/sqm
End of block
Eur 213.00/sqm
Island site
Eur 220.00/sqm
Ancillary costs* AUMA fee
Eur
0.60/sqm
Exhibitor insurance
Eur 301.00
Co-exhibitor fee
Eur 790.00
Media fee
Eur 290.00
Start with your preparations for the PSI PROMOTION WOLRD 2014 right away – using the comfortable Online Business Service (OBS) of Deutsche Messe. Your benefits •C omprehensive range of services for the trade fair preparation, organisation and follow-up • Careful planning and calculation of your exhibition stand • Clear ordering and management process, with full cost control •A ll ordering options for your exhibition stand – from water supply to invitation campaigns and leads management through to online advertising Click now: obs.messe.de
* plus applicable VAT
MODULAR STANDS (examples)
Typ Slim
Typ B
Typ C
from Euro 55.00/sqm
from Euro 94.00/sqm
from Euro 108.00/sqm
Minimum stand construction – no more than necessary
Modular stand construction: modular ceiling sections in combination with standard add-on elements allow for a perfectly customised design
Fresh modular design with large-scale graphic element already integrated in the basic design
Please visit our Online Business Service at obs.messe.de for obtaining your individual stand offer. There you will also find attractive solutions for stand construction. Our OBS team is happy to help you! Call us +49 511 89-37000.
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We are looking forward to seeing you!
Sammeltasche
The PSI PROMOTION WOLRD team is delighted to hear from you: Armin Cyrus
Walter Paßmann
Sales Manager
Sales Manager
Phone: +49 211 90191 – 161
Phone: +49 211 90191 - 279
Armin.Cyrus@reedexpo.de
Walter.Passmann@reedexpo.de
Lisa Katharina Klein
Sabine Porrmann
Sales Executive
Sales Manager
Phone: +49 211 90191 – 305
Phone: +49 211 90191 – 304
LisaKatharina.Klein@reedexpo.de
Sabine.Porrmann@reedexpo.de
Senija Menzel
Viola Proietti
Sales Manager
Sales Executive
Phone: +49 211 90191 – 114
Phone: +49 211 90191 – 258
Senija.Menzel@reedexpo.de
Viola.Proietti@reedexpo.de
Karolina Mosdorf
Anna Vaccari
Sales Manager
Sales Executive
Phone: +49 211 90191 – 102
Phone: +49 211 90191 – 192
Karolina.Mosdorf@reedexpo.de
Anna.Vaccari@reedexpo.de
Thomas Passenheim Sales Executive Phone: +49 211 90191 – 150 Thomas.Passenheim@reedexpo.de
Contact services and visitor support: Bernhard.Spitzenberg@messe.de
Deutsche Messe Messegelände 30521 Hanover Germany
Postbox 10 16 42 40007 Düsseldorf Germany Phone +49 211 90191-600 Fax +49 211 90191-185
Phone +49 0511 89-0 Fax +49 0511 89-32626
www.reedexpo.de
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Printed in Germany 02/2014
Annika.Schnur@messe.de