EUROPE’S LARGEST PROMOTIONAL PRODUCTS TRADE SHOW 8th – 10th January 2014 düsseldorf
BEST INVEST fOR ExHIBITORS
More inforMation
www.psi-messe.com
8th – 10th JANUARY 2014 DĂœSSELDORF
80%
13.772 visitors at PSI 2013. Where else in Europe?
of the visitors to PSI are responsible for or involved in making purchasing decisions
TIME TO SURPRISE
78% Top exhibition segments* PSI 2013
299 Writing utensils 171 Custom-made products 166 Bags 114 Calendars 113
of the PSI exhibitors recommend the trade show to their colleagues and business partners
Textiles and fashion
* E x h ibit in g co m p an ies
55%
of international visitors at PSI 2013. Where else in Europe?
2014 Immediately after PSI 2013,
87% of its exhibitors were planning to participate again in 2014.
PSI 2014
81%
of all exhibitors are satisfied to very satisfied with the outcome of the trade show.
8th – 10th JANUARY 2014 DÜSSELDORF
“Small gifts – big business” m + a report 2012
“PSI: Innovations and inventors” Spielzeug International, 12/2011
POWER FOR PROFESSIONALS PSI WORLDWIDE LARGEST INDuSTRY PLATFORM No promotional products trade show in Europe plays in the same league as PSI, and only a few on the worldwide scene do. There is no need to prove this with statistics; it can be experienced year after year. 2014 will again see new highlights.
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he PSI Trade Show, like any other trade show incidentally, is a mirror image of its market. However, as it is also the leading industry trade show for all of Europe, it has a very special mission: in addition to reflecting the markets, it must also provide them with new impulses. With many European markets weakened as a result of the overall economic situation, this is more important than ever. PSI 2014 will
therefore feel an even stronger obligation than before in this respect: It will re-enact the CATWALK theme and give even more encouragement to inventors to create promotional products. The topic “Premieres at the trade show” will be given new weight with PSI FIRST, and international attendance in Düsseldorf will be higher than ever. Therefore, being an exhibitor also means to seize good opportunities.
“Promotional products trade show celebrates anniversary with record exhibitor figures” Absatzwirtschaft, 3/2012
2014 INNOvATIONS AND TRENDS PSI – A FASHION SHOW The question “What’s the trend?” is among those asked most frequently at the PSI Trade Show. Yet, there can never be a single trend at this competitive exhibition of the promotional products industry. Given the immense variety of products and product groups, there are virtually countless novelties. Therefore, taking a closer look is essential. But what does that have to do with a fashion show? Is there a re-orientation? A new appearance? The colleagues of the PSI Journal asked Project Manager Silke Frank and Managing Director Michael Freter some critical questions. PSI – FORMeRLY A PRODUCT SHOW, TODAY A FASHIOn SHOW? WHY THIS CHAnGe? SILKE FRANK: It’s no change really. One should merely alter one’s position from time to time to gain a new perspective on things. Therefore we have taken a virtual look from above and asked ourselves: “What’s really happening down there at this trade show?” It made us more aware than we were before that this is a fashion show in the truest sense of the word. Yes, a fashion show. In the textile segment, that’s obvious anyway, but all other product groups are also undergoing a constant process of transformation – some faster, some more slowly, but always a great many things are changing. The product cycles of the “regular economy“ are also ours. MICHAEL FRETER: And only those who are that step ahead in this process of transformation will be in the best position with customers. There’s no way you’ll win with yesterday’s products. THAT IS CeRTAInLY IMPORTAnT FOR DISTRIBUTORS AnD COnSULTAnTS. BUT An eXHIBITOR WILL CeRTAInLY HAVe DOne HIS HOMeWORK BeFORe THe START OF THe TRADe SHOW? MICHAEL FRETER: Of course. He has to master the art of recognising fashion trends for individual product groups well ahead of time and put together his product range accordingly. But for an exhibitor facing the competition at such a fashion show is also of enormous importance. That is a source of motivation, of inspiration, quite simply of improvement. If you opt out of that, you’ll find yourself at the tail end of the train very quickly. SILKE FRANK: Our exhibitors are also aware of that – or maybe we should say, most of them are. How else could we see
even more attractive stands, even better products and even more stylish appearances year after year? To an increasing degree, even individual products are given their special enactment – that certainly has a lot to do with fashion. Even small products like, say, a ballpoint pen manage to achieve brand recognition through stylish design. Some full-range supplier’s products also clearly show the “inventor’s” signature. If you succeed in that, you have a brand – and only a trade show as large as PSI can help to shape brands. AnD nOW PSI 2014 IS TO Be eVen MORe DISTInCT AS A LIFeSTYLe TRADe SHOW? SILKE FRANK: Yes, definitely. With the PSI FIRST “brand” we will also revitalise the nature of the trade show as a premiere. For exhibiting companies to contract for PSI FIRST, one of their products must be totally new and premiere at PSI. It must not be shown anywhere else before, not even at corporate events. In return, we will provide generous advertising support. WHY THAT AnD WHY nOW? MICHAEL FRETER: Because the market needs impulses now and because the automotive industry does not present its new models at in-house shows and regional events either. We want to give greater support to exhibitors and visitors in these times, and bring them together in one place, and that’s PSI in Düsseldorf. That’s effective and efficient – and that’s what’s needed today.
A present to you …
8th – 10th JANUARY 2014 DÜSSELDORF
NEW AND STYLISH GuSTO TASTE, SMELL, ENJOY It’s not only our eyes that make us choose particular brands. Advertising is becoming increasingly aware of that. It is natural, therefore, that a major marketing instrument like promotional campaigns using three-dimensional advertising media should take this into account in its range of tools. At the PSI Trade Show this is called GuSTO.
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or the first time a Tasting Pavilion will offer PSI exhibitors the opportunity to specifically present products in this segment. That is to say, products which are capable of transporting promotional messages via one or several of our five senses – hearing, sight, touch, taste and smell. Client companies of
the promotional industry are becoming more and more open to this issue. They realise that “seeing“ and “hearing“ alone are not enough to achieve comprehensive brand recognition. An opportunity for the consultants in the promotional products industry – an opportunity for you as a PSI exhibitor.
2014
PSI CAFÉ SEE YOu For many years, international pavilions and associations have been an asset to PSI. Industry policy as well as trends and novelties are the hallmarks of their international flair. In 2014 a large new café will be added to this segment.
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t a trade show with about 1,000 exhibitors, who wouldn’t want to sit down for a few minutes, relax and take a break? Perhaps you would also like to meet up with a colleague or a customer away from the trade show stands. PSI has always offered small opportunities and quiet areas for this purpose. In 2014, however, this will be done centrally and in a systematic way. And for you as an exhibitor there will also be opportunities to present products there, if you wish. In any case, the PSI CAFÉ at the interface between associations and national pavilions will be another asset for the trade show. So, new and stylish also applies in this case.
PSI FIRST PREMIERES AT PSI When and wherever you see the new PSI FIRST logo at PSI 2014, it will show you the way to a product premiere. Of course, you can also take part as an exhibitor. This involves a mutual commitment for certain services between you and the PSI.
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he most important precondition for you to contract for PSI FIRST is: The promotional product in question must not be presented at any event previous to PSI, not even at corporate events. It must be a genuine premiere. Obviously, the object to be premiered must also be a truly great product. You wouldn’t be doing yourself a favour with anything less. And another
important point: The number of PSI FIRST participants is limited, for the articles premiering at Europe’s largest promotional products trade show should be genuine highlights. In turn, they will be massively supported by the PSI with quite a package of special benefits and promotional services. Talk to the PSI Team!
A present to you – a small…
8th – 10th JANUARY 2014 DÜSSELDORF
NEW AND STYLISH
CATWALK SEE, MARvEL, APPLAuDE 300 exhibiting companies at PSI showcase new promotional products in the textile segment alone. Talk about a fashion show! And where there is fashion, there must also be a CATWALK. A CATWALK, however, also for the new line of watches, for handbags or for a smart presentation of new writing utensils.
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he PSI organisers are planning great things for 2014. Much more than in the past, promotional products are to be presented as products of fashion. Yes, we want to become even more stylish, and the world out there is meant to see it. What starts at PSI will be reflected in everyday advertising practise. Promotional product consultants and distributors also
process messages with all their five senses. Exhibitors wishing to take advantage of this opportunity for presentation will have this option at the next PSI. Let the trade show team explain to you in detail how the CATWALK works. And then you will be part of it – applause guaranteed.
2014
PSI AFTER WORK MEETING, TALKING, CELEBRATING PSI NIGHT was yesterday, now it is called PSI AFTER WORK and takes place immediately after the trade show at the Exhibition Centre. In the spacious entrance area of the Exhibition Centre we will set up a complete event world for you. After work, it will be time to make new contacts, to communicate but also to relax.
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n the Wednesday and Thursday of the trade show, you don’t have to rush away from the Exhibition Centre to be on time for meeting your customers. Together, you can take your time, talk and then start the evening in a relaxed way. AFTER WORK is the key word and the concept is well known. Soft music, some small refreshments and a drink provide the setting to get talking to your customers but also
to make new contacts. The get-together after PSI will be an important networking opportunity. The promotional products industry is a people business, in spite of the Internet and web shops, perhaps even because of them. Meeting customers in person, away from e-mails, facts and figures is something only a trade show such as PSI can provide efficiently.
Inventors innovative, intensive, successful Another recent addition to PSI is the inventor theme. In 2014 this exiting segment will again be enlarged. Inventors from all theme segments present products that are suitable for the promotional products market at PSI – with great success.
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or its member consultants and distributors, the PSI is working throughout the year, searching to make new contacts with inventors and designers. Also with companies already offering great products but still unaware that these could be turned into highly effective promotional products. With this in mind, a team of PSI staff permanently scans the Internet and visits trade shows all over Europe. For inventors, PSI is the
opportunity they have long been waiting for. Where else to encounter such a varied and curious audience – always in search of new products for their customers? Ask the trade show team for the “Inventor’s Package“. It will make your first step into the world of promotional products simple and effective. We are curious to see the “new and stylish” products you have to offer – about 14,000 visitors are bound to be as well.
A present to you – a small Sensa …
8th – 10th JANUARY 2014 DÜSSELDORF
BEST INVEST uNIQuE IN EuROPE… … FOR FIFTYTWO YEARS 13,772 trade show visitors in 2013, and 55 percent of them international. Approximately 1,000 exhibitors and 81 percent of them were extremely satisfied with the outcome of the trade show. It’s only natural that 87 percent of the exhibitors plan to be back in 2014. Many new ones will join them. Where else in Europe can you find that? Where else is “Best Invest” not merely a promise but a guarantee?
LONG-STANDING EXHIBITORS 52 YEARS OF SuCCESS
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any PSI members have been exhibitors at the trade show for 30, 40 or even 50 years. Incredible but true. Only the major automobile associations can boast a more loyal membership. But PSI also has “newcomers”. The list of exhibitors of 10 years’ standing runs to several pages. In times when many political parties and associations complain of
falling membership, the PSI Trade Show continuously registers new exhibitors. A success which has also carried the trade show through times of deep crises in the market. There are good reasons for this, the most important being the quality of our exhibitor companies. It is what makes PSI Europe’s largest event of its kind year after year.
YOuNG, INNOvATIvE EXHIBITORS SPONSORED BY BMWI
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or the last five years, the “Innovation Made in Germany“ Forum at PSI has been taking part in a funding programme run by the German Ministry of Economy and Technology (BMWi). For companies exhibiting in this segment this means that 70 percent of the cost of stand construction and stand rent are borne by BMWi. For the forms for registration
and application for approval please go to www.psi-messe.com/bmwi. If you have any further questions, please phone: +49 211 90191-600. Young and innovative companies are highly recommended to avail themselves of this opportunity. There’s a whole new market waiting for you – a European market.
FIRST-TIME EXHIBITORS SPONSORED BY PSI
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irst-time exhibitors who, while not being inventors, can still deliver sophisticated and effective products for the promotional products market also benefit from a “First-time exhibitor package” of services for their PSI appearance. And almost always that turns out to be a oneway course: Having started as first-time exhibitors, they come back a second time, and after a few years they find themselves together on the list of exhibitors of 10 years’ standing. We would like to invite you: Talk to us.
2014
8th – 10th JANUARY 2014 DÜSSELDORF
A present to you – a small
S E N S AT I O N
2014
F R E E C U S TO M E R TICKETS Invite your customers free of charge to PSI in 2014. Free of charge means: Your customers do not pay any admission fee. And the best of it: You will not pay any ticket fees for your customers either. A small sensation. It impressively demonstrates that for PSI “BEST INVEST“ is not merely a slogan but a programme for the future put into practice. As an exhibitor, you will receive detailed information at a later stage on the procedure to be followed for inviting customers. For the time being, just look forward to a large number of customer visits to your stand.
YOUR PSI TRADE SHOW TEAM TRADe SHOW MAnAGeMenT PSI NL der Reed Exhibitions Deutschland GmbH Völklinger Straße 4 40219 Düsseldorf Germany P.O. Box 10 16 42 40007 Düsseldorf Germany Phone: +49 211 90191-600 Fax: +49 211 90191-185
Last updated: 03/07/2013, subject to change.
www.reedexpo.de eUROPe’S LARGeST PROMOTIOnAL PRODUCTS TRADe SHOW Völklinger Str. 4 40219 Düsseldorf Germany info@psi-messe.com www.psi-messe.com
SILKe FRAnK Project Manager PSI Exhibitions
MICHAeL FReTeR Managing Director PSI
GÜLTen CIHAnTIMUR Head of Sales
e-mail: silke.frank@reedexpo.de Phone: +49 211 90191-117 Fax: +49 211 90191-170
e-mail: michael.freter@reedexpo.de Phone: +49 211 90191-118 Fax: +49 211 90191-170
e-mail: guelten.cihantimur@reedexpo.de Phone: +49 211 90191-177 Fax: +49 211 90191-185