cauchi LUCA
meli ANDREA
grech KYLE
cortis KEVIN
EXHIBITION
yearly cyle 2011 flavours food-related
2012 refreshments provided
2013 ?
let’s try something new
SIMPLICITY
is key
EXHIBITION IS THERE TO
promote the students
CREATE A BRAND THAT IS
ubiquitous & adaptable
ELEGANT & INTERPRETABLE
focus on exhibited work
EXHIBITION
yearly cyle
SIMPLICITY
is key
EXHIBITION
yearly cyle
SIMPLICITY
is key
THE
circle FLOWING SHAPE
no edges or interruptions
SIMPLISTIC & ELEGANT
neutrality is key
NEUTRAL & ABSTRACT
adaptable with no restrictions of them NO EDGES
no hierarchy
BRAND
anatomy
brand anatomy
METAPHORICAL ICON
circle of deisgn groups (schools) of thought
IDIOM REPRESENTING
exhibition cycle & design experience
CLARITY OF BRAND
also indicates the exhibition location
BRAND
in context
FINE ARTS
GRAPHIC DESIGN
3D DESIGN
FINE
arts
FINE ARTS
GRAPHIC DESIGN
3D DESIGN
GRAPHIC
design
FINE ARTS
GRAPHIC DESIGN
3D DESIGN
3D
design
FINE ARTS
GRAPHIC DESIGN
3D DESIGN
PROJECTION
mapping
STARTING
with a bang!
BEYOND THE
brand
HOW SHALL WE REACH
out to the people?
THE
invitations BRAND THE INVITATIONS
make people aware of brand
POSTER & BANNER
campaign
GETTING THEM AWARE
of the exhibition
POSTER & BANNER
campaign
GETTING THEM AWARE
of the exhibition
POSTER & BANNER
campaign
GETTING THEM AWARE
of the exhibition
ONLINE
marketing YOUTUBE
dominating the web
ONLINE
marketing TIMES OF MALTA
one week buildup
ONLINE
marketing SUNDAY CIRCLE
indirect advertising
STICKY
advertising MAKING OUR PRESENCE
known to all
STICKY
advertising MAKING OUR PRESENCE
known to all
PROMO
application PROMOTE & BUILD-UP
to the event
BRANDING
ourselves EACH STUDENT COULD HAVE
a subtle badge, makes us pro