M AJ E ST IG A L Media Kit 2017
C O N T E N T S
01 ABOUT 01.1 01.2 01.3 01.4
About Us The Majestigal About Meli ss a The future
02 THE READERS 02.1 02.2 02.3 02.4 02.5
Social Media Strategy Analytics Aim In images
03 SERVICES 03.1 03.2 03.3 03.4
Advertising/Sponsored posts/Social Media Creative projects Art Direction by Melissa Dewar Digital graphic design and aesthetics
04 CONCLUSION 04.1 04.2 04.3 04.4
Rate Card Why Majestigal? The future of our platform Contact
A B O U T 0 1 . 1
A B O U T
U S
Majestigal is a unique website destination aimed at the ultimate majestic woman who has a love of b e a u t i f u l d e s i g n a n d a e s t h e t i c s . We a r e d e v o t e d t o d e l i v e r i n g t h e b e s t q u a l i t y c o n t e n t a s w e a r e p a s s i o n a t e a b o u t ‘c r a f t i n g ’ e a c h a n d e v e r y i m a g e t o s u i t o u r w e b s i t e . T h e s t u n n i n g v i s u a l b a s e d n a t u r e o f M a j e s t i g a l m e an s t h at o u r at t e nt i o n t o d e t ai l i s t o an o b s e s s iv e s t an d ard . O u r c o re b el i e f i s ‘ l e s s i s m o re’ . Fo u n d e d one year ago, our digital platform has exploded into more then just a blog but into a community for forward thinking for lovers of design, travel and style.
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T H E
M A J E S T I G A L
“A M a j e s t i - g a l i s a w o m a n w h o s e c u r i o s i t y a n d l u s t r e f o r c r e a t i v i t y , f i n d s h e r s e l f e x p l o r i n g m a n y a r t f o r m s f r o m f a s h i o n t o a r c h i t e c t u r e . H o w e v e r, s h e s e e m s t o l o v e a l l t h e s e t h i n g s b u t c a n n o t p i c k o n e . S h e h a s a natural eye for beautiful aesthetics and design. This gal has the ambition and drive equal to non other; she is a hand working creature. Often having to balance many tasks at once. She yearns for some way to inspire “
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A B O U T
M E L I S S A
Melissa Dewar is the Founder and Ar t Director of Majestigal. Growing up she always had natural ar tistic ab i l i t i e s w h i c h l e a d h e r t o s t u d y a r c h i t e c t u r e at u n i v e r s i t y. Ma j e s t i g a l w a s s t a r t e d b y Me l i s s a t o b r i d g e the gap between all art based subjects, using her website as both a moodboard and source of inspiration. We a r e o f t e n u s e d t o s e e i n g b l o g g e r s a n d m a g a z i n e s w i t h t h e s a m e s o r t o f l o o k a n d c o n t e n t . T h i s i s n o t t h e c a s e w i t h M e l i s s a’s w o r k f o r b o t h M a j e s t i g a l a n d h e r s e l f . H e r s t y l i n g , p h o t o g r a p h y a n d c o n t e n t c r e a t i o n i s unique and is always guaranteed with her expert eye for aesthetics.
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T H E
F U T U R E
Majestigal is an ever evolving platform. I want to continue to inspire creativity amidst young women, to be a community that people can relate too. I also w ill explore oppor tunities to produce the best possible content and wants to experiment with new graphics to engage with readers at Majestigal. I want to form long lasting relationships with other brands and bloggers who also have our ethos at heart.
T H E
@majesti _g al
I N S T A G R A M
0 2 . 1
R E A D E R S S O C I A L
M E D I A
5.0 k
52 k
1.7 k
2.3 k
To t a l F o l l o w e r s
To t a l L i k e s
Vistors p e r Month
Engagement in the last 7 days
I N S T A G R A M
@meli ss a_de war
I N STAG R A M AC C OU N T WAS STA RT E D 5 MON T H S AG O
6.6 k
25 k
5k
120
To t a l F o l l o w e r s
To t a l L i k e s
Av e r a g e l i k e s l a s t m o n t h (01.17)
Comments i n 3 0 d a y s (0117)
A L L D ATA V IA I C ON O S QUA R E
0 2 . 2
S O C I A L
M E D I A
S T R A T E G Y
I v i e w M a j e s t i g a l ’s s o c i a l m e d i a c h a n n e l s j u s t a s i m p o r t a n t a s t h e w e b s i t e . Our attension to detail in terms of designing and planning posts is key to our aesthetic. I view social media in particular instagram as a very power ful tool to promote more readers on our website. Using the grid s y s t e m o f i n s t ag ram I am are ab l e t o p ro d u c e ‘m ag a z i n e’ l i k e c o l l ag e s giving our readers a taster of what article is on the website. My foc u s i s on In stag ram a s most of our de voted reade rs come f rom thi s p l a t f o r m . H o w e v e r, w e d o a l s o p o s t o n P i n t e r e s t , G o o g l e P l u s a n d Tu m b l r.
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A N A L Y T I C S
26 k
1.5 k
3
2 36
To t a l P a g e v i e w s 6 months
Un i qu e Vis itors p e r Month
Av g P a g e v i e w s p e r session
Session Duration
mins
0 2 . 3
0 2 . 4
secs
B E H A V I O U R
70%
50%
64%
60%
Vis itors c ome f rom 10 major world cities
Of our visitors return back and view 4 x more pages
Vis itors c ome from social media referrals
Of readers are in the age range of 18-35
A I M S My aim a s an aesthetically and v i sually dr ive n platfor m w ill be to develop our social media followers, I want to be at the forefront of social innovation and develop new ways of posting our content. Majestigal will continue to grow as our content increases and our presence through social media expands.
All v ia G oog le Analy tic s
I want our readers to fall in love with each and every page and see the craft that goes into creating each and every post.
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S O C I A L
M E D I A
In images
01 I NSTAGRAM Methods of posting on instagram involve creating a collage and splitting it into squares. A method that has been successful is the horizontal scrolling method. This attracts readers actually onto our instagram profile and then onto our home page. In just 4 months my instagram has been very successful, gaining 5000 followers who are our dedicated readers
02 T UM B L R
A N D
P I N T E R E ST
Other social media accounts are still in line with our theme and minimal aesthetic. I especially like to use these two platf o r m s v e r y v i s u a l l y.
Aragi studio
0 3 0 3 . 1
S E R V I C E S
A D V E R T I S I N G / S P O N S O R E D C O N T E N T / S O C I A L M E D I A ADVERTISING
Advertising on my platform provides an exciting opportunity for brands to expand their exposure and gain dedicated customers. At Majestigal we want to make sure the brands we work w ith have our core values at hear t and will appeal to our readers. SPONSORED CONTENT S p o n s o r e d c o n t e n t a l l o w s b r a n d s t o w o r k w i t h m e i n a n e x c i t i n g a n d i n n o v a t i v e m a t t e r. Wi t h a l l o w i n g m e t o work with you we want to push the boundaries of aesthetic and design with every blog post. SO CIAL MEDIA CONTENT My innovative in stag ram platfor m can delive r e x c iting post s adve r ti sing your brand . I like to work w ith you to produce content that both our readers like and works w ith your brand. At Majestigal I like to exper iment w ith s o c i a l c o n t e n t . Ho w e v e r, s t u n n i n g v i s u a l a e s t h e t i c s a r e a t t h e h e a r t o f e v e r y p o s t .
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C R E A T I V E
P R O J E C T S
I always view each and every brand collaboration as a creative project. Our readers come to Majestigal as their daily creative inspiration, and I want to be a positive impact on their lives Collaboration with other bloggers involve the creation of unique content for both Majestigal and other bloggers. This is very much visual based and will have our own aesthetic. I am also open to creating and advising other bloggers with their content creation. The main difference between creative projects and content creation is time. Creative projects are carried out over a larger period of time. This has many advantages as I am able to see how your brand or blog works with more time. Therefore, my content creation is more advanced and focused on the product or person.
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S E R V I C E S A R T
D I R E C T I O N
My ar t direc tion ha s g ain the inte rest of many of my s oc ial media followe rs . My unique approach to fa shion a s an indu str y out side r make my conte nt both unu sual and innovative . My work i s in spired by abstrac t art and minimal architecture. I can work with brands to create content that is both high quality and beautif ul . My v i sion a s an ar t direc tor i s indiv idual which ha s mainly to do w ith my architec tural education . Each and every image has a stunning quality and story which can only be achieved by my vision.
F O R M O R E O F M E L I S S A’ S W O R K P L E A S E V I S I T W W W. M E L I S S A D E WA R W. C O M
ART DIRECTION A short visual of the work produced by Melissa Dewar for Majestigal
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C O N C L U S I O N
0 4 . 1
R A T E I
C A R D
B R A N D
C O L L E C T I O N
F E A T U R E S
£ 40
Free
£50
£10
Fee for joining the Majestigal journal
After the joining fee all the other collection posts are free on our website
Charge if you wish for us to create bespoke banner images which will be displaced in high traffic pages on our website
Per Instagram (3 posts) collage we post about your brand and its collection. This is also the amount we charge to have a product featured on our shop page.
Brand collections are featured in the Majestigal journal for my readers to feel i n s p i r e d b y. A s m a l l o n e o f f f e e i s r e q u i r e t o j o i n my j o u r n a l a s a b r a n d , t h i s enables me to create stunning content of your collection on our digital platform
I I
A D V E R T I S I N G
£1
£2
£10
Varied
CPM on a Footer Image size 500 by 300 pixels.
CPM Large Banner 3000 px by 2000 px displayed on our Home Page
Instagram (3 posts) of you brand or product you are selling
We can also create and design bespoke advertising banners to suit your brand and our website. This is all made by Melissa Dewar (please contact for a quote)
I am are very meticulous about the brand which we choose to advertise on Majestigal, via our website and social media. I look for content that suits our clean and aesthetically pleasing website. I can also create stunning banner images to suit your bu siness’ need . My reade rs want u s to adve r ti s e brand s the y love and want to know more about.
I I I
S P O N S O R E D
C O N T E N T
£ 15
£40
Varied
£10
For a blog post featuring your brands product
For 3 blog posts featuring your brands product (saving £5)
If you wish to have tailor made images, graphic designed by Melissa for a post this will vary depending on the amount of content
Per Instagram (3 posts) post featuring your brand, with includes a description about the brand and a link on our bio to purchase it
I have a very intimate relationship with my followers who trust and acknowledge my expertise. Sponsored content is a great way for my readers to learn about new and up coming brands. I am very meticulous about creating stunning content
I I 1 1
A R T
D I R E C T I O N
£50-£200
Varied
Free
£20-50
Brands who let come to us wanting to create editorial content are always welcome. This type of content requires a huge amount of time and care to create.
If you are brand that is looking for an art director to come up with concepts or branding or digital ideas please contact Melissa directly
Collaborative content is welcome, however, at Majestigal we want our readers to be seeing the best content, therefore we have to be picky about who we collaborate with
Bloggers who want Melissa to create bespoke digital designs for both their website and social media please contact Melissa Directly for a quote
M y A r t D i r e c t i o n a n d a e s t h e t i c e x p e r t i s e c a n s t r e t c h f r o m h a n d d r a w n A r t Wo r k , t o D i g i t a l D e s i g n s , P h o t o g r a p hy, 3 - D i m e n s i o n a l Ar t , S o c i a l Me d i a C o nt e nt Design and Brand Concepts. Bloggers and Brands looking to work with Me can contact me directly for a quote.
0 4 0 4 . 2
C O N C L U S I O N W H Y
M A J E S T I G A L ?
I started blogging with the intention to inspire people as I saw so little bloggers out there that inspired me or that I can relate to. People and especially women need someone to relate too, someone to inspire them, to motivate them... That is what Majestigal does, it is more then a blog it is a community formed by creatives and bloggers who love beautiful aesthetics, design, art and much, much more.
0 4 . 3
T H E
F U T U R E
I see Majestigal blossoming into a far greater and inf luential platform. I hope through brand collaborations we can continue to reach out to young women looking for inspiration and some place to relate too. Our social media channels w ill continue to grow rapidly w ith the new development of innovative posting techniques and design. Developing our relationships with brands and other bloggers will help us sow our seeds of innovation and change within the world.
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C O N T A C T
F O R A DV E RT I SI N G / BU SI N E S S / C O L L A B O R AT IO N S
E N Q U I R E S
majestigal@outlook.com P R E S S majestigal@outlook.com E N Q U I R E S
F O R
M E L I S S A
melissadewar@outlook.com
D E WA R