There’s a lot to command your attention in this 21st edition of the MARKETING ATLAS. Inside, the most obvious addition is the eight-page center section, featuring the first-, secondand third-place winners in the inaugural MARKETING Awards. The competition drew nearly 100 entrants who submitted more than 300 entries. Some 2,300 visitors to the marketingnw. com website voted for their favorites among the largest collection of local marcomm products ever assembled in one place. These were combined with the votes of 18 local and national marcomm professionals to determine the winners. And the card-size listings that are the essence of the ATLAS are, as always, a testimony to the creativity and cleverness of the agencies and individuals represented. Many contain QR codes that enable you to connect with valuable information beyond the printed page. Outside, the clean and powerful cover image, featuring none other than Atlas himself, is the work of local designer Ken Shafer, whose national clientele include the likes of Tiger Woods and the Pro Football Hall of Fame. And this edition marks the first time the “strikethrough” varnish process has been applied to the cover art as well. Thanks for your patience in waiting for this 2012 edition, which was necessarily delayed in order to include the MARKETING Awards section. Enjoy.
table of contents
A New Book—Inside & Out
Larry Coffman, Publisher • 425-487-9111 • larrycoffman@frontier.com
Contents ADVERTISING • PUBLIC RELATIONS.............................................2-12 Media Buying • Research • Consulting • Copywriting • Sales DESIGN • WEB SERVICES.............................................................13-19 Web Design / Advertising / Hosting • Photography DIRECT MARKETING • SIGNAGE • SPECIALTIES......................20-24 MARKETING AWARD WINNERS...................................................25-32 VIDEO • AUDIO.................................................................................33-34 GRAPHIC ARTS..............................................................................35-41 Printing • Color / Prepress Services • Paper • Bindery MEDIA...................................................................................42-47 Radio • Television • Print • Outdoor • Events / Trade Shows INDEX....................................................................................48 Notes: Listings for Gold Sponsors (advertisers) in MARKETING newspaper are borderd in gold; the following listings are alphabetical, by category, as provided by the listees. The ATLAS is available online at www.marketingnw.com.
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2012 MARKETING ATLAS Larry Coffman • Publisher Melissa Coffman • Production Ken Shafer Design • Cover Consolidated Press • Printing WCP Solutions • Paper
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The ATLAS is a copyright© annual publication of MARKETING. marketingnw.com/ph 425-487-9111/fx 487-3158. Copies available for $5 via phone or e-mail request to larrycoffman@frontier.com
The powerful cover image was designed by Ken Shafer of Ken Shafer Design, whose extensive credits include identities for Tiger Woods, the Seattle Sounders and the Pro Football Hall of Fame, as well as the cover and layout for Columns, the UW Alumni Association magazine, which he serves as designer. The strike-through varnishing process on the cover is the work of the ATLAS printer, Consolidated Press. The process adds both enhanced visual contrast and texture to the finished product. And it’s all done all in one pass, so there also are savings to be realized, along with the higher visual impact.
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20 direct marketing / signage / specialties
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Awards Winners
Here are the Big M, Merit Award and Merit Mention winners in the inaugural MARKETING Awards. Video and audio spots and credits can be seen/heard by visiting marketingnw.com and clicking on the Big M.
ADVERTISING Video Spot Under $5K
Executive Producer: Nathan Barr; Line Producer: Buzzy Cancilla. For Editing Company, Collective Editorial: Editor: Kelly Vander Linda; Executive Producer: Molly Woodruff. For Sound Design Company, Clatter & Din: Sound Designer: John Buroker. For Post-Production Company, Lightpress: Colorist: Jeff Tillotson
the MARKETING awards
2011
Copacino+Fujikado
Creature
TITLE: Story Weather Outside - Bicycle CLIENT: Northwest Film Forum CREDITS: Creative Directors: Steve Cullen, Hemant Anant Jain Producers: Stacy McCann, Christine Ogborn; Director/Editor: Unclebob.tv: Branson Veal and Olin Padilla; Executive Creative Directors: Matt Peterson, Jim Haven —————
TITLE: Encore, Encore CLIENT: Seattle Mariners CREDITS: Creative Director: Jim Copacino; Copywriter: Mike Hayward; Art Dirtctor: Kurt Reifschneider; Broadcast Producer: Patti Emery
Merit Award: Craters of the Moon TITLE: “Don’t Wait” CLIENT: Summit at Snoqualmie CREDITS: Creative Director: Kevin Nolan; Writer: Chris Nolan; Art Director: Kevin Nolan; Production Company: 90,000 Feet; Account Executive: Alyssa Taylor
Merit Mention: Creature TITLE: Story Weather Outside - Intro CLIENT: Northwest Film Forum CREDITS: Creative Directors: Steve Cullen, Hemant Anant Jain; Producers: Stacy McCann, Christine Ogborn; Director/Editor: Unclebob.tv: Branson Veal and Olin Padilla; Executive Creative Directors: Matt Peterson, Jim Haven
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Video Spot Over $5K
Due to the large number of entries in this Category, three Big M, Merit Certificate and Merit Mention winners were selected. The winners are listed in alphabetical order below.
Hodgson/Meyers
TITLE: “It’s a Tight, Tight, Tight World” CLIENT: Fluke Corporation CREDITS: Executive Creative Director: Gary Meyers; Creative Director/Producer: Tim Hodgson; Writer: Gary Graf; Art Director: Charlie Worcester; Project Manager: Lea Loya; Director/ Post-Production: Matt Billings & Spin Creative —————
Merit Award: 206 TITLE: dENiZEN America Brand CLIENT: dENiZEN America CREDITS: Principal, Creative Director, 206: Tad Harmon; Principal, Consumer Engagement, 206: Mike Salvadore; Multimedia Director, 206: Matt Miller; Director: Michael Haber; Producer: Elkin Antoinou; Original Music Score: Mychal Cohen Merit Award: Girvin TITLE: Wimmer Solutions CLIENT: Wimmer Solutions CREDITS: Tim Girvin, Deanna Carroll, Kevin Henderson, William Johnson August Island Pictures: Mark Titus, Ryan Horner
Cole & Weber United
TITLE: Joust CLIENT: Washington’s Lottery CREDITS: For Agency, Cole & Weber United: Executive Creative Director: John Maxham; Associate Creative Director/Art Director: Scott Fero; Associate Creative Director/Copywriter: Jeff Siegel; Producer: Matt Ralston; Executive Producer: Pete Anderson For Production Company, Oh, Hello: Director: Dan Brown; Cinematographer/DP: Doug Hostetter;
Merit Award: WDCW TITLE: Alaska Airlines: Portland Timbers Territory CLIENT: Alaska Airlines CREDITS: Executive Creative Director: Tracy Wong; Creative Director: John Schofield; Creative Director: Mark “Monkey” Watson; Copywriter: John Schofield; Art Director: Tony Zimney Merit Mention: Frause TITLE: Dog Doogity CLIENT: Puget Sound Starts Here CREDITS: Frause (Seattle, WA) - Creative Strategist: Bob Frause. Seedwell (San Fancisco) - Director/Editor: Peter Furia; Writer/ Editor: Beau Lewis. Production and distribution Seedwell
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the MARKETING awards
Video Spot Over $5K continued
Merit Mention: Jones Advertising TITLE: Ben Bridge Holiday TV Spot CLIENT: Ben Bridge Jeweler CREDITS: Creative Director: Mark Jones Merit Mention: WDCW TITLE: Dear Me: Shanin CLIENT: Washington State Department of Health CREDITS: Executive Creative Director: Tracy Wong; Creative Director: Matt McCain; Copywriter: Matt McCain; Art Director: Tony Zimney
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Audio Spot
Please visit www.marketingnwawards.com/2012/05/01/advertisingwinners/ to listen to the spots.
Wong, Doody, Crandall, Wiener
TITLE: Dear Me: Ken CLIENT: Washington State Department of Health CREDITS: Executive Creative Director: Tracy Wong; Creative Director: Matt McCain; Copywriter: Matt McCain; Art Director: Tony Zimney ————— Merit award: DNA TITLE: Bumper Sticker Idealist CLIENT: PEMCO: Rod Brooks, Don Young, Jerry Shaw, Bruce Smith CREDITS: Creative Director: Dan Gross; Art Director: Lianne Onart; Copywriter: Pete Hughes; Producer: Sue Mowrer; Account Team: Alan Brown, Gretchen Anderson, Meredith Rockwell Merit Mention: DNA TITLE: Year-Round Shorts Duuude! CLIENT: PEMCO: Rod Brooks, Don Young, Jerry Shaw, Bruce Smith CREDITS: Creative Director: Dan Gross; Art Director: Lianne Onart; Copywriter: Pete Hughes; Producer: Sue Mowrer; Account Team: Alan Brown, Gretchen Anderson, Meredith Rockwell
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Print Ad
Merit award: Rusty George Creative TITLE: Tacoma Community College International Recruitment Video CLIENT: Tacoma Community College CREDITS: Creative Director: Rusty George; Art Director: Dan Schlitzkus; Account Manager/Strategist: Liz Lamb-Ferro; Videographer: Jeremy Almeda Merit Mention: PRR TITLE: Pierce County Wood Smoke Campaign Ad CLIENT: Puget Sound Clean Air Agency CREDITS: Katherine Diers, Lynn Hernandez, Alex Sobie
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Ad Campaign New Path Marketing
TITLE: Dignity Memorial A Celebrated Life CLIENT: Service Corporation International CREDITS: Producer: David Barbrack; Co-Creative Director, Art Direction: Debbie White-Allbritton; Co-Creative Director, Writer: Gretchen Lauber ————— Merit award: Copacino+Fujikado TITLE: Mariners Bernandez Campaign CLIENT: Seattle Mariners CREDITS: Creative Director: Jim Copacino; Copywriter: Mike Hayward; Art Director: Kurt Reifschneier; Electronic Production Studio Manager: Todd Hofmeister; Electronic Production Artist: Brian Alter Merit Mention: 206 TITLE: dENiZEN America Jeans Launch CLIENT: dENiZEN America CREDITS: Principal, Creative Director: Tad Harmon; Principal, Consumer Engagement: Mike Salvadore; Senior Art Director: Colleen Ando; Associate Creative/Interactive Director: Mike Grigg; Senior Manager, Consumer Engagement: Rachel Doxtater
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Craters of the Moon
TITLE: Fat-ypus Skis: “Fat-ypus-Babe” CLIENT: Fat-ypus Skis CREDITS: Creative Director: Kevin Nolan; Writer: Norman Wassle; Art Director: Kevin Nolan; Account Executive: Alyssa Taylor —————
PUBLIC RELATIONS Private-Sector PROJECT
Merit award: Wexley School for Girls TITLE: Taco del Mar - Cougar CLIENT: Taco del Mar CREDITS: Creative Director: Ian Cohen Merit Mention: Aegis Living TITLE: The Kiss CLIENT: Aegis Living CREDITS: Photo: Aegis Living Director of Marketing; Copy: Aegis Living CMO; Layout: Mike King, LoudEdge
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Digital Ad Strikeplate
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TITLE: Space Needle Beer Competition Ad CLIENT: Space Needle CREDITS: Creative Director: Tyler Cartier; Copywriter: Tyler Cartier; Art Director: Anthony Ferreira; Client Contact: Mary Bacarella
Colehour + Cohen
TITLE: BECU UW Gold Debit MasterCard Integrated Campaign CLIENT: BECU CREDITS: Colehour + Cohen, DNA Seattle and Zaaz —————
Merit award: Gogerty Marriott TITLE: Amanda Knox Project CLIENT: Amanda Knox family CREDITS: David Marriott Merit Mention: Curator TITLE: The Consumer’s Conflict: A Whole Foods Market Speakers Series CLIENT: Whole Foods Market CREDITS: Senior Counsel: Scott Battishill; Strategy: Ann Marie Ricard; Public Relations: Annie Speight; Social Media: Lisa Kennelly; Public Relations: Matthew Robinson; Public Relations: Megan Andrus
Rich Marketing
TITLE: Take Winter By Storm CLIENT: Seattle Public Utilities, Seattle City Light, Puget Sound Energy, King County, State Farm CREDITS: Karen Rich, Rich Marketing; Court Rich, Rich Marketing; Cornell Amaya, Seattle Public Utilities; Scott Thomsen, Seattle City Light; Lindsey Walimaki, Puget Sound Energy; Lynne Miller, King County; Nancy Carpenter, State Farm —————
Merit award: Colehour+Cohen TITLE: RePower Bainbridge CLIENT: City of Bainbridge Island CREDITS: Conservation Services Group and Colehour + Cohen Merit Mention: Curator TITLE: Introducing the FOOD & WINE Festival in Ixtapa-Zihuatinejo CLIENT: Ixtapa-Zihuatinejo Convention & Visitors Bureau CREDITS: Strategy: Scott Battishill; Public Relations: Ann Marie Ricard; Advertising: Dan Miller; Social Media: Lisa Kennelly; Public Relations: Julia McGavran; Creative Director: Michael Nalley; Production: Derek Sparks
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PSA Spot
DESIGN Identity
Due to the large number of entries in this Category, two Big M, Merit Certificate and Merit Mention winners were selected. The winners are listed in alphabetical order below.
cka Creative
TITLE: Buried Cane Premium Wines CLIENT: Middleton Family Wines CREDITS: Jim Carey, Mark Anderson, Dan Fraser, Steven Noble (Illustrator)
the MARKETING awards
Public-Sector PR
GA Creative
TITLE: Tacoma Art Museum Logo CLIENT: Tacoma Art Museum CREDITS: Designer: Joey Marin, Art Director: Sara Patillo, Account Manager: Julie Burke ————— Merit award: Walsh TITLE: Origami Koi Logo CLIENT: Parker LePla CREDITS: Miriam Lisco, Lisa Henderson Merit award: cka Creative TITLE: Auction of Washington Wines CLIENT: Auction of Washington Wines CREDITS: Jim Carey, Mark Anderson, Dan Fraser, Ryan Grantier
Copacino+Fujikado
TITLE: Dr. Jensen Video CLIENT: Seattle Children’s Hospital CREDITS: Creative Director and Copywriter: Jim Copacino; Art Director: Kurt Reifschneider; Broadcast Producer: Kris Dangla; Video Editor: Brian Alter ————— Merit award: The Fearey Group TITLE: da Vinci Robot Folds Paper Airplane CLIENT: Swedish Health Services, Melissa Tizon, Ed Boyle, Dana Lewis, Dan Hallett CREDITS: The Fearey Group, Aaron Blank, Drew Symonds Merit Mention: Craters of the Moon TITLE: WSCADV: “Respect” CLIENT: Washington State Coalition Against Domestic Violence CREDITS: Creative Director: Kevin Nolan/Vandy Kindred; Writer: Vandy Kindred; Art Director: Kevin Nolan; Photographer: Ben Vanhoven; Production Company: Craters of the Moon; Account Executive: Alyssa Taylor
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Who Was Voted Best of 2011? See marketingnw.com
Merit Mention: 206 TITLE: The Seattle Metropolitan Chamber of Commerce CLIENT: The Seattle Metropolitan Chamber of Commerce CREDITS: Principal, Creative Director: Tad Harmon; Principal, Consumer Engagement: Mark Dyce; Senior Designer: Rachel Roebuck Merit Mention: Craters of the Moon TITLE: Craters of the Moon CLIENT: Craters of the Moon CREDITS: Creative Director: Kevin Nolan; Designer: Kevin Nolan; Account Executive: Alyssa Taylor
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Poster
Blankslate Creative
TITLE: Zoolights CLIENT: Point Defiance Zoo & Aquarium CREDITS: Creative Director: Jim Craig; Designer: Susan Phillips; Copywriter: Joe Moore —————
Merit award: Bullseye Creative TITLE: Seattle Boat Show “Boat 2012” Poster CLIENT: Northwest Marine Trade Association (Seattle Boat Show) CREDITS: James Klauser, Peter Klauser
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the MARKETING awards
POSTER continued Merit Mention: Cole & Weber United TITLE: Third Grader CLIENT: Washington’s Lottery CREDITS: For Agency, Cole & Weber United: Executive Creative Director: John Maxham; Associate Creative Director/Art Director: Todd Derksen; Senior Copywriter: Jesse Dillow; Producer: Aylin Koker. Other than agency: Illustrator: Sasha Barr
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Annual Report Merit award: GA Creative TITLE: Northwest Kidney Centers’ Annual Report CLIENT: Northwest Kidney Centers CREDITS: Art Directors: Jeff Welsh and Sara Patillo; Designer: Joey Marin; Account Manager: Julie Burke
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Merit Award: Allpak TITLE: Sell Sheets CLIENT: Allpak CREDITS: AllpakTrojan Marketing Team; Photographer: Jim Nilsen Merit Award: Blankslate TITLE: Pathological Giving CLIENT: CellNetix Pathology & Laboratories CREDITS: Creative Director: Jim Craig; Designer: Sandy Roberts; Copywriter: Joe Moore Merit Mention: 206 TITLE: Snoqualmie Ice Cream Packaging CLIENT: Snoqualmie Ice Cream CREDITS: Principal, Creative Director: Tad Harmon; Senior Art Director: Colleen Ando; Associate Creative/Interactive Director: Mike Grigg; Manager Public Relations: Alyssa Goldberg; VP Public Relations: Michael Graubard; Principal, Consumer Engagement: Mark Dyce Merit Mention: Girvin TITLE: Premchit CLIENT: Premchit CREDITS: Tim Girvin, Danielle Amato, Deanna Carroll
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Illustration Photography Ken Shafer Design
TITLE: Video Game Face CLIENT: Columns magazine, University of Washington Alumni Association CREDITS: Illustrator: Ken Shafer —————
Merit award: Wunderman TITLE: Gears of War 3 - Break Down the Wall CLIENT: Microsoft (Xbox) CREDITS: Account Director: James Bumpers; Account Supervisor: Jacci Johnson; Program Manager: Ericka Obenar; Strategist: Bob Zammit; Account Executive: Jennifer Bell; Director: Chris Elliot; Manager, Project Management: Tammy Foss; Project Manager: Victoria Ostrovskaya; Associate Creative Director: Bo Geddes; Copywriter: Brook Willeford; Group Production Director: Meredith Letts; Associate Creative Director: Devon Harris; Business Director: Jason Grollman; Project Manager: Julie Pepper; Lead Developer: Dan Kieu; Senior Art Director: Brian Williams; Senior Copywriter Ben Reese; Consumer Data & Analytics Manager: Dawn Yadron; Xbox Analyst: Jeff Aylesworth Merit Mention: Monlux TITLE: Tiki Torch CREDITS: Mark Monlux
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Collateral
Due to the large number of entries in this Category, two Big M, Merit Certificate and Merit Mention winners were selected. The winners are listed in alphabetical order below.
Girvin
TITLE: Cheerwine CLIENT: Cheerwine CREDITS: Tim Girvin, Christina Sakura, William Johnson, Kevin Henderson, Michael Kenney
Hornall Anderson
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TITLE: Hornall Anderson Internal Manifesto Brochure CREDITS: Creative Directors: Jack Anderson, Mark Popich; Designers: Jason Grube, Mark Popich; Account Manager: Maureen Estep; Illustrators: Andy Kribbs, Jason Grube, Ali Barrett, Jessixa Bagley, Bryan Mammaril, Kathleen Kennelly Ullman, Oliver Hutton, Ryan Meline, Jessica Lennard, David Phillips, Rob Zwiebel, Ashley Flanagan ; Photographers: Ryan Meline, Rob Zwiebel ; Copywriters: Ben Steele, Mark Popich
Jason Hoover Photography
TITLE: Library From Another Dimension CLIENT: PrintWest CREDITS: Jason Hoover
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Merit Award: Jason Hoover Photography TITLE: Seattle Center Sci-Fi CLIENT: PrintWest CREDITS: Jason Hoover Merit Mention: Studio 3 TITLE: Taste like Chicken CREDITS: Photographer: Dana Jonas; Hair/Makeup/Wardrobe: Jonathon Levi Powell
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Website Bullseye Creative
TITLE: PacificLiving.com CLIENT: Pacific Living Properties CREDITS: Robb Bartlett, Peter Noonan, Megan Ferland, Peter Klauser, James Klauser, Jamie Morley, Travis Kubicek —————
Merit Award: Creature TITLE: TanteoTequilla.com CLIENT: Tanteo Tequilla CREDITS: Executive Creative Directors: Jim Haven and Matt Peterson; Creative Director: Pam Fujimoto; Art Director: Chris Campbell; Designers: David Kaul and Drew Hamlet; Copywriters: Hemant Jain and Chris Riley; Artists: Whiting Tennis and Jack Hodge; Producer: Carol Hodge; Production Company: Alarming Industries; Client Services Director: Steve Hawley; Production: Bethany Papenbrock; Digital Producers: Michael Johnston and Dave McKeague Merit Mention: Girvin TITLE: WimmerSolutions.com CLIENT: Wimmer Solutions CREDITS: Chie Masuyama Sharp, Danielle Amato, Chris Moorhead, Kevin Henderson
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Campaign Hodgson/Meyers
EXCLAIM
TITLE: Mystic Pug Tarot App CLIENT: EXCLAIM CREDITS: Creative Director: John Schuler; Art Director: Michelle Stewart
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DIRECT MARKETING
TITLE: “Special Ops” – CSG International Integrated Campaign, Automated Voice Solutions Products CLIENT: CSG International CREDITS: Executive Creative Director: Gary Meyers; Creative Director: Tim Hodgson; Writer: Gary Graf; Art Director: Charlie Worcester; Print Production: Willem Buys; Account Director: Jason Frummet; Project Manager: Erin McNiff; Interactive Developer: Craig Labenz; Video Director/Post-Production: Matt Billings & Spin Creative —————
the MARKETING awards
Mobile App
Merit Award: Darigold TITLE: Darigold Campaign CLIENT: Darigold CREDITS: Calendar: Creative Director: EJ Armstrong; Design: Alicia Nammacher; Copyrighting: Susan Volland. Fresh Magazine: Creative Director: EJ Armstrong; Design: Alicia Nammacher; Copyrighting: Jess Thomson. Video: Armstrong Photography.
Merit Mention: Craters of the Moon TITLE: Seattle ADDY Awards (Toes, Hot Tub, Shower, Toilet) CLIENT: Seattle Ad Club CREDITS: Creative Director: Kevin Nolan; Writer: Vandy Kindred; Art Director: Kevin Nolan; Photography: iStock; Account Executives: Alyssa Taylor, Ashley Ernst, Renee Peterson, George Riddell
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Darigold
TITLE: Darigold Calendar/Mailer CLIENT: Darigold CREDITS: Creative Director: EJ Armstrong; Design: Alicia Nammacher; Copyrighting: Susan Volland ————— Merit Award: Hodgson/Meyers TITLE: “K.O. Churn” CLIENT: CSG International CREDITS: Creative Director: Gary Meyers; Writer: Gary Graf; Art Director: Charlie Worcester; Production: Willem Buys Merit Mention: Doug & Diane CLIENT: Fluke Corporation CREDITS: Art Director: Doug Hansen; Copywriter, Project Manager: Diane Sorensen
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Packaging Blankslate Creative
TITLE: Holiday Spirits 2011 CLIENT: Blankslate Creative CREDITS: Creative Director: Jim Craig; Designer: Sandy Roberts —————
OUT-OF-HOME Billboard Clear Channel Outdoor
TITLE: Seattle Aquarium - Moon Jellies CLIENT: Seattle Aquarium CREDITS: Copacino+Fujikado
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Merit Award: Copacino+Fujikado TITLE: Mariners Ichiro “Egg Bat” CLIENT: Seattle Mariners CREDITS: Creative Director: Jim Copacino; Copywriter: Mike Hayward; Art Director: Kurt Reifschneier; Electronic Production Studio Manager: Todd Hofmeister; Electronic Production Artist: Brian Alter
Merit Award: Walsh Design TITLE: Kate’s Energy Bars CLIENT: Kate’s Real Food CREDITS: Designer: Miriam Lisco; Illustrators: Julie Dean and Michael Massie
Merit Mention: Titan Outdoor TITLE: “Get Away Along The Way” Amtrak Cascades CLIENT: Amtrak Cascades CREDITS: Art Director: Stephanie Schreiber; Creative Director: Jeff Sanborn
Merit Mention: Blink Product Design TITLE: Alpine Ascents Rises to the Occasion with Custom Mailer CLIENT: Alpine Ascents International CREDITS: Katie Mack
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the MARKETING awards
Trade Show Booth Rainier Industries
TITLE: Yahoo TV CES Trade Show Booth CLIENT: Yahoo TV CREDITS: The Colt Group —————
Merit Award: BIGink TITLE: Boeing Trade Show Exhibit CLIENT: Boeing CREDITS: Boeing Graphic Services Merit Mention: cka Creative TITLE: Take Shape - Microsoft Arc Mouse CLIENT: Microsoft CREDITS: Jim Carey, Mark Anderson, Dan Fraser
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Large Format Copacino+Fujikado
TITLE: 3-D Painter CLIENT: Lifewise Health Plan of Washington CREDITS: Creative Director: Jim Copacino; Copywriter: Mike Hayward; Art Director: Shawn Herron; Electronic Production Studio Manager: Todd Hofmeister; Print Production Manager: Anita Lillig —————
Merit Award: Copacino+Fujikado TITLE: Moon Jellies CLIENT: Seattle Aquarium CREDITS: Creative Director: Jim Copacino; Copywriter: Mike Hayward; Art Director: Kurt Reifschneider; Electronic Production Studio Manager: Todd Hofmeister; Print Production Manager: Ashley Ernst Merit Mention: BIGink TITLE: Swedish Pediatrics Environmental Graphics CLIENT: Swedish Hospital CREDITS: Worker Bees, Turnstyle Studio, Art with Heart
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Non-Traditional
Guerrilla Canlis
TITLE: 2011 Canlis Social Media Campaigns CLIENT: Canlis CREDITS: Mark Canlis & Brian Canlis —————
Merit Award: Bullseye Creative; TITLE: Seattle Boat Show “Get Out And Boat” Guerrilla Campaign CLIENT: Northwest Marine Trade Association (Seattle Boat Show) CREDITS: James Klauser, Peter Klauser, Robb Bartlett, Peter Noonan, Megan Ferland, Jamie Morley, Travis Kubicek Merit Mention: Beyond Traditional TITLE: Qdoba Seattle and the Ultimate Tailgating Experience CLIENT: Qdoba Seattle CREDITS: President, Chris Schuler; Account Director, Samuel Bolland; Account Manager, Jamie Hall; Creative Director, Ryan Moss
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Identity/Decorative Signage Hansen Belyea
TITLE: Market Fresh Café Signage CLIENT: Renton Schools Nutrition Services CREDITS: Strategic Director: Patricia Belyea; Design Director: Ron Lars Hansen; Designer: Nina Davenport ————— Merit Award: Michael Courtney Design TITLE: University of Washington “W” CLIENT: University of Washington CREDITS: Creative Director: Michael Courtney; Designers: Landon Fisher, Michael Courtney Merit Mention: Michael Courtney Design TITLE: Technology Client - South Lake Union, Seattle CLIENT: Not Disclosed CREDITS: Michael Courtney Design team
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Specialty Items/Awards
Creature
TITLE: HP Big Play 4D Projection CLIENT: Hewlett-Packard CREDITS: Executive Creative Directors: Jim Haven and Matt Peterson; Associate Creative Directors: Pat Horn and Hemant Anant Jain; Producer: Kaylin Fitzpatrick; Client Services Manager: Nick Stoolman; Content/Animation/Production Partner: Drive (UK); Production Partner: TH Productions —————
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Fireborne Corporate Awards
TITLE: RealNetworks 10-Year Service Award CLIENT: RealNetworks CREDITS: FIREBORNE Corporate Awards and Whidbey Island Glass Artists Dan and Joi LaChaussee —————
Merit Award (tie): BDA TITLE: Limited Edition Maxwell the Pig CLIENT: GEICO CREDITS: Damien Shanahan
Merit Award (tie): BIGink TITLE: Red Bull Stairway Graphics CLIENT: Red Bull CREDITS: BIGink
Merit Award (tie): Blink Production Design TITLE: Ferrari Maserati of Seattle Custom Drinkware CLIENT: Ferrari & Maserati of Seattle CREDITS: Katie Mack, Jena Miller, Jeff Stewart
Merit Award (tie): Cole & Weber United TITLE: Bad Gift Faces - Emma CLIENT: Washington’s Lottery CREDITS: Advertising Agency: Cole & Weber United; Art Director: Nick Bruskewitz; Copywriter: Jessica Urgo; Digital Artist: Nate Zentz; Producer: Aylin Koker. Other than agency: Photographer: Derek Blagg
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GRAPHIC ARTS
Print NW
TITLE: New Cheney Stadium Catalog CLIENT: Tacoma Rainiers CREDITS: Tacoma Rainiers Creative Team – Audrey Berglund, Tony Canepa, Annie Shultz
Labels
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Labels West
TITLE: Brian Carter Cellars Label CLIENT: Brian Carter Cellars ————— Merit Award: Labels West TITLE: Patterson Cellars Label CLIENT: Patterson Cellars CREDITS: cka Creative Merit Mention: Richmark Label TITLE: Trace Wines (2004 California Merlot) CLIENT: Trace Wines CREDITS: In-house designer
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Promo Pieces
Merit Award: Olympus Press TITLE: Cornish 2012/2013 Viewbook Catalog CLIENT: Wilson Marketing Group CREDITS: Cornish School of the Arts
the MARKETING awards
Catalog/Booklet
Merit Mention: Olympus Press TITLE: Super Simple Sumi-e Booklet CLIENT: HeartRock Press CREDITS: Art Director: Yachun Peng; Painter: Yvonne Palka
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Finishing Olympus Press
TITLE: Aegis Living Invitation Package CLIENT: Aegis Living CREDITS: Jennifer Bartlett ————— Merit Award: Puget Bindery TITLE: ABA/BMXD “Get that kid” CLIENT: American Bicycle Association CREDITS: Sunset Press, Ultrakote, Puget Bindery
PrintWest
TITLE: Why Print? Brochure CLIENT: PrintWest
Merit Mention: Olympus Press TITLE: Affinity Living Communities Promotion Package CLIENT: Affinity Living Communities CREDITS: Price Learman - Pat Learman
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————— Merit Award: AllpakTrojan TITLE: Packet of Sell Sheets CLIENT: AllpakTrojan CREDITS: Allpak Trojan Marketing Team; Jim Nilsen Photographer
Miscellaneous
Merit Mention: ColorGraphics TITLE: Eddie Bauer Sport Shop Booklet CLIENT: Eddie Bauer CREDITS: Internal
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Poster/Calendar PrintWest
TITLE: Seattle-Our Home Calendar CLIENT: Print West CREDITS: Jason Hoover Photography ————— Merit Award: Glen Bach Creative TITLE: Plant Sale Poster CLIENT: Kittitas County Conservation District CREDITS: Creative Director/Art Director, Illustrator, Photographer, Writer, Printer: Glen L. Bach Merit Mention: Emerald City Graphics TITLE: Darigold Calendar CLIENT: Dairgold CREDITS: Photography: Armstrong Studios; Design: Alicia Nammacher; Prepress & Printing: ECG; Emboss: Graphic Impressions; Final Bindery: Puget Bindery
AllpakTrojan
TITLE: Year in Review Package CLIENT: AllpakTrojan CREDITS: AllpakTrojan Marketing Group ————— Merit Award: Emerald City Graphics TITLE: G Magazine CLIENT: California Grape Commission CREDITS: Armstron-Pitts Photography, Alicia Nammacher Design & Ron Bell of Emerald City Graphics Merit Mention: ColorGraphics TITLE: Boeing Aerospace Magazine CLIENT: Boeing CREDITS: Methodologie
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the MARKETING awards
Print Investigative MEDIA Seattle magazine
TV Spot News
TITLE: Troubled Waters, March 2011 CREDITS: Maria Dolan
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Merit Award: The Daily Herald TITLE: Aaron Reardon used county phone for campaign-related calls, records suggest CREDITS: Scott North and Noah Haglund
Print Special Section
KIRO Television
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TITLE: Vancouver Riots CREDITS: Gary Horsher, Jim Waltz and Mide Lozensky —————
Merit Award: PRR TITLE: SunWise CLIENT: U.S. Environmental Protection Agency CREDITS: Keri Shoemaker, Andrea Wedderburn
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TV Investigative
425 Magazine
TITLE: Best of 425 CREDITS: Allen Cox and Jenny Lynn Zappala ————— Merit Award: The Daily Herald TITLE: Next Stop: The World CREDITS: Michelle Dunlop, Mike Benbow, Katie Mayer, Justin Best and the Herald staff Merit Mention: PRR TITLE: SunWise CREDITS: Keri Shoemaker and Andrea Wedderburn
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Personal Blog KOMO Television
TITLE: SPD - Vanishing Videos CREDITS: Tracy Vedder ————— Merit Award: KOMO Television TITLE: Terror on the Tracks CREDITS: Liz Rocca Merit Mention: KIRO Television TITLE: El Salvador Jet Repair CREDITS: Chris Halsne and David Weed
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Print Feature
Rod Brooks
TITLE: Seeing The Edge Blog CREDITS: Rod Brooks ————— Merit Award: Horsfall Creative TITLE: The Talking Horse Blog CREDITS: Owner/Creative Director: David Horsfall Merit Mention: Girvin TITLE: Girvin | Strategic Branding Blog CREDITS: Tim Girvin, Chris Moorhead
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Community Website Bullseye Creative
City Arts Magazine TITLE: City Arts Fest 2011 CREDITS: Dan Paulus
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TITLE: ThinkRedmond.com CREDITS: Robb Bartlett, Peter Noonan, Megan Ferland, Peter Klauser, James Klauser, Jamie Morley, Travis Kubicek —————
Merit Award: Seattle magazine TITLE: Nerd City CREDITS: Kendall Jones, Shannon Borg and Seattle magazine staff
Merit Award: B-Town Blog TITLE: The B-Town (Burien) Blog CREDITS: Founder/Publisher/Editor: Scott Schaefer; Associate Publisher: Jack Mayne; Senior Writer: Ralph Nichols; Writer/Sales: Mark Neuman; Intern: Bryan Charles
Merit Mention: The Daily Herald TITLE: A Spirit Undimmed CREDITS: Story by Gale Fiege, photos and video by Mark Mulligan
Merit Mention: Molly Murrah TITLE: Watercolor 101 Webinar CREDITS: Molly Murrah
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Have You Visited Today?
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index
48
206...............................................3
Daily Journal of Commerce........44
Illuminate Research......................8
Ray Vincenzo PR........................10
7 Lucky Dogs..............................14
DeLaunay Communications.........6
Issaquah+Sammamish Magazine....44
remerinc.....................................10
AAA Printing..............................36
Destination Marketing..................6
Izzard Design..............................17
Rich Marketing...........................11
A&A Printing..............................36
Destination Media Alliance....42/44
JonesAdvertising..........................8
RocketDog Communications......18
Academy Press............................36
DF Hobbs...... ................................6
Kaleidoscope Design..................17
Ruth:Edelman Integrated Design....18
AAF Seattle (AdClub)...................4
DirectConnectGroup West..........21
Kaye-Smith................................38
Scanner.......................................40
Adpro Litho................................36
DNA.............................................6
Ken Shafer Design.......................17
School of Visual Concepts...........18
AdMark.......................................3
Don McCune Library..................34
KIRO-TV...................................45
Seattle Direct Marketing Assn.....23
AdInfinitum..................................3
Doug & Di Creative Partners........6
KOMO-TV.................................45
Seattle Envelope Company..........23
AdServices.................................36
DPIX Digital Studios...................14
KRKO Radio..............................45
Seattle magazine.........................46
AllegraMarketingPrintMail.....21/36
Draftfcb Seattle.............................6
KUOW Radio............................47
SeattleTimes.....InsideBackCover/46
AllOver Media...............................43
Dubs Inc......................................34
Labels West.................................38
Skyline NW Exhibit Services.......46
American Marketing Assn.............4
Eagle Web Press..........................37
Lion New Media..........................17
SmithWalker Design...................18
Ascentium....................................3
Eben Design................................14
Litho Craft..................................38
Snohomish Publishing................40
Association Services Inc.............21
Edelman.......................................7
Lithtex NW.................................39
Social Marketing Services...........11
Beale Communication Planning........3
Effective Design Studio...............15
Mailhandlers............................22
SOS Finishing.............................40
Belo (KING/KONG/NWCN).....43
Elaimy Golf..................................7
Marketingnw.com.....................45
Sound Publishing........................46
Bendix Marketing.........................3
Electric Pen.................................15
Marketry.....................................22
South King Media.......................18
Beyond Traditional.....................43
Emerald City Graphics................38
Masthead....................................12
Stanton&Everybody...................11
Big Bang Electrical........................3
Encore Media Group...................44
McKnight & Company..................9
Star Printing................................40
BIGink.......................................21
EXCLAIM..................................7
McNamara Signs...................22/24
Stella Color.................................23
BizOp...........................................3
The Fearey Group..........................7
The Media Place............................9
Stevenson Advertising................11
Blankslate Creative.....................14
Fleetfoot Messenger Service.......21
Media Plus+..................................9
Strategic Media Alignment.........11
Blink Product Design..................21
Frause...........................................7
Merlino Bauer Media....................9
Strikeplate.................................18
Blue Pond Marketing....................5
FriendlyVoice..........................7/34
Michael Courtney Design...........17
Studio 3.................................13/18
Blue Pond Media........................34
Fritsch..........................................7
Mintz & Hoke Advertising............2
Superb Internet............................18
Bright Spectrum.........................14
GA Creative...............................15
Monlux Illustration.....................17
Swifty Printing............................40
Bruce Lee • Writer.........................5
Gage Design................................15
NATAS NW................................45
Tabs To Go...................................40
Bullseye Creative........................14
GC Direct....................................21
New Path Marketing......................9
The Tacher Co..............................11
Business Examiner......................43
Gilmore Research Group..............7
NicheNetwork............................46
Team Guilliatt.............................19
Capitol City Press........................36
GIRVIN......................................15
Nikkomedia................................39
Team Soapbox............................11
Casey Communications...............5
Global Fulfillment.......................22
Northwest Publishing Center......39
Ted Leonhardt.............................19
CBS Outdoor...............................43
GMA Research.............................8
Northwest Trophy & Awards.......22
Tip Top Creative.........................19
CBS Radio..................................43
Gogerty Marriott...........................8
Olympus Press............................39
Titan Outdoor..............................46
CCS Printing...............................36
Golden Pacific Embossing..........38
Outsource Marketing....................9
Total Outdoor.............................47
Cenveo.......................................21
Graphic Advertising Services......38
Paradigm Communications.........46
Turnstyle Studio..........................19
CityArts Magazine......................43
GraphicArtists Guild...................16
Paragon Media......................33/34
Urban Influence..........................19
cka Creative................................14
Graphic Solutions.......................38
Pat Hackett Artist Rep.................17
UW Daily....................................47
Clatter & Din...............................34
Gravity Design............................15
Phinney/Bischoff Design House...17
UWTV........................................47
Clear Channel Outdoor................43
GreenRubino................................8
Popich Sign Company.................22
Vivitiv........................................19
Clear Channel Radio...................44
Hacker Group........................20/22
PPI..............................................41
Walsh Design..............................19
Cole & Weber United....................5
Hammerquist Studios..................15
Printex Press...............................39
Warren Wilkins Designer.............19
Colehour + Cohen..........................5
Hemlock Printers........................38
Printing Control..........................39
Washington Graphics LLC..........23
ColorGraphics/Cenveo....Back Cover/37
The Herald..................................44
PrintWest...............................35/39
Comcast Spotlight......................44
Hill & Knowlton............................8
Producciones Pino........................9
WA StateAssn. of Broadcasters....47 WCPSolutions.....InsideFrontCover/40
Conexion Marketing.....................5
Hodgson/Meyers..........................8
Production Partners....................34
WDCW..................................11
Consolidated Press......................37
Hoke Consulting...........................8
Publicis Seattle.............................9
Weber Marketing Group...........12
Copacino+Fujikado.....................5
HopOne Internet.........................15
Public Relations Society ofAmerica...10
Wexley School for Girls..............12
CraftNet Seattle..........................37
HornallAnderson........................16
Puget Bindery..............................40
Williams • Helde..........................12
Craters of the Moon.......................5
Horsfall Creative.........................16
Puget Sound Business Journal....46
Worker Bees................................12
The Creative Group.....................14
Hunt Marketing Group................22
Purdie Rogers.............................10
Wines ofWashington Promotion...12
Creature........................................6
iAlternative Media......................44
Pure Audio..................................34
Wunderman................................12
Cullen Bindery............................37
Identity Lab.................................16
Quesinberry andAssociates.........10
Curator........................................6
Ilium...........................................16
Rainier Industries........................23
Questions? Call 425-487-9111
See the MARKETING Award Winners on Pages 25-32