Joseph Graphics Invests in EFI Pro 32r+ Roll-to-Roll LED Printer

The EFI Pro 32r+ is Company’s first “next generation” printer shipped to the Middle East

Joseph Graphics, the UAE's leading sign and graphics company, who were amongst the pioneers of large format digital printing in the UAE, have chosen the EFI™ Pro 32r+, which was released in November 2019, for their 3.2m roll- to-roll printing requirements.

Joseph was comparing many brands and doing an extensive technical evaluation for their first UV LED 3.2m roll-to-roll printer and were drawn to the EFI Pro 32r+ as it incorporated EFI's next-digital generation technology, which places it firmly ahead of all other brands in the UV LED-curing printer market.

Mudassir Ahmed Khan, Joseph's head of their large format printing department, visited the EFI Customer Experience Centre in Belgium in

January along with Stephen Jomartz, Dynagraph's regional sales manager, for a technical presentation of the printer as it was going to be the first EFI “next generation printer” unit shipped to the Middle East.

One of the main things to be tested along with print quality and speed was the EFI claim that not only did their technology have the most competitive ink price, but that it was able to get a yield of approximately 140 sqm for every litre of ink, which is dramatically better than the competition who achieves 60 to 90 sqm per litre of ink.

Printing a set of test files brought to the centre by Joseph, the EFI Pro 32r+ delivered 142 sqm per litre in a live test.

Another important factor was the fact that EFI is the only UV printer manufacturer that develops and produces their own ink. Graphics produced with the EFI Pro 32r+ are covered by the 3M™ MCS™ Warranty when printed with EFI - 3M co-branded inks on 3M selected media. This will enable Joseph to move jobs that required the 3M™ MCS™ Warranty away from more expensive technologies, which was the only option available previously.

When rolls are loaded, you only loose 30 cm on the leading edge, compared to 1.5 to 2m on most UV printers. This can save a busy printshop thousands of sqm of media a year.

EFI's bulletproof reliability and the EFI Fiery® digital front end (DFE), which allows for ripping up to 5 times faster and higher colour control than other DFE’s on the market, helped close the deal for EFI and Dynagraph. Mudassir Ahmed Khan, Manager Large Format Printing Joseph Graphics and Stephen Jomartz, Regional Sales Manager LFP, Dynagraph, at EFI experience centre in Belgium, January 2020.

Visit inkjet.efi.com/ vutek or scan the QR code below for more information.