Icefish 2024 - Sponsorship Brochure

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FISH EVENT

18 SEP Smárinn Kópavogur TO 2024 Iceland 20

Featuring for 2024:

RATES & OPPORTUNITIES Organiser

About 2024 IceFish

The Icelandic Fisheries Exhibition or IceFish, is the longest running international fishing exhibition in Iceland. Celebrating 40 years, Icefish has developed into a showcase of every aspect of the commercial fishing, processing, seafood and by-product sectors.

From locating, catching, farming, processing and packaging, right through to the marketing and distribution of the end product, IceFish is a must for all commercial fisheries aquaculture and seafood organisations.

Icefish’ 40 years has ensured it is the longest running exhibition in Iceland and attracts the local Icelandic and international audience alike. Icefish 2022 was the first exhibition in Iceland coming out of covid in 2022 and attracted a business focussed attendance of 10,000 from 40 countries.

Sponsorship Rates Corporate Branding & Awareness Package All sponsorship opportunities include the following: • Logo on the sponsors page in the 2024 IceFish catalogue (directory listing on the Icefish website) • Online sponsors listing and profile on 2024 IceFish website, including a hyperlink to your own website, until Dec 2024 • Advert on the 2024 IceFish website, linking through to your own website, until Dec 2024 (type depends on sponsorship package) • Announcement of sponsorship via Icefish social media channels (English and Icelandic languages) • Sponsorship on 2024 IceFish website, sponsored banner on eNews to 11,700 recipients • Announcement of sponsorship via eNews, with your relevant company news delivered to the inbox of over 11,700 key Icelandic and international fishing contacts

Official App Sponsorship

£4475

Place your company logo in front of visitors and exhibitors as they navigate around and interact with the show, both in the run up to and during the event itself, through sponsorship of the official IceFish app.

In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Logo on app promotional adverts in the World Fishing Magazine • In-app push notifications ('thank you to our sponsor' message) • In-app directory entry • Inclusion on event app promotion • Banner placement on every page in the app, which will be linked to your website

Carrier Bags

£6160

Sponsoring the carrier bags is a creative and convenient branding opportunity that takes your company logo and stand location out and about with visitors at the exhibition. The carrier bags contain the exhibition map/exhibitor list, along with details of all main stand holders and co-exhibitors. The bags are distributed to all visitors as they enter the exhibition across the three days.

In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Opportunity to print your company logo or design alongside the IceFish logo on the carrier bags.

• Insert of promotional leaflet or brochure into the carrier bags (up to 8 page A4 brochure – to be supplied by sponsor)

Carrier Bag Inserts/Hand out at Registration

£2160

Don’t miss the opportunity to target visitors with your promotional marketing materials, up to 8 page A4 brochure. Each visitor will keep the event materials in their carrier bag which contains the exhibition catalogue. (*Subject to being sponsored)

eCast

£1780

Deliver your own key message directly and exclusively to the IceFish eNews list, which includes over 11,700 key Icelandic and International fishing contacts. This is the ideal opportunity to generate brand and/or company awareness, leading to prospects through an easy, effective and targeted route to market. Design your artwork or let our in-house studio design it for you. The eCast can include hyperlinks to URLs of your choice and, with limited availability, early booking is recommended.

eNews

£875

Solus sponsorship of a IceFish eNews including top banner. The Icefish eNews is sent to over 11,700 key Icelandic and International fishing contacts It includes hyperlinks to the URL of choice, plus a sponsored message. Free artwork service available.

Finger boards Finger boards are a great way to clearly signpost your stand when attendees are walking through the exhibition.

This is an exhibition only branding and excludes the corporate branding and awareness package.

£155

Sponsorship Rates

Lanyards

£5085

Sponsorship of the lanyards guarantees a high level of exposure for your company, as every visitor is handed a lanyard upon entering the three day exhibition (approx 13,000).

In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Lanyards, supplied by sponsor, handed to every visitor and exhibitor at the exhibition.

• Print and supply can be organised by MML, additional costs apply

Press Office

£2160

The Press Office provides the perfect location for all members of the media and press to work on their coverage of the exhibition, as well as allowing exhibitors to display their product and exhibition press releases.

In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Promotion of your company and/or services via 2.5m tall branded panels displayed within the press office • USBs on display in the press office, branded with your company logo in colour on one side. These USBs also provide the perfect opportunity to supply a welcome message, leaflet or company profile (production costs included) that will be uploaded to the USB. • Leaflet holders with company leaflets containing product information for visitors, supplied by sponsor, for the registration area. Print and supply can be organised

by MML, additional costs apply • Branded pens, supplied by sponsor, for the press to use and keep. Print and supply can be organised by MML, additional costs apply

Registration Area

£4870

Maximise awareness of your company by being the first brand to be visible at the exhibition. High impact panels will be set up around the registration area at the event.

Approx 13,000 visitors including key decision-makers will be handed their visitor badge when they arrive at the exhibition and also an exhibition directory that is essential reading at the event.

In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Supply of printed signage in the registration area • Branded pens, supplied by sponsor, for the registration area. Print and supply can be organised by MML, additional costs apply • Branded pen holders, supplied by sponsor, for the registration area. Print and supply can be organised by MML, additional costs apply

Restaurant Areas

Joint £5600

Hall 1 £2465 Hall 2 £3700 Sponsoring the restaurants is an excellent way of promoting your brand and/or products in high footfall areas. Visitors will also be directed to your stand at the show via 2.5m tall branded panels, which will be displayed in: • Hall 1 Serving Area – 32m2 space • Hall 1 Restaurant Seating Area – est. 50m2 space • Hall 2 Restaurant Seating Area – est. 263m2 space In addition to the Corporate Branding & Awareness Package, sponsorship includes: • Branded napkins and napkin holders on each table, supplied by sponsor.

Print and supply can be organised by MML, additional costs apply • Leaflet holders with company leaflets containing product information for visitors

Advertising Opportunities

Premium Exhibitor Listing – Catalogue and Online

£365

This is a fantastic way to make your brand stand out both in the exhibitor's listings at the show and on our online directory listings up until December 2024.

Hall 2 exhibitors will benefit from: • Enhanced, bolded entry • 250 word description • Company name, address and link to your website online • Colour logo • Brand listings in up to 8 different chosen categories • Video and brochure upload Hall 1 exhibitors will benefit from: • Company name, address and link to your website online • Colour logo

Website Advertising 2024 IceFish will be much more than just an exhibition, as plans for the Fish Waste for Profit conference, the 9th Icelandic Fisheries Awards, inward delegations. All aspects of the exhibition are promoted on the website, which makes it the ideal channel to reach 20,627 unique annual users. Benefit from blocks of 4 month's exposure time.

Leaderboard/Skyscraper MPU Left / Right Banner Ad

£1995 £895 £895

9th

2024

Awards

Awards

The Icelandic Fisheries Awards were first introduced in 1999 to recognise and award excellence in the Icelandic and International Fishing Industry, and the stature of this event has grown over the years. The awards are hotly contested and are now truly seen as an accolade with winners using their success in the Awards to promote their company and products.

Taking place immediately after the closure of the first day of the exhibition, and hosted by the Mayor of Kópavogur the ceremony will be in the format of a Cocktail Reception, offering great networking opportunities. The awards evening has become synonymous with the venue – the beautiful Gerðarsafn, Kópavogur Art Museum - which is only five minutes away from the exhibition.

A limited number of prestigious sponsorship opportunities will be available for the 2024 Awards ceremony, which offer the perfect opportunity to promote your brand in the run up to the event and also on the night.

Award Sponsorship Package Every award sponsorship package includes: • Announcement of sponsorship on Icelandic Fisheries Exhibition website • eNews announcement to database of 11,700 named fishing professionals • Company representative to be called onto the stage to hand the award to the winner(s) during Awards Ceremony/Cocktail Reception on first night of the Exhibition • The Mayor of Kópavogur will open the evening with a speech • Company logo on Awards Running Order handed to all guests upon arrival • Ten invitations for the sponsor’s own distribution • Homepage MPU advertisement on Awards web page with hyperlink to sponsor’s own URL • Company logo and approx. 100 word description with hyperlink to sponsor’s website on the Sponsors webpage • Company logo on Homepage MPU on Icelandic Fisheries Exhibition website • Photo of presentation and editorial in Awards review circulated with World Fishing and Aquaculture digital magazine (10,800 recipients) • Listing of the Award(s) sponsored with Company logo, website address and approx.

• Logo & description on Exhibition directory online - sponsor section.

Available award categories on next page >

Awards

Award Categories

ALL CATEGORIES

Exhibition Awards This package includes sponsorship of two awards: • Best New Product Launched At Show (a company demonstrating innovation presented at Icefish 2024 for the commercial fisheries and seafood and value added sector)

• Best Individual Stand Up to 50m2 This package includes sponsorship of two awards: • Best National, Regional or Group Stand • Best Individual Stand Over 50m2

Awards for Icelanders only • Outstanding Icelandic Skipper • Outstanding Achievement

£2695

Supplier/Enhanced Process Awards for both Icelandic and International Contestants: • Outstanding Processing Sector Value Creation (Large company over 50 staff) Icelandic or international company with an equipment innovation in the secondary sector of the commercial fishing catching and fish farming supply chain

• Efficiency in Fishing and Aquaculture (Large company over 50 staff) •Efficiency in Fishing and Aquaculture (Small company up to 50 staff) • Outstanding European Processor

Icelandic or International company demonstrating trailblazing innovations/ processes within the value added chain

• Outstanding Processing Sector Value Creation (Small company up to 50 staff) Icelandic or international company with an equipment innovation in the secondary sector of the commercial fishing catching and fish farming supply chain

• Smart Award for By-Product Innovation

Icelandic or international company demonstrating additional revenue streams from by-products from the commercial catching/fish farming and processing supply chain

Overall Outstanding Supplier Overall outstanding supplier selected from all winners on the night

IceFish Conference 5th Fish Waste

2024

The 100% Fish Conference Fish Waste for Profit 2024 (FWP) is the 5th edition of the Icelandic Fisheries Conference, which will run alongside the IceFish Exhibition from 19-20 Sept 2024.

The reutilisation of fish processing by-products is a lucrative add-on to regular fish processing, serving the cosmetic, pharmaceutical and agricultural industries. Estimates reveal that 43% of fish and shellfish resources end up as wastage, which represents a significant amount of potential profit that could be generated from otherwise discarded material.

Fish Waste for Profit provides attendees with knowledge on how to maximise their return on investment from potentially discarded parts of the catch that can be turned into high value products for non-food sectors. This is a must attend event for owners and CEOs from the fishing, aquaculture and processing sectors as well as those in the associated supply chain looking to discover new innovations and industry insights, and to develop relations with key industry stakeholders.

SPONSORSHIP OPPORTUNITIES To find out more about Fish Waste for Profit sponsorship opportunities, visit: icefishconference.com/sponsorship

Contact

To discuss sponsorship and advertising opportunities please contact:

Tracy Tattum Events Sales Manager

Marianne Rasmussen-Coulling Events Director

Telephone: +44 1329 825335 Email: ttattum@mercatormedia.com

Organiser Mercator Media Limited Spinnaker House, Waterside Gardens Fareham, Hampshire PO16 8SD UK PLEASE NOTE: Non Icelandic companies will be charged in Sterling unless they specify otherwise. Icelandic VAT at the prevailing rate is only charged to Icelandic companies. Foreign exhibitors will be exempted from Icelandic VAT provided they supply the organisers with a certification of VAT status by their national VAT office or equivalent.

Telephone: +44 1329 825335 Email: mrasmussen@mercatormedia.com

2024 IceFish is produced by Mercator Media Ltd, a B2B media company based in Fareham, Hampshire, UK. Established in 1989, Mercator Media Ltd is a niche publishing company that knows how to create and disseminate the vital content that moves markets.

Mercator Media Ltd magazines, events and online resources are produced by industry experts dedicated to providing the critical insight, analysis and relevant connections needed by business professionals who are advancing their specialist fields.

Tel: +44 1329 825335 Web: icefish.is