INTRODUCTION

The Brand Platform is both an end and a beginning. It is the end of a collaborative process of research, analysis, ideation, and design. However, it is the beginning of a new direction for Pro Image Sports — one that is more focused, informed, and strategic. A legacy of creativity and passion has defined Pro Image Sports, but critical improvements in the brand will strengthen its connection with customers and franchisees and also win new franchisees looking for the exciting career experiences only Pro Image Sports can offer.

PURPOSE

The purpose of this document is to provide structure, guidance, and consistency for all customer experiences and internal communications that come from Pro Image Sports—in person, on the phone, and online. Furthermore, it provides a clear, common understanding of Pro Image Sports’ purpose and how to employ that purpose to improve the business. This document serves as the foundation of the Pro Image Sports brand and its corresponding facets and is meant to guide all future branding and marketing decisions.