OUR TARGET AUDIENCE

POTENTIAL FRANCHISEES

• Have loyalty to their country, especially the sports that are played here • Enjoy sports; are former athletes • Want to get out of their current career to do what they love • Want and need technical support • Want to partner with a company that they believe in • Want to work with people they trust • Want a reasonable work/life balance • Care about the people they work with • Support their own • Want to be part of an industry they are passionate about • Need processes and guidelines • Want to relive their “glory days” from the past when they used to play sports

SPORTS ENTHUSIASTS

• Want a shopping experience where they can find any team’s merchandise • Want recognition for their loyalty to their team • Want to be featured for their loyalty to Pro Image Sports • Want exclusive product that stands out and makes a statement • Want merchandise that is on brand with the teams they support and love • Want to shop on a website that exceeds expectations • Want quick and efficient shipping and eCommerce process. • Want a shopping experience that provides personalized service as needed • Want to inspire memorable and extraordinary experiences when wearing their sports team gear • Want value for their money

LOCAL SPORTS FANS

• Want a seamless, one-stop shopping experience • Want exclusive product that stands out and makes a statement • Want merchandise that is on brand with the teams they support and love • Want to shop at a prime location that exceeds expectations • Want to be treated like a valued customer, a loyal fan, a friend • Want a shopping experience that provides personalized service as needed • Want to inspire memorable and extraordinary experiences when wearing their sports team gear • Want value for their money

SPORTS MERCHANDISE VENDORS

• Want to get their product into the market as quickly as possible • Want to provide unique and exclusive merchandise to a company who can sell it quickly • Want to work with companies that value them and their company • Want to be recognized for their creativity and hard work • Want to make the most money possible for the amount of product they deliver • Want to inspire memorable experiences to fans by providing one-of-a-kind gear. • Passionate about the sports industry • Want to stay on trend and remain relevant in the market • Want to be part of an engaging and passionate community

TARGET AUDIENCE PERSONA

Trevor Richards

Age 40 Retired from the U.S. Army Married, 2 Children St. Louis, Missouri

HOBBIES

Works out routinely, homebrews his own beer, enjoys grilling out on the weekends, watching all types of sports, having friends over for game nights.

GOALS

Exercises at least three times a week. Finding ways to better himself. Wants to serve a purpose, help men who are younger than him.

FRUSTRATIONS

Trevor was never a sports star but always wanted to be. He still lives in the glory days and tends to live in the past rather than the present. He often reflects on his regrets, rather than his success.

BIO

Family comes first. Trevor played football in high school and got a scholarship to play at TMU but injured his shoulder his junior year. He loves reminiscing with friends about the good old days and wishes he had enjoyed the spotlight when he had it. He joined the military after college didn't work out and found new purpose and drive in protecting his country. Now that he is retired from the military with two young boys and a wife at home, he wants to work in an industry that he is passionate about, sports.