3 minute read
PHOTOGRAPHY
OUR PHOTOGRAPHY
Photography is one of the primary ways Pro Image Sports visuals connect emotionally with our audience. It carries significant visual weight, and great care should be taken to keep the overall feeling, art direction, lighting and composition in line with Pro Image Sports’ visual attributes.
Advertisement
OUR PHOTOGRAPHY
Angle
IS FLUID
Horizontal and vertical lines should run straight, however Pro Image Sports photography should appear like a snap of a captured moment. Angles that feel too perfect or composed are discouraged.
Composition
IS GRAPHIC
Graphic compositions are compositions that may be centered, may use the Rule of Thirds leaving a nice visual pause to the side or above the main element, or may make use of repetition and pattern, or may be very tightly cropped in.
Lighting
IS FROM A HIGH OR SIDE SOURCE
The most flattering and natural angle for light is typically from 45 degrees above and 45 degrees to the side of the subject.
IS MEDIUM TO HIGH KEY
All imagery should feel bright and cheerful rather than moody and low key. However, being too high key will wash out and feel unnatural.
Aesthetic
IS APPROACHABLE
Make sure the style feels attainable and relatable to the audience.
IS SIMPLE
While it’s fun to be playful, make sure to stay away from busy. Keep a focal point or piece, and balance other elements around it.
Color
IS NEUTRAL & BRIGHT
Color should not be too dark or too moody.
IS SIMPLE & INTENTIONAL
Typically, it is best to keep to a limited color palette in images, using 2-3 main colors.
People
ARE ASPITATIONAL & APPROACHABLE
When using images with people, make sure they feel like someone the audience would aspire to be like, as well as someone they would want to be friends with. Focus on bright smiles, and people who are comfortable and expressive in front of the camera.
ARE DIVERSE
In order to communicate Pro Image Sports’ universal appeal, capture images with people in diverse ethnicities and generations.
PHOTOGRAPHY SIZES
• Square Photo: 1080 x 1080px • Landscape Photo: 1080 x 608px • Portrait Photo: 1080 x 1350px • Instagram Stories: 1080 x 1920px • IGTV Cover Photo: 420 x 654px • Instagram Square Video: 1080 x 1080px • Instagram Landscape
Video: 1080 x 608px • Instagram Portrait Video: 1080 x 1350px
• Photo: 940 x 788px • Cover Photo: 1640 x 720px • On a phone the cover photo will be trimmed 24px on both top and bottom and 90px on both sides each. • Single Timeline Photo: 500 x 750px • Horizontal Timeline Photo:
Scaled to 500px • Linked Post: 1200 x 630px • Profile Pic: 172px diameter • Profile Pic Timeline: 40 x 40px
FACEBOOK MULTIPLE IMAGES
• 2 images both horizontal
Landscape: 500 x 249px (both) • 2 images both vertical: 249 x 500px (both) • 2 images square: 249 x 250px (both) • 3 images horizontal primary image • 500 x 249px (primary) • 249 x 249px (other two) • 3 images vertical primary image • 249 x 500px (primary) • 249 x 249px (others)
PHOTOGRAPHY SIZES
FACEBOOK 3 IMAGES SQUARE
• 166 x 167px (primary) • 165 x 167px (others) • 4 images horizontal (primary) • 500 x 333px (primary) • 166 x 165px (2nd) • 165 x 165px (others)
FACEBOOK 4 IMAGES WITH VERTICAL PRIMARY
• 333 x 50px (primary) • 165 x 166px • 165 x 165px • 165 x 165px
FACEBOOK 4 IMAGES SQUARE PRIMARY
• 249 x 249px (all)
• Photo: 1200 x 675px or 1200 x 628px
• Regular Photo: 600 x 900px • Tall Photo: 600 x 1260px
• Photo: 1400 x 800px or 1200 x 627px
WEB HOMEPAGE HEADER
• 1024 x 768 or 1100px or wider
