OBJECTIVES

BRAND STRATEGY

• Codify and build consensus on Pro Image Sports’ brand: mission, vision, purpose, positioning, promise, pillars, personality, and values. • Clarify and capture Pro Image Sports’ brand voice, which includes its character/persona, tone, language, and purpose. • Understand and record the Pro Image Sports brand attributes and recommendations.

DESIGN

• Provide an actionable purpose that guides design, copy and photographic style. • Shape the brand’s “voice and tone” so that “look and feel” fits expectations and directives. • Translate collective research findings into a standard brand platform template for designers. (see Pro

Image Sports Recommendation Report)