OU R TARG E T AU D IE NC E POTE NTIA L F R A N CH ISE E S
SPO RTS E N THU S I A STS
• Have loyalty to their country, especially the sports that are played here
• Want a shopping experience where they can find any team’s merchandise
• Enjoy sports; are former athletes
• Want recognition for their loyalty to their team
• Want to get out of their current career to do what they love
• Want to be featured for their loyalty to Pro Image Sports
• Want and need technical support • Want to partner with a company that they believe in • Want to work with people they trust • Want a reasonable work/life balance • Care about the people they work with • Support their own • Want to be part of an industry they are passionate about • Need processes and guidelines • Want to relive their “glory days” from the past when they used to play sports
• Want exclusive product that stands out and makes a statement • Want merchandise that is on brand with the teams they support and love • Want to shop on a website that exceeds expectations • Want quick and efficient shipping and eCommerce process. • Want a shopping experience that provides personalized service as needed • Want to inspire memorable and extraordinary experiences when wearing their sports team gear • Want value for their money
LO CA L S P O RTS FA N S
• Want a seamless, one-stop shopping experience • Want exclusive product that stands out and makes a statement • Want merchandise that is on brand with the teams they support and love • Want to shop at a prime location that exceeds expectations • Want to be treated like a valued customer, a loyal fan, a friend • Want a shopping experience that provides personalized service as needed • Want to inspire memorable and extraordinary experiences when wearing their sports team gear • Want value for their money
S PORTS M ER C H ANDI S E VENDOR S
• Want to get their product into the market as quickly as possible • Want to provide unique and exclusive merchandise to a company who can sell it quickly • Want to work with companies that value them and their company • Want to be recognized for their creativity and hard work • Want to make the most money possible for the amount of product they deliver • Want to inspire memorable experiences to fans by providing one-of-a-kind gear. • Passionate about the sports industry • Want to stay on trend and remain relevant in the market • Want to be part of an engaging and passionate community
PRO IMAGE SPORTS | BRAND STRATEGY 8
