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buildingoperatingmanagement APRIL 2014
COVER STORY
through a
Patient’s
EYES New York-Presbyterian Hospital upgrades facility appearance to improve patient experience by sue pi and john d’angelo
W
At New York-Presbyterian, top management supported investments to refurbish areas like patient exam/procedure rooms.
e’ve all done the same thing; we judge a place from the moment we lay eyes on it. Before a service experience even begins, we usually have already decided whether we will be returning to the establishment. As simple as it sounds, understanding the connection between the physical appearance of a facility and patient satisfaction can have a lasting impact on both a hospital’s performance and its ability to provide exceptional community health. Given the financial resources, most hospital leaders would redo their entrances to create a unique and magnificent first impression. In fact, so much attention is paid to making the first impression “unique” and “magnificent” that hospital lead-
ers miss the opportunity to create an outstanding lasting impression. Patients spend less than one percent of their hospital time in the lobby, and yet hospitals seem to spend a large percentage of their leadership focus and financial resources there. Spending just a little bit less of both on the lobby will allow an increase in leadership focus and financial support to the other areas where patients spend 99 percent of their time: inpatient rooms, operating rooms, outpatient clinics, exam/procedure rooms, and support areas. In addition, other non-clinical areas like public circulation, elevator banks, check-in and reception counters, and administrative areas contribute to the patient’s perception.