special OPPORTUNITIES Car & Locomotive Yearbook Increase Product Visibility
No w Online
Track Yearbook Reach Key Purchasing Decision Makers at a Low Cost
• Your ad is seen by thousands of additional decision makers — 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.
No w Online
• Your ad is seen by thousands of additional decision makers — 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.
• Your ad works harder, building business month after month — 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day. • Your ad brings in leads for an entire year — 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.
Reach Key Buyers in North America • Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer on down to the car foreman and diesel foreman. • Circulated throughout the U.S., Canada and Mexico — your ad is seen by the heads of each principal department of each country’s railroads.
• Your ad works harder, building business month after month — 40% of the subscribers refer to the Track Yearbook every month, 9% use it every week and 1% use it every day. • Your ad brings in leads for an entire year — 90% of the subscribers keep their copy of the Track Yearbook until the new one is published.
Circulation That Gives You Market Dominance • Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structural engineers, supervisors of structures, road foremen and supervisors of rail welding, along with other maintenance-ofway professionals.
• Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.
•C irculated throughout the U.S., Canada and Mexico — your ad is seen by the heads of each of the principal departments at a given railroad.
• 6,000 total circulation
• 7,000 total circulation
Space deadline: March 12, 2014 Ad materials due: April 2, 2014 Published: June 2014
Space deadline: August 11, 2014 Ad materials due: September 2, 2014 Published: November 2014
ADVERTISING SALES Stephen Bolte Publisher
PMB 426 6671 West Indiantown Road Suite 50 Jupiter, FL 33458 561-743-7373 stephen.bolte@tradepress.com
EAST/NORTHEAST/SOUTH Bridget Moyer Regional Manager 1602 Cleveland Avenue Wyomissing, PA 19610 610-207-0252 bridget.moyer@tradepress.com
Progressive 2 014 MEDIA KIT
72%
of respondents report they are likely to take or have taken a purchasing action in response to ads appearing in Progressive Railroading. July 2013 Baxter Research Center Inc
PRODUCTION MIDWEST/WEST/CANADA Zach Hansen Regional Sales Representative 5541 Jenni Lane White Bear Lake, MN 55110 612-834-3359 zach.hansen@tradepress.com
CENTRAL Mike Singler Independent Sales Representative 16019 Hometown Dr. Plainfield, IL 60586 815-302-7055 mike.singler@tradepress.com
Wendy Melnick Production Manager (Print and E-Products)
wendy.melnick@tradepress.com 414-228-7701 x465
EXECUTIVE OFFICES Trade Press Media Group, Inc. 2100 W. Florist Ave. Milwaukee, WI 53209
Complete kit available at ProgressiveRailroading.com/mediakit
Complete kit available at ProgressiveRailroading.com/mediakit
RATES 2014 “Keeps me current with the industry, especially the Class 1s. Working for a regional it helps discover trends that tend to surface on Class 1s prior to regionals/short lines.”
“Helps keep me up to date with issues affecting the railroad industry.” Dave Nelson General Manager Operations CTCO, Canadian Pacific
Stephen G. Ryan Vice President – Finance, Springfield Terminal Railway Co.
“I have been a subscriber to the magazine for years. I like the fact each month the articles touch on aspects of ‘railroading’. Each time I read it I learn a little more about what’s going on outside my own little world. It’s very informative.” Paul Scanlon Transit Construction Program Director, URS
Page
2/3 Page
1/2 Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
1X
7,060
5,250
4,760
4,005
3,100
2,425
2,110
3X
6,930
5,145
4,670
3,850
3,020
2,375
2,070
6x
6,690
5,010
4,495
3,720
2,950
2,295
1,995
9x
6,520
4,920
4,370
3,605
2,845
2,225
1,945
12X
6,185
4,680
4,160
3,440
2,715
2,125
18X
5,940
4,495
4,010
3,395
2,675
24X
5,505
4,145
3,740
3,320
2,500
“Progressive Railroading helps me prepare for the changes that are being implemented in the industry and I obtain information on Rail suppliers that can help me make key decisions.”
“Keeps me informed on new and current industry processes, systems and technology.”
1 Page
5,585
6,905
2/3 Page
4,210
5,145
1,880
1/2 Page Island
3,975
4,545
2,050
1,770
1/2 Page
3,270
3,930
1,900
1,655
1/3 Page
2,555
3,045
1/4 Page
1,995
2,375
Color Ad
Single
Facing
Standard
860
430
Matched
1,265
620
4-C Process
2,715
1,405
3,870
3,510
3,100
2,330
1,770
1,565
36X
4,830
3,650
3,305
2,930
2,225
1,695
1,470
42X
4,575
3,455
3,130
2,790
2,110
1,605
1,415
48X
4,360
3,295
2,975
2,655
2,010
1,535
1,350
Professional Services Directory*
Page
Facing
4-color process
3,005
1,550
2-color (matched)
1,530
780
1X
3x
6x
9x
12x
985
515
$220
215
210
205
200
Per column inch, per insertion
Rate is non-commissionable.
Cover Rates (includes 4-color) Back cover
11,665
Inside front cover
11,165
Inside back cover
10,810
February
March
Inside BNSF
Inside All Aboard Florida
C A R
Annual MOW Engineering Issue
Inside MARTA
Inside UP
US High Speed Rail Update
Inside Amtrak
Progressive Railroading’s Rising Stars
Commodity Update: Marcellus & Utica Shale Gas and Oil
Finance & Leasing Guide
Streetcar Projects in the US
&
Short Line Profile
Transit Highlight: Societe de Transport de Montreal
Railroad Highlight: Canadian National
Rail in Mines/Utility Plants
C&S Product Information Directory
Railroad Highlight: Kansas City Southern
Service Update: Crew Transportation Logistics Management
RR Purchasing Vice President’s Q&A
Product Update: Material Handling Equipment
Shipper Update: Positive Train Control Update UPS Louisville Hub
Product Update: Diesel Engine Technology
Annual Fleet Stats
Product Update: Rail Fasteners
Annual Grade Crossing Update Signals & Surfaces
Product Update: Special Trackwork
LNG Locomotives Future in RR Industry?
L O C O M O T I V E
Railroad Employment Recruiting
Workforce Development: Training Managers
Product/Service Update: Ballast Management
Product Update: MOW Detection Equipment
Railroad Highlight: Canadian Pacific
Product Update: Radio Equipment
Product Update: On-Board Locomotive Monitoring Systems
Top Execs on the Marketplace
Product Update: CWR Stress Relief
Special Advertising Supplement: Problem Solvers
Readership Study
Readership Study RR Day on the Hill March 13
N.E. RR Club Expo March 25. Worchester MA Rail Safety April 7 - 9 Orlando
Y E A R B O O K
April
May
June
Readership Study ASLRRA Apr. 22 - 25 San Diego
Back
10,750
Inside Back
10,385
Inside Front
10,560 C&LY
TRACK
Ad Close
03/12/14
08/11/14
Mat’l. Due
04/02/14
09/02/14
CLASSIFIED ADVERTISING Per column inch, per insertion (A column inch is 3.375” x 1”deep): $295/inch. Includes a month in print and online on PR.com. Rate is non-commissionable. Blind box number: $30 additional. Submit your ad online at www. progressiverailroading. com/classifiedads Inserts: Available. Contact production manager for rates and mechanical specifications. Specified position: 10% extra on space and color. Agency commission: 15% of gross to recognized advertising agencies on space, color, special position. Terms: Net 30.
Mechanical Specifications and requirements for electronic ads at www.tradepress.com/eads
Railroads and the Political Scene
Product Update: Tank Cars
Covers
*
EDITORIAL CALENDAR 2014 January
Yearbook Only
5,125
2-color (process)
Bernard A Cartier Director of Engineering Providence and Worcester Railroad Co.
Alphonso Mitchell Los Angeles County Metropolitan Transportation Authority
Black & White Ad
PR Advertiser
30X
Color Rates
YEARBOOK & DIRECTORY AD RATES
July
August
Short Line Profile Railroad Specific University Programs Commodity Update: Bakken Shale Gas and Oil State-of-the-Art Intermodal Terminals
Readership Study
RSSI May 21 - 22 Nashville
September
T R A C K Y E A R B O O K
October
December
Inside NS
2015 Outlook
Annual Market Update: Cross, Switch and Bridge Ties
Short Line Profile
Contractor Case Studies
Passenger Rail at a Glance
Product/Service Update: Grinding Practices
Commodity Update: Eagle Ford & Permian Shale Gas and Oil
Product Update: Switch Stands
Service Update: Outsourcing of PrePackaged Signal Material
Product Update: Rail Lubrication/ Friction Modifiers
Special Advertising Supplement: Problem Solvers
Derailment Prevention
Readership Study AARS September 14 - 16 Nashville
November
Inside CSX
Readership Study RailTrends Nov. 20 - 21 NYC
RSI Sept. 21 - 23 Montreal
NRCMA Jan. 7 - 10 Hollywood, FL
AREMA Sept. 28- Oct. 1 Chicago
NARS May 28 - 30 San Francisco
RTA October 14 - 16 Orlando
APTA Rail June 15 - 18 Montreal
APTA Annual Oct. 12 - 15 Houston
Ad Close 12/10/13 Mat’l. Due
01/10/14
02/10/14
03/12/14
03/10/14
04/10/14
05/09/14
06/10/14
07/10/14
08/11/14
08/11/14
09/10/14
10/10/14
11/10/14
12/17/13
01/17/14
02/17/14
04/02/14
03/17/14
04/17/14
05/16/14
06/17/14
07/17/14
08/18/14
09/02/14
09/17/14
10/17/14
11/17/14
Complete kit available at ProgressiveRailroading.com/mediakit