special OPPORTUNITIES Car & Locomotive Yearbook Increase Product Visibility
No w Online
Track Yearbook Reach Key Purchasing Decision Makers at a Low Cost
• Your ad is seen by thousands of additional decision makers — 89% of Car & Locomotive Yearbook subscribers pass their copy on to 1-6 of their associates.
No w Online
• Your ad is seen by thousands of additional decision makers — 93% of Track Yearbook subscribers pass their copy on to 1-6 of their associates.
• Your ad works harder, building business month after month — 52% of subscribers refer to the Car & Locomotive Yearbook every month, 18% use it every week and 1% use it every day. • Your ad brings in leads for an entire year — 95% of subscribers keep their copy of the Car & Locomotive Yearbook until the new Car & Locomotive Yearbook is published.
Reach Key Buyers in North America • Circulated throughout mechanical departments. Copies are sent to the chief mechanical officer on down to the car foreman and diesel foreman. • Circulated throughout the U.S., Canada and Mexico — your ad is seen by the heads of each principal department of each country’s railroads.
• Your ad works harder, building business month after month — 40% of the subscribers refer to the Track Yearbook every month, 9% use it every week and 1% use it every day. • Your ad brings in leads for an entire year — 90% of the subscribers keep their copy of the Track Yearbook until the new one is published.
Circulation That Gives You Market Dominance • Circulated throughout maintenance-of-way departments. Copies are sent to track supervisors, senior structural engineers, supervisors of structures, road foremen and supervisors of rail welding, along with other maintenance-ofway professionals.
• Complete coverage among car and locomotive builders, private-car owners, utility and energy companies.
•C irculated throughout the U.S., Canada and Mexico — your ad is seen by the heads of each of the principal departments at a given railroad.
• 6,000 total circulation
• 7,000 total circulation
Space deadline: March 12, 2014 Ad materials due: April 2, 2014 Published: June 2014
Space deadline: August 11, 2014 Ad materials due: September 2, 2014 Published: November 2014
ADVERTISING SALES Stephen Bolte Publisher
PMB 426 6671 West Indiantown Road Suite 50 Jupiter, FL 33458 561-743-7373 stephen.bolte@tradepress.com
EAST/NORTHEAST/SOUTH Bridget Moyer Regional Manager 1602 Cleveland Avenue Wyomissing, PA 19610 610-207-0252 bridget.moyer@tradepress.com
Progressive 2 014 MEDIA KIT
72%
of respondents report they are likely to take or have taken a purchasing action in response to ads appearing in Progressive Railroading. July 2013 Baxter Research Center Inc
PRODUCTION MIDWEST/WEST/CANADA Zach Hansen Regional Sales Representative 5541 Jenni Lane White Bear Lake, MN 55110 612-834-3359 zach.hansen@tradepress.com
CENTRAL Mike Singler Independent Sales Representative 16019 Hometown Dr. Plainfield, IL 60586 815-302-7055 mike.singler@tradepress.com
Wendy Melnick Production Manager (Print and E-Products)
wendy.melnick@tradepress.com 414-228-7701 x465
EXECUTIVE OFFICES Trade Press Media Group, Inc. 2100 W. Florist Ave. Milwaukee, WI 53209
Complete kit available at ProgressiveRailroading.com/mediakit
Complete kit available at ProgressiveRailroading.com/mediakit