PRE-LISTING P A C K E T
PRESENTED BY:
The Arnold Team
Sue Arnold 262.894.9650 Glen Arnold 414.477.8017 TheArnoldTeam @ kw.com
Hard work and personal care still matter.
G E T T IN G RE A DY Here are a few documents that need completing in order for us to best be prepared to serve you! DELIVERED
COMPLETED
COMMUNIC ATION
IN THE SELLER’S WORDS
FEATURES & FAQ S
DOCUMENT S
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
WHY USE SUE AND G L E N A R N O L D A S YO U R L I S T I N G AG E N TS ? You want someone with heart? I’m concerned about your needs. Looking to connect the dots to a smooth move. An agent will help to guide clients to make the right choices for themselves. We possess intimate knowledge and know where to find the industry buzz about your neighborhood. I’m on the neighborhood website. We will filter all those phone calls that lead to nowhere from nosy neighbors and try to induce serious buyers to immediately write an offer. Top producing agents negotiate well because, unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction and because they are skilled. It’s part of their job description. Good agents are not messengers, delivering buyer’s offers to sellers and vice versa. They are professionals who are trained to present their client’s case in the best light, and agree to hold client information confidential from competing interests. Even the smoothest transactions that close without complications can come back to haunt. Many questions can pop up that were overlooked in the excitement of closing. Good agents stand by ready to assist. Worth and honest agents don’t leave you in the dust to fend for yourself. They stay in touch even after the sale!
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
IN THE SELLER’S WORDS Who knows your house better than you? NO ONE! Please answer the following questions with detail to assist in the marketing of your home. What makes your home a special place to live? What would you tell a potential buyer? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Why did you decide to buy this home yourself... schools, amenities, views or convenience? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Why do you love living here? What are the things your family has enjoyed the most? What could you tell a potential buyer about the neighborhood? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Which features of your house would excite buyers? What “hidden features” of your home might a buyer overlook if they saw it quickly? How did they make your life easier? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
FEATURES & FAQS Before we can make your listing live on MLS, we need to know a little more about the features in your home. Please add any special features you would like to be included on the listing and shared with prospective buyers. _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Age of Roof
Age of A/C
Original Windows?
Age of Furnace
Average Monthly Gas & Electric Bill
$
List of appliances you will include and/or exclude in the sale? _______________________________________________________________________________ _______________________________________________________________________________ Hookup for Stove/Range Gas
Electric
Both
Hookup for Dryer Gas
Electric
Both
Any equipment like a water softener or security system that is rented? _______________________________________________________________________________ Schools: _______________________________________________________________________________ Cable Hookup?
Underground Fencing?
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
COMMUNICATION We communicate with our clients to the highest degree and want more than anything for this to be a smooth transaction for you. Primary Contact: ______________________________________________________________ Best Phone Number:______________________________________________________________ Email Address:____________________________________________________________________ Secondary Contact:____________________________________________________________ Best Phone Number:______________________________________________________________ Email Address:____________________________________________________________________ Do you both wish to be copied on emails? (yes or no) How does someone win with you? _________________________________________________________________________________ _________________________________________________________________________________ How does someone lose with you? _________________________________________________________________________________ _________________________________________________________________________________ Prior Title?
(discount provided)
Pets Crated?
Key - Lock Box?
Visualize your FOR SALE sigh in the yard. Where would be the best placement for visibility?_____________________________________________________________________ _________________________________________________________________________________
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
PREPARING TO SELL YOUR HOME! With 13 years of surpassed customer service experience, our unmatched attention to detail and exceptional communication will get the job done! As seasoned real estate professionals, we understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why we are dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals. Our philosophy is simple: Clients come first. We pledge to be in constant communication with our clients, keeping them fully informed throughout the entire buying or selling process. We believe that if you’re not left with an amazing experience, we haven’t done our job. We don’t measure success through achievements or awards but through the satisfaction of my clients.
We’re grateful to be working with you during this exciting chapter in your life! Call us anytime at S-262.894.9650 or G-414.477.8017, or email TheArnoldTeam@kw.com to answer any of your questions.
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
WE’RE PROUD OF OUR ACCOMPLISHMENTS CHMS-2008-Certified Home Marketing Specialist Relocation Specialist -2009 SFR-2009-Short Sale & Foreclosure Resource Cer tification ABR-2009 - Accredited Buyer Representative Member of the Million Dollar Club-2015
PROFESSIONAL CERTIFICATIONS & AWARDS ABR - Accredited Buyer Representation SFR - Shor t Sale and Foreclosure Resource CHMS - Certified Home Marketing Specialist RECIPIENT OF THE BROOK SWEENEY AWARD - voted on by my co-workers Graduate - Chris Leader Real Estate Training Program Currently striving to complete the BOLD program at Keller Williams
COMMUNITY INVOLVEMENT Meals on Wheels Program | Milwaukee Homeless Shelter | Annual Christmas 4 Kids in Waukesha
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
VALUE PROPOSITION PHOTOGRAPHY
DAYS ON MARKET + LIST TO SALE PRICE
We hire ONLY the BEST local real estate photographers! They will take photos that accurately represent your home with proper exposure, lighting & angles to best showcase your home online.
We work hard to sell your home quickly, and for the price you are asking. Our ‘average days on market’ from day listed, to day closed, is 21 days. Our list to sale price ratio is 98%.
STAGING
NEGOTIATION
We have a professional stager who will meet with you for 1-2 hours at your home. They will guide and assist you to make your home attractive to buyers.
Our team of specialists are all well-trained and with their negotiating skills and persistence will strive to get you the deal YOU’RE happy with.
COMMUNICATION
TEAM OF SPECIALISTS
We value strong communication and promise to keep you updated on showings, buyer and agent feedback, offers, and the marketing for your home.
All of our team members are specialists and experienced in their role. You will be in good hands with our ‘team approach’ to a real estate transaction!
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
OUR STANDARDS Our goal is to strive to meet our client’s needs. In doing so, we build trust, loyalty, and raving fans for a lifetime who help us by referring their friends, families, co-workers and neighbors.
MISSION STATEMENT To have the courage to be passionate to our client’s needs. Make the buying and selling of real estate as cost effective as possible while maintaining the highest level of service to all our clients. To provide accurate and up-to-date information, skilled analysis and sound real estate advice to the best of our ability. To be fair and honest. To continually explore new ideas and technology. To make the selling and buying of real estate a smooth transaction, stress free and fun!
OUR STANDARDS It’s essential you have an experienced and ethical real estate professional on your side to protect you and your loved ones’ interests. With 13 years of surpassed customer service experience, our unmatched attention to detail and exceptional communication will get the job done! As Realtors, our first priority is to make my clients happy. We listen to our clients wants and needs to achieve the best outcome in every transaction and we strive to ensure that the home buying or selling process is fun, easy and stress-free. My clients can count on us any time of day when they have a question or concern. Our business is based on more than 80 percent referrals from our raving fans. Most important to Sue & Glen is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business. We recognize and value the trust our clients place in us and we strive every day to exceed their expectations. 98% of the properties we list go to closing! The foundation to our success rate is using a perfect blend of aggressive & comprehensive marketing, cutting edge technology, and strategic listing strategies. Our buyers & sellers have voted us highest in Customer Satisfaction” for consecutive years in the Milwaukee Magazine An honor held by less than 10% of licensed agents in the State of Wisconsin. When you hire Sue & Glen Arnold and Associates-The Arnold Team, we’ll take care of you! Experienced in residential, condominium, new construction, vacant land, multi-family, short sales (loss mitigation) and foreclosed properties. We have all your real estate needs covered! Serving Waukesha, Milwaukee, Washington, Racine & Walworth Counties.
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
KIND WORDS FROM OUR RAVING FANS Susan was such a pleasure to work with. She worked hard from start to finish on our new home purchase. She was always available for contact when/if needed. She was very responsive and got back to us right away with answers to the questions we had. I would definitely recommend anyone looking for a great real estate agent to look no further than Susan Arnold. Benjamin J. Giese | BUYER 2018
Dear Joseph and John, It was a great working with Sue Arnold on the sale of our mothers home. Sue was very detail oriented and we appreciated all the tips and helps she suggested that would make the sale of our home go smoothly. Seriously, we really weren’t familiar with “staging” of a home to help make it appeal to others. All we can say is, “wow”, that sure made a difference. I even considered buying moms house! :) I will definitely employ Sue again and will refer her to my family friends for their future sales. From the time our mom went to her new assisted living home to the closing of the house was 3 months. That was the fastest 3 months ever!! Sue helped us every step of the way!!
Sue was amazing to work with! She found us the most perfect home! We really couldn’t be happier! Melissa E. Durocher | BUYER 2017
Working with Sue Arnold was a delight. She was very professional and always prompt with appointments whether they were in person or on the phone. Organization is a strength of hers as well as attention to details. We so appreciated all her attention to us as if we were her only clients. We would recommend her to anyone! Denise Butterfield | BUYER & SELLER 2018
I have had the pleasure of working with Sue on four different transactions and have had a great experience each time. I would recommend Sue to my friends... Heidi L. Pelrine | BUYER & SELLER 2016
Sue was great to work with! I will tell any of my friends and family to use her if they ever sell or buy. Thank you. Margaret A. De La Paz | SELLER 2017
Shirley A. Schultz | SELLER 2018
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
THE LITTLE THINGS ... that our team does properly • Photos and description included with listing when published to MLS (not 1-3 days afterward like many listing agents • For sale sign installed 1st day on the market! (some companies delay 1-3 days) • Accurate info in our MLS data fields and description • High quality photography to capture interest of Buyers online. Each individual photo is labeled with additional helpful info/description. • Utilizing the maximum number of photos and text allowed in MLS for descriptions - now up to 800 characters. • Ensure listing is posted to Zillow, Trulia, and Realtor.com within 1 hour of being live on the MLS system. • Feature on our Team Facebook Page and ‘boost’ the post which spreads throughout Facebook gaining additional exposure & interaction to thousands of potential buyers. • Discuss a ‘delayed listing’ strategy and if it may, or may not be in the best interest of the seller. (also known as ‘coming soon’) • Paperless transaction via digital signature - allows for easier and timely transaction to keep the process moving smoothly. • Customized showing instructions tailored to Sellers needs. • Follow up with any sign calls and internet leads within minutes. • Include a listing brochure in MLS for agents and buyers to download with additional info, inclusions, updates, survey, etc. • Listing agent to meet appraiser and discuss the home and why the price is justified - avoid a ‘low appraisal’. • Be readily available to verbally discuss any current offers, counter offers, amendments, showing feedback & follow up, etc.
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com
HOME STAGING CHECKLIST
Staging your home for sale is an important step in the selling process.These simple changes could mean a faster time and a higher sale price. If you need assistance, our Home Services program can arrange handymen or other professionals to help your home look it’s best.
OUTSIDE CURB APPEAL
CLEANING
An attractive exterior is the key to bringing the most prospective buyers to your doorstep.
Begin with a thorough cleaning of the entire home, then sort out the things you no longer want. Hold a garage sale and use the cash for needed repairs.
• Keep the lawn trimmed and fertilized. • Keep snow and ice removed from driveways and sidewalks. • Shape up the shrubs. New decorative stones or wood chips may also help. • Weed flower beds and add charm by potting flowers near the front door. • Add warmth with a seasonal door decoration. • Clean and straighten sagging rain gutters. • Paint the front door and around the trim if needed. • Remove oil stains from driveway and garage. • Repair stray or warped roofing.
• Store or give away excess furniture which makes the room appear cramped. • Discard unwanted items from closets and kitchen. • Sweep the basement and garage floors. • Wash windows and screens. • Clean and arrange closets and cabinets, they will look bigger with less clutter. • Wash walls and woodwork. • Scrub soap film from tile and grout. • Clear off counters and store unused appliances to make the kitchen look spacious and neat.
REPAIRING
DECORATING
Minor flaws in your home suggest negligence to a buyer. Your repair list should include:
Minimal and tasteful decoration can enhance the appearance of your home.
• Fix leaky faucets and toilets. • Make sure closet and cabinet doors open and close easily • Make sure the garage door is working. • Inspect the furnace, humidifier and water heater. • Touch up paint, repair plaster and putty nail holes. • Make sure the doorbell is working properly. • Polish badly scratched hardwood floors.
• Give rooms a fresh coat of paint in a neutral color. • Re-stain or paint chipped woodwork. • Replace torn or soiled wallpaper, carpeting and draperies in a neutral shade. • Arrange your window treatments to allow maximum light into rooms. • Add flowers to make your home appear fresh and attractive. • Perk up a bathroom with a new shower curtain.
OPEN HOUSE AND SHOWING PREPARATION Remember the importance of first impressions. Pretend you are the buyer seeing your home for the first time. On the day of the open house, remember to do the following: • Remove clutter • Make beds • Reduce the amount of personal photos on display • Add a pleasing aroma by baking cookies, lighting candles or adding a gentle air freshener
• Turn on all lights • Remove pets • Leave the home during the open house or showing. Your agent will highlight all the best features of your home.
Hard work and personal care still matter. Sue Arnold 262.894.9650 | Glen Arnold 414.477.8017 | TheArnoldTeam@kw.com | TheArnoldTeam.kw.com