Rising Consumer Trends

from Annual Communication Plan for Harry Winston

by merveedis

The Media Plan POES

Brilliantly In Love

YOUTUBE

The brand promoted its #BrilliantlyInLove campaign on multichannel; including video screens for various stores including the legendary Harrods in London. The brand also developed a 1.11 minute video showcasing a couple’s journey on their special wedding day with a young couple, focusing the attention on the products throughout the video. (Mr H 2020).

Rising Consumer Trends

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The Media Plan POES

Brilliantly In Love

YOUTUBE

More articles from this publication:

The Media Plan POES

The Launch Event

Bibliography

KPI’s and Conclusion

The Charity Event

INDEX

Luxury Trends

Competitors

Post Communication Strategies

This article is from:

Annual Communication Plan for Harry Winston