INDEX

from Annual Communication Plan for Harry Winston

Luxury Trends

Harry Winston was founded by Harry Winston in 1932 in New York City (HarryWinston 2020). The founder has established the brand persona as something of an elite nature; being remembered as the “Jeweler to the Stars” and “King of Diamonds”. Mr. Winston was responsible for the acquisition of several of world’s most exclusive diamonds such as the Hope and Jonker diamonds.

The brand currently operates flagship stores all around the world, with the main ones being New York. Paris, Geneva,Tokyo, Hong Kong Shanghai.

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Luxury Trends

Kapfer’s Brand Prism (pre-strategy)

Kapfer’s Brand Prism (post-strategy)

More articles from this publication:

Luxury Trends

Competitors

Post Communication Strategies

Rising Consumer Trends

The Media Plan POES

The Launch Event

Bibliography

KPI’s and Conclusion

The Charity Event

This article is from:

Annual Communication Plan for Harry Winston