KPI’s and Conclusion

KPI’S

Advertising, the new collection, and the strategic rearrangement of the social media channels and tools used in this report can only be rated successful or unsuccessful through evaluation tools. Social media metrics will be based on likes, engagement, follower growth, profile traffic, interactions. Other metrics tracked are going to be ; referrals from social media channels, conversions, events. Google Analytics will also be used to track geolocation data as well as website traffics and YouTube page traffics via ads. The use of the hashtags created will also be tracked and measured quarterly. Success indicators will be based on the above information and will be used to track the success of the new strategies.

CONCLUSION

When the annual campaign concludes and the next demi-fine collections are introduced; the future of the brand will be more open to youth, with a bigger target base. Based on the successful and unsuccessful areas tracked with KPI’s, the brand will adjust itself on the long-term goals on whichever has proven successful while modernising every year.

The main objective of Harry Winston throughout the campaign has been to appeal to a younger target base dominating the market and prove them an initial door to the brand.

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