The Charity Event

from Annual Communication Plan for Harry Winston

INDEX

Raise awareness towards humanitarian actions of Harry Winston Further introduce upcoming collections

Raise money towards a good cause Produce further media production material (images from event) Keep the brand relevant throughout the year

Further implement previous brand changes

Event Highlights

Elle Fanning will be the host. Charity event will be held in December to mark the sales of the launched collection; where Elle Fanning representing Harry Winston will formally donate the promised half of the profits. The event will raise money towards the cause, IRP - International Foundation for Research in Paraplegia. The Event will be recorded by the VM Groupe for further marketing and communication efforts. The event will include some of the most famous diamonds in the Harry Winston’ collection displayed, such as the Hope Diamond.

Invitees

Vogue, Harper’s Bazaar, Vanity Fair, Net-a-Porter publication invitees, Elle Fanning, Zendaya, Negin Mirsalehi, previous loyal customers fitting the new collection’s target profile, other notable social media personas (women 21-40), other celebrities fitting the profile such as Nina Dobrev, Emma Roberts and society elites.

Event

The charity event will be held at the Grand Ballroom of the Plaza Hotel in New York. Catering and services will be provided through the Hotel. Decoration will be handled by VM GROUPE.