Marketing Strategy And Sales Outdoor Voices is a brand that environmentalism and humanism run through the their marketing strategies and approaches. The brand is niche; but also promoted as ‘for everyone’ and ‘every body’. The Brand is already quite affordable for its current target; and the best way to succeed in China depends on keeping an affordable pricing strategy based around value-for-money; attracting shoppers from all budgets. The Chinese shopper does not mind paying for the price as long as there is an end result to their satisfaction; however due to the vision of Outdoor Voices; it is essential to stick to brand identity and carry the brand within a similar price range. The brand will however hire a distribution agent; which in the end will determine the best value-formoney in the new market to keep the brand relevant.
Positioning Map
Environmentally Friendly
Brand Awareness
17
